“The World’s Best CMO Conversations” ™
CMO THOUGHT
LEADERSHIP SUMMIT
NOVEMBER 12-13TH, 2009
SAN FRANCISCO
COST:
Club Members CMO rate: $995 Non Member CMO rate: $1195 Register online at www.regonline.com/cmoclubsummit A two day event for CMOs only. Sessions developed by CMOs and delivered by CMOs and selected industry experts. Join the conversation.
CMOS WILL LEARN FROM “CMO DELIVERED” CASE STUDIES AND ROUNDTABLES INCLUDING: CMOS AND THOUGHT LEADERS CONFIRMED TO ATTEND AND LEAD SESSIONS INCLUDE:
Porter Gale
virgin america
Michael Mendenhall
hp
• • • • • • • • • • •
Leveraging Social Media in both B2C & B2B B2B Demand Generation in Today’s World New Approaches for Keeping Customers How CMOs can Add More Value to Sales Leading Global Marketing Teams Earned Media vs. Traditional PR Leading High Performing Marketing Teams ROI, Metrics & Predictive Analytics Multicultural Marketing New Approaches to Direct Marketing CMO Club Research Reports
Guy Kawasaki
garage technology ventures
Scott Lutz
sap
Susan Lintonsmith
red robin restaurants
Evan Greene
the recording academy (grammy awards)
Plus 12 additional CMO led sessions...
The CMO Club | www.thecmoclub.com
We believe that CMOs are uniquely qualified to be the voice of the customer and define a vision for future organizational growth and vitality. CMOs blend the drive to be world class executives with a passion for creativity and relationships. Somehow they must excel at managing global marketing operations and answer the constant drumbeat for marketing ROI. This unique blend of challenge sets the CMO apart from the rest of the executive team. The CMO Club’s mission is to provide an environment of openness and contribution for CMOs that enables its members to help each other become better at what they do.
THE SUMMIT WILL BE DIVIDED INTO THREE SESSIONS FOR THOUGHT LEADERSHIP FOR CMOS:
1. CHIEF
Leading high performance marketing teams
2. MARKETING
Building expertise in performance based marketing strategies, tools and digital media
3. OFFICER
Leading Organizational change and delivery as an officer of your company
Over 75 CMOs will bring a diverse set of experiences and techniques to the summit, enabling an invaluable exchange of ideas. Come join the conversation.
Register Now at www.regonline.com/cmoclubsummit
Join the club exclusively for CMOs at www.thecmoclub.com