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NARRATIVE PROGRESS REPORT

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					                               NARRATIVE PROGRESS REPORT


Date Submitted: 12/11/2009           Date Reviewed by ICL staff and sent to ITC Rep: 12/11/09 rn




Grant Organization: Coeur d’Alene Visitor Bureau

            Grant # 09-I-02


Check one: Interim X       Final              Report Period: From August 5th to November 31st

                                   (See Attachment A of Grant Contract for Dates)

Grant Manager: Katherine Coppock & Ginger Dalvini                       Phone: 208.415.0105

                  st
Address: 105 N. 1 St. Suite 100 Coeur d’Alene, ID 83814


In the space below or on an attached sheet, answer the following questions for EACH element in
your scope of work.

Interim - All of these questions should be answered for EACH project in all reports except the final
report. List element by name & element number.
Element 1: Events Marketing
1. Has the element been completed?
    No, this element is not complete
2. If the element is in progress:
    (a) What has been accomplished?
         N/A
    (b) What remains to be done?
         N/A
    (c) Are there any problems?
        N/A
3. If the element hasn't been started, why?
    N/A
4. What benefits have been realized to date? (Include statistical information.)

N/A

Element 2: Advertising
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        We advertised in the Pacific Northwest Inlander for the Holiday Light Show and also
        advertised a full page co-op ad with Post Falls & Sandpoint.
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

Advertising drives visitors to Coeur d’Alene and increases the appeal our city has.

Element 3: Winter Marketing
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        N/A
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

Advertising drives visitors to Coeur d’Alene and increases the appeal our city has.

Element 4: Golf Promo
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        N/A
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

Element 5: Group Business
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        N/A
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

Element 6: Public Relations
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        N/A
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

Element 7: Web Marketing
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
    We continue to update the 2008-2009 online event calendar and continue to monitor and ad to
        the photo gallery as pictures become available. Our event calendar has become the number one
        go-to page with the best and most accurate information available.
    Monthly e-newsletters are being distributed to over 3,000 subscribers.
    We have made a concentrated effort to support our advertising campaigns with links to more
        information on our website.
    We have revamped the home page adding a bit of a new look with fresh photos. We continue to
        review and refresh our website making sure the visitor has the quickest information available
        (and accurate).
   (b) What remains to be done?
    Continue updating and providing accurate information to our visitors.
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

We continue to update the website and respond to visitors’ requests. Out website stats remain

consistent.

Element 8: Visitor Recruit/Retention
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
        N/A
   (b) What remains to be done?
        Creation and distribution of the new Visitor Guide.
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

    Recruiting and supporting new/more events creates more reasons to visit Coeur d’Alene
    especially in the “off-season” which has been our targeted time to establish new events.

Element 9: Fulfillment
1. Has the element been completed?
   No, this element is not complete
2. If the element is in progress:
   (a) What has been accomplished?
   We sent all fulfillment within one week of the request.
   (b) What remains to be done?
        N/A
   (c) Are there any problems?
       N/A
3. If the element hasn't been started, why?
   N/A
4. What benefits have been realized to date? (Include statistical information.)

				
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