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The video games industry has been well established now for well over 30 years. In all it's history,
there has never been such a seismic shift in the industry as has been seen in the recent past.
Whole new niches within the market have opened up wide, and as a result more people are
enjoying video games. Moreover, the types of game selling well have changed dramatically, and
even their method of distribution has shifted. Make no mistake, an awful lot of this change has to
do with a device we call the iPhone.
The iPhone first caused a stir back in 2007, when it was first released. Many people don't recall,
however the iPhone did not launch with the ability to install 3rd party software. There was no App
Store, and no games. Apple saw the primary appeal of their new device as a way to surf the web
whilst away from home, indeed their marketing revolved around the 'desktop' web surfing
experience that the iPhone could offer.
It was over a year until Apple launched the iPhone App Store, a place where anybody could sell
their software to any one of the millions of iPhone owners worldwide. It was introduced along with
the iPhone 3G, and marked a significant shift in the way software was distributed to mobile
devices. Never before had anyone attempted to centralise the process, providing a one-stop-shop
where anybody could extend the functionality of their phone. Digital distribution in video gaming
was pretty much unheard of, but the power of this model soon became clear when combined with
a device with an always-on data connection. What business wouldn't want to be accessible for
sales 24-7, whilst being carried around in their customer's pockets everywhere they went!
On it's launch the App Store contained just 500 applications, and nobody saw the gaming potential
of Apple's iPhone one bit. Fast forward to the end of 2008, and by this time games were the
number one use for smart phones outside of actually using it as a phone, email, and texts. Mobile
games had suddenly got bigger than any business application - the intended audience of
smartphone devices!
Sure enough, the iPhone rags to riches stories that we are so used to hearing these days, were
beginning to break.
The first person to make a living from the App Store was a man called Steve Demeter. His initial
investment in developing his first game, Trism, was just $5000. After his game released, he
quickly made a quarter of a million dollars in profit in just 2 months!
Ethan Nicholas was struggling with mortgage payments and medical bills when he read about
Steve Demeter's success. He decided that even a small slice of such success could help him turn
things around, and worked flat-out for 6 weeks to develop his game, iShoot. Amateurish though
this title may seem by today's standards, he eventually sold over 2 million copies of this game at
$2.99 a game!
More recently, the success of the best-selling iPhone game of all time has shown that these kinds
of success stories are continuing. Back in 2009 a struggling Finnish games company short of
funds was in the throes of a make-or-break business plan, when one of their designers came up
with the idea for some bird-like characters which they eventually built a game around. That game
become Angry Birds, a sales phenomenon which has been downloaded over 40 million times!
Angry Birds accounts for 200 million minutes of play worldwide, every single day!
Recently the 10 billionth app was downloaded from Apple's App Store, and guess what- it was a
game! Her download of Paper Glider netted Gail Davis of the UK a $10,000 iTunes Gift card as a
prize. Not bad considering it was a free game!
Growth in mobile gaming doesn't look set to stagnate any time soon. Google are shaping up to be
a thorn in Apple's side, with their Android platform, and Microsoft have now entered to market with
their Windows 7 Phone. One thing is for certain, it's a great time to be a mobile gamer.
Peter Morris is an IT enthusiast, and developer. He's been a keen gamer since his childhood, and
a long term fan of Apple's devices.
http://www.iphonegamesblog.info
Article Source:
http://EzineArticles.com/?expert=Peter_James_Morris
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