CURRICULUM VITAE 1. Family name: Gehrig 2. First names: Waltraud Ursula 3. Date of birth: 09.05.1969 4. Nationality: German 5. Civil status: Single 6. Education: Institution Degree(s) or Diploma(s) obtained: (Date from - Date to) October 1988 - April 1996 Magister Artium in Media and Communication Sciences, Eastern Slavic and German Studies 7. Language skills: Indicate competence on a scale of 1 to 5 (1 - excellent; 5 - basic) Language Reading Speaking Writing German 1 1 1 Russian 1 1 1 English 1 1 1 French 4 5 5 Turkish 4 5 5 Georgian 4 5 5 Polish 4 5 5 8. Membership of professional bodies: - Full member of ESOMAR (Professional Organization of Market Researcher) 9. Other skills: - Computer literate in standard software applications - Skills in financial and business administration - Management skills on an executive management level 10. Present position: Senior Expert in Communication, Institutional Capacity Building 11. Years within firm: Partner in the Germany based company ‘Experplan GmbH’ specialised on regional development and business incubation 12. Key qualifications: - Communication expert in countries of transition - Strong marketing and communication expertise in CIS countries, Balkan states and partly Middle East in commercial and non-commercial sectors - 12 years working and living in the countries of the Former Soviet Union since 1985; incl. regular visits - Special focus on Russia and the Transcaucasian region - 7 years experience in qualitative market research, sociological research, communication strategies, conduction of communication campaigns - Knowledge of writing ToRs for EU projects - Knowledge of EU documentation, regulation and project management - Strong knowledge of EU visibility - In-country management of donor projects (EU and DFID) - More than 14 years working experience in Eastern European countries on the executive level; excellent knowledge of local circumstances / business environment - Experience in working in Arabic countries since 2007 - Specialized in knowledge, information management, intercultural management and mediation - Experienced in institutional capacity building, monitoring and evaluation - Experience in setting up and managing offices/projects and companies under difficult circumstances 13. Professional experience Date from – Location Position Description Date to From 11/10 to Bosnia & Senior Communication and EU project: Support to BiH to meet the requirements of the Energy Community Treaty with special focus on date Herzegovina Research Expert (Eptisa, Energy Efficiency and Renewable Energy. Spain) Setting up and implementing a communication strategy for the project with focus on key stakeholders with special focus on EU visibility Undertaking a public education campaign 09/10 Middle East Senior Communication and Conduction of executive level interviewing in the framework of a business evolution study organized and Research Expert (GfK, conducted by a large Telco supplier through the German market research company GfK Germany) Strategic research on executive level in the mobile telecom business 02/10 & 4/10 & Tbilisi, Instit. Capacity Building Expert Elaborating a Value Chain Analysis for the Georgian Wine Sector 06/10 Georgia (CBI, Netherlands) Support in Institutional Capacity Building to the Georgian Wine Sector 09/09 – 11/09 Moldova, Senior Marketing Expert Setting up and implementing a marketing strategy for the’ Moldovan Sustainable Energy Efficiency Fund’ Chisinau (Fichtner AG, Germany) (EBRD) during the inception phase Analyzing the media situation in Moldova; Adapting the marketing strategy to the given situation. Focusing on Energy Efficiency and Renewable Energy 06/08, 08/08, Jordan Senior Communication Expert Setting up a communication strategy for the future water regulatory body to promote its set up and Technical 10/08 (IPA Economics, UK) Assistance for Support to the Implementation of the Water Services Management Program – “Al Meyyah” (EU-Project) Analyzing the media situation in the Middle East, focusing on Jordan; Understanding the level of media freedom in Jordan by interviewing several editors-in-chief of different media outlets. Adapting the communication strategy to the given situation. Spring 2006 – Middle East, Senior Communication and Regular conduction of executive level interviewing in the framework of a customer satisfaction study spring 2010 Turkey, CIS Research Expert (Metrinomics organized and conducted by a large Telco supplier through a German market research company countries GmbH, Germany) Analysis of results and conduction of workshops for improvement of customer relations Strategic research on executive level in the telco business 12/07 – 11/08 Romania Senior Communication Expert Setting up and implementing a communication strategy and the action plan for the electricity regulatory body (KE) (IPA Economics, UK) to promote liberalization of the Romanian electricity market Analyzing Romanian media situation; organizing and conducting a workshop for journalists to train them regarding information dissemination and management. Working with journalists through the press department of the Romanian electricity regulatory body. Preparation of information material with special attention on EU visibility guidelines Implementation of the awareness campaign on the liberalization of the electricity market in Romania 10/07-02/08 Ukraine Senior Communication Expert Writing ToRs for the communication component of the project “Women’s and children’s rights” in Ukraine for (TL) (Diadikassia, Greece) a multi-million project fund (5-7 million Euro) Focusing on a common visibility strategy for all information produced by the stakeholders of the project; Analyzing Ukrainian media situation; 10/07 Croatia Senior Marketing Expert “Decentralization and Reorganization of Croatian Employment Service” (Diadikassia, Greece) Creation of modules for conducting different events for the CES across Croatia Revising marketing material of the CES Date from – Location Position Description Date to 03/06 – 05/08 Moscow, General Manager / Senior The company is specialized in communication and PR sector, running projects in Russia and wider NIS. Russia Communication Expert Working for private business predominantly (International and Russian companies) (Gehrig Consulting, Russia) Specialized in intercultural communication, conflict management, executive coaching (Russia, Transcaucasus and Central Asia) Qualitative market research mainly focused on executive management level Telecommunications market in Western & Eastern Europe, Middle East Cultural brokerage in the area of marketing Analyzing and constantly updating the knowledge of the media situation in various countries) 05/06 & 06/06 Serbia, Senior Communication Expert Support to the Serbian Energy Regulator in the framework of European Agency for Reconstruction project for Belgrade (IPA Economics, UK) the Serbian government Conducting a workshop for the local energy regulator to prepare its management for its first media appearance 06/03 – 03/06 Moscow, Head of representative office Organizing and conducting qualitative and quantitative market research in Russia, predominantly for Russia (Gesellschaft für innovative international clients. Marktforschung, Germany) Final reporting in English and Russian Design and organization of qualitative studies 01/02 – 05/03 Moscow, Head of representative office Management and coordination of CCG Communication projects in Russia Russia (CCG Communication, UK) Close co-operation with local media in Russia, organization of public awareness campaigns, design of publishing and communication activities etc. 07/02-12/02 Moscow, Project Manager (CCG “Tacis Information and Communications Project” for Russia; promoting activities of the European Union in Russia Communication, UK) Russia; Organizing a trip of European journalists to nuclear-driven-submarines in Murmansk and inform them how journalists in Russia on sensitive issues. Organizing workshops and provision of information to journalists in Russia. Supervision of obeying the EU visibility guidelines and promotion of EU related matters in Russia 04/02, 06/02 Kirgizstan PR Expert (IPA, UK) Development of the communication strategy in the framework of the DFID project “Tariff Policy Project” for the Kyrgyz government in order to justify the tariff increase for electricity and promote energy efficiency (mapping of the energy sector structure, needs, development etc.) 10/01- 12/01 Belarus Communication Expert Integration, 10/01-11/01 - EU-Monitor of four Tacis media projects in Minsk, Belarus Monitoring of four Tacis media projects in Belarus. This activity includes interviewing various key players of the project to assess their performance. In-depth analysis of the current Belarusian media landscape. Talking to editors-in-chief, journalists from various media outlets in order to understand the level of media freedom in Belarus; giving recommendation and advice how to work on developing a standing in a non- democratic environment with the help of European and international projects. 10/01-06/02 Georgia Communication Expert (ISA Setting up an internal communication system, establishing Western standards; Working on Human Service, Georgia) Resources matters (appr. 50 employees); Providing specialized training on communication, public relations, marketing etc. training to the upper management 04/00 – 06/ 01 Tbilisi, General Manager (GT Mobile, Identification of business opportunities and setting up a company in Georgia from scratch in the Georgia Georgia /Turkcell, Turkey) telecommunication sector as a General Manager. Building up technical infrastructure, introducing a crisis communication system, development of promotion plan and dealing with governmental organizations. Working on telecom legislation in co-operation with Georgian parliament to ensure equal competition. Development of the Business commercial plan and required marketing activities. Date from – Location Position Description Date to 12/99-03/00 Baku, Project Manager (BMB Day-to-day management at the Tacis Coordination Unit. Preparations of PR-events, press conferences and Azerbaijan Arcadis, NL) kick-off meetings. Dealing with donor-organizations, local government and parliament, and diplomatic representations of the European Community in Azerbaijan. Special focus on energy policy in Azerbaijan and the region in general. Following and obeying EU visibility guidelines 09/98-11/99 Kazakhstan, Communication Manager & Regional Coordinator of the Central Asian Region of the “Tacis Environmental Awareness Raising Program“, Uzbekistan, Regional Coordinator (HUKS, based in Almaty, Kazakhstan: Kirgizstan, Finland) Working with local parliaments, NGOs and mass media. Fully responsible for all activities which take place in Turkmenistan the framework of the program in this region. Organization of media events, an environment week, parliament meetings, seminars, public awareness events, video libraries Conducting workshops for journalists from the Southern Caucasus in Tbilisi and try to help in networking between journalists from Armenia and Azerbaijan; trying to work on conflict solution; Helping journalists to work properly in the media sector and paying attention to copyrights and international rights. Teaching them how do develop themselves and their media outlets in a non-democratic environment 02/97-07/98 Azerbaijan, Communication Manager & Regional Coordinator of the Southern Caucasian Region of the “Tacis Environmental Awareness Raising Georgia, Regional Coordinator (HUKS, Program“, based in Tbilisi, Georgia: Armenia Finland) Creation of infrastructure, responsible for the set up and the management of the offices in all three Transcaucasian countries such as Georgia, Armenia and Azerbaijan. Working with local parliaments, NGOs and mass media. Fully responsible for all activities which take place in the framework of the program in this region. Organization of media events, an environment week, parliament meetings, seminars, public awareness events, video libraries Conducting workshops for journalists from Central Asia; Helping journalists to work properly in the media sector and paying attention to copyrights and international rights. Teaching them how do develop themselves and their media outlets in a non-democratic environment 05/96 to 02/97 Belarus, Media and Communication Communication and media specialist for the Chernobyl safety related project including the analysis of existing Russia, Manager (European Media communication strategy and published material of Belarus, Russia and Ukraine and setting up of new Ukraine Institute, Germany) communication strategy in order to deal with the aftermaths of the Chernobyl accident. 1990-1996 Germany Publishing Consultant (VCH, Working in various departments of VCH-Scientific Publisher (today Wiley & Sons), mainly dealing with Germany) marketing issues, client services, public relations and publishing. Design of promotional plan, promotional material for books, journals and other publications.
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