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California Farmer www.FarmProgress.com - August 2010 7 California News Net Proactive avocado pest control By LEN RICHARDSON Key Points C ALIFORNIA’S avocado industry ■ Avocado seed moth could devastate is worth more than $320 million California’s avocados. annually, and has 6,000 growers ■ Mark Hoddle’s team has collected 300 farming 6,000 acres. Indeed, California pest-infected avocados in Peru. grows nearly 95% of the country’s ■ Hoddle is rearing out the pests and their avocados. University of California, Riv- natural enemies in their lab. erside, entomologist Mark Hoddle is in Peru to look for known avocado pests: in particular, the avocado seed moth, orchards and fruit vendors in Peru, and Stenoma catenifer, that could wreak are rearing the pests and their natural en- havoc on California’s avocados, should emies in their lab for study. Later, these the pest make its way to the state. pests and their biocontrol agents will be “This pest is native to Peru, and is par- identiﬁed by taxonomic specialists, and ticularly destructive in avocado-growing described and named if they turn out to areas in the Chanchamayo region of be species new to science. the Junin District,” says Hoddle, the di- rector of the Center for Invasive Species It’s happened before Research. Like an Indiana Jones of inva- “As part of the survey, we are pros- sive species, he travels around the world pecting for unknown species of avocado in search of invasive pests that could fruit pests — those that have not been INVASIVE SHOPPING: Mark Hoddle looks for pest-infested avocados in threaten California’s agriculture. Hoddle recorded attacking avocados before,” a fruit stall in San Ramon, Junin, Peru. Fruits with feeding insects inside and his research team have collected Hoddle says. When an unknown pest were collected and returned to the SENASA (Peru’s equivalent to the USDA almost 300 pest-infected avocados from shows up, establishes itself and causes Animal Plant Health Inspection Service) lab in San Ramon and held havoc, oftentimes researchers can be in cages to rear new insects for study. left scrambling on how best to develop eradication or management plans. “We have seen this twice before in California with avocado pests: the California, he and his team want to be Contents Vol. 293 No. 8 persea mite and the avocado thrips,” fully prepared for pests that could be Hoddle says. “Both were species new invasive in California. “We also want to ■ California News Net 1 to science when they ﬁrst showed up in identify any natural enemies they may ■ California Provocateur 8 the U.S., and they are the worst two in- have and how effective these biocontrol vasive pests California avocado growers agents are,” Hoddle says. ■ Specialty/Field Crops 10 ACCIDENTS HAPPEN: Stenoma need to manage. The persea mite, which In San Diego, Riverside, Ventura and ■ Machinery Search 14 catenifer is an extremely destructive insect and an invasion threat to is native to Mexico, has also spread to San Luis Obispo counties, Hoddle’s ■ Land Management 17 California, because larvae may be Costa Rica, Israel and Spain, where it at- team already has set up a proactive ■ Natural Resources 18 accidentally introduced inside of imported tacks avocados.” monitoring network with the Stenoma ■ Dairy/Livestock 20 avocados that originate from countries In the case of Peruvian avocados, pheromone to detect the moth early, which are already imported into should it ever arrive in the state. ■ Marketplace/Classiﬁed 22 where this pest is a native. ■ A Taste of California 27 ■ Market Intelligence 28 U.S. wine shipments Editor: Len Richardson firstname.lastname@example.org 125 Ryan Industrial Court, Suite climb but value falls NAPA VALLEY VINTNERS PHOTO BY JASON TINACCI 107, San Ramon, CA 94583 Phone: 925-855-9409 Fax: 925-855-9578 By LEN RICHARDSON Contributing Editors: Key Points Richard Davis, Pam Golden, Alan URING the recessionary 2009 D economy, California vintners shipped 467.7 million gallons (196.7 million cases) of California wine ■ California wine shipped to U.S. markets in 2009 rose a modest 0.2%. ■ Retail value of sales dropped 3% as patrons traded down for lower cost. Newport, John Otte, J.T. Smith, Arlan Suderman, Cecil Yancy Jr. Executive Editor: Dan Crummett to the U.S. wine market in 2009, up a WINE AT HOME: Trends support ■ Wine exports, 90% from California, Corporate Editorial Director: modest 0.2% compared to the previous shipments in the U.S. as consumers year’s volume. slid 9.5% in value. have kept wine on the table in a tough Willie Vogt The estimated retail value of these economy. Baby boomers have enjoyed email@example.com sales was $17.9 billion, down 3% from grew up in families who served wine, are wine for decades; now, millennial Phone: 651-454-6994 2008, as consumers traded down to also showing an afﬁnity for wine,” said consumers, raised in wine-drinking families, are showing an afﬁnity for wine. Sales: Sandy Creighton lower-priced wines, according to wine in- Robert P. “Bobby” Koch, president and Phone: 559-433-9343 dustry consultants Gomberg, Fredrikson CEO of the Wine Institute. & Associates, or GFA, in Woodside. Wineries that were reliant on restau- sales. Less-expensive wines (priced up Subscription Questions: California wine shipments worldwide rant sales found that on-premise sales to $7 for 750 ml) accounted for much of Phone: 800-441-1410 to all markets in the U.S. and abroad were off 6% to 9% as consumers dined the growth in 2009. decreased 1.2% to 563.5 million gallons more at home and business travel was Keep up on ag news in the region. (237.0 million cases). curbed. Some wineries diverted in- Wines increase in food stores Check out www.FarmProgress.com. We feature updates on a wide range ventory to off-premise retail accounts Wine sales from all production sources of topics, marketing data and weather Still on the dinner table and placed new emphasis on direct-to- in U.S. food stores grew in volume by 2% information you can put to work in “Although consumers were cautious in consumer sales with tasting-room staff in 2009, according to The Nielsen Co., a your operation. their spending last year, the underlying training, more wine club events, social global media and consumer information consumer trends in the U.S. have kept media outreach, special offers and up- and analytics provider. All the growth Postmaster: Please send wine on the dinner table during this graded website content, according to was with American wines. address corrections to California tough economy. The baby boomer gen- GFA. Fourth-quarter results were en- Similar to table wine trends, sparkling Farmer, 255 38th Avenue, Suite P, eration has enjoyed wine for decades, couraging, with shipments from several wine and champagne grew in volume be- St. Charles, IL 60174-5410. and now millennial consumers, who coastal warehouses reporting improved cause of gains in value-priced offerings.
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