the jewelry store. Kind of Blue For the past several years, the garden party has To honor the new Tiffany & Company taken place in June. But this year “the Foundation Celebration garden, the construction fences Parkways Foundation hosted a luncheon around the garden decked in the jeweler’s signature hue. literally came down on the Tuesday Now in its seventh year, the Parkways [before the event],” CHICAGO Foundation’s garden party, a fund-raiser said Parkways Lunch tables were dressed up with BBJ’s for the Chicago park district, is commonly referred to Foundation execu- Tiffany-blue linens and as the “hat luncheon.” And at the September 10 event tive director Brenda Kehoe Designs’ pink in Grant Park’s new Tiffany & Company Foundation Palm. “We wanted ﬂoral arrangements. Celebration Garden, guests followed the dress code to use the luncheon that gave the beneﬁt its nickname. Some 650 attend- as a kind of inauguration of the new space, so we ees included a man sporting a Tiffany-blue boater decided to push it back. September is the most and a woman crowned with a mock perfect month in Chicago, weather- Tiffany necklace box. Denise Stefan, Parkways Foundation’s wise, and gardens are typically at the Parkways Foundation’s chairman, Garden Party their peak this time of year.” Although topped her head with a blue bird’s nest Catering Limelight … Food she’s not sure if the event will keep its holding a jewel-studded egg and a fake Illuminated new date or move back to June in the white bird. Flowers, Production, future, Palm said that the extra two Signage, Staging Kehoe If the theme of this year’s luncheon Designs months allotted to this year’s planning wasn’t apparent from the plethora of process proved beneﬁcial. Gauzy blue drapes and Invites Paragon Design Tiffany-blue hats, the decor helped make International “Pushing the event back gave us topiary marked the entrance. it known with silky blue linens, ﬂower Lighting, Tenting HDO more time to build up anticipation, Tickets started at $225 each. She also said that guests Tenting arrangements spilling out of silver Linens BBJ Linen and it gave us more time to fund- seemed “more inclined to give at higher levels” bowls, and rafﬂe tickets that took the Printing YES Print raise,” she said. Last year’s event raked because the luncheon raised funds for the restora- form of bow-tied jewelry boxes. Apart Rentals Classic Party in $300,000, but Thursday’s luncheon tion of Buckingham Fountain, which is part of the from raising funds, the afternoon was Rentals raised closer to $500,000. Palm said Chicago park district. “People are just connected to Sound Redline Event intended to celebrate the renovation of Services Inc. the increased take resulted from preserving the fountain. It’s such a historic icon,” she Grant Park’s south rose garden, made Venue Tiffany & Company a slightly larger guest list—about said. “And perhaps people are just realizing that they possible by a $1.25 million grant from Celebration Garden 30 more attendees than last year. want to be at this party.” —Jenny Berg Chef alum Radhika Desai handed out lamb slid- Food Donation ers topped with cucumber yogurt, Tru pastry chef Gale Gand offered miniature servings of banana cream pie, and Nacional 27 mixologist Adam Seger Thanks to donated food, labor, and event combined kiwi vodka with passion fruit, coconut, pineapple, and lime. space, Common Threads’ ﬁrst World Through ticket sales ($75) and a silent auction, Cookout cost less than $100 to produce. the event raked in PHOTOS: TAY KAUNE FOR BIZBASH (PARKWAYS), MIREYA CIERTO FOR BIZBASH (COMMON THREADS) $29,595, and cost only Common Threads’ On September 17, some 300 guests $90 to produce. “Our World Cookout CHICAGO headed to Common Threads’ ﬁrst World chefs donated the food, Audiovisual Production Cookout beneﬁt at Fulton’s on the River. A nonproﬁt Fulton’s on the River Edge Catering Bistro 110, Boka, Radhika Desai, a former Top Chef contestant, that offers cooking classes to underprivileged donated the space and The Bristol, Café des offered lamb sliders with cucumber yogurt. children, the organization has an advisory board labor, and [Studio AG] Architectes, Carnivale, peppered with well-known chefs, many donated pipe and drape C-House Restaurant, David of whom cooked up snacks for the walk- and decor,” said Novick Burke’s Primehouse, Jake Cafe des Architectes Melnick’s, La Madia, Levy pastry chefs Suzanne around tasting. O’Keefe, adding that Restaurants, Nacional Imaz and Martial Compared to the menu at Common paint and signage were 27, Rockit Bar & Grill, Noguier made Threads’ annual World Festival—a tast- the only things she had Spiaggia, Sunda, Table ing event that typically takes place in to shell out for. 52, Tru, Urban Belly, Vie chocolate-raspberry Restaurant push-up popsicles. March and offers sophisticated interna- She said the cook- Catering, Venue Fulton’s on tional cuisine—the cookout was “supp- out will “absolutely” the River posed to be a little more casual,” said take place next year. DJ DJ Rock City Linda Novick O’Keefe, the nonproﬁt’s “The only thing I think Flowers, Lighting, Linens, Production, Rentals, executive director. “We asked chefs to we’ll change is that we Signage, Staging prepare things one would eat at a cook- want to add a dance Studio AG out. So we had pulled pork, fun burgers, ﬂoor. People really PR XA, The Experiential and drinks with lots of fresh herbs.” wanted to dance” to the Agency Chicago Rentals Classic Party On the restaurant’s riverside patio upbeat tunes spun by DJ Rentals and in its adjoining event space, Top Rock City. —Jenny Berg Joffrey Ballet dancers joined guests on the dance ﬂoor. The Pamella Roland fashion show took place on a runway that spanned the hotel lobby. hotel’s management “wanted to be considerate of New York the guests that were staying at the Palmer House, so we couldn’t shut the [area] down for too long,” Jankowski said. “That didn’t leave us very long at all At a food station in State of Mind to set the runway, the chairs, the lighting, and do a sound check and a run-through with the models.” Not to mention getting the giant trees in place along the Empire ballroom, chefs used liquid nitrogen to prepare The reception offered passed hors At Couture and Cocktails, the Joffrey Ballet the lobby’s periphery. acai berry sorbet. d’oeuvres such as Indian chaat With a team of event designers from Frost lead- aimed to recreate Manhattan’s Bryant Park ing the charge, the transformation was ultimately cones ﬁlled with tomato, potato, in the lobby of the Palmer House Hilton. “a very well orchestrated affair,” Jankowski said. By tamarind, and mint chutney. the time guests arrived, a slick runway spanned the On September 25, some 600 guests center of the lobby, chairs were in place and set with CHICAGO ﬁled into the Palmer House Hilton for gift bags, and the piped-in sound of chirping birds the Joffrey Ballet’s Couture and Cocktails. Comprising underscored the outdoorsy vibe. But by 9 p.m., the a cocktail reception, a fashion show, and an after- Frost team had another mad dash ahead of them: party, this year’s event showcased looks from disassembling the build-out in one hour. Pamella Roland. Inspired by the designer’s participa- While Frost struck the set, guests headed to tion in New York Fashion Week, “we an after-party in the hotel’s Empire wanted to bring a little bit of New The Joffrey Ballet’s ballroom. Set with food stations that York to the Palmer House, and have Couture & Cocktails offered everything from mini turkey everyone believe that they were sitting Audiovisual Production, burgers to ice cream sundaes, the in a tent in Bryant Park,” said Julia Lighting, Staging Frost reception carried on the evening’s After the fashion show, guests headed to a Jankowski, event coordinator at the Catering, Linens, Rentals, theme with passed pizza slices and Staging, Venue Palmer reception in the Empire ballroom, where a food Joffrey Ballet, who assisted women’s House Hilton a deli-style sandwich station decked station offered French fries in mini fryer baskets. board members with planning efforts. DJ DJ Donna D’Cruz with jars of giant pickles. In the Red The challenge of transforming the Fashion Show Producer Lacquer room down the hall, DJ Donna PHOTOS: BARRY BRECHEISEN hotel’s gilded lobby into a park was Lisa Marie McComb D’Cruz—a New York import—spun Flowers, Linens, Rentals heightened by the fact that the crew Blossom Flower Shop music that brought guests and Joffrey had less than three hours to complete PR JKLS PR ballerinas to the dance ﬂoor, just as the task. The event was the ﬁrst time Printing Lowitz & Sons planners intended. that the lobby area had been used Program Printing The The event raked in close to Business Press for a runway presentation, and the $250,000. —Jenny Berg A San Francisco break- dancer performed for the crowd at the August 6 show at Ruby Skye. The beer bike toured Shiny Toy Guns made their Chicago to promote the second appearance on the tour concert at Metro. at San Francisco’s Ruby Skye. The Bravery headlined the tour’s ﬁnal stop at New York’s Webster Hall. Dutch brew’s signature 10-seater beer bike, though DJs such as Steve Aoki, Joe Maz, and Clinton Sparks. Red Light restrictions prevented riders from actually imbibing. Each event also showcased local break-dancers PHOTO: STEVE JENNINGS/WIREIMAGE (SAN FRANCISCO), THEO WARGO/ Amstel Light’s marketing and events agenda during lulls in the lineup. And near the entrance to WIREIMAGE (THE BRAVERY), COURTESY OF AMSTEL LIGHT (CHICAGO) recently has been deﬁned by the brand’s connection the venues, artists from Ad Hoc Art silk screened District to its native Amsterdam and the city’s devil-may-care attitude. “It’s a point of difference that the brand can own, and is something that we’ve had all along,” said custom T-shirts. Outside, the brand’s signature beer bike sat under venue marquees, informing guests where to enter. Amstel Light’s aptly named vice president of market- The bike was pedaled around high-trafﬁc areas Amstel Light sponsored a concert tour ing, Kheri Holland Tillman. “Amsterdam Live captured in each city to raise brand awareness and promote that brought indie rock acts—and a Amstel’s Amsterdam in an authentic environment the concerts. “Beer bikes are big tourist attractions beer bike—to seven U.S. markets. that [aimed to] include unconventional experiences in Amsterdam,” Holland Tillman said. “By bringing and interactive activities.” our bike to the various local markets, we strengthen Amstel Light’s seven-market Amstel Light worked with experiential marketing Amstel Light’s connection to Amsterdam.” COAST TO COAST concert tour, Amsterdam Live, agency Mirrorball to produce the event and tapped What it didn’t strengthen was anyone’s buzz. wrapped up at New York’s Webster Hall August 26 Spring L.L.C. to book the talent for the seven differ- Although Amstel Light ﬂowed freely inside the with live dance, interactive art, and a performance ent shows. The Bravery, Morningwood, and Shiny venues, zoning kept the kegs normally housed inside by the Bravery. Along for the ride—which included Toy Guns were among the headlining acts Spring the beer bike bone dry during the events. stops in Boston, Chicago, and San Francisco—was the secured to perform in the different cities alongside —Michael O’Connell 32 bizbash.com november/december 2009 would beneﬁt. “It was really impor- The In Crowd tant to the hospital that it feel like a very special event but that it also be clear to the guests that the major- For its second annual “In Party,” Brigham ity of the money was going to fund programs,” Rafanelli said. and Women’s Hospital used inventive “We also made a real effort to tabletops, a digital auction system, and a keep the program short,” Florentino streamlined program to reel in $1 million. said. “We wanted it to come off as a celebration, without too many A year after debuting the “In Party,” drawn-out speeches or too much BOSTON Brigham and Women’s Hospital faced time fund-raising.” a big challenge in staging the fund-raising gala’s The hospital replaced a full live Guests dined at long second outing at the InterContinental Boston hotel auction with a primarily digital tables where everyone on September 26: throwing a party for 420 donors bidding system using devices from could watch the auction’s PHOTOS: AVIRIAN LEVY FOR BIZBASH (IN PARTY), LINE 8 PHOTOGRAPHY (ROLLING STONE) that felt like the event of the year, while adjusting to IML that let guests bid on items like progress on large screens. the economic realities of 2009. a New York vacation and a Patriots “Many of our volunteers had fantasy package requested that we not do anything Brigham & Women’s without leaving their seats. too elaborate or over-the-top this Hospital’s In Party As guests bid on items, a screen year,” said the hospital’s director of Audiovisual Production at the front of the room displayed fund-raising events, Bill Florentino, AVFX Inc. the auction’s progress toward the Flowers Winston Flowers who turned to Bryan Rafanelli of hospital’s goal of raising $1 million. Handheld Auction Rafanelli Events to produce the gala. Technology IML “You could feel the excitement build- Rafanelli accomplished part of iPod Photo Booth MVS ing,” said Rafanelli. With the total that goal by replacing ﬂoral arrange- Studio Inc. about $100,000 short of the goal as Lighting Port Lighting ments with centerpieces that spelled the auction ended, organizers held an Systems out the party’s theme while also Production Rafanelli Events appeal to put them over the top, and informing dinner guests about where Rentals Be Our Guest Inc. guests obliged until the thermometer their money was going. Paper blocks Set Mystic Scenic Studios hit the million mark. At that point the Staging Peterson Party arranged across each long dinner room broke out into applause, and Center table spelled out the party’s “In” Tabletop Branding Seaport many guests were immediately ready Paper rectangles stretched themes—innovation, inspiration, and Graphics to dance as Vonda Shepard and her Venue InterContinental across the tables, spelling out incredible care—and detailed facts band came out to perform. Boston words starting with “in.” about the programs the fund-raiser —Brendan Spiegel Elizabeth & the A Rockin’ Catapult performed Sobieski vodka shots served from an ice sculp- for the crowd. ture, or beers from sponsor Fat Tire. Other sponsor involvement included an art exhibit presented by Ciba Vision Air Optix Aqua contact lenses, a display Rooftop dubbed “Suprise Your Eyes” that offered a glimpse back to the bygone trend of Magic Eye posters. Guests picked up single-serving cartons of Ben & For its Rock the Roof party, Rolling Jerry’s from passing trays, or checked out a retrospec- Stone took over the rooftop space at tive of Rolling Stone covers that showed legendary bands and their stories from nights at the hotel. A the Andaz, a venue known in its past plasma screen looped Fox TV trailers. life as a raucous rock ’n’ roll hangout. An intimate concert by Elizabeth & the Catapult—dressed in gear from sponsor More than 300 guests turned OP—entertained guests, who lounged by the pool or LOS ANGELES out for a summer cocktail near the windowed ballroom. DJ Cheyne Tilly spun party hosted by Rolling Stone at the Andaz West from an OP-branded booth. Event staff also wore Hollywood’s rooftop Panorama Room and pool on matching OP T-shirts. August 13. In its former incarnation, Guests left with a Rolling Stone gift bag ﬁlled Rolling Stone the Andaz property was a Hyatt well with the magazine’s took its Rock the known for television-hurling antics current issue, Air Optix Rolling Stone’s Rock Roof party to the from visiting rock stars—a legacy ﬁt Aqua branded misters the Roof Party top of the Andaz for the iconic rock magazine’s party. and postcards, Sobieski Audiovisual Production West Hollywood. The mag’s senior integrated market- key chains, offers Lone Outpost, Inc. ing manager, Shelly Johnson, tapped from Ben & Jerry’s, Design, Production Caravents to produce the party, an and Elizabeth & the Caravents Inc. Event Production and Design event that promoted the magazine Catapult’s CD. A rafﬂe Flowers R. Jack Balthazar and its sponsors with an edge appro- hosted by Fat Tire beer Ice Sculpture L.A. Ice Art priate to the Rolling Stone brand. awarded a winning Lighting Lighten Up Inc. At the fete guests picked up tray- guest with a new Folly Venue Andaz West Hollywood passed signature cocktails, chilled bike. —Alesandra Dubin bizbash.com november/december 2009 33 Ruggiero, the so called “six-pack” will appear on Coca-Cola packaging and in-store merchandise in the coming months. The Glass-enclosed athletes “serve as Coca- shelves of Coca-Cola Cola’s ambassadors for products formed active living and help bases for the bars. encourage and inspire [our customers] to live 2016, as locals had learned an active life,” according to Brunnert, and they all earlier that day. appeared at Friday’s event. Red lighting Clare Brunnert, commer- Along with signing autographs and posing for helped brand the cial channel manager for photos, the six-pack athletes provided entertainment. happening as a Coca-Cola’s central region, At around 10 p.m., Johnson, a former Dancing With the Coca-Cola event. said the company didn’t Stars contestant, took to the stage with her partner view hosting an event on from the show, Corky Ballas, to perform a choreo- PHOTOS: COURTESY OF COCA-COLA, GARY BEECHEY FOR BIZBASH (MINI COOPER) Good Sports the big announcement day as particularly risky, since graphed routine to Michael Jackson’s “P.Y.T.” the party was intended as a celebration of the Games Brunnert said she and her fellow Coca-Cola reps in general, and not just of Chicago’s bid. “Coca-Cola wanted to ensure the event would be celebratory and has been associated with the Olympic Games since upbeat, though they couldn’t predict the outcome of Coca-Cola hosted an Olympics-themed 1928, longer than any other corporate sponsor,” the Olympic bid or what kind of a mood bid-backing she said. “We support the Olympic attendees would be in. To lend a event the day Chicago lost the bid, Coca-Cola’s “Celebrate Games no matter which city or nation lighthearted vibe to the evening, but kept guests’ spirits aﬂoat with hosts, and the goal for [the event] was the Spirit” Event organizers arranged for DJ MoMo dance, music, and comfort food. really to celebrate the Olympic move- Audiovisual Production to spin songs such as Shannon’s ment, our strong support of the 2010 Absolute Production “Let the Music Play” and Pink’s “So “Here’s to ﬁnding parking in Chicago in Vancouver Olympics, and Coca-Cola’s Services What.” Food for Thought’s appetizers CHICAGO 2016,” said one toasting guest at Coca- six pack of athletes.” Catering Food For Thought included comfort foods like french Decor, Lighting, Production Cola’s “Celebrate the Spirit” event on October 2. The Comprising gymnast Shawn Event Creative fries and steamed dumplings in mini cocktail party drew approximately 1,000 guests to Johnson, speed skater Apolo Anton DJ DJ MoMo Chinese takeout containers. At the bar, the tented rooftop of the Harris Theater, which was Ohno, snowboarder Gretchen Bleiler, Creative Development, specialty drinks came with Olympics- Production Legacy decked with brand activations for the soft drink—as ﬁgure skating pair Rockne Brubaker and Marketing Partners themed—but host-city-neutral— well as a few Olympic-ring props and other remind- Keauna McLaughlin, ﬁgure skater Evan Venue Harris Theater for names such as “Finish Line” and “Triple ers of the games that Chicago won’t be hosting in Lysacek, and ice hockey player Angela Music and Dance Axle.” —Jenny Berg Diane Rehm dinner beneﬁting the the show’s 20th and 25th anniversaries. In light of received radio station. the economy, the committee decided to drop this several gifts “We wanted year’s individual ticket prices to $250 (the last fete throughout the to celebrate Diane was $500 a head), which resulted in a sold-out event. night, including and her show and Another draw included the addition of eight NPR a necklace what she brings table hosts: Guests who donated at the benefactor from Tiffany & to listeners,” said ($25,000 for a table of 10) or founder ($10,000 for Company. Carey Needham, a table of 10) levels were guaranteed the chance to director of business dine with NPR personalities such as Cokie Roberts, administration at Nina Totenberg, and Juan Williams. WAMU. Praise for Rehm continued over Design Cuisine’s Needham and a dinner of peach-glazed guinea fowl while speakers 12-member commit- such as NPR’s Susan tee that included Stamberg, Congressman WAMU’s 30th Pretty in Pink Rehm and her staff worked with Campbell Peachey John Dingell, and M.C. Roger Mudd toasted Rehm and her contribu- Anniversary Celebration of The Diane Rehm Show WAMU hosted a drenched-in-pink Topiary centrepieces & Associates’ tions to public radio. Audiovisual Production Maryland Sound party for the anniversary of public topped tables lining the Carolyn Peachey Rehm received several and National Public gifts during the evening, International perimeter of the room. Catering Design Cuisine radio host Diane Rehm’s talk show. Radio for the past including a pendant Caterers year and a half to plan the celebration. The decor necklace with a South Sea Flowers JLB Floral Talk radio host Diane Rehm had a focused on all things pink, with Frost supplying the pearl that, ﬁttingly, took Lighting Frost WASHINGTON lot to celebrate in September—her hot pink uplighting that bathed the venue’s columns 30 months to mature. Production Campbell Peachey & Associates birthday was on the 21st, and on the 26th American and ornate architecture. The pink theme extended to And guests left with a Rentals DC Rental University’s WAMU 88.5 hosted a sold-out gala at the the programs and invitations, both of which had pink gift of their own, a silver Security, Venue Andrew W. Andrew W. Mellon Auditorium to recognize the 30th star borders and a caricature of Rehm by political star-shaped keychain Mellon Auditorium anniversary of The Diane Rehm Show. More than 400 cartoonist Kevin “Kal” Kallaugher. engraved with the words, Valet Unipark Valet Video Catch & Release guests and fans of the radio program gathered to toast The evening was Rehm’s third anniversary “The Diane Rehm Show– Communications Rehm, with proceeds from the formal reception and celebration—WAMU also hosted a gala to celebrate 30 Years.” —Adele Chapin 34 bizbash.com november/december 2009 Kara Mann used the multiple personalities from United States of An ode to a storyline involving a stolen illuminated Tara to create a cross, architect James Biber hung four Swarovksi room that served chandeliers above an identically shaped table in a several purposes. Weeds dining room. Architect Markus Dochantischi built the Californication master bedroom Designer Marie Aiello added to make the bed the focus, recessing playful touches that hinted at it into a large platform with secret Dexter’s fatherhood plotline. compartments for liquor, books, and a few naughty accessories. marketing initiatives as it is on the tube, so the team farthest thing away from the town house.” Sophomore behind the show house made sure 2009 wouldn’t be about recreating past success. “My goal was deﬁnitely to do something different,” explained the But the venue is just a vehicle. For Metropolitan Home, the show house exists as an opportunity to let renowned designers have fun with their assigned Season vice president of brand development at Hachette Filipacchi Media’s luxury design group, Christine Boyle, who works with Metropolitan Home and Elle rooms, without the restrictions or oversight that accompany similar projects. This year’s lineup of designers included Marie Decor and served as project director for the show Aiello, studioMDA’s Markus Dochantschi, and Kara Metropolitan Home and Showtime house. “This year we called not just on interior Mann—and the venue’s abundance of rooms teamed up again for a show house designers, but product designers and architects to allowed for more than one take on any given series. concept—this time in a TriBeCa penthouse. transform the space. It’s a different perspective, so Weeds, for example, was interpreted by three differ- you see things that are more adventurous.” ent designers and teams, ﬁnding its way into a Leaving behind the charm of a At ﬁrst glance, a lineup of different talent isn’t dining room, lounge, and outdoor living area. NEW YORK Gramercy Park town house for a new even the biggest departure for the second outing. The The event lineup is still being solidiﬁed, but Boyle TriBeCa high-rise, Metropolitan Home and Showtime massive space, two penthouses in the Tribeca Summit wants to make sure that everyone involved gets to PHOTOS: EMILY GILBERT FOR BIZBASH deemed last year’s show house partnership worth Loft Condominiums on Greenwich Street, has little in use the space for their own beneﬁt. Sponsors such repeating. The 14,000-square-foot penthouse common with the old town house used last year. as Time Warner Cable have scheduled several events opened September 10, with a roster of nearly 20 “If a penthouse had been hand-delivered to me throughout the run, and Boyle keeps it available for architects and designers paying tribute to the cable last year, I probably would have taken it,” said Boyle, designers to host their own parties, so they can show network’s television series in unconventional rooms who was keen on the new space from the begin- off all of their hard work. To beneﬁt charity partner and outdoor spaces, as well as a schedule of events ning. “But we had the opportunity to use that entire Housing Works, the show house was also open to inside the venue. house, and it just worked out so well. This year, the public (for a $20 admission fee) every weekend The sophomore slump is about as dreaded in when we started scouting venues, we went with the through October 18. —Michael O’Connell bizbash.com november/december 2009 35 Heffernan Morgan’s centerpieces Heffernan Morgan’s decor put tiered vessels, mirror boxes, incorporated chandeliers, and blush cymbidium orchids on cone-shaped topiaries, and top of BBJ’s grey bengaline linens. illuminated centerpieces. Clear Cut The women’s board of the Field Museum let the institution’s latest exhibition, “The Nature of Diamonds,” inspire its gala. Sparkle was in no short supply at the CHICAGO Field Museum on October 17, when the Frost’s women’s board welcomed 900 guests to its annual video of gala. From crystalline centerpieces atop illuminated falling mirror boxes and strategically placed glittering diamonds topiaries to projected images of tumbling dia- measured monds and a dessert embellishment that the menu 50 by 660 described as “golden sparkle curls,” the evening took feet. its visual cues from the museum’s latest exhibition, “The Nature of Diamonds.” According to women’s board manager Trish Far- rell, “The guest list actually exceeded our expecta- tions this year, and I think a lot of that had to do with our very energetic chair, Virginia Bobins. The women’s board members were also very excited and kind of created a buzz about the event. And when you have a spectacular exhibition like ‘The Nature of Diamonds,’ that certainly helps [draw guests] as well.” Food for Thought’s golden-apricot Indeed, the crowd seemed keen to check out tiramisu was enrobed in white chocolate the exhibition. More than once, staffers made their As guests arrived, violinists and topped with “golden sparkle curls.” way through the gown-and-tuxedo-clad attendees positioned on the museum’s main crowded in front of glass display cases, announcing stairwell played classics such as “On “The exhibition will be open for you all night long. the Street Where You Live.” Now please make your way to your dinner seats.” The gala raised more than $1.4 million and drew A diamond-shaped ice about 250 more guests than its previous iteration, sculpture kept champagne which took place in the economi- chilled at the bar. The Field Museum’s cally precarious month of October Diamond Gala 2008. In terms of planning and Audiovisual Production outreach, “the only thing we did a Frost little bit differently was to start fund- Catering Food for Thought raising efforts about three months PHOTOS: ERIC CRAIG FOR BIZBASH Decor, Event Design earlier than in previous years,” said Heffernan Morgan Inc. Entertainment City Lights Farrell. “We just got out there and Orchestra tried to build anticipation. Another Linens BBJ Linen advantage we had was that Tiffany Printing UniqueActive L.L.C. & Company signed on early as the Rentals Hall’s Rental sponsor; we received a lot of very Valet Service Sam’s Valet Parking generous support through them.” Venue The Field Museum —Jenny Berg 36 each city,” Ford said. “We Red Carpet try to give attendees a taste of what it’s like to attend Us Weekly’s Hot Treatment Hollywood event,” a ce- lebrity happening that takes place in Los Ange- les twice annually, Ford To recreate its Hot Hollywood events said. To infuse the Chi- at a Chicago cocktail party, Us Weekly cago cocktail bash with brought a red carpet, a step-and-repeat, At tables topped with a Hollywood vibe, Cac- signage for Cesar Canine and swag bags to the Red Canary. ciola and Ford arranged Cuisine, stuffed animals for a red carpet entrance displayed leashes from On August 27, Us Weekly occupied the and a step-and-repeat CHICAGO Red Canary for a cocktail bash ﬁlled local pet boutique Tails where guests posed for in the City. with brand activations that ranged from highboys photos that posted to topped with plush dogs (a nod to event sponsor the magazine’s Facebook page the following day. Cesar Canine Cuisine) to specialty drinks mixed with The step-and-repeat bore logos for brands such Diet Coke to a photo booth that spat out strips em- as Playtex, and more activations appeared through- PHOTOS: BARRY BRECHEISEN (US WEEKLY), MIREYA ACIERTO FOR BIZBASH blazoned with the Match.com logo. out the lounge. Framing the bar, ﬂat-screen TVs ran Dubbed “Hot Hollywood Summer in Chicago,” a logo reel, and tables held chilled buckets of Bud the event marked the third in a series of happen- Light Lime and stacks of Us Weekly magazines. Reps ings that also took place in Atlanta and Dallas. “The for Biore skin care conducted a beauty poll that let Hot Hollywood consumer events are the magazine’s guests text their answers to an oversize projection annual summer series, and they’re something we’ve screen that updated continuously. been doing for about ﬁve years now,” said Keira Ford, “We wanted to come up with something that Us Weekly’s New York-based senior would make sense not only for the ad- integrated marketing manager, who Us Weekly’s Hot vertiser, but that would be fun, make assisted integrated marketing manager Hollywood Summer an impact within the party, and stay Brenda Cacciola with planning efforts. Event true to the Us Weekly brand,” Ford said. The event, which Ford described Catering, Venue Red About 300 guests turned out for as “fairly turnkey,” follows a similar Canary the event, and Ford said that most of format each year. “We go to three key DJ DJ Craig them learned of the party through Match.com sponsored markets for our advertisers, and we try Flowers A. Vision emails sent to the magazine’s sub- a booth that provided PR JKLS PR to partner with the newest hot spots in scriber database. —Jenny Berg branded photo strips. Throughout the evening, businesses offered Grub Crawl tastes of their specialty items—sushi rolls at Sunda, fried macaroni and cheese bites with trufﬂe dipping sauce at Martini Park—and each establishment Members of the River North Business hosted guests for 45 minutes before the group At River North’s new Mexican moved on to a new des- Association sampled items from 24 area tination. To keep track of River North Business restaurant, Mercadito, servers passed tequila cocktails restaurants at its ﬁrst “October Feast.” their routes, guests used Association’s October garnished with guava slices. checklists that came Feast On October 6, members of the River printed with maps of Entertainment Arthur CHICAGO North Business Association gathered at the area. Murray Dance Studio, Some guests stopped the Merchandise Mart to pick up colored wristbands The planners also The Flat Cats by Sunda for sushi and and ﬁnd out which ﬁve venues would host them had to work around the PR Kurman specialty cocktails. Communications Inc. for dinner and drinks that night. Dubbed “October venues’ needs. “Some Venues Ai Japanese Sushi Feast,” the event divided members, each of whom of the venues were Restaurant and Lounge, had purchased a $50 ticket, into eight groups of 50. hosting private parties Bluprint Restaurant & Lounge, Buca Di Beppo, Each group set out on a route that stopped at differ- and needed us to come Bull & Bear, Hard Rock ent River North restaurants and bars, and at the end early. Some restaurants Cafe, Harry Caray’s Italian of the night, all guests headed to Martini Park for an wanted more than 50 Steakhouse, Hub 51, after-party with live music and dance classes. guests to pass through, Italiasia, La Madia, Martini Park, Maxwell’s at the This was the group’s ﬁrst restaurant-and-bar so we had two groups Club, Mercadito Chicago, crawl, although it had organized networking events going to them. Some Naha, Osteria Via Stato, in the past. Cindy Kurman of Kurman Communica- could only host 25, so Prosecco, The Redhead tions Inc. assisted executive director Sharon Romack we had to split groups Piano Bar, Rock Bottom Restaurant and Brewery, with planning efforts. in two at certain points,” Rockit Bar & Grill, Salute “The biggest challenge we faced was spreading all Kurman said. “From an Wine Bar, Steve’s Deli, the restaurants out to give each group a varied taste event planner’s point of Sullivan’s Steakhouse of River North,” Romack said. “We didn’t want to have view, it was kind of like a Sunda, Theory, Tizi Melloul, Zocalo one group get all the Italian restaurants, for example.” puzzle.” —Jenny Berg bizbash.com november/december 2009 37 SPECIAL ADVERTISING SECTION EVENTS & PROMOTIONS BizBash’s Chicago Expo & Awards Gives Midwest Planners Reason to Rally BizBash’s Chicago Expo, held August 20 at the Stepping off the elevators, attendees found E-vents Registration’s team sped attendees Merchandise Mart, teemed with energy and an elegant registration area by show designer through the on-site registration process using excitement for Chicago events, with a full day Heffernan Morgan. Draped with silken fabrics in a bar-code-scanning system with hardware of education, exhibits, entertainment, and the show’s color scheme of orange and yellow, and printers supplied by Abcom. All attendees networking. More than 1,300 members of the registration lounge included four seating received white recycled polypropylene tote Chicago’s event industry gathered on the Mart’s areas, ﬂoral arrangements, and towering glass bags with plenty of room for brochures and eighth ﬂoor for the second annual event, and pedestals with directional signage. giveaways from exhibitors. Bags included this year’s show featured the ﬁrst Event Style This year’s theme, “Bash the Expected,” treats such as show-branded M&M’s from Awards presentation for the city, honoring the encouraged planners to think strategically, M&M Mars, a show guide, and an offer from best events from last year. providing practical advice on creating events Brightroom photography, the ofﬁcial event Nimlok supplied a 15- by 14-foot vinyl sign with limited resources. Faced with budget cuts, photographer, for professional head-shot that hung outside the Mart; the colorful planners must think more creatively than ever sittings at their booth. sunburst branding could be seen for blocks. before to keep events relevant and on message. Nearly 300 planners attended education Other show-ﬂoor informational signage was BizBash’s staff created buzz before the expo sessions that started shortly after 8 a.m., supplied by Signmakers. BizBash staff and by using social media such as Facebook and grabbing breakfast boxes provided by GoPicnic. out-of-town guests stayed at the recently LinkedIn. Special offers posted on industry sites Paulette Wolf Events & Entertainment handled renovated Holiday Inn Mart Plaza, the event’s and tweets on Twitter announced speakers and event production management, making the day hotel sponsor. updates to the expo schedule. ﬂow smoothly. The Event Style Award for Best Event PR Strategy was awarded to Nacional 27 Chicago “Happy Hour” cocktail classes. Pictured are Britt Roehm (left), and Lauri DeGiacomo (right) of Edible Ink with Megan Wienstroer, BizBash account executive (center). PHOTOS: BRIGHTROOM INC Chicago 2009 Hall of Fame inductees Robert H. Neubert, director of catering sales, Hilton Chicago; Tina Carlson, president, Ivan Carlson & Associates; and Martin Balogh, An elegant registration area from designer Heffernan Morgan illustrated the show’s color scheme and director of meetings and travel, American Bar Association included seating areas, dramatic ﬂoral, and towering glass pedestals displaying signage. SPECIAL ADVERTISING SECTION Nearly 300 planners took part in the expo’s conference program, which included an ActionBooth’s energetic booth crew snapped photos of attendees as they jumped educational session on “Gen 2.0 Technology: Demos and Explanations of What to Adopt.” in midair, and presented photo prints of the experience to booth visitors. Show attendees visited booths and met with more than Big Shoulders Digital Video showcased its Fog Screen, 100 exhibitors to ﬁnd out what’s new for their events. bringing to life logos projected onto a wall of fog. Attendees took part in education sessions personal brands and why contributing to AV services on the main stage were handled such as “Financial Issues for Planning Events online conversations on sites like Facebook, by Sound Investment A/V, who teamed up From the Inside Out,” in which Teri Jarvie, LinkedIn, and Twitter is so important in with lighting designer Frost and video media director of the Meeting Services Council of today’s technology-focused world. Hansen designers Glow Design Group to create a visually Supply Chain Management Professionals, incorporated iml’s polling device into his pleasing experience for attendees. explained how to use budgets as a tool to take presentation, obtaining on-the-spot feedback With the entertainment complete, the the pressure and anxiety out of planning an from session attendees. ofﬁcial program began with the induction of event. Attendees gathered shortly before the start the 2009 Chicago Hall of Fame. This year’s Hall The “Planning Successful Nonproﬁt Events of the morning general session, relaxing in a of Fame inductees were Martin Balogh, director and Galas in Challenging Times” session stylish lounge designed by Heffernan Morgan of meetings and travel for the American Bar attracted nearly 100 planners, who heard from that ﬂanked the main stage. The lounge’s gray Association; Tina Carlson, president of Ivan experts including panel moderator Deborah armless sofas were complemented by white Carlson & Associates; and Robert H. Neubert, Borsum, executive producer for Meetinghouse ﬂoor lamps, glass-topped coffee tables, and ﬂoral director of catering sales for the Hilton Chicago. Companies, and speakers Lee Kite, director of arrangements of deep violet, magenta, and white. Each inductee was presented with an inscribed distinguished events for the American Cancer The general session opened at 10:15 a.m. as silver charger acknowledging their contributions Society, and Andrew Schorr, president and attendees gathered in front of the main stage. to the event industry. principal of In the Loop-Chicago. First up was a brief yet captivating performance Immediately following the induction Ray Hansen, director of iml, led a two-part by Silverguy Entertainment: Two drummers in ceremony, Andy Sernovitz took the stage session titled “Gen 2.0 Technology: Demos silver costumes and body paint pounded on a and delivered the keynote address, “Love or and Explanations of What to Adopt,” giving large drum, signaling the start of the morning Marketing? How Word of Mouth Will Save Your attendees information on building their general session. Brand.” When customers have good experiences, SPECIAL ADVERTISING SECTION as well as bad, they share information via This year’s show ﬂoor also featured a pavilion “Design Tips for These Times,” presented by social-media outlets like Twitter, Facebook, and sponsored by the Chicago Convention & Tourism Erin McDonald, senior designer at Heffernan blogs. This sort of word-of-mouth marketing Bureau. Twenty-seven C.C.T.B. members offered Morgan. Four-member female a capella group can help your brand not only survive, but product samples and literature and talked with Route 66, represented by Live Event Productions, prosper, as online user communities continue planners about their venues. entertained the audience from the mini stage to grow. “Earning the love and respect of your As midday approached, attendees took a lunch with their classic doo-wop sound. customers is the objective when marketing break with tasty sandwiches, salads, cookies, and As the afternoon continued, the show ﬂoor your product or brand,” Sernovitz said. The drinks from Corky’s Catering. Corky’s, the ofﬁcial remained crowded and energized as planners inspiring keynote evoked a positive response show caterer, provided snacks and beverages in and exhibitors connected. The education from audience members. the greenroom for V.I.P. guests and speakers. sessions resumed at 2 p.m., giving planners The show ﬂoor opened promptly at 11 a.m. as The show ﬂoor’s rear lounge, designed by information on how to cut event costs in an exhibitors showcased their venues, products, and CORT Event Furnishings, featured tufted white environment of tight budgets and how to get entertainment ideas. ActionBooth’s energetic vinyl circular banquettes and high-gloss white new ideas from vendors and industry suppliers. crew snapped photos of attendees as they cocktail tables with glass centers. Dramatic The ﬁrst session, “Champagne on a Beer Budget: jumped in midair. Catered by Design rafﬂed off a towering ﬂoral, provided by Heffernan Morgan, Food and Beverage Cost-Cutting Techniques,” $1,000 cocktail reception, which went to Denise consisted of red, orange, and yellow gladiolus, was presented by Vicky Betzig, president Howard, hospitality assistant from Brinks Hofer which contrasted against the white furniture and owner of Meeting Industry Consulting, Gilson & Lione. Trump International Hotel and and lounge decor for a stunning effect. DJs from Improving Meetings & Conventions. Dual Tower Chicago, venue for the Event Style Awards, Fig Media played music in the lounge. presenters Richard Aaron, BizBash president, recreated the spectacular view from its 16th-ﬂoor In the afternoon, the mini stage was a ﬂurry and Tina Carlson, president of Ivan Carlson & terrace of Lake Michigan, the Chicago River, and of activity, with several 20-minute education Associates, led the “Ideas in Action” session, the Wrigley Clock Tower using vinyl wall graphics. sessions. Among the sessions were “Invitations which proved to be a crowd favorite. A popular show-ﬂoor destination was sponsored That Send Your Message: Case Study Do’s and The afternoon general session started at by the Mexico Tourism Board, which offered free Don’ts,” presented by Andrea Liss, founder 3 p.m. with BizBash editor in chief Chad Kaydo back massages and aromatherapy to attendees. and president of Hannah Handmade, and giving a keynote presentation titled “The Latest Chopping Block chefs demonstrated their skills while creating a Martini Park served miniature martinis at its booth variety of small bites at the post-show cocktail reception. while showcasing the venue to attendees. Sue Tinnish, assistant professor, Les Roches School of Hospitality Management, The Meetinghouse Companies created a stunning booth with a backdrop of faux led the education session “Frank Talk: A Planner Town Hall.” brick archways, towering ﬂoral arrangements, and an elegant table setting. SPECIAL ADVERTISING SECTION Attendees gathered shortly before the start of the morning general session, relaxing Silverguy Entertainment’s drummers in silver costumes and body paint in a stylish lounge designed by Heffernan Morgan, which ﬂanked the main stage. pounded on a large drum to signal the start of the morning general session. Trends in the Changing Event Landscape.” professionals and BizBash editors reviewed and Grey Goose. The Chopping Block chefs demonstrated Kaydo shared some cool ideas from events judged each entry in three areas before scores their skills while creating a variety of small bites that that BizBash has covered in the past year. Tom were tallied, and winners were determined. included sushi rolls with spicy tuna, Korean beef Kehoe, president of Kehoe Designs, joined Kaydo Models from Impulse Talent were on hand to in lettuce cups, hummus with Chickpea ﬂatbread, onstage and spoke about trends he’s seeing and assist with presenting the awards to category and Mexican gazpacho. The venue’s teaching implementing for his own events. winners. The crystal B-shaped awards were environment made it easy for guests to interact This year, the ﬁrst BizBash Event Style Awards expertly created by Society Awards, creators of with the chefs, ask questions, and taste various bites. were bestowed to Chicago-area events. Classic the Golden Globe Awards, and etched with the Prime Stafﬁng supplied cocktail reception staff. Party Rentals was the ofﬁcial sponsor of the category, year, and BizBash logo. BizBash thanks the Chicago Merchandise Event Style Awards which began at 5 p.m. Immediately following the Event Style Awards, Mart’s staff, awards show sponsor Classic with entertainment by Ainsworth Rose, the attendees made their way to the Chopping Block Party Rentals, and exhibitors, sponsors, and Jamaican one-man band, who belted out songs for a ﬁnal cocktail reception to celebrate the award attendees—all of whom made the Chicago Event with a soothing island feel. The award judging winners. Pure Wine sponsored the reception, Style Expo & Awards an event to remember. took place at the Trump International Hotel & offering specialty cocktails and wine. The Bacardi Mark your calendar for next year’s expo, Tower, where a panel of Chicago event industry Mojito Mix Team was on hand to create drinks using August 19, 2010, back at the Merchandise Mart. Event sponsors: Heffernan Morgan Paulette Wolf Events Event Design M&M’s The Merchandise Mart Classic Party Rentals Prime Stafﬁng, Inc. Signmakers Glow Design Group Silverguy Entertainment Cort Event Furnishings the Chopping Block Sound Investment A/V Grey Goose Mexico Tourism Board iml Impulse Talent Group Chicago Convention & Tourism Bureau Corky’s Catering Trump Live Event Productions Pure Wine Company Bacardi Mojito Brightroom Frost Society Awards GoPicnic ABCOM e-vents registration Cork Fig Media Inc.
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