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Effective Google AdSense

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Effective Google AdSense Powered By Docstoc
					Google AdSense is a program that allows businesses to advertise on other
websites. The business pays Google when a consumer clicks on the link to
take them to their website. Google pays some of the amount that it earns
to the website owner than had the advert on their website. This can be
quite an effective way of advertising. It is also a low cost form of
marketing because it doesn't cost the website owner anything to host an
advert and they earn money whenever a visitor clicks on the ad,
regardless of whether that visitor buys anything or not.The Importance of
Maximum AdSense Content RelevancyOne of the most important ways to get
the most out of the Google AdSense program is to make sure that Google
puts the most relevant ads possible on your site. Visitors tare looking
for content on their topic of interest and if they see relevant
advertisements they are more likely to click on the ads than if the ad is
not relevant to their topic of interest.How do you improve your AdSense
content relevancy? Firstly, make sure there are ads that are relevant to
the content of your or pages. It is useful to do this before spending
time designing your site or developing your content.If you are adding
AdSense to an existing site which may have even been built with other
monetization strategies originally in mind, you probably didn't check to
see if other advertisers had developed ads for your market. It is
important that there is a large range of ad inventory for a topic because
if there isn't you are bound to end up with irrelevant ads which most
likely won't be clicked on by visitors looking for something
else.Keywords are vital. You need a good balance between not too much
content that is overstuffed with particular keywords to point of
destroying readability and value, but material which makes sufficient use
of relevant keywords that will attract relevant ads. Gurus maintain that
using keywords with your titles and H1 tags is an excellent optimization
as well.Meta tags used to be a critical aspect of search engine
optimization in general. Nowadays the search engines rely upon meta tags
far less, but there is plenty of evidence to suggest that using ad
relevant keywords in your page meta-tags does increase the relevance of
the adverts displayed. So it can't hurt to make sure you make use of meta
tags.Try to avoid sub standard content anywhere on your page. Whilst your
site may have great content in the main portion of the page, having
irrelevant terms in sidebars, headers and footers can cause some damage.
So take a close look at these navigational parts of the page and remove
irrelevant information that can throw Google off the scent when their
search engines are working out exactly what your page is all about. You
can use AdSense's section targeting tool to remove those problem areas
from AdSense's consideration completely, so long as you do not wish to
show ads in those areas.Focused articles Make sure your content is
sharply focussed on the topic that you are targeting. Don't write long
articles that cover multiple topics, make sure that each article only
addresses a single issue. In fact try to make your whole page about the
one topic as much as possible. Some experts suggest that Google AdSense
tends to reward single themed overall sites with more relevant ads.
Although this may be an unproven rule, in makes sense that following the
practice of focussing in one particular topic will lead to getting ads
placed that are more relevant to that topic.What can you do about Bad
Ads? Make sure you monitor your site on a regular basis so that you
notice when irrelevant ads appear. Once you see them, add them to your
blacklist for the site. Google AdSense gives you the ability to block
individual ads via the Competitive Ad Filter. This will obviously improve
your chances of getting more relevant ads placed that your visitors will
actually click on.Finally, make sure you give close consideration to
which of your sites that you use AdSense on. For example mini sites and
sites that you are using to try and make affiliate sales on are not
usually good sites for Google AdSense, particularly if the product sales
are significant. AdSense ads may distract your customers from joining
your email list or buying the product.Some sites that are mini-sites or
eCommerce sites are around with AdSense at the bottom of their pages.
This may be alright if the AdSense ads are obviously minor or secondary
to the main content. The theory in this case would be that you may as
well make a small amount of money from disinterested visitors that are
about to leave the site without taking you up on the other features of
the site that make you the most amount of money.The more relevant ads are
to the content and topic of your site, the more clicks you will get. Try
to use Google AdSense as a partner in your money making site rather than
a tools for you to use and abuse. Make it obvious to the bots what the
main topic and keyword of your site is and eliminate irrelevant
distracting content where possible. Used in conjunction with other proven
Search engine optimization techniques can add to the money you make from
your site, but when used badly can ultimately be a drain on revenue.

				
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