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What do women want?
Cashing in on the WSOP
Affiliate interview series
REBECCA’S
AMSTERDAM
ADVENTURES
LETTER FROM 12 Rebecca’s CAC Amsterdam
2009 Adventures
THE DIRECTOR
It’s almost like being there! Rebecca Liggero conducts an
up-close and very personal tour of the exotic venues and
fun-filled events that make this Amsterdam conference
N umber 9 . . . Number 9 . . .
Number 9 – has a nice ring to it,
doesn’t it? Welcome to the ninth issue
so special.
of the GPWA Times Magazine, which
will launch June 1 and 2 at Affilicon 24 Income Access Survey Results
Israel, where around 1,500 affiliates The latest survey of iGaming affiliate marketers proves
and 70 exhibitors will come together that strategic intelligence is crucial to designing
to meet current partners, explore new effective campaigns.
relationships and get the latest expert
advice on SEO, social networking,
Cover Story: Online Bingo
media, Internet technologies and
more. 26 – How Big Will It Get?
Gary Trask looks at the game’s past, present and
Online bingo moves to center stage future, and learns along the way that, even in its online
this time around, as Gary Trask takes manifestation, bingo is bingo – to make a buck, you have
us from the game’s roots in 16th- to keep it fresh.
GPWA century Italy, through 1929 Georgia,
USA, to its present-day online
Executive Director:
incarnation. Along the way he offers
Michael Corfman
Marketing Director:
some analysis for the game’s enduring
popularity, reveals a few surprises
36 The Art of Gender Marketing
Linda Niskanen from MariaBingo explains that women
Andrea Mullaney regarding the bingo demographic, and gamblers are starting to make their presence felt in
Program Manager: lets us have a look at where the online the online gaming space and that there’s a difference
Steven Corfman game is going in the months and years between marketing to them and their male counterparts.
Program Coordinator: ahead.
Nancy Troy
Also not to be missed: MariaBingo’s Using the WSOP to Attract and
Senior Account Manager:
Rebecca Liggero
Linda Niskanen has a look at the
difference between marketing online
62 Convert New Players
Jeremy Enke offers sage advice on how poker affiliates
Account Manager: gaming to men and women; a new
can get their players to sign up for the WSOP satellites
Eric Almquist Income Access survey conducted to
they’re promoting.
study the preferences of iGaming
GPWA Times Magazine affiliates in areas including marketing
practices and commission structures
News Analysis: The future of
Managing Editor:
Vin Narayanan
and Jeremy Enke on ways that poker
affiliates can capitalize on the World
68 iGaming in Europe is vulnerable
Vin Narayanan explains that – despite what you may
Senior Editor: Series of Poker to attract and convert
new players. hear and read in the media – the European Union isn’t
Gary Trask pro-online gambling.
Associate Editor:
Rounding out this issue, and every
Dan Igo issue, are some terrific interviews with
Copy Chief: affiliates and affiliate managers; our
Bill Riley
Designer:
fact-filled Departments sections; and
Rebecca Liggero’s latest installment DEPARTMENTS
George Choi in words and pictures of her never-
ending, transglobal adventures, in
which even I myself occasionally play 6 Webmaster News
Advertising
a small part. Perhaps you’ll spot me
To advertise in the among the revelers – looking, some
8 By the Numbers
GPWA Times, please might suggest, more than a little
10 Cartoon Caption Contest
e-mail: sales@gpwa.org relaxed. But of course I am my own
worst critic and beauty is, and will 22 Event Calendar
forever be, in the eye of the beholder.
Subscriptions
40 GPWA Sponsors
To subscribe to the Sincerely,
GPWA Times, simply 42 GPWA Seal of Approval Program
register at gpwa.org
44 Affiliate Interview Series
and provide your
Michael A. Corfman
mailing address. 54 From the Forums
GPWA Executive Director
It’s FREE!
56 Affiliate Manager Interviews
ISSN 1941-9872
GPWA Times | Table of Contents
10
CAPTION CONTEST | What’s the punch line?
If you work in the gambling
affiliate business, you’ve heard the
question hundreds – or maybe even
thousands – of times. “What is it
exactly that you do for a living?”
This question can be particularly
difficult to explain to family members
who simply don’t get it. Pictured on
the right is a GPWA affiliate who is
attending a family reunion when the
subject comes up once again. And
as he opens up his laptop and tries
to explain, the questions don’t stop.
What’s being said here? Well, we want
to leave that up to you.
Go to the GPWA Forums at
gpwa.org and submit your caption
for this cartoon. We’ll fish through
the entries and decide on the one
that makes us laugh the loudest. The
winner will be announced in our next
issue and will receive a free copy of
the iGaming Business Directory.
Drawings by Ben Riley, www.themidlands.net
LAST ISSUE’S CARTOON
In our last issue we asked for captions for the cartoon
pictured on the left where a severely hungover
member of the GPWA staff was left to man the booth
at a conference after a night of partying.
The winner is...
“I can’t believe Michael fired me…It was
his party.” — Casino Jack
Congratulations to “Casino Jack,” who wins a free iGaming
Business Directory.
And the runners-up...
“I should have had a V8!” — giggles7p
“I bet you Jenny Woo doesn’t get booth duty.”
— vinism
“Only another 12 hours until I do it all over again....”
— TheBoyMitchell
“I told them that I don’t drink. Why did I do ten shots
last night?!” — GamTrak
GPWA Times | Caption Contest
2009 ADVENTURES
Ahh, our beloved CAC Amsterdam — an online gambling affiliate conference I have attended
four years in a row and a conference that will always have a piece of my online-gambling-filled
heart. OK, so I’ll be real here. CAC Amsterdam 2009 may have been lightly attended; however,
from a social and networking point of view, it was up there with one of my very favorite confer-
ence experiences. Don’t believe me? Shame on you, I have the pictures to prove it.
Please enjoy my CAC Amsterdam 2009 photo spread including some priceless oldies but good-
ies from 2006, highlights from the Supperclub, late nights at the Players Sports Bar, an evening
of Teppanyaki at the Okura, socializing at Jimmy Woo’s, gallivanting around the Red Light,
several token celeb shots and the ever so popular miscellaneous fun. So go ahead! Sit back,
relax, spark up a joint and enjoy — you’ll feel like you’re right there in Amsterdam with me.
Online Bingo has survived
both the UIGEA and an
exodus from the U.S. market.
But as its popularity continues
to grow and its demographic
widens, there are still plenty of
challenges ahead.
By Gary Trask
2
S
ay the word “bingo” out loud and, world. But from 2001 to 2005 that num- In 2004 there were 17 U.K. bingo sites,
depending on your audience, the ber doubled every year. It got bigger than but by last year that number ballooned to
response will vary. To some, even I expected it to.” a whopping 238. According to BingoPort.
the mere mention of the game co.uk, these sites combined to earn £120
evokes images of elderly women The majority of the traffic heading to the million ($239 million) on £650 million of
inside a bingo hall with cigarettes dangling ever-expanding number of bingo sites was revenue in 2008.
from their mouths and rubber stamps in American women. And when the Unlaw-
their hands. For children, B-I-N-G-O is a ful Internet Gambling Enforcement Act “There was talk that the UIGEA might kill
fun-loving song about a farmer’s pet dog (UIGEA) was enacted in 2006, the party the industry, but instead it was like watch-
and for others it’s a way to raise money for was suddenly over for Fraser, the software ing an elevator,” says Fraser. “The U.S.
their favorite charity or church. giants and all of the bingo sites and por- market came down from the top floor to
tals that were profiting handsomely from the bottom floor and opened the door. The
To Phil Fraser, however, bingo means the American bingo market. U.K. market stepped in and it went right
business. Make that a multi-million-dol- back to the top floor. It was rather amaz-
lar business that Fraser is reaping the ben- “It was a shock to everyone,” Fraser re- ing to watch.”
efits of after he predicted nearly 10 years members. “But we all knew that there
ago that there would be a wildly popular would be other markets for bingo, so that’s
online market for the game. what we set our sights on.” A HISTORy LESSON
After helping William Hill launch its on- The U.K. was a primary target and Fra- Edwin Lowe would have made a fortune if
line casino back in 2000, Fraser sensed ser was more than happy to pounce on it. he were equipped with the Internet back
that bingo had the makings of being the He started WhichBingo.co.uk, and as the in the 1930s.
next hot online sensation. He left his po- number of active bingo sites in the U.S.
sition as Online Casino Manager at Wil- plummeted, the number in the U.K. erupt- While the origins of the game date back to
liam Hill, started WhichBingo.com and ed despite the fact that new software was as far as 1530 to an Italian lottery game
watched the market explode just as he en- necessary since the British game involves called “Lo Giuoco del Lotto d’Italia,” leg-
visioned it would. 90 balls instead of the 75 in the American end has it that Lowe is responsible for the
game. Then major land-based bingo op- widespread growth of bingo, or “beano” as
“I just thought there was a great opportu- erators like Mecca Bingo and Gala Bingo it was originally called.
nity out there for bingo,” Fraser remem- decided to jump into the online game and
bers. “When I got into the business there the rush was on. Lowe was a traveling toy salesman visit-
were less than 10 pay bingo sites in the ing the U.S. state of Georgia back in 1929
75 %
BINGO By 8.1 %
THE NUMBERS The
percentage
The
percentage
of online bingo
of the U.K. adult players surveyed
population that who said they use
plays land-based the chat room
7 8 6 m illi o n bingo each feature.
£ The
year.
estimated
amount that U.K.
players spend each
65
0 m i lli
o 1 3 7 %
year at online bingo £ The The
sites, according to
n
amount of growth in sales
WhichBingo.co.uk. that Bingo.com
revenue pro-
duced by the 238 enjoyed in the fiscal
online bingo sites year 2008 after ring-
in the U.K. in ing up $5.7 million
2008. in sales.
GPWA Times | Online Bingo
gENdER
mArketIng
DoeS the concept “men Are from mArS, Women
Are from VenuS” AlSo Apply In the gAmblIng mArket?
By Linda Niskanen Current state of the ing online. Nowadays both men
H
and women do not just log on in
istorically gaming and female audienCe search for the solitaire gaming
gambling are very male experience, but for shared enter-
dominated areas both Today’s world of online gam- tainment and socializing online,
in the online and the ing and gambling is seeing a something that has made
offline arenas. Lately, complete change in demograph-
the debates surrounding this gap ics. Nowadays the online casual
have focused on why women do gaming crowd consists of 65%
not play games and gamble like the women who are actually
men do. And if they do play, what is 30 years of age or
the level of differentiation between older and appre-
the games and forms of gambling ciate games with
that appeal to women versus the a combination
ones that appeal to men. of strategy and
a casual nature.
In the current market, and espe- While the most
cially among gambling products, common games
bingo is the only product that has are still puzzles,
more women playing than men. brainteasers and
Women also make up the demo- other similar games,
graphic group that is currently women are moving
growing the most. The questions is: more and more into the
are women just not that interested same game sites where
in gaming at all? And does the fact men have been the pre-
that men were the ones who devel- dominant gender.
oped the games play a part in the
fact that most gambling communi- This time spent online com-
ties – both offline and online – are bined with the explosive pop-
male dominated? Does the concept ularity that Web 2.0 features
of “Men are from Mars, Women and social networks have seen
are from Venus” apply to the gam- during the last few years is
ing world as well? changing the way the Inter-
net is used and the way
people are interact-
GPWA Times | Gender Marketing
42
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GPWA Times | GPWA Seal Program
43
CLICK TO VERIFY
CLICK PARA
VERIFICAR
The Seal of Approval offers the knowledge that
APPROVED PORTAL a gambling portal: PORTAL APROBADO
• Is managed independently of the online gambling Web sites it provides
VERIFICATIE
VERIFICARE
CLICCA PER
KLIK VOOR
information about or promotes.
PORTALE APPROVATO
• Respects and upholds copyright standards. GOEDGEKEURDE PORTAL
• Does not send spam e-mail.
CLIQUEZ POUR
• Does not use malicious search engine optimization techniques such as
επιβεβαίωση
Πατήστε για
VÉRIFIER
posting spam-like comments in forums and interactive blogs.
PORTAIL APPROUVÉ
• Does not promote or display pornography. Εγκεκρι ένο ιστοχώρο
• Provides consumers with information extending beyond banner
advertisements and links.
BESTÄTIGEN
KLICKEN ZU
ПРОВЕРКА
СТАТУСА
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GPWA Seal Program | GPWA Times
GPWA AFFILIATE
INTERVIEW INTERVIEW WITH Lori | Daera
SERIES
Catch spammers
while you sleep!
It’s an amazing device – it will
wake you up when a spammer
posts on your site in order to
make money off of your hard
work – and it will be shared with
the GPWA community just as
soon as it is ready. That’s only
one of the promises, opinions
and prognostications that our
featured affiliates share with us in
the latest round of interviews.
They live and work all over the
world – Malta, Toronto, Athens,
the U.S. Midwest and the U.S.
Left Coast – and came to online
gaming by different paths. Their
average age is 43.5 years, and most
of them have been webmasters for
a while now. Take a look at what “Don’t be shy 2000, on Ezboard. I helped Jim as
a moderator of the forum. Some-
they have to say. We think you’ll where about 2004, Jim gave the fo-
learn a thing or two. – ask for what rum to me when he found himself
too busy with his offline job. I nev-
Due to space constraints, we cannot print the interviews in
their entirety. We will post the complete text at gpwa.org.
you need!” er planned on having a forum, or
being a webmaster. As a matter of
fact, I had no idea what an affiliate
you describe your site, Hodge- was or that there was any money to
podge Gambling Forum, as “an on- be made as an affiliate back then.
line gambling community with a I always worked full-time offline
list of recommended online casinos and thought this was all for fun
and poker rooms along with bonus back then. Little did I know what a
and promotion information.” De- lucrative business this would be.
scribe the process that led to your
setting up your site as a forum. The For affiliates who are considering
Hodgepodge was originally set up adding forums, what should they
and owned by a very good friend know about it before they make
of mine, Jim, aka “Rakpakman.” that decision? A successful forum
The forum was started January 14, takes a lot of time. People don’t
4
INTERVIEW WITH Dimitrios Asithianakis | casinoinfogr
never forget to take photos every day and If you had to pick five keys to success as an
everywhere! affiliate, what would they be and why? It’s
difficult to choose only five, but let’s say that
How did you move from photography into a successful affiliate must be a hard-working
online gambling? My first Web site, www. person, with a lot of patience, writing always
fotoart.gr, was dedicated to art photogra- original content based in his own experi-
phy. Self-educated in online marketing, I ence, always updated with a lot of research
continued building Web sites about my in- and reading about his industry and with a
terests in the arts, like www.cinemainfo.gr good knowlenge of his targeted market.
or travel guides for Greek islands like www.
patmosislandinfo.gr. The www.casinoinfo. you’ve stated that for affiliates trying
gr was my next move as I am very much to reach a global audience, it is critical
interested in casino games and I have fre- that their sites be carefully, profession-
quently visited land-based casinos. ally translated. Why is this so important?
What is your opinion of “automatic” trans-
Do you gamble online? If so, what do you lations, such as those offered by Google?
play? Yes, I gamble in most of the online I honestly believe that original content
casino platforms and I usually play slots. gives a portal Web site a unique style. The
same unique style also must be evident in
How long was it before your gambling the translations. The automatic transla-
sites started earning you money? I start- tions are not for serious webmasters. I am
This webmaster ed casinoinfo.gr four years ago in spring
2005 and I earned my first CPA payment
very happy when a native affiliate manager
finds one of my global targeting Web sites
for one player after two months and the in search engine results and he believes that
is also a master first flat rate advertisment in the next five
months.
I am a native from another country, and I
am very sad when I find that the gambling
“slang” in some of my non-Greek Web sites
of photography How did you discover the GPWA? Describe
the difference for you between being a
is not correct.
public member and a private member. I Which countries are your principal targets,
you posted somewhere that you were
discovered the GPWA while searching for and do you have any plans to extend your
born in western Germany. How did you
online courses about specific fields in on- reach beyond those targeted markets?
get from there to Athens, and what stops
line gambling marketing. The GPWA helps Right now my main market is the Greek
came in between? My parents were finan-
me in many ways such as learning about the audience from all over the world. I recently
cial Greek immigrants in West Germany
industry from other webmasters. The next started trying my writing and SEO skills on
in the mid-1960s. They met and married
step was to be a private member, which has Spanish, Italian and South American audi-
there. We came back to Greece, to Athens,
helped me learn more and to establish bet- ences, and I have plans for reaching Ger-
when I was six years old.
ter relations with many affiliate programs. man, Polish and Hungarian audiences.
It was also very useful that I worked to earn
For many years you’ve been both a stu-
my sites the GPWA Seal of Approval. How does the Greek market for online gam-
dent and a professor of photography.
bling differ from other markets? Greek
Please tell us about that. Also, where can
What’s the hardest thing about operating Internet marketing in general is still in its
we see some of your photographic work?
your sites, and what annoys or distracts infancy. We grow very slowly in Internet
I studied photography, video and new tech-
you the most when you’re trying to get users and that means that we have a poten-
nologies in Athens and I was a freelance
some work done? My hardest time is when tial even though it is a small increase year
photographer till 2005. I still teach photog-
I don’t have a fast and stable Internet con- by year. We need two more things to be a
raphy. You can see some of my art photos
nection, which is very common in Greece. mature market. First of all, we need to end
in www.fotoart.gr and many of my travel
However, the most annoying situation is the sportsbook monopoly and secondly, we
photos in www.photographyinfo.gr and in
when my Web sites have hosting problems. have to find ways to attract Greeks to play
my travel guides.
I can’t say anything about Google results online poker.
because they are always kind with me.
If someone is interested in becoming a
We noticed you have some backgammon
good photographer, what two or three
How do you spend your weekends? I love and rummy sites. How does marketing
things do they absolutely need to do?
spending time with my children when they backgammon and rummy differ from
First of all they have to study the work of
are in my house weekends. Otherwise I marketing casinos and poker? I built
all the masters of photography. They also
work a lot on building new Web sites. Dur- these Web sites just to be there in the search
have to learn how the light reacts in dif-
ing the summer I usually travel on week- engine results and to give visitors some
ferent conditions, and of course they must
ends for my travel portals’ needs. unique articles as Greeks are familiar with
GPWA Times | GPWA Affiliate Interview Series
5
MEET the
There was a time when affiliate marketing was an un-
known world to Renée from Rewards Affiliates and Paul
from Superior Share. In fact, neither had any idea what
AffIlIATE
they were getting into when they were introduced to the
industry. Read on and find out how they found online
gaming and why their personalities have enabled them
MANAgERS
to flourish as affiliate managers.
Due to space constraints, we could not print the interviews in
their entirety. The complete text is posted at gpwa.org.
RENéE | Rewards Affiliates
Rewards Affiliates represents a lot poker and casino players? Casino fic – even bring it down to a game
of brands. How different are the and poker players tend to differ in level. For example, if you write
various brands from a target audi- the sorts of things they are look- content about blackjack, ask me
ence standpoint? I think if anyone ing for. It is true that some ca- about our blackjack targeted land-
has a look at the different brands we sino players like to also have the ing pages.
represent, they will see an obvious odd poker game and vice versa,
difference in the look of each brand. however, when promoting casino The other point to make here is
As we all know, all MGS brands run and/or poker it is important to don’t assume that poker traffic will
the same framework. For example, remember that targeted traffic convert to casino traffic and vice
they are the same on the backend. is always better converting than versa. This is not always true.
From a marketing point of view, general traffic.
the graphics and the theme of the Most of the affiliate managers we
casino are mostly what attract the If a potential player hits an af- talk to say building trust with their
player to the brand. filiate site through a search for affiliates is critical to success. How
“I think at the end For example, an af-
‘online casino’ – chances are
they want to play casino-specific
do you go about building trust
with your affiliates? I tell it like it
of the day you filiate may like to use games. If you give the site ‘user’ is and I don’t sugar coat anything.
Blackjack Ballroom to what they are looking for, when Affiliates are human and so are us
should be able to target blackjack play- they click through that banner affiliate managers, so I think just
have a laugh with ers, while an affiliate
who wants to target
they are more likely to convert to
a real player and that’s what this
being myself is a big step in build-
ing trust.
your business women may like to game is all about.
market Zodiac Casino I think another thing that builds
partners as well as since it’s probably a I would suggest target your traf- trust is actually carrying through
be professional with fact that more women
are into astrology and
them. All work and star signs than men.
no play makes an We have just launched
affiliate manager a a brand new casino
targeted at European
very cranky lady!” high rollers called Ca-
sino Action. This was
designed based on a look and feel
of some well-known venues in Eu-
rope and we have received a lot of
feedback that this new casino is
very prestigious and is overall a
very beautifully designed brand.
It has proven to be quite success-
ful so far.
Rewards Affiliates represents a
mix of casino and poker brands.
What are the differences between The tattoo on Renée’s left foot has a significant meaning to her.
GPWA Times | Affiliate Manager Interview Series
0
PAUL ART | Superior Share
What distinguishes Superior Share targeting. Some traffic converts used to work for was unbeatable.
from other affiliate programs? better with solid old-school bo- I spent some time in the Security
Definitely our team. We’re all on- nuses such as a 100% match bo- Department, Retention and Cus-
line gaming veterans who decided nus. However, many other sourc- tomer Service area since I was very
to create a team that was built es of traffic convert better with big good at dealing with customers and
based on trust, commitment to our percentage figures and non-cash- running campaigns to retain play-
business vision and our personal able bonuses which give the play- ers. [Then] I was offered to work
goals, all of which enabled us to ers more cash to play and hence with affiliates. I swear I didn’t know
create an outstanding brand for more playtime at the casino. This a thing about the affiliate world
premier online entertainment. is why you have to be very careful when I entered it, however, since
when choosing what promotions the first day I felt something special
What makes Superior Casino a to provide your partners and be within this area of the online gam-
special brand that affiliates will smart enough to know when your bling world. I am very good with
want to promote? Our vision has offerings are inefficient with re- personal relationships. I can hardly
always been to make Superior gards to the type of traffic you are remember having trouble with
Casino a world renowned brand. receiving. anyone, anywhere in life. I am a re-
That’s why we’ve launched our ally easy going person, honest and
new site in seven languages and you recently struck a deal with with truly good intentions towards
it’s now available in multi-curren- Rival that enables Superior Share humanity. I also studied business
cy action, including euros, British to handle its own bonus abuser management and marketing so...
pounds, South African rand and of screening. Why did you make this this brings me to the conclusion
course American dol- deal and what does it mean to that it was the perfect mix to fit in
lars. We’re currently affiliates? We have struggled for the affiliate manager role.
“I am very good working on launching this since I started with Superior
our software in multi- Share and as you know, this is a What advice do you have for
with personal ple languages as well. very delicate area. Our main pur- someone just starting in the in-
pose with this move is to make dustry? I’d tell this person that
relationships. I can The other key area sure our players receive the fairest the online gambling world is way
hardly remember that we need to look treatment in our casino. We obvi- more than bets and free chips. It’s
at is our very personal ously have a system that monitors about a whole world of business
having trouble touch in our service suspicious transactions and be- opportunities, an aggressive mar-
for players and af- haviors, however, we feel it’s fair keting atmosphere, an incredible
with anyone, filiates. I am proud to to review each account individu- world of software development
anywhere in life.” say we have one of the ally and make sure we look for our and entertainment, great people
best Casino Manager/ players and our affiliates in every to know all around the world and
Hosts in the indus- single case and take a decision of course, a lot of money to be
try. On the affiliate side, anyone based in our experience and judg- done if you know your business
working closely with me knows ment regarding every person. properly.
that I put a lot of energy and love
into what I do. I enjoy getting to How long have you been in the What is your favorite movie? Ame-
know new people and above all, to online gambling industry? Why lie and lately, Zeitgeist Addendum
strengthen human and business did you decide to enter the field? movie. Highly recommended if
relationships with every single This could sound a bit... preco- you are a person looking for a
partner and customer. cious, but I am 26 and I’ve been deep change in the world.
involved in the gaming industry
Promoting Superior Casino is a since I was 18 with a few stops I’ve What are three things that no one
unique experience if you let us taken to travel, which is my other knows about you? I spend a lot of
work closely with you. We guar- passion. my spare time producing music.
antee your efforts will be well re- I enjoy the most humble things,
munerated. I started working in the Security more than fancy and luxurious
Department for an RTG outsourc- things. I’ll leave the third to my
In the forums, there has been a ing operation as soon as I finished endless hunger to meet new peo-
great deal of discussion about high school. This was clearly a great ple and new places. This is always
what types of bonuses convert opportunity for me as a young guy an unknown territory and no one
best. What types of bonuses pro- with no laboring experience. At knows what’s going to happen
vide the best conversion rates? It that moment, the whole environ- next, fortunately.
all depends on the traffic you are ment within the company that I
GPWA Times | Affiliate Manager Interview Series
2
CASHINg IN
important thing is that the message or
“call to action” on your Web sites is con-
sistently converting new players and put-
ting commissions into your pockets.
on the WSOP
In all the years I have been promoting on-
line poker, I can tell you that there is no
better time of year to boost your sign-ups
than the months leading up to the WSOP.
Almost every online poker site runs cus-
the World Series of poker annually provides tom promotions or satellites during these
months. For affiliates, this means we have
poker affiliates the golden opportunity to attract access to several new creatives and promo-
tions. Even more exciting than the satellites
and convert new players themselves, however, are the sheer num-
bers of existing or new online poker players
looking for quality satellites to play in.
By Jeremy Enke Throughout the year, savvy poker affiliates
use a variety of methods and techniques So here are some tips on what you can do
I
t’s that time of the year again when to attract new players to the online poker in order to make the most of the WSOP
thousands of poker players will flock rooms they promote. Some poker affili- season.
to the Internet in hopes of winning ates promote bonus codes, some promote
an entry into the world’s most prestigious sign-up bonuses or rakeback and others
poker tournament, the World Series of may even just promote the rooms in gen- 1 Know your traffic and promote the
right rooms based on your analyt-
Poker $10,000 Main Event. This year’s eral. There is no right or wrong method ics. For example, if the majority of your
main event is scheduled to start on July 3 when it comes to being a successful poker traffic is U.S. based, it would be a waste of
and for the second straight year, the final affiliate. At the end of the day, the most real estate on your site promoting WSOP
table will take place several months later satellites at a room that doesn’t accept
in November. U.S. players.
Although many players in the WSOP’s
Main Event buy into the tournament with 2 Look for WSOP satellites to pro-
mote that provide value beyond
$10,000 cash, a large majority of the play- the $10K buy-in. Many poker players are
ers in the field win their entries by playing looking for value nowadays, and you’ll
in an online satellite. Each year prior to find them easier to convert if you are pro-
the WSOP, poker affiliates have a unique moting overlays, special packages or some
opportunity to capture new players and other type of value-added proposition.
conversions by directly promoting these
satellite events at the various online pok-
er rooms. 3 Think outside the box and don’t
depend on flashy banners to con-
vert players. It probably goes without
GPWA Times | The Benefits of Blogging
WA L L O F by J. Todd,
Executive Director, APCW
T
he competition to join the
APCW’s Wall of Shame for this
issue was fierce. After tacking
Christel Schaeldemose, a Euro-
pean Parliament member from Denmark,
and the Church of England to the wall in
the last issue for their extraordinary ef-
at least 13 poker
Web sites are also on
the list, including Full
Tilt, Poker Stars and
SHAME
Absolute Poker. WilliamHillCasino.com and “The revenue they would get is miniscule com-
forts to hinder the growth of online gam- GamblingClub.com are other online gambling pared to the devastation it would bring to finan-
bling in Europe, a virtual flood of con- properties also on the list. cial systems, stock markets, national security and
tenders washed up by the wall for us to people’s lives.”
choose from. It was tough, but we finally Now this is just wrong. First of all, it’s clear
picked two more people to join the Wall that the people who put this list together “This would set us up for something worse than
of Shame, and believe me -- they really have no idea what they’re doing. If the list the sub-prime mortgage disaster. These com-
earned their spots. So go ahead, read on. hadn’t been leaked, it could have hurt lots of panies are predicated on speculation, and de-
And prepare to be outraged. legitimate sites, gambling and non-gambling stabilize the financial system and stock markets
alike, that would have had no idea they’d been worldwide.” (Phys.og)
“blacklisted” because
the list is supposed to “Widespread gambling gambles with our na-
be a secret. I mean re- tional security by dragging down our national
ally. How you are sup- economic security.” (Newswire)
posed to fight a secret
listing that could ruin Jackass. Look, if you think the social costs of
your livelihood? online gambling, or gambling in general are too
high, say so. But don’t claim online gambling is
Now Conroy claims going to ruin the world economy. The banks have
this is not the actual done a pretty good job of doing that by them-
list. But if that’s true, selves. And don’t claim gambling is going to ruin
why did he say “the national security. It’s not.
leak and publication
of prohibited URLs is So stick your moralizing. Or be quiet. And by the
grossly irresponsible.” way, welcome to the Wall of shame.
And why are some
sources in media re-
ports saying ACMA has
read the riot act to ISPs
to ensure the list won’t
be leaked again?
Stephen Conroy This whole thing smells rotten. And that’s
why Conroy has found a home on our Wall of
Senator Stephen Conroy, who happens to be shame.
Minister for Broadband, Communications and
the Digital Economy in Australia, appears to be
tilting at windmills these days.
John Kindt
If don’t like gambling, then don’t like gambling. If
The Australian Communications and Media you want to oppose gambling on moral grounds,
Authority, which falls under Conroy’s purview, then oppose gambling on moral grounds. But
is compiling a “black list” of sites that Austra- don’t tell us gambling is going to completely de-
lian ISPs would required to block from Austra- stroy the world as we know it. Then you sound
lians when the government decides to imple- like a complete jackass. And that’s exactly the
ment its mandatory Internet filtering policy. case with our next inductee, John Kindt.
Now, this was “supposed” to be a list that blocked Kindt is a professor at the University of Illinois
sites related to child porn, child abuse, rape and who really hates gambling. But his attacks on the
bestiality. So imagine my surprise when the list online gambling industry are simply preposter-
was leaked to the public that a good portion of ous. Try some of these statements he’s made in
it contained included the home pages of private the press on for size:
companies, YouTube videos, a tour operator,
dating services and medical practitioners. And
GPWA Times | APCW’s Wall of Shame
