Social media strategy developed for

							Social media strategy
   developed for



                         ROHAN CHHAJED
     By VIKU MARKETING   JIAO JIAO
                         GEORGE MANGAFAS
                         DANA VANPAMELEN
                         ZHIMIN ZHENG
                Introduction to VIKU


VI……Victory!
KU…..Cool!

• Our firm will provide cool, creative
  original marketing strategies to help our
  clients reach their victory!
                 Mission of VIKU

• Stay cool: “Cool” is about creating desire-
  exclusivity, not everyone can have cool
  products.
• Increase brand awareness of our client
  firm.
• Help your companies reach the target
  market and accelerate revenues.
• Keep impact high and cost low
                 Differential advantages

• Our staffs are from a wide variety of
  backgrounds and disciplines so client can
  broaden in international market or domestic
  market,
• SWOT analysis of our client through doing
  marketing research. SWOT analysis is
  prerequisite to give out a best marketing strategy,
  because the marketing strategy must suits the
  company’s situation and the industry’s
  background.
Differential advantages
          Differential advantages

We have enthusiasm and passion
for our clients' success!
                Social Media strategy

• Overall Social Media Strategy:

       a consistent and fully integrated social
 media campaign for Castrol using multiple social
 media channels. Each aspect of the campaign
 will foster engagement with potential and current
 customers while accomplishing all of
 theaforementioned goals.
                Social Media strategy

• Overall Social Media Strategy:

       A consistent and fully integrated social
 media campaign for Castrol using multiple social
 media channels. Each aspect of the campaign
 will foster engagement with potential and current
 customers while accomplishing all of the afore
 mentioned goals.
                  Social Media strategy

• Facebook, YouTube, Twitter, and FourSquare.

       Each of these channels be fully integrated and
 linked with each other and Castrol’s main website. To
 elaborate, hyperlinks should be available and high
 lighted on every page of each platform. This will
 generate consistency for the brand between each
 aspect of the campaign and augment on-line traffic
 between each site.
               Social Media strategy

• In order to maximize our client’s revenue
  we are suggesting offering a discount to
  the customers that bring multiple cars
  for an oil change.
• Besides multiple cars, higher grade oil
  changes should have some type of a
  promotion too.
               Social Media strategy

• Every on line coupon will offer a discount
  and also explain to the potential
  customer what the benefits are for
  opting for a higher grade oil. For example,
  in the oil lube operator’s site next to the
  coupons will be full descriptions explaining
  why the customer should take that
  particular offer.
                Social Media strategy


•       To partner with a potential car wash
    and/ or a detail shop where links and
    advertisements for both services will
    be in both small owner web sites.
                   Social Media strategy

•       Besides individual car oil services, we will
    recommend to our oil lube operator to offer fleet
    discounts to the local businesses. Under the
    promotional tab in the owners web site would be
    promotions for individuals and businesses.
        For example, we will suggest free pickup
    and drop-off car services for all mid to high
    end oil changes.
                   Social Media strategy

•       Our promotion strategy is not limited only on
    line. In the beginning, awareness of the lube
    shop web site will be very low if any so it is very
    important that the web site is very visible to the
    customers when they are physically on the oil
    lube location. The web site should be in every
    receipt and business card given to the
    consumer.
                  Social Media strategy

•         When the cars are serviced consumer data
    will be collected e-mail included. After couple
    oil changes the oil lube owner cancalculate
    when the next oil change would take place and
    an e-mail can go out to the opt- in list to remind
    the consumer that their car is due for an oil
    change.
                  Social Media strategy

•         Offer free synthetic oil change to a lucky
    winner who voluntarily opt in at the oil lube web
    site. Also, we will entice the potential customers
    to share their e-mail address in order to receive
    free coupons and offers. The opt in process
    will require minimum consumer information
    ( e-mail address only ) .
               Social Media strategy

•        Creating an APPLE or ANDROID
    Application would be another fun way for
    consumers to find out about Castrol Oil
    Lube Shops. The customer puts his / her
    zip code and then all Castrol Oil Shops
    appear within that zip code.
website
             Why this is the best social media
             strategy for the client ?

• Social media strategy incorporates a web site
  linked to high internet traffic sites such as
  facebook and tweeter for maximum exposure.
• Unique social media content that differentiates
  our website from our major competitors.
  – Podcosts from the lube owner and stuff that promotes
    brand awareness & trust.
  – Testimonials from happy customers.
  – Mobile applications for i-phone / android phone users.
               Why this is the best social media
               strategy for the client ?

• Content that identifies the target audience for Castrol
  Oil Lube shop and customize the marketinng message.
   – Discounts for households that bring more than one
     car for service.
   – Discounts for premium services.
   – Target the business community by offering free pick
     up & drop off service.
• Set KPI’s that track social media effectiveness
   – On line special coupons redeemed on site
   – Number of opt-in consumers
                   Why this is the best social media
                   strategy for the client ?

•   Personalize e-mail communication
     – The email will include personal information such as first name
       and car model
     – Email alerts to the customers that reminds him when his next
       carlube servise is due.
     – Special offers and discounts.

•    Cultivate partnerships with other local small business owner
    such as car wash and body detailing shops.
     – Our Castrol Oil Lube website will be linked with our partners and
       offer promotions that will be mutually benefitial and at the same
       time generate more traffifc to our website.