World CruiseIndustRy RevIeW - World Cruise Network by wangping12


									World Cruise IndustRy RevIeW
      WIdenIng hoRIzons foR the CRuIse IndustRy

    World Cruise Industry Review is an associate partner of the Cruise Lines International Association, Inc (CLIA)

           Published by SPG Media Limited, Brunel House, 55–57 North Wharf Road, London W2 1LA, UK
     Tel: +44 20 7915 9600 • Fax: +44 20 7915 9773 • Email: •
World Cruise                      INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    Why is World Cruise Industry Review essential reading?
                                                                                                                                                                                                                                                                                                                                                                                                                                              £5.95    8.00 $8.95

                                                                                                                                                                                                                                                                                              World Cruise Industry Review 2007 Volume 2
                                                                                                                                                                                                                                                                                                                                                                                                                                 2007 Volume 2

    the cruise industry is the fastest growing sector of the travel business.
    the industry, on the back of a strong recovery year and record
    bookings, continues to demonstrate a huge opportunity to grow
                                                                                                                                                                                                                                                                                                                                                   World Cruise
                                                                                                                                                                                                                                                                                                                                                           8.00 $8.95

                                                                                                                                                                            World Cruise Industry Review 2007 Volume 2 2
    business with improved products, new destinations, and tremendous

                                                                                                                                                                             World Cruise Industry Review 2007 Volume
                                                                                                                                                                                                                                                                                          2007 Volume 2

                                                                                                                                                                                                                                                 World Cruise
    momentum. the continued investment in new builds remains high as
    larger and more luxurious ships are encouraging us customers to                                                                                                                                                        World Cruise
                                                                                                                                                                                                                                                      Industry                Review

    either take their first cruise or return for new cruises. the european                                                                                                                                                 £5.95 €8.00 $8.95

                                                                                World Cruise Industry Review 2008 Volume 2
    market has enormous potential, especially with the efforts being made
                                                                                                                             World Cruise
                                                                                                                                                                                 2008 Volume 2

    by many ports throughout europe to provide better facilities for cruise
    visits. Meanwhile, Asia and Australia are proving to be the next                                                          Industry                        Review
    major growth area for the cruise industry.

                                                                                                                                                                                                                                                                                                                                                                                                                    Is building big the way forward?

    World Cruise Industry Review is the premier information source for
    the world’s cruise lines, shipyards and marine architects. Published
                                                                                                                                                                                                                                                                                                                                                                                                                                               Easy does it
    in March and september of each year, World Cruise Industry                                                                                                                                                                                                                                                                                                                                                           Stelios Haji-Ioannou on his easyCruise revolution

    Review provides new ideas and solutions to the key decision-makers                                                                                                                                                                                                       Is building big the way forward?                                                                                                                                Sea sickness
                                                                                                                                                                                                                                                                                                                                                                                                                                       Improving viral control procedures

    in the business to ensure that they produce the best ships and supply
    the best service to both new and existing passengers.                                                                                                                                                                               Royal renaissanceEasy does it                                                    WCR018_Cover.indd 1                                                                                                                           24/8/07 15:13:53

                                                                                                                                                                                                                                                                                    Stelios Haji-Ioannou on his easyCruise revolution
                                                                                                                                                                                                                                               Cunard’s Queen Victoria rules the waves

    World Cruise Industry Review is an associate partner of the Cruise                                                        Weather the storm                                                                                                                                                                                                  Sea sickness
                                                                                                                                                                                                                                                                                                                                           Improving viral control procedures

    Lines International Association, and is distributed at the seatrade                                                        How cruise operators can navigate rising costs

    Cruise shipping Convention, Miami Beach, florida, usA.
                                                                                                                                                                                                         WCR018_Cover.indd 1                                                                                                                                              24/8/07 15:13:53

World Cruise                       INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    NEWS                                                          company’s future strategy and where they intend to         of human resources at holland America, and thomas
    ● the latest news and statistics from the cruise industry     position their brands.                                     Carlson, general manager of International Cruise
      from the last six months.                                                                                              Management Agency.
    INDUSTRY TRENDS                                             ● A review of the 122,000-ton, 2,850-passenger             GUEST AMENITIES
    ● Colin veitch, president & Ceo, nCL Corporation,             Celebrity solstice, which launches in december 2008.     ● Cruising for kids. We examine what the next generation
      discusses the cruise operator’s future as the operator                                                                 of facilities and technology for children will be like and
      ambitiously expands into new markets with new             ● As cruise passengers flock to the Mediterranean            explore what more cruise lines can do to make cruises
      ships such as norwegian Jade and two upcoming,              itineraries, we examine the challenges of operations       more attractive to families. We talk to ozer Balli, vice
      150,000 tonne vessels scheduled for delivery between        in the region looking at how the differences in            president of hotel operations at disney Cruises, Rick
      2009 and 2010.                                              procedures, practices and culture are being                Meadows, executive vice president, marketing, sales
                                                                  addressed. We talk to tom Wolber, senior vice              and guest programmes at holland America and Juan
    ● Pierfrancesco vago, president & Ceo, MsC Cruises,           president of operations at disney Cruise Line,             trescastro, associate vice president guest port services
      discusses the corporation’s future as the operator          which sailed the disney Magic in the Mediterranean         at RCI.
      ambitiously expands into new markets with new ships         last summer, and Jason Lasecki - Public Relations
      MsC fantasia (2008), MsC splendida (2009) and               director at disney Cruise Line.                          BUNKER FUELS
      MsC Magnifica (2010).                                                                                                ● Meeting the challenges of reducing emissions. We talk
                                                                FOOD & BEVERAGE                                              to don gregory, director environment & sustainability,
    MARKET OUTLOOK                                             ● Revolution in the restaurants. food and beverage            BP Marine.
    ● terry dale, president of the CLIA, gives his market        directors face even greater demands as they become
      outlook for 2009.                                          responsible for greater numbers of restaurants on board   ● As oil prices rise, we ask operators how they are
                                                                 ships catering to a diverse clientele. We talk to frank     consolidating their fuel supplies and whether increased
    ● What 21st century cruise passengers want and where         Weber, vice president of food and beverage operations       fuel surcharges are likely to apply in the future. We talk
      to find a new generation of cruisers. We talk to Carolyn   for Royal Caribbean International, Peter Leypold,           to Michael Mcnamara, associate vice president
      spencer Brown, editor-in-chief of Cruise Critic and one    corporate executive chef at Carnival Cruise Lines, tony     of global fuel procurement at RCCL.
      of forbesLife executive Woman’s “25 Most Influential       egger, director of culinary and beverage operations at
      Women in travel list”.                                     seabourn and elizabeth Blau of Blau and Associates.       INTERIOR DESIGN
                                                                 As well as steve Kirsch, director Culinary operations     ● Lap of luxury. An interview with interior architects
    ● daniel J. hanrahan, chairman, Cruise Lines International   at holland America Line and Rolf hensche, director of       yran & storbraaten - designers for two upcoming cruise
      Association’s Marketing Committee and President &          food and Beverage, strategic sourcing for the Carnival      ships for the luxury market: seabourn odyssey, a 450-
      Ceo, Azamara Cruises and Celebrity Cruises, gives          Corporation.                                                capacity ship debuting in June 2009; and the Magellan
      his market outlook.                                                                                                    Residential Cruise ship, the most luxurious residential
                                                               ● Catch that chef. there is shortage of catering staff        cruise ship ever to be built.
    ● gerry Cahill, Carnival Corporation president and           throughout the industry. We examine how this problem
      chief executive officer looks ahead and discusses the      is being addressed. We talk to Jeff Beattie, director

World Cruise                      INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    Editorial (continued)
    ● Interview with fredrik Johansson, partner & senior        ENVIRONMENTAL ISSUES                                      SHIPBUILDING, MAINTENANCE AND REPAIR
      architect, tillberg design, who have designed many        ● sue Cox, environmental consultant, dnv and Marcie       ● We talk to Christer schoug, RCCL’s vice president
      ships including Queen Mary 2, Independence of               Keever, clean vessels campaign director                   newbuildings, about his newly created role which
      the seas and Crystal serenity. Johansson discusses          at friends of the earth discuss how the industry can      sees him work with the various on-site newbuild
      the relationship between operator and designer in           best prepare for changes in environmental laws.           teams.
      creating new concepts as well as their upcoming
      projects including a “mother ship” capable of             ● the challenges of ship recycling. We talk to            ● stretching ships. We examine the challenges of
      launching a fleet of smaller vessels.                       gramann henning, environmental engineer                   expanding and refurbishing to create better, more
                                                                  at germanischer Lloyd.                                    spacious vessels. fred olsen Cruise Lines’ Braemar
    ● Classic v. contemporary. the future of the cruise liner                                                               has been lengthened to increase capacity. We talk
      suite. We talk to Joe farcus, chief naval architect       SAFETY AT SEA                                               to fred olsen’s managing director Mike Rodwell and
      and interior designer for Carnival Corporation, who       ● We examine whether current safety procedures              marketing director nigel Lingard and Blohm and voss
      discusses the launch of Costa Cruises new ships in          at sea need to be evaluated in the wake of high           engineer Mathias eschner and space, the design
      2009.                                                       profile incidents. Is safety being compromised as         Practice managing director, Mark hilferty.
                                                                  ever bigger ships are being launched and is officer
    PORTS AND DESTINATIONS                                        and crew training and port infrastructure keeping       ● the challenges facing the european ship yards.
    ● Roberto Perocchio, managing director of the venice          up? We talk to southern ocean Coalition’s James           We ask shipbuilders how they are responding
      Passenger terminal discusses how ports are going            Barnes, gerry ellis, seabourn Cruise Line’s director      to pressure from Asia.
      to address the threefold increase of cruise traffic to      of compliance and designated person ashore, Rene
      the Mediterranean. We also talk to Antonio de Rosa,         Roussel, vice president, nautical and compliance for    Editorial content is subject to change
      vice president of cruise operations at Costa Cruises.       holland America Line and Chris Metson, P&o’s fleet
                                                                  safety manager.
    ● how can cruise lines improve passenger experience
      demand in oversubscribed destinations like the            ● how to combat the terror threat. We speak to
      Caribbean? We talk to Andrew Poulton, director of           dimitrios theologistis, head of unit, security policy
      strategic marketing at Regent seven seas Cruises,           and maritime security at the european Commission.
      the Barbados department of tourism, simon douwes,
      director of itinerary planning at holland America and     ● Is safety being compromised as ever bigger ships are
      Matthew sams, vice president of Caribbean Relations         being launched and is officer and crew training and
      at holland America.                                         port infrastructure keeping up? We speak to Captain
                                                                  Birger - vP nautical operations at Crystal Cruises.
    ● new south American itineraries. We talk to the
      operators to discuss where south America fits in
      with their future strategy.

World Cruise                       INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    Readership & Distribution                                                          Readers of World Cruise Industry Review include individuals from the following organisations:
    We continue to make a massive investment in the circulation of
    World Cruise Industry Review and have created the most exciting                   CLIA member cruise lines:
    database available. Copies are sent by name to decision-makers                    l American Cruise Lines            l Carnival Cruise Lines       l Celebrity Cruises
    in the cruise industry, generating a projected readership of                      l Costa cruises                    l Crystal Cruises             l Cunard Cruises
    approximately 23,000 (publisher’s survey.) this accounts for virtually            l disney Cruises                   l holland america line        l MsC Cruises
    all of the purchasing activity made by the world’s cruise lines. the              l AMA Waterways                    l hurtigruten                 l norwegian cruise Lines
    publication is audited by the ABC after publication in March and                  l oceania Cruises                  l Azmara Cruises              l Pearl sea Cruises
    september of each year.                                                           l Princess cruises                 l Regent seven seas Cruises l Royal Caribbean Int.
                                                                                      l seabourn Cruise Lines            l seadream yacht Club         l silversea Cruises

    Geographical Distribution
                                                                                      l Windstar Cruises                 l Majestic America Line       l uniworld River Cruises

                                                                                      Non-CLIA member cruise lines:
                             Rest of world 7%
     Americas 39%                                                                     l Aida-seetours                    l Birka Line                  l Clipper Cruises
                                                Asia 12%
                                                                                      l easy Cruise                      l fred olsen                  l hapag-Lloyd
                                                                                      l hebridean Island Cruises         l Indian ocean Cruise         l Japan Cruise Lines
                                                                                      l Louis Cruise Lines               l oceania Cruises             l orient Cruises
                                                                                      l saga Cruises                     l sea Cloud Cruises           l star Cruise Lines
                                                                                      l sun Cruise Lines                 l thomson Cruises             l norwegian Coastal voyage

                                                                                      Leading shipyards, including:
                         Western europe 42%
                                                                                      l Aker yards group                 l Meyer Werft                 l fincantieri
                                                                                      l Lloyd Werft                      l Mitsubishi                  l t Mariotti

    Reader Response                                                                   l Blohm + voss gmbh
                                                                                      l Chantiers de l’Atlantique
                                                                                                                         l Atlantic Marine Inc.
                                                                                                                         l grand Bahama shipyard
                                                                                                                                                       l union naval Barcelona
                                                                                                                                                       l vancouver shipyards
    Quality content combined with a first-class approach to circulation will
    ensure that advertisers are able to reach and impress the buyers they             Designers and naval architects, including:
    need to influence.                                                                l AMK                              l geM                         l Knud e hansen
                                                                                      l sMC design                       l tillberg design             l studio ACht
    World Cruise Industry Review offers readers numerous options to respond
                                                                                      l semermar                         l Interior design Int         l stirling design Int
    to advertisements. each edition will feature a buyers’ guide listing and a
                                                                                      l Partner-ship-design              l studio de Jorio srl         l njal R.eide
    comprehensive advertiser index.
                                                                                      l Architects engineers Assoc       l three Blind Mice            l Joseph farcus Architects PA
                                                                                      l danish Interior                  l Mivan                       l designteam
    direct responses to advertisements, together with category responses, are
                                                                                      l Peter yran & Bjorn storbraaten
    sent to advertisers at regular intervals for up to a year after publication.

World Cruise                    INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    Our online connection:, in conjunction with its sister publication,
    enables easy and thorough communication between buyers and sellers through
    multiple, fully optimised channels.                                               stimulating content and focused services for your business:

                                                                                      l Industry Projects:
    our online service brings together a global community of industry professionals
                                                                                        details of past, present and future projects, including an indispensable source of
    and a wealth of market knowledge based around extensive experience.
                                                                                        direct links to tier suppliers.

                                                                                      l Products and Services:
                                                                                        Categorisation of leading suppliers, providing buyers with crucial information for
                                                                                        critical purchasing decisions.

                                                                                      l Feature Articles:
                                                                                        strategic articles and compelling comment written by leading industry minds and
                                                                                        covering the cutting edge of technological and strategic development.

                                                                                      l Newsletter:
                                                                                        A monthly update containing links to new content and service providers.

                                                                                      l Key Websites:
                                                                                        A repository of knowledge containing major business-to-business resources on
                                                                                        the web.

                                                                                      l Events:
                                                                                        the latest conference and meetings of particular relevance to the market.

                                                                                      l White Papers

                           A repository containing the latest analysis, insights and technology solutions updates.

World Cruise                       INDUSTRY REVIEW
WIdenIng hoRIzons foR the CRuIse IndustRy

    A Prime Location to Get Your
    Message to the Right People…
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World Cruise                      INDUSTRY REVIEW
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    Marketing Options
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       In Print
       l We ensure your messages and your brands are placed in front of key decision-makers,
         providing you with invaluable exposure for your business.
       l We offer a precise reader response system, a buyers guide listing and a comprehensive
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       l strategic placement allows your advertisement to be positioned in the section that focuses                                                                                                                                                                                                                                                                                                                         £5.95   8.00 $8.95

                                                                                                                                                                                                                                                                                  World Cruise Industry Review 2007 Volume 1
         specifically on your product area, highlighting you as a primary solution provider.                                                                                                                                                                                                                                                                                                                    2007 Volume 1

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                                                                                                                                                                                                        World Cruise Industry Review 2007 Volume 2
                                                                                                                                                                                                                                                                                                                                        2007 Volume 2

       Online                                                                                                                                                                                                                                        World Cruise
                                                                                                                                                                                                                                                         Industry                                   Review
       l We exploit the dedicated readership that our own data centre has developed over the last                                                                                                                                                  

                                                                                                          World Cruise Industry Review 2007 Volume 2
         two years.                                                                                                                                        World Cruise                                                                                                                                                              New dawn as
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                                                                                                                                                                                                                                                                                                                                     with the Caribbean
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       l our innovative projects and news sections are regularly updated, bringing industry
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       l each section of is fully optimised to attract relevant traffic
                                                                                                                                                                                                                                                                                                                                                                                                                         Cleaner cruising
                                                                                                                                                                                                                                                                                                                                                                                                              IBIA examines the environmental
                                                                                                                                                                                                                                                                                                                                                                                                                    considerations shaping the

                                                                                                                                                                                                                                                                                                                                                                                                                          industry of the future

         from all the world’s major search engines.                                                                                                                                                                                                                                                                                                                                                                 On-board evolution
                                                                                                                                                                                                                                                                                                                               Is building big the way forward?                                          How cruise lines are tailoring their
                                                                                                                                                                                                                                                                                                                                                                                                         services for the modern passenger

                                                                                                                                                                                                                                                                                                             WCR017_Cover.indd 1                                                                                                                   20/2/07 15:57:43

                                                                                                                                                                                                                                                                                                                                                        Easy does it

       Account Management
                                                                                                                                                                                                                                                                                                                                  Stelios Haji-Ioannou on his easyCruise revolution

                                                                                                                                                                                                                                                                                                                                                      Sea sickness
                                                                                                                                                                                                                                                                                                                                                Improving viral control procedures

       l our dedicated account management service provides a truly personal touch, with each                                                           Royal renaissance                                                           WCR018_Cover.indd 1                                                                                                                          24/8/07 15:13:53

         client assigned an individual account manager.
                                                                                                                                                         Cunard’s Queen Victoria rules the waves

World Cruise         INDUSTRY REVIEW
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    Buyers Guide                                                           Search Engine Optimisation
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    Ship Technology section
                                                                                                                                                                                                                                                    6th page Panel – £1,450
                                                                                                                                                                                                                                                    Double Panel – £2,900
    Your Company

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