I am taking this opportunity to write to you in connection with sponsorship opportunities with the fifth
Chengdu Bookworm International Literary Festival which we are extremely excited to be hosting
again in March 2012.
The Bookworm literary festivals will run again in three cities in March, featuring top international,
Asia-based and local Chinese authors. The festival aims to maximize the involvement of the three city
communities, local and international, in the arts and literature, and fuel interest in cultural discussion
and exchange. To date, the festival has played a meaningful role in China’s development within the
international literary scene, and is now acknowledged as the biggest English-language festival on the
With the 2012 festival we will continue to serve as a model and partner for local organisations who
wish to develop their own cultural discussion programs and Chinese language literary events. In this
way, The Bookworm and all associated partners and sponsors support, and contribute to, the
development of open intellectual debate in China and the central role played by literature within that
The festival is a focus for literary activity in the English language. The Bookworm Literary Festival
presents a unique opportunity for potential sponsors to gain exposure across a diverse and influential
spectrum of the community. The project sends strong positive messages in terms of promoting
engagement with the arts and intellectual enquiry, and will serve as an excellent project for sponsors
wishing to increase their appeal as companies supportive of educational and creative aims in Chengdu.
Support for bilingual events included in the program will also promote the image of sponsor
companies as being both inclusive, and aware of the needs of a wide spectrum of the community.
With more than a total of 70 authors attending the three simultaneous festivals in Beijing, Suzhou and
Chengdu it is of course a very big undertaking. To offset some of these costs we have already secured
nationwide sponsors who are supporting the festival in three cities in the five venues (two in Beijing
and Suzhou, one in Chengdu). We are now looking to secure a Chengdu Sponsor who would have the
opportunity to support this leading cultural event specifically at the Chengdu level.
Sponsorship at this level ensures a high local visibility and the benefit of being affiliated with one of
the city’s major cultural events.
The Chengdu sponsorship package would include:
Logo Placement linked to all festival material including:
Logo on Backstage Banners at all events
Festival programme (2,000 copies)
Festival Tickets (2,000)
Logos on posters used in-house and in other venues around the city
Logo, details and company website link in all Chengdu newsletters for several weeks prior to
the festival, and during festival month. (Over 2,500 readers per Chengdu newsletter)
Logo, details and company website link on www.chengdubookworm.com, for three months,
labelled as a City Sponsor.
Right to display your company’s promotional stand or banner prominently in The Bookworm
for four weeks prior to the festival, and during festival month.
Eight pairs of gratis tickets for Chengdu festival events of your choice
Investment: 15,000 rmb
We firmly believe this will be an excellent festival and will make a significant contribution to
Chengdu’s rich cultural tapestry, and we would very much welcome the opportunity to partner with
you on it this year and in the years to come.
Sincere thanks for taking the time to consider our sponsorship proposal, and should you have any
queries please do not hesitate to contact me.
I look forward to discussing this with in the near future.
With very best regards,
Chengdu Bookworm International Literary Festival