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NOT FOR DISSEMINATION IN THE UNITED STATES OF AMERICA, CANADA, JAPAN

OR AUSTRALIA.









Price range for shares in ADLER Modemärkte

between EUR 10.00 and EUR 12.50



Subscription period from 30 May to 14 June 2011 (expected)

Listing in Prime Standard of Frankfurt Stock Exchange planned for 16 June

2011

Target placement volume between EUR 116 million and EUR 145 million





Haibach, 27 May 2011: Today, Adler Modemärkte AG, together with the former

sole shareholder bluO and the Global Coordinator Crédit Agricole Corporate and

Investment Bank, set the price range for its planned IPO at EUR 10.00 to EUR

12.50 per share.



"We intend to use the proceeds from the IPO to accelerate our continued

expansion," said Lothar Schäfer, CEO of ADLER Modemärkte. "We will pursue

this strategy in Germany and its neighbouring countries by opening new stores

and purchasing existing competitors and chain stores." The Company is already a

leading textile retailer for quality and price-conscious customers 45+ in Germany,

Austria and Luxembourg. "We are proud to have successfully put the tradition-rich

ADLER brand back on the path to success through our repositioning," added

Thomas Wanke, board member responsible for sales and expansion. "We are

confident that ADLER Modemärkte's clear focus on the affluent and steadily

growing group of 45+ customers has prepared us well for the future and put us in a

position to continue to expand our market position going forward."



Subscription orders for shares in ADLER Modemärkte may be submitted during

the subscription period beginning on 30 May and scheduled to end on 14 June

2011. The final Offer Price is slated to be set and published on 14 June 2011.

Trading on the Prime Standard of the Frankfurt Stock Exchange is scheduled to

begin on 16 June 2011.



Adler Modemärkte AG is offering a total of 11.629.950 shares within a public

offering in Germany, and in Europe through an international private placement, of

which 2.650.000 million shares will originate from a capital increase and 7.463.000

shares from the transfer of shares held by the former sole shareholder, which has

made a further 1.516.950 shares available to the bank to service the over-

allotment option.



In the event of a full exercise of the over-allotment option, the placement volume

will total between EUR 116.299.500 million and EUR 145.374.375 million.

Following the successful placement of the shares offered under the issue, free

float will amount to approx. 62.8 percent of share capital.





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NOT FOR DISSEMINATION IN THE UNITED STATES OF AMERICA, CANADA, JAPAN

OR AUSTRALIA.



The Company and Crédit Agricole will provide further information at a press

conference on Monday, 30 May at 11:30 a.m. at the offices of Crédit Agricole,

Taunusanlage 14, in Frankfurt.



Further, please refer to the Offer Terms contained in the Offering Memorandum

approved and published today at www.adlermode.com.



About Adler Modemärkte AG:



As one of the leading textile retailers in Germany, Austria and Luxembourg, and

with more than 60 years of tradition and a high level of customer loyalty, ADLER

is, in its own estimation, the market leader among textile retailers for customers

over 45 in Germany in the value price segment. ADLER offers a both broad and

extensive range of womenswear, menswear and lingerie. With a supplementary

range consisting of accessories, footwear, kidswear and babywear, traditional

dress, sportswear and hardware products, ADLER aims to round off its product

portfolio and to exploit existing cross-selling potential in its stores. ADLER is

currently focusing on large-space retail concepts, i.e., the space occupied by the

stores it operates is usually more than 1000 m².



ADLER has a vertically integrated business model with full information control over

all elements of the value chain, and can therefore respond efficiently to changes in

demand. ADLER has also implemented a variable, modular retail space concept

and can therefore react flexibly to the offering of store spaces and occupy location-

specific market niches. ADLER's product portfolio consists mainly of own brands,

the collections for which are designed and compiled to a large extent by ADLER

itself, and then produced by external manufacturers. This is supplemented by a

selected range of external brands. The products are distributed via a broad

network of currently more than 130 stores in Germany, Austria and Luxembourg,

as well as an online store. In the 2010 financial year, the company had over 4,100

employees, on average.





This publication constitutes neither an offer to sell nor an invitation to buy

securities. The shares in Adler Modemärkte AG (the “Shares”) may not be

offered or sold in the United States or to or for the account or benefit of

“U.S. persons” (as such term is defined in Regulation S under the Securities

Act of 1933, as amended (the “Securities Act”)) absent registration or an

exemption from registration under the Securities Act. The Shares have not

been and will not be registered under the Securities Act. No offer or sale of

securities is being made to the public outside Germany. The offer in

Germany will be made exclusively by means of and on the basis of a

prospectus published and available free of charge at www.adlermode.com.



This document is only being distributed to and is only directed at (i) persons

who are outside the United Kingdom or (ii) to investment professionals

falling within Article 19(5) of the Financial Services and Markets Act 2000

(Financial Promotion) Order 2005 (as amended) (the “Order”) or (iii) high net

worth companies, and other per-sons to whom it may lawfully be

communicated, falling within Article 49(2)(a) to (d) of the Order (all such





2/3

NOT FOR DISSEMINATION IN THE UNITED STATES OF AMERICA, CANADA, JAPAN

OR AUSTRALIA.



persons in (i), (ii) and (iii) above together being referred to as “relevant

persons”). The securities are only available to, and any invitation, offer or

agreement to subscribe for, purchase or otherwise acquire such securities

will be engaged in only with, relevant persons. Any person who is not a

relevant person should not act or rely on this document or any of its

contents.









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