Does Your Facebook Fanpage Suck Use These Tips to Make It Hot!

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Does Your Facebook Fanpage Suck Use These Tips to Make It Hot! Powered By Docstoc
					Facebook is the largest social network for every age group. Capitalize on
the Facebook phenomenon by having attractive Facebook fan pages that
produce your company fans, prospects and sales!First things first, spend
plenty of time setting up your Facebook foundation correctly. It is
important to have a personal profile and Facebook pages set up for your
business. These tips focus on your Facebook pages and ways to make them
the most effective.Use a branded wall image, use the image real estate
wisely.Take some time to look at very successful pages and see how they
use the graphic. You should also add a short tag line and website URL.
These items will be part of your brand, what people recognize your
business and fan page as. Your Fans will see this image on every page!
The image should tell the story showing your branded image, a website URL
and a tag line that describes what people should expect by liking your
fan page. Your fan page image can also direct people to "like" your
page.Make this tab the default landing page. Again telling who you are
and what you offer, this page can be preceded by a reveal tab which
encourages all visitors to like your page. This type of reveal tab
greatly increases the amount of people who visit and like your page. Use
an attractive offer here to encourage people to "Like" your page and
increase your fan base. On this welcome tab you can also add an email
auto responder form. Again you must offer something of great value, a
report, a free E book, something that is exclusive and of great value to
the niche and group that will be liking your page. Include an enticing
offer that will allow them to give their email and name. Build your email
list right from Facebook! Give the opportunity for new fans to receive
pertinent valuable information on this tab and build your list. Quickly
grow a fan base of quality leads by offering them value and important
information.Custom Tabs have a separate URL that you can drive traffic
to. A product information tab, a purchase now tab with Facebook specials.
Post status updates on your fan page that drive traffic to these tabs!
The amount of custom tabs you want to use is up to you. You can have a
information tab, videos on another tab. This allows you to have a website
that produces inside Facebook, with a huge advantage, a web site where
you can produce the most important step.. engagement.Create massive
engagementYou are one click away from losing a fan, you must provide
great relevant content. Ask questions, get your fans talking. Facebook
moves very fast, so anticipate the answers and ask questions that allow a
short brief answer that can be entertaining!Some no fail engagement
questions.."Whats the last book you read,?" Get feed back, "I am working
on X What do you think about it?" "Whats your best tip for___?"Allow your
fans to post their face book pages and promote themselves.Always watch
and engage the people who leave comments or like your page, this is
critical. Remember Facebook moves very quickly, so the sooner you can
answer a comment or question the better. If you wait a few days, your Fan
will have forgotten all about you.Move these fans into super fans by
value, content and superior customer service.Identify why they should
like your page, do you want them to opt in, purchase or comment? What
feelings, actions or emotions do you want your fans to have? Cultivate
this carefully! Give your post some gusto.. entertain your fan base, use
pictures, great content and videos. Your goal should be to educate,
empower and give them an action item that they can use.How to turn
Facebook likes into super fans that will bring your business to the next
level. Fans that purchase your product or use your services are the
reason you are doing this whole deal, if they do not purchase this time
is spent in vain. Use social media to turn marketing into direct response
marketing.Drive traffic to Facebook page, when a person lands on your
welcome tab they become a fan, allow them to opt in by offering a gift a
valuable gift.Solidify the relationship with an auto responder. Create
ongoing engagement, use pictures or videos, inspiring quotes, funny
posts. You can then promote the next best thing, the deal on your
website. A deal, a bargain or a special..Brand your self, get the likes,
get the leads and get the customers.Remember the old adage that people
will do business with people they know, like and trust!Facebook pages
allow you to build this relationship and your brand awareness where
people will want to do business with you!What you need is raving super
fans that drive your business and Facebook pages. There are people who
like your page and super fans that are wild about your product or
service. A super fan is one that has purchased your product or service,
had a great customer experience and referred others. Great content,
videos, pictures, and information. Free valuable content produces fans
that trust you. Great customer service produces raving fan
customers.Important Points for Facebook page success.Ensure your page is
set up correctly. Does it flow and look professional? Does your page have
good content? Do all the links work? Double, even triple check grammar
and spelling, this will be your first impression with new prospects,
leads and customers.Invite your friends to like and critique your
page.Post on your page regularly. At least once a week but decide to
regularly post and use Facebook insights to show you when is the best
times to post. Map out your posts and the topics.Engage your fans by
interesting posts.FAN PAGE TIPSet up your vanity URL or page name. Once
you have 25 likes go to http://facebook.com/username and choose your
facebook.com group page carefully. It cannot be changed. You can log in
as your page, and post to people statuses. Post to others pages etc. This
is powerful. You can post to competitor pages, prospects pages.. etc The
fans of that page will see this and some will follow and like your page.
Be careful with this one!Create a deal!Use your Facebook options to
create a deal and get new customers. Give a gift for their time, gift
certificate. Offer a rebate people love rebates. Make your ads engagement
ads..Something that will make people feel good and want to like your ad!
Target your ads, pick the specific people that will view your ads. More
on ads and some great methods in the next post.

				
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