New Products for Resale and Not Resale

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					    New Product Presentations:
                     Products Not for Resale

         Thursday, November 17, 2005
             9:30 AM – 10:45 AM

    The opinions of the contributors expressed herein do not necessarily state or reflect those of the National Association of
    Convenience Stores. Reference herein to any specific commercial products, process, or service by trade name,
    trademark manufacturer, or otherwise, shall not constitute or imply an endorsement, recommendation, or support by the
    National Association of Convenience Stores. The National Association of Convenience Stores makes no warranty,
    express or implied, nor does it assume any legal liability or responsibility for the accuracy, completeness, or usefulness of
    any information, product, or process described in these materials.




                            Presenting Companies

•   Gladson Interactive
•   Feedback Plus
•   Fetco
•   Emagine HOW
•   Skyline Products
•   Outsite Networks
•   Plastic & Products Marketing
•   Moveable Cubicle




                                                                                                                                    1
QuickSet® Permanent Image Strips

             Gladson Interactive
                Booth #4759
              1973 Ohio Street
               Lisle, IL 60532
               (630) 435-2200
             www.gladson.com

                  Greg Gates
  Director of Image Merchandising Solutions




QuickSet® Permanent Image Strips




                                              2
  QuickSet® Permanent Image Strips



                Combines Four Tools Into One:
                              Planogram
                              Reset Strip
                               Shelf Tag
                             Channel Strip

      ADDS THE POWER OF PRODUCT IMAGES AND
         PUTS THE PLANOGRAM ON THE SHELF




  QuickSet® Permanent Image Strips



                       What Are The Benefits?
• Reduce set-up and reset time by 60% with 100% accuracy
• Reduce Out-of-Stocks by 65%
• Lock in planogram compliance
• Faster, more accurate restocking
• Customers easily identify that a product is carried even when it’s not on
  the shelf




                                                                              3
  QuickSet® Permanent Image Strips



                       What Are The Benefits?
• Increase center store traffic
• Increase impulse purchases (by a minimum of 3%)
• Images make these tools twice as effective with English-Second-Language
  shoppers and employees
• Eliminate the extra time / cost of putting up shelf tags and channel strips
• Saving time on routine store tasks enables your employees to spend more
  time with the Customer!




  QuickSet® Permanent Image Strips



                           NET RESULT:
             • More Profit To Your Bottom Line
             • Labor Savings
             • Increased Sales
             • Increased Customer Satisfaction




                                                                                4
  QuickSet® Permanent Image Strips



                    Program Parameters:
• Standard 4, 3, 2, 1-foot sizes (custom sizes available)
• Requires an electronic planogram file (Apollo, Spaceman,
  ProSpace) and pricing if needed
• Can customize background color and tag layout
• Available either through Gladson print service or Gladson
  supplied in-house print program




  QuickSet® Permanent Image Strips


                    Gladson Interactive
                       Booth #4759
                     1973 Ohio Street
                      Lisle, IL 60532
                      (630) 435-2200
                    www.gladson.com

                       Greg Gates
       Director of Image Merchandising Solutions




                                                              5
              Feedback Plus, Inc.
                     Booth # 4882

             Presenting:
Mystery Shopping for Convenience Stores

         Presenter: Vickie Henry, CEO
               1-800-882-7467
          vhenry@feedbackplus.com
            www.feedbackplus.com




        What IS Mystery Shopping?

                A Customer Service
                –Operational Audit

1.   A customized survey form is designed from your
     Service Quality Standards
                                                    IVR=
                                               Customer Opinion
1.   Mystery “customers” visit your stores          Survey


1.   Clear, concise reports detail if your standards are
     indeed what the customer receives…or not!




                                                                  6
          Who needs Mystery Shopping?

    • Any company that has customers!
    • Any company that cares about their
      customers!
    • Any company that wants to improve…
      – Employee accountability
      – Positive team environment                                “Shopped twice?
                                                            It’s getting to the point
      – Bottom line results                                    I’m going to have to
                                                             treat everyone good!”
      – Word-of-Mouth reputation                                     RIGHT!




             Frequently Asked Questions
•   How often should I shop my stores?
     – Most Convenience Stores shop 2 X month
•   How is the shopping form designed?
     – You bullet customer service expectations
     – Feedback designs your shopping form             What do I do with my results?
•   How do I get my results?
     – On line- protected website               •     Recognize Top Performers
     – Category comparisons, Hierarchy, Periods        –   Perfect for regional & annual meetings
                                                       –   Highly motivating for associates

                                                  •   Take Corrective Action
                                                  •   Use for Strategic Planning
                                                  •   Keep Consistent Monitoring
                       “If it weren’t for these
                              Customers,          •   Make Changes in Customer Service
                           This would be a            Guidelines
                       Great Place to Work!”




                                                                                                    7
     What Does Mystery Shopping Cost?
Determined by:                                      Example:

1.       # of locations/shops         •   50 shops per month
2.       (minimum 20 per month)           (25 stores X 2)
                                      •   30 Y/N questionnaire
1.       Length & complexity of       •   50% urban & 50% remote
         shopping form                    locations
                                      •   Small purchase, no return
1.       Restrictions such as:        •   No restrictions for hours,
                                          shopper demographics
     –      Days
     –      Hours                     $450 program development fee
     –      Age                       $ 30 per shop
     –      Gender                    So- $1500 per month
     –      Remote locations




                                                 Featured in:
                                           The Wall Street Journal
                                             Good Housekeeping
                                                “O” Magazine


                                  •35+ years in business

                                  •1,000,000 Mystery Shops

                                  •130,000 Shoppers




                                                                       8
         Feedback Plus, Inc.
             Booth # 4882

             Presenting:
Mystery Shopping for Convenience Stores

     Presenter: Vickie Henry, CEO
           1-800-882-7467
      vhenry@feedbackplus.com
        www.feedbackplus.com




                                          9
•   Booth 2063
•   Product: Hot Tea Infuser
•   Speaker: Scott Svihula
•   Contact:
       600 Rose Road
       Lake Zurich, IL 60047-0429
       Phone: (847) 719-3000
       FAX: (847) 719-3001
       Toll Free: (800) FETCO-99
       http://www.fetco.com
       sales@fetco.com




         Hot Tea Infuser




                                    10
            Product Specification

• Available for 3.0 Liter Stainless Steel Airpots
• Available for 1.0 & 1.5 gallon thermal dispensers
• Designed for loose leaf or pouched teas
• Works with most styles, flavors and types of tea
• Uses in conjunction with existing coffee brewing
  equipment
• Lists for between $40 and $60 each depending
  on size.




           Consumer Information

•2003 US tea sales exceed $5 billion and is
expected to surpass $10 billion by 2010.
•In comparison tea sales in 1990 were less than
$1 billion.
•This rapid growth in popularity stems largely from
the demands of American “baby boomers” that are
becoming more aware of the healthful benefits of
tea.
                                       Source: Tea Council of the USA




                                                                        11
           Marketing Information

• Marketing Support
    • Branding Wraps
    • Colored Faucets
    • Flavor Identifiers
• Cross Merchandising
    • Iced-Tea , Coffee, Iced Coffee
    • Afternoon pastries and snacks
    • Hot Tea Bag Program




                                       12
                 Where To Find It
• Available:
      • Through your current coffee roaster or tea
        purveyor.
      • Through an equipment supply house.
      • Through contact your local FETCO® sales
        manager at (800) FETCO-99.




                         Booth # 4463

  Introducing:
  •   Duncan Kennedy, Senior Partner
  •   Emagine HOW… Las Vegas, NV
  •   1-800-579-5679
  •   www.emaginehow.com
  Cool New Product Name:




                                                     13
                      Booth # 4463
                      800-579-5679
                      www.emaginehow.com



Product Specifications:
• Hands-on (OJT) for Staff Training
• Features Peer to Peer Coaching
• Complete Store Coverage
   – Forecourt, Food Prep, POS, Shop Floor, General
   – Over 50 Simple Tutorials
   – Available in Spanish
• Practice Reps Cultivate Essential Skills




                                                      14
                    Booth # 4463
                    800-579-5679
                    www.emaginehow.com



Background    Learnings   Genesis:
• Consulting with QSRs, Big Box Retailers
   – Skills Mastery Trumps Memorized Facts
• Processes Set Consistent Standards
   – Step-by-Step, Optimized, Concise, Proven 4x3
• “Learning by Doing” Builds Confidence
• Only 1 Way Can Be the Right Way




                    Booth # 4463
                    800-579-5679
                    www.emaginehow.com



Target Market for             :
• Small to Mid-sized Companies
   – Solidifies Shop Procedures for Uniform Standards
• Large, National, Global Chains
   – Complements eLearning, Customizable
   – Adaptable to Regional Products and Preferences
Who’s Using               today:
• Statoil (75+ Fareplay Shops) is using it for
  4+ years – gets a 60% annual savings!




                                                        15
                         Booth # 4463
                         800-579-5679
                         www.emaginehow.com


Marketing Information:

•                      Is Sold Direct
    – Basic Staff Training Kit        Online Testing / Tracking
• A Family of Training Products
    – Professionalizes Your Team’s Performance
    – Consistent Expectations Build Customer Loyalty
    – Increases Overall Employee Productivity
• Tools to Drive Your Business Forward
• ROI? Saves Time and Money




                         Booth # 4463
                         800-579-5679
                         www.emaginehow.com



Contacts:
• Bette Shober, Sales
• Katie Schulte, International Inquiries
• Duncan Kennedy, Custom Applications

► NACS Show Special Introduction…
    reduced pricing, plus election to have
    10% donated for disaster relief*
     (*American Red Cross or Salvation Army)




                                                                  16
             PriceAdvantage
  Central Control Fuel Pricing Software

               Skyline Products, Inc.
                   Booth #8206

                 Aaron McHugh
         Business Development Manager
                719-659-0310-c
                719-884-6051-w
       aaronmchugh@skylineproducts.com




       Skyline Products’ Experience

• AMBER Alert signs          • 34 Years
  and central control        • Electronic price
  software for the traffic     displays leader
  industry




                                                  17
    What We’ve Heard in the Industry
• Fuel pricing is critical
   – Proper management of pricing is vital
   – Ability to quickly react to competitive market changes
     is lacking
• Current processes include:
   –   Phone calls
   –   Faxes
   –   Emails
   –   Follow up
   –   Hours are required to respond to competitive market
       changes




         Introducing: PriceAdvantage
• PriceAdvantage Central Control Fuel Pricing Software
   – Automates every daily strategic and tactical fuel pricing
   – All control from the central office
• The whole fuel pricing process can be completed
  electronically in minutes!
• No other competitive product exists




                                                                 18
    An Easy, Automated Solution
• Collect competitive data
• Analyze pricing metrics and historical trends
    – Dynamic pricing and analysis tools
    – Setup automated pricing rules—match a primary
      competitor
    – Move when the market changes
    – Manage the entire of network of stores all from the
      central office
• Implement new pricing—remotely




       At the POS… At the pump… At the Skyline
                                Products Electronic
                                Price Display




  Would an Automated Fuel Pricing System
               Benefit You?


• The industry says…
    – Top-quartile convenience stores that use a
      competitive fuel pricing strategy realized:
        • 69% higher in-store revenues
        • 47% more fuel sales
        • A significant increase in profitability
• PriceAdvantage helps you implement a
  competitive fuel pricing strategy




                                                            19
See a PriceAdvantage Demo Today!
                            Booth #8206




                          Outsite Networks
           Company           : Outsite Networks, Inc.
           Presenter         : Anton Bakker, President & CEO
           Booth #           : 7932
           Product line      : “In-Touch” Loyalty Marketing System
           Key Features      : Grow business through loyalty &:
                                      • Stop Fuel theft
                                      • Curb Credit Card fees




Outsite Networks, Inc.
4855 Brookside Court

                             Booth # 7932
Norfolk, VA 23502
www.outsitenetworks.com




                                                                     20
Grow business through loyalty & …..




                          At the pump & in the store,
                        integrated with POS & Pump.




   People shop 6 times per month in 3 stores
      Get all their business in your store!




Get Loyalty & Stop Fuel theft!




                          Up to 50% of your fuel
                          transactions could be
                          done through Loyalty
                          members, give them the        Identify your trusted
Rising fuel cost,         convenience of                Fuel Member to your
increased theft. Over     post-pay.                     store personnel with
$300 per store per                                      “Fuel Pass” for pre-
month problem!                                          authorization




                                                                                21
Get Loyalty & Curb Credit Card Fees!




                                    Get Loyalty, curb credit card
                                    fees. Up to 50% of your fuel
                                    sales though Loyalty members.
                                    Give them incentives to pay
  High fuel cost increases credit   cash with programs like: double
  card usage at the pump, 3%        points cash!
  fees. A $2,000 to $4,000 a
  month problem!




Put yourself on the map, Outsite Networks locations!
Over 700 locations and growing




                          Booth # 7932




                                                                      22
                         P P Plastic & Products Marketing
                          M
                                          Booth 1357



                         FLAVOR ID COLLARS & GRIPS®
                                    Presented by Lynne Dickey

                                    Plastic & Products Marketing
                                          3445 SW 6th Street
                                           Ocala, FL 34474
                               Phone: 800-654-5741 Fax: 352-867-8223

              Email: plasticpm@worldnet.att.net      Website: www.plasticpm.com




      FLAVOR                   ID COLLAR®




                                                    FLAVOR     ID GRIP®


Plastic & Products Marketing
        800-654-5741




                                                                                  23
                                               FLAVOR ID COLLAR®
•    Fits a variety of pots                                                          In-Stock
        •    Bloomfield                                          •   Price: 1 – 99      $1.65 each
        •    Wilbur Curtis
        •    And others
                                                                 •   NACS Show Special: $1.25 each

•    In-stock – White ink                                        •   Quantity and Custom pricing is available

        •    House Blend        •   Hazelnut                           •   Call for a quote
        •    Dark Roast         •   French Vanilla
        •    Decaf              •   And growing…                 Come by our Booth #1357 for free samples


                                                     FLAVOR ID GRIP®
     Orange Grips                                           •   Grips are available in:
•    Fits a variety of pots                                      •   Clear - Your decanter handle color shows through
                                                                 •   Colors: Black, Blue, Red, Orange & Hot Pink
       •     Bloomfield
                                                                 •   Colored ink is available
       •     Wilbur Curtis (flat & ergonomic handles)
       •     Update
       •     And others
                                                                                     In-Stock
•    Decaf In-stock Flavors                                      •   Price: 1 – 99     $.99 each
       •     100% Colombian Decaf                                      •    In-stock clear – white lettering
       •     Decaffeinated
       •     Decaf                                               •   Quantity and Custom pricing is available
       •     French Vanilla Decaf
                                                                       •   Call for a quote
•    Over 30 In-stock Flavors
        •    House Blend                                         Come by our Booth #1357 for free samples
                                •   100% Colombian
        •    Dark Roast         •   Kona
        •    Hazelnut           •   And many more!
Plastic & Products Marketing
        800-654-5741




                                FLAVOR ID COLLARS & GRIPS®

        • Decaf
               •      Importance to the consumer who is
                      required to drink only decaffeinated
                      coffee
               •      Easily identifiable Orange!
                        • For both the consumer and your employees
                        • Our orange grip is due to convenience store
                               information and requests to serve your needs
               •      Eliminates the need for orange pot inventory
               •      Provides store flexibility
                        • Orange grips and collars printed in orange
                               specify your Decaf flavors
Plastic & Products Marketing
        800-654-5741




                                                                                                                        24
                                   FLAVOR ID COLLARS & GRIPS®

   • Today’s Sophisticated Consumer is looking for the expanded
     offerings of coffee – via flavors
      • Collars / Grips are the new vehicle to
         better present your extended flavor
         offerings to this Consumer
      • Easy & quickly identifiable service
         to the Consumer
      • They reflect a professional presentation
         that you are a serious coffee contender
   • Employee friendly.
      • Easy to be installed and removed
      • Better to manage your on-site expanded coffee program


Plastic & Products Marketing
        800-654-5741




                               Marketing FLAVOR ID COLLARS & GRIPS®
            •     Grips & Collars vs. Competing Products
                    •    Preferable over plastic clips that mount on the top of the pot handle
                    •    Safety in mind – Won’t cause backsplash
                    •    Won’t catch sleeve cuffs
                            •    Eliminates possible accidents/injuries
                    •    Availability of small quantity orders for in-stock flavors
                    •    Larger, easier to read print / older and sight impaired customers
                    •    Relatively small quantity minimums for customizing
                    •    Last longer than decals and can be easily removed and placed on another pot, where decals
                         can not

            •     Collar Cross-Merchandising
                    •    Examples:
                               •   Free Donut with Coffee
                               •   All Size Cups 99¢

            •     Special Promotions / P.O.P. Tool
            •     Flavor Of The Month / Feature Flavor
            •     Seasonal Promotions
            •     Holiday Promotions
            •     A Tool to implement your “Fresh Brewed” Coffee Program
                    •    Brewed Fresh @ 8:00 am
                    •    Brewed Fresh @ 10:30 am
                    •    Brewed Fresh Hourly

Plastic & Products Marketing
        800-654-5741




                                                                                                                     25
                        Where to find FLAVOR ID COLLARS & GRIPS®


       • We supply directly to the end user convenience store chains
              • Orders by phone: 800-654-5741 or fax: 352-867-8223
       • We promote our products to all of our major coffee supplier
            customers
       • We offer our own website
              • Our complete in-stock catalog online at
                   www.plasticpm.com
              • Complete access to your customer service staff through
                   an easy online request form
       • We ship nationwide
       • Our products are highlighted through NACS Online



Plastic & Products Marketing
        800-654-5741




                           MOVEABLE CUBICLE
      STRATEGIC ALLIANCE PARTNERSHIP
       1ST QUALITY PORTABLE STORAGE CONTAINERS

                                   BOOTH # 2507
                               CHRIS HEARN / BILL ZELLER

                                 866-347-1435 (DIRECT)

                                 919-395-1802 (MOBILE)

                               CHEARN@MOVEABLECUBICLE.COM




                                                                         26
  ADD A RECURRING REVENUE STREAM TO
            YOUR BUSINESS.




 WHO THE HECK ARE YOU GUYS?

• Moveable Cubicle is the fastest growing
  portable storage company in the country.
  We seek entry into the petroleum industry
  through our Strategic Alliance Division by
  offering first quality portable storage
  containers at a discounted rate through
  PEI distributors. There is no cost for
  inventory, delivery equipment, training
  maintenance or refurbishing.




                                               27
    WHAT “FIRST QUALITY” MEANS:
First quality, refurbished storage containers available with:

•   8’x8’x20’ with easy open doors at one end.
•   8’x8’x40’ with easy open doors at one end.
•   12 gauge corrugated steel construction.
•   Mahogany or Teak flooring with marine grade fasteners.
•   Floor reinforcement beams every 12” to handle heavy loads.
•   Multiple locking points including a lock box on every container.
•   The underside of each container is undercoated.
•   Each container is cross ventilated.
•   Containers are wind and water resistant.
•   The Moveable Cubicle container fleet is the youngest in the industry
•   Containers can be supplied with PEI distributor logo and signage.
•   Containers can be provided for rental, purchase, or lease to own.




               MOVEABLE CUBICLE
• Billing is done on a 28 day cycle with a separate charge
  for delivery and pick up.
• PEI distributors will set their own rental rates based upon
  local market conditions, term of rental and number of
  containers rented. Sale of containers will also be offered
  for cash or through a lease to own program.
• Twenty and Forty foot storage containers have a national
  rental rate between $75-$135 per billing cycle. Our
  average rental term is better than 12 months per
  container.
• The market nationwide is four billion dollars annually.
  There is no other business model by any competitor that
  allows for remarketing by PEI distribution to the C-Store
  industry, contractors, or any other link in the petroleum
  marketing chain.




                                                                           28
    SEE US AT BOOTH # 2507
• We structure our business model to be unique in this industry.
• The addition of our products will be viewed as a natural extension
  of the PEI distributor network business to a large share of their
  existing customer base.
• Return on investment is favorable on every level of consideration.
• The concept has been proven in other industries with referrals and
  testimonials available upon request.
• We meet the strictest definitions concerning all aspects of value
  added program and product.
• Our management team has more than fifteen years of quality
  experience in the petroleum and petroleum equipment industry
  doing business through the PEI distributor network locally,
  regionally and nationally.
• Our “win-win” business culture is ingrained into our daily plan.




                                                                       29
New Product Presentations:
   Products for Resale

         Thursday, November 17, 2005
             11:00 AM – 12:15 PM

    The opinions of the contributors expressed herein do not necessarily state or reflect those of the National Association of
    Convenience Stores. Reference herein to any specific commercial products, process, or service by trade name, trademark
    manufacturer, or otherwise, shall not constitute or imply an endorsement, recommendation, or support by the National
    Association of Convenience Stores. The National Association of Convenience Stores makes no warranty, express or implied, nor
    does it assume any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, product, or
    process described in these materials.




                             Presenting Companies
•   Procter & Gamble
•   Every Day Bouquet
•   PRE Holdings
•   BIC
•   Caffe Del Mar
•   BestSweet
•   Anheuser-Busch
•   Thanasi Foods
•   Nestle




                                                                                                                                         1
        Procter & Gamble
          Booth# 4824


Tide to Go Instant Stain Remover


               John DiFalco
           Phone# 513-983-2544
          Email difalco.jf@pg.com




        Introducing the New
 Tide to Go Instant Stain Remover!




                                     2
    Introducing the Newest Tide Item
        to Build Sales and Profits!!
                   NEW Tide to Go!!!
                                                    pre-
• Instantly removes Stains on the spot, no need to pre-treat
• Safe on both colors and whites, including dry cleanables
   like silk and cashmere!
• Unique Design, Easy to Handle
• Multiple Uses, an advantage over single use wipes
• Dries quickly, without leaving watermarks

    Stains happen – anywhere and everywhere.
                                 go”
  Offer your customers “on the go” stain removal!
                                        clipstrips.
    Available in a 6/1ct case or 12/1ct clipstrips.
            (clipstrips packed two 12/1ct per case)




     A Real Life Consumer MIRACLE
                                                                      P&G
  • Tide to Go is the strongest Tide consumer idea ever tested by P&G (In
    each of five separate tests, +80% of consumers stated they will buy the
    product).
  • Tide to Go is a high impulse driven product as it is a solution to stains
                 on- the-
    that happen on-the-go!
  • 79% of consumers stated they would look for Tide to Go in
    convenience stores (2004 Tide to Go Concept & Use Test).
  • Tide to Go is exceeding its initial volume projections! Over SEVEN
    MILLION Consumers have visited TidetoGo.com since launch,
    thousands of which have given personal product testimonials:
                                                  “This is the story of how Tide to Go
                                                  saved our wedding day! I learned a
                                                  lesson that day and that lesson was
                                                  "Never fear because Tide is here!". I
                                                  now carry my "Tide to go" stick in
                                                  my purse everywhere I go. I
                                                  recommend it to everyone but
                                                  especially to brides…”
                                                             -Candice




                                                                                          3
           Truly Breakthrough Marketing
+$20 MM sustained marketing campaign that will
     continue through the next 18 months:
                                  Tide’
• Strongest scoring TV Copy in Tide’s history at high weights
• Featured on The Today Show, Good Morning America, The
                                                               Martha
  Apprentice: Martha Stewart, Live with Regis & Kelly, and The Martha
  Show
• Kelly Ripa Endorsement TV campaign to air in the spring
• 4 National FSCIs
• National Movie Theatre Advertising
• +500M PR Impressions to date!
• Out of Home in select markets
                                    http://www.TideToGo.com
• Extensive interactive campaign at http://www.TideToGo.com




    Tide to Go Sales Fundamentals
     Distribution:
     Stock “Tide to Go” Stain Remover 6/1ct
     Shelving:
     Shelve on top shelf of non-edible grocery section. A secondary
     location could be as a pegged item in the general merchandise
     section of the store.
     Merchandising:
     Display using clipstrips and counter/shelf tray. Merchandise the
     “Tide to Go” counter/shelf tray on coffee or foodservice bar.
     Hang the “Tide to Go” clipstrip on any high traffic endcap or rack.
     Suggested Retail Pricing (excludes Wholesaler upcharge):
     Suggested Retail      $3.99 GPM = 43%

            TIDE TO GO IS THE TOP SELLING
         LAUNDRY SKU AT ONE OF THE LARGEST
                 DRUG CUSTOMERS!!!




                                                                           4
        “Stains Come Out, Come Out
            Wherever You Are!!!”




•Available through C-Store Wholesalers, Dot Foods
 and other Wholesalers.
•Contact your Procter & Gamble or Acosta Sales Representative
 for additional information.

                  Questions? Please contact:
                         John DiFalco
                    Phone# 513-983-2544
                   Email difalco.jf@pg.com




                  www.everydaybouquet.com

                      BOOTH # 6200
   Convenience Store Turn Key Floral Shops
   Miguel Saavedra, CEO and Presenter
   miguels@everydaybouquet.com
   Doug Grisa, Program Manager
   dgrisa@everydaybouquet.com
          Phone:     1.312.602.3310
          Toll Free: 1.866.421.6684




                                                                5
                             Floral Display
Mixed Flower Bouquets
                        Less than 5 square feet
 -7 Stems      $3.63
 -9 Stems      $4.76
 -12 Stems     $6.29
                           Breakeven Point
   Rose Bouquets          56% Sales of Total
                              Purchases
-Single Stem   $1.64
-3 Stem        $2.78
-Half Dozen    $4.10            Color
-Dozen         $7.25     Year Round Seasonal
                           Colors Available




                                                  6
      CURRENTLY                               CURRENTLY                        CURRENTLY
                                          -Consumer spending on              -Consumer culture for
  -Households headed by                    Special events is high             Household flowers in
   45-54 year olds.                         Its growth is directly           the USA is 70% under
     -Large discretionary                 proportional to increase            European and Asiatic
          income                                 of income                          markets



        By 2008                                     By 2008                        By 2008
-Consumer trends will change
   with style and cultural                 -Consumer trends not            -Industry efforts are
      changes                               expected to change           Oriented to this segment
                                                                          expected growth is 13%




                                          FRESH CUT FLOWERS
                                 YEAR-TO-DATE HOUSE HOLD EXPENDITURES


                         2000
                                                               1710     1750
                         1800
                         1600                1450
                                  1350
                         1400
          USD-Millions




                         1200
                         1000
                          800
                          600
                          400
                         200
                           0
                                2001       2002              2003     2004
                                                     Years




                                                                                                     7
                   Market Study Gross Profit Margin
                  Weekly Sales Based on 8 Vase Display
                     LESS THAN 5 SQUARE FEET

        COST OF GOODS PER STEM                  $0.53
        STEMS PER FLORAL DISPLAY                210 STEMS
        TOTAL COST OF PRODUCT PER DISPLAY                   $111.30

        SUGGESTED RETAIL BASED ON 44 ½ % GROSS PROFIT MARGIN

        SUGGESTED RETAIL PRICE PER STEM         $0.96
        STEMS PER FLORAL DISPLAY                210 STEMS
        TOTAL DOLLARS OF SALES PER WEEK                     $201.60
        WEEKLY PROFIT PER SQUARE FOOT           $18.06
                                                $18.06

        BASED ON SELLING THROUGH A 8 VASE DISPLAY




Sales Contact BOOTH # 6200
Every Day Bouquet Company
Miguel Saavedra, CEO
Doug Grisa, Program Manager
www.everydaybouquet.com
Phone:     1.312.602.3310
Toll Free: 1.866.421.6684




                                                                      8
                PRE Holdings, Inc.

 General Merchandise - Booth # 6010

   Mio™ Money Prepaid MasterCard®

Presented By:
Kristi Turner
SVP of Marketing
p. 770.639.2778
f. 770.349.2399
kturner@preholdings.com




       Mio™ Money Prepaid MasterCard®




                                        9
                   Product Specifications
  • The instant issue Mio
    package is 4” x 7 ¾”
  • The Mio reload chit
    measures 3 ½” x 5”
  • The instant issue Mio Card
    can be merchandised alone or
    with other prepaid products like
      –   Wireless
      –   Long distance
      –   Gift cards
      –   Music,games, etc.
  • There is no upfront or inventory cost
    to offer new Mio Cards or reloads




                   Consumer Information
• The prepaid debit card market is expected to grow
  to $290 billion by 2006 based on current consumer
  demand
• The consumer segments buying Mio cards span
  across many different demographic and income
  levels including
   – Middle to high income families
   – Low income unbanked
   – Small businesses
   – Frequent online users
• The need for a prepaid debit card is at an all time
  high
   – 50mm don’t qualify for credit cards
   – 14mm unbanked U.S. households
   – 78% of college students have credit card debt
   – average American has $8000 of ongoing
      monthly credit card debt




                                                        10
               Consumer Information
• Mio, a reloadable MasterCard, is
  accepted at millions of retailers
  worldwide
• Mio cardholders gain access to the
  flexibility and convenience of a
  payment card, such as
    – Replacement for check cashing,
      money orders, etc
    – budget and monitoring spending
    – bill payment
    – online purchases
• In stores currently selling other
  prepaid debit cards, the Mio Card
  outsells competitive cards four to one




               Marketing Information
• PRE offers product
  merchandising and in-
  store promotional
  material at no charge
• Mio Cards drive repeat
  foot traffic and increase
  incremental sales
• Mio national television
  and radio campaigns are
  currently running
   – Driving traffic and customer
     loyalty
   – Tracking of customer
     demographics for card
     purchasing and reloads




                                           11
                Where to find it

• The Mio™ Money Prepaid MasterCard® is
  offered exclusively at thousands of locations
  across the U.S. and Puerto Rico through
  PRE Holdings, Inc and its agent partners



• Sales Contact:
  – Claude Ricks, VP of Sales
    214.728.0008
  – Kristi H. Turner, SVP of Marketing
  – 770.639.2778




BIC C2 Metal™ has won the CSP Retailers
Choice Award For 2005 in the General
Merchandise Category




                                                  12
Disposable Lighter Consumer Brand Preference -USA
    48% of consumers would not substitute for their preferred brand
    Source: Reperes Market Research




  Extremely & Very                      Brand Awa                       48%
      Important
        Extremely Important                  15%
           Extremely & Very Important        48%




Extremely Important                                  15%




                              0%               10%    20%   30%   40%   50%   60%




   BIC® C2 Metal™: Product Objectives
• Develop a Lighter that would appeal to broader
range of consumers
• The Lighter would need to have the same BIC
Quality that consumers have come to Trust in
BIC.
• A Lighter that would reflect lifestyles and
consumer fashion sense.
• A viable Trade up SKU and a Responsible
Alternative to Higher Priced Lighters with
Shorter Life Cycle and Slower Sales Rate




                                                                                    13
BIC® C2 Metal™: Product Positioning

                                   $14.99 - $85.99




           SRP $3.99




    Everyday Disposable
    $0.99 - $2.99




                        The style of a
                      refillable without
                          the Hassle




                     Convenient “refill” supports your
                     BIC® Mini Sales

                      IRI YTD 2005 Total US
                      Convenience BIC Mini is +21%
                      $32.7M in Consumer Take Away




                                                         14
BIC® C2 Metal™: Product Packaging
 25-Ct Premium Counter Display

                        SRP            $3.99
                        GP%             57%
                        Penny Profit   $1.99




      What’s Next In 2006
New Colors and Chrome Finishes




                                               15
                         Espresso Latte
                         Energy Beverage

Caffé Del Mar®
Paul Taparauskas
Chief Research Chemist
800.222.5005
paul@caffedelmar.com
www.frappio.com              Booth #6836




                                           16
 Frappio™
 • Frappio™ espresso energy latte
      – Body and mind energizer
      – Outstanding taste
 • Patented herbal extract
      –   Safe
      –   Effective
      –   Improved mental concentration and alertness
      –   Stress reliever
      –   Hunger reducer, especially for sugary or fatty foods
      –   Clinicals to substantiate claims
 • One year shelf life




 Why Buy Frappio™?
Taste                             Effect
•Best new coffee beverage         •Increases power/energy level
•Turkish/Sumatran blend           •Heightens mental acuity
•Dark, smooth, and rich           •Improves concentration
•Excellent last on the palate     •Reduces fatigue and tension
                                  •Curbs cravings for carbohydrates



Label
•Clean and modern
•States benefits
                                  Value
                                  •Same $2.39± SRP as other
                                   energy brands
                                                                 $
•Color scheme appeals             •15 fl oz beverage
 to young female and              •Twice the product of double shot™
 male demographic                 •Added value of our herbal extract
•Patriotic




                                                                       17
 Market Segmentation
                      Energy        Coffee/energy          Coffee
                     category         category            category
                    Red Bull™
     Leaders                         Frappio™            Starbucks™
                    and Calves

 2005 Sales            $1.B              $0                $350M

2006 Projected
                      $1.5B             $5M                $375M
    Sales

 New Entries          600+               0                  6+


New Successes           25               1                   0

                      Easy to        Extremely
 Formulation                                              Difficult
                     duplicate        difficult




 Marketing / Sales Support
 •   Marketing
       –   Initial orders will have special pricing
       –   Static cling decals
       –   Quarterly promotions
       –   Advertising campaign in newspapers and magazines
       –   Website support with detailed information
 • Profit margin
      Your cost           SRP             Gross profit
      $1.26/can        $2.39±/can            47%




                                                                      18
Availability
• Distributor
    McLane’s (nationally)
• Company contact
    Irene Adams
    irene@caffedelmar.com
    858.481.1112 (office)
    800.222.5005 (toll free)
    858.794.4033 (fax)
• Broker contact
    Diane Drew
    Impact Sales
    ddrew@impact-sales.net
    512.847.3284 (office)
    512.563.3947 (mobile)
    512.847.7284 (fax)




           BestSweet Inc.
         NACS Booth #3434

                   Dirk Edwards
                 VP of Marketing
                 (p) 704-799-8816
             dedwards@bestsweet.com




                                      19
           Get The Fast Energy Blast!




Product Specifications
•   Product Offering
     – Cherry Flavored Energy Soft Chews
     – 3 Chews = 8oz Energy Drink

•   Main Selling Unit
     – 12ct Box /6pc Stick Pack for
       Front End Checkout

•   Recommended Pricing
     – Unit Cost of $1.07
     – S.R.P. of $1.99
     – Retail Profit Margin: 46.2%

•   Promotional Displays
     – 24ct Clip Strips
     – 24ct Counter Displays




                                           20
Consumer Information
• Consumer Appeal
   – The Energy Supplements &
     Drinks Category is a +$2 Billion
     Market with Double Digit Growth

   – NASCAR is the Fastest Growing
     Sports Industry
       • #1 in Brand Loyalty with a 75 MM
         Fan Base with $2.1 Billion in
         Licensed Sales
   – Dale Earnhardt Jr. #1 Driver
       • Driver that Transcends Across
       • Accounts for +50% of Sales


• Main Selling Demographic
   – Active 18 to 35 Male/Female




Marketing Information
A $4.8 Million Marketing Plan

• Print Advertising
   – NASCAR Scene, NASCAR Illustrated
   – FHM Magazine, Sporting News

• Radio Advertising
   – MRN & PRN Radio Networks

• Internet Advertising
   – NASCAR.com, Dale Jr.com, FHM.com

• Hummer Sampling Tour
   – 18 Promotional Events

• Consumer Sweepstakes Party

• College Marketing Challenge




                                            21
 Where Can You Find It?
XLR8 Energy Chews Are Now Available
  Across The Nation in All Classes of Trade

• Convenience Stores

• National Distribution Centers

• Mass Merchandise

• Drug Store Chains

• Grocery Stores

• Specialty Stores




      Anheuser-Busch, Inc
      Booth #4712
      Aluminum Bottles and Tilt
      Mic Zavarella- Director, New Products & Innovation
      mic.zavarella@anheuser-busch.com




                                                           22
 •In today’s competitive
 environment
 innovative packaging
 is the key to reaching
 new customers for trial
 and sampling

 •The Aluminum Bottle
 was created to answer
 the need of the
 Consumer for Greater
 Variety and
 Uniqueness in
 package choices




For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




      The Aluminum Bottle is available in the following packages:
             16oz Single Serve
             16 oz 4pk

      The Aluminum Bottle is available in the following brands:
             Budweiser                Michelob Brand Family
             Bud Light                 Anheuser World Lager
             Bud Select


For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




                                                                                                                                                                    23
   •The sleek, 16oz bottle is described by
   consumers as being “sophisticated” and
   gives the perception that product is colder

   •The Aluminum Bottle offers a new
   package for multiple consumption
   occasions- Single Serve, In Home
   consumption and in Bars and Restaurants

   •In Internet studies, Aluminum bottle
   packaging was considered to be more
   unique, innovative, attention-getting,
   feminine, fun, trendy for young adults
   and for upscale occasions than glass
   bottle packages




For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




       •1,661 consumers have called into
       our Customer Call Center this year
       to comment on the Aluminum Bottle;
       over 80% of these calls have been
       positive inquiries or praise for the
       package

       •Over 500 have asked where
       Aluminum Bottles were available

       •Demand for this product far
       outweighs initial production
       estimates!


       •We are working with our supplier
       for additional production and will
       continue to add capacity to the
       system




                                                                                                                                                                    24
       •A full line of signmaking
       point of sale is available for
       in-store merchandising
       support




For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




 Aluminum Bottles are available Nationwide through your local Anheuser-Busch
 Distributor. Please contact us on our website: http://www.abwholesaler.com




                                                                                                                                                                    25
                                                                                                    •      Available exclusively in
                                                                                                           16-oz can as single
                                                                                                           serve and 4-pack
                                                                                                    •      Package size is great for
                                                                                                           “grab and go”
                                                                                                    •      Packaging is prominently
                                                                                                           featured on P.O.S. to
                                                                                                           drive consumer
                                                                                                           awareness




For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




                                                                                                                                                                    26
                                                                         •      Premium malt beverage with
                                                                                caffeine, ginseng and guarana
                                                                         •      Unique combination of berry
                                                                                flavor and bold orange color
                                                                         •      6.6% ABV
                                                                         •      Competitively priced
                                                                         •      Appeals to contemporary adult
                                                                                males, 21-27
                                                                         •      Consumers can connect with
                                                                                “TILT The Night Your Way”
                                                                                tagline
                                                                         •      STRs began August 8
                                                                         •      Position next to other flavored
                                                                                caffeinated malt beverages

For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




                                                                                   • Flavored caffeinated malt
                                                             159.0%
                                                                                     beverage category is up 159%
                                                             Growth                  versus last year, with c-store
                                                                                     package sales almost doubled
1,800,000                                                                            since 2004 (not including BE sales)
1,600,000
1,400,000                                                                          • Product characteristics are unique
1,200,000                                                                            and provides a viable way to
1,000,000                                                                            compete in the caffeinated malt
  800,000                                                                            beverage category
  600,000
  400,000                                                                          • Appeals to consumers who are
  200,000                                                                            looking for a product for that key
        0                                                                            “pre-game” occasion
                               YTD '04                     YTD '05
                          C-Stores                              Grocery •                 Tilt is designed to meet
                                                                                          that need as the ideal
                                                                                          5pm “Happy Hour” drink
                                                                                          to transition from work to
   IRI InfoScan YTD Sep 04, 2005 Total US Food & C-Store
                                                                                          play
For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




                                                                                                                                                                    27
                                                                            Price Card
                                 Laser Cooler Sticker




                                                                                                                       Cooler Door Shelf




    Simple, Sleek POS designed specifically for the
    c-store consumer
                      Countertop Bin
                                                                                                                     Small Countertop Bin
                      Cooler Door Shelf
                      Cooler Sticker
    Utilize promotional pieces to get consumers
    talking about TILT
For discussion purposes only. Liquor laws of the individual states vary with regard to the promotion and merchandising of beer. You should be guided accordingly.




 Tilt is available nationwide through your local Anheuser-Busch
 Distributor. Please contact us on our website:
 http://www.abwholesaler.com




                                                                                                                                                                    28
    •    Anheuser-Busch is committed to Packaging and New Product
         innovations

    •    We will continue to listen, to meet and to exceed our Retailer
         and Consumer expectations through choice and convenience

    •    THANK YOU!




 INTRODUCING THE NEW:
BOOTH #3911

THANASI Foods
Justin Havlick, President
3223 Arapahoe Ave.
Suite 201
Boulder, CO 80303
720.570.1065
www.thanasifoods.com
www.jimbeamsnacks.com




                                                                          29
 JIM BEAM BEEF JERKY




 ORIGINAL                    PEPPERED                     BARBEQUE




Product ATTRIBUTES: The PREMIUM BRAND
 SPECIFICATIONS:
     •   3.5 OZ. Bags (12-CT. Cases)
          •   Re-sealable Bags
          •   12” x 7” x 1 1/2”
     •   1.7 OZ. Bags (8-CT. Display Caddies)
          •   7 1/8” x 5” x 1”
     •   On PROMOTION: 3.5 OZ. Bags (6-CT. Pre-packed Clip Strips)
     •   On PROMOTION: 48-CT. Blended JIM BEAM Beef Jerky and
         Sunflower Seed Shipper!
          •   Available March ’06!
          •   Multiple Flavor Packs
          •   24-CT. Beef Jerky & 24-CT. Sunflower Seeds
 FLAVORS:
     •   Original
     •   Peppered (NEW!)
     •   Barbeque (NEW!)
 COST:
     •  3.5 OZ. Bag = $3.39 per unit / $40.68 per case / $5.99 SRP
     •  1.7 OZ. Bag = $1.75 per unit / $14.00 per caddie / $3.19 SRP
     •  Premium Product Priced Competitively with Other Brands.
    Made From 100% Whole-Muscle USA Beef! Solid Strips of Quality!




                                                                       30
Our CONSUMER:
    •    The CONVIENCE CONSUMER!
    •    Targeted individual 21-49 years of age
    •    Quality minded individual that is BRAND CONSCIOUS
    •    All classes/demographics looking for an ALTERNATIVE in MEAT SNACKS
    •    Individual who prefers USA-MADE product qualities
    •    Individual who is LOYAL to BRAND

    >> Once we earn our consumer, JIM BEAM will keep them.


Why They Will BUY:
    •    JIM BEAM Beef Jerky is TRUE TO BRAND, while remaining non-alcoholic
    •    JIM BEAM has a strong brand persona: It speaks to the jerky consumer
    •    JIM BEAM is a household name the consumer can trust
    •    JIM BEAM’s packaging, flavors and USA-made quality laser targets the
         jerky consumer
    •    JIM BEAM is a surprise alternative to other items in the category

    >> We’re bringing brand and quality to the consumer at a value they can afford.




STATE OF THE CATEGORY*:
•       Meat Snack Sales at CONVENIENCE: $455+ Million in 2005
•       Natural Style Jerky Segment: 38% of Category (the largest!)




JIM BEAM VITALS:
•       Over 300,000 units sold in 9 months
•       JIM BEAM ranks 28th in Natural Style Beef Jerky Segment at Convenience
•       JIM BEAM Beef Jerky is gaining popularity fast
•       JIM BEAM is the ONLY distiller to enter the category




*Published ACNielsen Reporting Q3 2005.




                                                                                      31
Bringing CONSUMERS To RETAIL:
MARKETING:
   •   In Store Promotions and Co-Merchandising with Full Throttle
   •   Online Store Locator & Sweepstakes
   •   Jim Beam Brand Advertising: Over $75 million in 2005 alone
   •   “THE STUFF INSIDE MATTERS MOST” national campaign
   •   Advertising at Mass Media: TV, Magazine, Newspaper
   •   Jim Beam Indy Car Racing: Dan Whelton 2005 IRL Leader
   •   NASCAR: Robby Gordan Racing Team

COMPETATIVE POSITION:
   •   The PREMIUM ADULT Brand on the shelf
   •   We are NOT a “ME-TOO” product in the category
   •   Compete against Jack Link’s®, Pemmican® and Oberto®




Who Is DISTRIBUTING Us TODAY:
  SUPPORTED BY MAJOR WHOLESALE: McLANE, CORE-MARK, EBY-BROWN,
  JT DAVENPORT, HT HACKNEY, AMCON, etc.

  SUPPORTED by MAJOR DSD: DeROSA, INDERBITZIN, FOOD PRO, etc.


Who Is SELLING Us TODAY:




                                                                     32
                                                              Booth #4900


       Nestle USA – Chilled Beverages
                           Nesquik Limited Edition
                          Cookies & Milk Milkshake

                                    Richard Rhodes
                                      P 281-373-5571
                                      F 281-256-1227
                          E-mail: richard.rhodes@us.nestle.com




                              Nesquik is the Leader
        Nesquik is the leading national brand in the single serve segment
         representing 36% of single serve category sales in C-Store!

                     2%              Share of Single Serve $ Sales

                  2%               12%
                                                              Hersheys
                                                              Nesquik
                                                              Slammers
     48%                                                      Dairy Brands Flv Milk
                                            36%               Private Label Flv Milk
                                                              All Other
                             0%
Source: AC Nielsen Scantrack, Total US C-store, YTD 8/13/05




                                                                                       33
                          Why MilkShakes?
• Milkshakes are leading single serve segment growth
     - Grocery: RTD single serve shakes +7% vs YAG ($1.7MM retail $s),
       while SS flvd milk down -2% (Total SS milk & shake +1%),
         > Shakes now represent 29% of single serve business.
     - C-Store: RTD single serve shakes +37% vs YAG ($4.2MM retail $s),
       while SS milk flat. (Total SS milk & shake +4%)



              Why Nesquik MilkShakes?
• Nesquik is #1 in C-store and Grocery
• Nesquik has the top 3 selling SKUs in C-store & 4 in Gro.
• Nesquik has the 2 fastest selling shakes SKUs




                  Increasing Nesquik Usage
 •     Objective
      – Increase brand usage and trial among teens/young
        adults
 •     Strategies
      1. Launch flavors that uniquely appeal to teens/young
         adults (2/3 of all teens tried new snack/beverage in
         the past year)
          •   Differentiate Nesquik from the competition
          •   Provide a longer-term SKU solution that enables Nesquik to
              continue to bring new flavors without requiring more shelf
              space or slotting
      2. Bringing truly innovative new products that are
         relevant to teens and young adults




                                                                           34
             Limited Edition Shake SKU –
                    February 2006
• Cookies & Milk Shake SKU
    – Tastes like a chocolate chip
      cookie dipped in milk
    – Rotating flavors starting in 2006
    – Enables ongoing shake
      innovation w/o additional facings
    – Keeps Nesquik shake line fresh
      and top of mind with teens/young
      adults




               Consumers
                Love It!!
• Strong Consumer Appeal
    – extremely high purchase intent - 88%
    – extremely high “interest in trying” - 88% (even
      higher than chocolate and strawberry!)
    – exceeded expectations: 75% of consumers said
      the product exceeded expectations vs flavor
      concept
• Low Cannibalization/High Potential for
  Incremental Purchases
    – extremely high “uniqueness” vs. shakes category
      and existing Nesquik shakes – 89%
    – high consumption frequency – 88% said once a
      week or more!


Source: Nestle custom guidance test research by C&R 7/05




                                                           35
                  Execution of LE SKU
• SKU will not change as new flavors flow through
   – Prod. descrip.. and shelf tags will be flavor neutral (i.e.
     “Limited Edition milkshake”)
   – Background color of label “neck” will change with each
     flavor to better call attention to the new item on shelf
• Initial flavor will have 8-12 months on shelf to allow
  time to ramp-up dist.
• New flavors beginning in 2007 will launch in
  February and August (approx. 6 months on shelf)
• 12/13.5oz & lined priced w/ other NQ single serve
   – Case: 28000-67170
   – Unit: 28000-67110
• More information available from local supplier
  (dairy or wholesaler), broker partner or Nestle
  representative
• Eastern U.S. – Hood, MW & SW U.S. – Heritage, NW
  U.S.– West Farms




                                                                   36

				
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