Hawke's Bay Winegrowers Inc
PO Box 1174, Hastings
P +64 6 876 3418
F +64 6 870 3468
Organisation structure 4
Our Goals 5
Regional promotion 5
Hawke's Bay Winegrowers Membership 7
Automatic Membership 7
Wine Trail 7
Event Marketing 8
International Network 9
Associate Membership 9
Hawke's Bay Winegrowers Events 10
Midlands Hawke's Bay Charity Wine Auction 10
Hot Red Hawke's Bay 10
Grape Grower Events 11
Regional Wine Selection (International Hosting) 12
Membership Application Form 14
Hawke’s Bay Winegrowers Inc Membership Kit 2011
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Hawke’s Bay Winegrowers Inc
Hawke’s Bay Winegrowers Inc. has been formed by the amalgamation of Hawke’s Bay Winemakers Ltd and
Hawke’s Bay Grape Growers’ Association Inc. for the purpose of having a singular unified regional organisation for
the Hawke’s Bay wine industry. This amalgamation follows a national strategic move within the industry led by
New Zealand Winegrowers. Hawke’s Bay Winegrowers Association Incorporated is governed by a Board of
The overarching organisation is Hawke’s Bay Winegrowers Association Incorporated, governed by a Board of eight
Directors and managed by the Executive Officer. All wineries and grape growers in Hawke’s Bay are
automatically members of Hawke’s Bay Winegrowers Inc. as levy payers to NZ Winegrowers.
The Directors are elected by ballot by members of both grape growers and winemakers voting groups. The current
directors of Hawke’s Bay Winegrowers Association Incorporated are:
Nicholas Buck, Te Mata Estate Winery (Chair)
Xan Harding, Black Bridge Estate (Deputy Chair )
Alwyn Corban, Ngatarawa Wines
Peter Hurlstone, Corbans Wines
Mandy Keesing, Triple Terrace Estate
Kate Radburnd, C J Pask Winery Ltd
Chris Howell, Prospect Vineyard
John Palmer, Awarua Vineyards
Lyn Bevin is the Executive Officer with responsibility for the day to day operation of Hawke’s Bay Winegrowers Inc.
and Lyn reports to the Board
Hawke’s Bay Winegrowers Inc Membership Kit 2011
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Grape grower members are automatic members and are not charged any membership fee as part of the regional
Hawke’s Bay Winemakers Promotions Ltd is the limited liability trading company for all promotional events and is
wholly owned by HBWG Inc. Hawke’s Bay Winegrowers Inc. is entitled to invoice Hawke’s Bay Winemakers
Promotions Ltd for the financial administration of promotional events.
Hawke’s Bay Winemakers Promotions Ltd is also governed by a Board of Directors. This Board requires Directors
with the experience and skills for financial and promotional event management activity.
Current Directors of Hawke’s Bay Winemakers Promotions Ltd are:
Pip Austin, Sileni Estates (Chair)
Francis de Jager, Black Barn Vineyards
Helma van den Berg, Clearview Estate Winery
Brett Pilcher, Church Road Winery
Rosie Butler, Lime Rock Wines Ltd
Christine Harris, Askerne Vineyard
Adrienne Campbell, Bush Hawk Vineyards
The diagram on the following page provides a visual explanation of the overall structure.
Hawke’s Bay Winegrowers Inc Membership Kit 2011
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HAWKE’S BAY WINEGROWERS INC.
Board of Directors
4 Directors Grape Growers, 4 Directors Winemakers
Automatic Membership HAWKE’S BAY
Member Newsletter PROMOTIONS LTD
WINE Hawke's Bay Magazine
Regional Wine Selection
Regional Promotional Material Midlands HB Charity Wine
Focus Research Group Auction
Young Viticulturist of the Year
Research & Education
Administration Hot Red Hawke's Bay
Member Advocacy Wine Expo
Hawke's Bay Winery Guide
Wine Trail Map Pads
Hawke’s Bay Winegrowers Inc Membership Kit 2011
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Hawke’s Bay has a growing reputation as a producer of world class wines. The further development of that
reputation and the Hawke’s Bay wine industry will come with a cohesive and a co-operative approach of all the
parties who produce and market Hawke’s Bay wines.
The organisation’s main activities are:
Regional Promotion and Marketing
Regional promotion and marketing is an important part of the organisation’s strategic
plan. The raising of the profile of the Brand Hawke’s Bay Wine in the increasingly
competitive world wine market is considered to be critical to the long-term future of the
industry. Promotional activities take place regionally, nationally and internationally with
this goal in mind.
Wine trail map pads and brochures are produced for the regional consumer along with
more targeted international trade material. Our main regional event is the Midlands
Mortgage Trust Hawke’s Bay Charity Wine Auction. National activity includes the Hot
Red Hawke’s Bay Wine Expo aimed at trade, media and consumers.
International promotion currently takes the form of tailored regional tastings to trade and
media visitors hosted within the region and further activity is reviewed annually.
WINE Hawke’s Bay, the official magazine of Hawke’s Bay Winegrowers Inc. was officially launched in February
2008. The magazine features up-to-date industry information tailored specifically for the Hawke’s Bay grape
growing and wine making industry including: research projects, long-range weather reports, local award winners,
grape growing information and more.
The magazine is not just of value to members and the advertisers, but also benefits and
is of interest to researchers, students, wine drinkers and award winners - there is
something for everyone.
There are a lot of important research projects, industry developments and local success
stories that too often go without acknowledgment. With so much growth and success
happening in the Hawke’s Bay wine industry, locally, nationally and internationally that is
worthy of sharing, WINE Hawke’s Bay provides a space to share it.
For more information about advertising or editorial contributions please email Dale
Cowie, dale@ kite.net.nz or phone (06) 8750 393.
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The Hawke's Bay Winegrowers Inc website is www.winehawkesbay.co.nz. The site contains public information as
well as a members section with access to research reports and where a copy of this document can also be found.
This involves dealing with local and central government together with an interface with New Zealand Winegrowers.
To date much of the work in this area has involved District Plan Reviews and other Resource Management Act
issues. Considerable progress has recently been achieved in gaining acceptance from local authorities that wine is a
vertically integrated industry.
Education and Quality
The development of Oenology, Viticulture, Marketing and Management skills are vital to the future of the Hawke’s
Bay wine industry. This ensures the organisation can assist in promoting, fostering, protecting and encouraging the
production, processing, distribution, marketing and consumption of grapes and wine. As part of the role of Hawke’s
Bay Winegrowers Inc. information of value pertaining to the grape and wine industry will be communicated to
members. Hawke's Bay Winegrowers are part of liaison and working groups within The Eastern Institute of
Technology in Hawke's Bay.
Research at a regional level will be carried out where possible to implement or foster research relating to the wine
and grape industry in order to produce higher quality grapes and wine. Previous research has been funded by
Hawke’s Bay Grape Growers on beneficial insects, bird control, botrytis, bunch stem necrosis and canopy
management to name a few of an extensive list of projects. Hawke’s Bay Winemakers Ltd has contributed and
assisted in some forms of cellar door research to date. Hawke’s Bay Winegrowers Inc. will also have input into
research conducted on a national level by NZ Winegrowers Inc. The Hawke's Bay Focus Research Group is now
administered by Hawke's Bay Winegrowers Inc as the regional research arm for the organisation.
Findings and reports from historical funded research can be accessed via the member’s area of the organisation's
website www.winehawkesbay.co.nz and are free to download. If you are unable to do so, please contact Hawke's
Bay Winegrowers for a hard copy or copy on CD to be sent to you.
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All wineries and grape growers in Hawke’s Bay will automatically be members of Hawke’s Bay Winegrowers Inc if
they are levy payers to NZ Winegrowers.
Benefits for automatic members:
• Regular newsletters
• Regional email communications and/or meetings of events and opportunities relevant to the Hawke's Bay wine
• Access to Hawke’s Bay regional marketing and promotional material
• WINE Hawke's Bay magazine
• Member only Tastings
• Winery listing on the HB Winegrowers website & inclusion on the Hawke’s Bay wine story PDF
• Hawke’s Bay Wine Marketing Collateral ( PDF email and disc versions )
• Public relations & press releases
• Advocacy & representation
• Networking opportunities
• Group administration
Some regional funding is provided from NZ Winegrowers and provides for the administration and facilitation costs of
running the regional organisation. These funds are unable to be used for specific marketing promotions.
Members are invited to submit their details for the Wine Trail brochure and map pad. Each year 40,000 DL
brochures and 1,000 map pads (100,000 maps) are produced and distributed to hotels, motels, tourism outlets,
Visitor Information Centres in Hawke’s Bay and Poverty Bay. (See our website to download a copy of the map.)
Cost Per Winery:
$775.00 plus GST per annum
NB: If fees are not paid by the due date, winery information will not be included in these publications.
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• Inclusion on the Wine Trail Brochure & Map Pads
• 40,000 DL brochures distributed per annum currently
• 1,000 map pads distributed per annum (100,000 maps)
• Brochures displayed at Hawke's Bay Airport in multi-pockets
• Freely distributed to all wineries in the region
• Distribution to Hotels, Motels, Tourism Outlets, Visitor Information
Centres in Hawke’s Bay and Poverty Bay
• Ongoing regional presence & requests for use of the map in various print media publications and online.
• Less than 1 cent every time winery details & brand are listed per year on 120,000 maps and brochures
Hawke’s Bay Winegrowers uses events to further promote Hawke’s Bay and all members are able to participate.
This currently includes Hot Red Hawke’s Bay, both in NZ and export markets, the Charity Wine Auction and any
other events developed. All events are established on a user pays basis and the cost varies according to event.
NB: The HB Wine and Food Festival is independent of this organisation.
Associate Membership is aimed at individuals or companies who are not members of Hawkes Bay Winegrowers by
virtue of levys paid to NZWG, but who may want to be supportive of our organisation and kept advised of events our
organisation is involved with.
Associate Membership is available at the discretion of the Board at a cost of $75.00 plus GST per annum for
individuals or $200.00 plus GST for a corporate membership. Students can become members free of charge but will
not receive the WINE Hawke's Bay magazine as part of their membership.
Associate Members are invited to attend all seminars and field days, and receive copies of communications from the
Association but have no voting rights at Special or Annual General Meetings.
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Midlands Hawke's Bay Charity Wine Auction
The Midlands Hawke’s Bay Charity Wine Auction is the oldest of its type in
New Zealand and currently takes place during the Queen’s Birthday Weekend
in June each year. The stature of the auction continues to grow each year
with Hawke's Bay wineries offering a rare and select range of quality wines for
auction alongside the signature piece of artwork chosen each year.
In a longstanding relationship, the auction’s beneficiary is Cranford Hospice,
Hastings who plays an important role in the area in providing much needed palliative care services.
Winemakers are invited to submit lots for the auction that can range from smaller items to 56 litre quarter barriques to
225 litre barriques. The wine auction attracts prospective bidders from around the country and comprises a pre-
auction tasting event and a main auction dinner event.
Date: Queen’s Birthday Weekend, June 2012 (To be confirmed)
Participation fees: There is no charge for participation in this event and donations of wine lots are accepted from all
Hot Red Hawke’s Bay
Hot Red Hawke's Bay is an annual expo showcasing Hawke's Bay’s red wines and aimed
at New Zealand’s key trade, media and wine knowledgeable consumer market. The
event visits Auckland, Wellington, Hawke’s Bay and Christchurch and attracts in excess
of 600 attendees, providing valuable market exposure for participating wineries.
Trade and media are given complimentary entry to the event, whilst consumers are
charged an entry fee and receive a complimentary branded glass as part of the ticket
Dates 2012: To be advised
Participation fees (2011) $675 plus GST per city per winery
Shared tables are able to be negotiated.
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Grape Grower Events
Romeo Bragato Conference
The winegrowing industry’s major conference - the “Romeo Bragato Conference” is held annually at the end of
August. The conference is named after the Italian viticulturist Romeo Bragato, who identified New Zealand’s grape
growing areas, and their potential for fine wine production as early as 1905.
Fruitfed Supplies Silver Secateurs Grape Vine Pruning Competition
The Silver Secateurs competition is designed to encourage and recognise best practice in this very important
discipline for the wine growing industry. The competition is held annually in late July/early August with the Hawke’s
Bay winners going on to represent the district at the National Silver Secateurs event held at the Romeo Bragato
Markhams Young Viticulturist of the Year Competition
The purpose of the Young Viticulturist of the Year Competition is to find a national viticulture sector representative to
compete in the Young Horticulturist of the Year Competition.
Regional competitions are run by local viticulture and wine industry organisations to find representatives to compete
in a national competition. The winner of that competition will compete in the Grand Final for the Young Horticulturist
of the Year Competition.
Entrants must be 30 years of age or under as at 31 December of the year of the competition and working fulltime in
the viticulture/horticulture industry. They must also have worked in a practical, hands-on position for the last three
years in the sector in which they are entering the competition.
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International Hosting (Regional Wine Selection)
All members of Hawke’s Bay Winegrowers Association Incorporated will be invited to submit wines to the regional
selection process as levy payers to NZ Winegrowers. These wines form the base for presentation to International
media and trade.
This process has been developed to assist the organisation in selecting Hawke’s Bay wines of sufficient quality to
best represent the Hawke’s Bay Region in communicating what Hawke’s Bay has to offer to all visiting wine media
(organised by NZ Winegrowers, HB Tourism, HB Winegrowers etc) in a regional overview format.
Further opportunities exist at targeted trade and consumer domestic and international events. To best take
advantage of these situations, a structured and consistent format is required to select and review these wines.
New Zealand Winegrowers and international response to the process and regional presentations has been extremely
positive with other wine regions recommended to adopt a similar process.
Wines submitted must be at least 85% from Hawke’s Bay and comply with all other national regulations regarding
labelling and record keeping.
Any vintage is able to be selected as long as it is commercially available. It would be desirable to include older wines
A nominal charge of $5 per wine submitted is made to the winery to assist in costs associated with judging.
The Executive Officer will appoint a panel of four judges with judging usually taking place twice yearly, in March and
October. The judging panel will be made up from those who are currently active in assessing wines in competitions.
One judge will be appointed chair by the Executive Officer and will chair the judging panel. The Chair will have the
deciding vote if there is not unanimous agreement with regard to a wines selection.
Process and Scoring
Wines for submission will be called for by email. Two bottles of each wine (where under cork) will be delivered to the
tasting venue by a specified date with appropriate documentation. Late arrivals will not be included in the tasting.
The Executive Officer or appointed convenor is responsible for arranging wines into flights. Where appropriate and
expedient, different flights of similar wine-styles can be combined, as long as no wine is disadvantaged.
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Wines will be tasted blind by the panel of judges and scored out of 20 as per normal convention. Wines will not be
discussed until all wines in category have been assessed at which time the chair will lead a panel discussion to
resolve any issues arising. The wines will be rated highest to lowest based on combined and averaged scores.
Wines selected for regional tastings must score above Silver medal standard (i.e.: 17.5 points). If there are not
sufficient wines above that score to supply the required number of wines, then other categories may be increased to
If a particular category shows particularly well, the number of wines submitted may be increased at the Executive
Once a decision is reached, wines may be unmasked.
There will be no opportunity for dialogue between unsuccessful entrants and the judges.
Hawke’s Bay Winegrowers Inc. will request 6 bottles of each successful wine be donated to the organisation to form
the stock held for regional wine tastings and presentations to international media and trade. There is a charge per
successful wine selected to cover the costs of administration and hosting our international visitors.
Where appropriate, stock will be assessed by a judging panel every 6 months in March and October each year to
ensure ongoing suitability for purpose (quality), availability and allow inclusion of new release wines where
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Associate Membership Application
Fax back to 06 870 3468 or email to firstname.lastname@example.org
Please tick the categories below that you wish to join.
CATEGORY ANNUAL FEE
NOTE Associate Membership is only
required for those not NZ Winegrower
Associate - Student NIL
Associate – Individual $75.00 + GST
Associate - Corporate $200.00 + GST
Pl eas e com pl ete all contact inf or m ati on below.
I have read and understood the details regarding membership options as described in the accompanying
letter and wish to join the membership categories indicated above.
Contact Name: ________________________________________ Title: ________________________________
Postal Address: __________________________________________ Email: _______________________________
Signed: _____________________________________________ Date: __________________________
(by a duly authorised person)
On behalf of:________________________________________________ (insert name of company)
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