Packaged Food in Venezuela
Packaged food sales show recovery signals in 2011
Most packaged food categories registered positive volume increases that favoured a recovery of the
industry in 2011. After two years of decreasing disposable income, a slight economic improvement
enjoyed in 2011 allowed some categories to register higher volumes. Price increases over the inflation
rate for most of the brands also supported positive constant value growth.
Business environment becomes even more challenging
Numerous expropriations, strong import restrictions and continuation of price controls made the
business climate extremely adverse for private firms. Discretionary decisions from government officials,
mainly President Chávez, increased the risk of conducting business in Venezuela and therefore
introduced obstacles for investment, innovation and development. As a result, the number of launches
and new entrants was scarce.
Competition is strong with the domestic holding Empresas Polar at top position
The domestic corporation Empresas Polar maintained leadership in packaged food in 2010 thanks to
participation in several categories, strong brands and an extended distribution network. This holding is
primarily focused on manufacturing and distribution of food and drinks with several production
facilities and national coverage. Although another two domestic firms are also ranked amongst the top
10 corporations in terms of value share, about a third of sales are obtained by global players such as
Kraft Foods, Nestlé, Parmalat Group and Cargill.
Explore Comprehensive list of Tables & Figures available in the report
Venezuela Packaged Food Market
Report Details:
Published: February 2012
No. of Pages:
Price: Single User License – US$6500
Our market research reports answer questions such as:
What is the market size of Packaged Food in Venezuela?
What are the major brands in Venezuela?
As economic prospects slowly improve, are consumers starting to eat out more and spending
less time cooking at home?
How is private label performing in the wake of retail consolidation and the global economic
hangover?
Do consumers want value for money or added value?
The Packaged Food in Venezuela market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Major points covered in Table of Contents of this report include
Table of Contents
Packaged Food in Venezuela - Industry Overview
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS
NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS
MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS
MARKET DATA
DEFINITIONS
SOURCES
Packaged Food in Venezuela - Company Profiles
Baby Food in Venezuela - Category Analysis
Baked Goods in Venezuela - Category Analysis
Biscuits in Venezuela - Category Analysis
Breakfast Cereals in Venezuela - Category Analysis
Canned/Preserved Food in Venezuela - Category Analysis
Cheese in Venezuela - Category Analysis
Chilled Processed Food in Venezuela - Category Analysis
Chocolate Confectionery in Venezuela - Category Analysis
Dried Processed Food in Venezuela - Category Analysis
Drinking Milk Products in Venezuela - Category Analysis
Frozen Processed Food in Venezuela - Category Analysis
Gum in Venezuela - Category Analysis
Ice Cream in Venezuela - Category Analysis
Meal Replacement in Venezuela - Category Analysis
Noodles in Venezuela - Category Analysis
Oils and Fats in Venezuela - Category Analysis
Other Dairy in Venezuela - Category Analysis
Pasta in Venezuela - Category Analysis
Ready Meals in Venezuela - Category Analysis
Sauces, Dressings and Condiments in Venezuela - Category Analysis
Snack Bars in Venezuela - Category Analysis
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