Job Name: Manager, Marketing Communications Job Description: This position requires a forward thinking visionary who would essentially “take charge” of managing and analyzing all online media buys to optimize ROI. The ability to negotiate deals as well as manage and nurture vendor relationships is essential. The Manager, Marketing Communications will be expected to help execute and analyze acquisition, retention and awareness campaigns as well as help to build general look and feel guidelines for the website and all collateral. Job Reports To: Director, Marketing Responsibilities: ROI analysis Negotiating with vendors and ad agencies alike Optimize media buys Execute and analyze acquisition, retention and awareness campaigns over all media types and website. Administer monthly media plan
Skills Profile Significant multitasking ability Organized Detail-oriented Excellent team player skills Great writing skills Ability to communicate effectively Creative Direct Response/Direct Marketing experience both on and offline.
Experience/Knowledge 1-2 years experience with an e-tailer dotcom or an interactive ad agency Experience in both on and offline media buys and anaysis Knowledge of retention and awareness campaign analysis Page Design knowledge Managed advertising budget of at least $1M Knowledge of printing processes Comfort with using technology in marketing, including databases, project management, software, web tools, etc. Managed e-tailer
Education/Other Bachelor’s degree
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9/4/2008
integrated Ad Campaigns Completed Brand studies Launched Brand Campaigns Basic statistics knowledge helpful
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9/4/2008