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Upper Westside


									  Upper Westside
Livable Centers Initiative
         Open House

Where are we in the LCI Study?


  Kick Off Meeting
  Focus Groups

  –   Non-Profits
  –   Neighborhoods
  –   Greenspace
  –   Development
  –   Private Property Owners
  –   Transportation

  Draft Presentation
Where are we in the LCI Study?

To Do:

  Draft Plan document review
  Final Open House (early January)
  Submit LCI Plan to Atlanta Regional
  Commission (early to mid January)
Vision for the UWS

The vision of the Upper Westside Community is to
continue to build a section of the city that:

  Reflects the area’s past and future through the
  use of industrial materials, scale, and building

  Provides residents, visitors, and workers with
  transportation alternatives for reaching the area
  and traveling within the area.
Vision for the UWS

The vision of the Upper Westside Community is to
continue to build a section of the city that:

  Supports a diversity of housing, jobs, shopping,
  and recreation that can include people of all
  incomes and ages.

  Protects the diversity of smaller scale residential,
  commercial, and industrial uses from institutional
Goals for the UWS

Community Character/Urban Design

     Retain the identity of the area by preserving and
     expanding upon the diverse urban environment
     that welcomes current and future residents,
     artists, and small businesses.

     Strengthen identity by celebrating the area’s
     unique historic character, including its role as a
     rail and distribution center and site of Civil War
Goals for the UWS

Community Character/Urban Design

     Recognize the industrial roots of the area by
     promoting industrial materials, scale, and

     Create a distinct identity and visual brand for
     each character area.
Goals for the UWS


     Support the desired mix of land uses through a
     network of safe, efficient and convenient
     transportation options, including transit,
     walking, biking, auto, and truck.

     Improve pedestrian access throughout the
     study area.

     Promote the establishment of new transit
     routes, including the Atlanta Beltline.
Goals for the UWS

Open Space/Pedestrian

     Enhance use of existing parks

     Provide adequate open space through new urban
     plazas, parks and greenways

     Create a high quality public realm along streets

     Create new opportunities for walking and biking
     within the Upper Westside and to other Activity
Goals for the UWS

Economic Development

     Continue the momentum of revitalization by
     bringing renewed economic strength to all
     parts of the study area.

     Encourage flexibility and creativity of

     Market the arts and high tech identity of the
Goals for the UWS

Economic Development

     Include a diversity of employment options
     within the Upper Westside by integrating new
     light industrial and other job-generating
     activities into the area.

     Prevent displacement of existing residents,
     businesses and social service agencies.
Goals for the UWS

Land Use

     Ensure the continuity of industrial and other
     employment-based uses by improving overall
     land use compatibility through better
     regulation and buffering.

     Support a variety of lifestyles by promoting
     mixed use development and permitting live-
     work arrangements.
Goals for the UWS

Land Use

     Provide for maximum flexibility for the compatible
     development of new housing units and jobs
     through flexible land use regulations.

     Promote development densities sufficient to
     support and promote mass transit options.
Character Areas

 Areas recognizable for shared features such as
 building types, land uses, or period of development

 Almost all areas in the Upper Westside are mixed use
 overall – but each area has its special emphasis

 Organizes the overall study area into a series of
 smaller parts
Character Areas

  Marietta/Howell Mill Main Street
  Knight Park/Howell Station
  Huff Design
  English Avenue North
Marietta/Howell Mill Main Street

Focused around the Marietta and Howell Mill corridors,
this character area is the spine of the Upper Westside.

It features a mixed use, pedestrian-scale
environment of live/work units, adaptive reuse of
existing buildings, lofts, galleries, restaurants and
entertainment joined by a distinct post-industrial look.
Huff Design

Focused along Huff Road, this character area
integrates medium density residential
opportunities in Blandtown with a diverse
destination shopping district that includes
industrial show rooms, retail (interior design),
live/work, light industry, office, and warehousing.
Knight Park/Howell Station

Focused on a historic residential neighborhood, this area
features preserved single family houses,
compatible, new single family residential in-fill, open
space connections, and close-by retail opportunities along
Marietta Street.

With an area that includes sites along West Marietta
Street, Lowery Boulevard, and Jefferson Street, this
economic hub of the Upper Westside blends
existing and new industrial activities with live/work and
other mixed use spaces.
English Avenue North

A neighborhood revitalization area that complements the
existing English Avenue neighborhood with new medium
density housing opportunities, a greenway, and a mix of
commercial and residential uses along Hollowell Parkway.

A revitalized medium to high density residential
neighborhood with commercial/retail activity along
Northside Drive.

An area that links the Upper Westside to
Georgia Tech and Northyards Park with loft offices,
cultural institutions, restaurants, and other convenient

An area that links the Upper Westside to Downtown
cultural and tourism destinations and provides a more
intense mix of urban shopping and living experiences.

 Focal points of the study area where new growth or
 redevelopment opportunities are concentrated

 Often focused around intersections and places that
 signal a transition from one character area to another

 It’s the “there there”
Primary Nodes

 Marietta and Northside Drive
   High-density, mixed use node with a major public
   space and public art marking entry into the heart of
   the Upper Westside

 Northside Drive and Donald Lee Hollowell
   High-density, mixed use node with a public plaza and
   public art marking entry into the heart of the Upper
Primary Nodes

 Marietta and Howell Mill
   Medium-density, mixed use node with small public or
   semi-public plazas; the “living room” of the Upper

 Donald Lee Hollowell and Marietta Boulevard
   Transit oriented development node with
   neighborhood serving retail, high density residential,
   and some office/institutional spaces
Primary Nodes

 Marietta and Simpson
   Entertainment and tourism node with very high
   density housing and a gateway feature

 Marietta Boulevard and Elaine
   Neighborhood retail and medium density residential
   with open space feature
Primary Nodes

 Northside Drive and 14th St.
   Major gateway anchored with high density mixed use
   development at intersection; “downtown Home

 Marietta and Joseph Lowery
   Medium density node with mixed use development
   and a small public plaza

 Marietta and Means Street
   Medium density node with a mix of institutional,
   commercial, and residential uses
Secondary Nodes

 Howell Mill and 14th
   Medium density, mixed use node

 Joseph Lowery and Donald Lee Hollowell
   Medium density, mixed use node with neighborhood
   oriented commercial

 Northside Drive and 10th
   Medium density, mixed use node and minor gateway
Design Overlay

 A design overlay is a set of regulations that control the
 site characteristics and architectural standards of
 buildings in an area

 These regulations apply in addition to any existing

 A design overlay may regulate height, scale, massing,
 materials, façade, set backs or other aspects of the
 physical character of buildings
Design Overlay

Post-Industrial design/development means:

  The historically accurate restoration and conversion of
  unused existing industrial buildings for new purposes,
  such as housing, office space, entertainment or retail

  New building construction that blends contemporary
  design elements with the look and feel of existing
  buildings in the area
Design Overlay

The roots of the Upper Westside include:

  Simple business, commercial, warehousing and
  industrial structures

  Modest housing intended for workers

  Emphasis on durability and function
Design Overlay

 Simple, durable materials
 Straightforward facades
 Buildings close to street
Design Overlay

Significant buildings
Design Overlay

Context appropriate restoration
 Design Overlay

Context appropriate new construction
Historic Preservation

Three federally listed historic districts:

  the Howell Station District

  the Means Street District

  the Howell Interlocking Historic District
Historic Preservation

 Explore opportunities for local historic designation

 Protect and preserve individual structures that reflect
 the area’s history as a rail-based center of industrial
 activity, worker housing, and street-front retail
Marietta Main Street

 Organizing corridor of the Upper Westside

 Recapture historic vitality and prominence of Marietta

 Contemporary interpretation of the traditional main
Marietta Main Street

 Wide, high quality pedestrian realm

 Restored buildings and new post-industrial structures
 that are close to the street

 Dedicated in-street trolley line

 Dense, mixed use activity, including lofts, galleries, live-
 work spaces, offices and restaurants
Marietta Street Before

Marietta Street After

Mixed Use Main Streets


  Howell Mill Road
  Northside Drive
  Donald Lee Hollowell Parkway
  Marietta Boulevard
Mixed Use Main Streets

Corridors emphasize:

  Additional intensity and growth, especially at key
  Mixed uses
  Pedestrian-oriented development
  Future transit opportunities
  Physical connections to surrounding neighborhoods and
Trolley Line

  Forms a loop with in-street trolley service along
  Northside Drive, Marietta Street, and Howell Mill Road

  Promotes connections to Atlantic Station and Midtown
  and Downtown

  Intended as local service with stops along main
  corridors to reinforce pedestrian activity and catalyze
Other Transit Opportunities

Preferred Beltline routes:
  Herndon Street Route
  Mead Route*
  Marietta Boulevard Route

Strengths of these routes:
   Avoid Beltline running with on-street traffic
   Promote redevelopment and industrial Beltline
   Connect with open space opportunities

  * Without displacement of existing uses, such as Mead
Other Transit Opportunities

Other transit concepts:

  Northside Drive corridor/ Inner Core C Loop

  Marietta Boulevard/Marietta Street route to Cobb

  Donald Lee Hollowell to I-285
Transportation Improvements

Emphasis on:

  improvements to existing intersections to achieve
  safer function
  corridor improvements
  new street links to improve connectivity
  additional sidewalks and pedestrian facilities
Open Space/Pedestrian

Major Streetscapes:
  Northside Drive
  Donald Lee Hollowell

  Beltline Greenway
  Maddox Park - English Avenue North - GWCC Greenway
  Tech Parkway Greenway
Market Potential

Retail Market Potential (in square feet)

               Intown      Regional    Total
               Market      Market
               Capture     Capture
  Years        65,583      175,058     240,641

  Years        83,723      255,384     339,107

  10 Year Total 149,306    430,442     579,748
Market Potential

Residential Market Potential (in units)

                Rental     For Sale       Total
                Housing    Housing

  10 Year Total 4,307      2,457          6,764
Arts and High Tech Economic Development

 Build on the emerging identity of the Upper
 Westside as a grass-roots arts center

 Create a community development corporation that
 specializes in affordable live-work spaces for

 Revise existing mixed-use zoning categories to
 create more flexible and varied live-work options
Arts and High Tech Economic Development

 Create an organization to market jointly for
 individual artists and galleries and to recruit
 artists to the area

 Encourage the use of locally produced art in public
 spaces and streetscapes within the Upper Westside

 Promote as metropolitan “hot spot” with
 infrastructure to support WiFi and other emerging
Urban Business Park

 Emphasize flexible, hybrid components that can
 accommodate industrial, office or show room
 users, including small niche office activities

 Focus on areas such as the Arts, Research,
 Education and the Employment character areas
Workforce and Life Cycle Housing

 Avoid the displacement of long-time residents and

 Assist long-time existing homeowners

 Increase outreach to promote public awareness of
 existing tax incentive programs
Workforce and Life Cycle Housing

 Promote affordable housing bonuses through
 regulation, such as the Quality of Life Zoning

 Encourage local institutions to implement
 employer-assisted housing programs for local

 Work with Fulton County and the School Board to
 increase the exemption for long-time low-income
 households and/or cap assessment increases
LEED Development

 Leadership in Energy and Environmental Design

 Certifies that new development achieves
 sustainable, environmentally friendly goals

 Strong market appeal to creative and knowledge-
 based industries
Other Concepts

Northside Design Framework

  Undergoing further study and detailed transportation
  analysis as part of Northside Drive Corridor Study

  Concepts to address lack of open space, lack of
  wayfinding and orientation, and need for economic
  catalyst in south
Other Concepts

Northside Design Framework

  Includes signature open space at Howell Mill Road and
  Marietta Street intersection

  Includes roundabout at Northside Drive and Hollowell

  Identifies various redevelopment opportunities around
  these key sites and gateways into study area
Land Use
Track our Progress

• City of Atlanta Website –
  -> Bureau of Planning

• City of Atlanta Contact – Jia Li at; 404.330.6961

• EDAW Contact – Liz Drake at; 404.870.5339
Upcoming Public Participation Dates

 Final Open House - January

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