MEDI A K I T 2 011 800.535.5670 vwm-online.com A Multi Media Company Across brands, across platforms to serve your business in many ways. Vineyard & Winery Management is a company with a broad-ranging portfolio serving the North American wine industry for over 30 years. Because of our portfolio, our company is able to reach segments of the industry that our competitors simply can’t touch. Family run and independent, we are dedicated to deliver you the quality, service, and value you deserve in order to make your business thrive. Vineyard & Winery Management magazine • the industry’s leading independent wine trade publication • independence equals greater exposure and penetration for advertisers Robert Merletti • bi-monthly for more in-depth articles President/Publisher • circulation nearly 6,900 on average Vineyard & Winery Management • audited for accuracy in USPS “Statement of Ownership Management and Circulation” published in every Nov/Dec issue • subscribers are business owners, presidents, CEOs, decision makers • exclusive feature in bonus distribution at V&WM events WINEDEX® • “The Wine Industry Index” North America’s preferred annual buyer’s guide • from grape to glass, where the wine industry “shops off the page” • listings of contact information of wineries, suppliers, growers, media, regulatory agencies, educational institutions, and more Professional Development Conferences & Trade Shows Trade show booth sales, sponsorship sales, program advertising sales for • Wineries Unlimited - largest in the East, second largest in the nation • Midwest Grape & Wine Conference, third largest in the nation • Tasting Room Profitability • Wine Club Summit Prestigious Wine Competitions • Grand Harvest Awards - only one in the nation based on terroir • West Coast Wine Competition - open to wines produced in the West • International Eastern Wine Competition WINEDEX ® Wine Industry Index MEDI A K I T 2 011 800.535.5670 vwm-online.com Vineyard & Winery Management magazine— the industry’s leading award-winning INDEPENDENT wine trade publication. This magazine is designed specifically with today’s serious wine industry professional in mind. Our subscribers turn to V&WM for timely articles and information that keeps them primed for profit. We stand behind our editorial pursuit to be the bottom-line resource for the entire North American wine industry. Coverage • wine and grapegrowing industries • viticulture, enology • sales and marketing • finance • news Writers • team of top-notch journalists • wine industry professionals • authored with high degree of technical expertise Readers • wine industry decision-makers • make or influence purchasing decisions • (Pres/CEO/Owner) comprise 64% of our primary audience according to circulation data from our Sep/Oct 2009 issue Testimonials “Multi-generation families dominate American’s wine business and the Merletti family is a great example of that. Their independent operation of Vineyard & Winery Management is a great example of the entrepreneurial spirit and family commitment that offers hope for the future of our business in a global economy.” —Karen Ross, Former President, California Association of Winegrape Growers “Vineyard & Winery Management is a tremendous resource for grapegrowers, winery owners, winemakers, marketers and others, and as a result has grown from a little Eastern magazine into a national communications service. The print magazine, web version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package.” —Jim Trezise, President, New York Wine & Grape Foundation “Vineyard & Winery Management is a valuable tool for keeping up with the new trends in wine marketing, finance, production technology and vineyards. Articles are succinct and informative, and help me to do my job better.”—Michaela Rodeno, CEO, St. Supery Vineyards & Winery “In my opinion Vineyard & Winery Management magazine addresses the topics and interests that I have in the wine and grape industry.” —Michael Loykasek, Winemaker, de la Montanya Winery MEDI A K I T 2 011 800.535.5670 vwm-online.com Vineyard & Winery Management Magazine Wins Award of Excellence August 17, 2010 – Vineyard & Winery Management magazine has been named one of the nation’s Top 10 magazines with under 80,000 circulation, and has won a Gold award in the 2010 Awards of Excellence competition organized by the American Society of Business Publication Editors (ASBPE). The magazine earned a regional “Gold” award for the top article in the Organizational Profile category for its November-December 2009 cover story: “Judd’s Hill Sings Its Own Tune.” The article was written by Editor-in-Chief Tina Caputo and designed by Chris Sittner, the magazine’s design & production manager. Jason Tinacci of Jason Tinacci Photography was the story’s photographer. Visit our web site to read the article at vwm-online.com or paste this link into a web browser http://www.vwm-online.com/magazine/exclusive.asp. ASBPE is the professional association for editors and writers employed in the business, trade and specialty press. The annual competition recognizes the year’s best editorial, design and online achievements. Judges with professional experience in business publications evaluate each entry based on quality of writing, reporting and editing; subject development; presentation; and value to readers. “We’re very excited to receive this recognition from ASBPE,” commented Editor-in-Chief Tina Caputo. “It’s gratifying to know that our efforts in producing a top-notch magazine for the wine and grapegrowing industries are paying off.” MEDI A K I T 2 011 800.535.5670 vwm-online.com 12 Points Advertisers Need to Know About Magazines 1. Magazine readership remains steady in an increasingly crowded and noisy media landscape. Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook 2. 92% of U.S. adults read magazines. Experian Simmons, 2009 3. Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media. Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of MPA 2009 Magazine Handbook 4. Consumers spend more than $86 million each week on single-copy magazines. Nielsen 2006 5. Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions. 2008: 325 million paid subscriptions. Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook 6. Magazine subscriptions increased in the first half of 2009. Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax 7. Magazines love the Internet. Almost a quarter of all new subscriptions come from the Internet. Source: MPA Internet Subscription Surveys 2009 edition 8. Magazines build buzz. They excel in reaching people who shape attitudes and behavior. Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook 9. Circulation generates more than 40% of all magazine revenue. Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook 10. The number of consumer magazine websites grew 78% between 2005 and 2009. Source: Mediafinder.com, 2009, Page 9 of MPA 2009 Magazine Handbook 11. Magazines excel at long-form journalism, superb photography, eye-catching design. 12. Magazines drive web search more than any other medium. More than double Internet advertising and social media. Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009 Magazine Handbook MEDI A K I T 2 011 800.535.5670 vwm-online.com Knowledgeable Sales Staff to Serve You “Price is what you pay. Value is what you get. —Warren Buffett Vineyard & Winery Management is proud to call itself a multi-media corporation delivering its customers more value for every dollar spent. That’s why we’ve commited give you and your company the personal attention it deserves and develop an advertising and marketing strategy that works best for you. We’re not just talking about print advertising! We’ve merged all of our business components into a one-stop-solution to better address your business needs. Our portfolio includes all of these options to increase your exposure and boost sales: • Print advertising in Vineyard & Winery Management magazine • Print advertising in WINEDEX®, the annually published industry buyer’s guide • Print advertising in event brochures for Wineries Unlimited, Midwest Grape & Wine Conference, Tasting Room Profitability • Print advertising in wine competition brochures for Grand Harvest Awards, West Coast Wine Competition, Int’l Eastern Wine Competition • Trade Show Booth Sales at Wineries Unlimited, the largest wine industry trade show in the east and second largest outside California • Trade Show Booth Sales at the Midwest Grape & Wine Conference • Trade Show Booth Sales at Tasting Room Profitability & Wine Club Summit Conferences • Online Advertising on vwm-online.com • Online Advertising on wineriesunlimited.com • Sponsorship options at all V&WM events Exclusive Distribution Bonus Since V&WM owns and operates its own wine competitions, conferences, and trade show, this provides an exclusive distribution channel for our magazine, index and ultimately…your message. Mary Jansen handles West Coast accounts. While new to the V&WM team, she has spent more than a decade in media, marketing and advertising. She was Advertising Manager on Savor Wine Country Magazine, published by The Press Democrat, a New York Times Company in Sonoma County. She was also the Publisher of Where San Francisco and published seasonal wine country guides and events. Additionally, she spent three years selling business to business digital advertising and sponsorship programs within the technology sector at IDG - the leader in technology business- to-business media. Mary has a proven track record on the national level with her finger on the pulse of today’s marketplace. Her high energy and enthusiasm will work to your benefit. Mary Jansen, West Coast Accounts, 800.535.5670 x109, firstname.lastname@example.org Bob Mignarri handles our East Coast market. Based in Rhode Island, Bob has been with Vineyard & Winery Management for nearly 17 years. He began his career in 1982 at Reed Expositions, one of the largest trade show management firms in the country where he was an exhibits manager. In 1986 he joined CMC Corporation, a privately held show management company, as a Group Show Director with bottom line responsibilities for many of CMC’s most successful shows. While at CMC he launched new trade shows as well as growing record sales and attendance for more established events. Bob has owned the Southern New England Bridal Expo in Providence, RI for 17 years as well as Quality Event Management since January 1994. Provides trade show and conference management services as well as marketing and sales. Bob will work on your behalf to cultivate a relationship and sales plan that works best for your business needs.Bob Mignarri, East Coast Accounts, 401.885.8788 x11, email@example.com MEDI A K I T 2 011 800.535.5670 vwm-online.com Subscriber Profile Who reads Vineyard & Winery Management magazine? This trusted independent publication has a subscriber base of nearly 6,900 dedicated readers. Our primary readers are comprised of wine business owners, presidents, and company CEOs. In fact, we’ve shown a 4.3% subscriber gain over last year. In recessionary times, this proves that more readers are turning to Vineyard & Winery Management magazine for the information they need in today’s competitive wine market. The following data is from the 2009 USPS “Statement of Ownership Management and Circulation” which is filed October 1, 2009 and published in in the Nov/Dec issue: 2009 2008 Total paid/request circulation: Avg 5,616 Avg 5,385 Total bonus distribution (incl trade show copies): Avg 1,258 Avg 1,256 Total distribution: Avg 6,874 Avg 6,641 Percent Paid/Requested: 82% 81% As of Sep/Oct 2009, % Growers and/or Winemakers 72% 72% Circulation Breakdown by Region and Percent: West North Central 3.7% MN, IA, MO, ND, SD, NE, KS Mountain 2.4% MT, ID, WY, CO, NM, AZ, UT, NV East North Central 6.1% New England 3.7% OH, IN, IL, MI, WI ME, NH, VT, MA, RI, CT Middle Atlantic 16.8% NY, NJ, PA Pacific 49% AK, WA, OR, CA, HI South Atlantic 10.2% DE, MD, DC, VA, WV, NC, SC, GA, FL West South Central 2.2% East South Central 1.6% AR, LA, OK, TX KY, TN, AL, MS Canada 3.4% • Mexico .1% • Other/International .8% MEDI A K I T 2 011 800.535.5670 vwm-online.com Editorial Content & Columnists Editorial Leadership Tina Caputo leads a seasoned team of writers who deliver a quality result. Tina has her finger on the pulse of what’s happening in the wine industry. Her contacts have her at the editor’s desk and out covering a variety of industry events—all this to keep our readers well informed. Our contributing columnists are specialists in their areas and deliver the insights you rely on each issue to make your business thrive. Caputo brings more than 16 years of wine- industry experience to V&WM. Before joining the magazine in 2008, she spent five years as the managing editor at Wines & Vines magazine. She began her career at the Wine Institute, and went on to work in public relations/communications for international wine importer Maisons Marques & Domaines USA. Throughout her career she has written about wine for publications including the San Francisco Chronicle, Harpers Wine & Spirit and Meininger’s Wine Business International. Tina Caputo Editor-in-chief Vineyard & Winery Management magazine Ted Rieger—Senior Feature Editor Rieger has been a Elizabeth Slater—Marketing Columnist contributing editor for Slater is internationally V&WM since 1990. A recognized as a seminar/ graduate of California workshop leader, a State University with speaker and a trainer. degrees in environmental Through her company, In resources and journalism, he has worked Short Direct Marketing, as a freelance writer since 1984, covering Elizabeth consults with wineries and the wine industry, agriculture, energy, related associations to create and construction, recreation and natural implement marketing and PR programs. resources. Jeff Sully—CPA, CMA, Financial Wilfred Wong—Retail Columnist A Columnist With more veteran of the wine than 37 years of wine- industry for more than 35 industry experience, years, Wong is the cellar Sully is a partner in master for Beverages the accounting firm of & More, a retail chain Dillwood, Burkel & Sully, of nearly 100 stores in based in Santa Rosa, CA, which specializes California and Arizona. in the needs of wineries and vineyard owners. He is also the proprietor of 428, a small winery in Walla Walla, Washington. Paul Wagner—Public Relations Columnist Wagner is the owner/president of Tom Payette— Balzac Communications Winemaking Columnist & Marketing, based in Payette is a consultant Napa, CA, as well as an who specializes in winery international wine lecturer start-ups, expansions and and an instructor for Napa Valley College’s wine production. He has Viticulture and Enology Department. more than 25 years of experience in still and sparkling wine production in Virginia, plus three years of experience producing ultra-premium wines in the Napa Valley. MEDI A K I T 2 011 800.535.5670 vwm-online.com 2011 Editorial Calendar January/February July/August Barrel Issue Suppliers Issue Close Date: 11/15, Material Due: 12/1 Close Date: 5/15, Material Due: 6/1 Additional topics: Additional topics: • Barrels • Custom Crush Services • Frost Protection • Winery Equipment • Nurseries • Olive Oil • Midwest Wine & Grape Conference Preview Bonus distribution: • ASEV Eastern Section Annual Meeting Bonus distribution: • Wine Industry Technology Symposium • Unified Symposium • WAWGG Annual Meeting/Trade Show *Please note: Advertisers who submit insertion • Midwest Wine & Grape Conference orders by May 10 are eligible (free of charge) for inclusion in this issue’s Suppliers Guide. Those who sign up after May 10 will be included in the 2012 guide. March/April September/October Vineyard Issue Close Date: 1/15, Material Due: 2/1 Technology Issue Close Date: 7/15, Material Due: 8/1 Additional topics: • Deer Control Additional topics: • Vineyard Equipment • Vineyard Technology • Tasting Rooms • Winery Technology • Organic Pest Control • Barrels • Wineries Unlimited Preview Bonus distribution: Bonus distribution: • Wine Industry Financial Symposium • Wineries Unlimited • Napa Valley Grape & Wine Expo • Tasting Room Profitability Conference/Trade Show • Wine Club Summit Conference/Trade Show May/June November-December Packaging & Closures Issue Green Issue Close Date: 3/15, Material Due: 4/1 Close Date: 9/15, Material Due: 10/1 Additional topics: Additional topics: • Labels • Solar Energy • Closures • Eco-Friendly Sanitation • Caves • Winery Supplies • Winery Architecture/Construction Bonus distribution: Bonus distribution: • Green Wine Summit • ASEV Annual Meeting • Sustainable Ag Expo • Vineyard Economics Conference • Sonoma County Grape Growers Trade Show In every issue: Winemaking • Viticulture • Marketing • Public Relations • Retail • Management Note: This calendar is subject to change. MEDI A K I T 2 011 800.535.5670 vwm-online.com 2011 Magazine Ad Rates & Sizes These rates effective September 1, 2010. FOUR COLOR 1X 3X 6X 12X Full Page with bleed Full page $3,133 $2,997 $2,860 $2,520 Size for bleed: 8 1/2" x 11 1/4” 2/3 page $2,679 $2,565 $2,452 $2,157 Set trim to 8 1/4” x 11” 1/2 page island $2,588 $2,452 $2,361 $2,088 1/2 page horizontal/vertical $2,543 $2,407 $2,316 $2,043 1/3 page $2,088 $2,020 $1,952 $1,725 1/4 page $2,020 $1,910 $1,884 $1,612 Colors will be derived from 4-color process as closely matched to customer specifications as possible. PMS colors will be charged extra. Inquire. BLACK & WHITE Full Page no bleed Vertical 2/3 Horizontal 1/2 Full page $1,952 $1,793 $1,680 $1,497 7” x 10” 4 1/2" x 9 3/4" 7" x 5" 2/3 page $1,497 $1,384 $1,271 $1,112 1/2 page island $1,384 $1,271 $1,180 $1,044 1/2 page horizontal/vertical $1,271 $1,225 $1,135 $999 1/3 page $908 $840 $772 $680 1/4 page $840 $772 $702 $636 MAGAZINE PREMIUM PLACEMENT Premium Rate: Add $500 per placement to the 4-C or BW full page rate above. Vertical 1/2 Horizontal 1/3 Island 1/2 3 1/2" x 9 3/4" 4 1/2" x 7 1/2" 7" x 3 1/3" Premium Options: Inside front cover Inside back cover Back cover Page 3 (across from inside front cover) Page 5 (across from TOC 1) Page 7 (across from TOC 2) Page 9 (across from Editor’s Page) All rates net. Square 1/3 Vertical 1/3 1/4 Page 4 1/2" x 5" 2 1/8" x 9 3/4" 3 1/2" x 5" PUBLICATION DATES Regular Issue: Jan 1, Mar 1, May 1, Jul 1, Sept 1, Nov 1 DEADLINES Space: 45 days prior. Camera-ready artwork: 30 days prior to publication date above. ADDITIONAL CHARGES Specific PMS Color: TBD; Guaranteed Placement: Two-page center spread add $250, all others add $150; Covers (IBC, IFC, XTOC): add $250. Back cover: add $500. Bleeds: add 10% of total. LATE FEE Artwork submitted after published deadline may be subject to a late placement fee. If ad requires resizing or conversion a fee may apply. MEDI A K I T 2 011 800.535.5670 vwm-online.com 2011 WINEDEX® This is the “go-to” reference and buyer’s guide for wineries and suppliers throughout North America. Buyers use this index repeatedly when looking up products, services, and personal contacts for the information they need to make their business thrive. From the grape to the glass, you’ll find it all in WINEDEX®—the Wine Industry Index. Your ad will be seen every time someone browses through this book. • Suppliers products and services by section (vineyard vs. winery supply/services) then by • category plus an alphabetical listing • Wineries (location, hours, varietals, gallons produced, etc.) • Wine Industry Phone Book quick reference section (a V&WM original) • Wine Trade Associations and Wine Competitions • Educational/Research Facilities and Regulatory Offices • Viticultural Appellations in the US and Canada • Winegrape Growers—appellations, wineries that grapes are sold to, total acres planted farmed, and top varieties. • Writers/Media—blog(s), editorial focus, publications/regions, wine samples accepted, and more. • Compliance—up-to-date shipping regulations for the US by state. • Sustainable Winegrowing Resources—a multitude of contact and web site information on sustainability issues. OPTIONS • Display ads (see rate sheet) • Premium placements (inside front cover, inside back cover, back cover, eight tabs - see rate sheet). Add $500 to full page rate. Reservation deadline: September 15, 2010 • Bookmark single advertiser $6,000 or one advertiser per side $3,000 each (8.75” h x 2.25” w, affixed to spiral binding) EXTRA EXPOSURE Bookmark Option: • Complimentary web banner half page ads or larger receive banner on vwm- • Cost per side $3,000 online.com’s homepage through March 31, 2011 (vendor supplied material, • Choose one side or both see Web Banner page for specs) • Must provide • Advertisers get up to FIVE listings in the categories of your choice camera-ready artwork ADD-ON • Enhanced listings $90 (screened background, larger font size) BONUS DISTRIBUTION Vineyard & Winery Management is a multi-media company with a broad-ranging portfolio. This provides unique opportunity for bonus distribution to its affiliates, endorsing associations, and its own events. In the event of a web site redesign, we reserve the right to change the location of banner ads on our web site. MEDI A K I T 2 011 800.535.5670 vwm-online.com 2011 WINEDEX® Ad Rates & Sizes These rates effective September 1, 2010. FOUR COLOR 1X Full page $3,133 2/3 page $2,679 Full Page with bleed 1/2 page island $2,588 1/2 page horizontal/vertical $2,543 Size for bleed: 8 3/4" x 11 1/4” 1/3 page $2,088 Set trim to 8 1/2” x 11” 1/4 page $2,020 Full Page no bleed Vertical 2/3 Horizontal 1/2 7” x 10” 4 1/2" x 9 3/4" 7" x 5" BLACK & WHITE Full page $1,952 2/3 page $1,497 1/2 page vertical/horizontal $1,384 1/2 page island $1,384 1/3 page $908 1/4 page $840 Vertical 1/2 Island 1/2 Horizontal 1/3 Square 1/3 Vertical 1/3 1/4 Page WINEDEX® PREMIUM PLACEMENT 3 1/2" x 9 3/4" 4 1/2" x 7 1/2" 7" x 3 1/3" 4 1/2" x 5" 2 1/8" x 9 3/4" 3 1/2" x 5" Premium Rate: Add $500 per placement to the 4-C or BW full page rate above. Reservation Deadline: September 15, 2010 PremiumOptions: Inside front cover Inside back cover Back cover Tabs (8 tabs with 16 total front and back positions available) All rates net. Enhanced Supplier Listings— Magazine ad frequency rates now apply Stand out in the crowd! to the Wine Industry Index. Colors will be Now you may enhance your listing in the Wine derived from 4-color process and closely Industry Index and make it stand out from all the matched to customer specifications as others. Your first listing is always free. For $90, possible. PMS colors will be charged extra. Inquire. advertisers may choose up to three product listing categories to enhance. Non-advertisers may PUBLICATION DATE enhance their one free product category listing for First quarter of the calendar year. just $180. Enhancements include: 2 pt. increase DEADLINES in font size, your company name in bold print, and Space: October 1 a 10% color screen behind your listing to make it Camera-ready artwork: 15 days after space prominent on the page. Payment for enhanced reservation or no later than October 15 listings must be made at time of request (credit cards preferred, checks optional.) ADDITIONAL CHARGES Specific PMS Color: TBD; Guaranteed Placement: Two-page center spread add $250, all others add $150; Covers (IBC, IFC, XTOC): add $250. Back cover: add $500. Bleeds: add 10% of total. ABC Valves Corporation (CA)—800 123-4567, Premium p ABC Valves Corporation (CA)—800 123-4567, Premium quality and custom valves. 12234 Main Street, P.O. Box 9854, Anytown, CA 95000, EMAIL: firstname.lastname@example.org, FAX: 800 123-4577, WEBSITE: abcvalves.com quality and custom valves. 12234 Main Street, P.O. Box LATE FEE 9854, Anytown, CA 95000, EMAIL: email@example.com, Artwork submitted after published deadline FAX: 800 123-4577, WEBSITE: abcvalvesrus.com may be subject to a late placement fee. If ad requires resizing or conversion, a fee may apply. MEDI A K I T 2 011 800.535.5670 vwm-online.com Print Ad Guidelines MECHANICAL SPECIFICATIONS Bleed Plate Sizes: 8 1⁄2" x 11 1⁄4", spread 17" x 11 1/4" Column Width: 13 pica Paper Stock: 60 lb coated stock, perfect bound Trim Size: 8 1⁄4" x 11" Email files to: firstname.lastname@example.org Required Artwork Files may be emailed or submitted on disk in PDF, TIFF, or EPS formats. We also accept files from Photoshop, Illustrator and InDesign with all links and fonts included. All fonts and graphics should be embedded in or downloaded with the file are preferred. Graphics should be 300 dpi for best results. Include the company name and issue in the file name. We do not accept Quark or Pagemaker files. We are unable to return disks as they serve as a backup for your ad. Agency Commission Fifteen percent (15%) commission is paid to agencies listed in the Standard Directory of Advertisers and Agencies. No commissions are paid on space under 1/6 page or outstanding accounts over 90 days. Space Reservation Phone orders accepted when immediately followed by written confirmation or insertion order. Space reservation commits advertiser to space ordered unless canceled prior to closing dates. Cancellation/Payment Agreement Terms Advertiser is contractually responsible for any advertising that is cancelled after Closing Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible for any advertising cancelled after closing date. Cancellation must be made in writing with written consent that Vineyard & Winery Management magazine has been made aware of the termination. Any unpaid advertising balances will forfeit your company’s right to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five (45) days past due after closing date. Discounts and Billing Rates shown are for camera ready advertising materials. Discounted rate billed on all advance multiple insertion orders. In the event of cancellation of multiple insertion orders, space used will be billed at a one-time rate. Past due accounts over 30 days will be billed a finance charge of one-and-one-half percent (1.5 %) per month. Terms and Conditions Publisher is not bound by conditions printed or otherwise, appearing on order blanks or copy instructions when such conditions conflict with regulations set forth on our rate card. Insertion orders made by the advertiser or agency represents an acceptance by the advertiser of all terms and conditions of the rate card applicable to the issue in which the insertion is to be published. All advertisements are subject to publisher’s approval. Late Payment and Non-Payment Policy Any unpaid advertising balances will forfit your company’s right to participate, exhibit, attend, or sponsor any Vineyard & Winery Management owned/operated events or trade shows. Payments are subject to a late charge of one-and-one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty- five (45) days past due after closing date. In case of late payment, your credit card will be charged the full amount of the agreed- upon advertising rate. MEDI A K I T 2 011 800.535.5670 vwm-online.com Press Releases Vineyard & Winery Management magazine is happy to accept press releases, however we only accept them electronically. To submit your press release for our consideration, please follow these guidelines: (1) insert the text within your email message field (2) email it to email@example.com (no attachments, please). We should have all material for the next issue by the 15th of the month, two months in advance of the issue (i.e. November 15 for January/February issue, etc.) Calendar items must be for events targeting an industry audience, not consumers. Any photos should be attached in a resolution of at least 300 dpi, in JPEG, TIFF, EPS or PDF formats, and the text must have a photo caption referenced. Few press releases for wine awards are printed; top state awards are exceptions. We reserve the right to edit for space and content and cannot guarantee that submissions made prior to the deadline will run due to space constraints. MEDI A K I T 2 011 800.535.5670 vwm-online.com Web Banner Advertising Expand your advertising with rotating billboard web banners. Contact your sales rep today to reserve space. Promote your Your web banner ad will be placed in a flash rotation with two other product or service advertisements in the “Sponsored Advertisements” location on our homepage. Limited to three paid advertisers per rotation for term of ad on our rotating web per page placement with the exception of V&WM’s own promotional billboard. banners. You may also include a link to your web site. Due to the flash built into the rotation of the billboard, we will accept only static graphics One month rotation: $660 (no additional animation). Priority will be on a first come, first served Four month rotation: $590 basis depending on insertion order date and/or wait-listed advertisers. Start today! Placement order in rotation is determined by same. Speed of flash is No more than three determined by V&WM. advertisers per rotation. Web Pages Available • Vineyard & Winery Management Homepage • Wineries Unlimited Homepage • Discuss other page options with your sales rep Style/Location Upper right corner rotating billboard, three advertisers per rotation with the exception of V&WM’s own promotional banners. Banner Specs • 250 pixels wide x 150 pixels tall, JPG or GIF < 100kb, 72 dpi, RGB. • Static images only (no animation or animated gifs). • Banner art must be provided by you. • Please send artwork directly to firstname.lastname@example.org on completion of your signed insertion order. Please note if banner is not formatted for RGB, this may create a broken image on some commercial browsers such as Internet Explorer causing your banner not to be seen. Banners must be web ready. All file manipulation must be done by the advertising provider. Web Banner Uploads Web banners are uploaded on or by the first day of every month (or the closest working day to that date depending on the calendar). Banner ads are due no later than the 15th of the month prior to upload on receipt of signed insertion order and receipt of correct size/format of banner. Any late submissions will be uploaded in order received at first available timeframe. Please send artwork directly to email@example.com. Questions? Call Advertising Coordinator Kathy Kelly at 800.535.5670 x100. Animation No animated graphics accepted at this time. Link Provide page link if you wish to link the banner to your web site. Rate/Term 1 Month $660 4 Months $590 MEDI A K I T 2 011 800.535.5670 vwm-online.com Professional Development Conferences & Trade Shows Do you know how quickly the wine industry is changing, and are you keeping up with the changes necessary to stay competitive and profitable? It’s never too late to learn a new tip or tactic to enhance your skill set and make your business more profitable. That’s why we’ve designed our Professional Development Series of seminars and conferences designed for the wine industry. Exhibitors also benefit by showcasing their products and services to uniquely targeted audiences. Wineries Unlimited Conference & Trade Show March 29-April 1, 2011, Richmond, VA Join us for the largest wine industry trade show and conference east of the Rockies! For 35 years, Wineries Unlimited has grown into the industry’s foremost event of its kind with upwards of 2,300 winery and vineyard personnel in attendance last year. The four-day conference includes sessions for newcomers, special workshops, and multiple session tracks on enology, viticulture, management, and marketing issues. This is the buying show for the Eastern/ Midwestern wine trade designed for and attended by vineyard and winery owners in this wine market. A survey given to attendees revealed that 40 percent of respondents made purchases of $20,000 or more at the show. Numerous purchases over $100,000 were also recorded. The two-day trade show houses over 330 exhibitor booths to showcase products and services. Because of the large geographic spread of the Eastern/Midwestern wine industry, exhibitors tell us they do a large part of their business at this show as a result of the face-to-face contact made there. Suppliers have a chance to greet and sell to winery owners, operators and grape growers from over 33 states and provinces (and counting!). Don’t miss this cost-effective way to reach your growing Eastern/ Midwestern market! Unique social events include a Welcome “Bring your own Bottle” Wine Reception, Keynote Luncheon, and the Best of the East Grand Gala and Gold Medal Tasting of winners from last season’s International Eastern Wine Competition. Over 3,000 in total attendance anticipated in 2011. Midwest Grape & Wine Conference and Trade Show February 4-7, 2011, St. Charles, MO Now in its 26th year, has partnered with Vineyard & Winery Management magazine to provide over 60 years of combined experience with wine industry conferences and trade shows. This year we are uniting 17 states in the heartland of America under one roof. The 2011 conference has moved to the St. Charles Convention Center in St. Charles, Missouri, only 10 minutes from the Lambert International Airport. Join us for three full days of viticulture, enology and marketing sessions and an extraordinary trade show. Over 700 in total attendance anticipated in 2011. Wine Club Summit and Tasting Room Profitability Conference & Trade Show April 19-21, 2011, Santa Rosa, CA These two back-to-back events are designed to boost retail room profits and bolster wine club sales. Attendees from across the US and Canada learn tips and tactics to boost their profit margins while exhibitors reach a uniquely targeted wine industry buying audience. Both are highly popular and sell-out events. Over 300 in total attendance is anticipated n 2011. MEDI A K I T 2 011 800.535.5670 vwm-online.com Trade Show Booth and Event Sponsorship Opportunities If you’re a successful business person or even just starting out, you already know what it takes to succeed in the wine industry. But do you know how to surpass your quotas, increase your exposure, and pave the way to new levels of success? There are many ways to spend your dollar, wheter it’s through print advertising, web advertising, or buying a booth and/or sponsorship at a trade show. You’re in luck wtih Vineyard & Winery Management because we can offer you all of the above due to our varied media platform. Booths range from about $700 for our smaller shows to about $1,800 for our larger events. Sponsorships come in a variety of a la carte options starting as low as $300 to premium level sponsorships as high as $25,000. Don’t limit your trade show experience to the walls of your exhibit space. Go the extra mile. Purchase a booth and/or take advantage of one of our many sponsorship opportunities. Wineries Unlimited in Virginia is the largest wine industry event of its kind in the East and the second largest outside California. The Midwest Grape & Wine Confrence in Missouri is the third largest outside California. Tasting Room Profitability and Wine Club Summit is set in Sonoma County, right in the heart of California’s wine country. We offer a variety of items and price points to choose from, so we invite you to lock in your preferred option early. Contact one of our sales reps today to discuss your options: East Coast—Sponsorships West Coast—Sponsorships Booth Space - Miki Hodge 3970 Post Road, PO Box 2358, Windsor, CA c/o Executive Events Penthouse #2 95492 Phone 303.530.0205 x24 Warwick, RI 02886 Phone 800.535.5670 x109 Fax 719.539.6931 Phone 401.885.8788 x11 Fax 707.577.7705 firstname.lastname@example.org Fax 401.886.8020 email@example.com firstname.lastname@example.org Sponsors All sponsorships will include logo recognition as an official event sponsor in the official on-site program guide, on sponsor signage, and on our web site. Here are some of the benefits you can expect to receive: Pre-Promotion Sponsors who sign up early will have the privilege of putting their company’s logo in all pre-promotional material and be listed on the event web site as an official event sponsor with a clickable link to your homepage. Event Exposure A sponsorship gives your company name increased recognition and the repetition it needs in order to attract buyers at the event. It gives you that extra bit of exposure needed to drive clients straight to your booth — not your competitors’. Can’t make it to the event? Send your logo instead. Your logo will be strategically placed on sponsored materials throughout this event even if you can’t be there in person. Ask about the Marketing Bundle Inserts into Trade Show Bags as an option. We invite you to be seen. Take advantage of one of our sponsorship opportunities so you’ll be sure to see your company name all over our event! If you’ve got an idea for a special sponsorship, we’d love to hear it. Give us a call and we may be able to create a custom option for you. Call us today to discuss your options. MEDI A K I T 2 011 800.535.5670 vwm-online.com Wine Competitions Inquire soon for 2011 information. Grand Harvest Awards (GHA)—Each winter in Sonoma County, CA What sets Grand Harvest Awards apart from the rest? One word...terroir. The Grand Harvest Awards is unlike any other wine competition as it gives the industry a chance to bring together entries according to regional classification. A medal in this wine competition not only gives winning wines prestige and selling power, it adds retail room talking points. Beyond the determination of medals, the Grand Harvest Awards affords its winners a unique selling proposition—its terroir ranked against its competitors. GHA recognizes wine entries that best exemplify the terroir of their respective viticultural areas, and acknowledges its influence on wine quality. Favorable awards support increased local and regional sales. A win in Grand Harvest can put winning wines into a whole new sales category. Established in 1990, this is the only wine judging is based on the terroir of the product, affording a better way to both learn about and market the value of the wine. Twenty-four judges evaluated over 1,400 entries and awarded a total of 1,027 medals including 141 gold, 426 silver and 461 bronze. Garnering medals at the Grand Harvest Awards has traditionally been difficult to achieve because of its high standards of excellence. Wine competitions are invaluable purchasing tools that help consumers choose from over 6,000 wineries in the US alone. “The Grand Harvest Awards are a great forum for producers to have their wines evaluated by experienced judges in the context of their respective growing regions,” said competition chairman Bill Traverso. “Wines from up- and-coming regions such as Nebraska and Florida garnered gold medals.” West Coast Wine Competition (WCWC)—Each spring in Sonoma County, CA This traditional wine competition continues its mission of awarding medals to outstanding West Coast wines. The 28th annual competition awarded a total of 14 Double Gold, 77 Gold, 412 Silver, and 400 Bronze medals from a field of nearly 1,400 entries. “The quality of the entries was especially impressive this year, so any winery winning a medal should be truly proud,” said Robert Merletti, publisher of Vineyard & Winery Management. Established in 1982, the West Coast Wine Competition recognizes outstanding wines produced in Arizona, California, Hawaii, Idaho, Nevada, New Mexico, Oregon, Washington, Australia, Baja California (Mexico), British Columbia (Canada) and New Zealand. This year, the competition added entries from Montana, Wyoming, Colorado and the wine regions of South America. “We didn’t have one or two regions dominating the awards, so this year’s results were very even across the board,” said competition Chairman Bill Traverso, a 35-year veteran of the wine trade. “It proves that good winemaking can occur in wine regions throughout the US and overseas.” International Eastern Wine Competition & Riesling Championships (IEWC)—Each spring in Watkins Glen, NY The 34th International Eastern Wine Competition (IEWC), one of the oldest and largest professional wine competitions in the United States, was held May 19–21, 2010 in Watkins Glen, New York. Judges awarded 1,144 medals (44 Double Gold, 151 Gold, 399 Silver and 558 Bronze) from a field of 1,600 entries that were submitted by wineries in 37 American states and three Canadian provinces (British Columbia, Ontario and Quebec) as well as the countries of Argentina, Australia, Chile, Germany, Italy, New Zealand, South Africa and Spain. Entries were evaluated by an experienced group of professional wine judges with backgrounds in wine marketing, education and media, enology, viticulture, food and beverage, hospitality and tourism. According to the event chairman, we were pleased to have a record 37 states entering the competition this year. The top medal results were very eclectic, from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality across Northern America.
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