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FRESH SLICED NEWS LAUNCHES FREE DESKTOP NEWS READER APPLICATION AT TECHCRUNCH 50 DEMOPIT SAN FRANCISCO, CA, Sept. 14, 2009 – Fresh Sliced News, Inc., launches its free multi-platform desktop newsreader today at the TechCrunch 50 conference in the DemoPit. Fresh Sliced News is a San Francisco-based startup dedicated to improving the experience of reading news from the web and supporting the business of providing it. The newsreader, designed to be visually appealing and easy to use, enables anyone to build a personalized newspaper from their favorite news sites, blogs, and other sources on the web. As in a traditional newspaper, Fresh Sliced News assigns greater visual prominence to more important stories, taking into account both a social engagement rating provided by PostRank (postrank.com) and a user’s personal interests. Fresh Sliced News is focused on the news, media, and blogging industry. With a deep respect for the work of journalists, Fresh Sliced News is dedicated to increasing reader engagement and building a platform to support premium and paid content models for publishers. About TechCrunch50 Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry’s most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by corporate sponsors Google, Microsoft, Bing, MySpace and Facebook, as well as venture capital and legal-advisory firms including Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures and Perkins Coie. About PostRank Inc. Based in Waterloo, Ontario, Canada, PostRank is focused on the development of tools and analytics that make sense of social engagement with content on the web. Founded in the spring of 2007, PostRank launched its first filtering and ranking service in July 2007 to tremendous market reception. The PostRank feed management service offers a variety of features providing audience engagement information to publishers, and enhances personal productivity for users. For more information visit http://postrank.com.