ASLA Leaders E-Express …
October 27, 2010
Governance and Administration
The Sustainable Sites Initiative™ (SITES™) leadership and project staff met today with the
Green Building Certification Institute (GBCI) to continue to define parameters for possible GBCI
management of SITES project certification and professional accreditation. ASLA also hosted a
meeting of the SITES Executive Committee on Sunday. Agenda items included the long-term
governance of SITES and the timeline and options for completing the pilot project phase, launching
open project certification, and revising the 2009 guidelines and rating system based on experience
with the pilot projects.
On Sunday and Monday, ASLA hosted the third annual business meeting of the National
Academy of Environmental Design (NAED). Modeled after the congressionally chartered National
Academies of Science and Engineering, NAED’s mission is to “provide the leadership and expertise
required to accomplish complex research projects on issues such as climate change, resource
depletion, and energy security.” Participants started with a reception on Sunday evening, which
included a green roof tour. Jim Palmer, FASLA, serves as ASLA’s representative on the NAED.
Fritz Steiner, FASLA, is NAED chair-elect.
At the Rail~Volution conference in Portland, OR, on October 19, President Jon Mueller, FASLA,
participated in a panel discussion on the challenge of creating livable cities. Mueller’s fellow
panelists were the presidents of the American Institute of Architects and the American Planning
Association. Mueller also visited with the ASLA Oregon Chapter.
Committee chair orientation conference calls, led by VPs Richard Hawks, FASLA, Stephanie
Landregan, FASLA, and Mark Focht, FASLA, were held last week.
EVP Nancy Somerville, Hon. ASLA, met with Landscape Architecture Foundation (LAF)
Executive Director Barbara Deutsch, ASLA, last Friday to discuss the ASLA-LAF Memorandum of
Understanding, 2011 ASLA and LAF meeting dates, cross representation, and related issues. A
follow-up meeting with program staff will be scheduled in November.
Last Wednesday evening, EVP Somerville attended a briefing given by Federal Environmental
Executive Michelle Moore and the GSA Senior Sustainability Officer Stephen Leeds on progress
made since President Obama issued his Executive Order on Sustainability one year ago.
Staff are working on a draft member survey to solicit input on membership qualifications issues
under discussion by the Executive Committee and Board. The timeline calls for release of the survey
at the beginning of December.
Last week, the Department of Transportation announced that it will distribute nearly $600 million to
75 infrastructure projects that will create sustainable and livable communities around the country. The
second round of the Transportation Investment Generating Economic Recovery (TIGER) grants
will go to 42 construction projects and 33 planning projects in 40 states. The grants are designed to
help communities encourage more sustainable forms of transportation, such as transit, bicycling, and
walking. Nearly $28 million of these grants will be used to implement localized plans that ultimately
lead to projects that integrate transportation, housing, and economic development. Please let
ASLA’s Government Affairs team know if you or chapter members are working on projects
using TIGER grants or leveraging any other federal resources. We are developing a list of
projects to aid our federal advocacy efforts.
ASLA Leaders E-Express …
The U.S. Department of Housing and Urban Development (HUD) is awarding nearly $100 million in
new grants to support more livable and sustainable communities across the country. HUD Secretary
Shaun Donovan announced that 45 regional areas will receive funding through HUD’s new
Sustainable Communities Regional Planning Grant Program. The program will support development
and execution of regional plans that integrate affordable housing with neighboring retail and business
development (click here for list of grantees). ASLA’s Government Affairs team would like to hear
from any members working on projects using Sustainable Communities Regional Planning
Grants or other federal resources.
Legislative Analyst Kevin O’Hara attended the Atlantic Monthly 2010 Green Intelligence Forum.
The conference featured White House Senior Policy Advisor Melody Barnes and John Holdren,
Director of the White House Office of Science and Technology, and Governors Bill Ritter of Colorado
and Jennifer Granholm of Michigan. ASLA staff were especially interested in panels focused on
clean water and sustainable transportation.
Staff attended a strategy meeting with key House and Senate staff on the Urban Revitalization
and Livable Communities Act (URLC). ASLA has been working closely with congressional staff to
move this bill along and are working with Senate staff on possibly including portions of the bill in the
Livable Communities Act during a potential upcoming lame duck session.
ASLA signed onto a Cultural Resources Preservation Coalition letter in support of the Land and
Water Conservation Fund (LWCF). LWCF funding is important for the purchase of in-holdings and
edge holdings for conservation lands protecting historic and cultural resources in addition to wildlife
habitat and waters.
Landscape Architecture Magazine
The November issue of LAM focuses on several major new parks and public spaces in New
York City. The issue also includes—thanks in large part to the instrumental help of Government
Affairs staff—a profile of Rep. Albio Sires (D-New Jersey) by the writer Jane Margolies. The article
describes the congressman’s motivations for introducing the Urban Revitalization and Livable
Communities Act (H.R. 3734), a key piece of legislation for ASLA members that would help fund
urban parks and recreation areas through grants made by the U.S. Department of Housing and Urban
The redesign of LAM is proceeding toward its January debut. A new cover prototype by the
design consultants at Design Army has been approved by the magazine staff and was
enthusiastically received by the LAM Editorial Advisory Committee. With the cover design
established, design work is now proceeding on the inside of the magazine.
Public Relations and Communications
Staff sent an alert to all chapter presidents and their PR chairs asking them each to designate a
Public Awareness champion to attend the 2011 summit and act as the local point person for the
planned campaign. These representatives will serve a minimum of two years. Chapters have been
requested to name a point person other than their currently serving chapter officers so that the
individuals can dedicate their full attention to this effort. The exception is chapters that have
designated PR and communications officers, who are eligible to serve this role. Chapter leaders,
please respond with your designated representative’s name and contact information to PR
Director Terry Poltrack.
The Washington Post feature from the ASLA annual meeting has been syndicated by the
Associated Press to other newspapers around the country. Some recent examples of the article
ASLA Leaders E-Express …
appear in the Raleigh, North Carolina, News Observer, and The Day, and the Bulletin in Bend,
ASLA continues to promote the Designing Our Future: Sustainable Landscapes website. The first
two new animation videos—“From Industrial Wasteland to Community Park” and “Leveraging the
Landscape to Manage Water”—have been viewed nearly 2,000 times on YouTube and Vimeo since
their launch. Three more are in the works, to be completed by year end.
Staff prepared news releases on the third-quarter Business Quarterly. The BQ closed October 22,
and findings are encouraging, though improved business conditions are not yet translating into new
Recent coverage of ASLA has appeared in the Honolulu Star-Advertiser and the Oregonian in
Portland, and a SITES project was written up in the Fall River, Massachusetts, Herald News. In
addition, Architect magazine, which becomes the official magazine of the AIA in January, ran
an extensive feature on the rising significance of landscape architecture.
The ASLA Green Roof was added to LAF’s Landscape Performance Series as a case history.
New to ASLA Video Channel: highlights from the 2010 ASLA Annual Meeting and EXPO. View the
video on YouTube here.
Staff conducted an interview with Michael Van Valkenburgh, FASLA. ArchNewsNow featured the
interview, as did Places/Design Observer Group, Planetizen, and Landscape+Urbanism.
Staff also conducted an interview with Diane Dale, FASLA, Director of Community Design for
William McDonough + Partners. Sustainable Cities Collective featured the post.
The Dirt is now a guest author on the blog of Mongabay.com, the top conservation website.
Mongabay has featured a number of articles, most recently How Can You Put a Price on Air and Who
Would Buy It?
The Climate Himalaya Initiative featured the Dirt post on Tibetan glacier melt.
The www.asla.org website content management system underwent a long-needed upgrade and is
currently being debugged. Issues, though, are on the backend and invisible to users.
Publishing and Resource Development
Contract sales for LAM now total 94 percent of the 2010 annual sales goal, with the January
2011 issue sales still underway. In terms of dollar value, this is 10 percent ahead of the same week of
2009. Contract sales are well underway for 2011, which is also helping drive end-of-year sales
toward the goal. The January issue will feature the debut of the new LAM design and include a
Residential Furnishings Directory and product profiles on residential furniture. The issue will be
distributed at the National Association of Home Builders International Builders’ Show (attendance
60,000+) meeting in January in Orlando.
EXPO 2011 sales are up to 51 percent of the annual budget goal. In terms of dollar value, this is
14 percent ahead of sales for the same period of 2009.
Planning for the ASLA 2011 Annual Meeting and EXPO will officially begin with a volunteer kick-off
meeting/reception with the San Diego Chapter next Wednesday evening at the Hilton Bayfront San
Diego. The 2011 Host Chapter Co-Chairs are Glen Schmidt, FASLA, and Joe Esposito, ASLA.
To date, 70 members have signed up to attend and more are expected. The Annual Meeting
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Education Advisory Committee will meet next Friday and will be chaired by President Jonathan
Member and Chapter Services
Recent chapter visits include President-Elect Susan Hatchell, FASLA, at the New York Upstate
Chapter, where she provided a state of the profession address to 45 guests at their awards banquet.
LAM Editor Brad McKee was the keynote at the Colorado Chapter meeting, where 75 attendees
heard him present on the new direction of the magazine.
ASLA’s current membership stands at 16,198 (see breakdown).
Full Member 9,960
Student Affiliate 435
The Emerging Professionals Committee (EPC) hosted its first conference call on October 13.
The EPC discussed plans for 2011 and brainstormed on ideas about engaging faculty.
The Welcome to ASLA email was sent to the 80 new members and the Thank You for Renewing
email was sent to the 507 renewing members processed the weeks of 10/4/10 – 10/23/10.
Last week, the September Chapter Deposit and Rebate reports were sent out to the chapter
presidents, treasurers, and executive directors.
Also, the 2010-2011 student chapter presidents (at 62 schools) were emailed a list of student
leadership resources, including the student chapter bylaws and guidelines, student rosters, and
The Member Services Committee (MSC) hosted a conference call on October 18. The MSC
planned its review of the international membership criteria and discussed its role in the full
Database maintenance included: adding a new product to iMIS (2010 Salary Survey) and posting
the product for online sale, and updating all information tables in active staff Access databases to
reflect the student chapter changes (a new online report is being developed for chapter and
student chapters to access student chapter reports online).
ASLA Leaders E-Express …
The 2010 ASLA National Salary and Business Indicators Surveys are available via online
subscription. The surveys are discounted to members for $150 and priced at $300 for
The PPN chairs orientation conference calls have been scheduled for Tuesday, November 2,
3:00-4:00 pm EDT, and Thursday, November 4, 3:00-4:00 pm EDT. The call-in number is 1-866-279-
5424; PIN 435177# (Alternate call-in number: 1-719-884-4649).
The ASLA Professional Practice Committee (PPC) met via conference call yesterday. Daniel Tal,
ASLA, provided an overview via an online web presentation of current 3D modeling and rendering
technologies and how they relate to landscape architecture. Tal talked about methods for education
and other resources that can be used by professionals to learn these programs. PPC members are
reviewing the technologies and applications presented and staff is exploring the possibility of discount
pricing for members.
Deadlines and Reminders
The 2011 midyear meeting dates have been set for May 18-21 at the Grand Hyatt in Washington,
DC. The basic schedule has been added to the Leadership Calendar.
Chapters are encouraged to submit their LAND Chapter Chat items (e.g. events, partnerships,
accolades, etc) to ASLA Public Relations Manager Jim Lapides; e-mail, email@example.com.
The Leadership Calendar can be accessed on the web.