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					                                                             the jewelry store.

Kind of Blue                                                      For the past
                                                             several years, the
                                                             garden party has
To honor the new Tiffany & Company                           taken place in June.
                                                             But this year “the
Foundation Celebration garden, the
                                                             construction fences
Parkways Foundation hosted a luncheon                        around the garden
decked in the jeweler’s signature hue.                       literally came down
                                                             on the Tuesday
               Now in its seventh year, the Parkways         [before the event],”
 CHICAGO Foundation’s garden party, a fund-raiser said Parkways                       Lunch tables were
                                                                                      dressed up with BBJ’s
for the Chicago park district, is commonly referred to Foundation execu-
                                                                                      Tiffany-blue linens and
as the “hat luncheon.” And at the September 10 event tive director Brenda
                                                                                      Kehoe Designs’ pink
in Grant Park’s new Tiffany & Company Foundation             Palm. “We wanted
                                                                                      floral arrangements.
Celebration Garden, guests followed the dress code           to use the luncheon
that gave the benefit its nickname. Some 650 attend- as a kind of inauguration of the new space, so we
ees included a man sporting a Tiffany-blue boater            decided to push it back. September is the most
and a woman crowned with a mock                                              perfect month in Chicago, weather-
Tiffany necklace box. Denise Stefan,          Parkways Foundation’s          wise, and gardens are typically at
the Parkways Foundation’s chairman,           Garden Party                   their peak this time of year.” Although
topped her head with a blue bird’s nest       Catering Limelight … Food      she’s not sure if the event will keep its
holding a jewel-studded egg and a fake         Illuminated                   new date or move back to June in the
white bird.                                   Flowers, Production,           future, Palm said that the extra two
                                               Signage, Staging Kehoe
     If the theme of this year’s luncheon      Designs                       months allotted to this year’s planning
wasn’t apparent from the plethora of                                         process proved beneficial.                   Gauzy blue drapes and
                                              Invites Paragon Design
Tiffany-blue hats, the decor helped make       International                      “Pushing the event back gave us        topiary marked the entrance.
it known with silky blue linens, flower        Lighting, Tenting HDO          more time to build up anticipation,         Tickets started at $225 each. She also said that guests
                                               Tenting
arrangements spilling out of silver           Linens BBJ Linen               and it gave us more time to fund-           seemed “more inclined to give at higher levels”
bowls, and raffle tickets that took the        Printing YES Print             raise,” she said. Last year’s event raked   because the luncheon raised funds for the restora-
form of bow-tied jewelry boxes. Apart         Rentals Classic Party          in $300,000, but Thursday’s luncheon        tion of Buckingham Fountain, which is part of the
from raising funds, the afternoon was          Rentals                       raised closer to $500,000. Palm said        Chicago park district. “People are just connected to
                                              Sound Redline Event
intended to celebrate the renovation of        Services Inc.                 the increased take resulted from            preserving the fountain. It’s such a historic icon,” she
Grant Park’s south rose garden, made          Venue Tiffany & Company        a slightly larger guest list—about          said. “And perhaps people are just realizing that they
possible by a $1.25 million grant from         Celebration Garden            30 more attendees than last year.           want to be at this party.” —Jenny Berg



                                                                                                                         Chef alum Radhika Desai handed out lamb slid-

                                                            Food Donation                                                ers topped with cucumber yogurt, Tru pastry chef
                                                                                                                         Gale Gand offered miniature servings of banana
                                                                                                                         cream pie, and Nacional 27 mixologist Adam Seger
                                                            Thanks to donated food, labor, and event                     combined kiwi vodka with passion fruit, coconut,
                                                                                                                         pineapple, and lime.
                                                            space, Common Threads’ first World
                                                                                                                              Through ticket sales ($75) and a silent auction,
                                                            Cookout cost less than $100 to produce.                      the event raked in




                                                                                                                                                                                    PHOTOS: TAY KAUNE FOR BIZBASH (PARKWAYS), MIREYA CIERTO FOR BIZBASH (COMMON THREADS)
                                                                                                                         $29,595, and cost only       Common Threads’
                                                                     On September 17, some 300 guests                    $90 to produce. “Our         World Cookout
                                                             CHICAGO headed to Common Threads’ first World                chefs donated the food,      Audiovisual Production
                                                       Cookout benefit at Fulton’s on the River. A nonprofit               Fulton’s on the River         Edge
                                                                                                                                                      Catering Bistro 110, Boka,
      Radhika Desai, a former Top Chef contestant,     that offers cooking classes to underprivileged                    donated the space and
                                                                                                                                                       The Bristol, Café des
      offered lamb sliders with cucumber yogurt.       children, the organization has an advisory board                  labor, and [Studio AG]        Architectes, Carnivale,
                                                                    peppered with well-known chefs, many                 donated pipe and drape        C-House Restaurant, David
                                                                    of whom cooked up snacks for the walk-               and decor,” said Novick       Burke’s Primehouse, Jake
                                          Cafe des Architectes                                                                                         Melnick’s, La Madia, Levy
                                          pastry chefs Suzanne      around tasting.                                      O’Keefe, adding that
                                                                                                                                                       Restaurants, Nacional
                                          Imaz and Martial              Compared to the menu at Common                   paint and signage were        27, Rockit Bar & Grill,
                                          Noguier made              Threads’ annual World Festival—a tast-               the only things she had       Spiaggia, Sunda, Table
                                                                    ing event that typically takes place in              to shell out for.             52, Tru, Urban Belly, Vie
                                          chocolate-raspberry                                                                                          Restaurant
                                          push-up popsicles.        March and offers sophisticated interna-                  She said the cook-
                                                                                                                                                      Catering, Venue Fulton’s on
                                                                    tional cuisine—the cookout was “supp-                out will “absolutely”         the River
                                                                    posed to be a little more casual,” said              take place next year.        DJ DJ Rock City
                                                                    Linda Novick O’Keefe, the nonprofit’s                 “The only thing I think      Flowers, Lighting, Linens,
                                                                                                                                                       Production, Rentals,
                                                                    executive director. “We asked chefs to               we’ll change is that we
                                                                                                                                                       Signage, Staging
                                                                    prepare things one would eat at a cook-              want to add a dance           Studio AG
                                                                    out. So we had pulled pork, fun burgers,             floor. People really          PR XA, The Experiential
                                                                    and drinks with lots of fresh herbs.”                wanted to dance” to the       Agency Chicago
                                                                                                                                                      Rentals Classic Party
                                                                        On the restaurant’s riverside patio              upbeat tunes spun by DJ
                                                                                                                                                       Rentals
                                                                    and in its adjoining event space, Top                Rock City. —Jenny Berg
                                                                                                                                                               Joffrey Ballet dancers joined
                                                                                                                                                               guests on the dance floor.




                           The Pamella Roland fashion
                           show took place on a runway
                           that spanned the hotel lobby.




                                                                                       hotel’s management “wanted to be considerate of

                           New York                                                    the guests that were staying at the Palmer House,
                                                                                       so we couldn’t shut the [area] down for too long,”
                                                                                       Jankowski said. “That didn’t leave us very long at all   At a food station in

                           State of Mind                                               to set the runway, the chairs, the lighting, and do a
                                                                                       sound check and a run-through with the models.”
                                                                                       Not to mention getting the giant trees in place along
                                                                                                                                                the Empire ballroom,
                                                                                                                                                chefs used liquid
                                                                                                                                                nitrogen to prepare
                                                                                                                                                                           The reception offered passed hors
                           At Couture and Cocktails, the Joffrey Ballet the lobby’s periphery.                                                  acai berry sorbet.
                                                                                                                                                                           d’oeuvres such as Indian chaat
                                                                                            With a team of event designers from Frost lead-
                           aimed to recreate Manhattan’s Bryant Park ing the charge, the transformation was ultimately                                                     cones filled with tomato, potato,
                           in the lobby of the Palmer House Hilton.                    “a very well orchestrated affair,” Jankowski said. By                               tamarind, and mint chutney.
                                                                                       the time guests arrived, a slick runway spanned the
                                          On September 25, some 600 guests             center of the lobby, chairs were in place and set with
                            CHICAGO filed into the Palmer House Hilton for gift bags, and the piped-in sound of chirping birds
                           the Joffrey Ballet’s Couture and Cocktails. Comprising underscored the outdoorsy vibe. But by 9 p.m., the
                           a cocktail reception, a fashion show, and an after-         Frost team had another mad dash ahead of them:
                           party, this year’s event showcased looks from               disassembling the build-out in one hour.
                           Pamella Roland. Inspired by the designer’s participa-            While Frost struck the set, guests headed to
                           tion in New York Fashion Week, “we                                         an after-party in the hotel’s Empire
                           wanted to bring a little bit of New          The Joffrey Ballet’s          ballroom. Set with food stations that
                           York to the Palmer House, and have           Couture & Cocktails           offered everything from mini turkey
                           everyone believe that they were sitting Audiovisual Production,            burgers to ice cream sundaes, the
                           in a tent in Bryant Park,” said Julia         Lighting, Staging Frost      reception carried on the evening’s        After the fashion show, guests headed to a
                           Jankowski, event coordinator at the          Catering, Linens, Rentals,    theme with passed pizza slices and
                                                                         Staging, Venue Palmer                                                  reception in the Empire ballroom, where a food
                           Joffrey Ballet, who assisted women’s          House Hilton
                                                                                                      a deli-style sandwich station decked      station offered French fries in mini fryer baskets.
                           board members with planning efforts.         DJ DJ Donna D’Cruz            with jars of giant pickles. In the Red
                                The challenge of transforming the       Fashion Show Producer         Lacquer room down the hall, DJ Donna
PHOTOS: BARRY BRECHEISEN




                           hotel’s gilded lobby into a park was          Lisa Marie McComb            D’Cruz—a New York import—spun
                                                                        Flowers, Linens, Rentals
                           heightened by the fact that the crew          Blossom Flower Shop
                                                                                                      music that brought guests and Joffrey
                           had less than three hours to complete        PR JKLS PR                    ballerinas to the dance floor, just as
                           the task. The event was the first time        Printing Lowitz & Sons        planners intended.
                           that the lobby area had been used            Program Printing The               The event raked in close to
                                                                         Business Press
                           for a runway presentation, and the                                         $250,000. —Jenny Berg
                                                                                                                                         A San Francisco break-
                                                                                                                                         dancer performed for the
                                                                                                                                         crowd at the August 6
                                                                                                                                         show at Ruby Skye.




                                                                      The beer bike toured
Shiny Toy Guns made their
                                                                      Chicago to promote the
second appearance on the tour
                                                                      concert at Metro.
at San Francisco’s Ruby Skye.




                                                  The Bravery
                                                  headlined
                                                  the tour’s
                                                  final stop at
                                                  New York’s
                                                  Webster Hall.



                                                    Dutch brew’s signature 10-seater beer bike, though         DJs such as Steve Aoki, Joe Maz, and Clinton Sparks.

Red Light                                           restrictions prevented riders from actually imbibing.          Each event also showcased local break-dancers




                                                                                                                                                                       PHOTO: STEVE JENNINGS/WIREIMAGE (SAN FRANCISCO), THEO WARGO/
                                                         Amstel Light’s marketing and events agenda            during lulls in the lineup. And near the entrance to




                                                                                                                                                                       WIREIMAGE (THE BRAVERY), COURTESY OF AMSTEL LIGHT (CHICAGO)
                                                    recently has been defined by the brand’s connection         the venues, artists from Ad Hoc Art silk screened

District                                            to its native Amsterdam and the city’s devil-may-care
                                                    attitude. “It’s a point of difference that the brand can
                                                    own, and is something that we’ve had all along,” said
                                                                                                               custom T-shirts. Outside, the brand’s signature beer
                                                                                                               bike sat under venue marquees, informing guests
                                                                                                               where to enter.
                                                    Amstel Light’s aptly named vice president of market-           The bike was pedaled around high-traffic areas
Amstel Light sponsored a concert tour               ing, Kheri Holland Tillman. “Amsterdam Live captured       in each city to raise brand awareness and promote
that brought indie rock acts—and a                  Amstel’s Amsterdam in an authentic environment             the concerts. “Beer bikes are big tourist attractions
beer bike—to seven U.S. markets.                    that [aimed to] include unconventional experiences         in Amsterdam,” Holland Tillman said. “By bringing
                                                    and interactive activities.”                               our bike to the various local markets, we strengthen
                        Amstel Light’s seven-market      Amstel Light worked with experiential marketing       Amstel Light’s connection to Amsterdam.”
 COAST TO COAST concert tour, Amsterdam Live, agency Mirrorball to produce the event and tapped                    What it didn’t strengthen was anyone’s buzz.
wrapped up at New York’s Webster Hall August 26     Spring L.L.C. to book the talent for the seven differ-     Although Amstel Light flowed freely inside the
with live dance, interactive art, and a performance ent shows. The Bravery, Morningwood, and Shiny             venues, zoning kept the kegs normally housed inside
by the Bravery. Along for the ride—which included   Toy Guns were among the headlining acts Spring             the beer bike bone dry during the events.
stops in Boston, Chicago, and San Francisco—was the secured to perform in the different cities alongside       —Michael O’Connell


32 bizbash.com november/december 2009
                                                                                                                                                would benefit. “It was really impor-

                                                                                  The In Crowd                                                  tant to the hospital that it feel like a
                                                                                                                                                very special event but that it also be
                                                                                                                                                clear to the guests that the major-
                                                                                  For its second annual “In Party,” Brigham                     ity of the money was going to fund
                                                                                                                                                programs,” Rafanelli said.
                                                                                  and Women’s Hospital used inventive
                                                                                                                                                     “We also made a real effort to
                                                                                  tabletops, a digital auction system, and a                    keep the program short,” Florentino
                                                                                  streamlined program to reel in $1 million.                    said. “We wanted it to come off as
                                                                                                                                                a celebration, without too many
                                                                                                A year after debuting the “In Party,”           drawn-out speeches or too much
                                                                                   BOSTON Brigham and Women’s Hospital faced                    time fund-raising.”
                                                                                  a big challenge in staging the fund-raising gala’s                 The hospital replaced a full live
                                                                                                                                                                                         Guests dined at long
                                                                                  second outing at the InterContinental Boston hotel            auction with a primarily digital
                                                                                                                                                                                         tables where everyone
                                                                                  on September 26: throwing a party for 420 donors              bidding system using devices from
                                                                                                                                                                                         could watch the auction’s
PHOTOS: AVIRIAN LEVY FOR BIZBASH (IN PARTY), LINE 8 PHOTOGRAPHY (ROLLING STONE)




                                                                                  that felt like the event of the year, while adjusting to IML that let guests bid on items like
                                                                                                                                                                                         progress on large screens.
                                                                                  the economic realities of 2009.                               a New York vacation and a Patriots
                                                                                      “Many of our volunteers had                                              fantasy package
                                                                                  requested that we not do anything             Brigham & Women’s              without leaving their seats.
                                                                                  too elaborate or over-the-top this            Hospital’s In Party                 As guests bid on items, a screen
                                                                                  year,” said the hospital’s director of        Audiovisual Production         at the front of the room displayed
                                                                                  fund-raising events, Bill Florentino,          AVFX Inc.                     the auction’s progress toward the
                                                                                                                                Flowers Winston Flowers
                                                                                  who turned to Bryan Rafanelli of                                             hospital’s goal of raising $1 million.
                                                                                                                                Handheld Auction
                                                                                  Rafanelli Events to produce the gala.          Technology IML                “You could feel the excitement build-
                                                                                      Rafanelli accomplished part of            iPod Photo Booth MVS           ing,” said Rafanelli. With the total
                                                                                  that goal by replacing floral arrange-          Studio Inc.                   about $100,000 short of the goal as
                                                                                                                                Lighting Port Lighting
                                                                                  ments with centerpieces that spelled                                         the auction ended, organizers held an
                                                                                                                                 Systems
                                                                                  out the party’s theme while also              Production Rafanelli Events    appeal to put them over the top, and
                                                                                  informing dinner guests about where           Rentals Be Our Guest Inc.      guests obliged until the thermometer
                                                                                  their money was going. Paper blocks           Set Mystic Scenic Studios      hit the million mark. At that point the
                                                                                                                                Staging Peterson Party
                                                                                  arranged across each long dinner                                             room broke out into applause, and
                                                                                                                                 Center
                                                                                  table spelled out the party’s “In”            Tabletop Branding Seaport      many guests were immediately ready
                                                                                                                                                                                                             Paper rectangles stretched
                                                                                  themes—innovation, inspiration, and            Graphics                      to dance as Vonda Shepard and her
                                                                                                                                Venue InterContinental
                                                                                                                                                                                                             across the tables, spelling out
                                                                                  incredible care—and detailed facts                                           band came out to perform.
                                                                                                                                 Boston                                                                      words starting with “in.”
                                                                                  about the programs the fund-raiser                                           —Brendan Spiegel


                                                                                  Elizabeth & the


                                                                                                                                             A Rockin’
                                                                                  Catapult performed                                                                                                     Sobieski vodka shots served from an ice sculp-
                                                                                  for the crowd.                                                                                                         ture, or beers from sponsor Fat Tire. Other sponsor
                                                                                                                                                                                                         involvement included an art exhibit presented by
                                                                                                                                                                                                         Ciba Vision Air Optix Aqua contact lenses, a display

                                                                                                                                             Rooftop                                                     dubbed “Suprise Your Eyes” that offered a glimpse
                                                                                                                                                                                                         back to the bygone trend of Magic Eye posters.
                                                                                                                                                                                                              Guests picked up single-serving cartons of Ben &
                                                                                                                                             For its Rock the Roof party, Rolling                        Jerry’s from passing trays, or checked out a retrospec-
                                                                                                                                             Stone took over the rooftop space at                        tive of Rolling Stone covers that showed legendary
                                                                                                                                                                                                         bands and their stories from nights at the hotel. A
                                                                                                                                             the Andaz, a venue known in its past                        plasma screen looped Fox TV trailers.
                                                                                                                                             life as a raucous rock ’n’ roll hangout.                         An intimate concert by Elizabeth & the
                                                                                                                                                                                                         Catapult—dressed in gear from sponsor
                                                                                                                                                                More than 300 guests turned              OP—entertained guests, who lounged by the pool or
                                                                                                                                               LOS ANGELES      out for a summer cocktail                near the windowed ballroom. DJ Cheyne Tilly spun
                                                                                                                                             party hosted by Rolling Stone at the Andaz West             from an OP-branded booth. Event staff also wore
                                                                                                                                             Hollywood’s rooftop Panorama Room and pool on               matching OP T-shirts.
                                                                                                                                                           August 13. In its former incarnation,              Guests left with a Rolling Stone gift bag filled
                                                                                  Rolling Stone                                                            the Andaz property was a Hyatt well           with the magazine’s
                                                                                  took its Rock the                                                        known for television-hurling antics           current issue, Air Optix      Rolling Stone’s Rock
                                                                                  Roof party to the                                                        from visiting rock stars—a legacy fit          Aqua branded misters          the Roof Party
                                                                                  top of the Andaz                                                         for the iconic rock magazine’s party.         and postcards, Sobieski       Audiovisual Production
                                                                                  West Hollywood.                                                          The mag’s senior integrated market-           key chains, offers             Lone Outpost, Inc.
                                                                                                                                                           ing manager, Shelly Johnson, tapped           from Ben & Jerry’s,           Design, Production
                                                                                                                                                           Caravents to produce the party, an            and Elizabeth & the            Caravents Inc. Event
                                                                                                                                                                                                                                        Production and Design
                                                                                                                                                           event that promoted the magazine              Catapult’s CD. A raffle        Flowers R. Jack Balthazar
                                                                                                                                                           and its sponsors with an edge appro-          hosted by Fat Tire beer       Ice Sculpture L.A. Ice Art
                                                                                                                                                           priate to the Rolling Stone brand.            awarded a winning             Lighting Lighten Up Inc.
                                                                                                                                                                At the fete guests picked up tray-       guest with a new Folly        Venue Andaz West
                                                                                                                                                                                                                                        Hollywood
                                                                                                                                                           passed signature cocktails, chilled           bike. —Alesandra Dubin


                                                                                                                                                                                                       bizbash.com november/december 2009 33
                                                                                                                                                      Ruggiero, the so called
                                                                                                                                                      “six-pack” will appear on
                                                                                                                                                      Coca-Cola packaging and
                                                                                                                                                      in-store merchandise in
                                                                                                                                                      the coming months. The
                                                                             Glass-enclosed                                                           athletes “serve as Coca-
                                                                             shelves of Coca-Cola                                                     Cola’s ambassadors for
                                                                             products formed                                                          active living and help
                                                                             bases for the bars.                                                      encourage and inspire
                                                                                                                                                      [our customers] to live
                                                                                    2016, as locals had learned       an active life,” according to Brunnert, and they all
                                                                                    earlier that day.                 appeared at Friday’s event.
                                                              Red lighting               Clare Brunnert, commer-           Along with signing autographs and posing for
                                                              helped brand the      cial channel manager for          photos, the six-pack athletes provided entertainment.
                                                              happening as a        Coca-Cola’s central region,       At around 10 p.m., Johnson, a former Dancing With the
                                                              Coca-Cola event.      said the company didn’t           Stars contestant, took to the stage with her partner
                                                                                    view hosting an event on          from the show, Corky Ballas, to perform a choreo-




                                                                                                                                                                                  PHOTOS: COURTESY OF COCA-COLA, GARY BEECHEY FOR BIZBASH (MINI COOPER)
 Good Sports
                                                          the big announcement day as particularly risky, since graphed routine to Michael Jackson’s “P.Y.T.”
                                                          the party was intended as a celebration of the Games             Brunnert said she and her fellow Coca-Cola reps
                                                          in general, and not just of Chicago’s bid. “Coca-Cola       wanted to ensure the event would be celebratory and
                                                          has been associated with the Olympic Games since            upbeat, though they couldn’t predict the outcome of
 Coca-Cola hosted an Olympics-themed                      1928, longer than any other corporate sponsor,”             the Olympic bid or what kind of a mood bid-backing
                                                          she said. “We support the Olympic                                             attendees would be in. To lend a
 event the day Chicago lost the bid,                                                                    Coca-Cola’s “Celebrate
                                                          Games no matter which city or nation                                          lighthearted vibe to the evening,
 but kept guests’ spirits afloat with                      hosts, and the goal for [the event] was       the Spirit” Event               organizers arranged for DJ MoMo
 dance, music, and comfort food.                          really to celebrate the Olympic move-         Audiovisual Production          to spin songs such as Shannon’s
                                                          ment, our strong support of the 2010           Absolute Production            “Let the Music Play” and Pink’s “So
               “Here’s to finding parking in Chicago in    Vancouver Olympics, and Coca-Cola’s            Services                       What.” Food for Thought’s appetizers
 CHICAGO       2016,” said one toasting guest at Coca-    six pack of athletes.”
                                                                                                        Catering Food For Thought
                                                                                                                                        included comfort foods like french
                                                                                                        Decor, Lighting, Production
 Cola’s “Celebrate the Spirit” event on October 2. The         Comprising gymnast Shawn                  Event Creative                 fries and steamed dumplings in mini
 cocktail party drew approximately 1,000 guests to        Johnson, speed skater Apolo Anton             DJ DJ MoMo                      Chinese takeout containers. At the bar,
 the tented rooftop of the Harris Theater, which was      Ohno, snowboarder Gretchen Bleiler,           Creative Development,           specialty drinks came with Olympics-
                                                                                                         Production Legacy
 decked with brand activations for the soft drink—as      figure skating pair Rockne Brubaker and         Marketing Partners             themed—but host-city-neutral—
 well as a few Olympic-ring props and other remind-       Keauna McLaughlin, figure skater Evan          Venue Harris Theater for        names such as “Finish Line” and “Triple
 ers of the games that Chicago won’t be hosting in        Lysacek, and ice hockey player Angela          Music and Dance                Axle.” —Jenny Berg



Diane Rehm                                                                                 dinner benefiting the      the show’s 20th and 25th anniversaries. In light of
received                                                                                   radio station.            the economy, the committee decided to drop this
several gifts                                                                                   “We wanted           year’s individual ticket prices to $250 (the last fete
throughout the                                                                             to celebrate Diane        was $500 a head), which resulted in a sold-out event.
night, including                                                                           and her show and          Another draw included the addition of eight NPR
a necklace                                                                                 what she brings           table hosts: Guests who donated at the benefactor
from Tiffany &                                                                             to listeners,” said       ($25,000 for a table of 10) or founder ($10,000 for
Company.                                                                                   Carey Needham,            a table of 10) levels were guaranteed the chance to
                                                                                           director of business      dine with NPR personalities such as Cokie Roberts,
                                                                                           administration at         Nina Totenberg, and Juan Williams.
                                                                                           WAMU.                          Praise for Rehm continued over Design Cuisine’s
                                                                                                Needham and a        dinner of peach-glazed guinea fowl while speakers
                                                                                           12-member commit-         such as NPR’s Susan
                                                                                           tee that included         Stamberg, Congressman         WAMU’s 30th

 Pretty in Pink                                                                            Rehm and her
                                                                                           staff worked with
                                                                                           Campbell Peachey
                                                                                                                     John Dingell, and M.C.
                                                                                                                     Roger Mudd toasted
                                                                                                                     Rehm and her contribu-
                                                                                                                                                   Anniversary
                                                                                                                                                   Celebration of The
                                                                                                                                                   Diane Rehm Show
 WAMU hosted a drenched-in-pink                                Topiary centrepieces        & Associates’             tions to public radio.        Audiovisual Production
                                                                                                                                                     Maryland Sound
 party for the anniversary of public                           topped tables lining the Carolyn Peachey              Rehm received several
                                                                                           and National Public       gifts during the evening,       International
                                                               perimeter of the room.                                                              Catering Design Cuisine
 radio host Diane Rehm’s talk show.                                                        Radio for the past        including a pendant             Caterers
                                                          year and a half to plan the celebration. The decor         necklace with a South Sea Flowers JLB Floral
                     Talk radio host Diane Rehm had a     focused on all things pink, with Frost supplying the       pearl that, fittingly, took    Lighting Frost
 WASHINGTON          lot to celebrate in September—her    hot pink uplighting that bathed the venue’s columns        30 months to mature.          Production Campbell
                                                                                                                                                     Peachey & Associates
 birthday was on the 21st, and on the 26th American       and ornate architecture. The pink theme extended to        And guests left with a        Rentals DC Rental
 University’s WAMU 88.5 hosted a sold-out gala at the     the programs and invitations, both of which had pink       gift of their own, a silver   Security, Venue Andrew W.
 Andrew W. Mellon Auditorium to recognize the 30th        star borders and a caricature of Rehm by political         star-shaped keychain            Mellon Auditorium
 anniversary of The Diane Rehm Show. More than 400        cartoonist Kevin “Kal” Kallaugher.                         engraved with the words, Valet Unipark Valet
                                                                                                                                                   Video Catch & Release
 guests and fans of the radio program gathered to toast       The evening was Rehm’s third anniversary               “The Diane Rehm Show–           Communications
 Rehm, with proceeds from the formal reception and        celebration—WAMU also hosted a gala to celebrate           30 Years.” —Adele Chapin


 34 bizbash.com november/december 2009
                                                                                                                      Kara Mann used
                                                                                                                      the multiple
                                                                                                                      personalities from
                                                                                                                      United States of         An ode to a storyline involving a stolen illuminated
                                                                                                                      Tara to create a         cross, architect James Biber hung four Swarovksi
                                                                                                                      room that served         chandeliers above an identically shaped table in a
                                                                                                                      several purposes.        Weeds dining room.




                                                                                                                                                                    Architect Markus Dochantischi built
                                                                                                                                                                    the Californication master bedroom
                                                  Designer Marie Aiello added                                                                                       to make the bed the focus, recessing
                                                  playful touches that hinted at                                                                                    it into a large platform with secret
                                                  Dexter’s fatherhood plotline.                                                                                     compartments for liquor, books, and a
                                                                                                                                                                    few naughty accessories.


                                                                                           marketing initiatives as it is on the tube, so the team   farthest thing away from the town house.”

                                    Sophomore                                              behind the show house made sure 2009 wouldn’t
                                                                                           be about recreating past success. “My goal was
                                                                                           definitely to do something different,” explained the
                                                                                                                                                          But the venue is just a vehicle. For Metropolitan
                                                                                                                                                     Home, the show house exists as an opportunity to
                                                                                                                                                     let renowned designers have fun with their assigned

                                    Season                                                 vice president of brand development at Hachette
                                                                                           Filipacchi Media’s luxury design group, Christine
                                                                                           Boyle, who works with Metropolitan Home and Elle
                                                                                                                                                     rooms, without the restrictions or oversight that
                                                                                                                                                     accompany similar projects.
                                                                                                                                                          This year’s lineup of designers included Marie
                                                                                           Decor and served as project director for the show         Aiello, studioMDA’s Markus Dochantschi, and Kara
                                    Metropolitan Home and Showtime
                                                                                           house. “This year we called not just on interior          Mann—and the venue’s abundance of rooms
                                    teamed up again for a show house                       designers, but product designers and architects to        allowed for more than one take on any given series.
                                    concept—this time in a TriBeCa penthouse.              transform the space. It’s a different perspective, so     Weeds, for example, was interpreted by three differ-
                                                                                           you see things that are more adventurous.”                ent designers and teams, finding its way into a
                                                    Leaving behind the charm of a               At first glance, a lineup of different talent isn’t   dining room, lounge, and outdoor living area.
                                    NEW YORK        Gramercy Park town house for a new     even the biggest departure for the second outing. The          The event lineup is still being solidified, but Boyle
                                    TriBeCa high-rise, Metropolitan Home and Showtime      massive space, two penthouses in the Tribeca Summit       wants to make sure that everyone involved gets to
PHOTOS: EMILY GILBERT FOR BIZBASH




                                    deemed last year’s show house partnership worth        Loft Condominiums on Greenwich Street, has little in      use the space for their own benefit. Sponsors such
                                    repeating. The 14,000-square-foot penthouse            common with the old town house used last year.            as Time Warner Cable have scheduled several events
                                    opened September 10, with a roster of nearly 20             “If a penthouse had been hand-delivered to me        throughout the run, and Boyle keeps it available for
                                    architects and designers paying tribute to the cable   last year, I probably would have taken it,” said Boyle,   designers to host their own parties, so they can show
                                    network’s television series in unconventional rooms    who was keen on the new space from the begin-             off all of their hard work. To benefit charity partner
                                    and outdoor spaces, as well as a schedule of events    ning. “But we had the opportunity to use that entire      Housing Works, the show house was also open to
                                    inside the venue.                                      house, and it just worked out so well. This year,         the public (for a $20 admission fee) every weekend
                                        The sophomore slump is about as dreaded in         when we started scouting venues, we went with the         through October 18. —Michael O’Connell


                                                                                                                                                 bizbash.com november/december 2009 35
                                                                                                                                    Heffernan Morgan’s centerpieces
                                                                Heffernan Morgan’s decor                                            put tiered vessels, mirror boxes,
                                                                incorporated chandeliers,                                           and blush cymbidium orchids on
                                                                cone-shaped topiaries, and                                          top of BBJ’s grey bengaline linens.
                                                                illuminated centerpieces.




                                                                                                                 Clear Cut
                                                                                                                 The women’s board of the Field Museum
                                                                                                                 let the institution’s latest exhibition, “The
                                                                                                                 Nature of Diamonds,” inspire its gala.

                                                                                                                               Sparkle was in no short supply at the
                                                                                                                  CHICAGO      Field Museum on October 17, when the
                                                                                        Frost’s                women’s board welcomed 900 guests to its annual
                                                                                        video of               gala. From crystalline centerpieces atop illuminated
                                                                                        falling                mirror boxes and strategically placed glittering
                                                                                        diamonds               topiaries to projected images of tumbling dia-
                                                                                        measured               monds and a dessert embellishment that the menu
                                                                                        50 by 660              described as “golden sparkle curls,” the evening took
                                                                                        feet.                  its visual cues from the museum’s latest exhibition,
                                                                                                               “The Nature of Diamonds.”
                                                                                                                     According to women’s board manager Trish Far-
                                                                                                               rell, “The guest list actually exceeded our expecta-
                                                                                                               tions this year, and I think a lot of that had to do with
                                                                                                               our very energetic chair, Virginia Bobins. The women’s
                                                                                                               board members were also very excited and kind of
                                                                                                               created a buzz about the event. And when you have a
                                                                                                               spectacular exhibition like ‘The Nature of Diamonds,’
                                                                                                               that certainly helps [draw guests] as well.”
Food for Thought’s golden-apricot                                                                                    Indeed, the crowd seemed keen to check out
tiramisu was enrobed in white chocolate                                                                        the exhibition. More than once, staffers made their
                                          As guests arrived, violinists
and topped with “golden sparkle curls.”                                                                        way through the gown-and-tuxedo-clad attendees
                                          positioned on the museum’s main
                                                                                                               crowded in front of glass display cases, announcing
                                          stairwell played classics such as “On
                                                                                                               “The exhibition will be open for you all night long.
                                          the Street Where You Live.”
                                                                                                               Now please make your way to your dinner seats.”
                                                                                                                     The gala raised more than $1.4 million and drew
                                                               A diamond-shaped ice
                                                                                                               about 250 more guests than its previous iteration,
                                                               sculpture kept champagne
                                                                                                                                  which took place in the economi-
                                                               chilled at the bar.
                                                                                                The Field Museum’s                cally precarious month of October
                                                                                                Diamond Gala                      2008. In terms of planning and
                                                                                                Audiovisual Production
                                                                                                                                  outreach, “the only thing we did a
                                                                                                 Frost                            little bit differently was to start fund-
                                                                                                Catering Food for Thought         raising efforts about three months
                                                                                                                                                                              PHOTOS: ERIC CRAIG FOR BIZBASH



                                                                                                Decor, Event Design               earlier than in previous years,” said
                                                                                                 Heffernan Morgan Inc.
                                                                                                Entertainment City Lights
                                                                                                                                  Farrell. “We just got out there and
                                                                                                 Orchestra                        tried to build anticipation. Another
                                                                                                Linens BBJ Linen                  advantage we had was that Tiffany
                                                                                                Printing UniqueActive L.L.C.      & Company signed on early as the
                                                                                                Rentals Hall’s Rental
                                                                                                                                  sponsor; we received a lot of very
                                                                                                Valet Service Sam’s Valet
                                                                                                 Parking                          generous support through them.”
                                                                                                Venue The Field Museum            —Jenny Berg


     36
                                                                                                                              each city,” Ford said. “We

                                                                   Red Carpet                                                 try to give attendees a
                                                                                                                              taste of what it’s like to
                                                                                                                              attend Us Weekly’s Hot

                                                                   Treatment                                                  Hollywood event,” a ce-
                                                                                                                              lebrity happening that
                                                                                                                              takes place in Los Ange-
                                                                                                                              les twice annually, Ford
                                                                   To recreate its Hot Hollywood events
                                                                                                                              said. To infuse the Chi-
                                                                   at a Chicago cocktail party, Us Weekly                     cago cocktail bash with
                                                                   brought a red carpet, a step-and-repeat,                                                  At tables topped with
                                                                                                                              a Hollywood vibe, Cac-
                                                                                                                                                             signage for Cesar Canine
                                                                   and swag bags to the Red Canary.                           ciola and Ford arranged
                                                                                                                                                             Cuisine, stuffed animals
                                                                                                                              for a red carpet entrance
                                                                                                                                                             displayed leashes from
                                                                                  On August 27, Us Weekly occupied the        and a step-and-repeat
                                                                    CHICAGO Red Canary for a cocktail bash filled                                             local pet boutique Tails
                                                                                                                              where guests posed for
                                                                                                                                                             in the City.
                                                                   with brand activations that ranged from highboys           photos that posted to
                                                                   topped with plush dogs (a nod to event sponsor             the magazine’s Facebook page the following day.
                                                                   Cesar Canine Cuisine) to specialty drinks mixed with            The step-and-repeat bore logos for brands such
                                                                   Diet Coke to a photo booth that spat out strips em-        as Playtex, and more activations appeared through-
PHOTOS: BARRY BRECHEISEN (US WEEKLY), MIREYA ACIERTO FOR BIZBASH




                                                                   blazoned with the Match.com logo.                          out the lounge. Framing the bar, flat-screen TVs ran
                                                                        Dubbed “Hot Hollywood Summer in Chicago,”             a logo reel, and tables held chilled buckets of Bud
                                                                   the event marked the third in a series of happen-          Light Lime and stacks of Us Weekly magazines. Reps
                                                                   ings that also took place in Atlanta and Dallas. “The      for Biore skin care conducted a beauty poll that let
                                                                   Hot Hollywood consumer events are the magazine’s guests text their answers to an oversize projection
                                                                   annual summer series, and they’re something we’ve screen that updated continuously.
                                                                   been doing for about five years now,” said Keira Ford,           “We wanted to come up with something that
                                                                   Us Weekly’s New York-based senior                                          would make sense not only for the ad-
                                                                   integrated marketing manager, who           Us Weekly’s Hot                vertiser, but that would be fun, make
                                                                   assisted integrated marketing manager Hollywood Summer                     an impact within the party, and stay
                                                                   Brenda Cacciola with planning efforts.      Event                          true to the Us Weekly brand,” Ford said.
                                                                        The event, which Ford described        Catering, Venue Red                 About 300 guests turned out for
                                                                   as “fairly turnkey,” follows a similar       Canary                        the event, and Ford said that most of
                                                                   format each year. “We go to three key       DJ DJ Craig                    them learned of the party through              Match.com sponsored
                                                                   markets for our advertisers, and we try     Flowers A. Vision              emails sent to the magazine’s sub-             a booth that provided
                                                                                                               PR JKLS PR
                                                                   to partner with the newest hot spots in                                    scriber database. —Jenny Berg                  branded photo strips.




                                                                                                                                                                                          Throughout the evening, businesses offered

                                                                                                                             Grub Crawl                                               tastes of their specialty items—sushi rolls at Sunda,
                                                                                                                                                                                      fried macaroni and cheese bites with truffle dipping
                                                                                                                                                                                      sauce at Martini Park—and each establishment
                                                                                                                             Members of the River North Business                      hosted guests for 45 minutes before the group
                                                                                        At River North’s new Mexican                                                                  moved on to a new des-
                                                                                                                             Association sampled items from 24 area                   tination. To keep track of    River North Business
                                                                                        restaurant, Mercadito, servers
                                                                                        passed tequila cocktails             restaurants at its first “October Feast.”                 their routes, guests used     Association’s October
                                                                                        garnished with guava slices.                                                                  checklists that came          Feast
                                                                                                                                             On October 6, members of the River       printed with maps of          Entertainment Arthur
                                                                                                                              CHICAGO North Business Association gathered at the area.                               Murray Dance Studio,
                                                                                                 Some guests stopped         the Merchandise Mart to pick up colored wristbands           The planners also          The Flat Cats
                                                                                                 by Sunda for sushi and      and find out which five venues would host them             had to work around the
                                                                                                                                                                                                                    PR Kurman
                                                                                                 specialty cocktails.                                                                                                Communications Inc.
                                                                                                                             for dinner and drinks that night. Dubbed “October        venues’ needs. “Some          Venues Ai Japanese Sushi
                                                                                                                             Feast,” the event divided members, each of whom          of the venues were             Restaurant and Lounge,
                                                                                                                             had purchased a $50 ticket, into eight groups of 50.     hosting private parties        Bluprint Restaurant &
                                                                                                                                                                                                                     Lounge, Buca Di Beppo,
                                                                                                                             Each group set out on a route that stopped at differ- and needed us to come             Bull & Bear, Hard Rock
                                                                                                                             ent River North restaurants and bars, and at the end early. Some restaurants            Cafe, Harry Caray’s Italian
                                                                                                                             of the night, all guests headed to Martini Park for an wanted more than 50              Steakhouse, Hub 51,
                                                                                                                             after-party with live music and dance classes.           guests to pass through,        Italiasia, La Madia, Martini
                                                                                                                                                                                                                     Park, Maxwell’s at the
                                                                                                                                  This was the group’s first restaurant-and-bar        so we had two groups           Club, Mercadito Chicago,
                                                                                                                             crawl, although it had organized networking events       going to them. Some            Naha, Osteria Via Stato,
                                                                                                                             in the past. Cindy Kurman of Kurman Communica-           could only host 25, so         Prosecco, The Redhead
                                                                                                                             tions Inc. assisted executive director Sharon Romack we had to split groups             Piano Bar, Rock Bottom
                                                                                                                                                                                                                     Restaurant and Brewery,
                                                                                                                             with planning efforts.                                   in two at certain points,”     Rockit Bar & Grill, Salute
                                                                                                                                  “The biggest challenge we faced was spreading all Kurman said. “From an            Wine Bar, Steve’s Deli,
                                                                                                                             the restaurants out to give each group a varied taste    event planner’s point of       Sullivan’s Steakhouse
                                                                                                                             of River North,” Romack said. “We didn’t want to have view, it was kind of like a       Sunda, Theory, Tizi Melloul,
                                                                                                                                                                                                                     Zocalo
                                                                                                                             one group get all the Italian restaurants, for example.” puzzle.” —Jenny Berg


                                                                                                                                                                                      bizbash.com november/december 2009 37
                                                                     SPECIAL ADVERTISING SECTION




EVENTS & PROMOTIONS



BizBash’s Chicago Expo & Awards
Gives Midwest Planners Reason to Rally
BizBash’s Chicago Expo, held August 20 at the                      Stepping off the elevators, attendees found                  E-vents Registration’s team sped attendees
Merchandise Mart, teemed with energy and                        an elegant registration area by show designer                through the on-site registration process using
excitement for Chicago events, with a full day                  Heffernan Morgan. Draped with silken fabrics in              a bar-code-scanning system with hardware
of education, exhibits, entertainment, and                      the show’s color scheme of orange and yellow,                and printers supplied by Abcom. All attendees
networking. More than 1,300 members of                          the registration lounge included four seating                received white recycled polypropylene tote
Chicago’s event industry gathered on the Mart’s                 areas, floral arrangements, and towering glass                bags with plenty of room for brochures and
eighth floor for the second annual event, and                    pedestals with directional signage.                          giveaways from exhibitors. Bags included
this year’s show featured the first Event Style                     This year’s theme, “Bash the Expected,”                   treats such as show-branded M&M’s from
Awards presentation for the city, honoring the                  encouraged planners to think strategically,                  M&M Mars, a show guide, and an offer from
best events from last year.                                     providing practical advice on creating events                Brightroom photography, the official event
   Nimlok supplied a 15- by 14-foot vinyl sign                  with limited resources. Faced with budget cuts,              photographer, for professional head-shot
that hung outside the Mart; the colorful                        planners must think more creatively than ever                sittings at their booth.
sunburst branding could be seen for blocks.                     before to keep events relevant and on message.                  Nearly 300 planners attended education
Other show-floor informational signage was                       BizBash’s staff created buzz before the expo                 sessions that started shortly after 8 a.m.,
supplied by Signmakers. BizBash staff and                       by using social media such as Facebook and                   grabbing breakfast boxes provided by GoPicnic.
out-of-town guests stayed at the recently                       LinkedIn. Special offers posted on industry sites            Paulette Wolf Events & Entertainment handled
renovated Holiday Inn Mart Plaza, the event’s                   and tweets on Twitter announced speakers and                 event production management, making the day
hotel sponsor.                                                  updates to the expo schedule.                                flow smoothly.




The Event Style Award for Best Event PR Strategy was awarded to
Nacional 27 Chicago “Happy Hour” cocktail classes. Pictured are
Britt Roehm (left), and Lauri DeGiacomo (right) of Edible Ink with
Megan Wienstroer, BizBash account executive (center).




                                                                                                                                                                              PHOTOS: BRIGHTROOM INC




Chicago 2009 Hall of Fame inductees Robert H. Neubert,
director of catering sales, Hilton Chicago; Tina Carlson,
president, Ivan Carlson & Associates; and Martin Balogh,             An elegant registration area from designer Heffernan Morgan illustrated the show’s color scheme and
director of meetings and travel, American Bar Association            included seating areas, dramatic floral, and towering glass pedestals displaying signage.
                                                                SPECIAL ADVERTISING SECTION




Nearly 300 planners took part in the expo’s conference program, which included an       ActionBooth’s energetic booth crew snapped photos of attendees as they jumped
educational session on “Gen 2.0 Technology: Demos and Explanations of What to Adopt.”   in midair, and presented photo prints of the experience to booth visitors.




Show attendees visited booths and met with more than                                    Big Shoulders Digital Video showcased its Fog Screen,
100 exhibitors to find out what’s new for their events.                                  bringing to life logos projected onto a wall of fog.




   Attendees took part in education sessions                personal brands and why contributing to                       AV services on the main stage were handled
such as “Financial Issues for Planning Events               online conversations on sites like Facebook,               by Sound Investment A/V, who teamed up
From the Inside Out,” in which Teri Jarvie,                 LinkedIn, and Twitter is so important in                   with lighting designer Frost and video media
director of the Meeting Services Council of                 today’s technology-focused world. Hansen                   designers Glow Design Group to create a visually
Supply Chain Management Professionals,                      incorporated iml’s polling device into his                 pleasing experience for attendees.
explained how to use budgets as a tool to take              presentation, obtaining on-the-spot feedback                  With the entertainment complete, the
the pressure and anxiety out of planning an                 from session attendees.                                    official program began with the induction of
event.                                                         Attendees gathered shortly before the start             the 2009 Chicago Hall of Fame. This year’s Hall
   The “Planning Successful Nonprofit Events                 of the morning general session, relaxing in a              of Fame inductees were Martin Balogh, director
and Galas in Challenging Times” session                     stylish lounge designed by Heffernan Morgan                of meetings and travel for the American Bar
attracted nearly 100 planners, who heard from               that flanked the main stage. The lounge’s gray              Association; Tina Carlson, president of Ivan
experts including panel moderator Deborah                   armless sofas were complemented by white                   Carlson & Associates; and Robert H. Neubert,
Borsum, executive producer for Meetinghouse                 floor lamps, glass-topped coffee tables, and floral          director of catering sales for the Hilton Chicago.
Companies, and speakers Lee Kite, director of               arrangements of deep violet, magenta, and white.           Each inductee was presented with an inscribed
distinguished events for the American Cancer                   The general session opened at 10:15 a.m. as             silver charger acknowledging their contributions
Society, and Andrew Schorr, president and                   attendees gathered in front of the main stage.             to the event industry.
principal of In the Loop-Chicago.                           First up was a brief yet captivating performance              Immediately following the induction
   Ray Hansen, director of iml, led a two-part              by Silverguy Entertainment: Two drummers in                ceremony, Andy Sernovitz took the stage
session titled “Gen 2.0 Technology: Demos                   silver costumes and body paint pounded on a                and delivered the keynote address, “Love or
and Explanations of What to Adopt,” giving                  large drum, signaling the start of the morning             Marketing? How Word of Mouth Will Save Your
attendees information on building their                     general session.                                           Brand.” When customers have good experiences,
                                                                     SPECIAL ADVERTISING SECTION

as well as bad, they share information via                           This year’s show floor also featured a pavilion         “Design Tips for These Times,” presented by
social-media outlets like Twitter, Facebook, and                  sponsored by the Chicago Convention & Tourism             Erin McDonald, senior designer at Heffernan
blogs. This sort of word-of-mouth marketing                       Bureau. Twenty-seven C.C.T.B. members offered             Morgan. Four-member female a capella group
can help your brand not only survive, but                         product samples and literature and talked with            Route 66, represented by Live Event Productions,
prosper, as online user communities continue                      planners about their venues.                              entertained the audience from the mini stage
to grow. “Earning the love and respect of your                       As midday approached, attendees took a lunch           with their classic doo-wop sound.
customers is the objective when marketing                         break with tasty sandwiches, salads, cookies, and            As the afternoon continued, the show floor
your product or brand,” Sernovitz said. The                       drinks from Corky’s Catering. Corky’s, the official        remained crowded and energized as planners
inspiring keynote evoked a positive response                      show caterer, provided snacks and beverages in            and exhibitors connected. The education
from audience members.                                            the greenroom for V.I.P. guests and speakers.             sessions resumed at 2 p.m., giving planners
   The show floor opened promptly at 11 a.m. as                       The show floor’s rear lounge, designed by               information on how to cut event costs in an
exhibitors showcased their venues, products, and                  CORT Event Furnishings, featured tufted white             environment of tight budgets and how to get
entertainment ideas. ActionBooth’s energetic                      vinyl circular banquettes and high-gloss white            new ideas from vendors and industry suppliers.
crew snapped photos of attendees as they                          cocktail tables with glass centers. Dramatic              The first session, “Champagne on a Beer Budget:
jumped in midair. Catered by Design raffled off a                  towering floral, provided by Heffernan Morgan,             Food and Beverage Cost-Cutting Techniques,”
$1,000 cocktail reception, which went to Denise                   consisted of red, orange, and yellow gladiolus,           was presented by Vicky Betzig, president
Howard, hospitality assistant from Brinks Hofer                   which contrasted against the white furniture              and owner of Meeting Industry Consulting,
Gilson & Lione. Trump International Hotel and                     and lounge decor for a stunning effect. DJs from          Improving Meetings & Conventions. Dual
Tower Chicago, venue for the Event Style Awards,                  Fig Media played music in the lounge.                     presenters Richard Aaron, BizBash president,
recreated the spectacular view from its 16th-floor                    In the afternoon, the mini stage was a flurry           and Tina Carlson, president of Ivan Carlson &
terrace of Lake Michigan, the Chicago River, and                  of activity, with several 20-minute education             Associates, led the “Ideas in Action” session,
the Wrigley Clock Tower using vinyl wall graphics.                sessions. Among the sessions were “Invitations            which proved to be a crowd favorite.
A popular show-floor destination was sponsored                     That Send Your Message: Case Study Do’s and                  The afternoon general session started at
by the Mexico Tourism Board, which offered free                   Don’ts,” presented by Andrea Liss, founder                3 p.m. with BizBash editor in chief Chad Kaydo
back massages and aromatherapy to attendees.                      and president of Hannah Handmade, and                     giving a keynote presentation titled “The Latest




Chopping Block chefs demonstrated their skills while creating a                             Martini Park served miniature martinis at its booth
variety of small bites at the post-show cocktail reception.                                 while showcasing the venue to attendees.




Sue Tinnish, assistant professor, Les Roches School of Hospitality Management,              The Meetinghouse Companies created a stunning booth with a backdrop of faux
led the education session “Frank Talk: A Planner Town Hall.”                                brick archways, towering floral arrangements, and an elegant table setting.
                                                                   SPECIAL ADVERTISING SECTION




Attendees gathered shortly before the start of the morning general session, relaxing           Silverguy Entertainment’s drummers in silver costumes and body paint
in a stylish lounge designed by Heffernan Morgan, which flanked the main stage.                 pounded on a large drum to signal the start of the morning general session.



Trends in the Changing Event Landscape.”                       professionals and BizBash editors reviewed and                  Grey Goose. The Chopping Block chefs demonstrated
Kaydo shared some cool ideas from events                       judged each entry in three areas before scores                  their skills while creating a variety of small bites that
that BizBash has covered in the past year. Tom                 were tallied, and winners were determined.                      included sushi rolls with spicy tuna, Korean beef
Kehoe, president of Kehoe Designs, joined Kaydo                   Models from Impulse Talent were on hand to                   in lettuce cups, hummus with Chickpea flatbread,
onstage and spoke about trends he’s seeing and                 assist with presenting the awards to category                   and Mexican gazpacho. The venue’s teaching
implementing for his own events.                               winners. The crystal B-shaped awards were                       environment made it easy for guests to interact
   This year, the first BizBash Event Style Awards              expertly created by Society Awards, creators of                 with the chefs, ask questions, and taste various bites.
were bestowed to Chicago-area events. Classic                  the Golden Globe Awards, and etched with the                    Prime Staffing supplied cocktail reception staff.
Party Rentals was the official sponsor of the                   category, year, and BizBash logo.                                   BizBash thanks the Chicago Merchandise
Event Style Awards which began at 5 p.m.                          Immediately following the Event Style Awards,                Mart’s staff, awards show sponsor Classic
with entertainment by Ainsworth Rose, the                      attendees made their way to the Chopping Block                  Party Rentals, and exhibitors, sponsors, and
Jamaican one-man band, who belted out songs                    for a final cocktail reception to celebrate the award            attendees—all of whom made the Chicago Event
with a soothing island feel. The award judging                 winners. Pure Wine sponsored the reception,                     Style Expo & Awards an event to remember.
took place at the Trump International Hotel &                  offering specialty cocktails and wine. The Bacardi              Mark your calendar for next year’s expo,
Tower, where a panel of Chicago event industry                 Mojito Mix Team was on hand to create drinks using              August 19, 2010, back at the Merchandise Mart.


                                                                                Event sponsors:




                                                                                                                               Heffernan Morgan                  Paulette Wolf Events
                                                                                                                                 Event Design

        M&M’s                              The Merchandise Mart                        Classic Party Rentals

                                                                                                                               Prime Staffing, Inc.

                                                                   Signmakers                                                                                     Glow Design Group
Silverguy Entertainment
                              Cort Event Furnishings                                           the Chopping Block
                                                                                                                             Sound Investment A/V

      Grey Goose                                              Mexico Tourism Board                                                                                           iml
                               Impulse Talent Group                                            Chicago Convention
                                                                                                & Tourism Bureau


                                                                                                                                 Corky’s Catering
                                      Trump                  Live Event Productions
  Pure Wine Company                                                                               Bacardi Mojito                                              Brightroom           Frost




     Society Awards                   GoPicnic                       ABCOM                     e-vents registration                   Cork                           Fig Media Inc.

				
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