on Page Optimization
Improve on Page
Optimization Factors to
Improve Web Site Rankings
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Improve on Page Optimization Factors to
Improve Web Site Rankings
Search engine optimization is comprised of two
different disciplines that must work with one
another to be truly winning. The two areas you need
to master include on page optimization and off page
optimization. Web sites that are expert at both can
reach search engine optimization success.
In order to be successful with your SEO long term,
you should forever start with on page optimization.
On page optimization refers to everything that has to
do with your actual web site and web pages from a
search engine optimization perspective. This would comprise factors like web site age, URL,
Meta tags, on page links, etc. It's significant that you start with on page optimization because
it ensures that your pages will be fully recognized by search engines.
Let's start with looking at your URLs. Many people think that the only way to get number
one rankings is by having your keywords in your domain name. For example, if your
keyword is sneakers, you should have a URL that says Sneakers.com. Sure, this would help
but its only one of many factors measured in search engine optimization. Not to mention the
difficulty of finding a good URL that includes your keywords.
It is true that including your keyword phrase in your URL is beneficial even though it is not
the end all be all. This is particularly true with search engines like Yahoo and Bing. One
thing you can do is to use a sub-domain strategy. This means setting us sub domains from
your main site that includes the keyword you're optimization for. It would look something
like this: sneakers.yoursite.com where "your site" is the name of your main web site.
You can also create new pages that include your keyword as part of the URL. This is almost
as equally well-built as the sub-domain strategy and very easy to implement. Simply build a
folder or page on your server that includes your keyword. An example would be:
Yoursite.com/sneakers. By adding the keywords as part f your URL, you are improving your
probability of appearing in search results given other on page SEO criteria is met.
After optimizing your URL, it's time to focal point on other on page attributes. One of the
most important is page load time. This is a function of the number of images you have on
your page, scripts, external calls, use of CSS, etc. and requires a good deal of experience
from a programming perspective. The most excellent bet is to have someone with SEO
experience review your pages to build sure that you are applying SEO best practices from an
on page perspective.
Once you've enclosed on page optimization attributes associated with a high ranking web
site, it's time to focus on off page optimization. Off page optimization is really a function of
how the search engines see your site and how other web pages link to your own web site or
blog. Off page optimization is often equated to link building as building external links to your
site is at the core of search engine optimization.
begin with on page optimization to build a strong foundation to your web site. one time you
have the proper URL structure and address other on page optimization factors, you Will be in
a good position to roll out your link building strategy. As you build up more inbound links,
your search engine results will improve.
Do you Want To Improve your Website Rankings in Google, Yahoo, Bing Search Engines?
Choose our affordable services for top SEO rankings, improve SEO Rankings, Top 10
Search Engine Rankings services and top 10 rankings in Google, Bing,Yahoo.