Celebrating the best of independent filmmaking
and world cinema while embracing the epicurean
pleasures of one of the most sought-after
destinations – Legendary Napa Valley.
Exclusive Founding Sponsorship Opportunities 2011
Picture this. You’re mingling poolside at the
LEED-Certified Bardessono Hotel in
Yountville, the culinary heart of Napa Valley.
The Fall sun sparkles, its rays seeming to
penetrate your glass of Sauvignon Blanc from
the nearby Hill Family Estate winery. The
Winemaker himself has just poured his new
release and casually mentions how celebrity
chef Michael Chiarello’s appetizer - Monterey
calamari, crisped with Arborio rice flour and aioli
nero - is the perfect match for the wine.
While the food and wine are seductive, so
is the conversation. The Director of tonight’s
VIP film premiere is regaling you and your
guests with the harrowing and yet inspiring
“back story” of her film’s characters. You head to
the nearby theater in a historic barrel room with
a new perspective on what you are about to
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Introducing the Napa Valley Film Festival.
Immerse yourself in an extraordinary festival where
inspirational films, intimate conversations and epicurean
adventures converge under the sun and stars of
legendary Napa Valley.
November 9 – 13
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Reserve your seat at a
world-class cultural event
set in the exceptional and
majestic Napa Valley wine
JOIN OUR FLIGHT
Desirable Destination Accessible to the Audience Affluent Adventurous Consumers
From Victorian Napa to old west Calistoga, the One hour north of San Francisco. Over A large and attractive array of consumers attends
stunning countryside is filled with vineyards, 8 million people living within 2 hours driving the festival* with two primary groups making up
world-renowned wineries, Michelin-starred distance. Served by 3 major international the core audience, both affluent, well-traveled, and
restaurants, exclusive spas resorts and hotels, airports (San Francisco, Oakland, ready for a cultural road trip.
and charming communities. Sacramento). 1. Classic baby-boomers, empty-nesters and
aging Gen Xers (age range 45 to 65+)
2. Pre-kid professionals with flexible schedules
and disposable income (age range 21 to 35)
Note: 60% female, 40% male
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Our Celebrity Triangle – Film, Food, and Wine – serves as a magnet for a
large culturally-savvy local, regional and national consumer audience.
Food and wine have become much more than simply eating and drinking. Like film, they serve as both a source of entertainment and a true
catalyst for conversation. Complementing Napa Valley’s celebrity winemakers and chefs, we toss into the festival “soup” a host of celebrities
from film, television, venture capital and technology. Let the conversations begin!
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Indulge in a luxurious extended weekend during the
gorgeous tail end of the annual Napa Valley Harvest
Season. All participants – consumers, sponsors,
filmmakers and celebrities – will enjoy prestigious
new independent and pre-release films and a pletho-
ra of epicurean adventures.
• Wednesday evening through Sunday night
• 75+ new independent films and world cinema
• Screening venues clustered in walkable festival
• Q&As with the filmmakers after most screenings
• Food and wine tastings at most venues
• Interactive panel discussions with filmmakers,
industry executives, and celebrities
• Sneak Previews of holiday season studio releases
• Opening Night Festival Gala
• VIP Receptions and Exclusive After-Parties
• Tributes to Industry Luminaries and Celebrities
• Series of Celebrity Chef and Winemaker Dinners
• Closing Night Awards Celebration and Wrap Party
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The Napa Valley Film Festival features four
distinct festival “villages”
Historic and renovated riverfront and town center – the
cultural and commercial center of activity for the valley with
new restaurants and hotels continuing to open.
Venues:* Napa Valley Opera House
Surrounded by acres of vineyards, and considered the culinary
capital of the Valley with more celebrity chefs and Michelin
stars per square mile than anywhere else around the globe.
Venues:* Barrel Room at V Marketplace
Yountville Community Center
3. St. Helena
The quintessential storybook small town in the heart of Napa
Valley, with a Main Street lined with boutiques, restaurants,
tasting rooms and art galleries.
Venues:* Merryvale Winery Cask Room
Where the old west meets Wine Country - home to hot
springs, mud baths, and laid back tasting rooms at top
wineries including the famed Chateau Montelena.
Venues:* Solage Resort
Mount View Hotel
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*Sample of film venues (subject to change)
A day at the festival
You’re perusing your program guide over espresso,
fresh berries and croissants at Bouchon Bakery.
Your morning screening is across the street at the
enchanting V Marketplace Barrel Room. You stroll
to the theater, walking in the very moment the lead
actress does. She smiles. You introduce yourself. You
watch her lighting up the screen.
High noon. Lunch is served outside on the inviting
covered patio at Michael Chiarello’s Bottega. You
and your festival friends share stories about the films
you’ve seen and compare notes on what the rest of
the day will hold in store.
Your 2:30 pm screening is back across the street at
Yountville’s new and stunningly transformed
Community Center. The powerful documentary has
you glued to your seat and eager to learn more.
The lights come up and the director explains how he
approached piecing together such a sensitive and Your VIP reception is a few miles up the road in Riveted from the film, you head to the crown
complex story, and how he accessed his archival St. Helena at Longmeadow Ranch Winery & of the Napa Valley for dinner at the Michelin-
footage. Farmstead. A glass of wine, an appetizer, more Starred Solbar at Solage Resort & Spa in
stories… and you’re walking up the street to the Calistoga – an evening hosted by a hot new film
historic Cameo Cinema for your third film of the critic from LA-based Variety Magazine. After
day: a sneak preview of a new release that has dinner, you linger with new friends, not wanting
Oscar buzz all over it. the day to end. Then you realize you get to do it
all over again tomorrow!
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Why fly with us?
Your platform for showcasing and sharing your
products and brand with a hip, educated, and affluent
• The average attendee will view 6 films during the
extended weekend (with some seeing 10 or more)
• Total attendance projected at 30,000 year one,
growing to over 100,00 by year five
• Source of consumer attendance: 25% Drive-in,
35% Fly-in, 40% Local
• Film Industry attendance: 250 Film industry
guests consisting of Directors, Writers, Actors,
and Producers presenting their new films along
with film industry executives and celebrities
participating on panels, as jurors, in celebrity
tribute programs and at all special food and
• Local, SF Bay Area Regional, and National Media
will promote and cover the new festival. Anticipat-
ing over 100 credentialed members of traditional
and new media in attendance.
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A look at the festival audience:
Approximately 20% of total
attendance will have VIP status
• Founders & Patron Pass Holders
• Entertainment Industry Leaders
• Top Tier Media
• Festival VIP Receptions, Premiere Screenings,
After-Parties, Tributes, Private Food and Wine
Experiences, Year-round VIP Events, Exclusive
high-level Sponsor experiences and exhibits
General festival audience
Napa Valley Community/Local/ Extended Community
• Festival & Day Pass Holders
Regional Bay Area Residents The Festival extends its presence...
• Last-minute Ticket Buyers Marketing and outreach connects with: • Online Community - opt-in audience
• 120,000 Napa Residents • Social Media Community - websites, blogs
• 8M Bay Area Residents • National Advertising and Publicity with Major
• Panels, Discussions, Sponsor Exhibits
and Experiences Media Partners
• Food and Wine Tastings
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Choose your seat.
Sponsorship levels range from $15,000 to $250,000+ with each program highly customizable to
deepen the immersion at the festival and to extend your reach both geographically and throughout the
year. All with the aim of maximizing your ROI.
For Your Brand
Brand Awareness opportunities at all key
For the Audience
Brand Activation opportunities
Corporate Entertainment at its finest
consumer touch points • One on one education • First class Corporate Hospitality
• Website and Social Media Outreach • General sampling Packages and Concierge Service
• Campaign Posters and Collateral • Gift Basket opportunities • Loyalty and Reward opportunities for
• Program Guide, Festival Passes and Lanyards • Film Festival Evangelist Program company executives, guests, clients,
• Press Kits • Interactive – online promotions business partners
• Main, Directional and On-site Signage and Banners • Custom and exclusively sponsored events • Special Access to films, filmmakers and
• Custom Hospitality Promotional Material celebrities
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We offer you the ability to customize your sponsorship
program to work best for you and your brand. A few
Make your own wine if you like! things to sip on as you devise your plan:
MAKE IT YOURS
Our four “walkable” festival villages afford many
possibilities to create meaningful experiences for
your brand – providing you the ability to reach this desir-
able consumer set. Unique opportunities for brands from
footwear, to travel accessories, to technology. Let us work
with you to align your goals with the many options
available in Napa Valley.
What happens outside of the theater is just as
important as inside. We create “campfires of
conversation” and extend the experience beyond the
screen. Wine-tastings, vineyard tours, after-parties, dinner
parties, or just coffee table community events are all ways
to speak directly to our audience, your customers.
While our unique festival supports the art of independent
filmmaking, we are also a business. Customer satisfac-
tion and loyalty are keys to future customer retention.
Let’s work together so we can toast to a relationship
where goals are outlined, pursued, and achieved.
We can drink to that, and we hope you can too!
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$250K $125K $75K $40K $15K
PROGRAM PRESENTING DIRECTOR CO-STAR CAST CREW
Marketing Materials First Placement Second Placement Key Placement Key Placement Basic Placement
• Festival Ads in Regional and
• LOGO • LOGO
• Official Poster • LOGO • LOGO • LOGO
• Cards/Flyers • LOGO • LOGO • LOGO
• Mini-Guides • LOGO • LOGO • Name • Name • Name
• Press Kits • LOGO • Name • Name • Name • Name
Main/Home Page Presented by… LOGO LOGO … In Rotation
Other Pages Presented by… LOGO LOGO … In Rotation
Second with logo, link Third with logo, link and Fourth with logo, link Fifth with logo,
Sponsor Listing Page Lead w/logo, link and copy
and copy copy and copy link and copy
• Facebook, Twitter, YouTube etc.
• Partner sites
• Blogs • Presented by… LOGO • LOGO • Name • Name
E-Newsletter & Email Notifications LOGO & COPY Name Name
On-site Signage & Graphics
• Festival Lanyard • LOGO, Exclusive
• In Theater Recognition • Always • In Rotation
• Festival Banners • Presented by… LOGO • LOGO
• Festival Merchandise • Presented by… LOGO • LOGO
• Sponsor Listing Banners • Presented by… LOGO • LOGO • LOGO • LOGO • Name
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$250K $125K $75K $40K $15K
PROGRAM PRESENTING DIRECTOR CO-STAR CAST CREW
• C4 or Inside Front
• Festival Mini-Guide • Full-Page 4C • Full-Page B/W
• Online Commercials • Yes • Yes
• In-Theater Commercials • Yes • Yes
• C4 or Inside Front
• Souvenir Program • Full-Page 4C • Full-Page B/W • Half-Page B/W
Sponsored Film Presentations Yes Yes
Sponsored Events w/Signage &
Sponsored Awards & Tributes Yes Yes
Custom Programming Yes Yes Yes
VIP Gift Bags Yes Yes Yes
Product Sampling Yes Yes Yes
Booth Space Yes Yes Yes Yes Yes
VIP Patron Passes 6 4 2
Premium Passes Plus 10 6 4 2
General Festival Passes 20 10 6 4 2
Concierge Services Dedicated Dedicated On-Call On-Call On-Call
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Proven track record
Brenda & Marc Lhormer have a combined five
decades worth of experience in management,
marketing, and event production.
From 2001 to 2008, Brenda and Marc built
the Sonoma Valley Film Festival into a top ten
destination festival, with award-winning programming
and attendance growing by a factor of 10. They also
produced the hit feature film Bottle Shock, about the
historic victory of Napa Valley Wines over the French
at the 1976 Judgment of Paris.
Brenda and Marc have assembled a stellar line-up
Marc and Brenda with Mathew Modine and friends. of both independent and full-time staff, as well as
hundreds of eager volunteers, to support the launch
of the new Napa Valley Film Festival.
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“Cinema transports you to a place you’ve never been but have always
wanted to go. No other art-form so completely immerses you in an
altogether entertaining and sense-awakening experience, especially
in a darkened and full movie theater.
Academy Award-Winner Quentin Tarantino
Reserve your seat at the new
Napa Valley Film Festival
Contact: Deb Connor