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Facebook fan pages for chiropractors are all the rage these days, seeing as the mammoth social
network has just eclipsed 825 million users. It seems that social media has finally overcome the
critical mass in the profession. There are certain things that you must be aware of before creating
a practice fan page, though. These specific do's and don'ts will make or break your effectiveness
on Facebook so listen-up.
For starters you must get a professional looking page with professional graphics. DO NOT attempt
to create a custom Facebook fan page design yourself, especially if you don't have lot of
programming experience. This is suicide for your marketing because first impressions are
everything online. Potential patients have to see you and be amazed from the get-go.
Your chiropractic Facebook fan page should also be in direct response format. This means that
you want a captivating headline, a professional video, and two immediate calls to action. The first
call to action is to click the like button to become a fan. The next call to action is to offer an ethical
bribe to get a name and email of the potential new patient. Building you list is critical and the most
important thing you can do.
Next, a good-looking professional video is very important. You don't want to short-cut things here.
Hire a videographer to make something that conveys a high-end feel. Doing this will allow you to
set the expectation in the patients mind so they know you're not the run-of-the-mill chiropractor.
Always issue a call to action at the end of the video, too. Take the viewer by the hand and tell
them what to do next.
I'd recommend having an arrow or some type of graphic that points to the Facebook fan page
"like" button to make it very evident.
You'll also want to give away a free report or video mini-course as your way of getting the prospect
to provide their name and email. Give them something of value they're seeking in exchange. Now,
they'll be on your email list and you'll be able to communicate with them whenever you want. Most
chiropractors make the mistake of not collecting emails. Don't be like the average majority. That's
like shooting yourself in the foot seriously.
Lastly, once your professional page is up and running, send traffic from all different ways. You can
use Facebook referral marketing, Facebook ads, press releases, videos, articles forums, Google
AdWords and a slew of other methods. You'll then get more exposure and have an even greater
chance of pulling consistent streams of new patients with your chiropractic Facebook page.
About this Author
Discover how to get an EXTRA 20-30 New Patients / month with Facebook chiropractic marketing.
To dominate your local online market, visit http://DCincome.com/go now!
Article Source:
http://EzineArticles.com/?expert=Matthew_Loop
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Seositesonline.com/online-offline-seo-services/facebook-auto-like-software/ will get you the
Facebooks Likes you need to grow your business, guaranteed!
seositesonline.com/online-offline-seo-services/facebook-auto-like-software/
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