MARKET
SHARE
LEADER!
FRENCH’S is the Market Leader!
#1 in Consumer Support each Year
2008 Consumer Insights
TV ADVERTISING:
64% of Households purchase Mustard
Brown: March – August –
FRENCH’S has the highest level of
90% Reach, 15 weeks of support!
repeat in the category at 38% -
PACKAGE IMPROVEMENT:
Consumers buy mustard every 80
-2008 New, improved” no mess” flip-top cap
days
on 8oz, 14oz and 20oz yellow squeeze.
There are 2.3 purchase occasions per
FSI: year.
5 Full page FSI’s with National coverage French’s is a family tradition since
•Super Bowl 1904
•Easter French’s is the Market Share Leader!
•Memorial Day
•July 4th
•Christmas holiday period
TOTAL MARKET SHARE LEADER = 31.4 !
YELLOW MUSTARD MARKET SHARE LEADER = 58.3 !
(Sug. Order Qty)
8oz Yellow 41500-00700
12oz Brown 41500-01042
#1
Hot Sauce
STRONG SUPPORT!
Volume Share!*
MEDIA CONSUMER INSIGHTS
29% of Household’s purchase Hot Sauce
FRANK’S Red Hot Sauce has the highest level of
Consumer Support:
Repeat sales in the category at 34% -
FSI’s: Tabasco is 28% and Texas Pete is 26%
4 half page FSI’s for 2008
Jan. – Super Bowl Very strong in the central region (Ohio, Mich.,
March – March Madness WI, IN, KY, WV, PA, NY & New England)
May – Memorial Day
Dec. – Holiday parties Opportunity to further develop in the South,
Necker programs during key summer months Southwest and West
Pre-pack Floor stand
available: 30- 12oz
bottles
(Sug. Order Qty)
5oz *Source: ACN 13 quads ending 10/14/06
#41500 80501
MARKET
SHARE
#1 Selling Potato Stick LEADER!
FRENCH’S® is a trusted National brand with 70 years of Quality!
NEW for 2008! 5oz Bags with JPEG holes – ready for your
pegboard salty snack sets!
Available in 3 Great flavors
Original 5oz, BBQ and Cheddar 4.5oz flavors
*Source: ACN HomeScan All Other Outlets Quarterly Market Summary
5oz Bags ready for JPEG’s (Sug. Order Qty)
Original
BBQ
Cheddar 1.5oz snack canisters 41500-21040
41500-80915 41500-80917 41500-80916 41500-80918 UPC codes
FRENCH’S
SUPPORT
3 Key FSI’s in 2008
Jan/May/June PRODUCT:
Tray packed and shrink wrapped for greater
Efficiency
#2 Worc Sce Nationally 20% Dollar share Improved, thicker recipe!
* Nielsen last 52wks ending 2/2/08
Perfect for Super Bowl, Summer Cook-outs/Marinades,
and a key ingredient for the Chex Party Mix
Order Now!
(Sug. Order Qty)
5oz size UPC: 41500 01302 10oz
UPC: 41500 01310