OCP-IP
Governing Steering Committee Meeting
San Jose, California
April 13, 2004
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
7:45-8:30 AM: Breakfast Available
8:30-8:40 AM: Introductions & Agenda Review (Ian)
8:40-8:45 AM: Next GSC Meeting (Ian)
8:45-8:55 AM: Technical Vision WG Status (Ian)
8:55-9:05 AM: Value Proposition (Ian)
9:05-9:25 AM: Specification WG Status (Drew)
9:25-9:45 AM: System-Level Design WG Status (Anssi)
9:45-9:55 AM: Break
9:55-10:15 AM: Functional Verification WG Status (Franck)
10:15-10:35 AM: Approval of FV WG Work Plans (Franck)
10:35-11:05 AM: Toshiba Discussions (Ian)
- Active WG Participation
- Assisting Membership Recruitment in Japan
11:05-11:15 AM: University Program Update (Ian)
11:15-11:25 AM: ECSI Overview (Ian)
11:25-11:35 AM: IPR Management & Donations for OCP-IP (Ian)
11:35 AM-12:45 PM: Lunch
12:50-1:40 PM: AI Review (Ian)
1:40-1:50 PM: PR Update (Joe)
1:50-2:00 PM: Recruiting Update (Joe)
2:00-2:25 PM: Administrative Update (VTM)
2:25-2:30 PM: Collateral Review (VTM)
2:30 PM: Close
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Introductions and Agenda Review (Ian)
• Welcome from the President
• Introductions
• Review of agenda
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1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Next GSC Meeting (Ian)
• 13th GSC meeting date to be decided
• July 2004 on East/West Coast
• Other proposed dates and locations?
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1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Technical Vision WG Status (Ian)
• OCP-IP offering fully defined as prioritized whole
product at January GSC meeting
• 2004 priorities agreed by GSC and disseminated
to WGs
• Industry vision for OCP-IP articulated to editors at
DATE and electronicaUSA/Embedded Systems
Conference, and in pending articles
• Vision permeates all communications
• Newsletter, press releases, etc.
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1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Value Proposition (Ian)
• Free Million Dollar Infrastructure
• World-class WG contributions
• Fully documented
• Free tools
• Verifiable
• Free training and support
• GSC members to evangelize value proposition
• Keep datasheet on hand (handout)
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Value Proposition (Ian)
• OCP-IP members receive free training and support,
free software tools and free documentation, enabling
members to focus on the challenges of SoC design.
• Utilizing OCP-IP’s free infrastructure eliminates the
need to design, document, train and evolve a
proprietary standard and support tools, freeing up
valuable resources and maximizing ROI.
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 11
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Specification WG Focus (Drew)
• Goals:
• Enhance the OCP Specification with key
additions to address immediate commercial
need
• Produce a roadmap for future enhancements
to address future technical need
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Specification WG 2004 Priorities (Drew)
1. Produce v2.1 (solid draft) by end of May
2. Converge on coherence extensions by end of year
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OCP v2.1 – Enhancement Proposals (Drew)
• Memory semantics
• Tagging (lighter weight threads) – MIPS – On track
• Cache-related signaling – MIPS – Deferred
• Cache coherence – MIPS – Deferred
• Layering
• Improve interoperability by describing specific use of in-
band and side-band extension signals – Little progress
• Profiles
• Reduce startup cost by providing canned configs –
Waiting on Drew
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OCP v2.1 – Progress/Risks (1/3) (Drew)
• Coherence extensions are important and high risk
• MIPS has delayed related product
• Very complex topic
• Requires careful thought and analysis
• Face-face subgroup discussion @ MIPS 4/20
• Deferred until next version (v2.2)?
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OCP v2.1 – Progress/Risks (2/3) (Drew)
• Layering extensions need motivated owner
• Trying to use security extensions to drive?
• Not clear we have enough motivation to
complete in time
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OCP v2.1 – Progress/Risks (3/3) (Drew)
• Profile extensions are pretty simple
• Probably guidelines, not specification
• Still needs to be driven; Drew trying to allocate
time
• Hard part is haggling over the choices
• Dovetails in well with processor, memory,
peripheral subsystem focus
• Drew is over-committed, no short-term
solution in sight
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Spec WG University Opportunities (Drew)
• Cache coherence protocol analysis is/was popular
topic in graduate programs
• Proving the OCP extensions is required
• Can we convince one or more universities to work
on this?
• Are probably several parts that could be
parceled out
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1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
SLD WG Status: April 2004 (Anssi)
• A patch and layer adapters released in February
• Correcting errors in OCP ports
• Adding OCP 2.0 support to TL2-TL1 and
TL1-TL0 adapters
• The adapters are for OCP-IP members only
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 21
SLD WG Current Work (Anssi)
• Cooperation with OSCI TLM group
• Cadence is building a generic channel, which we
hope to adopt in OCP-IP
• Implement most of our generic interfaces
• Close cooperation with Cadence
• OSCI has a strong push for getting a TLM
specification out
• So far, hitting the same technical hurdles OCP
has solved earlier
• Progress is slow, but accelerating
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SLD WG Current Work cont. (Anssi)
• Release 2.0.2 (OCP 2.0, code version 2)
• Early May
• Added missing timing arcs (Nokia)
• Optimized for speed (2 to 6x improvement)
• Fixed deficiencies in timing TL1 abstraction
• Currently under heavy testing (>50 test cases)
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SLD WG Plan for H2 2004 (Anssi)
• OCP Programmer’s View
• New activity, by Philips donation
• Adapts ARM-ST-Cadence PV to OCP
• No release until OSCI PV standard exists
• Promises stupendous simulation speed
• SystemVerilog transactions
• Talks with Toshiba for donation ongoing
• Ultimately a paper spec for SV version of SC
transaction interfaces
• Timeline 6 months, if kicked off
• Potential for university implementation
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SLD WG Plan for H2 2004 cont. (Anssi)
• TL Adapters for channel version 2.0.2
• A simple update, as Prosilog have time
• Performance updates for the generic and OCP
channels
• Always room to improve…
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Break
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
FV WG Highlights (Franck)
• Marquette Anderson resigned from the FV WG chair
• New chairman: Jeroen Vliegen, TI WTBU, responsible for
OCP interconnect verification
• In addition, 3 other Tiers will participate to the working group:
• Massimo Falco, Mehdi Mghith, David Camara
(TI wireless top-level and IP verification)
• Proposal: set up a one day face-to-face working session with
all FVWG participants
• Required to maximize the chance to reach the end-of-the
year target. Need MIPS, Nokia, Valiosys, NoBug back.
• May in Europe?
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FV WG Key Aspects (Franck)
• Main target
• Develop a functional compliance verification plan for OCP
modules
• Short term
• Define a dynamic verification plan for a slave OCP interface
• Longer term
• Define a static verification plan for a slave OCP interface
• Define the compliance for a master OCP interface
• Hit a functional coverage as high as possible (stimuli
created by the designer)
• 100%-success using the golden protocol checker
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Short Term: Dynamic Verification (Franck)
• Idea: use a logic simulator to:
1. Drive stimuli
2. Measure functional coverage
3. Flag errors with a protocol checker
• Status:
1. Definition of stimuli/vector set is in discussion
2. A first-cut of the functional coverage definition has been
submitted by Yogitech. It’s in feedback phase.
3. Chapter 11 defines the protocol properties. The SONICS
protocol checker is available in Core Creator. Yogitech
has a protocol checker in E-language.
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Long Term: Static Verification (Franck)
• Idea:
• Formally verify a core’s OCP compliance
using a set of OCP properties
• Complement dynamic verification
• Status:
• Valiosys provided v1.5.0 of the OCP protocol
properties to the group
• A review/feedback is needed
• Use this document as functional coverage
inspiration
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FV WG Conclusions (Franck)
1. The focus will be on stimuli/vectors definition and
functional coverage definition for dynamic
simulation
2. Active discussions + feedback should result in
good progress
3. Formal verification will be addressed long-term
- Schedule/milestones to be formalized during
that face-to-face working day
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 32
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Approval of FV WG Work Plans (Franck)
• Report from Franck for Jeroen
• Discuss and vote on Beach Solutions work plan
• Discuss and vote on YogiTech work plan
• Discuss and vote on NoBug work plan
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 34
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Active WG Participation
• Toshiba notified OCP-IP of interest in all WGs
• Need formal list of participants for each WG
from Toshiba
• WGs must be notified to alternate times of
bi-weekly meetings to accommodate Europe
and Japan
• Already no issue if participants from California?
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 36
Supporting Toshiba and Recruiting in Japan
• Few trade organizations accommodate Japanese
market needs
• Key issue is English language centricity
• What does Toshiba need, and what can they support?
• Specifications
• Web site
• OCP training
• Technical support
• Press releases
• Direct recruiting
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 37
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
University Program Update (Ian)
• GSC agreed to formalize a stand-alone program
• Contact made with Tampere University of
Technology
• Funding issues limit commitment
• Modest goal to create resource/bibliography
OCP-IP Web pages in April
• Need recommendations from WGs due this
GSC meeting
• Making small steps but no major thrust in hand
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 39
University Program Update (Ian)
• 10 leading universities are already members
• University Corner continued in April 2004
newsletter
• Tampere University of Technology NoC work
write up featured in April newsletter
• As of the end of March 2004, 230 copies of OCP
specification sent to universities since November
2001
• Survey of university specification usage will be
reported on in administrative update
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 40
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
ECSI Overview (Ian)
• Press release issued on collaboration and mutual
memberships on April 5, 2004
• Acronym stands for European Electronic Chips &
Systems design Initiative
• Established in 1993 by the larger industrial
developers of electronic systems and manufacturers
of integrated circuits in Europe, which bring expertise
on design methodologies, techniques and standards
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ECSI Mission and Strategy (Ian)
• Identify, develop and promote efficient methods for
electronic systems design, as well as to provide ECSI
members with a competitive advantage in this domain for
the benefit of the European industry
• ECSI’s strategy relies on:
• Identification and optimization of appropriate design paradigms applicable
to System Design
• Benefiting from the synergy among members while combining systems,
EDA and silicon/IP business know-how with academic knowledge
throughout common consortia and projects
• Professional involvement and education to increase awareness and
knowledge
• Exchange of knowledge and best practices with academia and practicing
communities
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ECSI Approach (Ian)
• Development of a needs-based industry organization
• Initiation and execution of projects as a means of
accomplishing goals, e.g., demonstration of new concepts
• To increase ECSI membership from among electronic
systems users and designers via improved visibility and
acknowledged competence of ECSI
• To establish a recognized professional body called ECSI-
SYDIC, through which ECSI disseminates results from
domain-specific System Design methodology projects
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ECSI Methods (Ian)
• To openly cooperate with recognized standardization
bodies
• Harness academic excellence through ECSI Associated
Centers, to allow feedback of the industry needs for
research and education
• To ensure efficient promotion of results by all possible
media
• Gathering and disseminating relevant information
• Via efficient organization of meetings, workshops,
seminars and courses
• Provision of training in new design methods for industrial
engineers
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ECSI Member List (Ian)
• ECSI Industrial Members:
• Alcatel, ARM, BAE SYSTEMS, Cadence Design Systems,
Intracom, MBDAF, Mentor Graphics, Motorola, Nokia, Siemens
Mobile Communication, STMicroelectronics, Thales
• ECSI Industrial Associate Members:
• Evatronix, Synopsys, TNI-Valiosys
• ECSI Associate Centers:
• CNM (E), EPFL (CH), FZI (D), IMEC (B), Institute for System
Level Integration (UK), ITE (PL), LESTER (F), LETI (F), National
Technical University of Athens (GR), OFFIS (D), Technische
Universität München (D), University of Cantabria (E), Université
de Lille (F), University of Linköping (S), University of Madrid (E),
University of Paderborn (D), University of Patras (GR), VTT
Electronics (FIN), VSI Alliance, OCP-IP
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 46
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
IPR: Simple Guidelines from Membership
Agreement (Ian)
• Don’t worry about Patents
• Well-defined in Membership Agreement
• Pay attention to Confidential Information/
Trade Secrets
• Don’t worry about Copyrights
• Except for written submissions to OCP-IP
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 48
Patent Guidelines for Members (Ian)
• Cannot lose Patent ownership, EVER!
• May be asked to grant non-exclusive license to
other members
• Must “give, to get;” have “OPT out” option
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 49
Confidential Information/Trade Secret
Guidelines for Members (Ian)
• Information is public domain without additional
OCP-IP agreement
• With additional agreement, information can still
be shared with ALL members
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 50
Copyright Guidelines for Members (Ian)
• Cannot lose Copyright ownership, EVER!
• Written submissions to OCP-IP include automatic
non-exclusive copyright license grant
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 51
Lunch
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Action Item Review (Ian)
• See handout – OCP-IP GSC Action Items
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1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Recent Press Releases (Joe)
• April 5, 2004: MIPS Technologies’ 550 MHz Core
Family Features OCP Interface Standard
• April 5, 2004: MIPS Technologies Offers Industry’s
Highest Performing 32-Bit Cores for General Availability
and Licensing
• April 5, 2004: OCP-IP and ECSI Announce
Collaboration
• March 8, 2004: Bitboys, Developer of Mobile Graphics
Processors, Joins OCP-IP
• March 1, 2004: Toshiba Joins OCP-IP
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 56
Recent Press Releases cont. (Joe)
• February 23, 2004: ARC International Joins OCP-IP
• January 20, 2004: YogiTech and OCP-IP: New Features
Added to OCP 2.0 eVC
• January 19, 2004: OCP-IP Announces On-time Delivery
of SystemC Transactional Models
• January 19, 2004: eInfochips Releases OCP 2.0 eVC for
Verification of OCP Compliant Devices
• January 13, 2004: OCP-IP Sponsors GSPx 2004
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 57
Recent Articles (Joe)
• Importance of Sockets in SoC Design
• System Design Frontiers (China)
• April 2004 issue
• DOT.ORG
• Chip Design
• April 2004 issue
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 58
Recent Presentations (Joe)
• OCP Introduction by Drew Wingard
• Synopsys EDA Interoperability Developers’
Forum
• April 1, 2004
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 59
Recent Tradeshows (VTM)
• electronicaUSA & Embedded Systems Conference
(March 30-April 1)
• San Francisco, California
• Design, Automation & Test in Europe (DATE)
(February 17-19)
• Paris, France
• DesignCon (February 3-4)
• Santa Clara, California
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 60
Other Recent Activity (Joe)
• Press meetings
• 12 editors at DATE (dinner and 1:1s)
• Six editors and one analyst at eUSA/ESC
• Acted as co-sponsor at DesignCon
• Confirmed as co-sponsor at GSPx
• Developed and confirmed panel
• Track developed; nine abstracts submitted
• Newsletter
• April 2004 issue now available
• Next issue to be published in July 2004
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 61
Press Releases Pending Approval (Joe)
• OSCI mutual membership and TLM collaboration
• TI OMAP 2 / OCP use
• Siemens membership
• Opportunity with SPIRIT
• Product announcement with Beach Solutions
• OCP training availability announcement
• TechOnLine affiliation
• Other membership announcements as appropriate
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 62
Articles in Process (Joe)
• 3rdeye Technology
• Real world project application of OCP by nVidia
employee, Adam Levinthal
• University of British Columbia on importance of
NoCs
• April EE Times viewpoint
• Benefits of standards
• WSD May?
• EPN (Mackintosh Model)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 63
Article Possibilities (Joe)
• CoWare • More output from MIPS
• Bitboys • Contribution from ST
• IDT • WiQuest Communications
• ARC • SpiraTech
• Siemens • Summit Design
• DAFCA • LSI Logic
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 64
Upcoming Tradeshow (VTM)
• 41st Design Automation Conference (DAC)
(June 7-11)
• San Diego, California
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 65
WIP for Conferences and Workshops (Joe)
• Upcoming deadlines:
• GSPx paper abstracts (due April 30)
• In process
• SystemC here and now – Anssi
• OptEM – Adam Levinthal
• OSCI track (DAC) – Alan Kamas
• EuroDesignCon – Prosilog
• GSPx – nine OCP-IP related abstracts submitted
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 66
GSC Support for Articles and Conferences
• Articles:
• Possible topics:
• SystemC
• Generic adoption stories
• Any already planned (with OCP content)?
• Any other ideas?
• Conferences:
• Any presentations already planned (with OCP
content)?
• Any other ideas?
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 67
Promotion Focus for 2004 (Joe)
• Articulate the vision – through editors and analysts
• Maximize leadership role:
• Co-sponsor at DesignCon and GSPx
• Participation in high-profile events
• Drive adoption visibility
• Continue communication into new channels
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 68
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Recruiting Update (Joe)
• Focus on hot list
• List of companies with compelling reasons
to join
• Daily action plan based on Hot List set
with Ian
• Acquiring repeat fees is burdensome
• Detracts from recruiting activity
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 70
Recruiting Results (Joe)
• New members since last GSC meeting (13):
• ARM (NOT public info!) • Siemens
• Bitboys • SpiraTech
• DAFCA • Technical University of
• ECSI Denmark
• GDA Technologies • TechOnLine
• Individual Participant • Toshiba Semiconductor Group
• LTRIM Technologies • WiQuest Communications
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 71
“Hot List”: Pending Companies (Joe)
• @HDL • Hitachi-IT
• 0-In • Hughes (*)
• Agere • IBM
• Arteris • Infineon
• Boston University
• Intel
• Dongbu Electronics
• Intrinsix
• Europractice
• iStor
• Faraday Technology
• Fujitsu • Jasper Design
• Hewlett-Packard • JVC
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 72
“Hot List”: Pending Companies cont. (Joe)
• Kawasaki/LSI • Parthus/DSPG
• LG • ProDesign
• Matsushita • Programmable
• Motorola Silicon Solutions
• National Chiao Tung
(PSS)
University • QUALCOMM
• NEC • Renesas
• nSys • Samsung
• OSCI • Sarnoff
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 73
“Hot List”: Pending Companies cont. (Joe)
• Saros • Target
• SDV • Tektronix
• Sharp • Thomson
• Socware/Acreo Institute • University of Florida
• Sony • Verifica
• Southampton • Verisity (*)
• SuperH • Virage
• Synchronicity • Xilinx
• Synplicity • Zoran
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 74
Recruiting “Hot List”: Observations (Joe)
• Multiple touches per contact, lengthy process
• High level sell is best
• Custom sales
• There has been a shift in the perception of OCP-IP
to a highly sought after industry leader with both
media and members alike – lots of “buzz”
• Need more large companies
• Need more Japanese recruiting (Toshiba can help)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 75
Recruiting Summary (Joe)
• 2004 Goal: “100 members as soon as possible”
• Credibility no longer dependent on this
• Current members:
• 7 GSC members
• 87 other members signed
• 94 total members
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 76
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Document Requests Summary (VTM)
(November 2001 – March 2004)
Non-member Membership Application Mailing List
Specification Requests Downloads Subscribers
Nov/Dec 2001 63 Nov/Dec 2001 47 Nov/Dec 2001 11
Q1 2002 65 Q1 2002 65 Q1 2002 13
Q2 2002 53 Q2 2002 60 Q2 2002 6
Q3 2002 115 Q3 2002 86 Q3 2002 9
Q4 2002 116 Q4 2002 110 Q4 2002 10
Q1 2003 139 Q1 2003 88 Q1 2003 41
Q2 2003 115 Q2 2003 114 Q2 2003 31
Q3 2003 142 Q3 2003 179 Q3 2003 51
Q4 2003 253 Q4 2003 235 Q4 2003 10
Q1 2004 117 Q1 2004 318 Q1 2004 6
Total (44/mo) 1,178 Total (48/mo) 1,302 Total (7/mo) 188
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 78
Document Requests Summary (VTM)
(November 2001 – March 2004)
SystemC White Paper OCP SystemC Model Downloads
Downloads
v1.0 v1.1 v2.0
posted Dec. 16
Oct/Dec 2002 1,071
Q2 2003 226 NA NA
Q1 2003 1,025
Q3 2003 133 154 NA
Q2 2003 934
Q4 2003 76 249 8
Q3 2003 873
Q1 2004 40 234 61
Q4 2003 1,026
Total 475 (40/mo) 637 (71/mo) 69
Q1 2004 1,089
As of Dec ’03, 666
Total (328/mo) 6,018 downloads
reported from
OSCI Web site
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 79
Web Site Activity (VTM)
Total Visitor Sessions Visitor Sessions (U.S. and Japan)
18000 4000
16000 3500
14000
3000
12000
2500
10000
2000
8000
6000 1500
U.S.
4000 1000
2000 500
Japan
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
l
l
n
n
n
ov
ov
ay
p
ay
p
ar
ar
ar
Ju
Ju
Ja
Ja
Ja
Se
Se
'02 '02 '02 '02 '03 '03 '03 '03 '04
M
M
M
N
N
M
M
• Web site traffic continues to • Strong interest continues in the U.S.
generally increase • Activity from Japan is steadily
• The average visitor session increasing
length in Q1 was 44 minutes
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 80
March Web Site Activity (VTM)
Most Active Countries 1. United States
3,000
2. Japan
2,700
2,400 3. Taiwan
2,100
Visitor Sessions
4. France
1,800
1,500
5. Germany
1,200
900 6. Canada
600
7. UK
300
0
8. Netherlands
2. 4. 6. 8.
1. 3. 5. 7. 9.
9. Italy
Countries
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 81
March Web Site Activity (VTM)
North American States & Provinces 1. Virginia
240 2. Calif ornia
220
200 3. Oregon
180
160
Visitor Sessions
4. Texas
140
120 5. Connecticut
100
80 6. Pennsy lv ania
60
40 7. Ontario
20
0
8. Illinois
2. 4. 6. 8.
1. 3. 5. 7. 9.
9. Washington
States
* Virginia includes AOL users
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 82
OCP Adoption Stories (VTM)
• 18 contributors: • Potential contributors:
• Advanced Architectures • 3rdeye Technology
• Beach Solutions • eASIC
• Denali Software
• Hughes Network Systems
• eInfochips
• MIPS Technologies • Toshiba Semiconductor Group
• NoBug
• Nokia • Original publication July 2003
• Prosilog
• PUCRS • Linked from homepage
• Sonics • Over 1,100 visitor sessions to the page
• Summit Design (400 in last three months)
• Tampere University of Technology
• Texas Instruments
• TNI-Valiosys
• Added two contributors since
• University of British Columbia last GSC meeting
• UC Berkeley • Focus on large company names
• White Eagle
• Enough already!
• YogiTech
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 83
Members Discussion Forum Update (VTM)
• Not an active area today
• We revisit regularly for opportunity
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 84
IP Library Update (VTM)
• Member requests prompted IP library project
• Library live as of August 6
• 217 pieces of IP currently listed from 14 providers
• Press release announcement on November 10
• IP library traffic (by visitor session):
• August (1,109); September (920); October (628);
November (1,211); December (660); January (432);
February (575); March (622)
• Library comprises three pages
• Available at www.ocpip.org/socket/iplibrary
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 85
EDA Products Library Update (VTM)
• Posted September 9
• 21 products by 12 providers, posted on one page
• Press release announcement on November 10
• EDA products library traffic (by visitor session):
• Partial September (232); October (62);
November (203); December (117); January (80);
February (99); March (89)
• MIPS hot to get an EDA and IP library, too
• Available at www.ocpip.org/socket/iplibrary/page4
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 86
Current Members – 94 (VTM)
• 3rdeye Technology • Flextronics Semiconductor • Siligence
• Accent • GDA Technologies • Siroyan
• Acculent Corporation • GeoLogic • Sonics
• Advanced Architectures • HDL Design House • SpiraTech
• Alcatel • Hughes Network Systems • STARC
• Amphion • Icera Semiconductor • STMicroelectronics
• ARC International • IDT • Summit Design
• ARM (NOT public info!) • Imagination Technologies • Synergetic Computing Systems
• Artisan Components • Individual Participant • Synopsys
• ATI Technologies • LIRMM • Tampere University of Technology
• AXYS Design Automation • LSI Logic • Technical University of Denmark
• Beach Solutions • LTRIM Technologies • TechOnLine
• Bitboys • Manhattan Routing, Inc. • Tensilica
• Broadcom • Mentor Graphics • Texas Instruments
• Cadence Design Systems • Micronas • TNI-Valiosys
• CAST, Inc. • MIPS Technologies • Toshiba Semiconductor Group
• Chip Implementation Center • National Tsing Hua University • Tower Semiconductor
• ControlNet India • NoBug • TranSwitch
• CoWare • Nokia • TSMC
• DAFCA • Paradigm Works • UFCG
• Denali • Philips Semiconductors • UMC
• Design And Reuse • PUCRS • University of British Columbia
• Dolphin Integration • Prosilog • UC Berkeley
• Duolog • QThink • Verisity
• eASIC • Qualis • Virtual Component Exchange
• ECSI • Royal Institute of Technology • Virtual IP Group
• EDACafe • Si2 • Virtual Silicon
• eInfochips • Siemens • VSIA
• Entropic Communications • Silicon Interfaces • White Eagle Systems Technology
• Esterel Technologies • Silicon Designs International • WiQuest Communications
• First Silicon Solutions • Silicon & Software Systems • Yamaha Corporation
• YogiTech
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 87
Webcasts (VTM)
• Now exceed 500 viewings but slowing
• English version available since March 20, 2003
• Japanese version available since July 2, 2003
• Japanese version viewings at 89
• Want our VSIA/Toshiba activities to drive
this number
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 88
Adoption Metrics (VTM)
• Member links on Web site:
• Number of members
• Number of linked members on Web site
• Number of members providing customized link data
• Number of members with OCP compliant EDA offerings
• Number of members with OCP compliant IP in library
• Number of open CoreCreator licenses
• Percentage of members who have copies of CoreCreator
• Number of registered Members Only Web site users
• Number of Members Only Web site visitor sessions
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 89
Adoption Metrics (VTM)
Number of Members | Members Linked on Web Site | Custom Links
100
90
80
70
60 Custom
50
Members
40
30 Linked
20
10
0
2
3
4
02
03
1
02
2
03
3
-0
-0
-0
-0
-0
-0
p-
p-
n-
n-
ar
ar
ar
ec
ec
ec
Ju
Ju
Se
Se
M
M
M
D
D
D
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 90
Adoption Metrics (VTM)
Members with OCP compliant EDA Members with OCP compliant
offerings (15): IP in library (15):
• AXYS Design Automation • 3rdeye Technology
• Beach Solutions • Advanced Architectures
• Cadence • Amphion
• CoWare • Beach Solutions
• eInfochips • CAST
• NoBug • Denali
• Prosilog • eInfochips
• Qualis • HDL Design House
• Sonics • Imagination Technologies
• Summit Design • Mentor Graphics
• Synopsys • MIPS
• TNI-Valiosys • Prosilog
• Verisity • QualCore Logic (formerly Virtual IP Group)
• White Eagle • Sonics
• YogiTech • Synergetic Computing Systems
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 91
Adoption Metrics (VTM)
90
80
70
60 • Open CoreCreator
50
40 licenses
30
20
10
0
D 2
3
2
3
1
2
3
02
03
02
03
02
03
04
-0
-0
r-0
r-0
-0
-0
-0
b-
g-
b-
g-
b-
n-
n-
ct
ct
ec
ec
ec
Ap
Ap
Au
Au
Ju
Ju
Fe
Fe
Fe
O
O
D
D
100
90
80
70 • Percentage of eligible
60
50 member companies
40
30
using CoreCreator
20
10
0
2
3
2
3
1
2
3
02
03
02
03
02
03
04
-0
-0
r-0
r-0
-0
-0
-0
b-
g-
b-
g-
b-
n-
n-
ct
ct
ec
ec
ec
Ap
Ap
Au
Au
Ju
Ju
Fe
Fe
Fe
O
O
D
D
D
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 92
Adoption Metrics (VTM)
Number of Members Only Web Site Registrations
600
500
400
300
200
100
0
Ap 2
Ap 3
04
Au 2
Au 3
Fe 1
Fe 2
3
Ju 2
D 2
03
D 3
02
03
0
0
-0
-0
-0
0
0
-0
0
-0
b-
b-
b-
n-
n-
g-
g-
r-
r-
ec
ec
ec
ct
ct
Fe
Ju
O
O
D
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 93
Adoption Metrics (VTM)
Number of Members Only Visitor Sessions
300
250
200
150
100
50
0
Ju 2
Ju 3
4
M 1
M 2
M 3
D 2
D 3
S 2
S 3
-0
-0
-0
-0
-0
-0
-0
-0
0
0
n-
n-
ar
ar
ar
ep
ep
ec
ec
ec
D
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 94
University Survey (VTM)
• All university contacts requesting copy of
OCP specification surveyed on March 12
• Offered incentive for response
• Of 162 individuals surveyed, 36 responded
• Very high response rate
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 95
University Survey Results (VTM)
• Have you utilized the OCP specification in a
university project?
• 58% said yes; 42% said no
• Have you incorporated the OCP specification in any
way in university class work?
• 28% said yes; 72% said no
• Is the use of the OCP specification at your university
continuing today?
• 66% said yes; 34% said no
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 96
University Survey Results (VTM)
• 81% of prior users are continuing specification usage
• Do you plan on using the OCP specification in any
projects or class work in the future?
• 97% said yes; 3% said no (one respondent)
• Please rate how you perceive Low
High
the importance of the OCP 24%
32%
specification to students and
researchers in your own
Med
university community? 44%
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 97
Europractice Mailing (VTM)
• Europractice is an 800-member strong distribution
network for EDA products in the European
university community
• Completed a collaboration to communicate with
Europractice membership
• Web link activated to our University Program
offering (approx. March 1)
• E-mailer to Europractice member list (March 3)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 98
Europractice Mailing Results (VTM)
• Results: Direct downloads via OCP-IP Europractice page
• Five weeks of data since February 29
• OCP datasheet = 53
• University Program datasheet = 39
• University Program benefits = 39
• CoreCreator datasheet = 40
• Interesting, but not extraordinary contact rate
• Results: University requests for OCP Specification
• Request rate not out of ordinary
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 99
Operational Summary (VTM)
• Recruiting remains on track
• Always want more large companies
• Webcasts have been productive
• Nearing end of life
• Web site visitor sessions still strong and growing
• Interesting response to university specification
recipients survey
• Major commitment to tradeshows last quarter
• OCP-IP image is strong and credible
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 100
1. Introductions and Agenda Review (Ian)
2. Next GSC Meeting (Ian)
3. Technical Vision WG Status (Ian)
4. Value Proposition (Ian)
5. Specification WG Status (Drew)
6. System-Level Design WG Status (Anssi)
7. Functional Verification WG Status (Franck)
8. Approval of FV WG Work Plans (Franck)
9. Toshiba Discussions (Ian)
10. University Program Update (Ian)
11. ECSI Overview (Ian)
12. IPR Management & Donations for OCP-IP (Ian)
13. AI Review (Ian)
14. PR Update (Joe)
15. Recruiting Update (Joe)
16. Administrative Update (VTM)
17. Collateral Review (VTM)
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED
Collateral Review (VTM)
• Recent press releases
• Press release clippings
• Recent articles
• GSPx event collateral
• Updated CoreCreator datasheet
• April 2004 newsletter
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED 102
OCP-IP
Governing Steering Committee Meeting
San Jose, California
April 13, 2004
OCP-IP CONFIDENTIAL – NOT TO BE DUPLICATED