Case 2 3 Questions

							                        Case 2.3: Keurig

                            Questions

1.   What makes the Keurig system attractive or unattractive to the

     following participants in the Office Coffee market (SWOT

     analysis)?

     a. The typical office coffee distributor.

     b. The specialty coffee roaster.

     c. Keurig.

     d. The typical office manager, and

     e. The coffee drinking employees in an office.

2.   How would you deal with MTS?

3.   How would you select a vendor for the brewing machine?

4.   What plan would you have to grow the Keurig business to

     penetrate the Office Coffee Services market? How should the

     brewing machines be priced for the OCS market? What growth is

     desired, and what are constraints on growth?

5.   What should Keurig do about the home market? When should

     Keurig enter the home market, and what actions should be taken

     now to guarantee a successful entry into this market?