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Facebook marketing is one of the most powerful trends to hit online business marketing in years.
With over 500 million subscribers now, Facebook is has become THE social media website. With
an array of tools available to the creative marketer, Facebook is increasingly relied upon by
marketers on a shoestring budget.
Why Facebook? Trust Thy Neighbor!
Consumer research over the past decade shows a very insistent trend of decreasing levels of trust
for traditional authority figures and increasing trust for friends, neighbors and acquaintances.
According to a 2009 Nielsen survey of over 25,000 consumers from over 50 countries, "90% of
online consumers trust people they know, while 70% trust consumer opinions posted online."
This indicates the new power of the consumer-generated media in the decision-making process of
most consumers today. Websites like Facebook are on the leading-edge of this powerful trend.
FaceBook Marketing Channels
In terms of Facebook marketing and advertising, it is still early in the game for any trendsetters
who want to leverage this powerful social networks. There are a few different ways small
businesses can generate customers and build publicity online through Facebook. These channels
include:
Facebook ads
Facebook pages (including "notes")
Facebook newsfeeds
Groups
In the rest of this article, we will focus on some key features of the Facebook Fan Page.
Facebook Fan Pages (or Facebook Pages)
Facebook fan pages as they used to be called, operate in a similar way to individual Facebook
"profiles" but there are some key differences.
Facebook pages feature a "Like" button by which registered members of Facebook can begin to
receive page updates or even make comments on the page wall (when the page administrator
allows it).
You can use Facebook pages to send "updates" - messages which show up on individual's wall
when they "like" (subscribe) your page. Facebook pages are visible to people unregistered in
Facebook, and therefore they are visible to the search engines. This is a powerful advantage for
building "Do Follow" links to your web properties with the Facebook "notes" tab.
Facebook pages also allow the use of Apps which can extend the functionality of the page tabs
such that html capture forms, YouTube videos, and other attractive elements can be embedded
and other features added. Our consulting practice is now walking clients through turning their fan
pages into a high-engagement mini-portal with videos, discussions, Facebook notes (roughly
equivalent to blog posts), and Facebook page "wall" updates that feed information, links and
pictures to everyone that "likes" their page.
Finally, Facebook pages can be promoted with Facebook Ads - something that Facebook Groups
do not have access to.
Conclusion
If you own a small business, particularly a consumer-focused service firm or a local retail
establishment, you cannot afford to ignore Facebook marketing with Facebook pages. Our case
studies and marketing tests with this powerful Facebook channel have shown that you can
combine it with virtually another marketing channel for great results.
About this Author
Gogo Erekosima, The Small Business Digital Coach is the CEO and Lead strategist at Denver
Internet Marketing Specialists, Idea Age Consulting.
He recommends the resources at www.TurnAttentionIntoDollars.com for small businesses (and
professionals) seeking to leverage the internet to attract clients, build profitable email lists,
generate internet traffic, win influential partners and grow sales in record time.
Article Source:
http://EzineArticles.com/?expert=Gogo_Erekosima
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Seositesonline.com/online-offline-seo-services/facebook-auto-like-software/ will get you the
Facebooks Likes you need to grow your business, guaranteed!
seositesonline.com/online-offline-seo-services/facebook-auto-like-software/
==== ====