RTE lyric fm Marty in the Morning 2012

							Marty in the Morning
 Monday - Friday 07.00-10.00
 Sponsorship Proposal 2012
Marty in the Morning... Music for the
mood you’re in.

A gentle, relaxing wake-up call is available every
weekday morning on RTÉ lyric fm 07:00 - 10:00.

Let Marty Whelan take the sting out of your
morning as you wake up to beautiful music,
whilst still keeping in touch with all the latest
news, weather and travel updates.

Have some fun along the way with light hearted
brain teasers and start your day the positive way
with Marty’s unique brand of good humour and
great music.

“I’ve always loved the buzz of breakfast and I’m
thrilled to have the opportunity to start each day
in good company – yours!, “ says Marty.
The Sponsorship Package
Timing
Monday – Friday, 07:00 to 10:00
Weekly Sponsor Activity
•  7 stings per day (Mon-Fri)
Summary of Activity
•  35 x sponsor cretited stings Mon - Fri
•  52 week sponsorship = 1820 sponsor
   credited stings
2011 Rate Card Cost
•   €440,440

Sponsor Sting (maximum 8” in length)
‘Breakfast with Marty on RTÉ lyric fm with
(sponsor) plus (sponsor tag line)’
Reach & Costs
2011 Sponsorship Fee
12 months €60,000                        (2011 rate card cost €440,440)
6 months €39,000                          (2011 rate card cost €220,220)

Demographic                    Audience             Reach       Ave Freq   CPT 12 months   CPT 6 months
Adults 15+                     30,000               0.9         11.4       €3.39           €4.41
35+                            26,000               1.2         12.0       €3.76           €4.89
ABC1                           19,000               1.3         12.2       €5.06           €6.58
35-54                          12,000               1.0         12.5       €7.69           €10.00
Source Mediastar JNLR October 2010-September 2011




For More Information
Tara Farrell
RTÉ Radio Sponsorship Manager
T 01 2083430
E tara.farrell@rte.ie
For Terms and Conditions please see www.rte.ie/radio/advertising

        @MEDIASALESRTE