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Cereal The

VIEWS: 10 PAGES: 10

									Cereal: A Bite Out of History

         By Jason Jan
          Gramineae Family

Barley                        Wheat

Maize                        Sorghum


Millets      Oats   Rice      Rye
            Ready to Eat Cereal
•   William Keith Kellogg
•   Experimentation 1894
•   “First flaked cereal”
•   Granose- First cereal
•   Toasted Corn Flake Company
•   Charles William Post
•   Battle Creek, Michigan
                  Marketing
•   Post WWI
•   Radio
•   TV today
•   Target children
•   400,000 advertisements each year
•   4-12 y/o- $30 billion
•   12-17 y/o- $112.5 billion
•   Expenditures- $15 billion
           Kellogg’s Marketing
• Color Psychology by Faber Birren
  – Jungle Green- Sugar Frosted Flakes
  – White- Rice Krispies and Corn Flakes
• Cartoon Characters
  – Eyes
• Premiums
  – 81% mothers believe it has influence
              The Health Factor
• Are breakfast cereals healthy for you or not?
• Consumer Reports experiment- 1975
  – Lived fairly well- Cheerios and Special K
  – Nervousness and gray hair- Total
  – Tremors, edema, dehydration- 21 cereals
• Weight Loss?
  – Details on the back
     • Replace two meals with cereal, fat free milk, and fruit
     • Watch portion control and include physical activity
                    Sugar
• Sugar= Calories
• Serving size confusion
• Amount of sugar
      Whole Grains and Vitamins
• Protect against heart    • Dr. Henry Steenbock
  disease and diabetes       – Vitamin D with UV rays
• General Mills changes    • Frosted Mini-Wheats
  all cereals to whole       – Excess vitamin A
  grain                         • Tingling and burning on
                                  tongue
• Count Chocula included
                           • “vitamin enriched
• 1 gram of fiber
                             desserts”
  compared to 0 before
Organic Cereals?
Healthy?

								
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