2008 DCMS Program Application Form

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DC MAIN STREETS

2008 Program Application
FORM
(Ward 5 Target Area)

Applications Due: July 31, 2008

Application Submitted by

Organization

Neighborhood Business District(s)

Government of the District of Columbia
Adrian M. Fenty, Mayor
Erik A. Moses, Director, Department of Small and Local Business Development

2008 DC Main Streets Program Application FORM — Ward 5 page 1
Table of Contents
APPLICATION SECTIONS
PAGE

I. Support and Funding 3

II. Development History 13

III. Community Characteristics 16

IV. Commercial District Characteristics 21

V. Program Goals 28

VI. Readiness to Participate 30

VII. Attachments 36

2008 DC Main Streets Program Application FORM — Ward 5 page 2
2008 DCMS Program Application Neighborhood

Please limit answers to space provided unless otherwise noted.
Use 11pt font or larger (handwritten responses are not accepted).
Consult the Application Guidelines for specific instructions on each section/question.

I. Support and Funding

A. Certification of Applicant Organization

I hereby certify that
(name of non-profit organization or organizing group)
submits, approves, and endorses the submission of this application and that the facts and data
contained therein are true and accurate.

(Signature of President/Chair of Organizing Group) (Date)

NOTE: On the original application, this signature must be notarized. Photocopies
are sufficient for other application copies.
I. Support and Funding (continued)
B. List of Individuals Who Prepared the Application
(List the primary contact first.)

This application was prepared by and with the cooperation of:

Name Affiliation (Organization/Business) Telephone Signature
Title (daytime)
Mailing Address
E-mail
1.

PRIMARY CONTACT

2008 DC Main Streets Program Application FORM — Ward 5 page 3
2008 DCMS Program Application Neighborhood

I. Support and Funding (continued)

C. Support

1. Describe the neighborhood’s general attitude toward commercial district revitalization
and the Main Street Four Point Approach.

2008 DC Main Streets Program Application FORM — Ward 5 page 4
2008 DCMS Program Application Neighborhood

2. Broad-based community support and involvement is critical to local Main Streets
program’s success. List the community stakeholders or major constituents whom you’ve
identified as important participants in the revitalization effort. Indicate how they are
currently involved with the Main Streets effort and in what capacity they will serve in the
future.

I. Support and Funding (continued)

C. Support (continued)

3. Effective partnerships are a cornerstone of community and economic development. List
the groups and organizations with which the Main Streets organization will partner.
Describe each group’s current focus and its intended involvement with Main Streets.
Include, at a minimum, the following groups and organizations if present in your
community. Use additional pages if necessary.
▪ historic preservation committee or
▪ District government (including organizations
Councilmembers and Advisory ▪ heritage tourism organizations
Neighborhood Commissioners) ▪ neighborhood associations
▪ Chamber of Commerce ▪ historical society
▪ business/professional associations ▪ arts organization and/or cultural
▪ parking operators institutions
▪ community development corporations ▪ civic groups/clubs
▪ religious or faith-based institutions
▪ educational institutions
▪ major employers in the community
▪ social or family service providers

2008 DC Main Streets Program Application FORM — Ward 5 page 5
I. Support and Funding (continued)

C. Support (continued)

4. Provide written documentation of support for the local Main Streets program following this
page. Include as attachments, formal resolutions or signed letters of support from the
organizations and constituents named above:
a. Ward Councilmember(s) (Letters of Support);
b. Advisory Neighborhood Commissions (Letters of Support);
c. Stakeholder organizations (e.g., business/merchant association, civic association,
community development corporation) (Resolution of Support); and,
d. Business owners (Letters of Support).
I. Support and Funding (continued)

D. Funding
1. Proposed Budget
Enter budget information using the DCMS Excel form, which will be provided by email
to all applicants that submit a Notice of Intent to Apply. Save the completed Excel form
on a CD-Rom and submit with original application. (may be saved to the CD-Rom with
digital pictures (see Section VII).
Expenditures Year One Year Two Year Three

Program Director salary $ $ $

Program Director benefits

Salary - other

Benefits - other

Staff/Volunteer Training Costs

Staff/Volunteer Travel

Use Excel
Rent

Utilities

Form
Telephone

Insurance

Office Supplies

Depreciation

Postage

Printing/copying

Save & Submit
Photo Supplies

Professional Dues/ Membership

Advertising

Accounting

Organization Committee on CD-Rom
Promotion Committee

Design Committee

Economic Restructuring Committee

Contingency

Other:

TOTAL* $ $ $
I. Support and Funding (continued)

D. Funding (continued)
2. Sources of Income, Services, and Donations
Enter budget information using the DCMS Excel form, which will be provided by email
to all applicants that submit a Notice of Intent to Apply. Save the completed Excel form
on a CD-Rom and submit with original application. (may be saved to the CD-Rom with
digital pictures (see Section VII).

Use Excel
Source** Year One Year Two Year Three
Business Contributions $ $ $

Corporate Contributions

Form
Individual Contributions/
Memberships
DC Government
(including DC MAIN STREETS)
Business Improvement District

Fees for Services

Event Income

In-Kind Donations

Other:
Save & Submit
on CD-Rom
Other:

Other:

Total Income** $ $ $

* Expenditures should not exceed income.
** All sources of income, cash and in-kind, must be documented.
I. Support and Funding (continued)

D. Funding (continued)
3. Describe your fund-raising efforts to date and their results.

4. Describe how you plan to continue funding the program in the long-term, particularly
after the 2008 seed funding period provided by DC MAIN STREETS.
I. Support and Funding (continued)

D. Funding (continued)
5. Certification of Funding

We hereby certify that on this of
(month and day) (year)
the has $
(name of governing organization) (amount)
in hand and $ pledged for funding Year I of the local Main Streets program
(amount)
and that these funds are allocated exclusively for the Main Streets program.

We certify that our program has $ in hand and $
pledged for Year II of the local Main Streets program.

We certify that our program has $ in hand and $
pledged for Year III of the local Main Streets program.

(Signature of President/Chair of Governing Body) (Date)
I. Support and Funding (continued)

D. Funding (continued)
6. Evidence of Funding

Insert written documentation of all committed Main Streets program funding sources
(including public and private funds and cash, and in-kind donations) following this page.
II. Development History
1. Briefly describe how your neighborhood developed over time, including information
about its establishment, growth, and economic base. List significant changes to your
community over the years, including major factors in its growth or decline.

2. Summarize your neighborhood’s current economic and community development trends.
Describe how these trends affect the neighborhood business district.
II. Development History (continued)

3. Please list your neighborhood’s greatest assets (economic, social, cultural, and civic).

4. Describe your neighborhood’s greatest liabilities.

5. Please list any major neighborhood improvement projects, exclusive of commercial
district revitalization, undertaken in the last five years. Describe the needs addressed by
project, as well as participants and funding sources.
II. Development History (continued)
6. Describe your neighborhood’s major goals for the next three years.

7. Please describe any previous neighborhood revitalization efforts, either commercial or
residential in scope. Include a description of their outcomes and who was involved. If a
neighborhood plan, survey, or study has been conducted in the last three years, describe
any resulting action. Include one copy of each document in the Application Section
VII of the original application.

8. Characterize how active volunteers are in your neighborhood. Describe the level of
volunteer involvement in various neighborhood improvement efforts.
III. Community Characteristics

A. Neighborhood Profile

1. Neighborhood population

1985 1995 2005 2007

2. List the current population within a 1, 3, and 5 mile radius of the “heart” of the commercial
district.

1 mile 3 miles 5 miles

3. Number of households Average household size

4. Median household income $

5. Unemployment rate % Date of estimate

6. Describe any major employers in the neighborhood. List their proximity to the commercial
district.

Employer Product/Service # of employees Distance to
commercial district
III. Community Characteristics (continued)

A. Neighborhood Profile (continued)
7. List the number of shopping centers and/or strip mall developments within the neighborhood.

8. List and describe any nearby shopping centers or business districts that are competition for
your neighborhood commercial district.

9. Please list the community newspapers, websites or other media outlets that serve your
neighborhood. Which are locally owned and/or operated?

Name Medium Locally Locally
Owned? Operated?

III. Community Characteristics (continued)

A. Neighborhood Profile (continued)
10. Describe the housing stock in your neighborhood (in percentage of 100%).

1700-1800 1940 - 1960
1800-1850 1960 - 1980
1850-1900 1980 - 1990
1900-1940 1990 - present

11. What is the general condition of the housing stock in the neighborhood?

12. What is the average vacancy rate for housing in your neighborhood? %

13. What percent is owner-occupied? %

14. Is tourism considered an economic factor in your neighborhood? If so, describe its
impact on the local economy.

15. Describe the cultural, recreational, and tourism assets of your community. List any
attractions nearby, including their distance from the neighborhood business district.
III. Community Characteristics (continued)

A. Neighborhood Profile (continued)
16. List any post-secondary educational institutions in your community. Describe the
institution’s interaction with and impact on the neighborhood.

17. List the nearest Small Business Resource or Development Center(s).

18. What is the total tax base of the proposed Main Streets district? $

Does the neighborhood have:

19. A neighborhood comprehensive plan? Yes No
Date adopted:

20. A historic preservation plan? Yes No
Date adopted:

21. A strategic revitalization plan? Yes No
Date formed:
Purpose:
III. Community Characteristics (continued)

A. Neighborhood Profile (continued)

22. Tax increment financing? Yes No Date adopted:
TIF District:
Specified use(s):

23. Business Improvement District? (BID) _____ Yes _____ No
Date adopted:
Area:
What is the rate per $100 Equalized Assessed Value (or other measure)?
Specified use(s):

24. An Enterprise Zone? Yes No Date adopted:

25. A SBA HUB Zone? Yes No Date adopted:

26. A Community Development Corporation(s)? Yes No
CDC Name Date formed
IV. Commercial District Characteristics

A. General District Characteristics

1. Is the commercial district you intend to revitalize a:

Traditional neighborhood business district
Other

2. Provide a brief narrative description of the commercial district, including predominant
uses, building stock, and primary customer base.

3. Successful commercial district revitalization programs initially focus their efforts within a
specific district or project area to show concentrated change. List the proposed
boundaries of the commercial district on which your program will focus for its first
three years. (This description should correspond to the district outlined on the required
map in Section VII, page 36). Describe the reason for selecting these boundaries.
Describe what makes this a distinct district.
IV. Commercial District Characteristics (continued)

A. General District Characteristics (continued)

4. List the major assets of the proposed Main Streets district (i.e., within the boundaries of
the proposed commercial district as compared to neighborhood assets previously listed
which may be outside of the proposed commercial district boundaries).

5. List the major liabilities and needs of the proposed Main Streets district (i.e., within the
boundaries of the proposed commercial district as compared to neighborhood assets
previously listed which may be outside of the proposed commercial district boundaries).
IV. Commercial District Characteristics (continued)

B. Physical Profile
1. Number of commercial buildings in district:
2. Number of completely vacant buildings in district:
3. Number of buildings in district with only upper floors vacant:
4. Percentage of owner-occupied buildings: renter-occupied:
5. Percent of locally owned buildings: out-of-town owner:
6. Number of vacant lots in district:

7. Describe the condition of the following elements in your district.

a. Utility Infrastructure (water, sewer, storm sewers, electrical, gas, etc.)

b. Transportation infrastructure (streets, sidewalks, parking facilities, public
transportation, etc.)

c. Public facilities (public buildings, parks, recreational facilities, etc.)

d. Buildings (commercial, residential, and industrial)
IV. Commercial District Characteristics (continued)

B. Physical Profile (continued)
8. Is safety or crime an issue in the commercial district? Yes No
If yes, describe any action take to address these issues and the outcome.

C. Usage Profile

1. Total number of businesses in the district:

2. Estimated average rent for commercial space in the district: $ per square foot/year
3. Number of businesses and other establishments in the Main Streets district that are:
RETAIL SERVICE ARTS
Auto Parts (not service) Accounting and Tax Service Art Galleries
Beauty Supplies (not salons) Attorneys and Legal Services Dance Studios
Beer, Wine, and Liquor Auto Repair (not parts sales) Museums/Cultural Institutions
Car Dealership (new and used) Banks Theaters
Clothing and Accessories Check Cashing Other ARTS
Convenience Churches, Synagogues
Discount / Variety Child Day Care Services FOOD / RESTAURANTS
Electronics and Cell Phones Construction / Building Repair Bakery and Coffee Shops
Florists Funeral Services Bars, Lounges & Taverns
Furniture and Appliances Gasoline Stations Cafeterias and Buffets
Gifts and Cards Hair Styling (men & women) Carry Out / Fast Food
Grocery Stores / Food Markets Hospital Restaurant (sit down/ full service)
Hardware Hotels, Motels and BnBs Other FOOD SERVICE
Jewelry Insurance Agencies
Office Supply / Stationery Locksmiths PUBLIC
Pawn Shops Laundry and Dry Cleaners DC Government office
Pharmacies Medical Services / Physician Federal Government office
Sporting Goods Nail Salons Libraries
Thrift / Used Merchandise Stores Post Office / Mailing Post Offices
Other RETAIL Printing and Copying Schools
Real Estate Other PUBLIC
Social Service and Nonprofits
Veterinarians and Pet Care
Other SERVICE
IV. Commercial District Characteristics (continued)

C. Usage Profile (continued)

4. Number of parking spaces available in the commercial district:
metered/paid not metered/free
on street: on street:
off street: off street:

5. Number of financial institutions physically located inside the district:
Please give examples of the types of projects in the district these institutions have
invested in.

6. Building permits issued in the district:
2005 2006 2007 to date
Number issued:
Dollar value (total):

7. Describe the housing located within the boundaries of the proposed Main Streets district.

# of Units # or % Occupied
Single family dwellings:

Apartments
1st Floor
2nd Floor
3rd Floor
4th Floor & above
IV. Commercial District Characteristics (continued)

C. Usage Profile (continued)

8. What is the general condition of the housing in the district?

D. Current Promotion/Marketing Efforts

1. Describe the community’s general perception of the commercial district.

2. Describe any annual community events held in the district, including date and age of
event, attendance, and sponsor(s).

3. Describe any current efforts to promote or market the district. Describe how these
activities are organized and financed.
IV. Commercial District Characteristics (continued)

E. Historic Buildings

1. Describe the general age, architectural style, condition, and historic significance of the
buildings in the proposed Main Streets district.

2. Is all or part of the Main Streets district a designated historic district?
No Yes

3. List any buildings (with street addresses) in the proposed Main Streets district that are
listed in the District of Columbia Inventory of Historic Sites or the National Register of
Historic Places. Indicate whether the buildings are listed individually or contribute to the
significance of an historic district.

4. Is any community organization involved with the preservation of historic commercial
buildings? List the organization and its activities in the proposed Main Streets district in
the last five years.
V. Program Goals

1. What specific goals does your neighborhood expect to achieve through the Main Streets
program? Of the district’s major liabilities and needs, which will be a priority for the
Main Streets program to address immediately?

2. Explain how the Main Streets program will fit with the neighborhood’s goals. Include a
description of how the Main Streets program fits in the Strategic Neighborhood Action
Plan (SNAP) or Comprehensive Plan.
V. Program Goals (continued)

3. What do you see as the benefits of being involved with the DC MAIN STREETS
program?

4. What do you believe will be the long-term impact of the Main Streets program on the
neighborhood?
VI. Readiness to Participate

1. Describe how your neighborhood learned about the DC MAIN STREETS program.
Explain what steps you have taken to educate and involve key participants and the
community.

2. Describe any commercial district revitalization conferences or seminars that
representatives from your neighborhood have attended.
VI. Readiness to Participate (continued)

3. Explain the proposed structure of your local Main Streets program. Will the program be
housed in a new or existing organization? Describe the organization’s mission, tax
status, and structure. Describe the board of directors or governing body that will assume
financial, policy, and programmatic responsibility for Main Streets locally. Explain your
reason for selecting this structure. Include an organizational chart as attachment.
VI. Readiness to Participate (continued)

4. Describe the roles and responsibilities of individual members of the Main Streets
board/governing body. Also list the roles and responsibilities of the board/governing
body as a whole before and after hiring a program director.

5. Describe the role of the Main Streets program (executive) director. Indicate to whom the
director will report. Describe the skills and qualities for which you will look when hiring.

6. List your plan, with a timeline, to organize the local Main Streets program
board/governing body and to hire a Main Streets program director if your neighborhood is
selected for the DC MAIN STREETS program.
VI. Readiness to Participate (continued)

7. Indicate below what hiring assistance you would accept from the District of Columbia
Main Streets program.
Creation of job description Review of resumes
Collection of resumes Participation on selection committee

8. In the Attachment section (see Section VII, page 19), include a letter from the Main
Streets organization indicating its intent to hire a Main Streets program director within 3
months of designation as a local Program. A sample Letter of Intent to Hire a Main
Streets Program Director is included in the Application Guidelines document.

9. What will you do to ensure local acceptance and awareness of the program director in the
neighborhood?

10. If your neighborhood is designated as a DC MAIN STREETS program participant, how
will you build awareness of and involvement in your local Main Streets program once
selected?
VI. Readiness to Participate (continued)

11. Explain what your neighborhood will do to address commercial district revitalization if
not selected to participate in DC MAIN STREETS.
VI. Readiness to Participate (continued)

1. Use an additional page to relate any other information not covered elsewhere in this
application that you believe should be considered in the evaluation of this application.
VII. Attachments
Insert the following documents, as attachments in the following order. Instructions on
completing and submitting each attachment is either included below or in the respective
application section (referenced below).

Any attachments sent separately will not be considered (i.e., mailed, fax or emailed to DSLBD
under separate cover).

Attachment A: Letter of Intent to Apply
(copy of letter submitted June 27, 2008)

Attachment B: Applicant Resolution
(sample provided in Application Guidelines document)

Attachment C: Letters of Support from Ward Councilmember(s)
(sample provided in Application Guidelines document)

Attachment D: Letters of Support from Advisory Neighborhood Commission
(sample provided in Application Guidelines document)

Attachment E: Resolution of Support from Stakeholder Organizations
Resolutions (not letters) from stakeholder organizations such
business/merchant association, civic association, community development
corporation. (sample provided in Application Guidelines document)

Attachment F: Letters of Support from Business and/or Property Owners
(sample provided in Application Guidelines document)

Attachment G: Proposed Budget and Sources of Income
See Section I. D, 1 and 2. Obtain Excel forms via email from
DSLBD/DCMS. Complete and submit print copy as attachment and
electronic copy saved to a CD-rom (you may use the same CD-rom as
Attachment P).

Attachment H: Street Map with Boundaries
A street map that clearly and precisely outlines the boundaries of the
following.
1. proposed Main Streets district
2. historic districts
3. special overlay districts
4. tax increment financing districts
5. business improvement districts
6. SBA HUB zones;
7. enterprise zones; and
8. empowerment zones.
VII. Attachments (continued)
Attachment I: Existing Land Use Map
A map that indicates the existing land use in the proposed Main Streets
district and the area immediately surrounding it. The map should indicate
individual buildings that are keyed as commercial, office, public,
residential, or religious uses, as well as owner-occupied, renter-occupied,
and vacant buildings. Buildings should be cross-referenced with the
numbered photos in item E (below).

Attachment J: Current Zoning Map
A map that indicates current zoning for the Main Streets district and
adjacent areas.

Attachment K: Organization Chart for applicant organization

Attachment L: Letter of Commitment to Hire a Main Streets Program Director
(sample provided)

Attachment M: Articles of Incorporation and the By-laws for applicant organization
A copy of the articles of incorporation and the by-laws of the private, non-
profit organization designated to serve as the governing board of the local
Main Streets program.

Attachment N Neighborhood Plans, Surveys, or Studies
One copy of each completed neighborhood plans, surveys, or studies that
were completed in the past three years (Section II. 7). Only include the
attachment section of the original application (i.e., do not provide copies
for the set of 10 application photocopies).

Attachment O: Representative Print Photographs (5)
Five (5) representative photographs (5 X 7 & or larger) that relate the
visual essence of the district’s streetscape and the variety of structures in
the district. Show representative building types, styles, and uses. Please
number and cross-reference the photos to correspond with the buildings
indicated in item C (above). Only include the attachment section of the
original application

Attachment P: Additional Representative Digital Photographs (up to 25)
Up to twenty-five (25) digital images of the commercial district with
streetscapes and buildings clearly labeled. Include a brief list or description
of the slides submitted. Submit on one CD-Rom with the original
application. (i.e., do not provide CD-ROMs for the set of 10 application
photocopies).