Whether it's a non-profit or a corporate, social media has now become one
of the important tools in any organization's belt. With the advent of
mobile technology and the boom in popularity of social networking sites,
social media is also a challenging field to manage, opined experts in the
social media from around the globe who participated in the two day
conference held at the Hotel Royal Orchid in Bangalore. Speakers after
speakers emphasized that social sites such as Facebook, Twitter, Linked
In and numerous blogs have become a serious force in the globalized world
making it hard for any company to ignore their power. The event was
held to enrich Akshaya Patra's online presence and reiterate the fact
that today, non-profits are the better customers of the Internet.
Commenting on how the social media can help organizations like Akshaya
Patra, Shridhar Venkat, Executive Director, The Akshaya Patra Foundation
said -œ Since inception, Akshaya Patra has tried to harness technology
for social development. Akshaya Patra's aim is to enable hunger-free
education for the children in India, and we are trying to make it
possible with the help of social media. Apart from generating awareness,
social media also helps us to reach our supporters and well-wishers and
update them about the latest happenings and requirements. Engaging with
social media we are able to feed more and more hungry stomachs-•.
The conference was attended by the world's most respected social media
experts. During the two-day conference, experts shared their newest
strategies, latest techniques and proven business-building tactics that
one need to know to immediately benefit from social media. "Social India
has one of the best line-ups of social media experts I've ever seen,"
stated Eric Weaver, vice president of social business strategy for
Seattle-based Ant's Eye View. "Rather than being observers or commenters,
all the speakers have hands-on, real-world experience with major brands.
By bringing proven corporate practitioners to Indian audiences, Akshaya
Patra is providing attendees with actionable insights and approaches to
their own marketing, PR and operational efforts." Stefan Kolle of
FutureLab, Valerie Rozycki Wagoner of ZipDial, Kapil Gupta of OMLogic,
Gillian Muessig of SEOmoz , Sanjay Mehta from Social Wavelength, Kiruba
Shankar of Business Blogging, Narendra Nag from 2020 Social, Sean Moffitt
of Agent Wildfire, Shauna Causey from Nordstrom, Shashank Nigam of
Simpliflying were the speakers for the event. The skype session of Jim
Long, NBC News was an exclusive interactive session with real time case
studies. Social India conference held in aid of Akshaya Patra
Foundation and was supported by Infinity group.
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