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Upper Westside Livable Centers Initiative Open House UWS LIVABLE CENTERS INITIATIVE Where are we in the LCI Study? Completed: Kick Off Meeting Focus Groups – Non-Profits – Neighborhoods – Greenspace – Development – Private Property Owners – Transportation Charrette Draft Presentation Where are we in the LCI Study? To Do: Draft Plan document review Final Open House (early January) Submit LCI Plan to Atlanta Regional Commission (early to mid January) Vision for the UWS The vision of the Upper Westside Community is to continue to build a section of the city that: Reflects the area’s past and future through the use of industrial materials, scale, and building patterns. Provides residents, visitors, and workers with transportation alternatives for reaching the area and traveling within the area. Vision for the UWS The vision of the Upper Westside Community is to continue to build a section of the city that: Supports a diversity of housing, jobs, shopping, and recreation that can include people of all incomes and ages. Protects the diversity of smaller scale residential, commercial, and industrial uses from institutional expansion. Goals for the UWS Community Character/Urban Design Retain the identity of the area by preserving and expanding upon the diverse urban environment that welcomes current and future residents, artists, and small businesses. Strengthen identity by celebrating the area’s unique historic character, including its role as a rail and distribution center and site of Civil War history. Goals for the UWS Community Character/Urban Design Recognize the industrial roots of the area by promoting industrial materials, scale, and character. Create a distinct identity and visual brand for each character area. Goals for the UWS Transportation Support the desired mix of land uses through a network of safe, efficient and convenient transportation options, including transit, walking, biking, auto, and truck. Improve pedestrian access throughout the study area. Promote the establishment of new transit routes, including the Atlanta Beltline. Goals for the UWS Open Space/Pedestrian Enhance use of existing parks Provide adequate open space through new urban plazas, parks and greenways Create a high quality public realm along streets Create new opportunities for walking and biking within the Upper Westside and to other Activity Centers Goals for the UWS Economic Development Continue the momentum of revitalization by bringing renewed economic strength to all parts of the study area. Encourage flexibility and creativity of development. Market the arts and high tech identity of the area. Goals for the UWS Economic Development Include a diversity of employment options within the Upper Westside by integrating new light industrial and other job-generating activities into the area. Prevent displacement of existing residents, businesses and social service agencies. Goals for the UWS Land Use Ensure the continuity of industrial and other employment-based uses by improving overall land use compatibility through better regulation and buffering. Support a variety of lifestyles by promoting mixed use development and permitting live- work arrangements. Goals for the UWS Land Use Provide for maximum flexibility for the compatible development of new housing units and jobs through flexible land use regulations. Promote development densities sufficient to support and promote mass transit options. Character Areas Areas recognizable for shared features such as building types, land uses, or period of development Almost all areas in the Upper Westside are mixed use overall – but each area has its special emphasis Organizes the overall study area into a series of smaller parts Character Areas Marietta/Howell Mill Main Street Knight Park/Howell Station Huff Design Employment English Avenue North Antioch Arts/Education/Research Downtown Marietta/Howell Mill Main Street Focused around the Marietta and Howell Mill corridors, this character area is the spine of the Upper Westside. It features a mixed use, pedestrian-scale environment of live/work units, adaptive reuse of existing buildings, lofts, galleries, restaurants and entertainment joined by a distinct post-industrial look. Huff Design Focused along Huff Road, this character area integrates medium density residential opportunities in Blandtown with a diverse destination shopping district that includes industrial show rooms, retail (interior design), live/work, light industry, office, and warehousing. Knight Park/Howell Station Focused on a historic residential neighborhood, this area features preserved single family houses, compatible, new single family residential in-fill, open space connections, and close-by retail opportunities along Marietta Street. Employment With an area that includes sites along West Marietta Street, Lowery Boulevard, and Jefferson Street, this economic hub of the Upper Westside blends existing and new industrial activities with live/work and other mixed use spaces. English Avenue North A neighborhood revitalization area that complements the existing English Avenue neighborhood with new medium density housing opportunities, a greenway, and a mix of commercial and residential uses along Hollowell Parkway. Antioch A revitalized medium to high density residential neighborhood with commercial/retail activity along Northside Drive. Arts/Education/Research An area that links the Upper Westside to Georgia Tech and Northyards Park with loft offices, cultural institutions, restaurants, and other convenient services. Downtown An area that links the Upper Westside to Downtown cultural and tourism destinations and provides a more intense mix of urban shopping and living experiences. Nodes Focal points of the study area where new growth or redevelopment opportunities are concentrated Often focused around intersections and places that signal a transition from one character area to another It’s the “there there” Primary Nodes Marietta and Northside Drive High-density, mixed use node with a major public space and public art marking entry into the heart of the Upper Westside Northside Drive and Donald Lee Hollowell High-density, mixed use node with a public plaza and public art marking entry into the heart of the Upper Westside Primary Nodes Marietta and Howell Mill Medium-density, mixed use node with small public or semi-public plazas; the “living room” of the Upper Westside Donald Lee Hollowell and Marietta Boulevard Transit oriented development node with neighborhood serving retail, high density residential, and some office/institutional spaces Primary Nodes Marietta and Simpson Entertainment and tourism node with very high density housing and a gateway feature Marietta Boulevard and Elaine Neighborhood retail and medium density residential with open space feature Primary Nodes Northside Drive and 14th St. Major gateway anchored with high density mixed use development at intersection; “downtown Home Park” Marietta and Joseph Lowery Medium density node with mixed use development and a small public plaza Marietta and Means Street Medium density node with a mix of institutional, commercial, and residential uses Secondary Nodes Howell Mill and 14th Medium density, mixed use node Joseph Lowery and Donald Lee Hollowell Medium density, mixed use node with neighborhood oriented commercial Northside Drive and 10th Medium density, mixed use node and minor gateway Design Overlay A design overlay is a set of regulations that control the site characteristics and architectural standards of buildings in an area These regulations apply in addition to any existing zoning A design overlay may regulate height, scale, massing, materials, façade, set backs or other aspects of the physical character of buildings Design Overlay Post-Industrial design/development means: The historically accurate restoration and conversion of unused existing industrial buildings for new purposes, such as housing, office space, entertainment or retail New building construction that blends contemporary design elements with the look and feel of existing buildings in the area Design Overlay The roots of the Upper Westside include: Simple business, commercial, warehousing and industrial structures Modest housing intended for workers Emphasis on durability and function Design Overlay Simple, durable materials Straightforward facades Buildings close to street Design Overlay Significant buildings Design Overlay Context appropriate restoration Design Overlay Context appropriate new construction Historic Preservation Three federally listed historic districts: the Howell Station District the Means Street District the Howell Interlocking Historic District Historic Preservation Explore opportunities for local historic designation Protect and preserve individual structures that reflect the area’s history as a rail-based center of industrial activity, worker housing, and street-front retail Marietta Main Street Organizing corridor of the Upper Westside Recapture historic vitality and prominence of Marietta Street Contemporary interpretation of the traditional main street Marietta Main Street Wide, high quality pedestrian realm Restored buildings and new post-industrial structures that are close to the street Dedicated in-street trolley line Dense, mixed use activity, including lofts, galleries, live- work spaces, offices and restaurants Marietta Street Before THE ORGANIZING CONCEPTS Marietta Street After THE ORGANIZING CONCEPTS Mixed Use Main Streets Includes: Howell Mill Road Northside Drive Donald Lee Hollowell Parkway Marietta Boulevard Mixed Use Main Streets Corridors emphasize: Additional intensity and growth, especially at key intersections Mixed uses Pedestrian-oriented development Future transit opportunities Physical connections to surrounding neighborhoods and developments Trolley Line Forms a loop with in-street trolley service along Northside Drive, Marietta Street, and Howell Mill Road Promotes connections to Atlantic Station and Midtown and Downtown Intended as local service with stops along main corridors to reinforce pedestrian activity and catalyze development Other Transit Opportunities Preferred Beltline routes: Herndon Street Route Mead Route* Marietta Boulevard Route Strengths of these routes: Avoid Beltline running with on-street traffic Promote redevelopment and industrial Beltline character Connect with open space opportunities * Without displacement of existing uses, such as Mead Other Transit Opportunities Other transit concepts: Northside Drive corridor/ Inner Core C Loop Marietta Boulevard/Marietta Street route to Cobb County Donald Lee Hollowell to I-285 Transportation Improvements Emphasis on: improvements to existing intersections to achieve safer function corridor improvements new street links to improve connectivity additional sidewalks and pedestrian facilities Open Space/Pedestrian Major Streetscapes: Marietta/Howell Northside Drive Donald Lee Hollowell Greenways: Beltline Greenway Maddox Park - English Avenue North - GWCC Greenway Tech Parkway Greenway Market Potential Retail Market Potential (in square feet) Intown Regional Total Market Market Capture Capture Years 65,583 175,058 240,641 2004-2009 Years 83,723 255,384 339,107 2009-2014 10 Year Total 149,306 430,442 579,748 Market Potential Residential Market Potential (in units) Rental For Sale Total Housing Housing 10 Year Total 4,307 2,457 6,764 (2004-2014) Arts and High Tech Economic Development Build on the emerging identity of the Upper Westside as a grass-roots arts center Create a community development corporation that specializes in affordable live-work spaces for artists Revise existing mixed-use zoning categories to create more flexible and varied live-work options Arts and High Tech Economic Development Create an organization to market jointly for individual artists and galleries and to recruit artists to the area Encourage the use of locally produced art in public spaces and streetscapes within the Upper Westside Promote as metropolitan “hot spot” with infrastructure to support WiFi and other emerging technologies Urban Business Park Emphasize flexible, hybrid components that can accommodate industrial, office or show room users, including small niche office activities Focus on areas such as the Arts, Research, Education and the Employment character areas Workforce and Life Cycle Housing Avoid the displacement of long-time residents and artists Assist long-time existing homeowners Increase outreach to promote public awareness of existing tax incentive programs Workforce and Life Cycle Housing Promote affordable housing bonuses through regulation, such as the Quality of Life Zoning Districts Encourage local institutions to implement employer-assisted housing programs for local workers Work with Fulton County and the School Board to increase the exemption for long-time low-income households and/or cap assessment increases LEED Development Leadership in Energy and Environmental Design Certifies that new development achieves sustainable, environmentally friendly goals Strong market appeal to creative and knowledge- based industries Other Concepts Northside Design Framework Undergoing further study and detailed transportation analysis as part of Northside Drive Corridor Study Concepts to address lack of open space, lack of wayfinding and orientation, and need for economic catalyst in south Other Concepts Northside Design Framework Includes signature open space at Howell Mill Road and Marietta Street intersection Includes roundabout at Northside Drive and Hollowell Parkway Identifies various redevelopment opportunities around these key sites and gateways into study area Northside Design Framework Land Use Track our Progress • City of Atlanta Website – www.atlantaga.gov -> Bureau of Planning • City of Atlanta Contact – Jia Li at email@example.com; 404.330.6961 • EDAW Contact – Liz Drake at firstname.lastname@example.org; 404.870.5339 Upcoming Public Participation Dates Final Open House - January
"Upper Westside "