Past Exam Questions
• “Mass media coverage can make or break a
campaign.” Assess this statement with reference
to any campaign designed to influence political
• Referring to a campaign you know, evaluate the
role of the media in contributing to its success or
• “The media is too powerful in setting the political
agenda in the United Kingdom”. Evaluate this
campaign using examples.
To define the mass media
To explore the different types of media
To evaluate the power of the mass media
What is the mass media?
The Daily Star Front Page
The Times Front Page
At least three people
have been killed in a
suicide attack on a
bakery in the popular
Israeli Red Sea resort of
Tabloids v Broadsheets
The Guardian The Sun
The Telegraph The Mirror
The Financial Times The Daily Star
The Times The Express
The Independent The Mail
The power of the media
The media offer a narrow range of opinion on political
The media is dominated by middle aged, middle class,
There is a bias in the content of the media.
There is a cosy union between journalists, reporters and
The media reflect the dominant groups interests when
it comes to politics.
Those who own the media have close ties to the
There is a balance in reporting of events in the media.
The media reflect a variety of views.
Newspapers are biased but newspapers have different
views so there is a balance.
Television and radio must be balanced at election time.
The internet allows access to a range of opinions.
The media is a business and has to sell newspapers.
Appealing to the public is more important than
Gun Control Network
A media driven campaign
Minimum age of 18 for the ownership, use and possession of all
Ban on the sale, manufacture and import of all imitation guns
and their possession in a public place.
Certification of all deactivated weapons.
Inclusion of airguns in certification system.
One certification system for all legal weapons i.e. rifles, shotguns,
Multi-shot rifles and shotguns to be banned.
Practical or Combat shooting or any other shooting practice
which involves the simulation of real life situations and/or the
use of human shaped targets to be banned.
The Gun Control Network was established in
the wake of the horrific murders in Dunblane. It
was set up by a group that included academics,
lawyers and the parents of victims killed in
Hungerford and Dunblane
In February 1997 John Major’s Conservative government introduced
legislation to ban handguns over .22 calibre and in November 1997, the new
Labour government extended the ban to cover all handguns.
Internet Gun Sales
GCN members monitor the advertising and sale of guns on the internet, an
insufficiently regulated loophole through which weapons can easily fall into
the wrong hands. GCN alerted e-Bay to the fact that despite company policy
gun sales were taking place through its auction site. Subsequent discussions
with e-Bay staff have ensured that the company has improved its policing
procedures and the virtual elimination of all appearances of guns for sale on
Controls over Airgun Sales
Along with other campaigners GCN members have been lobbying the
Government to place more restrictions on the availability and use of air
weapons. The Violent Crime Reduction Act 2006 now requires that the
purchase of all airguns must be through registered dealers.