CBS Corporation
_________________________________________________________________________________
CBS Corporation Financial Snapshot
Operating Performance
Fast Facts
51 West 52nd Street, 35th Floor, New York, The company reported revenue of US$14,059.80
Headquarters Address
10019,United States of America million during the fiscal year 2010 (2010). The
company's revenue declined at a compounded rate of
Telephone + 1 212 9754321
0.46% during 2006–2010, with an annual growth of
8.03% over 2009. In 2010, the company recorded an
Fax + 1 212 2586358 operating margin of 12.34%, as against 7.54% in
2009.
Website www.cbscorporation.com
CBS, New York Stock ExchangeCBS.A, Revenue and Margins
Ticker Symbol, Stock Exchange
New York Stock Exchange
Number of Employees 25,380
Fiscal Year End December
Revenue (in US$ million) 14,059.80
SWOT Analysis
Strengths Weaknesses
Return on Equity
Diversified operations Lawsuits
The company recorded a return on equity (ROE) of
7.37% for 2010, as compared to its peers, The Walt
Major radio operator in the US Overdependence on the US Disney Company (Ticker: DIS), News Corporation
(Ticker: NWSA) and Viacom Inc. (Ticker: VIA.B),
Strong financial performance Seasonality of the business which recorded ROEs of 10.56%, 10.11% and 9.20%
respectively. The company reported an operating
margin of 12.34% in 2010.
Opportunities Threats
Growth in entertainment and media Return on Equity
Intellectual property risks
industry
Launch of iPad application Piracy
Partnership with The Trust for Public
Regulatory procedures
Land
Liquidity Position
The company reported a current ratio of 1.33 in 2010,
as compared to its peers, The Walt Disney Company,
News Corporation and Viacom Inc., which recorded
current ratios of 1.11, 2.03 and 1.30 respectively. As
of December 2010, the company recorded cash and
short-term investments of worth US$480.00 million,
against US$27.30 million current debt. The company
reported a debt to equity ratio of 0.61 in 2010 as
compared to its peers, The Walt Disney Company,
News Corporation and Viacom Inc., which recorded
debt to equity ratios of 0.34, 0.53 and 0.73
respectively.
___________________________________________________________________________________________
CBS Corporation - SWOT Profile Page 1
CBS Corporation
_________________________________________________________________________________
TABLE OF CONTENTS
1 Business Analysis ................................................................................................................................... 5
1.1 Company Overview ................................................................................................................................................5
1.2 Business Description ..............................................................................................................................................5
1.3 Major Products and Services .................................................................................................................................7
2 Analysis of Key Performance Indicators ............................................................................................... 8
2.1 Five Year Snapshot: Overview of Financial and Operational Performance Indicators ..........................................8
2.2 Key Financial Performance Indicators .................................................................................................................11
2.2.1 Revenue and Operating Profit .........................................................................................................................11
2.2.2 Asset, Liabilities and Capex .............................................................................................................................12
2.2.3 Net Debt vs. Gearing Ratio ..............................................................................................................................13
2.2.4 Operational Efficiency ......................................................................................................................................14
2.2.5 Solvency ..........................................................................................................................................................15
2.2.6 Valuation ..........................................................................................................................................................16
2.3 Key Competitors ...................................................................................................................................................17
3 Mergers & Acquisitions and Partnerships ........................................................................................... 18
3.1 M&A and Partnerships Strategy ...........................................................................................................................18
4 Recent Developments ........................................................................................................................... 22
5 SWOT Analysis ...................................................................................................................................... 24
5.1 SWOT Analysis - Overview ..................................................................................................................................24
5.2 Strengths ..............................................................................................................................................................24
5.3 Weaknesses .........................................................................................................................................................24
5.4 Opportunities ........................................................................................................................................................25
5.5 Threats .................................................................................................................................................................25
6 Company Statement .............................................................................................................................. 27
7 History .................................................................................................................................................... 28
8 Ke