Alcoholic Drinks in Slovakia

							    Alcoholic Drinks in Slovakia

    During the 2011 alcoholic drinks continued to stagnate, with a slight decline in
    volume and a moderate increase in current value terms. Consumers remained price
    sensitive, and shifted from consumption outside the home towards home
    consumption. Stagnation was evident across many alcoholic drinks, particularly
    beer, wine and RTDs/high-strength premixes. The economic downturn thus
    significantly influenced consumption of alcoholic drinks.
    Reluctance to spend persists throughout 2011


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                Slovakia Alcoholic Drinks Market



    The constant threat of economic crisis influenced consumers’ purchasing behaviour,
    including alcoholic drinks. In general, consumers were more open to spending in
    off-trade establishments than on-trade, preferring economy and standard brands
    with good-value packaging, etc. More affluent consumers remained loyal to
    premium products, although this group was rather marginal. On the other hand
    price remained to be the main determining factor for most consumers boosting
    economy segment volume sales. Discounts and price promotions played an
    essential role for brands in the mid-priced and premium segments.

    Our market research reports answer questions such as:
         What is the market size of Alcoholic Drinks in Slovakia?
         What are the major brands in Slovakia?
         Have there been any alcoholic drinks legislative changes over the past 12
         months?
         How is the alcoholic drinks industry affected by the recession?
         What is consumed more; beer, wine or spirits?
         What have been the key trends seen in new product developments?
         Do alcoholic drinks consumers want value for money or added value?

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    Major points covered in Table of Contents of this report include:
         EXECUTIVE SUMMARY
         KEY TRENDS AND DEVELOPMENTS
         MARKET BACKGROUND




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          TAXATION AND DUTY LEVIES
          OPERATING ENVIRONMENT
          MARKET INDICATORS
          MARKET DATA
          DEFINITIONS
          Banskobystricky Pivovar as in Alcoholic Drinks (Slovakia)


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    Report Details :
    Published: February 2012
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