HOW TO EXPLOIT THE
First, the sale of products and
places in which direction?
• Sales direction and the right place, you are the principal customers or
customer to decide.
That is, your customers directly to consumers, customers or your agent or
distributor or wholesaler. Understanding of these two concepts, we have
made clear that if the direction of sales directly to consumers, usually refers
to retail, consumers are most concentrated is the place we want to go. So
what are our customers? This relates to the consumer location, consumer
market segmentation analysis of variables such as geographical factors,
cultural factors, behavioral factors, economic factors, which determine the
target market, and this is the direction we want to sell. If you are looking
for customers, through agents of the model or bulk sales. Then we "sell" is
the direction where the customers, where we go. General fairs, seminars,
President, MBA classroom, Alibaba, where the relative concentration of
customers, the probability of a natural cooperation has been enlarged, the
event of a major customer, that you eat enough of the time.
Second, how to open up the
market, how the sale?
• 1. Only make sure that the target market in order to
carry out market development, for a start-up of people, I
think more suitable for low-cost marketing. Relates
specifically to the word: up and smoke.
The so-called push, that is, the product, the company
introduced to the market to sell to consumers or
Comparison of steady walking on two legs. One leg is
the promotion of network marketing. The formation of a
leg is a small sales team, marketing to traditional
• 2. Look at your company's website, with some regret, such a good product,
the site does not necessarily hard to do, let alone optimized Web site, must
also did not participate in or GOOGLE Baidu's bid ranking.
Whether it is site optimization or search marketing, as long as we can
spend thousands of dollars in a very short period of time effective. In
addition to marketing through publicity and education blog to your product,
then more suitable for the opening in a blog Ali. Of course the real blog
marketing is a systematic project, the need to blog the positioning of the
subject of content-targeted blog, blog, site selection, writing and so on
Bowen. Content can be related to products, energy saving and
environmental protection, bamboo culture and customer experience-sharing.
If there is no person to deal with blog, then less traffic Wait a minute, the
effect of naturally slow. Of course, you may also want to consider
community-based marketing, this will not repeat them.
• 3. On the formation of the team, in fact, there are two effects. One is professional
engaged in e-commerce, you can say that it is a dedicated team of network
marketing (network marketing low-cost, more suitable for the early start, and is also
a natural trend of the times), and the other is of course the role of the market
development of traditional marketing. I recommend that the telephone calls
marketing + move. Telephone marketing low cost, call volume, plus take the
initiative, the volume on high.
The so-called aspiration, that is, leave no stone unturned, so that more people are
concerned about you, so that active-site customers or clients. Common methods: co-
operation with the model room of furniture to hang lights go, let consumers direct
experience of the wonderful lamp; in the appropriate newspapers and magazines or
television channels to advertise, but this depends on your company's specific
economic strength of; held their own Bamboo Culture Festival lights or to participate
in a particular exhibition to attract clients or customers. High point is to attract the
influence of a certain person or team or bodies. For example if you have a good
understanding of political figures, and this year is "energy saving and environmental
protection", I think you passed under the banner of "energy saving and
environmental protection" banner, has been the support of key players, and that the
success of a much faster speed.
Third, with regard to your
• Your product can be said that every household needs, it was the
light of local need, in addition to the website you mentioned, the
fact that some small town if your products to the building, then the
volume of amazing. I would think so, because the geo-art lamps,
the lamp into the culture of the Chinese bamboo culture, arts and
environmental protection at the same time, do you personally feel
that their ability to meet certain city or park landscape (light
concept) works it? When foreign guests, in the quiet under the night
sky, in the small town, not only can feel the Chinese culture, but
perhaps you will find you more business. The company's products
for you, I talked about here, after all, I have not personally felt
touched to your proposal might be biased.
KEY TO SUCCESS
• Looking for people who do things,
enterprise development; the mistakes he
made, business bankruptcy. In addition
there must be sufficient cash
WISH YOU SUCCESS!