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de cuong on tap mon chuyen nganh TA thuong mai _VB2_

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de cuong on tap mon chuyen nganh TA thuong mai _VB2_ Powered By Docstoc
					TRUONG DAI HOC MO TP HCM
KHOA NGOAI NGU


                     DE CUONG ON TAP TOT NGHIEP
           NGANH TIENG ANH THUONG MAI – HE DAI HOC
                      MON CHUYEN NGANH (90 Phut)


Students will be asked to write answers in well-organized paragraphs. Answers
should include examples.


I. MONEY AND BANKING
   1. Money and its functions
   2. Kinds of money
   3. The motives for holding money
   4. The process which turned a goldsmith into an original banker
   5. How banks safeguard your money
   6. Main functions of the Fed
   7. Monetary policy; How the Federal Reserve actions affect the economy
   8. Fiscal policy; Compare and contrast monetary and fiscal policies
   9. The money supply (the concept; expanding; measuring)
   10. How money is created
   11. How money circulates
   12. How the Fed influences the flow of deposits


II. MARKETING
   1. Steps in the marketing research process
   2. Types of competitors
   3. Types of buying behaviour
   4. Targeting strategies
   5. Brand-name strategies
   6. Products strategies
  7. Vertical marketing systems; Forms of franchises
  8. Factors influencing the effectiveness of an advertising message
  9. The sales-oriented approach vs the customer-oriented approach
  10. Ways to enter a foreign market


III. ECONOMICS
  1. The effect of oil price shocks on how it is to produce; what is produced; and
  for whom it is produced
  2. Governments affect what is produced; for whom it is produced; how it is
  produced; and how much it is produced
  3. Positive economics vs Normative economics (definitions, examples, a
  combination, and the use)
  4. Microeconomics (definition; examples; general equilibrium theory; why
  economics needs simplications)


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