Annual Report Plan of Action

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Annual Report
Plan of Action
                         2005 Annual Report
Your Chamber at Work: 2005 Highlights
86th Annual Banquet                          “Lunch & Learn” Workshops                 Annual Statistics:
Nearly 400 people attended the 86th          Sponsored monthly luncheon                • 34 businesses invested in the
annual banquet, which celebrated the         workshops in which members share            community by becoming a new
successes of 2004 and previewed 2005.        industry knowledge with their               member of the Chamber.
Several awards were presented:               colleagues.                               • Welcomed 18 new businesses to the
Business of the Year: Blish-Mize Co.                                                     community in 2005.
Team of the Year: Downtown
                                             Chamber Golf Classic
                                             Sponsored the 7th annual Chamber          • Provided thousands of phone and
  merchants                                                                              walk-in referrals to member
                                             Golf Classic golf tournament, which
Quality of Life: Battery B, 2nd Battalion,                                               businesses.
                                             had 56 teams and raised $72,000 to
  130th Field Artillery, Kansas National                                               • Distributed 73 relocation packets,
                                             purchase 226 “Welcome” banners that
  Guard                                                                                  six “Starting a New Business”
                                             were placed throughout Atchison.
Tourism Award: Bob Adrian                                                                packets, 1,137 visitor information
Ambassador of the Year: Kaylene              “Town Haul” Auditions                       packets, 54 welcome bags for new
  Rindom, Bank Midwest                       Assisted The Learning Channel               residents, and 2,076 visitor bags for
Award of Excellence: City of Atchison        producers during their consideration of     attendees at conferences and
  and H N T B                                Atchison as a location for “Town Haul.”     reunions.
Great Year Awards: Lewis & Clark             Antique Tractor Show                      • Continued to maintain the
  Bicentennial Planning Committee            Coordinated the 6th annual antique          community website.
  and Sertoma Club.                          tractor show.                             • Issued $97,575 in Chamber gift
Legislative Coffees                                                                      certificates to be redeemed at local
                                             Business Appreciation Month                 businesses.
Sponsored monthly legislative coffees        Recognized local businesses celebrating
during the legislative session for           milestone anniversaries.
residents to discuss issues with state
legislators and Congressmen.                 Teachers Welcome Back
                                             Coordinated the annual Teachers           Board of Directors:
Troops Welcome Home                          Welcome Back reception, which was
Helped organize a welcome home                                                         Todd Caudle, Caudle Financial
                                             sponsored by Atchison Dental
reception for Battery B, 2nd Battalion,      Associates, PA. Door prizes were          Ryan Champion, Room to Breathe
130th Field Artillery, Kansas Army           donated by 50 businesses.                 Kelly DeMeritt, City of Atchison
National Guard.                                                                        Todd Gigstad, Exchange National Bank
                                             “Music & Melons”                             & Trust Co. (’05)
Farm-City Banquet                            Welcomed approximately 130
Recognized the agricultural industry                                                   Leslie Gwynn, Pumpernickel Cafe
                                             Benedictine College students to
with the annual Farm-City Banquet,           Atchison at an event with watermelons     Fr. Maurice Haefling, OSB, St. Benedict’s
which was attended by 350 people.            donated by Atchison Country Mart and         Abbey (‘06)
Mark Oppold, KAIR Radio, was master          coupons donated by several businesses.    Mike Hundley, Michael S. Hundley
of ceremonies and Blaine Oswald              Benedictine College provided                 Construction (‘06)
provided musical entertainment.              entertainment by musician John Rush.      Charo Kelley (’05)
Business “After Hours”                       Kansas Legislators Tour                   Donna McCloskey, Doodlebugs
Hosted monthly social mixers to give         Helped coordinate activities and a tour   Jonathan Mize, Blish-Mize Company
members the opportunity to network           for an overnight visit by 45 Kansas       Russell Norris, Maur Hill-Mount
and become familiar with products and        legislators.                                 Academy (‘06)
services of fellow members.                                                            Floyd Oswald, Atchison County
                                             New Executives Reception                  Steve Pickman, MGP Ingredients, Inc.
Business Seminars                            Recognized 38 professionals who were
Helped educate members and their             new to Atchison or recently-promoted.     Noel Rueb, Atchison USD #409
employees with two business seminars         The event was co-sponsored by Reece       Mike Stec, Rox’s Images
focusing on:                                 & Nichols Premier Realty and Colonial     Bernadette Urban, Maur Hill-Mount
• Business etiquette to gain a               Realty.                                      Academy (’05)
   competitive edge in the workplace,                                                  Mark Wilson, Unit Rail Anchor
   presented by nationally-recognized        “Congress of Cities”
   speaker and author Ann Marie              Represented Atchison at the National
   Sabath;                                   League of Cities conference in
• “Competing with the Big Box                Charlotte, N.C., with a booth             Glenda Purkis, President / CEO
   Retailers” presented by Dr. Kenneth       showcasing Atchison’s riverfront          Sandy Hamilton, Business Manager
   Stone, an academic researcher             development project.                      Jill Handke, Office Manager
   formerly teaching at Iowa State                                                     Stan Lawson, Marketing Director
   University.                                                                         Grace Mulcahy, Projects Coordinator
                                                                                       Angie Nguyen, Trolley Manager
Highlights:                                                   Members of the Ambassadors:
• Hosted 31 ribbon cuttings for          Mark Begley, AXA Advisors                 Mike Surritt, Surritt Service
  new or expanded businesses             Don Besette, J.F. Denney                  Sheryl Swendson, Atchison Housing
• Helped coordinate and host many        Tim Brungardt, Atchison Workforce Ctr.    Phyllis Walton, First Christian Church
  Chamber functions including            Colleen Cavanaugh, Massasoit Apts.        Chris Wildy, Tuck U Inn at Glick
  Business “After Hours,” Farm-City      Gloria Davis, Atchison Art Assn.            Mansion Bed & Breakfast
  Banquet, the Teacher Welcome           Cindy Drimmel, Wal-Mart                   Kay Willis, Sonic Drive-in
  Back reception, and the annual         Anne Eggers, Atchison Public Library
  Holiday Festival downtown.             Gail Fox, T he Dream Team
• Presented the “Ambassador of the       Rita Hartman, Atchison Steel Casting
  Year” award to Kaylene Rindom,         Ginger Hunninghake, Exchange Bank
  Bank Midwest.                          Pauline Lee, Atchison County
• Presented “Ambassador of the           Ellen Reno, Bank of Atchison
  Quarter” awards to Ginger              Kaylene Rindom, Bank Midwest
  Hunninghake, Exchange National         Roxann Scheid, Medicalodge
  Bank, and Beckie Seager, U M B         Jeff Schmucker, Atchison Daily Globe
  Bank.                                  JoAnn Shell, Bank of Atchison
                                         Beckie Seager, UMB Bank

Economic Development Council
Highlights:                              • Worked with potential new
• Successfully connected high              businesses.
  speed Internet at Shannon              • Assisted existing businesses to
  Industrial Park.                         meet their needs.
• Worked to prepare the tax rebate
  program for renewal by local
  governing bodies.
• Provided assistance for two major      Council Members:
  industry expansions: a $4.2            Don Ball, Bank of Atchison
  million project to build a             Jeff Caudle, City Commission
  corporate headquarters and             Kelly DeMeritt, City of Atchison
  technology center for MGP              Derek Franklin, T he Hardware Store
  Ingredients, Inc.; and a $4.5          Don Hoy, Benedictine College
  million project that will add          Jim Lampe, Atchison County
  10,000 square feet of space and        Larry Mears, Larry Mears, Chtrd.
  15-20 new jobs at Northwest            Dr. Allen Reavis, Atchison Dental
  Pipe Co.                                  Associates
• Continued to work with Atchison
                                         Kaylene Rindom, Bank Midwest
  Casting on plans to expand.
                                         Mark Wilson, Unit Rail Anchor
• Formed a committee, chaired by
  Don Ball and Derek Franklin, to        Mark Windsor, Exchange National Bank
  develop a plan for building a          Kent Wohlgemuth, UMB Bank
  sports complex.

Leadership Development Council
Highlights:                              Council Members:
• Staff attended facilitation training   John Bunch, Benedictine College
  on new leadership skills.              Shannon Hutchins, Becker Dyer-Stanton
• Received a $200,000 endowment          Steve Johnson, Benedictine College
  grant from the Kansas Health           Michael Kelley, Juvenile Corr. Facility
  Foundation for the development         Steve Luster, Bunge Milling
  of youth leadership programs.          Janet Smith, Atchison USD #409
• A new class with seven members         Mike Stec, Rox’s Images
  began classes in September 2005        Anne Werring, Guidance Center
  and will graduate in March 2006.       Derek Wohlgemuth, Exchange Bank
Workforce Development Council
Highlights:                           Council Members:
• Presented quarterly Employers’      Tom Bartlett, MGP Ingredients, Inc.
  Roundtables that provided           Jennifer Brockoff, Atchison Hospital
  information workplace issues        Amy Buckingham, Blish-Mize Company
  such as drug testing and OSHA       Linda Henry, Benedictine College (‘05)
  requirements.                       Kathy King, Highland Comm. College
• Organized and hosted a career       Rod Meyer, Atchison Workforce Center
  fair, which also featured           Mike Rogg, NE Kansas Tech. College
  presentations by motivational       Roxann Scheid, Medicalodge
  speaker Jeff Yalden.                Marc Schmucker, Atchison Steel Casting
• Worked on developing an
  updated wage and benefit survey
  for local employers.
• Held focus group meetings to
  gather input from employers.

Beautification Council
Highlights:                           Council Members:
• Organized city-wide cleanup days    Kristen Billings, Custom Craftmasters
  in the spring and fall involving    Rita Hartman, Atchison Steel Casting
  hundreds of volunteers who          Michele Malone, Atchison Hospital
  removed over 30 tons of trash       Paul Ogle, USD #409 (‘05)
  from streets and helped             Noel Rueb, Atchison USD #409
  homeowners dispose of bulky         Jamie Servaes, Servaes Dirt Constr.
  items.                              John Shaver, City of Atchison
• Solicited 13 businesses to adopt    Vicki Tate, Tate Plumbing
  one of the downtown planters to     Cathy Thompson, T he RiverHouse
  maintain throughout the summer.        Restaurant
• Developed a program for local       Bernadette Urban, Maur Hill-Mount
  businesses and individuals to          Academy
  pledge their commitment toward      Corbin Witt, Atchison USD #409
  making beautification an every
  day act in their lives.

Retail Committee
Highlights:                           Active Members:
• Continued “Destination Atchison,”   Mary Ball, Ball Brothers Drugs
  a quarterly newsletter to market    Ryan Champion & Erin Riley,
  Atchison’s destination retail          Room to Breathe
  businesses.                         Derek Franklin, T he Hardware Store
• Sponsored the annual Trick-or-      Leslie Gwynn, Pumpernickel Cafe
  Treat Down the Street with          Brett Huskamp, WillowBrook
  pumpkins donated by AXA             Donna McCloskey, Doodlebugs
  Advisors, and a bicycle donated     Rick Teaford, Atchison Radio Shack
  by Wal-Mart.                        Albert Valdez, SnowBall
• Helped present the 2nd annual       Andrew Wheeler, T he RiverHouse
  Holiday Festival to entice             Restaurant
  shoppers downtown during the        Susan Wilburn, Marigold Bakery
  holiday season, which included
  special hours for Santa Claus “on
  the Mall.”
Tourism Council
Highlights:                            • Successfully applied for
• 27 volunteers assisted staff in        marketing grants to produce a
  servicing nearly 23,000 walk-in        “girlfriends’ getaway” brochure
  visitors, answering questions and      and a direct mail flyer promoting
  handing out information about          the Amelia Earhart Festival to
  Atchison, its businesses,              tour groups.
  attractions and events.              • Expanded the “Haunted Atchison”
• Prepared approximately 2,076           season by developing and
  visitor bags for conferences,          offering new activities that
  reunions and meetings.                 included private home visits,
• Responded to approximately             tombstone rubbings at Mount
  1,137 requests for visitor             Vernon Cemetery and a “History
  information and distributed            & Mystery” walking tour.
  18,855 Atchison brochures to         • Successfully applied for a Kansas
  visitor information centers.           Humanities Council grant to
• 7,261 passengers rode the trolley      conduct research and oral history
  in 2005, compared to 6,667 in          interviews to develop an African-
  2004. The trolley was used by 44       American history trolley tour.
  private charters, compared to 36     • Hosted Wolfgang & Hella Ehle,
  charters in 2004.                      managers of Kansas Travel &
• 3,961 tickets were sold for the        Tourism’s European fulfillment
  “Haunted Atchison” tours in            operations in Germany.
  September and October                • Organized the 4th annual “Homes
  (compared to 3,503 in 2004).           for the Holidays” homes tour,
• Assisted 88 motorcoach tour            which had tickets sales of 1,185
  groups (compared to 61 in 2004)        and attracted many visitors to
  bringing approximately 2,193           Atchison to shop, dine and spend
  visitors to Atchison. Worked with      the night, and attracted five
  downtown businesses to provide         motorcoach tour groups.
  discounts for shoppers.
• Assisted over a dozen travel
  writers, resulting in numerous       Council Members:
  feature articles about Atchison.     Jeff Caudle, City Commission
• Hosted over a dozen travel           Vern Dahlman, Cedar Ridge Catering
  writers, including the editors of    Travis Grossman, T heatre Atchison
  AAA Kansas Journeys and AAA          Ginger Hunninghake, Exchange
  Home & Away magazines.                  N ational Bank (‘05)
• Created a 30-second television       Diane Kerekanich
  commercial to air on Kansas City     Donna McCloskey, Doodlebugs
  television stations in the spring.   Carolyn Mohler, Amelia Earhart
• Assisted with numerous major            Birthplace Museum
  events including the Amelia          Steve Pickman, MGP Ingredients, Inc.
  Earhart Festival.                    Jacque Pregont, Amelia Earhart Festival
• Promoted Atchison at trade           Karen Seaberg, Travel Center
  shows including the annual PAIR      Janet Settich, St. Martin’s B&B
  Day at Fort Leavenworth, the         Beatrice Shisler, St. Benedict’s Abbey
  Kansas Sampler Festival in           Chris Taylor, Atchison County Historical
  McPherson and the Kansas State          Society
  Fair.                                Mary VanHorn, T he Works

               Atchison Area Chamber of Commerce
                     P.O. Box 126 / 200 S. 10th
                         Atchison KS 66002
                  (913) 367-2427 / 1-800-234-1854
                            2006 Plan of Action
Your Chamber of Commerce at Work
Mission: To focus on the quality of life, attraction, growth, and retention of jobs and businesses in Atchison
Services                                                              Ambassadors
• Legislative advocacy on behalf of the community.                    • Welcome new and expanded businesses with ribbon-cutting or
• Sponsor frequent “Lunch & Learn” workshops to educate                 groundbreaking ceremonies.
  businesses and their employees.                                     • Assist with the recruitment of new chamber members.
• Provide thousands of business referrals annually.                   • Serve as a welcoming committee for special events as needed.
• Issue approximately $100,000 annually in gift certificates to be    • Host the annual teacher and administrator welcome reception.
  redeemed at over 60 member businesses.                              • Promote the Chamber and provide assistance with its activities.
                                                                      • Assist with delivering membership plaques and directories.
Annual Events
• Sponsor the annual Farm-City Banquet to recognize the
  importance of agriculture to our community.
• Sponsor the annual Antique Tractor Show.
• Host the annual Chamber Golf Classic to raise funding that
  supports Chamber programs.

Economic Development Council
Mission: To strengthen the economic base of Atchison County by assisting existing business to expand,
attracting new business and residents, and working to improve the infrastructure system of Atchison County.

Business Retention and Expansion                                      Resident Retention and Attraction
Goal: Create a development strategy to assist                         Goal: Increase the number of new residents to
existing business and attract new business.                           Atchison.
Strategies:                                                           Strategies:
• Implement a Business Retention and Expansion (BRE) program.         • Sponsor annual New Professionals Reception to introduce new
• Sponsor annual business appreciation event to recognize long-         management personnel to the community.
  time Atchison County businesses.                                    • Work with the City of Atchison in implementing housing
• Make personal visits to each local industry headquarters within       strategies that will attract and retain residents.
  the next three years.                                               • Develop a “greeting” committee in promoting Atchison as a great
• Participate in the Enterprise Facilitation program.                   place to live.
• Partner with the Northeast Kansas Coalition for Regional
  Economic Development (NEKCRED); Kansas City Area                    Transportation
  Development Council (KCADC) and other state and national
  organizations.                                                      Goal: Work to improve the transportation system in
• Develop a business recruitment plan.                                Atchison County.
• Create a work plan to develop shovel-ready lots in the industrial   Strategies:
                                                                      • Continue to monitor the progress of the Amelia Earhart Bridge
• Arrange financing for an additional 76 acres currently under          replacement plan and maintain contact with those entities
  option.                                                               involved (HNTB advisory committee, KDOT, MoDOT).
• Continue with plans to construct a speculative building.            • Continue support of the Airport Layout Plan and potential grant
• Research an alternative access route to Highway 59 from               funding.
  Shannon Industrial Park.

                                                                      Sports Complex
                                                                      Goal: Build a multi-faceted sports complex in
                                                                      Atchison County.
                                                                      • Create a task force to plan and build the facility.
Workforce Development Council
Mission: To grow and create a workforce responsive to the demands of Atchison County employers.
Goal: Enhance employer management’s knowledge                        Goal: Assist local employers by recognizing, then
and performance by identifying, then connecting to,                  addressing, their workforce needs.
existing resources.                                                  Strategies:
Strategies:                                                          • Organize and sponsor annual career fair to introduce area high
• Sponsor quarterly employers’ roundtables on current topics that      school students to the career opportunities available in the
  address employer needs.                                              Atchison County workforce.
• Respond to the Caplan & Associates workforce development           • Facilitate employability life skills training through a Power Point
  study by addressing Council appropriate recommendations.             presentation, encouraging participant interaction, to junior and
                                                                       senior classes at all area high schools.
                                                                     • Employ motivational presenter to enlighten student career vision.
                                                                     • Maintain focus group discussions in the areas of health care,
                                                                       retail, hospitality, manufacturing and other areas if identified, to
                                                                       gather data relevant to local employment trends; identify
                                                                       resources to meet those needs.
                                                                     • Initiate activities to establish a job fair to introduce the general
                                                                       populace to employment opportunities in the Atchison area.

Leadership Development Council
Mission: To foster quality leadership in business, government, education and service organizations in and
around Atchison County.
Goal: Facilitate the Leadership Atchison County                      electoral process and responsibilities of elected
(LAC) program.                                                       officials.
Strategy:                                                            Strategies:
• Present an annual six-week session on skills-based training and    • Host an annual community leadership workshop to provide
  community awareness to develop new community leaders.                information to those who may be interested in running for an
                                                                       elected office, those helping with a campaign, and those
Goal: Provide area youth with leadership                               interested in the political process.
opportunities in Atchison County.                                    • Encourage a local group to host an official candidate forum
Strategy:                                                              during election years.
• Work with local businesses and schools to develop a city youth
  council and serve as a liaison between the city commission and
                                                                     Goal: Incorporate alumni into LAC.
  area youth.                                                        Strategies:
                                                                     • Hold at least one alumni event per year.
Goal: Facilitate the development of an Atchison                      • Engage alumni in further developing facilitation skills through
Community Foundation.                                                  having alumni facilitate LAC each year.
Strategy:                                                            • Construct a master facilitator certificate to award alumni once
• Research information on community foundation development.            they have facilitated.

Goal: Create community awareness of the local

Beautification Council
Mission: To assist and encourage the citizens of Atchison County to work to improve the appearance of the
Atchison area.
Goal: Organize two major clean-up projects during                    Goal: Educate residents in keeping the community
the year.                                                            clean and involve citizens in taking pride in their
Strategy:                                                            community.
• Organize two annual city-wide clean-up days and set permanent      Strategies:
  annual dates.The first will be near Earth Day in April, and the    • Organize an anti-littering campaign in local schools.
  second will be the weekend after Labor Day in September.           • Construct a beautification pledge and develop a local media
                                                                       campaign to encourage businesses and individuals to take the
Goal: Work with community groups and
organizations to enhance or replace Atchison’s
entrance signs.
• Replace at least one entrance sign per year with assistance from
  the masonry class at Northeast Kansas Technical College.
Tourism Development Council
Mission: To develop and promote tourism in Atchison County by attracting out-of-town visitors and creating
maximum economic impact.
Primary Goal: To increase visitor traffic to Atchison and bolster sales and bed tax revenues for the benefit
of the city’s and county’s economic base and the quality of life for our citizens.

Product Development                                                      tour, which generate income.
                                                                       • Initiate cooperative marketing opportunities with local
Strategic Goal 1: Develop new tourism products and                       businesses and attractions.
enhance existing ones, including special events that
focus on Atchison’s authentic heritage and afford                      Marketing
the opportunity to experience hometown America at
its best and most gratifying.                                          Target Market: Day visitors (current); overnight
Tactics:                                                               visitors (long-range)
• Identify and help implement cooperative initiatives with
  attractions and businesses for theme or seasonal packages, such      Strategic Goal 1: Implement cost-effective marketing
  as a “girlfriends' getaway” package.                                 to promote the whole of Atchison as a desirable
• Expand related activities offered during the “Haunted Atchison”      tourist destination with a unique and authentic
  season in cooperation with other organizations, local museums,       cultural heritage.
  homeowners and retail businesses. Apply this same tactic to the
  annual holiday homes tour to strengthen tour offerings and value
  to patrons.                                                          • Increase targeted visitor awareness and build daytrip traffic and
• Support and/ or assist local and outside groups sponsoring             overnight stays through development and strategic dissemination
  activities that attract out-of-town visitors, including the Amelia     of marketing materials, i.e., promotional literature, advertising
  Earhart Festival and Oktoberfest planning committees.                  and broadcast media.
• Partner with Benedictine College to develop programs that foster     • Maintain and enhance tourism information on the website.
  community-wide immersion by students, family members, alumni         • Develop an annual calendar that identifies cooperative marketing
  and business associates.                                               opportunities for Chamber members.
• Identify and cultivate entrepreneurial opportunities for tourism     • Develop and maintain databases of previous and potential
  development and expansion by businesses, attractions and other         visitors for use in direct mail and e-mail marketing.
  non-profit entities.                                                 • Staff a tourism display at select annual travel shows.
• Develop packages that require overnight stays and maximum            • Assist with presentations at local, state and national conferences.
                                                                       Strategic Goal 2: Increase awareness of Atchison
Strategic Goal 2: Provide hospitality services that                    through positive and cost-effective publicity.
maximize the success of tourism activities to                          Tactics:
increase the potential for repeat visitors.                            • Provide assistance to print, broadcast and electronic media.
Strategies:                                                            • Develop and disseminate materials to encourage positive media
• Provide information at the visitors center to maximize local           coverage about events, attractions and tourism-related
  expenditures.                                                          developments in Atchison.
• Assist senior groups and other organized group tours.                • Host travel writers and assist with their development of story
• Recruit and train volunteers to assist with visitor services.          content.
• Enhance visitors’ positive impression of Atchison by developing a    • Continue to enhance image resources.
  formalized guest hospitality training program for hospitality        • Represent Atchison in regional and statewide cooperative
  industry employees and others who have frequent contact with           marketing opportunities.
                                                                       Strategic Goal 3: Improve communications with city
• Strengthen relationship/cooperative ventures with Benedictine
  College and the Atchison Heritage Conference Center to foster        and county governments and the public.
  and promote a mutually beneficial environment of attractions,        Tactics:
  support, hospitality and service to guests and residents alike.      • Make quarterly presentations to city commissioners regarding
                                                                         economic impact of tourism.
Strategic Goal 3: Increase awareness of Atchison’s                     • Implement a tourism awareness campaign within the community.
unique heritage through trolley tours.
Strategies:                                                            Strategic Goal 4: Continue to gather data that
• Continue history tour from April through October                     substantiates economic impact of tourism and helps
• Continue to enhance existing theme tours including the Irish, fall   in strategic marketing decision-making.
  foliage, and Christmas lights programs.                              Tactics:
• Develop new heritage tours, which might focus on areas of            • Gather visitor information during phone requests and with guest
  African-American history, Germany history, religious structures        books at visitors center and museums.
  and women’s history.                                                 • Track number and origin of group tours.
Strategic Goal 4: Supplement tourism budget through                    • Track types of conferences that meet and how many overnight in
fundraising activities.
                                                                       • Track media coverage about Atchison.
• Seek program funding through grants and foundations.
• Sponsor events or activities, such as the annual holiday homes

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