April 09 June 08 A monthly publication of the Asheville Home Builders Association Tax Credit Key to Selling Homes, Marketing Experts Say APRIL Home builders may be underestimating the mileage they can derive from the recently enacted $8,000 tax credit for first-time home buyers and should be doing whatever they can to actively pro- Annual Spring mote it with their prospective buyers, according to residential marketing experts participating in an NAHB teleconference on March 16. Golf Tournament “Home builders and their sales and marketing teams can use the credit to clear off excess inven- Black Mountain Golf Club tory,” NAHB President and CEO Jerry Howard told the more than 900 association members who called in for the presentation, which included a question and answer session on specifics of the 15 Ross Dr provisions governing the use of the credit. Black Mountain, NC 28711 Suggesting that it is “the best kept secret in the world” in quarters of the housing industry where April 23 it can do the most good, Dan Levitan, MIRM, CMP, of Levitan and Associates in Fort Lauderdale, Sold out for the last 3 years! Fla., noted that “except for large and regional builders, we are not doing what we should to promote Sign up your team, be a sponsor, this tax credit.” or place an ad in the Big builders have placed major banners heralding the tax credit on their Web sites, Levitan said, Tournament Guide today! and Lennar and Centex have added flash productions that enable visitors to click through to infor- See page 8 for details. mation explaining the credit and the availability of attractive mortgage interest rates. “This shows us how important this tax credit is to us today in getting the buyer motivated and giving us an excuse to get in contact with that prospect and get them excited,” he said. Upcoming Events While the marketplace has remained slow since the credit became available as part of the massive April 8 stimulus package signed into law on Feb. 17, Levitan said that production builders are reporting AHBA Lunch & Learn that they have sold homes based on the availability of the credit in tandem with other programs they have been running to attract reluctant buyers. sponsored by Asheville Radio Group “We are using it as a tool to stay in contact with our customers and differentiate ourselves from oth- ers who aren’t promoting the credit,” Levitan said. Branding Seminar See page 2 for details. Educating consumers about the credit is key, and NAHB has created a detailed list of frequently asked questions that association members can deploy to provide information to the home-buying April 16 public at www.federalhousingtaxcredit.com. Members of the association can bolster their business- Builder After Hours es with a range of promotional materials posted at www.nahb.org/economicstimulus. West End Cabinets The Real Deal See page 6 for details. Levitan said that home builders associations have been leading efforts to promote the credit. Among them, the Greater Birmingham Association of Home Builders, in partnership with the Birmingham April 28 Association of Realtors®, is highlighting the first-time buyer tax advantage in its “The Real Deal” New Member Orientation campaign, a five-day event on April 16-20 that will push sales of new and resale homes listed by members of the associations. Prospective Member Meet & Greet The goal of the program, which can be franchised by other HBAs around the country, is geared to *sponsored by getting the local housing market moving again, and it is being publicized through a television, Westall Chandley radio and print media blitz and sponsorships See page 15 for details. through leading area businesses. May 19 “Get something like this going with your local Membership Drive home builders association,” Levitan advised AHBA Office teleconference participants. When “everyone Check the Weekly Briefings for is working together, we ought to be able to sell tens of thousands of houses this year using the upcoming details. tax credit.” [ continued on page 4 ] Asheville HBA l Bringing Professionalism to Our Industry l www.AshevilleHBA.com 2009 AHBA Meetings Calendar Board of Directors Professional Women in Building Board of Directors Meeting Thomas McClain, President Tuesday, April 7 @ 8:30 am Thursday, April 9 @ 3 pm Home Sweet Home *AHBA Office Parade of Homes Committee Richard Soderquist, 1st Vice President Tuesday, May 5 @ 8:30 am Friday, April 23 @ 3:30 pm Builder Membership *AHBA Office Soderquist Construction Co. Events AHBA Spring Golf Tournament Builder After Hours Stuart Ray, 2nd Vice President Thursday, April 23 Thursday, April 16 Builder Membership Black Mountain Golf Club West End Cabinets, Black Mountain JS Ray & Associates New Member Orientation 3rd Annual Mountain Green Greg Spicer, Vice President & Prospective Member Meet & Greet Sustainability Conference Associate Membership Tuesday, April 28 June 24 & 25, 2009 MATH Insurance Service AHBA Office www.mountaingreenwnc.org Herb Freeman, Treasurer Education Herbert C. Freeman, CPA, P.C. Lunch & Learn Selling ENERGY STAR Homes: What APRIL *sponsored by Asheville Radio Group Every Realtor Needs to Know Jill Jones, Secretary Branding Seminar Offered by Progress Energy Westall Chandley April 8, 12:00 pm - 1:00 pm, AHBA Office and Advanced Energy Sean Sullivan, Immediate Past President Cost: FREE! (includes lunch!) April 16, 10:00 AM - 3:00 PM (includes Living Stone Construction, Inc. RSVP to the AHBA Office lunch, breakfast and training materials!) Cost: $35, CEC’s available Josh Abrams, moreSPACEplace AHBA Remodelers Council Lunch & Learn June 23, 12:00 pm @ the AHBA Office James Bound, Greencraft, Inc. Topic: New EPA Renovation, Repair and Painting Regulation Jim Demos, Demos Builders Free to Remodelers Council Members $10.00 to AHBA Members, $20.00 to Non AHBA Members Rick Dwyer, Greenstone Builders, Inc. Call the office or email email@example.com to RSVP! Duane Liming, Pioneer Construction and Development Chris Lyman, McGuire, Wood & Bissette Home Sales Should Be Stabilizing Soon Construction Law Team Large cumulative declines in home prices in many areas, combined with attractive interest rates on prime conventional conforming fixed-rate mortgages (saleable to Fannie Mae or Freddie Steve Royster, Bass & Royster Builders Mac) and an FHA/VA loans, have generated substantial improvements in housing affordability measures even as the deepening recession has taken a toll on median household income. AHBA Staff Surveys of consumer sentiment (University of Michigan) showed relatively large proportions of households saying in both January and February that it was a “good time” to buy a house, Executive Officer primarily because of low prices and low interest rates. Caroline Purcell Sutton firstname.lastname@example.org Improving sentiment has not yet shown through in official home sales data. Sales of new homes, as reported by the Commerce Department, and “pending” sales of existing homes Director of Marketing and reported by the National Association of Realtors® (both based on contract signings) declined Communications substantially in January, reaching new cyclical lows. KC Hart NAHB’s proprietary survey of large single-family builders, available through February, is pro- email@example.com viding some tentative encouraging signs. Seasonally adjusted gross sales (new orders) have been essentially flat since last November, Office Hours and seasonally adjusted net sales showed a modest recovery over that period as sales cancel- lations continued to move downward in absolute terms. Monday - Friday, 9:00am - 5:00pm NAHB’s broad-based single-family Housing Market Index also was essentially flat during the Phone: 828-299-7001 November-February period, albeit at or near the record low for the series, and preliminary Fax: 828-299-7008 tabulations point toward more of the same in March. Email: firstname.lastname@example.org NAHB’s baseline forecast shows a bottoming-out of sales of both new and existing homes in the first quarter of this year, aided and abetted by key provisions of the economic stimulus bill that was signed into law on Feb. 17 — the $8,000 refundable, but not repayable, tax credit for first-time buyers and the boosting of loan limits for both the government-sponsored enterprises (GSEs) and FHA back to 2008 levels. For more information, visit the NAHB website at www.nahb.org or call the AHBA office at 299-7001. www.AshevilleHBA.com 2 | Asheville HBA l Bringing Professionalism to our Industry [ president’s message ] “March Madness” President’s Message by Thomas McClain Whether you are an avid basketball fan or a casual observer, this is the most exciting time of the year in college bas- ketball. The NCAA tournament not only ends the college basketball season, but also marks the beginning of spring. AHBA Institute Classes Here at the Asheville Home Builders Association spring brings a renewed sense of optimism and many new oppor- tunities for growth in our personal development as well as our businesses. In the past month, we held our first AHBA Institute classes which were well attended. The feedback from the classes has been very positive. If you were unable to attend these first sessions, I encourage you to sign up for the remaining three sessions of the year. The upcoming class, NAHB Certified Green Professional, will be held in May at the AHBA office. Insulate Asheville During the week of March 16th, we were happy to complete the Spring Break Insulate Asheville project in association with Warren Wilson College. During the week six needy families’ homes were upgraded to be more energy efficient. Thank you to all who volunteered their time to make this possible. If you would like to volunteer for upcoming projects of this nature, please contact the AHBA office. What a privilege to serve the community by helping those in need! Speed Networking At our last monthly meeting, held March 19th, builders were provided the opportunity to meet with associate members about the services they offer. Builders were given one on one face time with each associate member in attendance, providing the associates opportunities to present their products and builders the opportunity to see what is available in our area. Just as March is a busy time in college basketball, it has also been for your AHBA. However, as basketball is coming to a conclusion for the season, we are just getting started. During the month of April, committees will be busy planning for upcoming events, there will be several Lunch and Learns held at the AHBA office, and the Annual Spring Golf Tournament will be held in Black Mountain. I encourage you to take advantage of all we offer to assist you and your business. GO HEELS!!!!!!!!!!!!!!!!!!!!!! www.AshevilleHBA.com |3 [ builders tips ] Builders’ Tip: A Cloud-Free Way to Collect and Dispose of Dust I had been using a standard dust collector with two bags — the kind with one bag on the top and the other on the bottom — on all my jobs, but every time I emptied the bags, I generated clouds of dust. Rather than continue spreading dust during clean-up, I fabricated a solution that virtually eliminates the dust-disposal problem. As shown in the accompanying illustration, I created a system that empties the dust in a 33-gallon, heavy-duty plastic bag and doesn’t generate unwelcome clouds of dust. Here’s what I did: First, I built a 17-inch-tall base platform to lift the collector/motor assembly off the floor. Then I added extensions to the support legs that carry the weight of the separator. Next, I shortened a 50-gallon plastic drum to a height of 28 inches by cutting off its bottom. I also narrowed the drum to a 19-inch diameter — the same diameter as the separator — by slitting the drum down the side and then pop-riveting it back together at the proper diameter. For the next step, I removed the lower bag of the dust collector and cut off its bottom. I then turned the bag upside down and reconnected it to the separator with a strap clamp. Now the bottom of the bag has the built-in strap that came with the bag. It slips over the plastic drum and its bag liner and is cinched tight below the drum’s rim. (See detail.) With this setup, the lower dust bag acts as a chute that sends its dusty contents into the plastic bag. When the drum is full, I loosen the strap, cinch the bag and replace the full bag with an empty one. By the way, I don’t lift the bag out of the drum. It’s a lot easier and cleaner simply to lift the bottomless drum off the bag. — Corry M. Dodson, Careywood, Idaho Secure the log as you work on it. Tips & Techniques provided by Fine Homebuilding. ©2008 The Taunton Press Tax Credit [ continued from page 1 ] Educating Salespeople Gaye Orr, MIRM, CMP, of Coldwell Banker Advantage New Homes in Raleigh, N.C., said that builders need to educate their salespeople on the tax credit if they want their promotions to yield success. “We in the industry should really be up to speed on this. Your salespeople on the front line need to be comfortable with it,” she said. In the meantime, consumers are walking into sales offices “with more questions than they have answers for.” Although it may take a tax professional to determine for prospective buyers how best to take advantage of the credit, letting people know just a few options — such as how to speed up receipt of the money from the credit — “can get people off the fence,” she said. The credit also has significant relevance for households in the trade-up market, she said, who have to sell their departure residences first before they can move to a new home, suggesting that not only first-time buyer sales agents need to have expert knowledge on how the credit works. Combined with the availability of the credit, teaming up with a local financing company to provide financing incentives and convincing the sellers of existing homes to reduce their prices will “help sell departure residences,” Orr said. She also recommended holding home buyer seminars on the tax credit, an “old school” approach that is “tried and true,” nevertheless. “Mention the word stimulus and people’s eyes start to glaze over,” she said. “Offer past prospects the chance to come in and find out what this means for them.” Rob Dietz, NAHB’s director of tax issues, said that the credit is “an important benefit,” with 35% to 40% of the home buying market consisting of first-time buyers. He stressed that buyers need to close on their principal residence on or after Jan. 1 of this year and before Dec. 1 to qualify. To get the proceeds from the credit into the hands of buyers faster, filers can amend their 2008 tax returns to include 2009 home purchases. Although it is no “silver bullet” for monetizing the credit so that it can be used for a downpayment, prospective buyers who know that they will be completing settlement on a home within the eligible time period can adjust their payroll withholdings to save up money for the closing, he said. Some state housing finance agencies — most notably Missouri, followed by Delaware and reportedly Pennsylvania and Alabama — have or are establishing programs that will lend prospective buyers money against the credit that can be applied as a downpayment. An audio version of the teleconference is available at www.nahb.org/teleconference. This article was reprinted with permission from NAHB. For more information call the NAHB at 800-368-5242 x8583, or the AHBA Office at 828-299-7001. 4 | Asheville HBA l Bringing Professionalism to our Industry [ builder issues ] Energy Tax Credit to Generate $6 Billion in Remodeling Jobs Energy Star has published comprehensive information on how the family envelope energy consumption. housing industry and consumers can take advantage of the federal The study also found that spending $10,000 to retrofit a 1960s home tax credits for energy-efficient home improvements in the new eco- could save 8.5 tons of carbon at a cost of $588 to $1,176 per ton, nomic stimulus package. The credits are expected to significantly depending on existing tax credits and incentives. By comparison, in- increase demand for green renovation projects this year and next, creasing the energy efficiency of a new home 35% over current state according to federal officials. requirements would cost about $5,000 and would reduce emissions Congressional economists project that the new provisions will gener- by 1.1 tons at a cost of $4,545 per ton. ate an estimated $6 billion in remodeling work by the end of 2010. The bottom line is that retrofitting existing homes with energy-efficient The credits will be the centerpiece of new marketing efforts for remod- features is four to eight times more carbon- and cost-efficient than eler Scott Sevon, CGR, GMB, CAPS, GMR, CGP of Sevvonco Inc. in adding further energy-efficiency requirements to new housing, the Palatine, Ill. “We will be featuring information for consumers on our study showed. Web site, brochures and other promotional materials,” he said. “We Tax Credit How-to want to make sure they can come to us for accurate information.” Details on qualifying improvements are available on the Energy Star Remodelers trained in and experienced with making energy-efficient Web site. upgrades are well-positioned to take advantage of increased consum- Remodelers should familiarize themselves with the model types and er interest in consuming less power. They can also use the tax credits products that qualify for the tax credit so they can advise their custom- to encourage home owners to undertake a more complete renovation ers. However, they do not need to give their clients the product sales that can be certified under the National Green Building Standard as receipts to verify the claim. Certification statements in the manufac- part of NAHBGreen, the NAHB National Green Building Program. turer’s product information may suffice. The Internal Revenue Code Section 25C for existing homes, which Home owners can claim the 25C and 25D credits on Form 5695 when had expired at the end of 2007, was reinstated as part of the eco- they prepare their income tax returns. They should also retain records nomic rescue package passed by the Bush Administration last fall. that include: Installing energy-efficient windows, doors, roofing and insulation as well as furnaces, air conditioners and heat pumps all qualified for the Name and address of the manufacturer credit. Identification of the component Make, model or other appropriate identifiers But remodelers found that the terms of the 25C credit — equal to Statement that the component meets the 25C standards only 10% of the cost of each product and with a lifetime cap of $500 Climate zones for which the criteria are satisfied — weren’t quite strong enough to get home owners off the fence and Additional information for storm windows, if applicable into a contract. A declaration that the certification statement is true Under the stimulus legislation signed by President Obama, the per- This article was reprinted with permission from the NAHB. For centage of the cost and lifetime cap have been tripled to 30% and more information about this article or similar articles, call the $1,500, respectively, and the deadline for installing them has been NAHB at 800-368-5242 x8132. extended through the end of 2010. In addition to expanding the 25C tax credit, the IRS 25D credit for re- Join the AHBA Remodelers Council to make great contacts and newable energy products has also been expanded and is even more attend exciting educational seminars to boost your remodeling generous for specific improvements — including geothermal heat business! Contact the AHBA for more information at 299-7001. pumps, solar panels, solar hot water heaters, small wind energy sys- See page 2 for more details about Lunch & Learns sponsored by tems and fuel cells. The 30% tax credit applies to these products but the Remodelers Council. there is no cap on their cost through 2016. In addition, these credits also apply to new construction, as well as to remodeling and renova- tion projects. The newly expanded tax credits are in alignment with industry re- search showing that remodeling and retrofitting the nation’s older homes will have a far more significant impact on reducing residential energy consumption than meeting even the most aggressive efficien- cy goals for new homes, according to Greg Miedema, CGR, CGB, CAPS, chairman of NAHB Remodelers. A December 2008 survey by Whirlpool Corporation revealed that 84% of consumers said that energy efficiency is significantly more impor- tant than water use or other potential savings when it comes to home appliance efficiency. Seventy-two percent of respondents seek the Energy Star label when making purchasing decisions. (Click here to read a related story in this issue of NBN.) “These new tax credits are another way that the home building in- dustry can combat the potential effects of global climate change by encouraging home owners to make energy-efficient improvements to their homes,” said Miedema. A 2008 California study showed that homes built before 1983 were re- sponsible for 70% of the greenhouse gas emissions related to single- www.AshevilleHBA.com |5 Share your accomplishments, awards, and announcements with fellow members. Send your news to email@example.com and we will be glad to include it in the newsletter! Free Business Survival Tips Online at NAHB Now through Friday, April 17, NAHB members can get free business survival information on such issues as bankruptcy, reorganization, Remember! liens, subcontractor disputes, partnership issues and more that will help them survive the downturn. You can pay your membership The information, international law firm Gardere Wynne Sewell LLP, dues with a Visa or MasterCard! will be available on the NAHB Website in a “Frequently Asked Ques- tions” format that will address a variety of topics, including: Call the AHBA Office today! Bankruptcy, reorganizations, out-of-court workouts, restructuring, 828-299-7001 foreclosures, deficiency judgments, Director/officer issues, partner- ship issues, personal guarantees, business divorces, Liens, devel- oper disputes, subcontractor disputes... Available to NAHB members only, the information will be available at Bonded Builders Spirit of Membership Award www.nahb.org/legalconsultation. Members whose questions are not Bonded Builders Warranty Group will award a $35 gas gift card to answered on the Web site posting will be able to call or e-mail the law members of North Carolina Home Builders Associations who bring in firm for more information. their first ever new member that is approved by your association. Along Upgrade your AHBA Online Directory Listing with the $35 gas card we will provide a framed certificate of recognition The AHBA is proud to announce a new initiative on our website direc- printed on fine parchment paper. tory. Members can now add a company logo and/or member profile to This promotion is simply designed to support local home builder as- their current directory listing for a nominal fee. The logo will link direct- sociations and does not require builder participation in our programs. ly to the Company website. The profile will be a 50 word description of Any member of the AHBA is eligible to receive this award when they the products and services offered by your company accompanied by a bring in their first ever new member to the Association. Others can also logo linking to your company website. The profile can be accessed by receive the award by bringing a paid new member application to a link on the directory listing that will bring the information to a promi- a local golf tournament. Their recruit may also receive this award nent placing on the directory screen. If you have any questions about should they play in the same tournament. this new member advantage, please email KC at kc@ashevillehba. Bonded Builders is doing this to help stimulate membership at a time com or visit us on the website at www.ashevillehba.com. when members are not thinking about asking! Be sure to contact the AHBA if you have a potential member you are looking to recruit as we NAHB Launches Tax Credit Website will gladly supply you with marketing materials and information about NAHB has launched a web site that provides detailed information about the Association to help your recruiting efforts! the $8,000 tax credit for first-time home buyers that is a key measure in the economic stimulus legislation signed into law. In addition to being limited to first-time home buyers, the tax credit: - Is equal to 10 percent of the home’s purchase price up to a maximum of $8,000. - Is available for homes purchased on or after January 1, 2009 and before December 1, 2009. Join us for the first Builder After Hours of 2009! - Does not have to be repaid. This event will be on April 16 from 5:30 pm - 7:30 pm at West - Has income limits of $75,000 for single taxpayers and $150,000 for End Cabinets. Come out to their showroom to network with married couples. fellow AHBA members and see the products that The web site at www.federalhousingtaxcredit.com includes basic infor- West End Cabinets has to offer! Last year’s After Hours was a mation about the tax credit and a detailed question and answer section. big success- be sure to mark your calendar! It includes information about housing-related and small business mea- sures in the legislation and home-buying resources for consumers. 828-669-4143 www.westendcabinets.com Asheville Radio Group offers Member Program Another Builder After Hours is coming up in May! Call Murphy Funkhouser to learn how you can help your company This event will be in May at Westall Chandley, 38 Garfield save on advertising while promoting the AHBA and earning a kick- Street in Asheville. Check your Briefing emails for more back for the Association! Members can advertise at the non-profit rate details. View the products and services that Westall Chandley by inserting a standard AHBA member message into the body of the has to offer while networking with AHBA members. Its always message. This is a great program to get exposure for your company, a fun time at Westall Chandley, be sure not to miss this event! and let the community know you are a proud member of the AHBA! Murphy Funkhouser- 828-210-8548, firstname.lastname@example.org 828-253-5331 www.westallchandley.com 6 | Asheville HBA l Bringing Professionalism to our Industry [ member news ] Build Trust, Protect Value With Online Branding By Stephen Feltner, CSP and Tyler Waite, CSP, Move Today, many home builders are discovering that successful online and presenting the builder’s view branding is vital to strengthening and even preserving the value of Safeguard Your Brand in Cyberland their company’s image. Given its vast and unrelenting reach, the Internet has the ability to But builders who are seeking to build their brands online should con- make or break a brand with startling speed. The Internet can provide sider building “brands of value,” rather than going down the traditional home builders with a unique opportunity, their worst nightmare or a path of trying to create successful brands that are often viewed as mediocre online presence somewhere in between. blending advertising and hype. Builders must also be aware of the emergence of Web sites and blogs It’s All About Them dedicated to airing home buyer grievances and how these blogs can “In order to get people to pause, you have to offer or provide some- affect their branding and marketing. These grievance blogs thrive on thing of value,” says author and branding expert Tom Asacker. the viral and instantaneous nature of online communication, posting Successful branding is not about getting the right slogan, the right the latest builder blunders to bolster rants. colors or the right messaging, Asacker points out in his book, “A Clear Some builders who have been targeted by these blogs have experi- Eye for Branding,” and in an online presentation available by clicking enced the power of naysayers to undermine their brands and negate here. the millions that they have spent on marketing. Instead, he says, branding is about understanding what expectations Home builders have been able to persuade some of these gripe-site your customers have and crafting satisfying solutions that draw buy- operators to give up their causes when the builders initiated dissent- ers with subtlety. First and foremost, value-oriented branding reas- ing blogs that countered the gripes. sures current and potential customers that they are making the right Tom Crandell, CEO of Ayowahr Interactive, points to trademark pro- decision by placing their trust — and their money — with your com- tection provisions and the use of sub-domains in search engine mar- pany. keting as effective methods to fight brand dilution and safeguard your Build a Strong Brand Online brand.“Every search engine has a unique policy to mitigate trademark Before the Internet, building and maintaining a trusted brand was a infringement,” says Crandell. “For example, Google will allow you to long-term process for home builders. eliminate the ability for third parties to use your trademarks in the title and copy of ads.” Now, builders’ Web sites — with their product images, glowing client testimonials and lists of awards — can significantly reduce the time The Road Ahead needed to build a brand. With good planning, proper provisions and expert help, Internet mar- keting and online branding can help home builders establish success- Meredith Oliver, MIRM, CSP, president of Meredith Communications, ful brands based on value and trust. sees the Internet as “the great equalizer, when it comes to branding. A compelling Web site can level the playing field — but it is the starting This article was reprinted with permission from NAHB. Visit www. point, not the ending point.” nahb.org for more information and similar articles. “Branding takes place when you can be found in a lot of places,” Oli- Attend the AHBA Lunch & Learn Branding Seminar sponsored by ver says. “The more sites that link to you, the better. Internet listing Asheville Radio Group on April 3 at the AHBA Office on April services, sponsored searches, display ads, third-party referrals — all are important to putting a builder on the Internet map.” One way to gain more linking is by using Web site sub-domains, be- cause they can open up new territory for site indexing, improve the consumer experience and increase the branding footprint in a given market. For example, a home builder going by the name of Elegant Homes could expand its Internet presence, provide strategic local content and improve its performance on Google and other search engines by creating such company- and mission-related sub-domains as www. ElegantHomescastlepines.com, www.ElegantCustomHomes.com and www.ElegantHomeCommunities.com. Blog On With tens of thousands of new Web logs (blogs) going online and hosting millions of posts every day, setting up a blog is fast becoming an important online branding and search engine optimization strategy that builders should not ignore. But, as Oliver points out, “most builders do not have the staff or exper- tise to build and maintain their own blog. Home builders usually have to hire a company to write the blogs and figure out where to post them. It takes at least one post per week to be effective.” Effective blogging also requires developing a comprehensive strategy that encompasses more than just maintaining your own blog. A suc- cessful blog strategy should include: Posting positive entries on a builder-owned or sponsored blog Posting comments on civic, community or nonprofit blogs Responding to negative posts and complaints, addressing grievances www.AshevilleHBA.com |7 [ member news ] AHBA Annual Spring Golf Tournament Golf Tournament Asheville Home Builders Association SpringSign-up Form Sponsorship Opportunities April 23, 2009 Check all that apply Black Mountain Golf Club Eagle Sponsor $300—Included in pre-event notices to membership, newsletter, representation and signage at hole Captain’s Choice (supplied by sponsor), recognition at the next General Mem- bership Meeting and full page feature in Tournament Guide. 11:00 - Lunch/Registration *Allowed to have representatives, food & beverage and sign- 12:00 Noon - Shot Gun Start age at hole - supplied by sponsor. $400 per 4-person team Birdie Sponsor $200—Included in pre-event notices to $5.00 Mulligan-limited two per person membership, newsletter, signage (supplied by HBA) on hole, Minimum one Builder per team encouraged! recognition at the next General Membership Meeting and half page ad in Tournament Guide. *Signage only - supplied by Prize Money HBA. First Place $400.00 Lunch Sponsor $1500—Included in pre-event notices to Second Place $300.00 membership, newsletter, signage (supplied by sponsor) dis- Third Place $200.00 played in lunch area, recognition at the next General Member- ship Meeting and full page ad in Tournament Guide. Part of the Proceeds from the Spring Golf Tournament will go to support the Building Future Builders Summer Camp Beverage Sponsor $500—Included in pre-event notices to www.buildingfuturebuilders.org membership, newsletter, signage for cart (supplied by spon- sor), recognition at the next General Membership Meeting and half page ad in Tournament Guide. *Allowed to have repre- New to this year’s sentatives (2) and signage for cart. Sponsor must provide tournament… beverages for cart. A Player Ball Drop and Golf Cart Poker Run! Tournament Guide Opportunities This year we will be publishing a Tournament Guide which Complete & Return to AHBA will feature all of our Sponsors, 2009 Foundation Club and any Fax 299-7008 PO Box 9722 Asheville NC 28815 AHBA Members that choose to advertise. Available to AHBA Space limitedReserve Your Spot TodayFirst Come First Serve Members are half page and full page ads within the publica- Sold Out Event for 3 Years Straight! tion. Guides will be distributed to all participating players, sponsors and additional attendees. Contact KC Hart at email@example.com to advertise. *Ads must be supplied by Team/Mulligan Registration company. 1/2 Page Ad = $65.00 Full Page Ad = $125.00 4 Person Team - $400 Mulligan’s - $5 each Players List 2 per player limit Please include the names of all players below Total Amount Included: $ ____ Names Handicap or Avg. *including player fees, mulligan’s, sponsorship, etc. Player 1:___________________________________________ Method of Payment: (payment must be received prior to tournament) Player 2:___________________________________________ Check VISA MasterCard Cash Player 3:___________________________________________ Credit Card Number: _________________________________ Player 4:___________________________________________ Name on Card: _____________________________________ Company Name: _____________________________________ Billing Address: _____________________________________ Contact Name: ______________________________________ 3-digit code: ________ Phone Number: _____________________________________ Signature: ____________________________ Date: ________ 8 | Asheville HBA l Bringing Professionalism to our Industry [ member news ] Members Get One-on-One Time to Build Relationships at March GMM AHBA members gathered for the March General Membership Meeting, knowing things would be a little different at this special event! In an ef- fort to provide the utmost networking experience for our members, the AHBA hosted its first Speed Networking Event. Similar to Speed Dating but with a little twist! Members gathered at the Doubletree Biltmore and were seated in a specific pattern, with forty chairs on the outside of a circle facing inward and forty chairs on the inside of the circle facing to the outside. Nervous members prepared for the unknown! The event began with a short presentation on effective networking by AHBA Staff Member, KC Hart. After a little instruction and encouragement, members present were ready to get started. Each member had one minute to tell the member in front of them about their company, what they could offer, and how the two could mutually benefit each other. After the first minute, a switch took place and the other person had one minute to share similar information about their own company. After the two minute exchange of information the members on the outside of the circle rotated one chair to the right and started over the process over again. By the end of the night, attendees had networked with 40 people opposite their circle, each representing different companies, one on one! AHBA Members present at the event had the unique opportunity for face time with AHBA members that some had never met or had the chance to connect with. Members raved at the ability to speak with so many members in one setting, something that is difficult to do even at a “normal” AHBA Meeting. New Members were especially excited to meet some of our long-standing members and supporters, as stepping into a new group is always a difficult first move to make. Speed networking is an event that has taken the nation by storm as an effective way to make contacts to build a customer and/or referral base. The AHBA is proud to be in the eye of that storm bringing new ways for members to strengthen their business associations. A special thanks to all members who participated in this exciting event! We look forward to hosting another Speed Networking Event that will be as successful as this one! “I have participated in numerous Speed Networking Events and the AHBA’s was very well organized and highly effective! I really enjoyed the one on one setup be- cause I got an opportunity to speak with so many members that I would normally not be able to at a regular meeting. I hope we have another event like that soon!” Mary Love Love the Green “This was a great introduction to the other members...I feel more comfortable having met so many people [at the speed networking event], now I have built this foundation for future meetings!” -Brandon Bryant, Red Tree Builders www.AshevilleHBA.com |9 [ member news ] Reposition Your Company to Work Through the Downturn Big remodeling projects are no longer high priorities for most home With team selling, Case is able to show the depth of its expertise dur- owners during these difficult economic times so, to get through the ing a sales call, while customers have a better chance of getting the downturn, remodelers must reposition their companies to meet home services they want. owners’ changing needs. Not only has team selling enabled Case to set itself apart from its Mark Richardson, CR, president of Case Handyman and Remodeling competition, it has helped the company improve its close rate. To view based in Bethesda, Md., has been down this road before. a Case video about team selling, click here. During the last several decades, Richardson, a 2008 inductee into the Richardson says that remodelers do have to work harder to find and NAHB Remodelers National Remodeling Hall of Fame, has changed keep clients, but even in tough economic times, “remodeling does go his business to adapt to economic times — both good and bad — and on.” he’s done so successfully. “Home owners still need professional services and help in maintaining While Richardson says his sales were down last year, his profits were their home,” he says.1 to qualify. up 5%. To get the proceeds from the credit into the hands of buyers faster, He knows this year will be even more challenging, but he is making filers can amend their 2008 tax returns to include 2009 home pur- more business adjustments based on lessons learned last year and chases. Although it is no “silver bullet” for monetizing the credit so that expects 2009 to be a growth year for his company. it can be used for a downpayment, prospective buyers who know that “We look at our business like an investment portfolio with diversified they will be completing settlement on a home within the eligible time business assets,” he says. “The proper blend of the portfolio helps to period can adjust their payroll withholdings to save up money for the get you through bumpy markets. A lot of remodelers don’t have this closing, he said. balance, which puts them at high risk.” Some state housing finance agencies — most notably Missouri, fol- During the last 30 years, Case adjusted and diversified its business lowed by Delaware and reportedly Pennsylvania and Alabama — have assets to address several different market segments. In the 1980s, or are establishing programs that will lend prospective buyers money Case focused on design and build work. The company launched its against the credit that can be applied as a downpayment. handyman services in the 1990s, as well as a specialized bath divi- An audio version of the teleconference is available at www.nahb.org/ sion late in the decade. The company also began a national franchise teleconference. operation. This article was reprinted with permission from NAHB. For more infor- The company recently launched a training division, the Case Institute mation, call NAHb at 800-368-5242 x8583. of Remodeling, and created such licensed products as Case Handy- man in a Box, a module for instructing remodelers on how to add handyman services to their business. Marketing Handyman Services on the Internet Repositioning a company to a changing market requires focusing business resources on your potential customers’ needs, Richardson says. Case has stepped up marketing and positioning its handyman division because more home owners are interested in smaller, fix-it jobs than larger remodeling projects. The company has also begun using the Internet to reach more poten- tial customers. Almost all the company’s printed marketing materials now drive poten- tial clients to the Case Web site — a more powerful marketing tool that has information about all the company’s services, plus sample proj- ects, information that won’t fit in any single, printed marketing piece, Richardson says. To drive potential customers to the Web site, Case print materials now direct consumers to the Web site for design ideas, suggestions about remodeling projects, scheduling appointments and more. To help them navigate all the information, the Web site also features several videos and interactive tools. Team Selling — An Approach to Maximize Job Leads Another sales strategy Case is using in this time of scarce leads is team selling. Using this approach, two people visit a house, examine it and propose solutions to improve it. A team approach, Richardson says, enables Case to leverage its expertise and match employees’ skills to the anticipated needs of the home visited so they can present appropriate solutions. 10 | Asheville HBA l Bringing Professionalism to our Industry [ member news ] In the Know... 2009 Committees and Councils Parade of Homes Committee Find out how you can get involved in an AHBA Committee or Council Josh Abrams & Steve Royster- Co-Chairs today! Make a difference in the Association while building relation- The planning for the 2009 Parade of Homes is moving along nicely. ships with fellow members! The committee had its monthly meeting on Thursday February 26th. We began discussions for the theme for the 09 Parade and hope to Activities Committee have the theme finalized by our next meeting. With a good mix of Nathan Lawrence & Duane Liming - Co-Chairs associate, affiliate & builders members on this year’s committee, the Get out your clubs and get ready for our first big event of 2009. The theme should be exciting. Should you have any suggestions or ideas activities committee is excited about the Spring Golf Tournament at for themes for this year’s Parade, please don’t hesitate to share your Black Mountain on April 23rd. Teams and sponsorship opportunities ideas with the office or a committee member. are filling up fast for this great day of fun and networking. Our Eagle Sponsors always make sure that every hole on the course is memo- Remodeler’s Council rable. The tournament guide will keep you on course with information Lisa Childs and advertising opportunities. Contact the HBA office to see how you The Remodelers Council has restructured their focus for 2009. They can get involved in the best day of Spring. will sponsor three “Lunch and Learn” sessions benefiting anyone in the remodeling business. One was held in March, the other two will be Community Involvement Committee held in June and September, see page 2 for details. The informational Stuart Ray and Kevin Abercrombie- Co-Chairs seminars are a great way to get important information about today’s The AHBA Community Involvement team worked for a straight week industry. Please consider joining this great group of energetic profes- in March with the Warren Wilson College students during their Spring sional remodelers. There is a small fee for non-RC members to attend Break to get as many houses insulated in the community as possible. the Lunch & Learns. The INSULATE! project had the students working with our profession- als to get experience while making a difference in the lives of local Professional Women in Building Council residents. This will be an ongoing project for the participants, please Gina Kidder- Secretary contact the AHBA for upcoming dates to get involved. There is a brief- At the March 3rd PWB meeting Judy Dinelle, our Chairwomen, re- ing on the Tuesday before every project at the college that gives you viewed the information from the PWB State meeting she recently at- information on the actual house you will be working on. Most projects tended. We’re excited to hear the PWB’s 1st year history book titled are on a Saturday and take about 5-6 hours to complete. Volunteer to “A Year in Review” is requested a 2nd time, this time to be submitted help your community and the AHBA!! this fall at the International Builders Show. If you’d like to review our book, you can find it at the AHBA office. Education Committee The PWB members are working on finalizing our committee teams Rick Dwyer and Thomas McClain- Co-Chairs In March, the Education Committee was pleased to have the first and at our next meeting we’ll begin focusing on establishing goals. Asheville Home Builders Institute educational courses offered at the We’ll also be participating at the Spring Golf Tournament. We look AHBA offices. We were excited to have our Education Sponsor- Core forward to seeing you there! Installations supply a wide screen and projector for the courses. Com- We’d like to welcome our newest members: Ashley McElreath- West ments from the Builders who attended were positive and the AHBA will End Cabinets & Violy Dwyer- Greenstone Builders. As a reminder be excited to bring more courses locally! The courses count toward everyone is welcome to join and if you are interested in being a part of the North Carolina Builders Institute Designations and will be offered the PWB Council please contact Gina at firstname.lastname@example.org. quarterly. The next AHBI course will be the NAHB Certified Green Building Course. Call the AHBA office at 299-7001 to sign up today! Next three meeting dates: May 5 – 8:30am @ AHBA Marketing Committee June 2 – 12noon on location TBD The Marketing Committee is looking for ways to promote our industry July 7 – 8:30am @ AHBA and our Association as well as finding ways to generate non-dues revenue for our Association. We have been working to build lasting relationships with the media in our community. Our goal is to establish ourselves as the primary resource for homebuilding professionals in our community. If you have input you would like to share, join us at one of our meetings or contact KC at the AHBA Office. Our next meet- ing will be in May- check the AHBA calendar and weekly briefings for more details! Legislative Committee Greg Spicer-Chair The Legislative Committee is working on having a luncheon in June. We would invite all of the City Council and County Commissioners and have them talk on our top concerns for 2009. This would also be an excellent time for our members to ask them questions and to show them how valuable of a resource our association can be to help them. The Legislative Committee has built relationships with our elected officials and think this would be an excellent opportunity to bring them in front of our entire organization. www.AshevilleHBA.com |11 [ member news ] - Renewing Members - A & B Construction Cashin Construction Co J S Ray & Associates Palladium Builders, Inc. & Development Sean Cashin Stuart Ray James T. Selmensberger Jeremy T. Bonner 18 Okoboji Drive P.O. Box 2236 21 White Oak Rd PO Box 15370 Fletcher NC, 28732 Weaverville NC, 28787 Asheville NC, 28803 Asheville NC, 28813 (828) 628-2434 (828) 645-9714 828-713-0900 (828) 258-2000 www.homesbycashin.com Builder www.palladiumbuilders.com www.a-b-construction.com Builder General Contractor Builder Builder Remodelor Leading Edge Builders, Inc. Paul’s Custom Woordworking Remodelors Council Member Champion Service Experts, LLC Ralph E. Gundrum Paul Schmitz Able Septic Tank Service Ritch Holt 1521 Roaring Fork Rd 190 Eastside Drive Gary Blankenship 578 Upward Road; Unit #7 Hot Springs NC, 28743 Black Mountain NC, 28711 20 Brownwood Ave Flat Rock NC, 28731 (828) 622-3418 828-712-6234 Asheville NC, 28806 828-698-5881 Builder www.paulswoodworking.com (828) 254-1920 www. championserviceexperts.com Woodworking McCurry Drywall, Inc. Septic Systems HVAC Contractor Darrell McCurry Pisces Development Appalachian Antique Hard- Heating & Cooling 175 Palmer Ford Road Jim Gill woods Cunningham & Company Weaverville NC, 28787 1007 Carolyndon Drive Chris Clough Shelia Cope (828) 645-4727 High Point NC, 287262 P.O. Box 167 Executive Park I, Suite 216 Drywall Contractor 336-689-1051 Waynesville NC, 28786 Asheville NC, 28801 www.piscesdevelopment.com Mick DelGreco Mountain 828-627-0830 828-258-1290 Builder Homes, LLC www.aahardwoods.com www.cunninghammortgage.com Custom Home Builder Mick DelGreco Building Materials Mortgage Lender P.O. Box 8722 Prinz Management Services Floor Covering Banks/Lending Asheville NC, 28814 Keith Prinz Asheville Savings Bank Delkote Machine Finishing 828-223-0206 41 Graylyn Drive Brenda Gillespie Brett McCall www.ncmthomes.com Fairview NC, 28730 P.O. Box 652 69 Bingham Rd. Builder 828-277-8685 Asheville NC, 28802 Asheville NC, 28806 Log Home Builder/Sales Builder (828) 250-8433 866-235-4913 Property Management Mountain Air Mechanical www.ashevillesavings.com www.buildsmartnc.com Contractors, Inc. Quality Still Counts Banks/Lending Insulation - Spray Foam John Graham Randy Cody Mortgage Lender Pre-Stainer 27 Loop Road 2952 Smith Creek Rd. Beverly-Hanks & Associates* Duckett, Powell &Thomson Arden NC, 28704 Mars Hill NC, 28754 Dennis White / Affiliate Real Estate Development Co. 828-654-0001 828-689-9137 300 Executive Park Mitch Duckett Heating & Cooling Carpenter Asheville NC, 28801 P.O. 9278 Mountain High Plumbing R & J Woodwork 828-450-6884 Asheville NC, 28815 David Crystal Ronald P. Bradoc www.beverly-hanks.com 828-684-8243 429 Brooklyn Avenue P.O. Box 56 Real Estate www.DPTTeam.com Hendersonville NC, 28792 Hot Springs NC, 28743 Realtor Builder 828-697-0287 (828) 768-4088 (cell Builder / Architect Magazine* Real Estate Developer Plumbing Contractor Interior Trim Contr. Susan Newton / Affiliate FLS Energy Woodworking Mountain Housing 5115 Serenity Mountain Road Frank Marshall Opportunity Ramsey & Sons Builders Waynesville NC, 28786 400 Eastside Drive Lloyd Freel Gordon Ramsey 828-452-9688 Black Mountain NC, 28711 64 Clingman Avenue, 18 Hampton Drive www.builderarchitect.com 828-669-5070 Suite 101 Weaverville NC, 28787 Publications www.flsenergy.com Asheville NC, 28801 828-645-9256 Marketing Communications Heating & Cooling (828) 254-4030 ext 1 Builder Carolina Cabinets, Inc. Solar Energy www.mtnhousing.org RCJ Building, Inc. Todd & Kathy Wanamaker Frank Briggs Assocs., Inc. Builder Robert C. Jacobelly 27 Dalmatian Trail Frank Briggs Jr. Mountain Realty 93 Sevier Street Alexander NC, 28701 205 Pinners Cove Road Builders, LLC Asheville NC, 28804 (828) 645-8633 Asheville NC, 28803 James E. Hunter (828) 236-3149 Kitchen cabinets (828) 684-3799 P.O. Box 19660 Builder Millwork Insurance Asheville NC, 28815 Rub-R-Wall of the Carolinas (828) 301-0806 David B. Hyder email@example.com 227 Gibbs Road Builder Leicester NC, 28748 828-779-0363 Building Materials 12 | Asheville HBA l Bringing Professionalism to our Industry [ member news ] - Renewing Members con’t - Set Sail Development, Inc. Spear & Wills Builders, Inc. Western Heritage Wiggins-Hill, Inc. Kevin S. Kerr Robert Spear Insurance Agency Steve Wiggins 37 Montford Avenue 50 Fox Den Road Michael Whiteside 6 Raven Cliff Lane Asheville NC, 28801 Asheville NC, 28805 565 Merrimon Ave. Arden NC, 28704 828-210-4699 (828) 299-1626 Asheville NC, 28804 (828) 681-0902 Builder www.spearandwills.com (828) 252-1800 Builder Developer Builder Insurance Wildwood Studios, Inc. Shinn’s Building Co. Real Estate White Insurance Carl Giesenschlag Tracy Shinn The Design Center by Agency, Inc. 2163 Riceville Road P.O. Box 1746 Haywood David Queen Asheville NC, 28805 Weaverville NC, 28787 Marie Stowe P.O. Box 1310 (828) 299-8696 828-775-7464 104-F Riverhills Road Black Mountain NC, 28711 Cabinets Builder Asheville NC, 28815 (828) 669-7912 Millwork Spear & Wills Builders, Inc. 828-298-4597 www.whiteinsurance.com Carolina Painting Contractors Tom Wills / Affiliate www.haywoodbuilders.com Insurance Dale Wooten 50 Fox Den Road Windows/Doors High Country Overhead P.O. Box 16322 Asheville NC, 28805 Garage Door & Oper. Door Asheville NC, 28816 828-299-1626 Westall Chandley, Inc.* Cliff McBride (828) 667-1868 www.spearandwills.com Barry King / Affiliate 229 Airport Road; Suite 7 Paint Contractor Builder P.O. Box 5755 828-255-5222 Custom Home Builder Asheville NC, 28813 www.hc-ohd.com 828-253-5331 Garage Door & Oper. www.westallchandley.com Building Materials Windows/Doors - New Members - Asheville Savings Bank Carolina Home Systems Jennifer Duvall Bill Barbour PO Box 652 65 Hill Street Asheville, NC 28802 Asheville, NC 28801 Financial Services Modular Construction SPIKE: Brenda Gillespie SPIKE: Thomas McClain West End Cabinets WNC Green Building Council Lynn Martin Maggie Leslie PO Box 1281 378 Haywood Road Black Mountain, NC 28711 Asheville, NC 28806 Cabinets Environmental Certification & SPIKE: Brian Burpeau Education Complete Builders, LLC SPIKE: Richard Soderquist Randy Edwards D & R Drywall PO Box 2314 Tracie Worley Fairview, NC 28730 2521 Highway 9 Builder Black Mountain, NC 28711 SPIKE: Greg Spicer Drywall Contractor, Stucco French Broad Lawn and SPIKE: James Worley Landscaping Omega Finishing Jeffery Young Michael Fargnoli PO Box 845 PO Box 906 Enka, NC 28728 Arden, NC 28704 Landscape, Lawn & Garden Additions & Remodeling, Siding SPIKE: Cindy Hipps Contractor King Fasteners, Inc. SPIKE: Daniel Bruce Steward Joseph Skinner 96 B Fletcher Commercial Drive Fletcher, NC 28732 Building Materials, Hardware SPIKE: James Demos www.AshevilleHBA.com |13 [ member news ] - Pending Members - 2-10 Home Buyers Warranty Core Installations* Greenstone Builders Rexel Electrical & Datacom Meredith Johnson Diana Kostigen/Affiliate Scott Carrow Supplies, Inc. 3587 Park Way Lane 12-A Old Charlotte Hwy. 1070 Tunnel Road, Building 2 Calista Foisy Norcross, GA 30092 Asheville, NC 28803 Suite 60 157 Asheland Ave. Warranty Programs SPIKE: Bryan Presnell Asheville, NC 28805 Asheville, NC 28801 SPIKE: Thomas McClain Dean’s Contracting SPIKE: Rick Dwyer Electrical Suppliers 84 Lumber* Matthew Dean Greenstone Properties, Inc. Lighting Fixtures Josh Arrowood/Affiliate 191 White Oak Gap Road Derek Weekley SPIKE: Kevin Abercrombie 75 Montgomery Drive Asheville, NC 28803 1070 Tunnel Road, Building 2 Stewart Acquisition Co. LLC Asheville, NC 28806 Excavating, Grading & Clearing Suite 60 DBA SAC Construction Sidding Suppliers Landscape Architects Asheville, NC 28805 William Stewart Windows SPIKE: Richard Soderquist Real Estate 364 Poplar Drive SPIKE: Judy Dinelle Foundation Specialties, LLC SPIKE: Rick Dwyer Candler, NC 28715 A2Z Plumbing Marty Williams Greenstone Properties, Inc. Builder Contractors, Inc. PO Box 250 Brad Bergeron General Contracting Miranda Wildman Etowah, NC 28729 1070 Tunnel Road, Building 2 SPIKE: Sean Sullivan 191 Lyman Street, Studio 316 Concrete Contractors Suite 60 The Housing Marketplace, Inc. Asheville, NC 28801 & Finishers Asheville, NC 28805 Joe Adams Plumbing Contractor Landscaping SPIKE: Rick Dwyer PO Box 15408 Heating & Air Contractor SPIKE: Derek Weekley Keith Bullitt Asheville, NC 28813 SPIKE: Greg Spicer Full Circle Construction, Inc. DBA Neat Painting Advertising, Marketing & Public Architectural Woodcraft, Inc. AJ Buttrick Keith Bullitt Relations Craig Weis PO Box 2619 PO Box 1522 Education 199 Amboy Road Hendersonville, NC 28793 Asheville, NC 28802 SPIKE: Thomas McClain Asheville, NC 28806 Custom Builder Painting Contractors Cabinets Green Builder SPIKE: Greg Spicer Furniture-Custome made & SPIKE: Jim Demos Mail Management Services, Built-Ins Greenstone Builders LLC SPIKE: Duane Liming Jim Smith Kim Potts Asheville Contracting Co., 1070 Tunnel Road, Building 2 88 Roberts Street DBA Asheville Fence Suite 60 Asheville, NC 28801 Carla Maddux Asheville, NC 28805 Advertising & Specialties 1270 Smoky Park Hwy SPIKE: Rick Dwyer Printing Candler, NC 28815 SPIKE: Tim Alexander Fences Ironwork SPIKE: Josh Abrams PLEASE READ In compliance with our Bylaws and the policies which have been put in place by our Board of Directors and the Membership Committee, Association procedure is to have new member applications approved by the Board of Directors and by the General Membership. Please look at the list of Prospective Members. If you know of any compelling reason that any applicant should not be considered for membership, please contact any AHBA staff member at 828-299-7001 or email your comments to the AHBA at firstname.lastname@example.org. All information given to the AHBA is held strictly confidential. 14 | Asheville HBA l Bringing Professionalism to our Industry [ AHBA Nation ] New Member Orientation and Prospective Member Meet & Greet *sponsored by Westall Chandley through our 2009 Foundation Club As of January 2009, all new members to the AHBA will be required to attend a New Member Orientation to complete their application pro- cess. This will give new members a chance to learn about the benefits of being an AHBA member as well as ask questions in an informal setting. Members will be pre- sented with ways to become active in the Association and meet other members right away. Immediately following the orientation, there will be a Prospective Member Meet & Greet where new and prospective members can network with AHBA Staff, 2009 Board Members and Committee AHBA NATION Chairs, and 2009 Foundation Club Members. AHBA members are invited to attend this event, but they MUST bring a prospective member as a guest. The new structure of most of the AHBA monthly meetings does not allow for guests who are NOT members of the AHBA to attend. Membership meetings are an exclusive benefit to AHBA Members. Therefore, the Prospective Member Meet & Greet was created to enable those interested in joining the AHBA to learn more about the association and meet some of our most supportive members in a relaxed atmosphere. The meetings will be held every other month at the AHBA Office, where food and beverage will be provided. The New Member Orientation will begin at 3:00 pm, followed by the Prospective Member Meet & Greet at 4:00 pm. If a new member is un- able to attend their scheduled New Member Orientation, please notify the AHBA Office immediately to reschedule as this is a requirement to complete the membership application process. If you have questions about either the New Member Orientation, the Prospective Member Meet & Greet, or would like to RSVP to the Pro- spective Member Meet & Greet, please email the AHBA office at email@example.com or call at 828-299-7001. The last Meet & Greet had 11 Prospective members! Come out to show them how great the Association’s Membership really is! AHBA Nation Member Spotlight Name/Title: Gina Kidder, Account Executive Business Name: Core Installations How did your company get started? When Marty Brooks, owner of Core Staging, a national Audio/Visual Production Company, moved to Asheville he decided to open a local busi- ness. Inevitably Marty started Core Installations, a company that provides audio/visual systems and complete home automation. My husband and I knew Marty and his wife Jen from Florida and I became involved in February 2008 as an Account Executive. What makes your company unique? What makes us unique is our dedication to customer service. Our customers will receive personalized attention from start to finish on a project. We are a small company with a big heart and we take great pride in our work. That’s why we make sure our installations are done right, on time and on budget. We have never held up a con- struction project or delayed the permit process. What has been your greatest business success? As a company our greatest business success is becoming a Crestron dealer, for both residential and commercial properties. Crestron holds high standards and we’re proud to be selected as one of their dealers. We now offer our customers Crestron Green Light™ technology which can help decrease carbon output. A personal success would be joining the Core family and having the opportunity to work with a great group of people. I’m also excited to be involved with the AHBA and becoming secretary of the Professional Women in Building Council for 2009. What do you like about doing business in Asheville? My family and I relocated here in 2006 because we knew that Asheville has a diverse community. People here are very friendly and have made me and my family feel welcomed. What kind of customer does your business attract? Our business attracts builders in addition to business and homeowners. We provide sales and installation for Home Theaters, Security Sys- tems, Structured Wiring, Lighting Control and Home Automation. It would be ideal for us to work with a builder during the planning stages but we’ll also turn your unused space into a home theater. For more information about our products and services check out our NEW website at www.coreaudiovideo.com. How does your business positively contribute to the Asheville Community? We contribute to our community by growing our business and expanding, which give us the ability to hire new employees. In addition we believe in giving back to our community by donating to local charities, providing discounts to houses of warship and active and retired military person- nel. We’re also an education sponsor for the AHBA plus we sponsor local events and donate our products and services to movie night at the Mission Children’s Hospital. AHBA Member for 8 months! Location: 12-A Old Charlotte Hwy Contact: www.coreaudiovideo.com / firstname.lastname@example.org www.AshevilleHBA.com |15 Asheville Home Builders Association PO Box 9722 Asheville, NC 28815 [ inside this issue ] Calendar ........................ 2 Committee Update .......... 3 Builders Issues .............. 4-5 Member News ........... 6-14 AHBA Nation .................15 The benefits of Home Advantage are Get a competitive advantage in today’s market. With Home easy to grasp Advantage from Progress Energy, you can stand out when you build ENERGY STAR® certified homes that are 15 percent more energy efficient than standard homes. You’ll also receive valuable cash incentives starting at $400 per home. Plus, each home you build to Home Advantage standards comes with a 5 percent Progress Energy homeowner discount for the lifetime of the home. home advantage Contact us today for details on becoming a Home Advantage builder. progress-energy.com/CarolinasHA or 1.800.327.8704 ©2009 Progress Energy Carolinas, Inc.
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