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									STRAWBERRY                                                                                                                          Snack Alert!




                                         REPORT
                                                                                                                                    Strawberry launches
                                                                                                                                    fruit snacks with
                                                                                                                                    All Stars for
                                                                                                                                    Charities.




September 2011



        Strawberry’s
    Grill throws a block
     party for their one
     year anniversary.
       Page 3




 DARRYL BACK IN RIGHT FIELD, AT CITI FIELD
 Darryl holds autograph signing for Mets fans to celebrate the launch of his new fruit snacks.
      Mets faithful are thrilled to see fan favorite      true stars at Citi Field during the event. The most

 Darryl Strawberry at Citi Field.                         exciting part for fans is that they are giving back to a

      Darryl’s September 24th autograph signing was       terrific cause when they purchase the fruit snacks.

 a huge success with fans. Those who bought a box of      Alex Leder from New York City says it best - “I mean,

 Strawberry’s All Stars for Charities Fruit Snacks- at    to enjoy a snack that is healthier than others while

 the Mets Team Store in the Jackie Robinson Rotunda       supporting the fight for Autism at the same time, what

 that day, on sale now, received an autograph and photo   could be better? It’s a really important cause.”

 from Strawberry. “The snacks taste taste great,               The fruit snacks were created by John Luppo,

 meeting Strawberry is amazing and, support the cause     CEO of All Stars For Charities. He brought the idea to

 is vital,” says Josh Myerson of Great Neck. The Fruit    Strawberry, and Strawberry loved it. “The fruit snacks
                                                                                                                              Posing with Fans
 Snacks, which benefit the Daryl Strawberry               is a great opportunity to allow everyone to help us do       Darryl taking a photo with a fan
                                                                                                                      (above) at Citi Field after signing
 Foundation’s fight for Autism, are gluten, cholesterol   something extremely positive. You are buying a box of      the fans box of fruit snacks. Darryl
                                                                                                                                Signing (below).
 and fat free, making them a healthy alternative to       fruit snacks and satisfying your sweet tooth, but what

 traditional candy.                                       you are really doing is helping us change lives by

      The snacks can be found at Citi Field, online (at   donating money to the fight for Autism,” Darryl

 www.all-starsforcharities.com                            Strawberry says.
 www.fightforautism.org and other sites), Strawberry’s

 Grill and at many retailers. The fruit snacks were the        continued on page 2


                                                                                    [1]
                                                            continued from page 1

                                                            Luppo and Strawberry teamed up with Summit             In the News...
              UPCOMING                                Foods to create the fruit snacks, made with real fruit            The New York Post, Wall Street Journal and Fox

                                                                                                                   News Chanel ran a video about the launch of the All

               EVENTS
                                                      juice. Summit has 30 years of experience making and
                                                                                                                   Stars for Charities Fruit Snacks. The video introduced
                                                      distributing candy and snacks. “We made these snacks
                                                                                                                   viewers to the fruit snacks and the motivation behind
                                                      as healthy as possible so they would be good not only
                                                                                                                   creating them.
                                                      for people with Autism but for the consumers. Having

                                                      helped a family member with their own disability, I

                                                      know what these individuals and their families are going

                                                      through - it has made working with John and Darryl on

                                                      this project an honor and a privilege.” Paul Bonfiglio,

                                                      Senior VP of Sales and Marketing for Summit Foods.

                                                            “Working with Darryl on this has been extremely

Darryl Never Stops Helping                            rewarding. When you see children with autism learn,

September 20th:                                       and you see them begin to succeed, there is nothing
Darryl Strawberry Golf Classic                                                                                           Screen Shot of NYPost.com
                                                      better. Knowing that these fruit snacks are helping pave
kicks off its 5th year to raise                                                                                           video coverage (above)
money for the fight for Autism.                       the way for their work is incredible. This is about
In the past year while                                                                                                  Boomer and Carton in the Morning: Darryl was on
continuing to help fund                               helping people who need it, and it is amazing to see the
children's programs, the                                                                                           Boomer and Carton’s number one ranked sports
                                                      results.” John Luppp CEO, All Stars for Charities.
Foundation was successful in
                                                                                                                   morning show in New York promoting the block party,
opening an adult day care                                   The fruit snacks taste great, but there is so much
facility for adults with                                                                                           the Foundation, and the fruit snacks launch.
                                                      more to it than that. It’s about donating to a good cause,
Autism. It is the first of its
kind.                                                 and its nice to see some great stuff, like this, happening

                                                      at Citi Field.
September 24th:
Darryl celebrates the launch of
his All Stars for Charities
Fruit Snacks with Mets fans at                                     Straw and
Citi Field. Fans who buy a box                                    Luppo at the
will get an autograph from
Darryl and a picture. The
                                                                 Candy Expo in
snacks are on shelves at Citi                                       Chicago
Field and other retailers now.

October 22nd:
Darryl and many of his Mets
teammates will gather with fans
at Strawberry’s Grill to
celebrate the 25th anniversary
of the 1986 Mets World Series
victory.


Past Events:
     Summer: Straw announces fruit snacks

launch.

     June: Straw talks to inmates at a prison in NY

about turning their lives around.

     August: Straw mentors young kids in St. Louis

who are trying to stay off drugs.




                                                                                 [2]
                                                                                                                           MEDIA BLITZ
                                                            adults. Everyone had a blast. Festivities included a
Block Party
     During the 1950’s and 60’s things in America           bouncy castle and other carnival games for the kids.

seemed simpler. Kids in New York spent hours together       Additionally, Darryl’s former teammates and some

everyday playing stickball and stoop ball. They snuck       celebs showed up to sign autographs and pose for

into baseball games at The Polo Grounds, Ebbits Field,      pictures, alongside the baseball legend, for fans. While

Shea and Yankee Stadiums. Communities held summer           people clamored for the Strawberry Grills’ amazing ribs

block parties where they came together to celebrate         and excellent food, Strawberry got the other businesses

life. Community meant something.                            in the area to participate and turned it into a complete

     Things have changed a lot since then, New York         community event. “Obviously his restaurant is now a

has changed, kids have changed and so has community.        big part of the Douglaston community and he’s done a

However, when Darryl Strawberry opened Strawberry’s         great job,” says former NY Giants Punter Sean Landetta.
                                                                                                                         Planned Media
Grill in Douglaston, New York, his goal wasn’t just about   The best part is that Strawberry’s Grill continues to

opening a restaurant. “It livens the community, it brings   bring the community together all year long.                  Citi Field:
                                                                                                                         Darryl did several
business to the community, and that’s what we are all
                                                                                                                         interviews at Citi Field
about. When we brought our restaurant here we said we                                                                    to discuss the fruit
                                                                                                                         snacks on Sept. 24th
want this restaurant to be about the community,”                                                                         during the launch
Strawberry says.                                                                                                         celebration. They include:
                                                                                                                         New York Post, New York
     On the one year anniversary of the restaurant,                                                                      Daily News, New York
Strawberry’s Grill more than made good on the promise                                                                    Times, ESPN New York,
                                                                                                                         ESPN.com, WFAN Radio and
by throwing an old school block party for the entire                                                                     many others.
neighborhood. The streets were packed with kids and
                                                                                                                         Future:
                                                                                                                         Darryl is expecting to
                                                                  Darryl, teammates & celebs
                                                                                                                         promote the fruit snacks
                                                                   at block party (above).
                                                                                                                         with ESPN in Bristol, CT
                                                                                                                         on multiple shows in the
                                                                                                                         next 90 days.
                                                                                         D signing                       He will do morning radio
                                                                                       autographs for                    in New York and other
                                                                                     kids in the middle                  markets including Boomer
                                                                                                                         and Carton on WFAN. He
                                                                                        of the block.                    will also be promoting on
                                                                                                                         Sirius Radio’s Mad Dog
                                                                                                                         Channel and all over the
                                                                                                                         web.



                                                                                                                         Fun Fact
                                                                                                                         For every Strawberry Shake
                                                                                                                         sold at Strawberry’s Grill
                                                                                                                         a donation is made to the
                                                                                                                         Darryl Strawberry
                                                                                                                         Foundation.

                                                                                                                       Darryl Working
                                                                                                                       with Shane, a
                                                                                                                        child at the
                                                                                                                         Center for
                                                                                                                       Autism in St.
                                                                                                                       Louis (right).




                                                                                       [3]
September
                                                                           Darryl posing for a picture with one of the youngest




STRAW2011
                                                                           members of the Queens Community during the
                                                                           Strawberry’s Grill Block Party. (below)




                                                                                                   Strawberry’s Golf
                                                                                                  Outing headlines our
                                                                                                   next issue...don’t
                                                                                                   miss it and more!
FOLLOW


                                                            Darryl’s favorite item on the menu at Strawberry’s


                               Fun Fact
                                                            Grill is the 1986 burger.

                                                            In 2006 Darryl married his wife Tracy. They work
                                                            together on the Foundation. Both Darryl and his
                                                            wife are ordained ministers and work to help
                                                            counsel youth.



                          WEBSITE                       FIGHT FOR AUTISM                    MAILING LIST
                          See his calendar, read up
                                                        The Darryl Strawberry               Get on the ball and join
                          on his every move, watch
                                                        Foundation is a 501c3               the mailing list at
                          videos and more all on
                                                        that Darryl and his wife
                          Strawberry’s official                                            www.darrylstrawberry.com
                                                        Tracy started to help
                          site:
                                                        kids with Autism and
                          www.darrylstrawberry.com      their familes around the            PURCHASE FRUIT SNACKS
                                                        United States. To donate,
                                                        volunteer or help in                WWW.ALL-STARSFORCHARITIES.COM
 At the block party, D                                  anyway log onto:                      WWW.FIGHTFORAUTISUM.ORG
throwing water balloons                                 www.fightforautisum.org
   with kids(above).                                  [4]

								
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