Director_ International Market Development

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Director, International Market Development
Professional objectives include:

1) Continuing to provide U.S. market development assistance to companies based outside of the U.S.

2) Helping U.S. companies develop global marketing strategy

3) Bring value to a top-flight business team that has a strong desire to succeed

I am motivated by working with diverse multi-national teams, who come together as a collective, forward thinking group
to solve todays global business issues.

Work experience

             Since     Director
         June 2008     Mission: Marketing consulting and advisory services aimed at providing customized strategic
                       and tactical global market development, branding and communications solutions to the media,
                       medical and high technology industries.
                       Means: Strategy, planning and implementation, sales and market development, business
                       operations and management; search engine marketing, social and viral marketing, asset
                       management, lead generation, customer acquisition, retention marketing.

                       Clients Include:
                       • AppliSphere - Mobile application software marketing (a subsidiary of Global Market Builders)
                       • Global Net Medical - Start-up medical device products and services company
                       • Fitness Anywhere, Inc. - Makers of the TRX® Suspension Trainer®, the original
                       bodyweight-based portable training tool that builds strength, balance, flexibility and core stability
                       for people of all fitness levels
                       • Sixits - New media & content production company
                       Appraisal: • Developed Global Net Medical’s strategic marketing plan, launched 1st generation
                       website, developed full set of traditional and on-line collateral.
                       • Established Fitness Anywhere’s on-line and print based brand communications for the military
                       • Created a dynamic social and viral marketing program to launch top gaming and learning
                       applications on Apple iTunes Store for Sixits. Launch date October 8, 2009.

                                             94904 Green Brae United States
  March 2006    Director, Worldwide Marketing
February 2008   Mission: Health Services & Education Marketing
                Means: Brand development, management and positioning, strategic and tactical marketing,
                strategic partnership development, market research and analytics, demand generation,
                customer acquisition and retention, PR, website, ecommerce, collateral development and more
                Appraisal: • Created new global corporate branding identity, establishing Fitwize as a unique
                business concept
                • More than quadrupled unique daily web visits through SEO, Social Media marketing, increased
                on-line PR, advertising, blogging and other on-line marketing tactics taking FW4Ks to #1
                amongst its competition.
                • Completed & implemented an entire 6-month marketing campaign roadmap for franchise
                • Redesigned and implemented company’s second generation database driven and e-commerce
                • Designed and created the company’s first complete set of direct mail post cards, flyers,
                posters, membership & sales pamphlets
                • Developed company’s first franchisee marketing training program and marketing manual
                • Secured feature coverage on the Today Show, Entrepreneur Magazine and a Top 50 ranking
                on Franchise Business Review’s independent franchise survey rankings for 2008

 January 2003   Partner
February 2006   Media Group Consulting
                Mission: Privately held marketing consulting and advisory agency formed by former Apple
                Market Development Executives.
                Means: Strategic & tactical marketing planning and implementation, sales and market
                development, business operations and management.
                Appraisal: Clients Include:
                • Albumprinter, Inc. - (HQ: Netherlands) Europe’s largest producer of photo products & on-line
                photographic software solutions
                • Virtual Katy Development Ltd. (HQ: New Zealand) - post-production workflow software for
                audio professionals in the motion picture, television, broadcast and gaming industries
                • Delaplaine Creative - Interactive Marketing agency to entertainment, biotech & winery accounts
                • MaCS - (HQ: Germany) global marketing communications agency

                Secured MTV/Comedy Central, producers of the hit TV series “South Park”
                Secured Warner Brothers Advanced Media Services group
                Secured ICON Estates division of the Constellation Group, NY - interactive website development
                & design project for the Estancia Winery label
                Initiated, developed & secured opportunity with Red Hat Software

                                     94904 Green Brae United States
         May 2000      Managing Director, U.S. Operations
     February 2003     PMG Group USA, Inc.
                       Mission: $40 Million, 150 employee, Amsterdam based spin-off of Hewlett Packard Europe,
                       assisting Global 1000 clients in creating and implementing international marketing initiatives.

                       Reporting to the COO - sales and business development, marketing and operations for U.S.
                       business unit, including: strategic planning, partnerships, alliances, forecasting & analysis,
                       pricing, accounting & finance (P & L responsibility), human resources, project management &
                       tracking, employee training, technology adoption, process and infrastructure, policies,
                       procedures and legal issues.
                       Means: Create and implement global product launch initiatives and integrated marketing
                       campaigns for major global brands, including: demand creation, market awareness, customer
                       retention, industry research & reporting, competitive analysis, market segmentation, database
                       management, strategic partner development, channel program development and campaign
                       effectiveness measurement. Also provide tactical activities such as collateral production, website
                       development, interactive (rich media, Flash, video, CD/DVD) services, seminars, road shows,
                       newsletters, style guides, direct and email marketing, localization, etc.
                       Appraisal: • Planned and implemented a channel marcom package for Intel Corporation’s
                       Channel Conference that generated $300K over the 3 years from 2000 – 2003.
                       • Secured & implemented a $1 Million per year training material translation project with a Hewlett
                       Packard e-Learning unit (2001).
                       • Successfully launched a formal partnership program to accelerate U.S. sales, resulting in
                       approximately $200K in additional revenues between 2001 and 2002.
                       • Accomplished unit goal of identifying and driving over $600K in sales (2002 & 2003) to our
                       European and Asia Pacific based sister units.
                       • Consistently given highest rating by employees for quality of my human resources programs.
                       • Assisted in the research, definition and implementation of company’s first global content
                       management system.
                       • Expanded U.S. operations from 5 to 14 employees.

     January 1999      Global Partnership Manager, Worldwide Marketing
     January 2000      Apple Computer, Inc.
                       Mission: Personal computer, software and internet company with Q1 ‘00 sales of $2.34 Billion,
                       Listed #273 in Fortune 500, 9,500 employees.
                       Means: Reporting to Director, Worldwide Developer Relations in Apple Marketing, managed
                       global partnership between Apple & Adobe Systems, Inc., 4th largest U.S.- based personal
                       software company (print publishing, web authoring, and digital video applications.), representing
                       up to $500MM in yearly revenue.
                       Appraisal: • Directed tightly collaborated development efforts, executive opportunities,
                       co-operative marketing efforts, etc., resulting in nearly a 10% increase in Adobe’s Macintosh
                       revenues over 1998.
                       • Implemented Apple’s first simultaneous worldwide third-party web product promotion, resulted
                       in sales of $3.5 Million in 120 days. (Adobe Web Collection & Power Macintosh G4 bundle).
                       • Facilitated Photoshop and After Effects teams support of the world’s first gigaflop desktop
                       supercomputer, the Power Macintosh G4 – resulting performance increases 5 to 12 times that of
                       the fastest Pentium III processor.
                       • Consistently rolled out more high visibility, global initiatives than any other partnership through
                       the management of company resources in our Cupertino, London, Paris, Singapore and Tokyo

Computing skills
Adobe Creative Suite
Final Cut Studio Pro
Microsoft Office
Most Databases

                                             94904 Green Brae United States
Most Content Management Systems
Additional information
Highly proficient in Mac OS X and Windows environments

Language skills
Speaking competence: School level, Written competence: School level
Speaking competence: Native speaker, Written competence: Native speaker
Speaking competence: Basic level, Written competence: Basic level

                                         94904 Green Brae United States

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