social Social Media Linking and by huanghengdong

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									Social Media Linking and Promotion
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    by Eric Ward

    •    The surge in social media usage has created opportunities (and frenzy) among
•        link copy the SEO, and public relations professionals. It's true that links are
        Body building, largest resource of interactive marketing news, information,
         shared now by people in multiple ways reference exist just a few years ago. But
        commentary, advice, opinion, research, andthat didn'tin the world, online or off. From
         what to social, technology to trends, our coverage is expert, exclusive, and in-depth
        searchis the true effect and strategic value of these shared links? How do you
         encourage or spark the sharing of links and what is the impact on click traffic
         and search rank? In this session the panelists show live examples of the many
         ways social media can be used, and sadly abused, for link building and publicity
         purposes.




    Speaker Logo Here           @ericward
                                @twitterhandle
Social Sharing Like It’s 1999…
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    •                      http://www.urlwire.com/newsarchive/111599a.html



•       Body copy the largest resource of interactive marketing news, information,
        commentary, advice, opinion, research, and reference in the world, online or off. From
        search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here            @ericward
                                 @twitterhandle
Social Sharing Like It’s 2011…
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•     Body copy the largest resource of interactive marketing news, information,
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here          @ericward
                               @twitterhandle
What Is Social Media To You?
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•     Twitter, Facebook, Google+, and Linkedin get the majority of the publicity, but social
      media tools and communities exist for many niche subjects and groups as well.
•     Body copy the largest resource of interactive marketing news, information,
      http://pupaya.com/
•     commentary, advice, opinion, research, and reference in the world, online or off. From
      List of Social Media and Social Networking Sites
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here            @ericward
                                @twitterhandle
Tweets, Likes, and Shares Can Already Be
Purchased, Making Them Algorithmically
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Untrustworthy.
•     Body copy the largest resource of interactive marketing news, information,
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here           @ericward
                               @twitterhandle
Too Many Signals?
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•     If You Are After A Search Rank Boost Via Social Media Interaction, What “Signals”
      Should You Be Pursuing?

•     Body copy the largest resource of interactive marketing news, information,
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here           @ericward
                               @twitterhandle
The Folly of Followers?
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•     The Signal Metrics Of Social Media, Sharing, Following, Etc., Are Still Being Evaluated. NOBODY
      can say with certainty what signals matter the most and what those signals will be a year from now.

•     Body copy the largest resource of interactive marketing news, information,
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here               @ericward
                                   @twitterhandle
Twitter Example
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•     If you were a search engine, would the number of followers a person has be an important number?
      Not by itself. What about the profiles of those followers? Are they attracting followers as well? How
      often do they tweet? How often does what they tweet get re-tweeted, and by whom? When
•     Body copy the largest resource of interactive marketing news, information,
      someone tweets a link, how often is it clicked or shared, and by whom?
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




    Speaker Logo Here               @ericward
                                   @twitterhandle
The Like/Share Resistance Effect
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    •    How eager are you to “like” or fan Depends adult
         diapers, or Compound W wart remover, or tweet
         about how RID lice treatment helped your kids? Or
•       Body copy the largest resource of interactive marketing news, information,
         about that addiction treatment center?
        commentary, advice, opinion, research, and reference in the world, online or off. From
    •    Compare those to Lucky Charms Cereal or Hot
        search to social, technology to trends, our coverage is expert, exclusive, and in-depth
         Wheels cars. It’s human nature. So, are products
         that work well in embarrassing verticals banished to
         no-likeville forever?
    •    How will the engines account for this effect for
         rankings purposes?




    Speaker Logo Here                 @ericward
                                     @twitterhandle
What Do We Know, and What
HeaderDo About It?
Can We
•     Body copy the largest resource of interactive marketing news, information,
•     The engines want to include social link sharing data
      commentary, advice, opinion, research, and reference in the world, online or off. From
•     Early tests (live tweets in Google searches) and self selected networks (circles), where
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth
      my search results are only affected by people I’m already connected to. Re-tweets.
•     Social signals can be gamed, and if it can be gamed, people will try
•     The engines therefore must focus on the few truly helpful metrics and influencers
•     You have to find the influencers in your vertical, and seek engagement




    Speaker Logo Here           @ericward
                               @twitterhandle
Find the influencers in your vertical,
and seek engagement
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•     Find relevant Twitter users with:
•     Body copy the largest resource of interactive marketing news, information,
•     http://wefollow.com/
      commentary, advice, opinion, research, and reference in the world, online or off. From
•     http://www.twellow.com/
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth
•     Find relevant Twitter lists
•     http://listorious.com/
•     Find local Twitter users
•     http://www.twitterlocal.net/
•     http://www.twellow.com/twellowhood
•     http://www.localtweeps.com/


    Speaker Logo Here             @ericward
                                 @twitterhandle
Where I see the real value in Social Media as a
link building engine is in recognizing that many
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people using Social Media tools like Twitter or
G+ havethe largest resource influence in very specific
• Body copy trust and of interactive marketing news, information,
   commentary, advice, opinion, research, and reference in the world, online or off. From
   search to areas.
subjectsocial, technology to trends, our coverage is expert, exclusive, and in-depth




Speaker Logo Here            @ericward
                            @twitterhandle
Closing with an example:
Header links or create awareness of this site
If I want to build
•     Body copy the largest resource of interactive marketing news, information,
                                http://www.audiology.org
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth




                 http://bit.ly/sqTxR4




    Speaker Logo Here           @ericward
                               @twitterhandle
- Social media’s surface allure is at first about fame and
followers. Social’s deeper value is in researched discretion,
introducing our content to the right people. If that content is
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truly worthy, it will be shared.
•     Body copy the largest resource of interactive marketing news, information,
   commentary, about search engines and more world, online or off. From
- Worry less advice, opinion, research, and reference in the about resource
   search among a handful of experts, often behind the scenes
sharing to social, technology to trends, our coverage is expert, exclusive, and in-depth
in the corners of the web most people ignore.

- Ironically, it is often these very niche experts that can impact
your rankings, because the engines can identify and respect
their social footprint.

    Speaker Logo Here           @ericward
                               @twitterhandle
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•     Body copy the largest resource of interactive marketing news, information,
      commentary, advice, opinion, research, and reference in the world, online or off. From
      search to social, technology to trends, our coverage is expert, exclusive, and in-depth


                        LinkMoses Private from Eric Ward
         10-15 Link Opportunity Alerts (LOA's) and linking strategy posts
              sent to you individually via private email every month



    Speaker Logo Here           @ericward
                               @twitterhandle

								
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