Mark Catlin of Apple Valley, MN Releases New Advertising Campaign,
“Messin’ with Sasquatch”
Mark Catlin is excited to announce his accomplishment with the Beef Jerky advertising campaign.
Online PR News – 09-February-2012 By now, a high percentage of the cable television audience in the
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United States has seen at least one of the Jack Link’s Beef Jerky “Messin' with Sasquatch" television
advertisement. Mark Catlin , a member of the marketing team that created these spots, describes the basic
“Messin’ with Sasquatch” formula as: “A group of friends are enjoying an outdoor adventure and snacking on
Jack Link’s Beef Jerky when they happen to run across Sasquatch in the wild. While contemplating the
situation and enjoying a bite of jerky, one of the group has an inspiration that they should play a prank on
Sasquatch. In the end, however, Sasquatch gets the last laugh.”
According to Mark Catlin of Apple Valley, “The initial creative idea for the campaign was to bring the iconic
Sasquatch (Bigfoot) legend to life in order to catch people’s attention, entertain them with humor, build initial
brand awareness, and help define the brand message: Feed Your Wild Side.”
“The initial creative idea for the campaign was to bring the iconic Sasquatch (Bigfoot)
legend to life in order to catch people’s attention, entertain them with humor, build
initial brand awareness, and help define the brand message: Feed Your Wild Side.”
“After the overwhelming success of the initial 4 spots that were launched in 2006, Jack Link’s and their
agency partners created more than a dozen additional ‘Messin’ With Sasquatch’ :30 second commercials,
including numerous alternate ending or online only versions that have received millions of online views,”
noted Mark Catlin.
When the campaign idea was first proposed, Mark Catlin of Apple Valley, MN, was working as the Senior
Brand Manager for Jack Link's Beef Jerky. Along with the VP of Marketing, Mr. Catlin was responsible for
concept ideation, testing and refinement, media strategy, commercial production, editing decisions, and
management of all agency partners.
Developing a winning ad campaign can take months of effort and millions of dollars. Often, ideas are
tweaked significantly between initial concept and execution. "It becomes a give-and-take process between
the agency creative team, the commercial director, and the final decision-maker…the client” says Mark Catlin.
"It’s our responsibility to make sure the brand is properly represented and that the company’s goals are met,
but we were always careful not to stifle the creativity and humor that made these spots so appealing to
consumers. It's a bit of a balancing act."
In the end, Mark Catlin of Apple Valley, MN, is extremely proud of the success of the campaign and the
unbelievable results it has helped to generate for the company. The “Messin’ with Sasquatch” ad campaign
has won multiple industry awards and has helped to make Jack Link’s Beef Jerky one of the biggest snack
food success stories of the past decade.
Media Information
Mark Catlin
mcatling38@aol.com
http://www.socialmo.com
73098 Apple St.
Apple
MN
20987
United States