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					                                                  First Semester 2011


Prestigio Rioja Prize
Sara Baras     Flamenco dancing now dresses in Rioja red

                  Record Rioja exports and aged
                       wine sales in 2010
editorial                                                                                                                                               Javier Pascual, Editor

Uncorking the Issue
The ‘Rioja’ brand is an international benchmark of quality and prestige
T   he significant growth in sales of Rioja wine in 2010, especially in the export           dancer, was the latest winner of the Prize, bringing the number of universal figures
    markets, and the fact that the vintage was classified as ‘excellent’ are two great       with this honour up to 15, who include Plácido Domingo, Antonio Banderas, Mario
pieces of news that have allowed us to make a positive overall judgement of the              Vargas Llosa and Eduardo Chillida, all of whom came to La Rioja to receive their
year, though without losing sight of the fact that we are still in a precarious economic     award, thus uniting their names forever to its wines and enhancing their prestige.
situation that is hindering consumer recovery. However, in spite of this the Rioja                Another main feature in this edition of our magazine is the westernmost locality
brand has demonstrated its great strength, and the Riojan winemaking sector has              in La Rioja, Alfaro, which is home to the largest area of vineyards in the Designa-
demonstrated its readiness to tackle these problems and its flexibility in adapting to       tion, with no less than 3,937 hectares; it also boasts the record for the highest price
market demands. The results are due to the hard work put in by grape-growers and             ever paid per kilo of grapes in Rioja’s history. But Alfaro’s current fame is due to the
winemakers in terms of the two fundamental pillars of the DOCa Rioja’s strategy:             exhibition ‘La Rioja Tierra Abierta’, presented as ‘A Celebration of Baroque’, and for
quality and promotion. These good sales figures in such adverse circumstances allow          its recently-restored Collegiate Church of St. Michael, the biggest Baroque brick
us to believe that Rioja wine has truly become a ‘safe bet’ for consumers, and that it       church in Spain, also famous as being home to the world’s biggest colony of white
is no coincidence that the Rioja brand is the benchmark of quality and prestige it cur-      storks on one of its towers. Sculptures, paintings, objects, costumes and recreations
rently is, to the point that it is now one of the five most famous winemaking regions        of the past take us back in time to the epoch of the ‘Austrias’ in Spain and illustrate
in the world, and the one with the highest loyalty rating.                                   the journey through this period in Spanish history. The town has even fitted out an
     ‘Rioja Prestige’ is, in fact, the name of one of the Control Board’s initiatives that   access to one of the towers of the Collegiate Church so visitors can view not only the
has almost certainly contributed even more to giving the Rioja name the aura of              famous storks but also the sea of vineyards around Alfaro, which flow down from an
prestige it currently enjoys. The initiative entails awarding an annual prize, with no       altitude of 700 metres on Mount Yerga to the area around the Ebro basin at barely
monetary value, to a world-famous individual who in some way or another is associ-           300 metres high. A visit to Alfaro is an absolute must this summer to discover the
ated with upholding and disseminating the values of regions with a winemaking tra-           least well-known wine area of La Rioja and enjoy this paradise of storks, not to men-
dition; in other words, the culture of wine itself. Artist Sara Baras, a virtuoso flamenco   tion the surprise of this Baroque jewel that is the Collegiate Church.

COVER: Sara Baras and Alfaro

Uncorking the Issue                                                                                            	
                                                                                                   page 16 Rioja launches a promotional campaign in 8 strategic

      page 3     	       The ‘Rioja’ brand is an international benchmark of quality
                                                                                                   page 18 Artist Sara Baras 15th Prestigio Rioja Prize winner
                         and prestige, Javier Pascual
                                                                                                                   - The Control Board recognises the great contribution
                                                                                                                   made by three ‘Illustrious Rioja Wine Personalities’: Pedro
Report                                                                                                             López Heredia, Ezequiel García and Gonzalo Ortiz.
                                                                                                                   - Rioja sponsors Ferrán Adrià’s presentation of
      page 4 New challenges facing oenology in the 21st century                                                    ‘elBullifoundation’ at Madrid Fusión
      page 22 La Prensa del Rioja celebrates its 25th birthday!
      page 24 Alfaro, a welcoming land of storks and vineyards
                                                                                             The wine and its author
New Technologies                                                                                               	
                                                                                                   page 20 Baigorri de Garage 2006 and Simón Arina Robles from
      page 8     	       Innovation and public research: moving closer                                             Bodegas Baigorri , by Antonio Egido

      page 12 Record exports and aged wine sales drive Rioja sales to
                                                                                             Rioja Today
                         267 million litres in 2010                                                            	
                                                                                                   page 26 Wine List
                                                                                                   page 30 Wine News

Control Board                                                                                                  	
                                                                                                   page 42 La Trasiega, by Javier Ruiz de Galarreta

      page 14 El Rioja Control Board rates the 2010 vintage ‘Excellent’
                                                                                                                                                       LA PRENSA DEL RIOJA. 3
  Antonio Palacios Muro, Adriana Laucirica del Campo and Antonio Palacios García

New challenges facing oenology in the
21st century
Antonio Palacios Muro and Adriana Laucirica del Campo, national and regional
presidents of their respective oenologists’ associations, and Antonio Palacios García,
share their views about the profession and the current situation of oenology
                               Text: Antonio Egido         industrial sphere, and whenever there is any kind     that rate 100 points is just as good as one who
                                                           of instability the opportunity to embark on new       makes a million bottles that satisfy its consum-

       hree very different kinds of oenologists,           projects emerges. I think this is the time for the    ers, and furthermore does so every year and
       brought together with the aim of examin-            innovative oenologist, people who are capable         not just those with suitable weather. “Adriana
       ing the challenges facing the profession            of adapting their styles to these new conditions.     Laucirica del Campo sees a good oenologist as
today. Three different views: those of a veteran           The biggest challenge in oenology at the moment       someone who is “interested and hard-working,
oenologist, Antonio Palacios Muro, an expert in            is creating, innovating, making new products.”        someone who gets out in the vineyards, testing,
working in wineries and currently the presi-               Adriana believes it is about “being a jack-of-        experimenting and, above all, improving,” while
dent of the Spanish Federation of Oenologists’             all-trades; you don’t just need to know about         as far as Antonio Palacios García is concerned, a
Associations (FEAE); those of young oenologist             making wine but also about marketing, sales,          good oenologist is someone who “plays an active
Adriana Laucirica del Campo who, since 2005,               advertising… you need to be able to keep your         and decisive role in the process of transforming
has been making wine at Bodegas Antión and is              end up in every area that involves wine.” Antonio     grapes into wine. They need to understand their
the president of the Rioja Oenologists’ Associa-           Palacios Muro thinks that “given my position as       market very well —who their consumers are and
tion; and finally those of the university professor        the president of the Federation, I believe that the   what price their wines can be sold at. Finally,
and oenologist Antonio Palacios García, who                oenologist of the 21st century should be getting      they need to be responsible from A through to
heads the Excell Ibérica Laboratories in Rioja.            out there to learn and make a contribution, not       Z; in other words, they have to have an input
                                                           staying at home and navel-gazing. We need to          from the time the grape starts growing out in
What it means to be an                                     open up to the outside, which means knowledge         the vineyards to the point when the product is
                                                           and appreciation of all the wines produced all        consumed, being aware that the longevity of that
oenologist today
                                                           over the world.”                                      wine is also their responsibility.”
                                                                Continuing on the subject of the profession          Oenologists are becoming media stars, and
   To get a clear idea of what oenology is all
                                                           of oenologist, our next step was to define a          Antonio Palacios García finds this admirable
about, the first question is what it means to
                                                           good oenologist. According to Antonio Palacios        “The oenologist who becomes an artist, it seems
each of them to be an oenologist today, in 2011.
                                                           Muro, this is someone who “has the necessary          to me, is a very interesting, appealing and
Antonio Palacios García says that “it’s definitely
                                                           knowledge to instil the best qualities of the grape   media-friendly figure for oenology as he or she is
an opportunity for enhancing professional skills,
                                                           in the wine for a given segment of consumers.         creating something that should have a sensorial
adapting to the circumstances. We’re experi-
                                                           Someone who creates ,000 bottles of wine             impact on the consumer, because wine is just as
encing a difficult year in every economic and

 Report               Wine

sensorial as a painting or a piece of music, and        coming in, there are a lot of people working as        out that “the primary concern should be the
the oenologist is an artist who conceives their         oenologists who are not properly qualified, and        relationship between wine and health, because
work of art and then puts it on public show. I          this causes problems for all of us,” while the uni-    if we read the regulations to find out which are
believe that so long as it is an active part of his     versity professor agrees on “unqualified people        the key points a winery needs to address when
or her creation, the oenologist is the person who       once again, not only at a professional level but       making wine, there is practically nothing on this
should have a public face,” a definition that Adri-     in other economic spheres, which means that            issue, and there should be. Another interesting
ana Laucirica del Campo agrees with, maintain-          because of the prestige that winemaking con-           challenge is the vinification conditions, where
ing that “the oenologist is the creator of the wine     fers, any Tom, Dick or Harry can decide to be an       there has to be a greater risk in terms of acidity
and who better than the oenologist to transmit          oenologist. Actually, I sometimes think this is a      conditions, pH levels, alcohol content… The
what he or she has created? Having said that,           great thing, so that people realise it’s not as easy   oenologist increasingly has to walk a tightrope
I only think this is a good thing if the oenolo-        to make wine as they think. It’s a pretty difficult    without a safety net, as the conditions of the raw
gist keeps his or her feet on the ground; in this       profession with a huge number of uncertainties         materials and vinification methods have changed
case, that of the winery,” a view that is shared by     associated with what you want to achieve, plus         in the last 20 years.” What worries the president
Antonio Palacios Muro, who further refines it by        you need to do everything you’re aiming to do          of the Riojan oenologists is “that my wine might
saying that “real celebrity oenologists (and not        with the minimum possible risk. This is why we         be contaminated, that the consumer opens the
the other ‘celebrity’ wine people milling around)       need to get genuine professionals.”                    bottle and gets an unpleasant surprise.” The
communicate and provide knowledge about                     Along with this infiltration by unqualified        president of the FEAE concludes by pointing
wine, as well as helping to give the profession         people, Antonio Palacios Muro adds that “the           out that “regardless of technological advances,
social recognition, because at the end of the day,      Administration is going completely against what        which are always welcome, I believe we need
wine is for enjoying at social occasions.”              we’re trying to achieve, as I don’t think they’ve      to continue working on food safety, because
                                                        understood the concept of liberalism, and all of       every day, somewhere in the world, we get
Problems facing the profession                          us need to accept responsibility in this aspect,       caught short by a health-related problem, and
                                                        and in the case of oenologists, accept our re-         we as oenologists must be ready to demand this
    Having examined the model oenologist of the         sponsibility for wine as a food product.” Adriana      responsibility.”
21st century and his or her main characteristics,       Laucirica del Campo says that “national policy
including the creation of sensory works of art, we      is focusing on setting up professional schools,        The responsibility of the
should touch on the problems that this profes-          which is what is of most concern at the mo-
sion is currently facing which, as far as the presi-    ment.” “But as well as professional schools, they
dent of the FEAE is concerned, are “essentially         have taken away the objectives that in principle
                                                                                                                   The word responsibility has been brought
the official approval of the minimum content of         used to stand at a legal level,” points out profes-
                                                                                                               up, so the question put to everyone now is: to
degree courses by the Ministry of Education, the        sor Palacios García, going on to underline that
                                                                                                               what extent is the oenologist responsible for this
destruction of the profession’s regulations by the      “at the end of the day, what we all need to know
                                                                                                               product called wine? A direct question which
central administration and, leading on from these       is exactly what must be required of someone to
                                                                                                               Antonio Palacios García answers with “to the
two factors, the level of infiltration by unqualified   make wine.”
                                                                                                               point that the consumer buys a bottle, opens it,
people who are incapable of performing this pro-            Such discussion arose in this oenologists’
                                                                                                               drinks it, enjoys it and feels happy. Up until that
fession honourably.” The president of the Riojan        get-together on the subject of the relationship
                                                                                                               point, not everything but nearly everything is
oenologists points out that the main problem fac-       between wine and health, in terms of wine as
                                                                                                               the responsibility of the oenologist”; words that
ing the profession today is “unqualified outsiders      a food product. The university professor points
                                                                                                               are echoed by Adriana Laucirica del Campo,
                                                                                                               who believes that the oenologist is responsible
                                                                                                               “from the grape through to the last drop of
                                                                                                               wine in the bottle; the whole journey,” which
                                                                                                               Antonio Palacios Muro adds to with “something
                                                                                                               that is as fundamental as food safety controls
                                                                                                               applied to wine is an issue that we need to claim
                                                                                                               responsibility for, because this is the remit of the
                                                                                                                   Where they do not agree is on the issue of
                                                                                                               whether a particular winemaking region shapes
                                                                                                               a particular type of oenologist. The president of
                                                                                                               the FEAE points out that “the difference can lie
                                                                                                               in market segments rather than the production
                                                                                                               region. Selling ten million bottles determines
                                                                                                               the oenologist.” The president of the Riojan
                                                                                                               oenologists believes that the oenologist is “more

                                                                                                                                        LA PRENSA DEL RIOJA. 5
 Report               Wine

influenced by the winery; to go a little further I’d                                                         maximizing vineyard yields, which has meant
even say that what most influences him or her                                                                that things are not like they used to be… Does
is the winery’s management, as all of us have                                                                climate change have an impact on all this? Yes
someone above us giving the instructions.” The                                                               it does, but if we focus only on this and not on
university professor mentions the “economic                                                                  sorting out other fundamental problems in vine
restrictions which mean that an oenologist has to                                                            and grape production, we’re not going to get
adapt to a specific market segment, or the avail-                                                            the right results. Also, I believe that rather than
able technology, which conditions their work and                                                             posing a problem to viticulture per se, it can offer
the type of wine they can make far more than                                                                 us opportunities: vineyards in places where we
geographical or social circumstances.”                                                                       once believed you could never grow grapes, new
                                                                                                             styles of wine, new grape varieties, and so on.”
Consumer trends and demands                                                                                       And along with climate change, the deal-
                                                                                                             coholization of wine which, for the university
    Antonio Palacios Muro claims that “Riojan                                                                professor, is a positive move “if this is within a
oenologists have managed to adapt to trends                                                                  segment that is very well differentiated and not
in wine without leaving any of our consum-                                                                   called wine, but a derivative, I think it can be
ers by the wayside; what I mean to say is that                                                               useful in attracting new consumers. People may
trends evolve and those who are starting out                                                                 start producing alcohol-free wines as a basic
from scratch may be the first to boast these                                                                 product, an initial step towards encouraging
new trends, but those of us who already have a                                                               people to become enamoured with wine and
considerable customer base can today claim that                                                              then move on to the real thing. There are many
we are following these trends, which is to move                                                              examples, both social and religious, of people
from ‘harsh’ wines to more subtle ones.” Antonio                                                             who have never been able to drink wine, and
Palacios García notes three levels of consumer                                                               this way they can.” Difference is the factor that
                                                       surprised by the detrimental position of biological
demand, whether these are fashionable or not,                                                                the president of the Riojan oenologists wants to
                                                       technology for winemaking compared to sponta-
which oenologists need to adapt to: “the first                                                               emphasise: “Provided that it’s not called wine, I
                                                       neous technology, and from a technical perspec-
thing a consumer wants is that whatever he’s                                                                 think it’s a good move so as not to lose consum-
                                                       tive there’s a big impact from the technology that
going to drink will make him feel good. Secondly,                                                            ers,” which is enlarged upon by the president
                                                       lets us reduce the alcohol content or correct the
we have the hedonistic factor; in other words,                                                               of the FEAE who believes that this is nothing
                                                       pH without touching the wine, opportunities that
what a customer wants to feel from a product,                                                                more than “a resource to sell more. We can’t
                                                       are now available to oenologists, though not in
and that’s where the style, the fashion, comes                                                               deny or relinquish this opportunity of making it
                                                       every region due to the wide-ranging legal and
in; what you want to feel from a wine. And the                                                               an introductory product to wine, which can also
                                                       regulatory restrictions in place.”
third level, from the consumer’s point of view, is                                                           be another step for consumers who don’t drink
cultural; what they can learn about this product;                                                            wine.”
                                                       Climate change, dealcoholization                           Another very important step is the progress
in other words, what cultural values derive from
consuming this product, and whether wine can
                                                       and wine tourism                                      of wine tourism, which should not disturb
be imbued with a cultural element according to                                                               oenologists in their work, and this is something
its origin.”                                                Climate change, as one of the big challenges     that Adriana Laucirica del Campo is in favour
    .Adriana Laucirica del Campo notes that “in        of the future facing oenologists, doesn’t overly      of because “if things are organized well by the
actual fact, this is much more basic than it might     concern. Antonio Palacios Muro thinks that            winery, there’s no reason for wine tourism to be
seem, as generally speaking people are quite           “it’s a two-way evolution; what I mean is, we’ll      a nuisance, although it does entail more work.”
simple in this respect, and if you’re sitting down     just have to accommodate ourselves to what’s          Antonio Palacios Muro maintains that “it’s neces-
to eat the last thing you want to drink is a wine      coming, though I don’t know when that will be,”       sary, especially when we want to position our-
that leaves your mouth dry; pretty much all of us      an idea that Adriana ratifies in the sense that “if   selves and differentiate ourselves from others.
are going for relatively fruity wines with more or     it happens, we’ll adapt. We’ll find later-ripening    It’s a commercial approach, the biggest concern
less oak. All this is much more globalized than it     varieties, grapes that grow at higher altitudes…      that all of us have right now. Each of us needs to
might seem. Consumers have very generalized            we’ll manage to think of something.” Antonio          find our niche, and to strengthen it and survive
tastes.”                                               Palacios García thinks that this is a “key debate,    we need to sell it. There may be some oenolo-
    Technical advances surprise Adriana very           and I think people are bringing in unrelated          gists who worry that visitors will go tramping
much: “from mechanical harvesters through              elements under the climate change banner,             over their hoses, but the whole visiting process
to automated bottling machines; the fact that          because climate change alone is not entirely          needs to be organized properly for visitors to see
everything can be mechanized never ceases              responsible for the increase in pH levels and         and taste the wine, barrel by barrel… I’m ab-
to amaze me,” while nothing surprises Antonio          alcohol content, or the reduction in acidity, which   solutely in favour of this, because if it’s properly
Palacios Muro, “possibly because of my age”            has almost certainly come about from enhanced         organized, wine tourism is a good thing.”
and Antonio Palacios García says that “I’ve been       performance in the vineyards: better irrigation,

  Research               Wine

Innovation and public research:
moving closer
The ICVV is uniting with the CIDA, the University of La Rioja and the CSIC to
drive forward technological development and innovation in the wine sector
                                                                                             The Institute for Vine and Wine Sciences (ICVV) was
                                                                                             founded barely a year-and-a-half ago with the aim
                                                                                             of becoming a benchmark in wine-related research.
                                                                                             It is a Viticulture and Oenology Research Centre,
                                                                                             set up by the Government of La Rioja (through the
                                                                                             Regional Ministry of Agriculture), the Higher Council
                                                                                             of Scientific Research and the University of La
                                                                                             Rioja. It was established with the aim of generating
                                                                                             fresh knowledge and new technologies to provide
                                                                                             a basis for further technological development and
                                                                                             innovation in the sector. It will also be promoting
                                                                                             the transfer of its scientific and technological
                                                                                             findings to society so that its research activities will
Viticulture is the focus of a great deal of research work, ranging from genetic studies      have a practical facet that will contribute to further
to the conservation of grape varieties and vine performance as a result of different
practices, such as irrigation and fertilization, through to the effects of climate change.   development in the sector.

                                                                                                    osé Miguel Martínez Zapater, the Director of the ICVV, explains that
                                                                                                    the institute “encompasses most of the groups involved in viticultural
                                                                                                    and oenological research at the University of La Rioja, and all the
                                                                                             groups working in this area at the CIDA, plus four researchers from the
                                                                                             CSIC.” In the short time since it was founded, the centre has been “increas-
                                                                                             ingly active in key viticulture and oenology research projects, in projects for
                                                                                             developing and transferring technology to different companies, and also in
                                                                                             the field of training, which are its three mainstays thanks to the capacities
                                                                                             brought on board by its member organizations.”

                                                                                             Intensive research activities

                                                                                                  Zapater explains that, for example, “in our research projects, we are
                                                                                             trying to integrate advances in scientific knowledge, which is the substrate
                                                                                             for developing technological applications, with the start-up of projects
                                                                                             more closely geared towards applications.” In the Oenology Department,
                                                                                             “they are currently analysing the metabolic flows of yeasts during alcoholic
                                  In the field of oenology, for example, research is
                                  done on the genetic improvement of yeasts to bet-          fermentation and they are also working on identifying the genes responsible
                                  ter tolerate ethanol and super-production of nano          for adapting yeasts to fermentation. In the area of technological develop-
                                  proteins, or on the study and characterization of
                                                                                             ments, they are involved in genetically improving yeasts for increased
                                  native lactic bacteria and biotechnological methods
                                  for microbiological controls.                              ethanol tolerance and the super-production of nano proteins, amongst
                                                                                             other characteristics.”

 Research              Wine

     In the field of viticulture, “we are examining the effect of climate change
on the ripening process of grapes at gene expression level and we’re
interested in identifying the genes responsible for the quality characteristics
of grapes and clusters. For example, we’re interested in finding out which
genes determine cluster size and compactness and berry size, so we can
select clones with better characteristics to make high quality wines. We’re
also interested in discovering the origins of grape varieties and clones so
we can identify those that might be of interest for improving wines or cop-
ing with new climate conditions. In this respect, we are analysing the ori-
gins of the Tempranillo variety and other key varieties in Spanish viticulture,
as well as important clonal variants such as White Tempranillo.”
     Enrique García Escudero, the head of the Agrifood Technology Research
and Development Service of the Government of La Rioja (CIDA), explains
that the lines of research that the CIDA has been conducting in viticulture
and oenology focus mainly on three key references: the technological needs
identified by the sector; the Riojan R&D&I Plan, and the National Agrifood
Resources and Technology Programme of the Spanish National Plan for
Scientific Research, Development and Technological Innovation. “These
references,” explains García Escudero, “endorse to some extent the fact
that the research being undertaken by the CIDA aims to address the R&D
needs of the sector.”
                                                   The work being undertaken
                                               by the Viticulture and Oenology
                                               Department of the CIDA forms
                                               part of the ICVV. In this field, for
                                               example, researchers are working
                                               on preserving the genetic heritage
                                               of Riojan varieties through the
                                               maintenance and enlargement of
                                               two grapevine cultivar collections
                                               and a clone bank, as well as by
One of the Institute’s particular interests is
learning about the genetic origin of White     studying minority and recently-
Tempranillo and why it mutated.                introduced varieties with “studies
                                               on oenological and agricultural
                                               performance (irrigation, leaf re-
moval, thinning, plant coverage, etc.) of the White Tempranillo grape.”
     Another line of research that the head of the CIDA makes a point
of mentioning is efficiency in the use of water and fertilizers, highlight-
ing “studies on nitrogen fertigation, the use of post-harvest mushroom
substrate as organic soil conditioner, and the quality and biological activity
of soils where vines are grown.” García Escudero also points out the studies
on alternatives to traditional soil management systems, with a clear leaning
towards the use of vegetation cover, and studies on vineyard zoning, “which
at the moment are taking shape through a collaborative project with El
Patrocinio Co-operative Winery in Uruñuela”.
     He also points out that “oenological microbiology has been one of the
mainstays of oenological research at the CIDA, from the point of view of
both the instigation of modern instrumental techniques and the develop-
ment of alcoholic and malolactic fermentation. Our yeast selection work has
led to the commercialization of two yeast strains and, more recently, we are
working on the selection of lactic bacteria to obtain high quality red wines.”
     The ICVV is the first research institution of the University of La Rioja and
it is provisionally located in the University’s Science and Technology Com-
plex until its definitive headquarters are built. The university is providing the
Institute with a large number of researchers and four of its most recently-
  Research              Wine

                                                                                     CENIT DEMETER project which is studying the effects of climate change on
                                                                                     the production of quality grapes and wine, and trying to develop strategies
                                                                                     and technologies to alleviate its negative effects.”
                                                                                         Enrique García Escudero recommends any number of ways that winer-
                                                                                     ies can access the results of this research work -making direct contact with
                                                                                     the research teams, reading scientific and technical journals, attending sci-
                                                                                     entific and technical conferences and seminars, via the internet, etc. With
                                                                                     regard to the transmission of research findings to the wine sector, García
                                                                                     Escudero points out that “the CIDA is involved in an INTERREG Project (with
                                                                                     France, Portugal, Spain, totalling nine wine regions) called ‘WINETECH: new
                                                                                     technologies in viticulture and winemaking’, which is essentially directed at
                                                                                     grape-growers, wineries and suppliers. The project’s goals include identify-
                                                                                     ing, and bringing together, the supply and demand of technology in each
The process of ageing wines is also a topic of research.
                                                                                     of the regions forming part of the project and setting up an interregional
created research groups: Viticulture-CIDA, Vine Genetics and Genomes,                network of services to promote R&D&I.
Oenology-CIDA and Functional Genomics in Oenological Research.
    Researchers at the University of La Rioja (UR) are also contributing their       UR Office for the Transfer of Research Findings
skills to precision viticultural projects that explore eco-physiological mecha-
nisms that are capable of explaining the spatial variability of vineyards and            The University of La Rioja has an Office for the Transfer of Research
their relationship with grape quality, to try to establish a scientific basis for    Findings (OTRI) whose main task is to facilitate and support the participa-
predicting the oenological potential of a vineyard through infrared thermog-         tion of university researchers in transferring knowledge from the university
raphy and remote sensing. Another research group at the UR that forms                to the business sector, as well as identifying the sector’s technological
part of the ICVV is Vitur, which is studying new techniques for estimating           needs.
and controlling grape quality, new techniques related to climate evolution               Specifically, various research groups in the Department of Agriculture
(for example, to delay ripening, reduce the alcohol content of wines), new           and Food (Viticulture Unit, Food Technology and Oenology, and Oenologi-
techniques relating to plant matter (taking advantage of the biodiversity of         cal Biotechnology) are developing research projects related to the wine
the vine, “new” minority varieties), and new techniques for bringing down            sector in constant liaison with companies working in the sector, and at the
production costs.                                                                    same time other research groups from the UR are focusing on sector-re-
    Investigative work on biotechnology and oenology is also underway,               lated studies (including “Wine and the senses in the history of literature”
developing lines of research on antimicrobial activity (bacteriocins) of native      in the Department of Modern Philology; “Grapes and wine: composition
lactic bacteria in wine, their characterization and study, and biotechnologi-        and sensory analysis” and “Environmental and oenological analysis” in
cal methods for microbiological control.                                             the Department of Chemistry; and other groups from the Department of
                                                                                     Economics and Enterprise that are developing consultancy projects for
Research and enterprise                                                              companies in the sector). Similarly, the Departments of Mechanical and
                                                                                     Electrical Engineering are also working with companies in this field on
    With regard to activities with the business sector, explains the director        developing machinery, new grape-pressing models, the optimization of
of the ICVV, “apart from the projects and contracts already organized and            performance, etc.
being organized bilaterally between research groups and companies in the
sector, it is worth highlighting the very active involvement of four research
groups from the ICVV (from the CSIC, the CIDA and the University) in the

                                  Early leaf removal and mechanical thinning to improve grape quality.

                                        A    n example of the research work undertaken by the University and the ICVV and suggested by the wine sector
                                             itself is the work led by professor Javier Tardáguila in collaboration with the Association of Century-Old Bodegas
                                        (ABC) and the Dutch company New Holland. The project, which also involved the Agency for Economic Develop-
                                        ment of La Rioja (ADER), lasted three years and had a budget of 15,000 euros, and developed new technologies to
                                        reduce grape production in the vineyards by mechanical means, “without having to resort to manual thinning of the
                                        clusters, which is expensive and difficult to manage,” explains Javier Tardáguila. The University of La Rioja professor
                                        explains that this research “has produced some very positive results, as it has enabled us to develop two innovative
                                        and complementary technologies to regulate grape performance on the vine mechanically: the technique of early
                                        leaf removal and mechanical thinning with a conventional grape harvesting machine.

“Please drink responsibly”.
 Markets              Wine

Record exports and aged wine sales
drive Rioja sales to 267 million
litres in 2010
         ioja has demonstrated once again why it                                                              of sales on the U.S. market, which now totals
                                                        Barrel-aged wine sales in excess
         is the leading D.O. among Spanish wines                                                              7,7 million litres, making it the third-largest
         and one of the world’s great wine regions.     of 153 million litres account for                     importer of Rioja wine. The U.S. is the country
Its resilience to the effects of the economic crisis    65% of all red wine.                                  with the largest promotional budget (close
has been proven by the sales figures for 2010,                                                                to  million euros) and this year it benefited
with a total volume of 267 million litres —a           a concept that is based primarily on two pillars:      from a successful point-of-sale campaign. The
13,5% growth or a million litres more than the         quality and brand image. In addition, the great        U.K., where sales grew by 2%, remains very
previous year. Exports and barrel-aged wines are       effort made by all Rioja operators to achieve          prominently the largest importer of Rioja, with a
the main factors behind this significant increase      increased market competitiveness, the dynamic          total of 29,5 million litres in 2010 (3,5% of total
in sales, which has almost fully recouped the          nature of the wineries and continuous invest-          Rioja exports). Germany holds second place with
decline experienced during the first two years of      ments in promotion on strategic country markets
the recession.                                         were decisive factors in driving this positive trend     Consistent promotional efforts
     According to Control Board statistics, of the     in sales of Rioja throughout 2010. In short, the
                                                                                                                have enabled this positive
267 million litres sold last year, 20 were red        ‘Rioja’ brand has shown great strength and the
                                                       Rioja wine sector has proven to have solid yet
                                                                                                                trend in Rioja sales.
wine (90%), 1,5 white wine and 12,5 rosé.
Sales on the Spanish market reached 181,2 mil-         flexible structures and to be well prepared to
lion litres (68% of total) —a 10,7% growth—            face the financial crisis.                             16,7 million litres and an 18% increase over the
while exports to international markets amounted                                                               previous year, while Switzerland with 6,5 million
to 85,9 million litres (32%) —up 18,5%. Rioja          Record exports                                         and Sweden with 3, come in fourth and fifth,
is the clear leader among Spanish wine regions                                                                maintaining similar sales figures with respect to
in both markets, with a market share of close to           Exports are where Rioja has experienced            the previous year. Also noteworthy was the 38%
0% of total sales by volume, with even higher         the highest growth (18,5%), resulting in record        growth of exports to Mexico, with a total of 2,13
figures for premium wines.                             exports of 85,9 million litres (32% of total           million litres, putting it in eighth place (after the
     The good performance of sales of Rioja            sales). Although Rioja wines are present in a          Netherlands and Belgium). Last year, Mexico was
under such adverse economic circumstances is           hundred countries, its strategic markets —which        included in the promotional campaign that the
a clear indicator that this Designation of Origin      include the UK, Germany, USA, Switzerland and          Board is carrying out with European CMO funds.
has indeed become a safe value for consumers,          Mexico— concentrate over 80% of sales and                   With regard to sales of Rioja by category, the
                                                       have experienced the most spectacular growth.          biggest increase in 2010 is to be found among
                                                       This is directly related to the fact that these mar-   Reserva wines, of which 3, million litres were
   Rioja increases sales by 31                         kets received the greatest part of the 10 million      sold —a 29% rise. Gran Reservas also experi-
  million litres —up 13,5% from                        euros that the Rioja Control Board budgeted for        enced growth (18,5%) surpassing the 5 million
         the previous year.                            promotion in 2010.                                     litre mark. Crianza is the best-selling Rioja
                                                           Particularly significant is the 29% growth         category, with a record 105,3 million litres —up
                                                                                                              10,2% and far ahead of young wines of which
                                                                                                              86,6 million litres were sold. Taking the three
                                                                                                              barrel-aged categories together, Rioja achieved
                                                                                                              unprecedented record sales of 153 million litres
                                                                                                              —65% of total red wine sales.
                                                                                                                   These results confirm the strategy followed
                                                                                                              by the Rioja Designation of Origin in prioritis-
                                                                                                              ing the strengthening of its aged wines in the
                                                                                                              premium wine segment. This has required major
                                                                                                              investments by wineries and a focus on export
                                                                                                              markets, with significant marketing and pro-
                                                                                                              motional efforts, allowing the region to face the
                                                                                                              current international financial crisis from a better
                                                                                                              position than other competitors.

Markets            Wine

                                   RIOJA WINE SALES STATISTICS FOR 2010 (BY CATEGORY AND TYPE OF WINE)

TYPE      MARKETS          UNAGED        % YOY        CRIANZA      % YOY        RESERVA      % YOY                    % YOY            TOTAL      % YOY
          DOMESTIC       10,150,048       -1.56         63,924     -23.09        19,665      -24.27       13,934      -40.63      10,247,571        -1.87
WHITE       EXPORT        4,246,532        5.21         23,736      58.59        20,208      24.20         5,817      561.77        4,296,293          5.60
              TOTAL      14,396,580        0.35         87,660     -10.63        39,873       -5.60       19,751      -18.88      14,543,864           0.22

          DOMESTIC        9,199,403      18.53              -88      4.35              0       0.00       -1,594     -161.64        9,197,721      18.47
ROSE        EXPORT        3,267,271        8.46          2,388     145.17              0       0.00        9,016       39.44        3,278,675          8.57
              TOTAL      12,466,674      15.71           2,300     160.77              0       0.00        7,422      -18.01      12,476,396       15.70

          DOMESTIC       60,806,343      10.07      80,463,061       9.84    18,963,122      21.32     1,584,749       18.81     161,817,275       11.24
RED         EXPORT       25,831,662      15.46      24,567,180      11.43    24,389,167      35.61     3,492,287       18.74      78,280,296       19.80
              TOTAL      86,638,005      11.62     105,030,241      10.21    43,352,289      28.97     5,077,036       18.76     240,097,571       13.89

          DOMESTIC       80,155,794        9.33     80,526,897       9.80    18,982,787      21.25     1,597,089       17.44     181,262,567       10.75
TOTAL:      EXPORT       33,345,465      13.34      24,593,304      11.47    24,409,375      35.60     3,507,120       18.95      85,855,264       18.53
              TOTAL     113,501,259      10.48     105,120,201      10.19    43,392,162      28.93     5,104,209       18.47     267,117,831       13.14

Rioja increased its market share in 2010, leading in all Spanish sales channels and regions.- In 2010, the rise in Rioja wine sales in a context of de-
clining wine consumption has earned the Wine Region additional market share and reinforced its leadership in all sales channels and Spanish regions.
This was confirmed by a Nielsen survey on the development of the wine market in 2010, which shows that 70% of aged wines sold are Riojas, making
them the quality wine benchmark for Spanish consumers.

Development of annual Spanish D.O. wine sales (Off-trade + On-trade)

                                                                                                                  Cuota de mercado DOCa Rioja
                                                                                                                        Total       Alim.       Host.
                                                                                                           1995         1,3        3,8        39,7
                                                                                                           2000         33,6        2,0        39,3
                                                                                                           2005         39,1        32,9        3,6
                                                                                                           2008         37,7        32,5        2,0
                                                                                                           2009         38,1        33,5        2,
                                                                                                           2010         38,7        35,9        1,7

                                                                                                                                LA PRENSA DEL RIOJA. 13
 News                   Control Board

The Rioja Control Board rates the
2010 vintage ‘Excellent’
        l Rioja Control Board has officially rated the 2010 vintage ‘Excel-      consisting of three professional wine tasters. These belong to the Control
        lent’. This is the result of a strict rating process involving testing   Board’s external tasting panel consisting of over one hundred experts. The
        and tasting more than four thousand samples of the 28.29 million        procedures used for sensorial assessment are strictly regulated and the
litres of wine made in this vintage. This result confirms the high expecta-      anonymity and confidentiality of all samples tasted are strictly maintained.
tions prompted by the high quality of the grapes picked during harvest               A total of ,008 samples were submitted before the 31 March deadline.
and subsequent winemaking process, pointing to the possibility of 2010           Each sample had to pass rigorous analytical and sensorial tests before
becoming one of Rioja’s historic vintages. The key lies in very favourable       earning the right to be protected by the Designation. A total of 255.08 mil-
weather —which allowed for an excellent state of health of the vines until       lion litres (1.9 white, 13.56 rosé and 227.03 red) —plus an additional
the end of the growth cycle and very moderate production figures— plus           5.92 million litres that constitute the qualitative stocks— were approved,
all the dedication and professionalism of growers and winemakers. In the         while  samples (1.56 million litres) were rejected because of analytical or
last decade only three vintages earned the ‘Excellent’ rating —2001, 200        sensorial shortcomings. This is a small percentage in view of the strictness
and 2005— while the last four have been rated ‘Very Good’.                       with which rating criteria are applied and clearly an indication of the quality
     The rigorous approval process —which sets Rioja apart from other DOs        of this vintage. The remaining part of the 277.91 million litres submitted for
in Spain, as befits its special condition of ‘Calificada’— provides detailed     approval was rejected because of excessive production yields.
information on the quality of all wines made from every vintage. Each tank
of wine in each bodega is sampled, providing highly reliable figures for         Development of the 2010 growing season
the final vintage rating issued by the Rioja Control Board. This final rating
is obtained through statistical calculations to ensure complete objectivity.         According to the report of the Control Board Technical Service, the
The Control Board has been tightening the requirements of global vintage         general development of the vineyards in 2010 was very good across
ratings in recent years, with the aim of maintaining Rioja’s position as a       the Wine Region. The growing season proceeded without any significant
benchmark on the quality wine market.                                            incidents —including pests and diseases— that might affect production
     The 2010 Vintage approval and rating process began in November.             either quantitatively or qualitatively. Excellent canopy development and
Samples were taken in all winemaking bodegas by Control Board overse-            plant health until the end of the growing cycle ensured normal development
ers. Samples must be taken from batches of no more than 100,000 litres.          compared to the previous year, when the growing season was about ten
The samples were then analysed at the laboratories of one of the DO’s            days ahead of the average.
three Oenological Research Stations and assessed by a tasting committee              During the dormant period rainfall across the Wine Region provided suf-

                                       DEVELOPMENT OF ANALYTICAL RATING PARAMETERS FOR RED WINES 2001/2010
 PARAMETERS                           2001        2002         2003         200        2005         2006         2007         2008         2009         2010
 Alcohol content (% Vol.)            13.26        13.28        13.28        13.9      13.30        13.60        13.37        13.27         13.80        13.75
 Total Acidity - tartaric (g/l)       5.13         5.2         .99         5.79        5.13         5.23         5.33         5.3         5.06         5.1
 pH                                   3.68         3.70         3.68         3.61        3.66         3.71         3.63         3.70         3.72         3.72
 Volatile acidity - acetic (g/l)      0.7         0.51         0.50         0.3        0.2         0.9         0.39         0.2         0.7         0.3
 Total SO2 (mg/l)                    5.8        .83        5.08        3.87      39.85        7.93        0.1        0.9         3.86        0.51
 Colour Index (A20 + A520            9.80         9.38         7.3        10.1      12.38        10.2        11.81        11.60         11.33        12.52
 Total Polyphenol Index (TPI)        50.63        52.78        50.61        55.6      58.70        56.91        55.89        56.7         59.71        59.62

 News                Control Board

ficient water for the growing season, ranging from 19 litres in Aldeanueva
de Ebro to 00 litres in Leza de Álava. Budburst began normally in late
March, with 100% buds by early June and normal fertility rates and cluster
figures in all varieties —albeit somewhat higher than the previous year for
Tempranillo and Viura and lower for Garnacha. Canopy development and
plant health was generally good at this time.
     Flowering and fruit set were slightly delayed taking place during the
month of June. Setting was good, with a predominance of medium-large
clusters. The Garnacha vines experienced irregular fruit set and vineyards
at higher altitudes also set irregularly across the board. In the last days of
July, in the Wine Region’s earliest developing areas, veraison had reached
0% of Tempranillo vines and 10% of Garnacha plants, while it had not
started in other grape varieties.
     The weather continued to be dry throughout the month of August, with
irregular temperatures, alternating cool days with very hot days. For Tem-
pranillo, veraison did not conclude until mid-month in the earliest areas and
until the end of the month in the latest-ripening areas. At the end of August,
the vineyards showed good overall canopy development and plant health,
coping well with the lack of rainfall, although those vineyards located in arid
and stony areas began to experience some basal defoliation.
     Harvest began on 1 September in the town of Aldeanueva de Ebro with
the white grape varieties, that came in good health and an alcohol potential
between 13% and 1%. In the first fifteen days of September, few vine-
yards were picked, and it was not until the end of the month that harvest
became widespread in Rioja Baja, gradually starting up in the rest of the
Wine Region. Good weather at the beginning of October allowed for higher
picking rates, leading to a selective harvest, with slower ripening in areas
where yields were higher. The testing parameters in vineyards at higher
altitudes evolved faster, as there had been less water stress and, since fruit
set had been irregular, the clusters were looser.
     Moderate rains around 10 October slowed down the harvest in the
middle and higher areas of the Wine Region, with a positive effect on those
vineyards that had been affected by the long drought. In the following days,
stable weather, low night-time temperatures and mild daytime tempera-
tures, allowed pickers to step up their work, as the grapes arrived at the
crush pads in very good health. The grape harvest ended on 31 October
with a total figure of 395 million kilos of grapes (33M kg of white grapes
and 362M kg of red grapes).
  News                Control Board

Rioja launches a promotional
campaign in 8 strategic markets
The campaign aims to consolidate the strong export growth of 2010

        he D.O.Ca. Rioja will invest 9.5 million                                                            funds, given their status as ‘third countries’.
                                                           China joined for the first
        euros in the development of a promotional                                                           The CMO funds provide the D.O.Ca. Rioja with
        campaign to take place in major Rioja           time as a strategic campaign                        an additional 2.5 million euros for promotions
drinking countries (Spain, the UK, Germany, the           market where the Control                          outside the EU.
USA, Switzerland, Sweden, Mexico and, for the          Board of the D.O.Ca. Rioja will                          Spain, which accounts for 70% of Rioja
first time, China ) with the goal of strengthening       invest 9.5 million euros, co-                      sales, is the country where the second-largest
the excellent position achieved by the wines of                                                             investment (1.9 million euros, 20% of the total
                                                          financed with CMO funds
this Wine Region and to consolidate the historic                                                            budget) is to be made, while the third country
export figures achieved in 2010. The implemen-                                                              with the largest promotional investment is the
                                                     key messages to be conveyed by the campaign
tation of the promotional plans recently approved                                                           United Kingdom, the leading importer of Rioja
                                                     focus on the great quality and diversity of Rioja
by the Control Board of the D.O.Ca. Rioja ac-                                                               wines, with 33% of total exports. The 1.3 million
                                                     wines, their constant innovation, their consist-
counts for two thirds of the total budget of 13.8                                                           euros allotted to the campaign in the UK repre-
                                                     ent authenticity, Tempranillo as a key to their
million euros for 2011.                                                                                     sent 1% of the total budget. The investment of
                                                     personality, their excellent value for money and
     The Control Board has designed a global                                                                previous years will be maintained in Germany
                                                     the tradition and prestige of the region.
strategy for all the countries where the promo-                                                             —with 80,000 euros— and Sweden —with
                                                         With regard to investments by country, the
tional campaign is to be deployed. The main goal                                                            175,000 euros.
                                                     United States will receive 3.3 million euros, total-
pursued is to empower and give prestige to the
                                                     ling the highest share (33% of the total budget)
Rioja brand among final consumers, prescrip-                                                                Main activities by market
                                                     as it is considered the market with the greatest
tors, journalists and POS professionals. Another
                                                     growth potential. Just as in the U.S., promotional
priority strategic goal is to focus campaigns on                                                                This year, the United States moved up to third
                                                     investments are planned for Mexico (850,000
achieving a greater presence and visibility for                                                             place among Rioja importers, so the campaign
                                                     euros), Switzerland (850,000 euros) and China
Rioja at POS through specific promotions. The                                                               will be based on an ambitious programme of
                                                     (160,000 euros) with co-funding from CMO

 News                Control Board

POS promotions, with 75% of the budget to be         a ‘London Restaurant Festival’ promotion and        series of PR activities are going to promote Rioja
spent off-trade and 25% on-trade, in order to        through exclusive sponsorship of the VIP room       wine in restaurants and supermarkets.
increase sales of Rioja and generate visibility      for journalists and buyers at the London Wine           Finally, this year, China joins the Rioja foreign
for the Rioja brand in both sales channels.          Fair.                                               promotional campaigns for the first time, with
                                                         Germany is the second importer of Rioja and     a budget of 160,000 euros. The main objective
         In 2010, 21 trips to                        most activities are aimed at restaurants and        of the campaign is to educate opinion leaders
       Rioja were organised for                      specialised retailers, such as the Rioja Gourmet    and business professionals on the virtues of
                                                     Cup and the Eat & Style consumer fairs. This        Rioja wines through events, seminars and direct
     journalists and buyers from
                                                     year, promotional activities are also aimed at      actions with importers and retailers.
    these strategic markets for a                    supermarkets. Sweden is the fifth importer of
          total of 82 visitors                       Rioja and the campaign will continue with activi-   Trips to Rioja for journalists and
                                                     ties such as participating in the Nobel Prizes,
                                                     the Rioja Sommelier Award, and seminars for
Close to 1,000 point-of-sale programmes were
                                                     catering professionals and consumers.
implemented in 2010 and partnerships were                                                                    In view of the magnificent results obtained in
signed with 10 major grocery chains. This is also                                                        recent years, one of the most interesting activi-
the aim for 2011. Activities will focus on New          Rioja attained record exports                    ties planned for each country is a number of trips
York, Florida and Chicago as priority markets,                                                           to Rioja for journalists and buyers. The goal is for
                                                       in 2010, with a strong growth
expanding the campaign to secondary markets.                                                             them to learn first-hand about the great evolution
                                                         in countries with a specific                    experienced by the Wine Region over the last few
Moreover, two major Rioja events for profes-
sionals are scheduled on 2 and 5 May in San             promotional campaign, such                       years, both in its viticulture and in the wineries,
Francisco and New York. Finally, there will be an      as the United Kingdom (24%),                      as well as in the wide range of wine styles cur-
online advertising campaign in lifestyle media,         Germany (19%), the United                        rently available. There were 21 trips in 2010 that
mainly aimed at young, urban, end consumers,                                                             brought 82 visitors from 7 different countries to
                                                          States (30%) and Mexico
together with parallel actions such as wine tast-                                                        Rioja: 8 journalists, 20 sommeliers and buyers
                                                                   (38%).                                and 1 end consumers. The objectives for 2011
ings and Rioja parties.
    The most prominent activity of the campaign                                                          are very similar.
in the United Kingdom is the fourth edition of the       One of the most significant Rioja wine pro-
successful Tapas Fantásticas Festival in London      motional plans in Mexico and Switzerland will be
held on the last weekend of June. Rioja wine will    an advertising campaign targeting end consum-
also be promoted in supermarkets through their       ers through different media such as billboards,
direct sales portals and loyalty clubs, through      television, magazines and the Internet. Also, a

                                                                                                                                 LA PRENSA DEL RIOJA. 17
News             Control Board

Artist Sara Baras 15th Prestigio Rioja
    Prize winner
                               he dancer and choreographer Sara Baras            quality. When I return to the stage I would love to dance with a Rioja wine-
                               received the 15th Prestigio Rioja Prize on        coloured dress to bring all its strength on stage.”
                               7 October in Logroño. It was granted for              Víctor Pascual Artacho, president of the Control Board of the D.O.Ca.
                         “passionately disseminating Spanish cultural            Rioja thanked Sara Baras for accepting the Prestigio Rioja Prize and “al-
                         values —flamenco dancing being undoubtedly              lowing us to consider her as a first-class ambassador of our wines from
                        one of the most emblematic and international.”           now on.” “In the same way that Sara —a genius of the best Spanish
                     The prize-giving ceremony was held at the Rio-              dance— seeks and finds the utmost perfection in her art, I am convinced
                 jaforum Auditorium and Conference Centre and the                that, in this land, the people in the wine sector possess the same spirit of
             artist received the award from Pedro Sanz, president of             excellence and perfectionism, manifested in the quality of their wines and
               the Government of La Rioja and Víctor Pascual Artacho,            in their international commitment.” The president of the Control Board also
                  president of the Control Board of the DOCa Rioja.              offered Rioja’s support for the proposal of flamenco as a World Heritage.
                         The decision to award the 15th Prestigio                    The Prestigio Rioja Prize was created in 199 by the Control Board of
                    Rioja Prize to Sara Baras was unanimous. The jury            the D.O.Ca. Rioja and is awarded each year to individuals or institutions
                    panel includes the generous collaboration of such            whose personal or professional attitude contribute to upholding and pro-
                    distinguished personalities from the world of culture        moting the culture of wine and the way of life associated with it. A pioneer-
                   and science as Antonio Mingote, Carmen Iglesias               ing initiative in identifying wine with culture, the Prize seeks to encourage
                   and Mª Teresa Álvarez. Indeed, it was the latter who          society to take a positive view of the cultural and gastronomic aspects that
                  emphasised in her heart-rending description of the             make wine a healthy option that is different from other beverages.
                  artist’s professional career how difficult it is to “find          The fourteen previous prizes have honoured such outstanding figures as
                 words that describe the strength that emanates from             Theresa Zabell, Ana Patricia Botín, Carlos Sáinz, Antonio Banderas, Alejan-
                 Sara every time she goes on stage.” Sara entered                dro Sanz, Pedro Duque, Cristobal Halffter, Isidoro Álvarez, Valentín Fuster,
                the world of flamenco dancing when she was barely                Plácido Domingo, Eduardo Chillida, Mario Vargas Llosa, Francisco J. Ayala
                10 years old, with the support of her mother, Concha             and Federico Mayor Zaragoza.
                                  Baras, also a renowned dancer. When
                                            Sara collected the prize, she
                                               movingly confirmed that she is
                                                currently on temporary leave
                                               to realise her dream of be-
                                             coming a mother, she gave her
                                          last performance in Falla (Cadiz)
                                     in April this year.
                                        Sara Baras expressed her thanks
                                   for her award, which comes at an
                                   important moment in her life, and she
                                   said that she would keep it very close
                                       to her heart. The artist undertook
                                           to continue disseminating the
                                             culture of Rioja wine and Span-
                                              ish food throughout the world.
                                               “Receiving this award fills
                                               me with a sense of honour,
                                               emotion and respect,” she
                                              said at a press conference,
                                              “and I think it is wonderful for
                                              the art of flamenco, which has
                                             many similarities with wine, as
                                            both spring from the land and
                                         its people and both are defined
                                 by feelings, a respect for tradition and

 News                    Control Board

                                                                                                Rioja sponsors Ferrán Adrià’s presentation of
                                                                                                ‘elBullifoundation’ at Madrid Fusión

                                                                                                F    errán Adrià’s presentation of his new project —elBullifoundation—
                                                                                                     at Madrid Fusion amply met the great expectations brought about by
                                                                                                the news that his famous restaurant is to close later this year. It will be
                                                                                                replaced by a foundation devoted to food research to be inaugurated in
                                                                                                201. Undoubtedly the best and most creative chef in the world, Adrià
                                                                                                counted on Rioja’s support for the presentation. Rioja is an international
                                                                                                benchmark among Spanish wines, walking hand-in-hand with the
Awarding of the ‘Illustrious Rioja Wine Personalities’ recognition. From left to right: Pedro
                                                                                                country’s haute cuisine as it consolidates the image of innovation and
Sanz, president of the Government of La Rioja, Pedro López Heredia, Ezequiel García, Marta      quality that Spain and its products enjoy.
Martínez, mayor of Nájera, Gonzalo Ortiz and Víctor Pascual, president of the Control Board.        Ferrán Adrià explained to the thousand journalists and caterers
(Photo Díaz Uriel)
                                                                                                who packed the main auditorium at the Ninth International Summit of
                                                                                                Gastronomy, that El Bulli is to close on 31 July 2011 and that it will
  The Control Board recognises the great
                                                                                                be replaced by a foundation devoted to creativity. ElBullifoundation will
  contribution made by three ‘Illustrious Rioja                                                 be a space designed to think, create, discuss, share knowledge and
  Wine Personalities’: Pedro López Heredia,                                                     integrate culinary knowledge into many other disciplines: its motto will
  Ezequiel García and Gonzalo Ortiz.                                                            be ‘Freedom to Create’. Obviously, adapting the premises to this new
                                                                                                function requires a new spatial conceptualisation of the estate where El

O     n Saturday 5 and Sunday 6 June, the historic city of Nájera dressed in
      wine to welcome the second edition of ‘Caminos del Rioja’, the great
Rioja Wine Feast, and the ‘Tribute to Illustrious Rioja Wine Personalities’
                                                                                                Bulli is located in Cala Montjoi, near the town of Roses. In this regard,
                                                                                                Adrià shared his presentation with architect Enric Ruiz Geli, who will
                                                                                                jointly develop with Ferrán the development of an architectural project
honouring three key figures in the history of the D. O. Calificada Rioja:                       that aims to go beyond any other contemporary trend. The complex
Pedro López de Heredia, third generation of Bodegas López de Heredia, one                       will consist of an ensemble of buildings —conceived as interrelated
of the pioneering, wineries in Rioja, now over a hundred years old; Gonzalo                     atoms— in a landscape integrated into the constructions themselves.
Ortiz Peña, an oenologist whose professional career spans over fifty years                      The details are amazing, both in terms of the sustainability challenge
in various Riojan wineries, and Ezequiel García Martínez, another of Rioja’s                    taken on by the project —zero emissions— and in terms of the form it
—and Spain’s— great, historic oenologists. Three individuals whose work,                        takes and how it is materialised. The project will employ cutting-edge
perseverance and professional vision have contributed to reinforce the                          technology developed by firms such as Telefonica and Tecnalia —both
leadership of Rioja Wine in Spain and across the world.                                         based in Spain. A more detailed description of the project is available on
     The initiative was jointly organised by the Control Board of the D.O.Ca.                   the El Bulli website.
Rioja and the themed portal “”, with the col-                              By supporting Madrid Fusión, the D.O.Ca. Rioja seeks to recognise
laboration of the Nájera Town Council, while the Monastery of Santa María                       the positive influence that the success of Spanish cuisine is having
la Real provided the venue for the moving institutional event paying homage                     on the promotion of Spanish wines in general and Rioja in particular.
to these ‘Illustrious Rioja Wine Personalities’. Both the president of the                      In the same way that Ferrán Adrià spearheads global culinary art, the
Government of La Rioja, Pedro Sanz, and the president of the D.O.Ca. Rioja,                     Rioja designation of origin has become one of the most innovative and
Víctor Pascual, publicly recognised the three awardees and thanked them                         forward-thinking wine regions in the world.
for their hard work and dedication to Rioja Wine, stating that, without these
three wine professionals, Rioja would not be what it is today.
     In his speech, Víctor Pascual said that “for the Control Board and
particularly for me personally, it is a source of pride to be able to recognise
these Rioja Wine personalities who are an example of what the human
factor, those people who work in the sector, have meant for the historical
development of our wine region, for its current splendour and for what I am
sure will be its bright future. I particularly wish to highlight the commitment
dedicated to the development of our model wine region by these three
great personalities. A commitment that has turned them into key figures
during the process of originating and consolidating one of the fundamental
pillars of this model: quality. They are more representative than any others
of enterprise, innovation and know-how within the framework of the tradi-
tion and differentiation of our wines. A commitment that made Pedro and
Ezequiel serve on the Control Board plenary in the 1970s and 80s, actively
participating in building the foundations of our current Designation.”

                                                                                                                                                LA PRENSA DEL RIOJA. 19
THE                         AND ITS
                                                                                                                                                      DE GARAGE
            By Antonio Egido

                     ccording to Simón Arina Robles, El Baigorri de Garage takes its name from the French word ‘garage’, “in
                     memory of that generation from Bordeaux who didn’t have much money to set up a winery and decided
                     to make wine in the garages of their own homes, using high quality grapes and with limited production.
            We’ve adopted this term because we also tend towards the oldest vines, making a selection depending on the age of
            the vines, alcohol content, production, state of health and ripeness, and we have designated it with the ‘gold label’ tag
            for what we expect to be a top wine like the Garage. All the very best goes into this wine, from grape selection through
            to the different winemaking processes. 100% Tempranillo, fermented in wooden vats at 28 °C and then clarified with
            egg white. The wine then spends 18 months in French oak casks. The production output is 20,000 bottles a year of a deep
            cherry-red wine with aromas of jammy fruits, herbs, figs and bread. Powerful and elegant, this is a modern wine with a good
            balance between fruit and oak, with predominating fruit. Recognition of the wine started last year, most notably at the Japan
            Wine Challenge where it won seven trophies, including the Riedel Cup for Simón Arina as ‘best red wine oenologist 2009’


                   imón Arina Robles was born in Viana (31/10/1972) where he started learning about the world of wine in his father’s vineyards, where
                   he also made wine. “This is where my interest in and relationship with the world of wine started, during the weekends, at home, and
                   doing whatever needed to be done in the vineyards”. He wanted to study something related to wine and took a degree in Agricultural
            Engineering followed by Higher Engineering in Pamplona and then a degree in Oenology back in Logroño. His professional life started as a self-
            employed worker at the Nuestra Señora de Vico Cooperative in Arnedo, “where for two years I was completely in charge, and then I went to Grupo La
            Navarra who took me on as the technical manager of the vineyards. Jesús Baigorri, who developed Bodegas Baigorri, offered me the post of techni-
            cal manager of the winery, and I’ve been completely dedicated to it since 2002. This means that I’ve been responsible for creating the whole line of
            wines produced by the winery, six in total: the oak-fermented white; the carbonic maceration wine; the Crianza; the Reserva; the Garage and finally
            the rosé, though we don’t make this every year. And I still love my job, which has also rewarded me with a series of prizes that motivate me to con-
            tinue producing quality wines, with a current output of 500,000 bottles.”

                                                                   • Can everything in the wine glass be traced        • Can wine ever be mixed with lemonade?
                                                                   back to the vineyard?                              - My grandmother used to drink it like that, and
                                                                   - About 95%. The only thing that oenologists       it can be a way of introducing young people to
                                                                   can do is ruin a great grape… joking aside, the    the world of wine, which I think is something
                                                                   important thing about our work is being able       that is being lost.
                                                                   to pick the right moment.                          • On the subject of wine, have you ever felt
                                                                   • In terms of wine, do you prefer classic or       cheated?
                                                                   modern ones?                                       - Yes, I think it’s happened to us all at one time
                                                                   - I’ve got modern tastes, I want 100% fruit,       or another; you’re looking forward to a great
                                                                   though I generally try new things, and with        wine, and you’re disappointed.
                                                                   that I mean what used to be old, as I always       • Who would you toast with a good wine?
                                                                   end up being surprised by one wine or              - My son, who’s going to be born this August.
                                                                   another.                                           • Do you have to advertise your wine much?
                                                                   • What wines bring back the best memories?         - When you’re new on the scene I think you’ve
                                                                   - I’ve been surprised by some of the modern        got to make a niche for yourself, and to be

                                                                   wines from Australia.                              honest I think we’ve done that by selling a lot
            What made you want to be an oenologist?                • Which is the best wine you’ve ever uncorked?     by word of mouth.
            - Because of our family’s tradition of win-            - Without a doubt our Reserva 2004.                • Was it a bad policy to overlook our white wine
            emaking. I come from a family of farmers and            • Is there always a time and place for wine?      production?
            winemakers. I loved this world and I wanted to         - There’s always a time, but not always a place.   - Yes, and now we need to recover the tradition.
            work in it, but with some form of specialization.      There are certain occasions for wine. Also, I’m    I do think it was a bad policy, as was the idea of
            • Did you learn a lot from your father?                convinced that wine should always be enjoyed       giving up on Garnacha back in the day, which
             - Yes, I learnt that the vineyard is a living thing   in company.                                        was accused of being very oxidative. But now
            and not something theoretical that you can             • Does wine marry well with everything?            we’re really pushing white wines.
            learn from books. With my father, going out            - Each type of wine marries well with a particu-   • Which wine would you take to a desert island?
            in the fields every weekend, I learnt the whole        lar product. I’ve even been pleasantly surprised   - I wouldn’t take just one; if I could, I’d take a
            logical process of the vineyard throughout the         by a white wine served with a cheeseboard          case so I could fill it with different wines. And
            year, from the dormant vines through to the            instead of a red. You need to choose the wine      I’d take my family as well!
            harvest. You just can’t get that from books.           to match depending on conditions.

               LA PRENSA DEL RIOJA. 20
  Report              Wine

La Prensa del Rioja celebrates
its 25th birthday!
Serving Rioja Wine since 1985

                                                                                   La Prensa del Rioja turned 25 in 2010. The first
                                                                                   issue of this magazine dedicated to promoting the
                                                                                   wine, food and tourism of the D.O.Ca. Rioja in Spain
                                                                                   and abroad came out in October 1985. Founded
                                                                                   by its publisher and editor, the Rioja-born journalist,
                                                                                   Javier Pascual, La Prensa del Rioja is one of the
                                                                                   pioneer journals of the Spanish wine trade press.
                                                                                   La Prensa del Rioja changes its look

                                                                                       Issue 186 of La Prensa del Rioja, the first of 2010, in which the magazine
                                                                                   celebrates its silver anniversary, came out with a new design that seeks
                                                                                   functionality for easier reading and to provide news in a pleasant and orderly
                                                                                   way for the reader.
                                                                                       The new design tends toward a cohesion of styles, orderly news items
                                                                                   and resource conservation in order to enhance communication. The new
                                                                                   fonts provide a more airy, modern aspect to the publication with smooth,
                                                                                   stylised forms, allowing the text to breathe and lighten composition density.
                                                                                   The design is now more colourful, with colour ranges related to the world of
                                                                                   wine. The role of its very soft hues is to sort the information and assist the
                                                                                   reader in identifying the different stories. The cover title has been streamlined
                                                                                   and simplified reducing forms to adapt it to the philosophy of the new style
                                                                                   of the magazine.

                                                                                   La Prensa del Rioja has a new website

       a Prensa del Rioja publishes eight editions a year, 6 in Spanish and 2
                                                                                        Also coinciding with the celebration of its 25th anniversary, La Prensa
       in English. La Prensa del Rioja is distributed directly by mail to both
                                                                                   del Rioja magazine has inaugurated a new website. Now, laprensadelrioja.
       individual subscribers and a selected list of recipients chosen for their
                                                                                   com seeks to come much closer to its readership. It has therefore opted for
key role in the promotion and marketing of Rioja Wine both in Spain and in
                                                                                   a cleaner design closer to surfers, with easy, immediate access
all importing countries. It is also distributed at trade fairs and conferences
                                                                                   to each of the sections of the website where, in addition to
of international scope, such as Alimentaria, Vinexpo, London Wine, Iberwine,
                                                                                   subscribing to the magazine, you can view back issues,
World Wine Forum, Simei, Sitevi, Enomaq, etc.
                                                                                   purchase products and publications and read the latest
     The circulation of the Spanish-language edition for the domestic market
                                                                                   news in the world of wine in its news portal,
and Spanish-speaking countries currently stands at 10,000 copies, distrib-
                                                                          or its Facebook profile.
uted to the 2,800 best Spanish restaurants, wine shops, sommeliers, food-
                                                                                        The new design has a preferential
chain buyers, clubs and dining associations, journalists, opinion leaders,
                                                                                   central space for information and two
institutions and over 1,500 individual subscribers, in addition to wineries,
                                                                                   convenient side and top menus that allow
co-operatives and oenologists.
                                                                                   for quick, easy navigation. The redesign
     The 10,000 copies of the international edition in English is distributed by
                                                                                   fits with the new style of the magazine. It
mail to importers, wine shops, sommeliers, distribution channels, journalists,
                                                                                   is clearer and more structured, designed to
opinion leaders, subscribers, etc. in major wine-consuming countries and
                                                                                   facilitate user access to information.
more than 5,000 European restaurants appearing in the Michelin Guides.

La Prensa del Rioja on Facebook

   Also on occasion of its 25th anniversary, La Prensa del Rioja magazine
has joined social media. More specifically, the magazine is on Facebook,
where its profile has nearly 5,000 friends and its page, over 1,000 fans.
Through this social network, La Prensa del Rioja shares news about the wine
sector and the magazine itself with friends and followers..

Our digital newsletter

    In June 2008, La Prensa del Rioja teamed with the company Eniac
Sistemas Informáticos to launch, a digital wine industry
newsletter for wine professionals that is e-mailed weekly to subscribers.
Subscription is free of charge, and currently it has more than a thousand

 The Spanish Federation of Guilds rewards
 the magazine on its 25th anniversary

 T   he Spanish Federation of Wine and Food Guilds has given the
     magazine La Prensa del Rioja the FECOES 2010 National Prize in
 the specialist wine press category for the significant work carried out
 by the magazine in promoting Riojan wine and food since its foundation
 25 years ago.
     At the 8th National Meeting of Wine and Food Guilds from Spanish
 regions, held in Valladolid from 18 to 20 June, the president of the
 Federation of Guilds, Carlos Martín, and the Grand Master of the Rioja
      Wine Guild, Javier Gracia, gave the prize to the publisher and editor
          of our magazine, the Riojan journalist Javier Pascual, at the
             8th National Meeting of Wine and Food Guilds from Spanish
               regions, held in Valladolid from 18 to 20 June.
                     This is the fifth edition of the FECOES National Prizes.
                 They are given to individuals and organisations that
                  have stood out for their history and work in the world of
                  agricultural foodstuffs.
                      The editor of the magazine said that he regarded this
                 recognition from the Food Guilds with special warmth,
                both because he is a founding member of the Rioja
              Wine Guild and because of the encouragement this award
            provides at a time when the trade press is undergoing serious
           difficulties that threaten its survival.
 Report                Wine

                                                                                                          Vineyards of Bodegas Ontañón in Alfaro. Photo: Fernando Díaz

  Tomás Martínez, the mayor of Alfaro,

Alfaro, a welcoming land of storks and
        ‘La Rioja Tierra Abierta. A Celebration of Baroque’ is an exhibition
           that gives visitors a closer insight into the heritage of the ‘Wine
         Community’. This fifth edition of the event is being held in Alfaro.

           ith the aim of reviving the Baroque spir-    tial people of the time; their religious ceremonies
           it, the exhibition invites us to step back   and more deeply-rooted non-religious public cel-
           in time to the 16th and 17th centuries,      ebrations; their military events and the costumes
guided by some of the most influential people           that defined an epoch in the history of Alfaro.
at the court of King Felipe IV, the monarch who              Indeed, the area around the Collegiate Church,
granted Alfaro the status of city in 1629. The col-     whose roof is home to the world’s biggest colony
lection that this exhibition brings together com-       of white storks on a single building, is a privi-         Bodegas Isidro Milagro
prises more than 80 pieces, true heritage treas-        leged spot from which to stand on its towers and
ures of decoration, costumes and art that occupy        gaze out over the countryside around Alfaro. This     doubt that these lands have hosted some of the
the stunning setting of the Collegiate Church of        is where the first evidence of wine production        most important wine production regions over the
St. Michael, an emblem of Riojan Baroque and the        was recorded, at the very beginning of our era,       years. This is borne out by the 3,937 hectares of
largest church in our Community.                        as witnessed by the remains of a Roman winery         vineyards registered in 2010, making Alfaro the
    ‘La Rioja Tierra Abierta. A Celebration of Ba-      on the other side of the bridge over the Ebro in      municipality of the D.O.Ca. Rioja with the largest
roque’ features 16 exhibition sections that place       the municipality of Funes, from where the boats       planted surface area —almost 300 more hec-
us in a particular historical era of courtly Spain,     were loaded and set off towards the capital of the    tares than Laguardia, in second place with 3,671,
giving us a more intimate look at the most influen-     Empire. Since those times, there is absolutely no     followed at a considerable distance by Cenicero,

  Report                 Wine

Alfaro the world’s biggest colony of white storks on a single building: the Collegiate Church of San Miguel

Bodegas Burgo Viejo                                                                                                      Recreated scene in the ‘La Rioja Tierra Abierta’ exhibition.

with 2,097 hectares and Haro, with 1,173. This                ciano grape varieties, which grow very well in           no lower than 00 metres, we grow some great
shows that Alfaro owes its renown to its centu-               this region, in addition to the Tempranillo which is     grapes that give us wonderful wines”.
ries-old winemaking traditions rather than its po-            made all over La Rioja.                                       A sector that has evolved along with the eco-
tential as a wine producer.                                       All this, in the words of the mayor of Alfaro,       nomic history of this town. “If we cast our eyes
    The passing years have turned Alfaro into a               Tomás Martínez, is geared towards the quest for          back, which is history,” says Tomás Martínez, “we
huge ‘grape store’ for the region, as the grapes              quality wine, as the growers in this region are not      can see how the population of Alfaro, with almost
it produces are turned into wine in wineries all              interested in “simply producing the maximum              20,000 hectares of land of which 1,000 are ag-
over La Rioja. Most of the vineyards of the mem-              amount of grapes per hectare, but in the number          ricultural, has gone from 60-70% of people em-
bers of the Aldeanueva cooperative are in Alfaro,             of kilos necessary to be able to make a living and       ployed in agriculture to 6% today, the rest of them
and the prestigious wineries of La Rioja Alta own             at the same time produce high quality grapes.            working in industry or the service sector. But it’s
huge vineyard estates on the slopes of Mount                  In contrast to what may have happened in other           also worth knowing that even though just 6% are
Yerga. The grapes of Alfaro also boast a legendary            regions, in Alfaro the number of hectares has            still working in the vineyards, and only part-time
record in Riojan history, having achieved the high-           been maintained, and old plantations have been           in the case of some plots, the gross agricultural
est per-kilo price ever paid for a large batch of             replaced by younger ones; in purely dry-crop-            product has not fallen. We are sill producing as
grapes; a price that reached 25 pesetas (€2.55)              ping areas a support irrigation system has been          many kilos as before, though technology is the
and marked a turning point in the strategic plan-             installed to guarantee quality production, but what      driver behind this situation. If we look back at our
ning of Rioja in the wake of that 1999 vintage.               we haven’t seen is people taking over land that          history, we have witnessed a workforce that used
    Today, the task of Alfaro winemakers is fo-               is unsuitable, or only slightly suitable, for agricul-   to work in the fields transform into one employed
cused on ensuring that the wine made in this part             tural purposes. Our agriculture is best expressed        in industry and the services sector.”
of La Rioja Baja continues to stand apart from the            in the valley areas, which is a traditional zone for
rest, bringing other values to the world of wine              growing Garnacha, the best in La Rioja, and on
such as the recovery of the Garnacha and Gra-                 the lower slopes of Mount Yerga, at altitudes of

                                                                                                                                                LA PRENSA DEL RIOJA. 25
 News                Wine

                                                                                   The new Rioja vintages on show

                                                                                   T   he ‘New Rioja Wines Show’, held on 18 October in the Hotel
                                                                                       Hesperia in Madrid and then on 8 November in the Hotel
                                                                                   Majestic in Barcelona, offered a tasting session of the new Rioja
                                                                                   vintages released on the market in 2010 to the more than 500 wine
                                                                                   professionals who attended each event, with a mass presentation of
                                                                                   over 300 wines from 120 wineries in the Designation.
                                                                                       The Rioja New Wines Show aims to showcase the huge variety
                                                                                   of styles, the innovative approach and the excellent value for money
                                                                                   of Rioja wines to professionals in the hotel and catering industry,
                                                                                   specialist retailers, department stores, the media and consumer
 The 1st Rioja Sommeliers’ Show presented the
                                                                                   motivators. Delegates at the show were able to taste the new
 “Riojas of the Future”                                                            releases for 2010, both young wines and the vintages that reached
                                                                                   their respective ageing categories in that year —the 2007 vintage

M      ore than 100 brand new wines were presented on 25 October in the
       Círculo Logroñés at the 1st Rioja Sommeliers’ Show 2010 organized
by the Cultural Association of Sommeliers of La Rioja. Under the banner
                                                                                   for Crianzas, the 2006 vintage for Reservas and the 200 vintage
                                                                                   for Gran Reservas— as well as even earlier vintages, as the unique
                                                                                   style of each winery means that in many cases they exceed the
“Riojas of the Future,” the Show gave the 30 Rioja wineries that took part         minimum legally-required ageing times in the barrel or in the bottle.
the chance to present their most outstanding and singular wines —which             They were also able to sample other wines which, though not certi-
will be launched on the market in the near future— to professional                 fied as a particular category, were presented with a Guarantee of
sommeliers, and to provide them with a personal account of the special             Origin back label.
characteristics and features that set them apart. The Show served as a
meeting point for sector professionals, for whom the Rioja Sommelier’s
Show provides a direct line of communication between them for sharing
views. The show was visited by more than 170 trade professionals from
Asturias, Cantabria, Guipuzcoa, Biscay, Alava, Navarre, Burgos, Saragossa,
Madrid, Avila, Barcelona, the Canary Islands and La Rioja.
    The Cultural Association of Sommeliers of La Rioja organized the I Rioja
Sommeliers’ Show 2010, sponsored by the Department of Agriculture of La
Rioja through the campaign ‘La Rioja Capital’ and with the collaboration of
the Rioja Control Board. Cultural Association of Sommeliers of
La Rioja boasts a new means of internal and external communication: its
recently-created website designed by La Prensa del Rioja. The Association’s
new working tool is a 2.0 website that aims to offer users a more
comprehensive experience, generating interesting content and updated              More than 300 new vintages from 120 wineries were featured at the Show.
information on all the activities related to the Association and the Rioja        Innovation, the diversity of styles and excellent value for money all make Rioja
                                                                                  wines a safe bet for consumers.
Sommeliers’ Show.

                             The new wines of Bodegas Familiares de Rioja win the hearts of Riojan society

                               O    n the 3rd March twenty members of the Association Bodegas Familiares de Rioja presented the The XIVth Tasting
                                    of the New Riojas 2010. In the tasting that served as a presentation of the 2010 vintage, a good sample of what
                               is and will be these wines was unveiled, in fact all of the wineries, that participated in the event took advantage to raise
                               public awareness of the huge range of styles that the market offers, which encompasses varietal,organic, garage and
                               biodynamic wines, ... In the words of Concha Peñaranda, Manager of Bodegas Familiares de Rioja, “all of them are Rioja
                               wines coming from small and medium-sized properties where families, that hold a long wine tradition, print their personal
                               stamp on each wine, execute a quality control throughout the growth cycle of the vineyard and, finally, devote their time to
                               the elaboration of the wine, with the care and dedication that only small productions allow. There are wineries that have
                               successfully combined the wisdom of the tradition that they have inherited from their predecessors with new oenological
                               practices in their concern for providing quality original, different and unique wines”.

Bodegas Torres winery in La Rioja
The new winery is in line with the ecological compromise
that characterises the Torres group.

        he winery is located in the heart of the     has been installed as well as a reservoir to
        Rioja Alavesa region, in the municipal-      collect rainwater, which is reused for cleaning.      In harmony with the
        ity of Labastida (1,271 m), in a beautiful   In the near future a blanket of solar panels will     environment:
spot called Alto Otero that used to be an area       be placed on the winery’s roof as waterproofing
of scrubland (52,158.23 m2). The part built in       and to absorb the sun’s energy at a rate of 200       1. The winery has a reservoir to
this first phase covers 7,800 m2, from the press     kW peak.                                              collect and reuse rainwater.
area to the bottle ageing zone and work is now                                                             2. It also has a treatment process for
being completed to integrate the winery into its     The winery                                            this water.
environment, directed by the Catalan architect                                                             3 The water entering the winery is duly filtered,
Gabriel Barba (son of the architect Javier Barba,        The Torres project in Labastida comprises         decalcified and treated with active carbon to
who designed Torres’ Waltraud winery for single      3 buildings linked by trapezoidal elements of         ensure the containers and machinery used are
vineyard wines in the Penedès region).               different heights, forming a unique lay-out that      as aseptic and neutral as possible.
    Following the philosophy of Torres, led by its   provides a simple solution to facilitate the work     . A water treatment plant has been installed
president Miguel A. Torres, the new winery has       carried out at the winery.                            with a capacity of 6,000 litres/day (the equiva-
been designed to function in complete harmony            Designed to produce around 500,000 cases,         lent of the consumption of 390 people) to
with the environment. A water treatment plant        investment will have totalled approximately 0        protect the environment as much as possible.
                                                     million euros by the end of the project.              5. The winery has been built partly under-
                                                         The final project includes the construction of    ground to optimise energy consumption.
                                                     a floor area of 22,000 – 25,000 m2, of which          6. The building is partially insulated and
                                                     around 7,800 m2 have been built in this first         energy efficient and the northern side double
                                                     phase.                                                wall insulation using air chambers.
                                                         During the first phase, with a production ceil-   7. In the near future, amorphous silicon
                                                     ing of 200,000 cases, particular care has been        photovoltaic cells will be installed to produce
                                                     taken with the environment and the winery’s           an electricity supply, free from CO2.
                                                     sustainability, from an energy perspective.           8. The exterior has been faced in accordance
                                                                                                           with the surrounding countryside to adapt
                                                                                    and integrate the winery into its natural

                                                                                                                               LA PRENSA DEL RIOJA. 27
News                Wine

Success of Bodegas Olarra at the ‘Berliner
Wein Trophy’

A    t the ‘Berliner Wein Trophy’ 2011, the Bodegas Olarra
     group won four gold medals and one silver medal.
Two of the wines distinguished with a gold medal were the
Añares Crianza 2008 from Bodegas Olarra and the Ondarre
Reserva 2005 from Bodegas Ondarre.
     Añares Crianza 2008 is made from 90% Tempra-
nillo, 5% Garnacha and 5% Mazuelo and Graciano
grapes using controlled fermentation at a tempera-
                                                                                ‘Premium Wine Brands’: the Pernod Ricard
ture of 28-30ºC in stainless steel tanks, followed by
         1 months of ageing in oak barrels and
                                                                                Group’s new wine division
             at least four months in the bottle. It is a
             deep cherry-red wine with ruby highlights;
             complex on the nose, with a harmonious
                                                                              C    hristian Barré, Chairman and Managing Director of Domecq Bodegas,
                                                                                   introduced ‘Premium Wine Brands’ at Bodegas Campo Viejo. This new
                                                                              organization, set up by the Pernod Ricard Group to encompass its whole
             combination of fruity and ageing aromas. In
                                                                              wine division and in which Domecq Bodegas plays an active role, has been
             the mouth it is meaty and well structured. A
                                                                              operating since 1 July 2010.
                long, nuanced finish.
                                                                                  The aim of ‘Premium Wine Brands’ is to improve competitiveness and
                      Ondarre Reserva 2005 is made
                                                                              optimize efficiency in the development and management of Pernod Ricard’s
                  from 75% Tempranillo, 10% Garnacha
                                                                              wine brands, providing their markets, clients, distributors and consumers
                  10% and 15% Mazuelo grapes by fermenting each va-
                                                                              with a comprehensive set of solutions that meet their needs and market
                  riety separately at controlled temperatures of 28-30ºC
                                                                              trends, and creating a centre of excellence within the group for sharing
                  before being vatted for 16-18 days. It was then aged
                                                                              best practices in viticulture, winemaking, production, sales and marketing.
                  for 16 months in American and French Bordeaux oak
                                                                                  ‘Premium Wine Brands’ is responsible for the production, marketing
                  barrels with four rackings before resting in the winery’s
                                                                              and global sales of the group’s Spanish wine brands, led by Campo Viejo,
                  bottle-ageing cellar until the optimum time for con-
                                                                              and is also taking on this responsibility for the Australian and New Zealand
                  sumption. A deep cherry red, it gives off the aromas
                                                                              brands, led by Jacob’s Creek and Brancott Estate. It will also be boost-
                  of ageing with spicy notes; in the mouth it is vigorous,
                                                                              ing its portfolio and instigating key marketing initiatives for brands with
                  structured and wide, with fine, well-assembled and
                                                                              international presence and potential, starting with Graffigna from Argentina
                  very long tannins. A long, lingering finish.
                                                                              and Long Mountain from South Africa. The division is also responsible for
                                                                              developing all these brands with its distribution partners in every interna-
                                                                              tional market, as well as distributing them in their own domestic markets in
                                                                              Spain, Australia and New Zealand.

                             Félix Solís, President of the FEV

                             F   élix Solís Yánez, Chairman and Chief Executive of Félix Solís Avantis, will hold the presidency of the Spanish Wine
                                 Federation (FEV) for the next three years once the General Assembly has ratified his appointment. He has also been
                             appointed as President of the Spanish Wine Market Observatory, as envisaged in the Articles of Association of the Founda-
                             tion. He says that “the FEV should always be looking after the general interests of the sector, above and beyond any private
                             interests or those of sector associations,” while at the same time proposing three main lines of action during his mandate:
                             improving the commercialization of wine, continuing to promote actions that foster the culture of wine as a foodstuff for
                             responsible consumption, and improving the professionalization of wineries.

                             Antonio Palacios, the new president of the Spanish Federation
                             of Oenologists’ Associations

                             A   ntonio Palacios Muro, the man who was, until just a few months ago, president of the Rioja Oenologists’ Association,
                                 was elected the new president of the Spanish Federation of Oenologists’ Associations at its last General Assembly.
                             Antonio Palacios, who was previously the vice-president of the FEAE, takes over from the previous president, Cadiz native
                             Juan Gómez Benítez, for a four-year period. The new Rioja Oenologists’ Association’s president is Adriana Laucirica,
                             heading up its new board of directors.

News                Wine

New online wine shop specialising in D.O.Ca. Rioja.- ILOVEWINE
( is a new and comprehensive virtual wine shop
specialising in wines from the D.O.Ca. Rioja. It offers a carefully-chosen
selection of wineries following “very straightforward selection criteria:
fantastic wines at very affordable prices, because value for money is
our strength, as well as our guarantee of high quality wines,” explains
Carlos Hierro, the director of ILOVEWINE. In principle the site will offer
a limited number of wineries which will continue to grow, all of them
                                             family-run with small outputs
                                             and a personal winemak-
                                             ing style. Of these, only two
                                             wines will be selected from
                                             each winery, which allows
                                             “the selection to be enlarged
                                                                              Adrià selects wines from Luis Cañas and
                                             upon according to demand.”
                                             The aim is to offer a varied     Amaren for his new restaurant
                                             and attractive range of the
                                             different types of wine avail-
                                             able in the D.O.Ca. Rioja.       T    he Adrià brothers’ new venture in Barcelona is now up and running.
                                                                                   The premises of Ferran and Albert Adrià —Tickets, specialising in
                                                                              tapas— is now open. The restaurant features a carefully-selected wine
                                            The online wine store and
its range “will grow according to the comments and suggestions of our         list which includes Amaren Barrel-Fermented White, Ángeles de Am-
users, who will be the store’s main advisers.” The philosophy behind          aren and Luis Cañas Crianza from Bodegas Luis Cañas, and Bodegas
ILOVEWINE is to interact with consumers, learn about their tastes and         Amaren from Juan Luis Cañas, a producer of great Riojan wines from
preferences, and incorporate new wines in response to their demands.          his winery in Villabuena.
News               Wine

Araex instigates an innovative R&D&I
project to predict wine quality

T     he specialist wine group Araex Rioja Alavesa & Spanish Fine
      Wines has embarked on an innovative R&D&I project to develop
a system for predicting wine quality that will help to improve the
marketing of wine from this winemaking region in the international
     In collaboration with the LEIA Foundation Technology Development
Centre, the company is studying how to predict the levels of biogenic
amines that wines may develop in the future. These organic com-
pounds, which are naturally present in plants and fermented foods,
are produced during the vinification process. In chemical terms, the
main factor responsible for causing these compounds is malolactic
fermentation, during which the main biogenic amines are formed               Cristina Forner, the president of Bodegas Marqués de Cáceres, was distin-
(histamine, tyramine, phenylethylamine, cadaverine, putrescine).             guished with the “Business Spirit” award by the Franco-Spanish Chamber of
                                                                             Commerce and Industry at the fourth edition of the awards.
In high concentrations, these can sometimes cause organoleptic
changes to wine as well as headaches or drowsiness, especially in
people who are ultra-sensitive due to genetic factors or their age.
                                                                            Marqués de Cáceres celebrates its 40th
These effects are generally associated with histamine content, so the       anniversary with Paco Rabanne
Araex Rioja Alavesa study will be looking at how to control its forma-
tion in wine.
     Thanks to the introduction of this control system it should be pos-    M      arqués de Cáceres has celebrated its 0th anniversary with a
                                                                                   special edition of its Cuvée 2005, dressed for the occasion by
                                                                            well-known designer Paco Rabanne. The French designer has immortal-
sible to find a solution to the grey area related to making commercial
decisions in markets where levels of histamine can pose a restriction       ized his interpretation of the journey travelled by Marqués de Cáceres
on the sale of wines.                                                       over the last 0 years of dreams and hard work in creating unique
     “To improve our competitiveness in international markets, it is        wines. This is a very special label in which elegance, harmony and sim-
essential to maintain the quality of our wines, especially in the context   plicity are given full flavour through the Cuvée Especial Paco Rabanne,
of the current uncertain economic situation,” explains Javier R. de         a numbered series from the excellent 2005 vintage made from old,
Galarreta, the general manager of Araex Rioja Alavesa & Spanish                           well-exposed vines at the optimum point of maturity. The
Fine Wines. “If we can manage to control the biogenic amines in the                        miracle of nature is embodied by this Cuvée, on which the
winemaking process, we will have a great advantage over our com-                           coat of arms of the Marquisate gleam on the corner of the
petitors, not only in terms of the quality of our wines but also because                   label in gold. The design contains the clarity of black and
of our innovative approach,” adds Galarreta. The results of the study,                     white, the impact of the letters M and C representing the
which was financed by the Basque Government and the Alava Re-                                 brand’s strength in both present and future, leaving an
gional Council, will be released at the end of 2011. The study involves                        open page over the fundamental values reflected by
all the wineries of Araex Rioja Alavesa & Spanish Fine Wines.                                   the noble coat of arms. An artistic interpreta-
     Meanwhile, Araex Rioja Alavesa & Spanish Fine Wines has started                            tion full of profound meaning for a splendid
implementing the PAS2050 standard which quantifies the green-                                   wine to be relished.
house gases released into the atmosphere during the production and
commercialization of its wines. “It makes our products more attractive                         New image for white and
to the market, as consumers are increasingly aware of environmental                            rosé wines
issues and the effects of climate change,” explains Javier Ruiz de
Galarreta, “Also, being aware of our carbon footprint provides us with                             The Marqués de Cáceres white and
the information to help us anticipate future regulations,” he adds.                            rosé wines from 2009 have also been
                                                                                               given a new presentation this summer.
                                                                                         The winery has replaced the Burgundy
                                                                            bottle by a Bordeaux one, a more modern format that
                                                                            more elegantly reflects the brand’s characteristics of
                                                                            quality and prestige. The labels remain the same, with a
                                                                            few slight adjustments, retaining the brand’s identity and
                                                                            without a collar label.

 Bodegas Portia, the new start of
 the Faustino Group

B    odegas Portia is the new winery of the Faustino winemaking group
     and an evident exponent of this DOC Rioja based family-run group’s
philosophy: to unite the experience of more than 10 of vine-growing,
winemaking and ageing with modern, avant-garde oenological tech-
    The Faustino Group recruited acclaimed British architect Lord Nor-
man Foster to design its new winery in Ribera de Duero. The new facility
has now become a landmark of wine tourism and architecture in Spain.
This unique building has been constructed from materials recycled from
the world of wine: steel, glass and wood in perfect unity, to house the
winemaking processes of the winery’s finest wines. Portia offers a unique
insight into the world of wine in which the Faustino Group demonstrates its
commitment to uniting architecture and wine. The winery also has a cater-
ing area and facilities for holding business and professional events.
    The Faustino Group, a family-run enterprise that is now into its fourth
generation, has become an indisputable leader in the production and export
of high-end wines. Some 9% of its output is destined for export and it is
the biggest world exporter of Gran Reserva wines from the Rioja Desig-
nation of Origin. Ever since the company started out back in 1861, the
Faustino Group has had seven wineries in four of the leading winemaking
regions in Spain, and owns 2,000 hectares of vineyards.

  Awards and tributes of ABRA.- The Rioja Alavesa Wineries’ Associa-
  tion 8ABRA) presented its ninth Awards and Tributes, held in 2010.
  The ABRA members distinguished this year were Fidel Fernández
  Gibaja from Bodega Agrícola Labastida, Fernando García de Olano
  Martínez from Bodegas García de Olano, and Juan José Sáenz de La
  Cuesta Aguirre from Bodegas Araco. The ‘Rioja Alavesa Award’ for
  2010 went to the Basque Cycling Foundation.
 News                Wine

                                                    ‘Glass in hand’, a new way of conducting wine tourism

                                                    B    odegas Franco Españolas has launched a new way of getting to know the world of wine and
                                                         everything that surrounds it in 2011. This is the ‘glass in hand’ tour, a wine tourism event held
                                                    every Saturday of the month at 19.00 in Bodegas Franco-Españolas in Logroño.
                                                        The ‘glass in hand’ tour takes in each of the most important halls in the winery accompanied
                                                    by a different wine, up to a total of five, from the most classic or popular wines through to limited
                                                    editions and high-expression ones. The idea is to get to know the winemaking process in a dif-
                                                    ferent way, turning theory into practice. As if on a journey, visitors explore the most emblematic
                                                    corners of the winery through a combination of history and wine-tasting with the aim of stimulat-
                                                    ing every one of their senses.
                                                        The tour lasts for two hours and includes a tour of the facilities and the tasting of five different
                                                    wines at a price of 35 euros per person. Bookings can be made at
                                                    or by calling +3 91 25 13 00.
                                                        Meanwhile, on 12 February Bodegas Franco-Españolas organized ‘In love with wine’ at its
 Bodegas Tobía inaugurates                          Logroño winery. The idea was to organize various groups of twenty singletons of both sexes and
 its new facilities                                 set up ten ‘dates’ with the other members of the group.
                                                        The winery welcomes visitors every day at different times and offers various tour formats and

B    odegas Tobía has opened its new facilities
     in Cuzcurrita de Río Tirón in the Rioja Alta
county of Haro. This is a further step and a new
                                                    durations, which can involve tasting sessions or be organised ‘à la carte’. It also holds classical
                                                    music concerts and many other cultural events.
                                                        Bodegas Franco Españolas stands majestically on the northern bank of the River Ebro, guarded
stage in the winery’s journey which was started     almost as if it were a medieval castle by the impressive Iron Bridge that was brought to the city
15 years ago by Oscar Tobía as a result of his      by Mateo Sagasta. Founded in 1890, it is one of the Great Wineries of La Rioja and its elegant
family’s roots and tradition, with a vocational     architecture draws the eye even from the centre of Logroño.
dedication and an interest in innovation that
have led his wines to position themselves
among the greats of Rioja.
    The new infrastructure will allow Bodegas
Tobía to continue improving the quality of its
wines, which is the basis on which the winery
is founded and the objective towards which all
its efforts are directed. The new winery reflects
the image and quality of the wines made by
Oscar Tobía who, over the years, has surrounded
himself with an excellent team of profession-
als to consolidate an oenological project that
understands tradition while at the same time
constantly seeking to renew and update it.

                                                                ‘Harvest Rhythms’ at the El Conde restaurant of
                                                                Bodegas Paternina

                                                                T   he second season of ‘Harvest Rhythms’ was held at the El Conde restaurant of
                                                                    Bodegas Paternina, a gastronomic and musical event for October and November
                                                                evenings. This initiative, which forms part of the winery’s wine tourism programme,
                                                                treated diners to the sounds of blues, jazz and rock on Saturdays during October and
                                                                November, performed by the band ‘The Song’. The dinner and show were held in the
                                                                El Conde restaurant in the building owned by Bodegas Paternina in Ollauri. This stone
                                                                building has been meticulously restored to make the restaurant a faithful reflection of
                                                                what the winery used to be like when it was first founded. Different heights crowned
                                                                by wooden beams break up the space into independent areas without losing sight of
                                                                the whole; even the underground is included, where you can glimpse the old wooden
                                                                vats through ‘skylights’ in the floor.

          Tasting note:
          smell, color, taste...

          The cap says
          a lot of the wine too

                                                           A quality product,
                                                           guaranteed service

Polylam                Tin         Screw cap   Champagne
  Interview:             Santiago Frías, general manager of Bodegas Riojanas

                                                                                                                          Although Bodegas Riojanas
                                                                                                                          started exporting many dec-
                                                                                                                          ades ago, expanding its pres-
                                                                                                                          ence in the main markets has
                                                                                                                          now become one of its key
                                                                                                                          strategic objectives. For this
                                                                                                                          reason, Santiago Frías, the
                                                                                                                          general manager of the winery,
                                                                                                                          was delighted to be distin-
                                                                                                                          guished with the Internation-
                                                                                                                          alization Award 2010, saying
                                                                                                                          “I am sure it will help all of us
                                                                                                                          to even further increase our
                                                                                                                          efforts on this turbulent road
                                                                                                                          to internationalization”. Efforts
                                                                                                                          that are not only economic but
The general manager of Bodegas Riojanas, Santiago Frías, between the president of La Rioja, Pedro Sanz, and the
president of the Chamber of Commerce, José María Ruiz Alejos, at the prize-giving ceremony for the Internationalization   also demand a change in the
Awards 2010.
                                                                                                                          traditional concept of exporting.

                              “Exporting is not the same
                               as internationalization”
                     Bodegas Riojanas wins the Internationalization Award 2010

    Q. What does a prize like this mean to a                   you have been undertaking in this respect?                 accelerating the changes that were already
company that was a pioneer in selling Rioja                        A. First of all, we believe that we have to            happening gradually, both in our own winery and
all over the world?                                            have a global strategy, but within that we need            in Rioja as a whole, which today is being much
    A. It’s true that Bodegas Riojanas has always              to segment it to adapt to each country, each               more commercially aggressive in every market
had a yen for exports, but it’s also true that the             distribution channel and even each client. This            while at the same time holding on to certain
way people export has changed these days. This                 has meant that since 200 we have gone from                basic principles, which I believe we should
award recognises the efforts we’re making to in-               four to 12 salespeople in the domestic arena, to           continue to do. We ourselves have witnessed
ternationalize the company, which means having                 having area managers, major account managers,              the need to change our commercial strategy by
a global presence in markets in a different way                four people in the marketing department and a              questioning the way we do things at the winery
to how we used to approach this in the past. We                team of six in the export department. There’s no           and stirring up our internal structures – hence
are investing a considerable amount of money in                doubt that one of our major landmarks has been             our diversification process to get into the main
achieving this objective, changing the traditional             opening an office in the United States, which              Designations and turn the company into a global
concept of exporting for one which, looking                    involved a huge investment for the winery, but             supplier of quality wines, and though initially this
towards the future, we believe is more in keeping              we believe it was the right step to get a solid            entailed a bit of a revolution on an internal level,
with current market demands: internationalizing                foothold in the country that will soon become the          and one assumes not without some resentment,
the company to get closer to our customers, to                 world’s biggest wine consumer.                             today we’re all very enthusiastic about it and
be able to listen to them and better respond to                    Q. Is it difficult to change the inertia of            confident that the path we started out on three
their needs.                                                   such a traditional winery and D.O. as Rioja?               years ago is the right one. The initiative has been
    Q. What are the most important actions                         A. The current situation has contributed to            very well received by our clients.

 Interview:          Santiago Frías, general manager of Bodegas Riojanas

 Two great classics to grace the table at important celebrations

    B    odegas Riojanas presents the Gran Reservas of Monte Real and Viña Albina from the historic vintage of 2001. These great aged
         Rioja wines, classic and aristocratic par excellence, display all their glories in exceptional vintages such as 2001 and justify why
    most consumers still consider them the paradigm of high-end wine. These are wines that would grace the table at the finest celebra-
    tions; wines that will always go down well when it comes to giving a special gift. These exclusive and inimitable Gran Reservas,
    masterfully crafted by long-standing firms such as Bodegas Riojanas, are untouched by fashions in wine and occupy a place of
                honour among the great wines of the world, as recently acknowledged by the American wine guru Robert Parker.
                     Critics such as José Peñín are also proclaiming “a return to the classics, to our old and more established glories
                 that are a template for the rest of Rioja wines and a benchmark of aged wines throughout the world”. “The classics,”
                writes Federico Oldenburg, “represent a traditionally Riojan model that we would be wise not to forget in these times
                of globalization”, something that Jay Miller, one of the most influential wine critics in the world, echoed by saying this
                is “one of the key strengths of Rioja”, that in his opinion “should not be lost”, as well as offering outstanding value for
                       Monte Real and Viña Albina are unquestionably two of the most widely-recognised brands among the historic
                     Riojan Gran Reservas, a true bastion of a style that has given this winemaking region its fame and prestige and
                      continues to arouse admiration among wine lovers and connoisseurs. American journalist Gerry Dawes de-
                       scribes it perfectly when he says that “Viña Albina and Monte Real are the wines I drink at home when I want a
                       wine that increases my pleasure with every drop and transports me with its aromas, flavours and charm to one
                       of my favourite places in the world, La Rioja. They simply couldn’t be from anywhere else”.
                            But being a classic wine does not mean being an old-fashioned wine, as at Bodegas Riojanas a respect for tradition is certain-
                       ly not incompatible with innovation. This is why as well as having modernized the labels without losing their recognisable identity,
                       the new Monte Real and Viña Albina Gran Reserva 2001 also feature a few oenological novelties that bring them closer to current
                       market trends in aspects such as greater depth of colour and fruit concentration, characteristics that are very much accentuated
                       in such an exceptional vintage as the 2001. The ageing period of over 60 months in the barrel and bottle is what finally allows the
                       wine to achieve the refinement and elegance so typical of this type of long-aged wine, a quality that is exclusive to Rioja wines
                       and that very few other winemaking regions in the world can match. “The traditional Rioja style,” concludes Jay Miller in The Wine
                     Advocate, “bears no comparison with any other wine, offering marvellous wines that we can also lay down in our own cellars”.

    Q. The development of the R&D&I depart-
ment is another of the winery’s strategies.              Getting closer to the markets
Will you manage to change the concept of
“classic wines” that is attributed to you?
    A. I’m never going to turn my back on being          B    odegas Riojanas has won the Internationalization Award 2010, given by the La Rioja
                                                              Chamber of Commerce, the Development Agency and the ICEX in recognition of the efforts
                                                         and achievements of companies in their determination to adapt to the new challenges posed by
a classic winery, as I think that’s a good thing.
What I’ll never agree with is that we make               the current economy, accentuated by the process of globalization. The result of this strategy to
old-fashioned wines. Our winery has inherited            strengthen the winery’s presence in the main international markets, and unquestionably one of
a series of traditions and we’ll continue to             the most significant achievements that has led to winning this award, was the creation of “Bo-
respect them, as we’re very proud of them, but           degas Riojanas USA Corporation” in New Jersey at the end of 2009 with the aim of intensifying
that doesn’t mean that alongside the brands              the Group’s penetration of the US market.
that reflect that tradition we can’t also produce            The Bodegas Riojanas Group has also been following a diversification strategy during the last
other wines that reflect a much more mod-                five years which has led it to incorporate a range of extremely high quality wines, comprising a
ern approach. Even the most classic names                top-of-the-range Cava (“Cum Laude”), a prestigious Champagne (“Pierrel”) and wines from the
evolve over time, and for that reason, without           Designations of Origin of Ribera del Duero (“Azuel”), Rueda (“Viore”), Rías Baixas (“Veiga Naúm”
defrauding our customers and continuing to give          and “Cruceiro Vello”) and Toro (“Peñamonte”); in this last case, the wine is produced by Bodegas
them what they expect from a Viña Albina or a            Torreduero which the Bodegas Riojanas Group set up ten years ago in the Toro D.O. This prod-
Monte Real, I can promise you that the wines             uct diversification strategy, complemented by the development of the group’s own commercial
we produce today are very different from those           structure with offices in Madrid, Barcelona and New Jersey, has made Bodegas Riojanas a
we made thirty years ago, as we have been                model of dynamism and innovation in the winemaking sector; a company that was created 120
constantly adapting our processes.                       years ago and which has been a pioneer in exporting Rioja wines.

                                                                                                                                   LA PRENSA DEL RIOJA. 35
 News                 Wine

  The Ysios Elite Program continues to train
  Spanish restaurant staffs

  T   he first training programme for high-class restaurant personnel,
      created by Domecq Bodegas, has just embarked on its second
  edition with renewed energy, with a programme that will feature a se-
  ries of workshops on different subjects that offer specific complemen-
  tary training for the chefs, sommeliers and front-of-house manager of
  some of the most prestigious restaurants in Spain.
                                                     The Ysios Elite
                                                 Program from Domecq
                                                 Bodegas is an integral           New ‘Azpilicueta by Riedel’ glass and the Félix
                                                 training programme that          Azpilicueta Private Collection
                                                 is now looking to operate

                                                 on the Internet and social            iedel, the world’s leading wine glass manufacturer, has created the
                                                 networks to increase                  Azpilicueta glass, designed exclusively to enhance the aromas, flavours
                                                 its educational reach.          and characteristics of the brand’s line of wines. To celebrate this creation,
                                                 For this new edition, the       oenologist Elena Adell presented an extraordinary wine from her collection
                                                 proposed subjects follow        which sums up the spirit of one of the benchmark wineries in the D.O.Ca.
                                                 on from the first year and      Rioja.
                                                 cover the subjects most              Félix Azpilicueta Private Collection is an incredible blend of the house’s
  frequently requested by today’s hotel and restaurant professionals.            traditional grapes —Tempranillo, Graciano and Mazuelo— from the 2007
  Under the auspices of the Ferrán Adrià Chair at the Camilo José Cela           vintage, aged in 100% French oak casks for twelve months. According to
  University, which issues a diploma on completion of each work-                 the oenologist, “this Private collection, with its magnificently deep cherry
  shop, the Ysios Elite Program 2010-2011 offers courses on Ibérico              red colour, heralds a heady aroma predominated by abundant red fruit,
  products, coffee, international beers and wines and, given the success         accompanied by smooth notes of minerals, wood and spices. In the mouth
  of the previous edition, is repeating the sessions on still wines and          it is powerful, fresh, wide and full of nuances; blueberries, raspberry, black-
  champagnes. The programme started last November.                               berry, cocoa, milky coffee and smoky notes.” Its length, smoothness and
                                                                                 elegance leaves a wonderful lingering finish, and it would make a delicious
                                                                                 accompaniment to grilled or roast red meats, charcuterie, cheese, fish in
                                                                                 tasty sauces, casseroles and pulses.

 New ‘Gastrowines’ from Alcorta

W      ine gums and freeze-dried fruit as original “sweeties for adults,” or
       a chutney capable of elegantly enhancing any dish are some of the
latest creations from the acclaimed Catalan chef Carme Ruscalleda as part
                                                                                  Bodegas Viña Ijalba presents the winning
                                                                                  works of the first ‘Casks + Art’ competition
of the Gastrowine range, a project started in 2009 with Alcorta to restore
the important role that wine plays in our gastronomy. The new Gastrowine
products will be launched alongside the first rosé from Alcorta, which
oenologist Elena Adell was inspired to create by her collaboration with Rus-
                                                                                  T   he eight winners —young people aged between 18 and 30— won
                                                                                      500 euros each at the first ‘Casks + Art’ competition. The works
                                                                                  were presented outside Bodegas Viña Ijalba at a ceremony attended
calleda. This 100% Tempranillo wine has a beautiful raspberry-pink colour
                                                                                  by the president of the Community of La Rioja, Pedro Sanz. Organized
and is highly perfumed with a silky, all-enveloping flavour in the mouth and
                                                                                  by the Riojan Youth Institute (IRJ), Bodegas Viña Ijalba and the Würth
a very lingering finish. Inspired by Carme’s cuisine, it will possess extraor-
                                                                                  La Rioja Museum, the competition aimed to showcase one of the most
dinary qualities, being, above all, a wine that evokes the Mediterranean:
                                                                                  characteristic elements in the culture of wine: the cask.
relaxing in the cool shade, enjoying the company and conversation.

    News               Wine

    Ramondín celebrates its 120th anniversary                                          DIAM Corchos opens the world’s biggest
    with a screw cap as its new line of business                                       supercritical CO2 plant for cleaning corks

I  n 2010 Ramondín celebrated its 120th anniversary with the launch of a
   new business line: the screw cap. With an investment of 3 million euros,
Ramondin has instigated a new cap system that offers added value in its
                                                                                       L   ast November, in San Vicente de Alcántara (Badajoz), the second
                                                                                           plant for getting rid of unwanted carbon dioxide molecules in a su-
                                                                                       percritical state was opened, built by the DIAM Group at its Extremeña
decoration and relief, featuring all the product assurance and service quality         headquarters to process technical cork stoppers. The plant represents
that characterises the firm. “The implementation of this new business line             the consolidation of Diamant®, the most modern and innovative
comes in response to the needs of the market and our clients Also, it’s                technology in the world for treating corks, and will be the biggest plant
a forward-looking action to celebrate our 120th anniversary in a difficult             for supercritical carbon dioxide treatment in the world. The Diamant®
global economic context, for which we’re putting our money into innovation,            process uses carbon dioxide to extract, in a closed circuit away from
research, investment and internationalization,” said the general manager of            any potential source of external pollution, certain molecules that are
Ramondin, José Miguel Munilla.                                                         liable to cause unwanted organoleptic changes in wine.
     The screw cap is made from aluminium and houses an interior plastic                   Meanwhile, on 5 April the III DIAM Seminar was held in Rioja with
liner to ensure the bottle is hermetically sealed. As well as performing the           the collaboration of the Riojan Oenologists’ Association. On this occa-
traditional function of decorating the bottle with a secure seal, the screw            sion, the focus was on oenologists as being key individuals for wineries
cap also equals the conservation and ageing properties of cork. By means               to set up successful tourism initiatives.
of the liner, a plastic pellet that occasionally contains tin, the bottle is sealed
without having to use cork or other materials. The screw cap is screen-                Reinventing the cork.- More than 1,000 million DIAM technical cork
printed and offers various design options, such as tinted relief, which brings         stoppers have been sold worldwide since its launch in 2005. It is a
considerable added value to the product.                                               neutral cork that essentially protects the freshness, aromas and person-
     Ramondin is the first screw cap manufacturer to be approved by the                ality of the wine. Its exceptional mechanical properties allow a perfect
D.O.Ca. Rioja as its screw taps are manufactured in their entirety at its              balance to be achieved between the need for the bottle to be hermeti-
facility in Laguardia. With this initiative the firm is underlining its commit-        cally sealed and yet also the need for the wine to breathe (controlled
ment to innovation and increasing its market share, as well as continuing              permeability).
to provide solutions for its clients’ needs with a product that is enjoying
                                                  consistent growth. The company
                                                   has also taken a step forward in
                                                   its commitment to sustainable
                                                   development and the protection
                                                   of the environment by obtain-
                                                    ing Integrated Environmental
                                                    Authorization (IPPC) for all its
                                                    production lines.

    Marzola presents two new presses for high quality wines

    M      arzola chose the Enomaq 2011 trade fair to introduce the two new presses developed by its engineering team. The
           SinOx pneumatic press rounds off Marzola’s range for making select white varietals that need to be pressed in an
    inert atmosphere to avoid oxidation. Meanwhile, the vertical press, which for many years has been Marzola’s flagship, now
    incorporates electronic controls for the pressing speed which allows oenologists to obtain purer musts by processing the
    grapes very slowly. Also, during the phases of the process, pressure can be reduced on the cylinder, preventing pockets of
    must from forming and ensuring it flows uniformly throughout the mass, filtering it to extract the best properties from the grape.
        Marzola has also completed the sale of two press sets to a major winery in China and is negotiating the mechanization of a
    new winery and other extensions for the same group. Ángel Abad, the manager of Marzola, says that “China is a strategic market
    because it is currently the seventh biggest wine producer in the world, and we are expecting it to grow by 77% in the next four
    years. As part of our international expansion strategy, Marzola is setting up a technical support service in the region of Shan-
    dong to support our present and future clients in the area.”

                                                                                                                                       LA PRENSA DEL RIOJA. 37
Carta          De Vinos

                                                             VIÑEDOS Y BODEGAS DE LA MARQUESA                   Valserrano Finca Monteviejo
                                                                Tel: +34 945 60 90 85 - Villabuena (Álava)

                      The acclaimed American wine magazine Wine Spectator has awarded 91 points to the new 2006 vintage from Valserrano Finca
                Monteviejo. The magazine, which has been published for over 30 years and is one of the most important and influential in the wine indus-
           try, also awarded 89 points to Valserrano Garnacha 05 and Valserrano Graciano 0. The Valserrano 2006 is made from grapes from a single
         estate planted in 198 with Tempranillo (95%), Graciano and Garnacha varieties. Given the age of the vines and the vineyard’s scant, dry soil,
      production does not exceed ,000 kg/ha; however, its grapes boast excellent health and achieve the optimum level of ripeness.

                                                                             LÓPEZ DE HEREDIA
                                                              Tel: +34 941 31 02 44 Haro (La Rioja)                   Viña Tondonia
                                                                                                                      Gran Reserva Rosé 2000

                         The Verema Awards 2010 were presented at the tenth Verema Meeting on 25 February, distinguishing Viña Tondonia Gran
                  Reserva Rosé 2000 as the Rosé of the Year 2010, the only wine in this category to be made in Rioja. This rosé was made from Tem-
             pranillo (30%), Garnacha (60%) and Viura (10%) grapes from the winery’s own vineyards. It was aged in the barrel for four years, with two
           rackings per year, and then fined with fresh egg whites and bottled without filtering.

                                                                             BODEGAS FAUSTINO
                                                                 Tel: +34 945 62 25 00 Oyón (Álava)                  Faustino V Red
                                                                                                                                   Reserva 2005

                           Faustino V Reserva, one of the flagship wines from Bodegas Faustino, was awarded a gold medal at the last Concours Mondial
               in Brussels. It is made from Tempranillo and Mazuelo grapes and has a deep cherry-red colour with a terracotta rim. It has an intense
             aroma with fine notes of toasted oak and red fruit over a light jammy backdrop. A rounded, velvety, meaty palate combines sweet tannins
          from the grapes with those from the wood, very well assembled, forming a smooth yet robust wine.

                                                                       BODEGAS FRANCO-ESPAÑOLAS
                                                                 Tel: +34 941 251 300 Logroño (La Rioja)               Rioja Bordón
                                                                                                                              Reserva 2004

                         The acclaimed American wine critic Robert Parker has awarded 90 points to this wine from Bodegas Franco Españolas, which he
                 says is a very complex wine with spice box and forest berry, with a drinking life lasting into 202. It is made from Tempranillo, Garnacha
             and Mazuelo grapes and was aged for 2 months in medium-toasted American oak barrels. It has a beautiful ruby-red colour with deep ter-
           racotta iridescences. Intense and rich with balsamic and spicy nuances. Smooth and velvety. Broad and tasty. Very elegant finish.

                                                                        BODEGAS HEREDAD UGARTE
                                                                Tel: +34 945 60 07 66- Laguardia (Álava)         Dominio de Ugarte

                          Dominio de Ugarte 200, a Reserva wine from Heredad Ugarte, has been selected by Delta Airlines to serve to its first class pas-
                   sengers who order a red wine. This choice came about after the airline decided to select a Rioja Reserva for its first-class passengers
            and after having tasted all the wines submitted they selected the Heredad Ugarte, buying 35,000 bottles to be served during 2010. This is
           a further endorsement of the expansion of Heredad Ugarte’s wines in the United States, where recently Robert Parker awarded 9 points to
        Anastasio and 92 to Martín Cendoya, judging them to be “outstanding for their complexity and exceptional character.” These scores put them in
  the bracket of the top wines in the world.

                                                                               DINASTIA VIVANCO               Vivanco Viura-Malvasía-Tempranillo
                                                               Tel: +941 32 23 32 Briones (La Rioja)
                                                                                                                                     White 2010

                        Rafael Vivanco has included this almost unknown native DOCa Rioja grape for the first time in his white wine, Vivanco Viura-Mal-
                 vasía-Tempranillo White 2010. The wine has a pale yellow colour with greenish highlights, clean and bright. On the nose it is very expres-
         sive, intense and complex, with aromas of citrus fruits, green apples and white peaches, accompanied by elegant floral touches. In the mouth it
     is fresh, unctuous and balanced, inviting you to drink and enjoy it.

  Carta            De Vinos

                                                  LAR DE PAULA
           Lar de Paula                           Tel: +34 945 60 40 68 - Elvillar de Álava (Álava)
           Reserva 2005

    Lar de Paula Reserva 2005 has been awarded a gold medal at the Sélections Mondiales des Vins Canada, one of the oldest and
most important wine competitions in the world which has just been held for the seventeenth time. The wine is a Tempranillo varietal aged
for 18 months in American and French oak, with a Cote d’Or toast style achieved by TRH (Horizontal Revolving Toasting) from Tonelería
Quercus. Its ageing process was then rounded off with 18 months in the bottle. In fact, it was from this very 2005 vintage, officially rated as
excellent by the Rioja Control Board, that winemaking began at Bodegas Lar de Paula in Villar de Álava —established with the purpose of making
high-end wines.

                                                  BODEGAS Y VIÑEDOS ALVAR
                  Livius                          Tel: +34 941 44 19 05 - Logroño (La Rioja)
      Tempranillo 2006

    In June, the Sélections Mondiales des Vins competition was held in Quebec, with the participation of 1,789 products from 32 coun-
tries. The Livius Tempranillo 2006 was awarded a gold medal. Bodegas y Viñedos Alvar makes a single-variety range of signature wines
under the LIVIUS brand which has been distinguished at various events: Mundusvini (Germany), Challenge International du Vin (France), ISWC
and Decanter (United Kingdom), The Best Spanish Wines in Russia, etc. This new distinction provides further recognition of the work involved
in maintaining these hundred-year-old Rioja vines, offering excellent quality through painstaking care of the vineyard, a highly artisan winemaking
process and ageing in barrels from the finest coopers in the world.

                                                  BODEGAS RAMON BILBAO
         Ramón Bilbao                             Tel: +34 941 31 02 95 - Haro (La Rioja)
           Reserva 2005

   This wine was the winner of the 18th Rotary Solidarity Tasting organized by the Rotary Club of Logroño. It was made from a
choice selection of Tempranillo (90%), Mazuelo and Graciano (10%) grapes from various plots in Rioja Alta and aged for 20 months in
American oak barrels. Its most notable characteristics are its high garnet colour, gleaming with ruby hues; an aroma with balsamic tones
from the wood over a chocolate backdrop, all enveloped in very ripe red fruit jam; and in the mouth it is full, with nuances of cocoa and
wood and a lingering, complex finish featuring a mixture of jam, spices, liquorice, broom and leather.

                                                 PAGOS DEL REY
       Castillo de Albai                         Tel: +34 941 45 08 18 Fuenmayor (La Rioja)

    This wine masterfully integrates its character of ripe red fruit with the oaky notes from the wood. It has a deep garnet colour with a
high robe, and the nose is perfectly balanced between notes of ripe red fruits such as raspberries and plums and spicy notes of clove and
black peppercorns from its time in the wood, not forgetting subtle mineral touches. In the mouth it is powerful yet silky, thanks to the smooth
integration between tannins and acidity; elegant and with a touch of sweetness, with a long, lingering aftertaste featuring notes of liquorice.

                                                                                                                                     LA PRENSA DEL RIOJA. 39
Carta            De Vinos

                                                                                          BODEGAS YSIOS
                                                                    Tel: +34 945 60 06 40 - Laguardia (Álava)                  Azpilicueta
                                                                                                                                       Reserva 2006

                                 Comprising 85% Tempranillo, 10% Graciano and 5% Mazuelo and harvested by grape variety, plot by plot, the Azpilicueta
                          Reserva 2006 was aged for 18 months in American and French oak barrels, selecting the most appropriate percentage for each
                   variety (70%-30%), as well as the most appropriate cooper and toasting style. After maturing in the bottle for at least 12 months, the wine
              was released in what will be the new bottle for all Azpilicueta wines, the black ‘Bordeaux Seduction’ bottle, which will even further enhance
            its elegance. Deep and vibrant in appearance with slight golden highlights on the rim in the glass, on the nose it is broad and powerful and in
         the mouth it is structured, unctuous and smooth, once again demonstrating its excellent balance.

                                                                                      BODEGAS BAIGORRI
                                                                  Tel: +34 945 60 94 20 - Samaniego (Álava)                       Baigorri
                                                                                                                                    Garnacha 2008

                             This limited-edition wine (maximum 2,500 bottles) aims to “surprise people familiar with Bodegas Baigorri and spearhead new
                     trends that seek out different concepts of wine,” according to the winery. It comes from a small vineyard with vines over 50 years old,
               “that merit separate treatment. It demonstrates what a carefully-handled Garnacha can achieve, despite the fact that this grape variety has
             been very heavily criticized in Rioja to the point where it was almost eradicated,” explains Simón Arina, the winery’s Technical Director. The wine
           possesses considerable acidity which gives it its high, bright colouring. Full of elegance, with floral aromas and an inimitable personality.

                                                                                  BODEGAS CAMPO VIEJO
                                                                    Tel: +34 941 279 900 - Logroño (La Rioja)                          CV
                                                                                                                                      Crianza 2007

                                 Bodegas Campo Viejo has launched its exclusive CV range, a new line that unifies the most important values and strengths
                        of the winery and which is aimed exclusively at the on-trade —where the brand first emerged before later becoming the benchmark
                  for Rioja wine all over the world. The first member of this new family to reach the wine lists of the country’s leading establishments is the
                 CV de Campo Viejo Crianza 2007, an expressive wine from the minute you open the bottle, and one which evolves tremendously once in
              the glass. It is faithful to the brand’s style, with diversity as one of its key elements. It is a multi-varietal assemblage, fresh and fruity, which
       invites you to enjoy it from the moment you open the bottle; a very expressive wine that reflects its tremendous personality and evolves beautifully
in the glass, releasing all its nuances.

                                                                        BODEGAS FLORENTINO MARTÍNEZ
                                                                   Tel: +34 941418614 - Cordovín (La Rioja)                   TANKA 2005
                                                                                                                                      Reserva 2005

                                The Tanka 2005 won a gold medal in the category of Still Red Wines at the XI Edition of IBERWINE 2010, the International
                          Wine Competition held in Madrid on 1 December 2010. It is made from a selection of Tempranillo grapes from the Carasol de
                    Valdemerque estate, destemmed and macerated for 20 to 25 days in stainless steel tanks at a controlled temperature. It was then kept
                in Russian oak barrels for three years before being aged in the bottle to further refine its bouquet. Its colour evokes intense, garnet-coloured
             landscapes, with a rim of iridescent cherry red. Its aroma is frank and powerful, reminiscent of ripe plums and black cherries.

                                                                               BODEGAS CARLOS SERRES
                                                                       Tel: +34 941 310 294 - Haro (La Rioja)                 Onomástica
                                                                                                                               Blanco Reserva 2006

                             Onomástica Blanco Reserva 2006 has been recognised as the best white wine in Spain at the International Wine Challenge
                       in London. This wine, made by Bodegas Carlos Serres, was the only Spanish dry white wine to be distinguished with a gold medal at
                 this competition. Onomástica Blanco Reserva 2006 was made with grapes from old Viura vines and was left to age for two years in French
            and American oak barrels followed by a further year of refinement in the bottle. It has a straw-yellow colour with golden highlights. On the nose
        it offers fine aromas of white fruit with citrus notes, minerals, honey and butter. In the mouth it is expressive and meaty, leaving a fresh, lively, oily
     and complex taste.

  Carta            De Vinos

Four Riojas win a Great Golden Tempranillo
at the Tempranillos al Mundo competition
A total of five wines, four of them from Rioja and one from Navarre, won a Great Golden Tempranillo, the
highest recognition, at the sixth edition of the Tempranillos al Mundo International Itinerant Wine Competi-
tion, held on 5 – 8 November in the city of Logroño, on its first visit to Spain. This international event is
organized by the Spanish Federation of Oenologists’ Associations and supported by the agrifood promo-
tional initiative of the Government of La Rioja, La Rioja Capital, and enjoys official recognition from the
International Vine and Wine Organization (OIV) and the International Oenologists’ Union (UIE). Another 52
wines won a Golden Tempranillo and 47 won a Silver Tempranillo. In total, the jury distinguished 104 wines
of the 448 that were submitted for the competition, from Spain (435), Portugal (8), Greece (2), Australia
(1), Italy (1) and Uruguay (1).
                                                  BODEGAS AMAREN
    Amaren                                        Tel: +34 945 623 373 - Villabuena (Álava)
   Tempranillo 2004

    Following a meticulous selection of grapes at the winery, only the most perfect berries were chosen to continue the winemaking
process in French oak vats. This is a very dense, cherry-red wine. It has a fine, elegant and complex nose with a good concentration
of black fruit, subtle notes of fine, creamy oak, and toasty hints of toffee and minerals. In the mouth it is broad and meaty, both elegant
and powerful at the same time, with jammy notes of black fruits and liquorice. With a tasty, long and lingering finish.

                                                   BODEGAS MARQUÉS DE CÁCERES
    Gaudium                                        Tel. +34 941 45 40 00 - Cenicero
    Reserva 2004

    This is a deep garnet-coloured wine with intense aromas that gradually reveal toasty notes of chillies, tobacco, and violets over a light
balsamic backdrop. Elegant and harmonious in the mouth, where the ripe fruit retains all its freshness. On tasting the flavours express
a touch of sweetness, with notable tannins that augur a great wine for laying down. This is a classy wine that showcases the bounty of its
origin, made with a meticulous artisan winemaking process to extract the unique character of the plots where the grapes were grown.

                                                   BODEGAS LUIS CAÑAS
    Hiru 3 Racimos                                 Tel: +34 945 623 373 - Villabuena (Álava)

    This wine responds to the challenge of going further in the quest for the perfect wine; one that combines structure, complexity
and balance. On first sight, it is a cherry-red wine with a violet rim. Aromas of well-ripened, concentrated fruit, mineral, balsamic and
spicy nuances and notes of blackberry and blueberry jam enveloped in creamy oak, with hints of toffee and toasty notes. In the mouth it is
concentrated, oily in the middle, balanced, slightly sweet, with fine tannins and a liquorice finish. Very long and expressive, clearly denoting
the character of its terroir.

                                                   VIÑEDOS DEL CONTINO
    Viña del Olivo                                 Tel: +34 945 600 201 - Laserna (Alava)

   This wine stands out for its bright, garnet-red colour and dense texture. On the nose you can appreciate initial minerally
notes and some cocoa which finally give way to very ripe black fruit, almost jammy yet not heavy, with spices like black pepper-
corns and cloves and a touch of dark chocolate. In the mouth its attack is fine and elegant with significant but very fine tannins, creamy
and tasty, with an acidic finish that makes it linger despite its youth. It has already won a gold medal in Copenhagen for the 2001 vintage.

                                                                                                                                     LA PRENSA DEL RIOJA. 1
                                                  Javier Ruiz Galarreta

   Carbon footprint commitment:
   new goals for ARAEX & SFW Group                                                             C/ Padre Claret, 3 Bajo 2600

   in 2011                                                                                     Logroño - La Rioja - España
                                                                                               Tel.: 91 237 520
                                                                                               Fax: 91 237 518

   W      e have been working towards improving the quality of our wines for 18 years. The
          development of sustainable viticulture methods, organic practices and the selec-
   tion of the best oak for our barrels have been key elements in our strategy to adequately

   position our wines in domestic and international markets.                                   Publisher - editor
       In our commitment to environmental sustainability, we have set ourselves a new goal:    Javier Pascual Corral
   to implement standard PAS 2050, which measures the amount of CO2 emitted into the           Deputy editor
   atmosphere during the production of every bottle that we place in the market. Once it is    Antonio Egido García
   implemented, we will be able to assess the carbon footprint of our products and wineries    Assistant editor
   and thus commit ourselves to prioritize opportunities to reduce emissions.                  Mirian Terroba Gonzalo
       With this practice, consumers have extra information that can help them, along with     Design
   other factors, in their purchase choices.                                                   Jorge Martínez Corada
       We are convinced that environmental awareness is the way forward. That is why           Advertising
   ARAEX is taking part at the Wineries For Climate Protection conference in Barcelona         Mónica Peña Fernández
   on June 10, organized by the Spanish Wine Federation. The event will bring together         Translation
   international companies and leading figures such as Ricardo Lagos, UN special envoy for
   climate change, to exchange the best practices already established in wineries to reduce
   their CO2 emissions and carbon footprint.
                                                                                               Editorial Board
                                                                                               Consejo Regulador D.O. Ca. Rioja
                                                                                               Cofradía del Vino de Rioja
                                                                                               Estación Enológica de Haro
                                                                                               Estación de V. y E. de Laguardia

                                                                                               Edited with the special
                                                                                               collaboration of the Consejo
                                                                                               Regulador de la D.O.Ca.Rioja

                                                                                               Gráficas Castuera
                                                                                               D.L.: LO - 588 - 1985

                                                                                               28 euros 6 issues (3 Years)


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