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					                          www.worldoffoodasia.com/www.thaitradefair.com



                                   Your        Recipe
I n v I tat I o n                  for     Success
                                                               in Asia
                                             25. - 29.05.2011
                                             IMPACT Exhibition Center
                                             Bangkok, Thailand
                                       tHaIFEX – World of Food asia covering
                                             · Food & Beverage featuring HALAL & ORGANIC Food
                                             · Food Catering & Hospitality Services
                                             · Food Technology
                                             · Retail & Franchise




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 Visit us at our stand:




 Jointly organized by




 Thai Chamber
 of Commerce
THAIFEX – World of Food Asia 2011




                                                          The World of Food
                                                             at your Doorstep in                                                        Asia
                                    FIRST CHOICE FOR FOOD & BEVERAGE INDUSTRY IN SOUTHEAST ASIA
                                    THAIFEX - World of Food Asia attracts over 22,000 visitors and exhibitors globally each year. It is the meeting point for the
                                    exchange of products and services from over 1,000 exhibitors. The trade fair covers the entire food chain and spans across a
                                    broad spectrum of product zones.

                                    If your interest lies in the Asian market, THAIFEX - World of Food Asia is a must-attend trade event this year!

                                    In 2010, 21% (4551) of the visitors representing 101 countries came from overseas. The top 10 visiting countries and regions
                                    are Australia, China, India, Hong Kong, Japan, Malaysia, Philippines, Singapore, South Korea and USA. Network with your peers
                                    – they will be there, you should too!


                                    WHAT’S COOKING IN 2011?
                                    Supporting Events to Maximize your Participation

                                          thailand Chefs Competition                                           World of Halal Conference




                                    Now in it’s second year, this much anticipated culinary
                                    competition for local professional chefs will be held on the
                                    trade fair grounds with various contest categories ranging from:
                                                                                                         Held in conjunction with the mega food and beverage
                                                                                                         trade fair in Asia, THAIFEX - World of Food Asia, visitors
                                                                                                         can expect to further unlock the potential to the global
                                                                                                         halal industry with a high net worth of US2.1 trillion,
                                    Western        Hot food         Pastries to       Fruit and          over this two day conference.
                                    to Thai         to cold          wedding         vegetable
                                                 buffet platters      cakes        carvings to ice
                                                                                      carvings
KEY INGREDIENTS FOR SUCCESS
THAIFEX - World of Food Asia, the mega trade show for Asia’s food and beverage industry will be hosting more than 1000




                                                                                                                                  Your Recipe for Success in Asia
exhibitors from over 25 countries and regions.

A record number of 20 country and regional groups pavilions will be present at the trade fair this year. Their support is
testimony to the strength of the trade fair as a business platform to reach out to Asian and International buyers.

Exhibitor Highlights
 Korea Pavilion                    Singapore Pavilion                              taiwan Pavilion
 The South Korean                                                                  Taiwan pavilion is organized by 2
                                               In support of:
 presence has more                                                                 associations namely Taiwan Food &
 than doubled by 100%                                                              Pharmaceutical Machinery Manufacturers’
 from 2010 with three                                                              Association and Taiwan Food GMP
 new regional groups                                                               Development Association.
 participating this year
                                   Championing Singapore’s                         It’s co-exhibitors are:
 from Gangwon-do,
                                   manufacturing sector, Singapore
 Geumsan, Jeollanam-do                                                             • Anko Food Machine Co., Ltd
                                   Manufacturer’s Federation seeks to
 and Seoul counties.                                                               • Best Food & Pastry Machinery Co., Ltd
                                   drive competitiveness and sustainable
 Korea is represented by           growth through serving industry-                • Chanmag Bakery Machine Co., Ltd.
 the biggest contingent of         specific needs.                                 • Good Friend Food Machine Co., Ltd
 representatives from:                                                             • Jaw Feng Machinery Co., Ltd
                                   The Singapore Pavilion is supported             • Taiwan Food & Pharmaceutical Machinery
                                   by IE Singapore and is represented by             Manufacturers’ Association
                                   9 co-exhibitors namely:                         • Tsung Hsing Food Machinery Co., Ltd
                                   • Chia Khim Lee Food                            • Tzu-Lin Machinery Co., Ltd
                                     Industries Pte Ltd                            • Der Kang Biology Technology Co., Ltd
                                   • Chinatown Food Corporation                    • Flavor Full Foods Inc.
                                     Pte Ltd                                       • Kokumor Foods Co., Ltd
                                   • Chop Hup Chong Food Industries                • Raynex Taiwan Corporation
                                     Pte Ltd                                       • Sunnano Biotech Co., Ltd
                                   • Foodedge Gourmet Pte Ltd                      • Taiwan Food GMP Development
                                   • Ha Li Fa Pte Ltd                                Association
                                   • Lam Kee Fisheries Pte Ltd                     • Wei Lih Food Industrial Co., Ltd
                                   • The Asian Food Factory Pte Ltd                • Yon-Ho International Development Co., Ltd
                                   • Unifood International (S) Pte Ltd
                                   • Win Win Food Singapore Pte Ltd



OVERVIEW OF EXHIBITION LAYOUT




1   Halal Foodcourt
2 Halal                        7 Meat & Poultry
3 Frozen Food                  8 Ready to Eat                   12 Sweets & Confectionery
4   Seafood                    9 Grocery                        13 Alcohol Free Drinks/Alcoholic Drinks
5 Rice & Rice Products        10 Fine Food                      14 Hospitality Services      16 Food Technology
6 Fruit & Vegetables           11 Health & Organic              15 Food Catering             17 Thailand Chefs Competition Area


Don’t miss the online business matching services provided. Maximize your time across both trade fairs - pre-book your
appointments with preferred exhibitors online! Visit www.worldoffoodasia.com to learn more.
                                    PRODUCT HIGHLIGHTS
THAIFEX – World of Food Asia 2011


                                    FInE FooD




                                    Comptoir Francais Du vin Co. Ltd        Fallini                                   Classe Italia
                                    Country: Thailand                       Country: Italy                            Country: Italy
                                    Product highlights at trade fair:       Product highlights at trade fair:         Product highlights at trade fair:
                                    Fine wines from Chile, Spain, France,   Dehydrated cheese in Salsa,               Wines, olive oil, balsamic vinegar, pasta,
                                    Wines from the Grands Crus Classe to    Mediterranean, Pesto and Provenza         chocolate and conserves
                                    great AOC wines                         flavors
                                    GRoCERY




                                    Chop Hup Chong                          Sunnani Biotech Co., Ltd                  Rayong Fish Sauce Indsutry Co., Ltd
                                    Country: Singapore                      Country: Taiwan                           Country: Thailand
                                    Product highlights at trade fair:       Product highlights at trade fair:         Product highlights at trade fair:
                                    BBQ meat & sausages, Pork Ribs, Pork/   High quality soft drinks (non-            Abalone Fish Sauce, Wiset Brand
                                    Chicken/Fish Floss, Crispy Floss        carbonated)/Beverages, Functional         Spicy Sauce and manufacturer of fish
                                                                            Drinks, Sports (Energy) Drinks            sauce from fresh anchovies with low
                                                                                                                      histamine content
                                    HaLaL                                   HEaLtH & oRGanIC                          SEaFooD




                                    Ever Delicious                          Bioasia Ltd                               Golden Prize Canning Co., Ltd.
                                    Country: Malaysia                       Country: Thailand                         Country: Thailand
                                    Product highlights at trade fair:       Product highlights at trade fair:         Product highlights at trade fair:
                                    Cookies made from original recipes      Organic rice cakes, Organic rice chips,   Canned Tuna, Canned Sardines &
                                                                            Organic rice bites, Organic shoyu soy     Mackerel
                                                                            sauce

                                    FooD tECHnoLoGY & CatERInG




                                    thai-German Specialty Glass Co., Ltd    Food Equipment Co., Ltd                   anKo
                                    Country: Thailand                       Country: Thailand                         Country: Taiwan
                                    Product highlights at trade fair:       Product highlights at trade fair:         Product highlights at trade fair:
                                    “Conden Stop” High quality Specialty    Industrial Fish Skinning Machine,         Multipurpose Filling & Forming
                                    Glass                                   Formatic & Dumpling & Skewering           Machines, Automatic Encrusting and
                                                                            Machine, Knifes and Blades for grinders   Forming Machines, Automatic Mini
                                                                            and slicers                               Juicy Bun and Manty Machine
                                                                                                                                        Your Recipe for Success in Asia
World of
Halal 2011
Your Halal Choice in Asia
Following its success in 2010, World of Halal 2011 continues to provide a dedicated platform for businesses in the
burgeoning halal trade to connect and expand their networks in the region and around the world. This year, World of Halal
is held in conjunction with the largest food and beverage trade fair in Asia, THAIFEX- World of Food Asia. With the rapid
expansion of the halal market, this trade fair offers a platform for trade, networking and education in line with the growing
interest in halal products from the non-Muslim community.

World of Halal covers various aspects of the industry ranging from:




Food & Beverage                    Logistics                 Food Technology & Catering

Around 100 halal product suppliers and manufacturers will be showcasing their latest products and technology at
THAIFEX – World of Food Asia 2011.


HALAL CONFERENCE                                                    Day Two, 26 May 2011 | Jupiter 7
Do not miss the regional halal conference which provides a         10.00-10.30   Registration
separate avenue for networking and discussions.                                  Keynote Address
                                                                   10.30-11.10   Central Islamic Committee of Thailand, CICT
This year, the conference will adopt a more focused                              (Thailand)
approach in the areas of marketing halal needs around                            Trends in the Halal Market for American Products
Asia, Europe and the Middle East. The conference will              11.10-11.50
                                                                                 (USA)
also cover areas pertaining to regulatory framework of
respective Halal markets, marketing strategies, branding                         Role of CICT in the Burgeoning Thailand Halal Market
                                                                   11.50-12.30
                                                                                 Central Islamic Committee of Thailand (CICT)
and useful tools relevant to Halal businesses with keynote
addresses from key players from the Halal market in Asia.                        Strategies to Penetrating Halal Market in ME/EU
                                                                   12.30-13.10
                                                                                 (Middle East / Europe)
Expect to learn more about the tricks of the halal market
                                                                   13.10-14.10   Lunch Break
through a series of halal-focused topics and insights from
established key players, making this a must-attend trade                         Managing Halal in South East Asia
                                                                   14.15-15.10
event for those interested in the halal industry!                                (Indonesia / Singapore)

                                                                   15.10-15.50   Halal Certification: Challenges Faced by Companies
Pre-book your appointments across both trade fairs using
our business matching program and maximize your trade              15.50-16.00   Coffee Break
fair experience today! Visit www.worldoffoodasia.com to
learn more.                                                        16.00-16.40   Winning in the Halal Market: Industry Perspective

                                                                   16.40-17.20   Bringing Thailand Halal Products to the rest of Asia
Contact Lynn How at l.how@koelnmesse.com.sg if you
are interested to sign up as a speaker or to attend the            17.20-17.30   Closing Remarks
seminar.
                                                                                                     Correct as of date of print.
                                                                   Please check www.worldoffoodasia.com for the latest updates.
                                    SUPPORTING PROGRAM                                                  SPECIAL FOCUS: SEAFOOD
                                     Day One, 25 May 2011 (Wednesday)                                   Showcasing the largest sourcing platform
THAIFEX – World of Food Asia 2011


                                              opening Ceremony                                          for seafood products in asia
                                              Organized by Department of Export
                                              Promotion/ Thai Chamber of Commerce/
                                    0930-1130
                                              Koelnmesse Pte Ltd
                                              Location: Grand Lobby of Challenger 2
                                              Language: English/Thai
                                              thailand Chefs Competition 2011
                                    Whole Day Organized by Koelnmesse Pte Ltd
                                              Location: Back of Challenger Hall 3
                                                   Efficiency of X-Ray Inspection System
                                                   Organized by Sripipat Engineering
                                    0900-1200
                                                   Location: Jupiter 15
                                                   By Invited Guests ONLY | Language: Thai
                                     Day Two, 26 May 2011 (Thursday)
                                                                                                        This year, THAIFEX - World of Food Asia has expanded its
                                              thailand Chefs Competition 2011
                                                                                                        Seafood section to include a larger sourcing platform for
                                    Whole Day Organized by Koelnmesse Pte Ltd
                                                                                                        visitors. Over 100 exhibitors will be showcasing a large array
                                              Location: Back of Challenger Hall 3
                                                                                                        of seafood products ranging from fresh, frozen, packaged and
                                                   Drying Process of Microwave vacuum                   processed seafood.
                                                   Organized by Sripipat Engineering
                                    0900-1200
                                                   Location: Jupiter 15
                                                   By Invited Guests ONLY | Language: Thai              What to Expect
                                              Presentation of the European Union                        Highlights from the Seafood Showcase
                                              Criteria and Requirement for Food
                                              Geographical Indications (GI) and Best
                                              Practices in thailand
                                    0915-1230
                                              Organized by Thai-Italian Chamber of
                                              Commerce
                                              Location: Jupiter 14
                                              By Invited Guests ONLY | Language: English
                                              World of Halal Conference
                                    1030-1730 Organized by Koelnmesse Pte Ltd
                                              Location: Jupiter 7 | Language: English
                                              1. Food allergen Management (Concept)
                                              2. Food allergen analysis
                                    1100-1300 Organized by Morinaga Institute of
                                              Biological Science, Inc.
                                              Location: Jupiter 16 | Language: English
                                     Day Three, 27 May 2011 (Friday)
                                              thailand Chefs Competition 2011
                                    Whole Day Organized by Koelnmesse Pte Ltd
                                              Location: Back of Challenger Hall 3
                                              Plastic Sealing Method
                                              Organized by Sripipat Engineering
                                    0900-1200
                                              Location: Jupiter 15
                                              By Invited Guests ONLY | Language: Thai
                                     Day Four, 28 May 2011 (Saturday)
                                              thailand Chefs Competition 2011
                                    Whole Day Organized by Koelnmesse Pte Ltd
                                              Location: Back of Challenger Hall 3
                                     Day Five, 29 May 2011 (Sunday)
                                              thailand Chefs Competition 2011
                                    Whole Day Organized by Koelnmesse Pte Ltd
                                              Location: Back of Challenger Hall 3

                                    ** Please note the program is subject to changes, please check on
                                    the website regularly for more information and updates.
VISITOR PRE-REGISTRATION FORM
International Fax: +65 6294 8403 | Local Fax: +662 2664 2076
You can also choose to register online at www.worldoffoodasia.com
  Mr     Mrs       Ms      Other

First Name: _______________________________________________________ Last Name: ________________________________________________________

Company: ________________________________________________________ Job Title: ___________________________________________________________

Address: ______________________________________________________________________________________________________________________________

City / Postcode: _____________________________________________________ Country: ___________________________________________________________

Tel: _______________________________________________________________ Fax: _______________________________________________________________

Email: _____________________________________________________________ Website: ___________________________________________________________

Which show would you like to visit?
   THAIFEX - World of Food Asia 2011         World of Halal 2011         Both

1. What business categories are you in?              ii) Food Catering                                           Logistisc
- THAIFEX - World of Food Asia 2011                      Catering Technology                                     Food Technology
    Agent / Distributor                                  Technical Equipment,
                                                         Appliances and Installations                      3. How did you first learn about the fair?
    Department Store
    Franchising Restaurant/Food Service                  Data, Communication and                           Internet
    Grocery Store                                        Information Systems                                  Email
    Importer                                             Services                                             Website _____________________________
    Manufacturer/Processor/Exporter                      Food and Semi-Luxury Goods                        Invitation
    Retailer                                             Ecology and Conservation                              Association / Chamber of Commerce
    Supermarket                                          Food Technology                                       Koelnmesse (Fair Organizer)
    Wholesaler                                           Food Processing Technology                            DEP (Fair Organizer)
    Others (please specify)                              Packaging Technology                                  Exhibitor
                                                         Beverage Technology                                   TCC (Fair Organizer)
   ______________________________________                Confectionery Technology                              Thai Trade Center / Office of Commercial
                                                         Cooling and Refrigeration
- World of Halal 2011                                    Ingredients                                             Affairs at _____________________________
   Agent / Wholesaler                                    Measurement and Regulating Systems
   Bakery                                                Analytics and Hygiene                             Media
   Convenience Store
                                                                                                                 TV ___________________________________
   Delicatessen/Butcher Shop                         iii) Food Technology
   Hospitality                                                                                                   Magazine _____________________________
                                                         Food Processing Technology
   Importer                                                                                                      Radio _________________________________
                                                         Packaging Technology
   Manufacturer/Exporter
                                                         Beverage Technology                                     Newspaper ____________________________
   NGO / Association/Government
                                                         Confectionery Technology
   Restaurant /Fast Food Chain/Caterer                                                                           Others (please specify)
                                                         Cooling and Refrigeration
   Retailer
                                                         Ingredients
   Service Provider                                                                                              ______________________________________
                                                         Measurement and Regulating Systems
   Supermarket
                                                         Analytics and Hygiene
   Others (please specify)                                                                                 4. Please indicate the purpose(s) of your visit.
   ______________________________________            iv) Hospitality Services                                    Gather information
                                                                                                                 Place orders
                                                         Hotel Equipment and Supplies
2. What are the products of your interest?                                                                       Establish contacts / Visit suppliers
                                                         Interiors and Amenities
                                                                                                                 Seek representatives
i) Food and Beverage                                     Hotel Information Technology
                                                                                                                 Evaluate the show for future participatio
                                                         Security Systems
   Fruit and Vegetable                                                                                           Source products
                                                         Cleaning Supplies and Services
   Halal Food                                                                                                    Others (please specify)
                                                         Hotel Consultancies
   Fine Food
                                                                                                                 ______________________________________
   Sweets and Confectionery
                                                     v) Retail and Franchise
   Ready to Eat
                                                         Retailing Technology                              5.      Please send me more information on
   Dairy Products
                                                         Shop Fittings                                          side events, conferences or workshops.
   Seafood Products
   Meat and Poultry Products                             Product Displays
                                                         Data and Information Systems                      6. Do you need any official arrangement for
   Health Food
                                                         Franchising                                          business matching in advance?
   Grocery Products
   Rice and Rice Products                                                                                        Yes
   Alcoholic Drinks                                  vi) Halal Zone                                              No
   Alcohol-free Drinks                                   Food & Beverage
   Organic Food                                          Food Catering

               All information provided is correct as of date of print. Please check www.worldoffoodasia.com / www.thaitradefair.com for the latest updates.
                     General
                     Information
                     www.worldoffoodasia.com

tHaIFEX – World of Food asia 2011
25 – 29 May 2011
Challenger Hall 1 - 3, Impact Arena,
Exhibition and Convention Center
Muang Thong Thani, 99 Popular Road,
Banmai Subdistrict, Pakkred District,
Nonthaburi 11120, Thailand.
opening Hours:
25 – 27 May: 10:00 hrs to 18:00 hrs.
28 – 29 May: 10:00 hrs to 20:00 hrs.

Official List of Hotels:
Hotel & Contacts                             Room Category & Rates              Estimated travel time (By Car)
DUSIt tHanI
                                             Category: Superior
Rama 4 Rd., Bkk 10500
                                             Single/Twin: THB5,355                         45 mins
Tel: +66 2200 9000 | Fax: +66 2200 9600      *
                                              Nett Price, includes breakfast
www.dusit.com
GRanD MILLEnnIUM Sukhumvit
                                             Category: Deluxe
Sukhumvit 21(Asoke)., Bkk
                                             Single/Twin: THB4,661                         45 mins
Tel: +66 2204 4000 | Fax: +66 2204 4188      *
                                              Nett Price, includes breakfast
www.millenniumhotels.com
HoLIDaY Inn SILoM                            Category: Premier
Silom Rd., Bkk 10500                         Single: THB3,767
                                                                                           40 mins
Tel: +66 2238 4300 | Fax: +66 2266 7701      Twin: THB4,120
www.bangkok-silom.holiday-inn.com            *
                                              Nett Price, includes breakfast
SIaM @ SIaM DESIGn                           Category: Leisure
Patumwan, Bangkok 10330                      Single: THB4,900
                                                                                           45 mins
Tel: +66 2217 3000 | Fax: +66 2217 3077      Twin: THB5,600
www.siamatsiam.com                           *
                                              Nett Price, includes breakfast
SoFItEL CEntaRa GRanD                        Category: Deluxe
Phaholyothin Rd., Bkk 10900                  Single: THB4,167
                                                                                           45 mins
Tel: +66 2541 1234 | Fax: +66 2541 1087      Twin: THB4,661
www.centarahotelsresorts.com                 *
                                              Nett Price, includes breakfast

Stay 2 nights and get 3rd night free !
Official Supporter In Support of       In partnership with tCEB - thailand Convention & Exhibition Bureau,
                                       trade visitors and exhibitors are assured of the best experience when they
                                       participate and stay in Thailand for more than 2 consecutive nights.

                                       Please visit www.worldoffoodasia.com for a list of participating hotels
                                       and privileges.


Contacts
International                      thailand-EXPoRtERS                          thailand-IMPoRtERS
Koelnmesse Pte Ltd                 the thai Chamber of Commerce                Expolink Global network Limited
Ms Lynn How                        Mr Danai Ditsriporn /                       Ms Supaporn Wannaying
Tel: +65 6500 6712                 Ms Sarinya Dumrongpiriyakul                 Tel: +662 640 8013
Fax: +65 6294 8403                 Tel: +662 622 1860-76                       Fax: +662 664 2076
l.how@koelnmesse.com.sg            Fax: +662 622 1880                          wilailuck@expolink.net
                                   tra@thaiechamber.com

				
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