WINEDEXо - Vineyard _ Winery Management Magazine by wangping12


									                                    MEDI A K I T 2 011

A Multi Media Company
Across brands, across platforms to serve your business in many ways.

                               Vineyard & Winery Management is a company with a broad-ranging portfolio serving the
                               North American wine industry for over 30 years. Because of our portfolio, our company is able
                               to reach segments of the industry that our competitors simply can’t touch. Family run and
                               independent, we are dedicated to deliver you the quality, service, and value you deserve in
                               order to make your business thrive.

                               Vineyard & Winery Management magazine
                               •	 the industry’s leading independent wine trade publication
                               •	 independence equals greater exposure and penetration for advertisers
Robert Merletti                •	 bi-monthly for more in-depth articles
President/Publisher            •	 circulation nearly 6,900 on average
Vineyard & Winery Management   •	 audited for accuracy in USPS “Statement of Ownership Management and Circulation”
                                   published in every Nov/Dec issue
                               •	 subscribers are business owners, presidents, CEOs, decision makers
                               •	 exclusive feature in bonus distribution at V&WM events

                               •	 “The Wine Industry Index” North America’s preferred annual buyer’s guide
                               •	 from grape to glass, where the wine industry “shops off the page”
                               •	 listings of contact information of wineries, suppliers, growers, media, regulatory agencies,
                                  educational institutions, and more

                               Professional Development Conferences & Trade Shows
                               Trade show booth sales, sponsorship sales, program advertising sales for
                                    •	 Wineries Unlimited - largest in the East, second largest in the nation
                                    •	 Midwest Grape & Wine Conference, third largest in the nation
                                    •	 Tasting Room Profitability
                                    •	 Wine Club Summit

                               Prestigious Wine Competitions
                               •	 Grand Harvest Awards - only one in the nation based on terroir
                               •	 West Coast Wine Competition - open to wines produced in the West
                               •	 International Eastern Wine Competition

                                                                                                          WINEDEX           ®

                                                                                                          Wine Industry Index
                                        MEDI A K I T 2 011

Vineyard & Winery Management magazine—
the industry’s leading award-winning
INDEPENDENT wine trade publication.
This magazine is designed specifically with today’s serious wine industry
professional in mind. Our subscribers turn to V&WM for timely articles
and information that keeps them primed for profit. We stand behind
our editorial pursuit to be the bottom-line resource for the entire North
American wine industry.

•	 wine and grapegrowing industries
•	 viticulture, enology
•	 sales and marketing
•	 finance
•	 news

•	 team of top-notch journalists
•	 wine industry professionals
•	 authored with high degree of technical expertise

•	 wine industry decision-makers
•	 make or influence purchasing decisions
•	 (Pres/CEO/Owner) comprise 64% of our primary audience according
   to circulation data from our Sep/Oct 2009 issue

“Multi-generation families dominate American’s wine business and the Merletti family is a great example of that. Their
independent operation of Vineyard & Winery Management is a great example of the entrepreneurial spirit and family
commitment that offers hope for the future of our business in a global economy.” —Karen Ross, Former President, California
Association of Winegrape Growers

“Vineyard & Winery Management is a tremendous resource for grapegrowers, winery owners, winemakers, marketers and
others, and as a result has grown from a little Eastern magazine into a national communications service. The print magazine,
web version, wine competitions, annual directory, Wineries Unlimited and other resources make a complete package.” —Jim
Trezise, President, New York Wine & Grape Foundation

“Vineyard & Winery Management is a valuable tool for keeping up with the new trends in wine marketing, finance, production
technology and vineyards. Articles are succinct and informative, and help me to do my job better.”—Michaela Rodeno, CEO, St.
Supery Vineyards & Winery

“In my opinion Vineyard & Winery Management magazine addresses the topics and interests that I have in the wine and grape
industry.” —Michael Loykasek, Winemaker, de la Montanya Winery
                                   MEDI A K I T 2 011

Vineyard & Winery Management Magazine
Wins Award of Excellence
August 17, 2010 – Vineyard & Winery Management magazine has been named
one of the nation’s Top 10 magazines with under 80,000 circulation, and has won
a Gold award in the 2010 Awards of Excellence competition organized by the
American Society of Business Publication Editors (ASBPE).

                     The magazine earned a regional “Gold” award for the
                     top article in the Organizational Profile category for its
                     November-December 2009 cover story: “Judd’s Hill Sings
                     Its Own Tune.” The article was written by Editor-in-Chief
                     Tina Caputo and designed by Chris Sittner, the magazine’s
                     design & production manager. Jason Tinacci of Jason
                     Tinacci Photography was the story’s photographer.

                     Visit our web site to read the article at or paste this link into a web browser

ASBPE is the professional association for editors and writers employed in the business, trade and specialty press. The
annual competition recognizes the year’s best editorial, design and online achievements. Judges with professional
experience in business publications evaluate each entry based on quality of writing, reporting and editing; subject
development; presentation; and value to readers.

                                                                                          “We’re very excited to receive
                                                                                          this recognition from ASBPE,”
                                                                                          commented Editor-in-Chief
                                                                                          Tina Caputo. “It’s gratifying
                                                                                          to know that our efforts
                                                                                          in producing a top-notch
                                                                                          magazine for the wine and
                                                                                          grapegrowing industries are
                                                                                          paying off.”
                                        MEDI A K I T 2 011

12 Points Advertisers Need to Know About Magazines
1. Magazine readership remains steady in an increasingly crowded and
noisy media landscape.
Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook

2. 92% of U.S. adults read magazines.
Experian Simmons, 2009

3. Magazine readers pay attention to magazine ads. They don’t pay to
avoid the advertising as they do with other media.
Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of
MPA 2009 Magazine Handbook

4. Consumers spend more than $86 million each week on single-copy
Nielsen 2006

5. Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions.
2008: 325 million paid subscriptions.
Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook

6. Magazine subscriptions increased in the first half of 2009.
Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax

7. Magazines love the Internet. Almost a quarter of all new subscriptions come from the Internet.
Source: MPA Internet Subscription Surveys 2009 edition

8. Magazines build buzz. They excel in reaching people who shape attitudes and behavior.
Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook

9. Circulation generates more than 40% of all magazine revenue.
Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook

10. The number of consumer magazine websites grew 78% between 2005 and 2009.
Source:, 2009, Page 9 of MPA 2009 Magazine Handbook

11. Magazines excel at long-form journalism, superb photography, eye-catching design.

12. Magazines drive web search more than any other medium. More than double Internet advertising and social media.
Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009
Magazine Handbook
                                         MEDI A K I T 2 011

Knowledgeable Sales Staff to Serve You
“Price is what you pay. Value is what you get. —Warren Buffett
Vineyard & Winery Management is proud to call itself a multi-media corporation
delivering its customers more value for every dollar spent. That’s why we’ve commited
give you and your company the personal attention it deserves and develop an
advertising and marketing strategy that works best for you.

We’re not just talking about print advertising!
We’ve merged all of our business components into a one-stop-solution to better address
your business needs.

Our portfolio includes all of these options to increase your exposure and boost sales:

  •	Print	advertising	in	Vineyard	&	Winery	Management	magazine
  •	Print	advertising	in	WINEDEX®,	the	annually	published	industry	buyer’s	guide
  •	Print	advertising	in	event	brochures	for	Wineries	Unlimited,	Midwest	Grape	&	Wine	Conference,	Tasting	Room	Profitability
  •	Print	advertising	in	wine	competition	brochures	for	Grand	Harvest	Awards,	West	Coast	Wine	Competition,	Int’l	Eastern	Wine	
  •	Trade	Show	Booth	Sales	at	Wineries	Unlimited,	the	largest	wine	industry	trade	show	in	the	east	and	second	largest	outside	
  •	Trade	Show	Booth	Sales	at	the	Midwest	Grape	&	Wine	Conference
  •	Trade	Show	Booth	Sales	at	Tasting	Room	Profitability	&	Wine	Club	Summit	Conferences
  •	Online	Advertising	on
  •	Online	Advertising	on
  •	Sponsorship	options	at	all	V&WM	events

Exclusive Distribution Bonus
Since V&WM owns and operates its own wine competitions, conferences, and trade show, this provides an exclusive distribution
channel for our magazine, index and ultimately…your message.

Mary Jansen handles West Coast accounts. While new to the V&WM team, she has spent more than a decade in media,
marketing and advertising. She was Advertising Manager on Savor Wine Country Magazine, published by The Press Democrat, a
              New York Times Company in Sonoma County. She was also the Publisher of Where San Francisco and published
              seasonal wine country guides and events. Additionally, she spent three years selling business to business digital
              advertising and sponsorship programs within the technology sector at IDG - the leader in technology business-
              to-business media. Mary has a proven track record on the national level with her finger on the pulse of today’s
              marketplace. Her high energy and enthusiasm will work to your benefit. Mary Jansen, West Coast Accounts,
              800.535.5670 x109,

Bob Mignarri handles our East Coast market. Based in Rhode Island, Bob has been with Vineyard & Winery Management for
nearly 17 years. He began his career in 1982 at Reed Expositions, one of the largest trade show management firms in the country
                where he was an exhibits manager. In 1986 he joined CMC Corporation, a privately held show management
                company, as a Group Show Director with bottom line responsibilities for many of CMC’s most successful shows.
                While at CMC he launched new trade shows as well as growing record sales and attendance for more established
                events. Bob has owned the Southern New England Bridal Expo in Providence, RI for 17 years as well as Quality
                Event Management since January 1994. Provides trade show and conference management services as well as
                marketing and sales. Bob will work on your behalf to cultivate a relationship and sales plan that works best for
                your business needs.Bob Mignarri, East Coast Accounts, 401.885.8788 x11,
                                           MEDI A K I T 2 011

Subscriber Profile

Who reads Vineyard & Winery Management magazine?
This trusted independent publication has a subscriber base of nearly 6,900 dedicated readers. Our primary readers are comprised
of wine business owners, presidents, and company CEOs. In fact, we’ve shown a 4.3% subscriber gain over last year. In recessionary
times, this proves that more readers are turning to Vineyard & Winery Management magazine for the information they need in
today’s competitive wine market. The following data is from the 2009 USPS “Statement of Ownership Management and Circulation”
which is filed October 1, 2009 and published in in the Nov/Dec issue:
                                                                   2009            2008
Total paid/request circulation:                                 Avg 5,616         Avg 5,385
Total bonus distribution (incl trade show copies):              Avg 1,258         Avg 1,256
Total distribution:                                             Avg 6,874         Avg 6,641
Percent Paid/Requested:                                         82%               81%
As of Sep/Oct 2009, % Growers and/or Winemakers                 72%               72%

 Circulation Breakdown by Region and Percent:

                                                     West North Central 3.7%
                                                     MN, IA, MO, ND, SD, NE, KS
                       Mountain 2.4%
                 MT, ID, WY, CO, NM, AZ, UT, NV
                                                                      East North Central 6.1%            New England 3.7%
                                                                           OH, IN, IL, MI, WI            ME, NH, VT, MA, RI, CT

                                                                                                    Middle Atlantic 16.8%
                                                                                                          NY, NJ, PA

              Pacific 49%
            AK, WA, OR, CA, HI

                                                                                                      South Atlantic 10.2%
                                                                                                 DE, MD, DC, VA, WV, NC, SC, GA, FL

                                                       West South Central 2.2%          East South Central 1.6%
                                                             AR,	LA,	OK,	TX                   KY, TN, AL, MS

              Canada		3.4%		•		Mexico		.1%			•			Other/International		.8%
                                    MEDI A K I T 2 011

Editorial Content & Columnists
                               Editorial Leadership Tina Caputo leads a seasoned team of writers who deliver a quality result.
                               Tina has her finger on the pulse of what’s happening in the wine industry. Her contacts have her
                               at the editor’s desk and out covering a variety of industry events—all this to keep our readers
                               well informed. Our contributing columnists are specialists in their areas and deliver the insights
                               you rely on each issue to make your business thrive. Caputo brings more than 16 years of wine-
                               industry experience to V&WM. Before joining the magazine in 2008, she spent five years as the
                               managing editor at Wines & Vines magazine. She began her career at the Wine Institute, and went
                               on to work in public relations/communications for international wine importer Maisons Marques
                               & Domaines USA. Throughout her career she has written about wine for publications including the
                               San Francisco Chronicle, Harpers Wine & Spirit and Meininger’s Wine Business International.
Tina Caputo
Vineyard & Winery Management
                               Ted Rieger—Senior Feature Editor
                                                 Rieger has been a                 Elizabeth Slater—Marketing Columnist
                                                 contributing editor for                             Slater is internationally
                                                 V&WM since 1990. A                                  recognized as a seminar/
                                                 graduate of California                              workshop leader, a
                                                 State University with                               speaker and a trainer.
                                                 degrees in environmental                            Through her company, In
                               resources and journalism, he has worked                               Short Direct Marketing,
                               as a freelance writer since 1984, covering          Elizabeth consults with wineries and
                               the wine industry, agriculture, energy,             related associations to create and
                               construction, recreation and natural                implement marketing and PR programs.

                                                                                   Jeff Sully—CPA, CMA, Financial
                               Wilfred Wong—Retail Columnist A                                       Columnist With more
                                                 veteran of the wine                                 than 37 years of wine-
                                                 industry for more than 35                           industry experience,
                                                 years, Wong is the cellar                           Sully is a partner in
                                                 master for Beverages                                the accounting firm of
                                                 & More, a retail chain                              Dillwood, Burkel & Sully,
                                                 of nearly 100 stores in           based in Santa Rosa, CA, which specializes
                               California and Arizona.                             in the needs of wineries and vineyard
                                                                                   owners. He is also the proprietor of 428, a
                                                                                   small winery in Walla Walla, Washington.
                               Paul Wagner—Public Relations
                                                Columnist Wagner is
                                                the owner/president of                              Tom Payette—
                                                Balzac Communications                               Winemaking Columnist
                                                & Marketing, based in                               Payette is a consultant
                                                Napa, CA, as well as an                             who specializes in winery
                                                international wine lecturer                         start-ups, expansions and
                               and an instructor for Napa Valley College’s                          wine production. He has
                               Viticulture and Enology Department.                 more than 25 years of experience in still
                                                                                   and sparkling wine production in Virginia,
                                                                                   plus three years of experience producing
                                                                                   ultra-premium wines in the Napa Valley.
                                                 MEDI A K I T 2 011

2011 Editorial Calendar

January/February                                                                 July/August
Barrel Issue                                                                     Suppliers Issue
Close Date: 11/15, Material Due: 12/1                                            Close Date: 5/15, Material Due: 6/1

                                Additional topics:                                                               Additional topics:
                                •	Barrels                                                                        	•	Custom	Crush	Services
                                •	Frost	Protection                                                               	•	Winery	Equipment
                                •	Nurseries                                                                      	•	Olive	Oil
                                •	Midwest	Wine	&	Grape	Conference	
                                Preview                                                                             Bonus distribution:
                                                                                                                    •	ASEV Eastern Section Annual Meeting
                                Bonus distribution:                                                                 •	Wine Industry Technology Symposium
                                •	Unified Symposium
                                •	WAWGG Annual Meeting/Trade Show                                                 *Please note: Advertisers who submit insertion
                                •	Midwest Wine & Grape Conference                                                 orders by May 10 are eligible (free of charge) for
                                                                                 inclusion in this issue’s Suppliers Guide. Those who sign up after May 10 will be
                                                                                 included in the 2012 guide.

Vineyard Issue
Close Date: 1/15, Material Due: 2/1                                              Technology Issue
                                                                                 Close Date: 7/15, Material Due: 8/1
                               Additional topics:
                               •	Deer	Control                                                                    Additional topics:
                               •	Vineyard	Equipment                                                              •	Vineyard	Technology
                               •	Tasting	Rooms                                                                   	•	Winery	Technology
                               •	Organic	Pest	Control                                                            	•	Barrels
                               •	Wineries	Unlimited	Preview
                                                                                                                 Bonus distribution:
                               Bonus distribution:                                                               • Wine Industry Financial Symposium
                               •	Wineries Unlimited                                                               •	Napa Valley Grape & Wine Expo
                               •	Tasting Room Profitability Conference/Trade
                               •	Wine Club Summit Conference/Trade Show

May/June                                                                         November-December
Packaging & Closures Issue                                                       Green Issue
Close Date: 3/15, Material Due: 4/1                                              Close Date: 9/15, Material Due: 10/1

                               Additional topics:                                                                Additional topics:
                               •	Labels                                                                          •	Solar	Energy
                               •	Closures                                                                        •	Eco-Friendly	Sanitation
                               •	Caves                                                                           	•	Winery	Supplies
                               •	Winery	Architecture/Construction
                                                                                                                 Bonus distribution:
                               Bonus distribution:                                                               •	Green Wine Summit
                               •	ASEV Annual Meeting                                                             •	Sustainable Ag Expo
                               •	Vineyard Economics Conference
                               •	Sonoma County Grape Growers Trade Show

 In every issue: 	Winemaking	•	Viticulture	•	Marketing	•	Public	Relations	•	Retail	•	Management
 Note: This calendar is subject to change.
                                                   MEDI A K I T 2 011

2011 Magazine Ad Rates & Sizes
These rates effective September 1, 2010.

                                 1X                3X                 6X               12X                                              Full Page with bleed
Full page                       $3,133           $2,997             $2,860           $2,520                                        Size for bleed: 8 1/2" x 11 1/4”
2/3 page                        $2,679           $2,565             $2,452           $2,157
                                                                                                                                       Set trim to 8 1/4” x 11”
1/2 page island                 $2,588           $2,452             $2,361           $2,088
1/2 page horizontal/vertical    $2,543           $2,407             $2,316           $2,043
1/3 page                        $2,088           $2,020             $1,952           $1,725
1/4 page                        $2,020           $1,910             $1,884           $1,612

Colors will be derived from 4-color process as closely matched to customer specifications as possible.
PMS colors will be charged extra. Inquire.

                                                                                                             Full Page no bleed    Vertical 2/3            Horizontal 1/2
Full page                       $1,952           $1,793             $1,680           $1,497                        7” x 10”       4 1/2" x 9 3/4"              7" x 5"
2/3 page                        $1,497           $1,384             $1,271           $1,112
1/2 page island                 $1,384           $1,271             $1,180           $1,044
1/2 page horizontal/vertical    $1,271           $1,225             $1,135            $999
1/3 page                         $908             $840               $772             $680
1/4 page                         $840             $772               $702             $636


Premium Rate:                   Add $500 per placement to the 4-C or BW full page rate above.                   Vertical 1/2                                Horizontal 1/3
                                                                                                                                    Island 1/2
                                                                                                               3 1/2" x 9 3/4"    4 1/2" x 7 1/2"            7" x 3 1/3"
Premium Options:                Inside front cover
                                Inside back cover
                                Back cover
                                Page 3 (across from inside front cover)
                                Page 5 (across from TOC 1)
                                Page 7 (across from TOC 2)
                                Page 9 (across from Editor’s Page)

All rates net.

                                                                                                                 Square 1/3        Vertical 1/3                1/4 Page
                                                                                                                 4 1/2" x 5"      2 1/8" x 9 3/4"             3 1/2" x 5"

                                                  PUBLICATION DATES
                                                  Regular Issue: Jan 1, Mar 1, May 1, Jul 1, Sept 1, Nov 1

                                                  Space: 45 days prior.
                                                  Camera-ready artwork: 30 days prior to publication date above.

                                                  ADDITIONAL CHARGES
                                                  Specific PMS Color: TBD; Guaranteed Placement:
                                                  Two-page center spread add $250, all others add $150; Covers	(IBC,	IFC,	XTOC):		add $250. Back cover: add $500.
                                                  Bleeds: add 10% of total.

                                                  LATE FEE
                                                  Artwork submitted after published deadline may be subject to a late placement fee. If ad requires resizing or
                                                  conversion a fee may apply.
                                                        MEDI A K I T 2 011


This is the “go-to” reference and buyer’s guide for wineries and suppliers throughout North
America. Buyers use this index repeatedly when looking up products, services, and personal
contacts for the information they need to make their business thrive. From the grape to the
glass,	you’ll	find	it	all	in	WINEDEX®—the	Wine	Industry	Index.				Your ad will be seen every time
someone browses through this book.

•	    Suppliers products and services by section (vineyard vs. winery supply/services) then by
•	     category plus an alphabetical listing
•	    Wineries (location, hours, varietals, gallons produced, etc.)
•	    Wine Industry Phone Book quick reference section (a V&WM original)
•	    Wine Trade Associations and Wine Competitions
•	    Educational/Research Facilities and Regulatory Offices
•	    Viticultural Appellations in the US and Canada
•	    Winegrape Growers—appellations, wineries that grapes are sold to, total acres planted
      farmed, and top varieties.
•	    Writers/Media—blog(s), editorial focus, publications/regions, wine samples accepted, and more.
•	    Compliance—up-to-date shipping regulations for the US by state.
•	    Sustainable Winegrowing Resources—a multitude of contact and web site information on sustainability issues.

•	 Display ads (see rate sheet)
•	 Premium placements (inside front cover, inside back cover, back cover, eight tabs - see rate sheet). Add
   $500 to full page rate. Reservation deadline: September 15, 2010
•	 Bookmark single advertiser $6,000 or one advertiser per side $3,000 each (8.75” h x 2.25” w, affixed to
   spiral binding)

EXTRA EXPOSURE                                                                                                    Bookmark Option:
•	 Complimentary web banner half page ads or larger receive banner on vwm-                                        	•	Cost	per	side	$3,000’s homepage through March 31, 2011 (vendor supplied material,                                        	•	Choose	one	side	or	
   see Web Banner page for specs)
                                                                                                                  		•	Must	provide	
•	 Advertisers get up to FIVE listings in the categories of your choice                                               camera-ready
•	 Enhanced listings $90 (screened background, larger font size)

Vineyard & Winery Management is a multi-media company with a broad-ranging portfolio. This provides
unique opportunity for bonus distribution to its affiliates, endorsing associations, and its own events.

In the event of a web site redesign, we reserve the right to change the location of banner ads on our web site.
                                                                  MEDI A K I T 2 011

   2011	WINEDEX®	Ad	Rates	&	Sizes	
   These rates effective September 1, 2010.

   Full page                        $3,133
   2/3 page                         $2,679                                                          Full Page with bleed
   1/2 page island                  $2,588
   1/2 page horizontal/vertical     $2,543                                                    Size for bleed: 8 3/4" x 11 1/4”
   1/3 page                         $2,088                                                         Set trim to 8 1/2” x 11”
   1/4 page                         $2,020
                                                                                                                                                                  Full Page no bleed       Vertical 2/3           Horizontal 1/2
                                                                                                                                                                        7” x 10”          4 1/2" x 9 3/4"             7" x 5"


   Full page                        $1,952
   2/3 page                         $1,497
   1/2 page vertical/horizontal     $1,384
   1/2 page island                  $1,384
   1/3 page                          $908
   1/4 page                          $840
                                                                          Vertical 1/2       Island 1/2                                      Horizontal 1/3           Square 1/3           Vertical 1/3              1/4 Page
  WINEDEX®	PREMIUM	PLACEMENT                                             3 1/2" x 9 3/4"   4 1/2" x 7 1/2"                                    7" x 3 1/3"             4 1/2" x 5"         2 1/8" x 9 3/4"           3 1/2" x 5"

  Premium Rate:                   Add $500 per placement to the 4-C or BW full page rate above.
  Reservation Deadline:           September 15, 2010

  PremiumOptions:                 Inside front cover
                                  Inside back cover
                                  Back cover
                                  Tabs (8 tabs with 16 total front and back positions available)
  All rates net.

                                                                  Enhanced Supplier Listings—
                                                                                                                                                                            Magazine ad frequency rates now apply
                                                                  Stand out in the crowd!                                                                                   to the Wine Industry Index. Colors will be
                                                                  Now you may enhance your listing in the Wine                                                              derived from 4-color process and closely
                                                                  Industry Index and make it stand out from all the                                                         matched to customer specifications as
                                                                  others. Your first listing is always free. For $90,                                                       possible. PMS colors will be charged extra.
                                                                  advertisers may choose up to three product listing
                                                                  categories to enhance. Non-advertisers may                                                                PUBLICATION DATE
                                                                  enhance their one free product category listing for                                                       First quarter of the calendar year.
                                                                  just $180. Enhancements include: 2 pt. increase
                                                                  in font size, your company name in bold print, and                                                        Space: October 1
                                                                  a 10% color screen behind your listing to make it                                                         Camera-ready artwork: 15 days after space
                                                                  prominent on the page. Payment for enhanced                                                               reservation or no later than October 15
                                                                  listings must be made at time of request (credit
                                                                  cards preferred, checks optional.)                                                                        ADDITIONAL CHARGES
                                                                                                                                                                            Specific PMS Color: TBD; Guaranteed
                                                                                                                                                                            Placement: Two-page center spread add
                                                                                                                                                                            $250, all others add $150; Covers (IBC, IFC,
                                                                                                                                                                            XTOC):		add $250. Back cover: add $500.
                                                                                                                                                                            Bleeds: add 10% of total.
ABC Valves Corporation (CA)—800 123-4567, Premium

                                                                                                         ABC Valves Corporation (CA)—800 123-4567, Premium
                                                                                                         quality and custom valves. 12234 Main Street, P.O. Box
                                                                                                         9854, Anytown, CA 95000, EMAIL:,
                                                                                                         FAX:	800	123-4577,	WEBSITE:	

quality and custom valves. 12234 Main Street, P.O. Box                                                                                                                      LATE FEE
9854, Anytown, CA 95000, EMAIL:,                                                                                                                          Artwork submitted after published deadline
FAX:	800	123-4577,	WEBSITE:	                                                                                                                               may be subject to a late placement fee. If
                                                                                                                                                                            ad requires resizing or conversion, a fee may
                                           MEDI A K I T 2 011

Print Ad Guidelines
Bleed Plate Sizes: 8 1⁄2" x 11 1⁄4", spread 17" x 11 1/4"
Column Width: 13 pica
Paper Stock: 60 lb coated stock, perfect bound
Trim Size: 8 1⁄4" x 11"
Email files to:

Required Artwork Files may be emailed or submitted on disk in PDF, TIFF, or
EPS formats. We also accept files from Photoshop, Illustrator and InDesign with
all links and fonts included. All fonts and graphics should be embedded in or
downloaded with the file are preferred. Graphics should be 300 dpi for best
results. Include the company name and issue in the file name. We do not accept
Quark or Pagemaker files. We are unable to return disks as they serve as a backup
for your ad.

Agency Commission Fifteen percent (15%) commission is paid to agencies
listed in the Standard Directory of Advertisers and Agencies. No commissions
are paid on space under 1/6 page or outstanding accounts over 90 days.

Space Reservation Phone orders accepted when immediately followed by written confirmation or insertion order. Space
reservation commits advertiser to space ordered unless canceled prior to closing dates.

Cancellation/Payment Agreement Terms Advertiser is contractually responsible for any advertising that is cancelled after Closing
Date. Closing date is 45 days prior to closing issue. All advertisers and/or their advertising agencies are contractually responsible
for any advertising cancelled after closing date. Cancellation must be made in writing with written consent that Vineyard & Winery
Management magazine has been made aware of the termination. Any unpaid advertising balances will forfeit your company’s right
to participate, exhibit, attend, or sponsor any V&WM owned/operated events or trade shows. Payments are subject to a late charge
of one and one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-five (45)
days past due after closing date.

Discounts and Billing Rates shown are for camera ready advertising materials. Discounted rate billed on all advance multiple insertion
orders. In the event of cancellation of multiple insertion orders, space used will be billed at a one-time rate. Past due accounts over 30
days will be billed a finance charge of one-and-one-half percent (1.5 %) per month.

Terms and Conditions Publisher is not bound by conditions printed or otherwise, appearing on order blanks or copy instructions
when such conditions conflict with regulations set forth on our rate card. Insertion orders made by the advertiser or agency
represents an acceptance by the advertiser of all terms and conditions of the rate card applicable to the issue in which the insertion
is to be published. All advertisements are subject to publisher’s approval.

Late Payment and Non-Payment Policy Any unpaid advertising balances will forfit your company’s right to participate, exhibit,
attend, or sponsor any Vineyard & Winery Management owned/operated events or trade shows. Payments are subject to a late
charge of one-and-one-half percent (1.5%) per month (18% per annum) as permitted by law. Such charge will be added after forty-
five (45) days past due after closing date. In case of late payment, your credit card will be charged the full amount of the agreed-
upon advertising rate.
                                           MEDI A K I T 2 011

Press Releases

Vineyard & Winery Management magazine is happy to accept press releases,
however we only accept them electronically.
To submit your press release for our consideration, please follow these
           (1) insert the text within your email message field
           (2) email it to (no attachments,
We should have all material for the next issue by the 15th of the month, two
months in advance of the issue (i.e. November 15 for January/February issue,
Calendar items must be for events targeting an industry audience, not
Any photos should be attached in a resolution of at least 300 dpi, in JPEG, TIFF, EPS or PDF formats, and the text must have a
photo caption referenced.
Few press releases for wine awards are printed; top state awards are exceptions. We reserve the right to edit for space and
content and cannot guarantee that submissions made prior to the deadline will run due to space constraints.
                                            MEDI A K I T 2 011

Web Banner Advertising
Expand your advertising with rotating billboard web banners.
Contact your sales rep today to reserve space.
                                                                                                          Promote your
Your web banner ad will be placed in a flash rotation with two other                                    product or service
advertisements in the “Sponsored Advertisements” location on our
homepage. Limited to three paid advertisers per rotation for term of ad
                                                                                                       on our rotating web
per page placement with the exception of V&WM’s own promotional                                             billboard.
banners. You may also include a link to your web site. Due to the flash
built into the rotation of the billboard, we will accept only static graphics                            One month rotation: $660
(no additional animation). Priority will be on a first come, first served                                Four month rotation: $590
basis depending on insertion order date and/or wait-listed advertisers.                                         Start today!
Placement order in rotation is determined by same. Speed of flash is                                        No more than three
determined by V&WM.                                                                                       advertisers per rotation.

Web Pages Available
•	 Vineyard & Winery Management Homepage
•	 Wineries Unlimited Homepage
•	 Discuss other page options with your sales rep

Upper right corner rotating billboard, three advertisers per rotation with the exception of V&WM’s own promotional banners.

Banner Specs
•	 250 pixels wide x 150 pixels tall, JPG or GIF < 100kb, 72 dpi, RGB.
•	 Static images only (no animation or animated gifs).
•	 Banner art must be provided by you.
•	 Please send artwork directly to on completion of your signed insertion order.

Please note if banner is not formatted for RGB, this may create a broken image on some commercial browsers such as Internet
Explorer causing your banner not to be seen. Banners must be web ready. All file manipulation must be done by the advertising

Web Banner Uploads
Web banners are uploaded on or by the first day of every month (or the closest working day to that date depending on the
calendar). Banner ads are due no later than the 15th of the month prior to upload on receipt of signed insertion order and receipt
of correct size/format of banner. Any late submissions will be uploaded in order received at first available timeframe. Please send
artwork directly to Questions? Call Advertising Coordinator Kathy Kelly at 800.535.5670 x100.

No animated graphics accepted at this time.

Provide page link if you wish to link the banner to your web site.

1 Month           $660
4 Months          $590
                                           MEDI A K I T 2 011

Professional Development Conferences & Trade Shows
Do you know how quickly the wine industry is changing, and are
you keeping up with the changes necessary to stay competitive and
profitable? It’s never too late to learn a new tip or tactic to enhance
your skill set and make your business more profitable. That’s why
we’ve designed our Professional Development Series of seminars and
conferences designed for the wine industry. Exhibitors also benefit
by showcasing their products and services to uniquely targeted

Wineries Unlimited Conference & Trade Show
March 29-April 1, 2011, Richmond, VA
Join us for the largest wine industry trade show and conference east
of the Rockies! For 35 years, Wineries Unlimited has grown into the
industry’s foremost event of its kind with upwards of 2,300 winery
and vineyard personnel in attendance last year. The four-day
conference includes sessions for newcomers, special workshops,
and multiple session tracks on enology, viticulture, management,
and marketing issues. This is the buying show for the Eastern/
Midwestern wine trade designed for and attended by vineyard and
winery owners in this wine market. A survey given to attendees
revealed that 40 percent of respondents made purchases of $20,000
or more at the show. Numerous purchases over $100,000 were also
recorded. The two-day trade show houses over 330 exhibitor booths to showcase products and services. Because of the large
geographic spread of the Eastern/Midwestern wine industry, exhibitors tell us they do a large part of their business at this show as
a result of the face-to-face contact made there. Suppliers have a chance to greet and sell to winery owners, operators and grape
growers from over 33 states and provinces (and counting!). Don’t miss this cost-effective way to reach your growing Eastern/
Midwestern market! Unique social events include a Welcome “Bring your own Bottle” Wine Reception, Keynote Luncheon, and the
Best of the East Grand Gala and Gold Medal Tasting of winners from last season’s International Eastern Wine Competition. Over
3,000 in total attendance anticipated in 2011.

Midwest Grape & Wine Conference and Trade Show
February 4-7, 2011, St. Charles, MO
Now in its 26th year, has partnered with Vineyard & Winery Management magazine to provide over 60 years of combined
experience with wine industry conferences and trade shows. This year we are uniting 17 states in the heartland of America under
one roof. The 2011 conference has moved to the St. Charles Convention Center in St. Charles, Missouri, only 10 minutes from the
Lambert International Airport. Join us for three full days of viticulture, enology and marketing sessions and an extraordinary trade
show. Over 700 in total attendance anticipated in 2011.

Wine Club Summit and Tasting Room Profitability Conference & Trade Show
April 19-21, 2011, Santa Rosa, CA
These two back-to-back events are designed to boost retail room profits and bolster wine club sales. Attendees from across the
US and Canada learn tips and tactics to boost their profit margins while exhibitors reach a uniquely targeted wine industry buying
audience. Both are highly popular and sell-out events. Over 300 in total attendance is anticipated n 2011.
                                          MEDI A K I T 2 011

Trade Show Booth and Event Sponsorship Opportunities

If you’re a successful business person or even just starting out, you already know what it takes to succeed in the wine industry. But
do you know how to surpass your quotas, increase your exposure, and pave the way to new levels of success?

There are many ways to spend your dollar, wheter it’s through print advertising, web advertising, or buying a booth and/or
sponsorship at a trade show. You’re in luck wtih Vineyard & Winery Management because we can offer you all of the above
due to our varied media platform. Booths range from about $700 for our smaller shows to about $1,800 for our larger events.
Sponsorships come in a variety of a la carte options starting as low as $300 to premium level sponsorships as high as $25,000.

Don’t limit your trade show experience to the walls of your exhibit space. Go the extra mile. Purchase a booth and/or take
                              advantage of one of our many sponsorship opportunities. Wineries Unlimited in Virginia is the
                              largest wine industry event of its kind in the East and the second largest outside California. The
                              Midwest Grape & Wine Confrence in Missouri is the third largest outside California. Tasting Room
                              Profitability and Wine Club Summit is set in Sonoma County, right in the heart of California’s wine

                                We offer a variety of items and price points to choose from, so we invite you to lock in your preferred
                                option early.

                                Contact one of our sales reps today to discuss your options:
                                East Coast—Sponsorships               West Coast—Sponsorships                Booth Space - Miki Hodge
                                3970 Post Road,                       PO Box 2358, Windsor, CA               c/o Executive Events
                                Penthouse #2                          95492                                  Phone 303.530.0205 x24
                                Warwick, RI 02886                     Phone 800.535.5670 x109                Fax 719.539.6931
                                Phone 401.885.8788 x11                Fax 707.577.7705             
                                Fax 401.886.8020            
All sponsorships will include logo recognition as an official event sponsor in the official on-site program guide, on sponsor signage,
and on our web site. Here are some of the benefits you can expect to receive:

Sponsors who sign up early will have the privilege of putting their company’s logo in all pre-promotional material and be listed on
the event web site as an official event sponsor with a clickable link to your homepage.

Event Exposure
A sponsorship gives your company name increased recognition and the repetition it needs in order to
attract buyers at the event. It gives you that extra bit of exposure needed to drive clients straight to
your booth — not your competitors’.

Can’t make it to the event? Send your logo instead.
Your logo will be strategically placed on sponsored materials throughout this event even if you can’t
be there in person. Ask about the Marketing Bundle Inserts into Trade Show Bags as an option.

We invite you to be seen.
Take advantage of one of our sponsorship opportunities so you’ll be sure to see your company name
all over our event! If you’ve got an idea for a special sponsorship, we’d love to hear it. Give us a call and we may be able to create a
custom option for you.

Call us today to discuss your options.
                                          MEDI A K I T 2 011

Wine Competitions
                   Inquire soon for 2011 information.
                   Grand Harvest Awards (GHA)—Each winter in Sonoma County, CA
                   What sets Grand Harvest Awards apart from the rest? One word...terroir. The Grand Harvest Awards is unlike
                                 any other wine competition as it gives the industry a chance to bring together entries according
                                 to regional classification. A medal in this wine competition not only gives winning wines
                                 prestige and selling power, it adds retail room talking points. Beyond the determination of
                                 medals, the Grand Harvest Awards affords its winners a unique selling proposition—its terroir
                                 ranked against its competitors. GHA recognizes wine entries that best exemplify the terroir of
                                 their respective viticultural areas, and acknowledges its influence on wine quality. Favorable
                                 awards support increased local and regional sales. A win in Grand Harvest can put winning
                                 wines into a whole new sales category.

                   Established in 1990, this is the only wine judging is based on the terroir of the product, affording a better
                   way to both learn about and market the value of the wine. Twenty-four judges evaluated over 1,400 entries
                   and awarded a total of 1,027 medals including 141 gold, 426 silver and 461 bronze. Garnering medals at the
                   Grand Harvest Awards has traditionally been difficult to achieve because of its high standards of excellence.
                   Wine competitions are invaluable purchasing tools that help consumers choose from over 6,000 wineries in
                   the US alone. “The Grand Harvest Awards are a great forum for producers to have their wines evaluated by
experienced judges in the context of their respective growing regions,” said competition chairman Bill Traverso. “Wines from up-
and-coming regions such as Nebraska and Florida garnered gold medals.”

West Coast Wine Competition (WCWC)—Each spring in Sonoma County, CA
This traditional wine competition continues its mission of awarding medals to outstanding West Coast wines. The 28th annual
competition awarded a total of 14 Double Gold, 77 Gold, 412 Silver, and 400 Bronze medals from a field of nearly 1,400 entries. “The
quality of the entries was especially impressive this year, so any winery winning a medal should be truly proud,” said Robert Merletti,
publisher of Vineyard & Winery Management. Established in 1982, the West Coast Wine Competition recognizes outstanding wines
produced in Arizona, California, Hawaii, Idaho, Nevada, New Mexico, Oregon, Washington, Australia, Baja California (Mexico), British
Columbia (Canada) and New Zealand. This year, the competition added entries from Montana, Wyoming, Colorado and the wine
regions of South America. “We didn’t have one or two regions dominating the awards, so this year’s results were very even across
the board,” said competition Chairman Bill Traverso, a 35-year veteran of the wine trade. “It proves that good winemaking can occur
in wine regions throughout the US and overseas.”

International Eastern Wine Competition & Riesling Championships (IEWC)—Each spring in Watkins Glen, NY
The 34th International Eastern Wine Competition (IEWC), one of the oldest and largest professional wine competitions in the
United States, was held May 19–21, 2010 in Watkins Glen, New York. Judges awarded 1,144 medals (44 Double Gold, 151 Gold,
399 Silver and 558 Bronze) from a field of 1,600 entries that were submitted by wineries in 37 American states and three Canadian
provinces (British Columbia, Ontario and Quebec) as well as the countries of Argentina, Australia, Chile, Germany, Italy, New
Zealand, South Africa and Spain. Entries were evaluated by an experienced group of professional wine judges with backgrounds
in wine marketing, education and media, enology, viticulture, food and beverage, hospitality and tourism. According to the event
chairman, we were pleased to have a record 37 states entering the competition this year. The top medal results were very eclectic,
from natives to hybrids to regular and non-mainstream vinifera grapes, showing outstanding quality across Northern America.

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