Alcoholic Drinks in Slovakia
During the 2011 alcoholic drinks continued to stagnate, with a slight decline in
volume and a moderate increase in current value terms. Consumers remained price
sensitive, and shifted from consumption outside the home towards home
consumption. Stagnation was evident across many alcoholic drinks, particularly
beer, wine and RTDs/high-strength premixes. The economic downturn thus
significantly influenced consumption of alcoholic drinks.
Reluctance to spend persists throughout 2011
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Slovakia Alcoholic Drinks Market
The constant threat of economic crisis influenced consumers’ purchasing behaviour,
including alcoholic drinks. In general, consumers were more open to spending in
off-trade establishments than on-trade, preferring economy and standard brands
with good-value packaging, etc. More affluent consumers remained loyal to
premium products, although this group was rather marginal. On the other hand
price remained to be the main determining factor for most consumers boosting
economy segment volume sales. Discounts and price promotions played an
essential role for brands in the mid-priced and premium segments.
Our market research reports answer questions such as:
What is the market size of Alcoholic Drinks in Slovakia?
What are the major brands in Slovakia?
Have there been any alcoholic drinks legislative changes over the past 12
months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?
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Major points covered in Table of Contents of this report include:
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
MARKET BACKGROUND
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TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
MARKET INDICATORS
MARKET DATA
DEFINITIONS
Banskobystricky Pivovar as in Alcoholic Drinks (Slovakia)
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Report Details :
Published: February 2012
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