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Company azine Magazine SPRING/SUMMER 2010 A MATTER OF LIFE AND DEBT As more and more personal debt is wracked up in the UK, Kleeneze has an alternative solution AS SEEN ON TV Kleeneze invests thousands in Television advertising A REWARDING AND AWARDING BUSINESS WHAT’S INSIDE: THE DISTRIBUTOR OF THE YEAR’S INCREDIBLE STORY OF RAGS TO RICHES WELCOME ENTERPRIZE COMPANY MAGAZINE Welcome to the Spring/Summer edition of Enterprize Magazine. Contact us... Global recession, unemployment and severe Service Centre weather conditions saw out the back end of +44 (0)844 848 5000 2009, but while the world struggled on email@example.com Kleeneze has continued to thrive. Training and Last year, while other companies were, in some Distributor Meetings cases fruitlessly, resisting the economic firstname.lastname@example.org downturn, Kleeneze was building the business Registration to a stronger position than ever. In the last six months, we’ve continued to email@example.com accumulate massive success stories – and offered more rewards for business success than ever before. One of the big stories, was our new television advertising campaign. It was Editorial long-beyond time to let the rest of the world know what a fantastic Editor Xenia Poole, opportunity we have here, so it’s been great to see that happen. Design Katie Burrows In this issue of Enterprize Magazine, you’ll see how and why our Distributors Contact have been doing so well, despite the economic situation. We’ve spoken to firstname.lastname@example.org people from all walks of life – from mothers to students to pensioners – and Enterprize Magazine is published the result is we know we have a business model that can work for anyone. by Kleeneze Ltd Express House I am incredibly excited about the rest of 2010. As a company we ended Clayton Business Park 2009 on a massive high, with December sales over 10% up on the previous Clayton Le Moors year. We also have more support for new starters than ever before. There is Accrington, BB5 5JY so much excitement within the Network at the moment, because we all Website know that this is the year that Kleeneze is going to grow beyond www.kleeneze.co.uk recognition. Many reaped a better income than ever before in 2009. Our new Distributors of the Year, Gavin Scott and Bonnie Arapes received a massive Registered Offices £43,800 cheque for just four weeks work (page 26)! I know it’s only a UK matter of time before I’m signing the next unbelievable cheque. Kleeneze Ltd. 2010 promises to be a year like never before. Burley House, Bradford Road Burley-in-Wharfedale Everything and I mean everything is in place for you to achieve more than West Yorkshire LS29 7DZ ever before. Ireland Kleeneze Ireland Ltd. Unit 11, Naas Road Business Park, Naas Road, Dublin 12 Republic of Ireland JAMIE STEWART, MANAGING DIRECTOR 2 CONTENTS ENTERPRIZE COMPANY MAGAZINE COVER STORIES COVER STORIES Page 48 Isn’t it time you got a life? Page 4 As seen on TV ‘ad’s’ to success The income isn’t always the biggest thing for some of our Distributors Kleeneze invests in your business with its nationwide TV advertising campaign Page 56 They think it’s all over… Page 19 A rewarding and awarding business The effects of the recession continue to reverberate through the country Kleeneze prides itself on recognising its Distributors in a big way. We catch up with the Network stars of 2009 GOALS Page 28 A matter of life and debt Page 9 An incentive that was Med to measure Nearly everyone has some amount of personal We follow one group of Distributors on a dream debt. We look at how to pay it off once and incentive to Cyprus for all Page 32 The adventure of a lifetime What other job would take you to the top of SUPPORT Table Mountain in Cape Town? Page 8 Kleeneze supports local economy Local economy became even more important Page 39 A company car for life once the recession hit, so Kleeneze launched it’s From Mini Coopers to a 6-Series BMW, find out very own campaign to keep the pound local how to win a car with Kleeneze Page 16 Seeing in the New Year the Page 58 Anyone can do it Kleeneze way You too could be boarding a plan for Hong Kong Dragons’ Den panel member, James Caan joins come November. Find out how us to see in 2010 Page 51 How to market your PRODUCTS Kleeneze business Page 34 The Big Spring Kleen We speak to Kleeneze’s PR company, Citypress, It’s that time of year again, but why not let to find out the best way for you to market your Kleeneze take the stress out of your spring clean business Page 54 Introducing Kleeneze’s very own Page 60 Discover a new way of life celebrity chef Not part of Kleeneze yet? Here’s how to join us He’s worked with Albert Roux and Anton Edelmann at the Savoy, as well as hosting his THE PEOPLE BUSINESS own TV series. Now Nigel Smith has joined the Kleeneze team Page 14 Mum’s the word With the cost of raising a child increasing every year, Kleeneze offers an extra income as well as the flexibility to spend more time with your family Page 44 The future’s bright Have you got a pension lined up? We look at why the spend-now, pay-later generation could suffer Page 46 Objection, objection! An opportunity missed is an opportunity lost – how some Distributors almost missed the chance to change their lives 3 COVER STORY ENTERPRIZE COMPANY MAGAZINE As seen on TV just ‘ad’s to success! 2009 saw the beginning of great things for the company with the launch of its first ever television advert. Such was the success of the advert, we went on to create another one and have further plans to take the campaign over to Irish television in the summer. The TV ad campaign has led to Distributors’ sales increasing, as more people – becoming aware of the brand – open the catalogue packs and order. We’ve had more people than ever before also requesting a copy of the catalogues through our website, which we pass on to the nearest ordering Distributor. So, before we even launched our TV recruitment advert, sponsoring was increasing as people became more aware of the brand. The story so far… 5 September 2009 The audience of the Kleeneze Xmas Showcase at the NIA in Birmingham are the first to see Kleeneze’s new advertising campaign. “TV changes people’s perceptions,” stated Managing Director Jamie Stewart after the first showing of the ad. “How many people do you know who watch TV during the day who could see your Kleeneze business being advertised on national TV? I’d urge you to spend some time really thinking about how you will use this powerful media to benefit your business.” 4 COVER STORY ENTERPRIZE COMPANY MAGAZINE 21 September 2009 Worth almost a quarter of a million pounds, the advert ran for four weeks from Monday 21 September across a wide-range of channels. Working with the media agency, Kleeneze had opted for daytime TV, specifically targeting the average Kleeneze customer profile. 28 September 2009 Our new advertising campaign certainly hit the ground running in its first week, as hundreds of leads came pouring through. The first showing was on ITV1 at 10.10am on Monday morning and just seconds later, the catalogue requests came flooding in. Here is some of our Distributors’ feedback: “Angel and I would like to say a big thank you to all those involved with the TV ad campaign and the email notifications we get when a customer requests a catalogue,” said Bronze Executive Distributors Angel and Stuart Hill from Leeds. “We received an email last week to advise us that a local lady, Jackie, had requested a catalogue. I clicked the link to inform the company that we would deliver one to her. She only lived 5 minutes away, just outside the area that we drop our books, and she had a catalogue through her door within a few hours of the request. That evening she called us to ask for another order form as the first was full! When I dropped it off the next morning she completed her order for £154. She has recently moved to the UK from the USA and needed loads of stuff for the house so she sent the text after seeing the TV ad.” “I recently received an email from Kleeneze to deliver a catalogue to a prospective customer that had seen the television advert,” said Silver Distributor Jason Jones in Birmingham. “I thought I’d do a blanket drop of catalogues in the area while I was there. I dropped 200 catalogues, including the prospective customer, and collected 24 orders totalling £355.50!” “We received an email from Kleeneze asking us to drop a catalogue to an address in our area, and after a bit of searching found a door behind a shop which was marked flat A and flat B,” explained Keith Glass and Margaret Holvec, Bronze Executive Distributors in Surrey. “As we don’t usually put books through these types of doors (because it’s often difficult to find out which person picked up the package), I sent a text to the person who requested the catalogue asking her to ensure that it was she who retrieved it. I said that I would collect it the following morning. She texted me back saying that she would leave the book outside before going to bed. When it wasn’t there this morning I sent another message to remind her. Within a few minutes of me driving off I got a text saying that it was there now. I turned around and went back to find an order for £73.75. Thank you Kleeneze for finding a customer for us that we would never have found ourselves.” 28 October 2009 Throughout the whole of October, Kleeneze continued to reel from the response of its TV campaign. Both sales and sponsoring figures soared and Distributors all over the Network got out there to back the campaign, 5 COVER STORY ENTERPRIZE COMPANY MAGAZINE ensuring they branded everything with the Kleeneze name and passed on the advert to their friends and family. So, imagine the excitement when, on 28 October, we announced we were running the advert again. It’s a well known fact that repeating your advertising works. With repeat advertising, not only do you increase the number of people who see it, you also shift the expectation of the viewer. The more times a prospective customer sees YOUR advert, the more he or she will shift their expectations about the number of other consumers who will ask for a Kleeneze catalogue. Simply put, the more advertising the customer sees, the more likely they are to buy from you. December 2009 The Kleeneze TV ad runs for another four weeks: “I just thought I would email you a thank you for the TV advert,” emailed Mick McCaul, Gold Distributor from Bradford. “You passed on to me two requests from people who wanted to see the catalogue. The first gave me an order for £18. With the second one, I decided to do a blanket drop of the whole area. I put out around 200 catalogues and picked up £447.25, gaining myself another 35 customers in the process It worked out at £12.77 per order, but when you take into account I got one order for £62 and one for £50 the rest still average out at £10.15 per order. I earned about £93 for about 7-8 hours work which is over £11 per hour! Brilliant, this is better than my previous job! Roll on the next advertising campaign!” “I just wanted to let you know that the TV advert has really created awareness to customers about Kleeneze products,” said Felix Onyema, Distributor in Newcastle. “A customer contacted me after the Kleeneze advert and I gave her the catalogue. The next day she placed an order worth £157. Today, she has placed yet another order worth about £77 and has also contacted all her friends to see the catalogue too.” “Thank you for passing on the catalogue lead,” said Gold Distributors, Cathy and John Reilly in Northampton. “We dropped the catalogue pack the day we got the email and our lead couldn’t believe she got it so quick after she requested it. She was delighted and spent £22. We did the street and got another order for £25. Keep the requests coming!” 9 January 2010 A brand new year and a brand new advertising campaign! Kleeneze announces that it’s going back on TV screens this time with a recruitment advert. “The 4-week advertising campaign was a trial to see what you and TV advertising combined can do together,” said our Managing Director, Jamie Stewart. If we saw growth, we’d give serious thought to bigger investment very soon. Well we tripled catalogue requests over the 4-week period and had responses from Distributors of amazing order values. And then - with sponsoring, during the 12-week period from September to end of November - we saw a steep change in Distributor number growth. So, to support your team building through 2010 we are investing heavily in TV advertising and branding, and over the next 12 months we have over £2million worth of TV advertising planned. We will help you take this life changing opportunity to more people than ever before.” 6 COVER STORY ENTERPRIZE COMPANY MAGAZINE The new TV ad, featuring distributorships Chrissy Sykes, Helen Kolbusz and Phil Lowe and Mark and Alison Bird ran in conjunction with our first radio advert on Real Radio. 16 January 2010 The advert may have brought in floods of leads, but not as many in Ireland as we would have liked. So on 16 January, Jamie Stewart announced that we were going to be running a targeted campaign in the Republic of Ireland throughout summer to test the impact of TV advertising in the country. With a dedicated Irish response number, we’re hoping for a great impact there too! 1 February 2010 “I think the TV ad was brilliant and we all think it should keep running all the time as much as possible. I have so many people come up to me in the streets, or call asking for a catalogue. All the parents at my daughter’s school have been asking, but also asking how to join. I have had so many leads from this advert; I wish it could run all the time,” Tina and Paul Cole, Distributors. This on the first week that our new recruitment advert ran! The Distributors who starred in the advert also secured major press publicity for their roles, so it was a double-whammy for the brand. “I have had yet another lead from the Kleeneze advertising campaign and this is 6 in total now. So far I have received £111.75 on just four catalogues. The other books are due for collection soon. When I received the fourth lead I took the pack of catalogues immediately to the house and as there was no one in, I just pushed it through the door with a little note explaining who I was and why I was calling. The house was in a street of what I can only describe as mansions and I never even knew they existed. When I collected the book the lady told me she was so impressed with the Kleeneze service. She had requested a catalogue on the Sunday and the same evening it was on her doormat. I received an order for £15.75, but she has asked me to keep calling. I am planning to drop the whole street now. This just goes to show that we should never pre-judge who will or who won’t be interested in receiving our catalogues. Thanks Kleeneze!” Kira McKibbin, Senior Distributor To come… With brand exposure on the up, it can only mean growth for the company. AS SEEN ON Check out our TV advert here: http://www.kleeneze.co.uk/tv TV 7 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE KLEENEZE SUPPORTS LOCAL ECONOMY As we limped out of one of the worst and longest recessions the world has ever experienced, every pound spent in the local economy became even more important. In the last four years, we’ve all started to have a renewed interest in, but with the collapse of the global economy, this just skyrocketed. Local economy means the people closest to you geographically – nearby businesses, neighbours and anyone else who contributes to the economy in a neighbourhood. Supporting it means choosing your local retailers over superstores for example. For Kleeneze, this is a subject close to home. That is why, earlier this year, we launched the Shop Local campaign to show support for our Distributors and their fellow small traders. Small businesses and independent traders are the backbone of communities. They offer a friendly personal service and, now more than ever, they need the support of their communities as they face increased competition from high street giants and global brands. Since the campaign launched, Distributors from all over the country have been the subject of media attention as they campaign in their local areas for people to shop locally. Why shop locally? • It keeps money in the local economy – every £1 spent with a local supplier keeps £1.76 in the local economy (source: New Economics Foundation) • Small businesses offer a personal service and extra care – local business owners know their customers and are able to offer a more personal service • It maintains local character – supporting local businesses ensures their survival and maintains the local provision of services and character of local communities • It’s better for the environment – shopping locally promotes fewer and shorter car journeys, plus local stores use less CO2 than superstores (sources: DEFRA, Sheffield Hallam University) Get behind your local retailers. www.kleeneze.co.uk/shop-local 8 GOALS ENTERPRIZE COMPANY MAGAZINE An incentive that was Med to measure! In October 2009, one lucky group of Distributors boarded flights that were to whisk them away for four days of five-star luxury in Southern Cyprus. All their hard work and dedication over the previous six months had paid off with resulting its in them qualifying for Kleeneze’s Autumn Destination 2009. The group spent time in the beautiful, sunny town of Limassol with its base being the luxurious Le Meridien Spa and Resort. Situated right on the beach, Distributors looked out of their hotel rooms to see miles of sandy coastline and sparkling blue waters and had a choice of dipping into one of the many freshwater and seawater pools peppered all around or popping into the spa for a pampering session. Fine dining, plenty of wine and lavishness the likes of which you don’t experience every day was part of their everyday routine. SEDs had an extra day in which to experience the Kleeneze way. Taking them off to board three separate millionaires’ yachts, the leaders raced their way across the Med to a sumptuous barbecue on the beach. Later the same day, the rest of the group arrived in Cyprus and what followed was a whirlwind of great times – from a fiesta in a traditional Cypriot village and an afternoon of hilarity in the boat building competition to a toga night at the breathtaking site of Aphrodite’s Sanctuary and a conference of inspirational proportions. The Autumn Destination 2009 was another huge success for Kleeneze and with over half of the qualifiers new to the business, proof that everyone really can succeed! 9 “It was just an out-of-this-world experience. The fantastic thing is you get the chance to mix with leaders in the business and ask their advice and for tips on how they achieved what they achieved. We’re going to take away lots of pictures, souvenirs and amazing memories but, most importantly, priceless advice from leaders and some fantastic new friends!” Sam Rushton and Dean Worrall Gold Distributors and first-time qualifiers 10 “The resort was spectacular, the excitement of being with all those other Kleeneze people was overwhelming and the fact that we had to ’work’ on Monday morning (conference day) just drove home how much we love our ’work’! We run our own team camp every summer and have always wanted to do something like the boat building - trust Kleeneze to pull that one off too! We were teamed up for the boat building and the Gala Dinner evening with all first-time qualifiers, so to see the conference from their perspective was very special, because even though we try and tell people how fantastic the conferences are, you can’t really appreciate it until you’ve experienced one!” Paul and Helen Allgood, Bronze Executive Distributors 11 This has been by far the best Autumn Destination ever. For us, the boat building was the best bit, because of the team spirit, plus it was just absolutely brilliant fun! We have to make sure that we go back and help and support our teams to make sure more of them are on the next one.” Mike and Amanda Bibby Silver Premier Executive Distributors 12 “We had so much fun while we were in Cyprus. The boat building was a brilliant afternoon and we were so amazed that we managed to sail our ’yacht’ all the way to the buoy and back - how, I will never know! What a fabulous afternoon! There were so many wow moments on this trip we couldn’t possibly pick out just one - memories are a bonus that we can store and keep forever and boy do we have some of those. Hong Kong is a must for all Distributors to work towards. I know we definitely will be and we hope to see you all there.” Simon and Helen Fogwill Gold Distributors and first-time qualifiers 13 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE Mum’s the word This year, the average cost of raising a child to the age of 21 has crashed through the £200,000 barrier for the very first time in history. It’s not just the day-to-day running costs of the family that can hurt either. With many people facing added pressure to put in more time at work, those with families are looking for other options that will allow them to earn an income while also being there for their little ones. Scheduling hours around school time, many parents leave work altogether after having children because of a lack of flexible working arrangements. Those who continue, still have to shell out for the cost of childcare and therein goes their income. Gold Executive Distributor, Caroline Harris, went from part-time Distributor to mother seamlessly thanks to Kleeneze: “I started Kleeneze way back in 1998 working it around my full time job. Having got stuck into building a team right from the start I was able to give up my job in “Having a Kleeneze business means that I don’t have to November 1998 and go full time in Kleeneze along with send Trinity off to a child minder while I go to work. I my partner Craig Cox who also ’sacked his boss’ to work didn’t have to be in a position where I came home from Kleeneze with me. work to be told that she had said her first word, or had taken her first step, and I had missed it! “In March 2008 we had a baby daughter, Trinity. Because we had a residual income coming in from “I didn’t - I was there to share it with her and so was Kleeneze we were both able to take some time out Craig. In fact Kleeneze has meant that Trinity has both of when she arrived and since then I have continued to us around and gets to see her Dad far more than a lot work part time, fitting in business around being a mum. of young children. We also don’t have to pay large child care costs either! “I am able to take time out during the week to take her to playgroup and other activities, but the flexibility of Kleeneze means I can still fit in working the business - In 2009 our Kleeneze business turned over in excess of £850,000 and we are able to continue working to develop this further. “Later on when she goes to school, I will be there to take her and pick her up - we won’t have the cost of sending her to an after school club, we will both be able to attend school events and we will not have problems with childcare during the school holidays. 14 “Personally, I cannot think of any other job or business that would allow me the opportunity to be a full-time mum while at the same time earning a full-time income.” With four children, all under the age of 12, Silver Distributor Vanessa Hodgkinson had her work cut out. Thankfully, Kleeneze was there to help with the costs of a family as well as giving her the time to be there for her youngsters: “I joined Kleeneze in October 2007 to earn a little extra cash. Previously,, I had worked full-time in an accounts department for over 12 years before starting a family. I now have 4 children, all under 8 years old, of which the youngest is 3 weeks old. “Over the past few years I have been thinking about going back to work but only wanted part-time, and I “My husband, Eunan, works full-time as a Medical wanted to work around the children, being able to take Laboratory Scientist. He used to work on-call rotas as them to and from school which meant my options were well. This was very time-consuming, so when our limited. earnings from Kleeneze increased we decided that we could afford for him to give up doing on-call. This worked out great because now that he works more reliable hours, we have much more time to work the business. “I believe that Kleeneze is the only viable business opportunity available today which enables you to earn money and be there for your children. Many mums who choose to stay at home, having given up a career, feel very isolated. The reason I joined Kleeneze was primarily to meet people (I didn’t believe at the start that I would actually make any money!). I made my investment back with profit after only two weeks and I was hooked. “Now I have made tons of new friends, spend a lot of time in customers’ kitchens drinking tea and making money all the time. And I can do all this around my “Kleeneze has been a lifesaver. Since joining, I enjoy a children’s needs. After a year and a half, my husband stress-free job, have made lots of new friends and, most (initially very dubious) got involved. It was the ever- importantly, am there for my children whenever they increasing cheques that changed his mind! Now both of need me.” us are working hard to get our business to the next level.” Stephanie Barry, Silver Distributor in Ireland, has found the benefits of working Kleeneze extend Kleeneze has now teamed up with the Working far beyond being there for her children. Families charity to create a family-friendly work guide. The guide contains advice about rights in “I would never contemplate doing anything other than employment, becoming self employed, tax credits Kleeneze, even though I am a qualified secondary school and benefits and how Kleeneze offers a flexible teacher. We have two children, aged 8 and 6, and earning opportunity for parents. Kleeneze gives us the flexibility we need to earn some http://www.kleeneze.co.uk/being-there. extra money as well as being there for our children. That is vitally important to us both. 15 EVENTS ENTERPRIZE COMPANY MAGAZINE Seeing in the New Year the Kleeneze way One of the busiest large scale indoor venues in Europe will see the likes of the X-Factor, Stereophonics, Strictly Come Dancing, Rod Stewart, the European Gymnastics Championships and Alicia Keys pass through its doors over the next 12 months. However, to kick start the year, it was Kleeneze that took to the stage of Birmingham’s National Indoor Arena. Culminating in a sumptuous Gala Dinner, the day saw around 3,000 Distributors come together to launch another successful year for the company, as well as celebrate the year just gone. “There are more people than ever before looking for work and unemployment is forecast to rise still further,” said Managing Director Jamie Stewart at the start of the event. “At this time of year many think about finally clearing their credit card bills or for some it might be some extra money to afford a little luxury in life. Whatever it is, we have the Kleeneze solution. “2010 will be a year that changes people lives for good and for bad, let’s help as many people as we can change their lives for the better. There’s a General Election coming up this year and no doubt there will be some major changes in tax and earnings that we can’t even imagine yet. “2010 is set to be the year that the recession impacts people’s lifestyles. And Kleeneze is set to shout to the world that we are ready to help everyone change their lives for good.” It wasn’t just Kleeneze Distributors that were shouting to the world either. Our special guest speaker was Dragons’ Den panel member – James Caan. And what a talk it was! His life story is actually not too dissimilar to those starting up 16 EVENTS ENTERPRIZE COMPANY MAGAZINE with Kleeneze! For instance, does any of this ring any Rolls Royce service, something that others did not. bells? He looked for an office in Mayfair and, although he could only afford a broom closet of a place, he had a When James decided he didn’t want to work in his grand address. Alexander Mann was born. father’s family business making garments, his family were against him leaving and setting out on his own In 2002, Alexander Mann had a turnover of £130 with just £30 in his pocket. He left school at the age million and Caan sold it to a private equity firm. of 16, with no qualifications, but a need to prove Since then, Caan has gone on to co-found an himself to the family who didn’t believe he could executive headhunting firm with partner Doug make it. Bougie, which they successfully expanded globally An interest in commission-based jobs led him to start through its Humana International brand, growing to working for a recruitment agency and he worked over 147 offices across 30 countries before it was hard to pay the rent. By the age of 19 he was bought by a New York-listed company. He also has working in financial services. His gift-of-the gab set up the James Caan Foundation to help children in meant he loved engaging with the candidates. When both the western and developing world, as well as a woman called Aisha, his future wife, turned down setting up many schools in his native Lahore in a job working there as she wanted to open her own Pakistan. And, of course, the reason he shot to fame boutique he offered to invest in her business. A few – the successful entrepreneur also earned himself a years on and the boutiques were making around place on Dragons’ Den. £12,000 a month, but James still wanted to set up a From £30 to multi-millionaire and all he accredits this business of his own. So he decided to open his own to is belief, confidence and determination. If he can recruitment business. He wanted to give people a do it – what’s stopping you?! 17 The Showcase was also vital for internal training. We’ve so much going on this year – the qualification for Hong Kong, a major advertising campaign and fresh new support for new starters, so it was important that those who have already had success in this business stepped up to give others help and advice. Silver Senior Executive Distributor, Geoff Webb; Bronze Executive Distributor, Debra Pusey; Silver Executive Distributor, Dave Birtwistle; Gold Distributor Sharon Allsop and Silver Principal Executive Distributor, Bob Webb were our Network speakers for the day on hand to give everyone some brilliant tips on moving their businesses forward. Of course, it wasn’t all about training, though. In the evening, everyone donned their finery for a Gala Dinner of luxurious proportions and partied long into the evening. However, once all the wine had been supped and everyone’s sore dancing feet were tucked up in bed, the Showcase Organisers were at it again – this time getting ready to host the Kleeneze Ireland New Year Showcase! There was more training from the likes of newly-crowned winner of the Distributor Challenge Trophy John Morgan; the very inspirational Distributorship Peter and Jackie White and testimonials from Laura Cleland and Ninan Puliyayil Kuriakose; this time in Dublin. Kleeneze Ireland has a completely different feel to the NIA Showcase. The day was packed full of training and recognition and a great deal of laughter and humour, as is Birmingham, but it’s an entirely intimate, personal event. Don’t take our word for it though! The Christmas Showcases in Birmingham and Dublin will take place in September, so come and see for yourself! 18 RECOGNITION ENTERPRIZE COMPANY MAGAZINE A REWARDING AND AWARDING BUSINESS You’ve worked hard at work for 12 solid months, put in hours above and beyond the call of duty, completed those projects in record time and have basically had an exemplary year. So, how were you rewarded? A pat on the back? A ‘well done’ and a firm handshake? Or simply more work thrown your way (hey, you’ve proved you can do it, so here’s some more!). Kleeneze prides itself on recognising its Distributors in a big way. Yes, there are holidays, cars and cash bonuses to be won, but it’s also important for us to recognise our top performers in the Network on stage in front of their team mates and peers. This is why, every year, Kleeneze holds its own awards ceremony There are six main business awards presented by Kleeneze every January at the New Year Showcase. The award winners accept their prize in front of thousands in the Network and often the awards come with their own reward – this year, all of our winners have automatically won a trip to Hong Kong! Designed to recognise exceptional effort in all areas of the business, there’s the VIP Trophy for consistency of effort and outstanding personal retail sales; the Distributor Challenge Trophy and Harry Crook Trophy awarded for outstanding business development; the Executive Distributor Challenge Cup and the SED Challenge Trophy awarded for Outstanding Executive group sales and, of course, the Distributor of the Year Award - given, at the company’s discretion, to the distributorship that has shown amazing ambition and dynamism. 2009 WINNERS DISTRIBUTOR OF THE YEAR AWARD GAVIN SCOTT AND BONNIE ARAPES (SILVER PREMIER EXECUTIVE DISTRIBUTORS) EXECUTIVE CHALLENGE CUP ALF AND CAROL BELL (GOLD EXECUTIVE DISTRIBUTORS) SED CHALLENGE CUP GEOFF AND FIONA WEBB (SILVER SENIOR EXECUTIVE DISTRIBUTORS) HARRY CROOK TROPHY KIMBERLEY SUNTER (SENIOR DISTRIBUTOR) DISTRIBUTOR CHALLENGE TROPHY JOHN MORGAN AND GILLY MCCRONE (BRONZE EXECUTIVE DISTRIBUTORS) VIP TROPHY SUSAN COLEMAN AND ROBERT HOLDFORD (GOLD DISTRIBUTORS) 19 RECOGNITION ENTERPRIZE COMPANY MAGAZINE JOHN MORGAN AND GILLY MCCRONE, DISTRIBUTOR CHALLENGE TROPHY How has the first part of 2010 been treating you? What a way to start 2010 by winning the Distributor Challenge Trophy and finding out we’re are going to Hong Kong! And just this past week Vinny Tsoi and Lorraine Lawlor in our team have qualified for Cape Town! So 2010 is going GREAT!! It’s a wonderful feeling to help someone in your team not only earn a fantastic income, but to see that hard work rewarded also with a trip of a lifetime. There’s nothing else out there that gives such a sense of pride. As you’re a trophy winner, you automatically qualify for our next Destination. How did that feel? We couldn’t believe it when the video of Hong Kong started playing at the New Year Showcase. We just kept looking at each other whispering: ‘Wow! Are we going to Hong Kong?’ Was winning the Distributor Challenge Trophy a goal for you? Yes it was a massive goal for us, one of many goals for 2009. We had a fantastic finish to 2008 and we kept the momentum going into 2009. We knew if we continued to build our customer base, share the opportunity with more people and help our team we would have a great chance to win. And in qualifying for it, has it strengthened your business? Absolutely. Our own customer base was pretty solid but we continued to find new customers ensuring we had strong personal retail. It also fired up the team, it got everyone excited to know they could be part of a winning team. How do you think winning something like a trophy changes your business? It will definitely help with sponsoring - it shows new prospects the massive rewards available to everyone in Kleeneze and they will be part of a winning team. It has boosted morale in the whole ROCK team. It shows that winning a trophy is achievable to anyone who is willing to work hard enough for it. 20 What did you have to do to qualify for it? We had a great start to 2008 and knew if we continued as we started we would be in with a shout of winning. We believe in leading by example, so we set a goal to do 18% personal retail per period. The more we retailed, the more everyone in the team retailed. We continued to sponsor and started to run our own sizzles to help new people get their businesses off to the best possible start. What are your goals for this year? Having goals is massively important to us - small goals as well as big ones. We want to continue to build our team and help each person to achieve their goals. We recently sat down with some of our team and followed Jim Rohn’s guide to setting goals. Something we would recommend to everyone. A huge goal is to help as many of our team to join us in Hong Kong, and a Mini Cooper would also be nice! Do you have any advice for anyone who wants that trophy in 2011? Make a plan and take massive action. The saying goes: ‘Fail to plan, plan to fail.’ Follow the system and don’t change it. You also need to work hard on your own personal development. We recommend reading many of the books available; anything by Jim Rohn is a good start! Believe you can and keep rocking! GEOFF AND FIONA WEBB, SED CHALLENGE CUP So once again, you’ve snapped up the trophy. How do you keep up the consistency it obviously takes to keep on qualifying for these things? It’s all about the system. Personally for us, 2009 was a challenging year with family illness that necessitated us taking quite a chunk of time out when Fiona’s mum (who lives over 200 miles away) was critically Ill. We’ve always believed that there are two ways to build a successful networking business: Firstly to make yourself pivotal to the organisation whereby it grows largely on your personal effort - and indeed it is possible to earn huge incomes by doing this. The only problem is that when you stop, it all starts to fall away. So, we’ve opted for what we consider to be a much smarter business model, and that is to coach our amazing team with a simple, duplicatable system, that perpetuates even when we cannot be there. As trophy winners last year, did you notice anything different it brought to your business? As (Geoff) mentioned at the January Showcase, track record inspires others to believe that they too can achieve something someone else has achieved. Back in 1955 no one believed that it was possible to run a mile in under 4 minutes, until in 1956 Roger Bannister proved everyone wrong. What is amazing is that 21 RECOGNITION ENTERPRIZE COMPANY MAGAZINE in the following year another 30 runners broke that belief barrier, and the year after that, another 300! Winning the trophy was down to the success within the team - record new Gold Distributors breaking, record numbers attending the conference on board Club Med ll and again in Cyprus. All of this has combined to help everyone in our team to believe that they too can achieve their own success within the group. Team morale is at an all time high, and we are massively privileged that the team synergy is so strong - with everyone wanting others to achieve - even cross line, and that’s very special! 2009 brought about a lot of new things for the company. Was there one thing that helped your business more than anything else? Most definitely the TV advertising - not just for the exposure of our brand, but even more so for the confidence we’ve seen in the Network on the back of this. We’ve always believed in our opportunity and have been proud of our business, but the power of the advertising has given everyone pride in this world class opportunity, and that’s led to more lead generation activity, more people contacting their warm market with confidence, and overall better conversion rates because Distributors feel altogether more confident about their business. Tell us about your goal setting Goal setting has always been a very important subject for us - we believe passionately that if people don’t have their own strong personal goals in place, then this will hamper their success. For us, our goals are very personal. We believe in, and try to practise, Zig Zigler’s wisdom: ’Help enough people achieve their goals, and you will achieve yours’. To be honest, we live our ultimate goal now, on a daily basis - we choose when we work, we report to no one, we have a business that feels like our favourite hobby which we can do 24/7 if we choose, and we have a quality of life that is second to none. Of course, to everyone we teach the importance of smaller goals - we understand that for someone earning a relatively small amount now, it can seem very difficult to focus on a £1m house or a £50k car. In our early days we realised the importance of achieving smaller goals - an extra £15 a week paid for us to send our ironing out! Smaller goals are key to achieving your larger goals - remember, we only joined to earn an extra £100 per month so we could treat ourselves to a steak and bottle of red wine at our favourite restaurant a couple of times a month! There is however, one goal that I, (Geoff) will never achieve though, and that is earning more in a month, than Fiona can spend! KIMBERLEY SUNTER, HARRY CROOK TROPHY Tell us about your journey to winning the Harry Crook Trophy Around October of last year, I got a text message from my Upline, James O’Neil, saying ‘do you realise that you’re third place on the Harry Crook Trophy table? To be honest with you, I’ve never really won anything – even a trophy at school – so when I was told I had a good chance of getting this, it really made me think ‘right, what do I have to do?’ Did you face any challenges on your journey? As soon as I knew I was in with a chance, I decided to do more than ever. However, as life is, things happen when you really don’t want them to happen! The snow was a problem, schools were shut so my routine was out the window and I had car trouble! However, I wanted that trophy so I just kept at it and focussing. 22 RECOGNITION ENTERPRIZE COMPANY MAGAZINE How did you feel when Hong Kong was announced and you realised you’d be there later this year?! I couldn’t quite believe that I’d qualified for Hong Kong too. It felt like it was happening to somebody else. I’d found out that I’d qualified for the Trophy the day after my birthday and to realise I’d be going to Hong Kong too, well, that was an amazing birthday present in itself! I really never thought that something like this would ever happen to me. How have things been going since you won the Trophy? This year has been good so far. The new book certainly picked up for me at the beginning of the year, which was good. And I’m excited about Hong Kong. Now I just need to make some money before I go, as I’ve already made quite a long shopping list! The team’s morale has been raised since I came back with the Trophy. It’s definitely strengthened my belief in the business and I know it has helped me as a marketing tool, as well. I signed somebody last week and it was because I was telling him about the trophy and Hong Kong. There was a £50 joining offer at the time and he took advantage of it straight away. I do believe by winning the trophy and being fired up about it, people sign up. Now I can tell them that I am going on one of these incentives. It gives it more clout that I’m going on a Destination rather than just telling them that other people are! What are your goals for the coming year now? Before Kleeneze, I was a student. I was a single parent and doing my A-levels and accountancy. My mum joined Kleeneze and when she told me about it, I thought ok I’ll give it a go. I only really did it for something to do though, as I was going to go to university. I never really took Kleeneze seriously – it was just a bit of extra money. In the last 12 months, though, I’ve seen the bigger picture and really decided to get on with it. I’m now so excited and I know that this year is going to be better than even last year! By the end of the year, I want to get to Bronze, get some more team members in and stabilise my business. I’m definitely not going to go to Hong Kong on my own either! The whole team is fired up to get on the Destination so I’m taking them with me! 23 RECOGNITION ENTERPRIZE COMPANY MAGAZINE ALF AND CAROL BELL , EXECUTIVE CHALLENGE CUP Are you enjoying 2010 so far? Like everyone else, we had the snow and ice to contend with at the beginning of the year, so we’re playing a little catch up now. We’ve been working really hard for our Period 2 turnover to exceed our Period 12 turnover. Rob Forster once said if you achieve that you’ll have a great year and that’s what we want. You had a fantastic year in 2009. Was a trophy win part of your plan? It wasn’t a goal right in January, but it became one in March. We were working hard anyway and when we saw that we were on the list, it did encourage us. We worked hard to achieve it. Did more activity and helped the team. I couldn’t believe that we’d qualified for Hong Kong too. We were blown away by it. Now we’ve got more time to spend helping our team get to Hong Kong too. We’ve got definitely 8, maybe 11 Distributorships who are actively going for Hong Kong. Everyone’s so excited about it. We’re having a sizzle on Sunday and ordering in Chinese food to get in the spirit of things! How has winning the trophy affected your business so far? When you win a trophy, it’s a fantastic motivator for you and the team. It gives you the belief that you can achieve anything. Team morale’s very high because of it. It definitely motivates others too. When I go to see people now, I tell them that the team has won this trophy this year and if they do decide to join they’ll be in a great team. From that point of view, it really has helped. Last year you climbed the sales plan, qualified for Cyprus and won a Mini. Now you have the trophy and Hong Kong too. What’s the secret? At the moment, looking at my screen, I have a picture of Hong Kong there. When we were going for the Mini, we had pictures of the Mini and we put Cyprus up too. You think about it every single day when you get up. We have a plan and strategy in place and then we just get out there and do it. It wasn’t always a story of success for you was it? We’ve been in Kleeneze for 11 years now. We did really well at the beginning and then just slowed down. I think sometimes you talk about it more than actually doing anything. I always thought that we were doing Kleeneze, but really we weren’t doing it as much as we should have been. The turning point for me was when my sisters died. One had a long-term illness and the other died very suddenly. I started questioning myself and what life was all about. I thought right I’m not going to play about with this business anymore. I needed to move it on so I focused and pushed for it – I did what it takes. You can get diverted by things and go off on a tangent sometimes, but I really concentrated on the elements – retailing, sponsoring and teaching others to do the same. I sat down, started talking to the team finding out what they wanted to do. Then we just went for it. We’ve got big goals for 2010 too now. We want to be Bronze SED by the end of the year and the BMW as well. That’s our plan. 24 RECOGNITION ENTERPRIZE COMPANY MAGAZINE DISTRIBUTOR OF THE YEAR – GAVIN SCOTT AND BONNIE ARAPES The Distributor of the Year award - given at the company’s discretion to the distributorship that has shown amazing ambition and dynamism – is the most coveted Kleeneze award there is. And, over the years, one name has become synonymous with ambition, dynamism and Kleeneze – that of Gavin Scott. An incredible rags-to-riches story, Gavin left school with just a few basic qualifications and with no definitive career plan, following in his father’s footsteps into the Tyneside shipyards. Nine years later, he was still there – however, he yearned for something better. Something better eventually came along, in the form of a Kleeneze information pack. That pack intrigued Gavin enough to start a part-time business with Kleeneze in September 1992. He went on to create a Kleeneze business with a multi-million pound turnover. Gavin and his partner Bonnie Arapes have also qualified for conferences to Australia, Arizona, Malta, Monte Carlo, Bangkok, Bali and Florida – to name but a few, along the way. In 1994, this huge success in the business meant that Gavin was made Distributor of the Year award. Over 15 years later and his business continues to be an inspiration to all. Towards the end of last year, this Distributorship flew a whopping four levels up the Sales Plan, collecting a Period 12 cheque in excess of £43,000 – that’s for only four weeks’ work! Last year’s success along with their continued dedication to Kleeneze meant that the Distributor of the Year award once more went to Gavin Scott and Bonnie Arapes! 25 RECOGNITION ENTERPRIZE COMPANY MAGAZINE It’s been 15 years since you last won the Distributor of the Year award. What changes have you seen since then? Well, I didn’t have a mobile phone then, there was no Internet, no voicemail and no technology really. That’s changed massively. It makes an enormous difference, because you have so much access to get in touch with so many people and help them. In the beginning, you couldn’t do that. When I first started, I’d do a monthly newsletter and post it out and it used to take forever to get to them. It’s dead easy now! You’re often quoted as being someone who has been instrumental in the growth of Kleeneze. What’s your perception of that statement? It’s obviously nice to be thought of that way, but Did your love of Kleeneze replace your love of really I just love what I do. It’s great that people think surfing then?! that, but it’s not the recognition for me and it never To be the standard that I used to be at in surfing, has been – it’s this business that I love. you have to be in six hours a day when the surf’s up. I haven’t got the time to do that and I’m older too. For many, you are a kind of figurehead for the I’m more into skiing now. You can do that and have Network, but who do you look towards for a rest in the bar! inspiration? I take little bits of inspiration from everybody. Often I When you first started with Kleeneze was it hear things on EzeReach from new people that can simply to fund hobbies like surfing then? inspire me. Other times, someone will come up with The plan was to have the time to do these things an idea and I think, oh I can do something with that. and the money to be able to afford to surf or All sorts of people from all around the Network whatever, whenever I wanted to. I couldn’t have inspire me. foreseen things such as the Internet, but what I did used to think was wouldn’t it be good to be able to What question do you get asked the most by go surfing and contact everyone while I’m sitting on others in the Network? the beach. It wasn’t possible then. Now you can do What keeps me going and why do I keep on doing the whole thing on the phone. It’s great! it. The answer is I just love what I do. When I used to surf, people would say it’s something you get Yes, you’re a huge advocate of our phone addicted to and you just can’t get it out of your messaging system, EzeReach. Why is it so system. I feel the same about Kleeneze. I do it important to you? everyday - even when I’m on holiday. Basically, because it stops the Chinese whisper. When I first heard about it, it was in America. Someone thought of a clever idea and put it out to 54,000 26 people. I realised then that we weren’t getting a training CD that 60-70% of leads aren’t followed information out to people as effectively as we could up properly, so I decided to do more myself. be. Voice messaging evolved to get your team excited and help them realise what was happening in What’s your secret for successful sponsoring? the business. By using EzeReach, you can have If you believe in it, it’s not a problem. People who someone who’s done really well leave a message to don’t have the belief in it, will find it harder to everyone. If someone doubts that you’re telling the sponsor. One of my friends has just joined and still truth and they hear it from the actual person along hasn’t got the concept of sponsoring entirely, but with what they’ve done, it adds more belief. you just need to be patient and one day the penny will drop. That used to frustrate me when I first When there used to be articles about people in the joined, because I couldn’t believe that everyone newspapers, we would photocopy them and send couldn’t see what a huge opportunity it was. them out – so it would take about four weeks to get Nothing’s really changed in that respect. A lot of it all out to everyone in the team. Now we can send people don’t get it when they join – they don’t out a voice message telling people that it will be understand the power of having a big team. coming out and they can go and buy the paper and see it for themselves. Understand that it’s real. If you grasp the concept of sponsoring, you should go for it as soon as you start. A lot of people think I’ll I often get people coming up to me at the give it a couple of months on retail until I know the Showcases saying, I wouldn’t still be in Kleeneze if I business and then try the sponsoring side. For me, hadn’t heard this message or that message on Kleeneze has been trading for 80 odd years. It works, EzeReach. It’s a great feeling. so why do you need to prove it works? If you could go back in time, what advice You’ve had huge success. Is there anything left would you give yourself when starting out? for you to accomplish? It’s completely different now really. All the things I still see the company as a billion pound company. we’ve got now makes it easier to contact people It’s my goal to build that growth. Even though faster. Now with everything I know, I would head it a people would say I’m successful, I still don’t think I’ve completely different way and much faster! even started. It frustrates me when people give up so easily when there’s so much potential for this Does your success story hinder you when company. recruiting people, as it could be seen as being unbelievable? I actually never use my success story when I’m speaking to people who could join the business. I just use the normal Opportunity Brochure and DVD. A lot of people join and have no idea who they’re joining with. In 2009, you climbed four places up the Sales Plan – what did you do differently to make that happen? I had decided to sponsor more people than I had in years before. I simply increased the sponsoring numbers and am going to carry on doing that this year. Previously, I’d been passing a lot of leads to people in the team to let them do it. Then I heard off 27 SUPPORT ENTERPRIZE COMPANY MAGAZINE A MATTER OF LIFE AND DEBT If the last 12 months have taught us anything, it’s that the ‘buy now and pay later’ culture was a time bomb just waiting to explode. Over the past year, personal debt statistics have been at the forefront of the media like never before, and with good reason. Personal debt in the UK is now at crisis level and tales of home repossessions and bankruptcies are now commonplace. So, lesson learnt, right? Wrong. The recession has done nothing to stop lending or borrowing rates rising and at the end of 2008, figures showed that UK lenders were handing out £175million to borrowers EVERY DAY. At the same time, unemployment continues to rise well into 2010 with approximately 1,522 people per day losing their jobs. If you thought the end of the recession was a light in the tunnel when it comes to debt matters, think again. Many experts are predicting that personal debt in the UK is only going to go one way in 2010 – up. So, if you are in the position of living from paycheque to paycheque, worrying how you’re going to pay off your Christmas credit cards, at least you’re not alone! However, a debt-free life can give you immense financial and personal relief, so make it your resolution for 2010 to ditch the debts by following a few simple steps: 1. Acknowledge your debts A whopping one in five adults are lying to their partners about the amount of debt they have. It’s time to take a realistic look at your situation. 2. Stop digging The hole you’ve dug yourself isn’t going to get any smaller if you keep digging! Cut up those credit cards and stop any non-essential spending. We’re sure you can go without that daily cappuccino. 3. List your income and outgoings Sit down and make a realistic budget plan. Monthly bills, one-off car expenses, average supermarket bills – include them all. This will not only show you how much you have left over to pay off debt, but will also highlight where you can cut back. 4. Maximise your income If there’s nothing you can feasibly cut back on, you could consider getting a second job to supplement your income. Kleeneze is ideal, as you can do it whenever you want and for however much money you need 28 5. Prioritise your debt You now need to work what to pay to whom. Start by making regular payments to your creditors (even if it’s only a very small amount). Your priority debts are the ones that have the harshest consequences should you not pay them (mortgage, Council tax, utility bills etc). 6. Start a debt snowball List your debts in order (from smallest to largest). Now determine how much extra can be applied towards the smallest debt. Pay the minimum payment plus the extra amount towards that smallest debt until it is paid off. Once that debt is paid in full, add the old minimum payment (plus any extra amount available) from the first debt to the minimum payment on the second smallest debt, and apply the new sum to repaying the second smallest debt. Then repeat! “We joined Kleeneze three years ago and at that time we were like a lot of other families - we owned our own house, had 3 children, Darren had a full time job and I had a part-time job. We had enough money to be able to have a treat once a week and be able to let the kids have their hobbies and could afford all our bills quite comfortably. Then unfortunately Darren lost his Nana to cancer and exactly one year after, his Granddad passed away, Darren was very close to them, so as you can imagine he was devastated. After sorting everything out we were given the chance to buy their house, which was like a dream to Darren for the memories. At the time we were expecting our fourth child, so it was also good as the house was a lot bigger than the one we were living in at that time. Once we had moved in we decided to do it up to how we wanted it and because it was an old house there was quite a bit of repair work needed. So we started to pay out for the house to be rewired, damp proofed etc and before we knew it we had spent all our money. As we were only halfway through doing it up we naturally wanted to finish it, so we decided to borrow the rest. It was so easy to borrow and they kept on offering us more! Then things started to go downhill. The house was finished - fantastic! But Darren had his hours cut at work and his boss started to take him for granted, putting more and more responsibilities on him. As we had a bigger mortgage, by the time we had completed the house we knew there was only one option - I had to find another job, so I started to look in the local paper on job night. I found this ’catalogue job’ advertised and made an appointment to meet someone. Darren came with me as I was 29 SUPPORT ENTERPRIZE COMPANY MAGAZINE quite nervous. When we were told it was Kleeneze I thought ‘Get me out of here! I’ve heard of that rubbish!’ But as we had paid £4 for the car park we listened to what they had to say. They must have done a good job because the next day we signed up! Unfortunately our debt was so severe by this time we had started to use credit cards to pay our bills - it was a vicious circle. Soon afterwards, we lost our house and found ourselves in rented accommodation waiting to be housed in a council house. We messed about with Kleeneze for a good year, then one day we both decided enough is enough. We have our own business; it’s time to take it seriously. By the end of the year Darren was earning more from our Kleeneze business than in his job and sacked his boss! We now work our Kleeneze business full time and take it very seriously and the best bit? WE LOVE IT!! We can now see the light at the end of the tunnel, Darren is happier than he has been for years and our business is growing all the time. Although we still have debt, thanks to Kleeneze, we have it under control. We are no longer looking to move into a council house, as we love the house we’re renting now and are hoping to buy it one day! We know that with the way we are working our business it won’t be long before we are totally out of debt and having whatever we want. From Darren and my points of view, not only are we clawing our way out of debt but we have got our sanity back because we are involved with some fantastic positive people! Again we would like to say ‘Thank you Kleeneze’ for helping us to get our lives back on track, what an amazing opportunity we have!” Darren and Gail Drew, Senior Distributors from Loughborough • Debt in the UK increases by £154 million every day • The average household debt in the UK is £59,670 • One person in Britain is declared insolvent or bankrupt every 4.8 minutes • In the UK around 124 properties are repossessed every day • The amount of people who owe money on credit cards but are unable to pay them has doubled in the last 12 months • The total amount of credit card debt in the UK stands at £238 billion and an estimated 24% of credit card users are still paying off credit card debts from the previous year’s Christmas. • Doctors say that treatment for depression and anxiety due to debt are common. There have been reports in the media of debt stress leading to absenteeism from work, alcohol and drug dependency and in some cases, suicide • Around 60% of students claim that finances and debt are their main worries as opposed to finding employment when they leave university 30 ”Prior to joining Kleeneze, Myrna and I purchased an Australian ’Fast food’ Coffee and Donut franchise at a cost of £108,000. Training took place for six weeks at a place called Surfers Paradise on the Gold Coast in Queensland, Australia. That was a tremendous experience, but unfortunately from thereon it was downhill. The franchisors (a £100m company) promised a blaze of publicity at our grand opening as we were to be the first store in the northern hemisphere, and Ralph Harris was going to cut the ribbon. We were elated, until nearer the time came to our ’Grand Opening’ when we were informed that on the big day we were to be given some balloons to inflate ourselves and give out to passing children! We worked from 5am most mornings until past 7pm each evening for little or no wages as our thirteen staff members took priority in the queue at the end of the week. Although we were experiencing a steady sales increase each month, the massive overheads devoured everything we had, and more, necessitating further finance from the reluctant bank. After two years on this slippery slope we sold the business to the franchisors ’for a song’, and even then it was a further three years before they paid us, by which time it had no value, as the bank snapped it up. After the sale of the business we were left with a heavily mortgaged home and a huge bank loan which we’d used to keep the business afloat, and our situation was desperate. It was at this point that we began frantically scouring the newspapers for gainful employment and fortunately stumbled across Kleeneze. We immediately saw the potential with Kleeneze as a viable if not incredible business opportunity and threw ourselves into it. With Kleeneze our income has steadily increased over the years which has enabled us to pay off our debts, and has even allowed us to retire from the ’rat race’. After researching hundreds of conventional businesses and other income opportunities we know that the only opportunity that has a guaranteed direct effort and commitment related success formula is Kleeneze. We would no doubt have lost everything had it not been for this amazing company.“ Peter and Myrna Wellock, Silver Senior Executive Distributors from Manchester 31 GOALS ENTERPRIZE COMPANY MAGAZINE The adventure of a lifetime At the beginning of 2009, Kleeneze announced that it would be taking its qualifying Distributors on the trip of a lifetime. To reward them for months of hard work, they were to spend five nights lapping up the sun in one of the most dramatic and inspiring Destinations in Kleeneze history – the thrilling city of Cape Town! As this magazine went to print, over 130 Distributors were settling into revel in the five-star luxury of the Table Bay Hotel with stunning views of the city. They’ll be looking forward to a whirlwind week of fine dining, fine company and being royally spoilt by Kleeneze! Here are some of the things they’ll be getting up to: • Making the ascent in rotating gondolas to the top of the magnificent, famed Table Mountain where they’ll toast their success at an exclusive drinks reception • Feasting in some of the most famous restaurants in the city and experiencing traditional African dining. • Touring the countryside of the historic Cape Winelands and picnicking at one of South Africa’s most famous wineries • Experiencing a thrilling jet boat ride towards Cape Point, spotting whales, seals, sharks, dolphins and sea birds • Taking a trip up to the Cape Point lighthouse for a spectacular view of the peninsula • Visiting Boulders Beach, home to a colony of some 300 penguins! Plus, they’ll also have an opportunity to wander around in their own time, booking some extra excursions, such as a trip out to Robben Island, where Nelson Mandela was imprisoned or, for the more adventurous, some shark cage diving! In a new twist, we had two parts in our qualification criteria this year, the second part being a competition in which it was anyone’s game! One of our first qualifiers through was: Bronze Executive Distributor, Ivan Darch. “It’s fantastic,” Ivan admitted, when asked how he felt about achieving qualification for Cape Town. “Kleeneze Destinations are pretty awesome events and you don’t want to miss them if you can help it! I’ve been to Vienna and Cannes with Kleeneze before, so I know what these experiences are like. 32 I always put Kleeneze down to work ethic. Most days of the week, I’m up at 5 or 6 in the morning and working until 11pm or midnight! Even when I started, I retailed with all the spare time I had. I earned £871 in my first month with Kleeneze and that was just four hours a day retailing. You only ever get out what you put in with this business. You just need to strive and do more than you think you can.” Then on Monday 8 February, Distributors throughout the Network were to be found in a state of frenzy. Some were crying, others screaming, a few even shaking. Such was the reaction to a phone call from Head of Network Development, Michael Khatkar. Of course, it wasn’t any old phone call that brought these Distributors to their knees. Michael was calling to let them know that he could happily confirm their qualification for the Spring Destination 2010 – Cape Town! For the past five months, the Distributors had been battling it out in the Cape Town competition. Many upped their retailing drastically; held meetings geared towards the Destination and basically pulled out all the stops to ensure they were part of the Great Kleeneze Destination. And it worked! “I wasn’t really sure if I was going to laugh, cry or my heart was going to jump about of my body when I heard. I was just so excited. In fact, I’m still shaking a bit now! I’m over the moon,” said Gold Distributor, John McNally. “It has been a huge effort, but, without a shadow of a doubt, it was a team effort. Going out over the last few months with the snow and this bad weather! If it wasn’t for the team, there’s no doubt about it that myself and Lesley wouldn’t be going to South Africa in three weeks’ time. I can assure you that these team members will be rewarded in future, hopefully by getting to Hong Kong”! Congatulations to all our qualifiers! (in alphabetical order): Lorraine & Ian Balcombe, Alf & Carol Bell, Michael & Amanda Bibby, David Birtwistle & Angela Tonkin, Andrew & Susan Boswell, Robert Branch & Marianna Grineva, Mikaela & Andrew Brown, Susan & Geoffrey Burras, Lesley Burroughs, Andrew Buxton & Laura Kelly, Richard & Clare Chantler, Gary Cooper & Jackie Norris, Patricia & Dennis Corser, James Dale & Claire Daniels, Ivan Darch, Mike & Jean Day, Adele & Jaime De Caso, Deborah & Allan Dewar, Teresa Divers & Bryony Hayward, Jane & John Dunkerley, Peter & Sheryl Dutton, Richard & Ranti Fallowfield, Sue & Steve Ferguson, Trish & Lee Fisher, Christine & James Foster, Martin Gardner & Allison Butterworth, Debbie Gee & David White, Linda & Tony Gower, Clare Haines, Amanda & Andrew Holland, Dave & Susie Horton, Richard Houseago & Vanadis Fox, Steve Johnson & Rosemary Rowntree, Jack Kirby, Ramon & Sylvia Laing, Christine Lappin & Simon Place, Michael & Sandra Laydon, Derrick & Maria Longwright, Jennifer & Garry Luke, Christopher & Wendy Mason-Paull, John & Lesley McNally, Alan Meldrum, Paul Melville, Denise & Stephen Neal, Stephen & Deborah Nell, Alison & Michael Ogden, Heather & James O’Neil, Timothy & Tina Pace, Johanna & Stuart Peuleve, Richard & Helen Peuleve, Rosina & Frank Pocock, John & Christine Prosser, Claire & Peter Rea, Andrew Ridley & Louise Lee, Doug & Sandra Roper, Keith & Helen Sandland, Gavin Scott & Bonnie Arapes, Carol Simpson & Douglas Clark, Melissa Squires & Ian Slade, Linda & Ian Stanley, Kerry & Paul Stonall, Paul Tawn & Clare Bason, Chantele & Barry Travis, Vincent Tsoi & Lorraine Lawlor, Bob Webb, Geoff & Fiona Webb, Mary & Peter Whinfrey, Peter & Jackie White, Craig & Magdalena White, Mel & Irene Wilson 33 PRODUCTS ENTERPRIZE COMPANY MAGAZINE THE GREAT SPRING KLEEN The nights are getting lighter, the flowers have started to bloom and we’re treated to the sun peaking through our curtains. But what’s this?! With sun comes all sorts of other problems – such as its canny ability to highlight all the cobwebs, dust, film and all the other unmentionable debris a Christmas of good content has left in its wake. Springtime is all about renewal and regeneration and spring cleaning is all part of that process. Before you shut this magazine with a large groan and close your curtains again, though, we have some helpful hints and products that can make your yearly decontamination process a doddle. TIPS FOR A HAPPY AND HARMONIOUS SPRING CLEAN 1. Get all your cleaning supplies together first 2. Pick a day and time to do your spring cleaning and don’t deviate from it 3. Tackle only one room at a time – don’t take on too much or the temptation to give up will be too strong 4. Delegate! Make sure your family or others in your household pitch in 5. Turn up the music – from Britney to Beethoven, a little bit of music can make the task much more enjoyable TACKLING ONE ROOM AT A TIME THE KITCHEN It’s probably the most frequented room in the house and to reward us for our loyalty to this particular room, it’s the least fun to clean. Stove This is a particularly nasty job and, unlike the oven where the grease can be hidden simply by shutting the door (we don’t do that, honest), your hob is on display to anyone who chooses to enter your kitchen. Using the Ceramic Hob Cleaner means that you never again need be ashamed of your stove. Oven Told you we don’t ignore this, but it is possibly our most-hated job. This is why we love Oven Mate. Paint it on, leave it, wipe it off. Job done. Possibly the best mate we’ve ever had 34 Refrigerator Windows Remove all items and clean all surfaces with the Use the Natural Window Cleaner with Vinegar and Fridge and Microwave Deodoriser and Cleaner. your neighbours will be able to see right through Restack with items that have the longest expiry date your streak-free windows into your newly gleaming towards the back. kitchen! Drawers and cupboards Floors Empty them onto the counter. Wash all plates, bowls You’re almost and silverware. Then get to work with Worktop done. Sweep Magic. Sit back and admire. the floor thoroughly Small appliances with our Green Time for your Kitchen Wipeout Cleaner again. Please and Blue make sure everything’s unplugged first and then give Angled Broom them a good scrub. Stainless steel appliances? It’s then grab a even easier – use the Stainless Steel Wipes. Your cup mop and of tea will taste much nicer when you can see the bucket and the reflection of your smiling face in the kettle. Ezee Orange Sinks Laminate Floor Make ‘em sparkle. Like they do on the washing up Cleaner to liquid ads. Fizzy Clean is fantastic for removing all leave behind a limescale, stains and watermarks making your sink nice citrusy look as good as new. smell. THE BATHROOM We don’t even want to start thinking about the The Toilet potential horrors that could be lurking in the depths of this room. So without further ado… The Shower You can give your shower the scrub of its life, but if you have grubby grout it can reflect on your whole bathroom. Grab this Grout Whitening Pen and grout refreshed tiles can be yours with a minimum of scrubbing. Yuk. Get it over with quickly with Kleeneze Toilet Descaler. Squirt it on and leave it to do its magic. Surfaces Get your surfaces sparkly clean with the Anti Mould & Mildew spray. It’s bleach free, but gets everything squeaky clean. Can’t reach the higher up places of the bathroom (or don’t want to reach the lower)? 35 PRODUCTS ENTERPRIZE COMPANY MAGAZINE Use the Extendable Bath & Tile Cleaner for maximum cleaning and minimum effort. Mirrors and Windows Ah, the Window Scrim. We love it. Simply wipe over your mirrored or glass surfaces and wham – smear free surfaces. Floors Treat your floor to a good wash with the No Rinse Floor Cleaner. Want to make your life even easier? Then use the Ultimate Mop. Streak-free sparkly floors without the effort. That’s our kind of cleaning. THE LIVING ROOM Where you do most of your living. Make sure it Tables, lamps and bookcases looks nice. Much like underneath the bed, this is one of the Furniture least favourite tasks but very worth it. Remove everything from said areas and give it a good dust. Got leather furniture? Don’t worry, our Leather Any unwanted marks on your furniture, you can Cream and Leather Cleaner will not only make them easily eliminate with our Wipe nice and clean, they’ll give them that in-store sparkle Out Stain Remover. you know and love. Windows You know the drill by now. If you have blinds in your living room though, why not try the Antistatic Blind Cleaner. Can also be used for your TVs or monitors too. Floors When you’re finished, clean your floors as you did in the other rooms. Skirting boards Scuffed skirting boards can make your room look scruffy to say the least. The Miracle Cloth is just that though and will remove any stains, scratches or unsightly marks that may adorn them. 36 PRODUCTS ENTERPRIZE COMPANY MAGAZINE THE BEDROOM Is your bedroom a haven of tranquillity? Or is it a hell Dresser drawers and surfaces of strewn clothes, books and make up? Time to sort When we think wood, we think dust. Get rid of it it out. with the Ezee-Orange Wood Cleaner & Polish. While you’re at it, grab the Vacuum Extension Hose to Wardrobes reach behind radiators and other hard-to-reach It’s Spring. Time to pack away your Winter clothes. places. With the Vacuum Storage Bags, you can keep all your clothes packed away safely without threat of The bed moths, odours or moisture. Plus it’ll give you loads Sheets in the wash and flip that mattress. Nothing more storage space. For more clothes… needed – just some muscle. Windows Windows too high up? You don’t get out of that easily. Use the Kleeneze Window Squeegee with Telescopic Handle! Floors It’s a spring clean and by the very nature of it, you’re going to have to make more of an effort than just cleaning around things. Get the furniture out the way and give your bedroom a jolly Under the bed good vacuum. Then use Yes, sorry, this has to be done too. Clear out the Eezee Carpet Foam everything and try to resist the urge to just cram it all to get rid of any back in. If you have hardwood floors, use the eyesores. And voila – a Green/Blue Waxed Floor Duster to get rid of all the bedroom haven. dust and then consider a car boot or extra storage to get rid of anything you don’t use anymore. THE OUTDOORS Nearly there now. You need to ensure that your outside looks as good as your inside. Don’t worry, we’ve products for this too. Try the UPVC Restorer on your patio furniture and give your path a good seeing to with our Patio and Deck Scrubber or Patio Cleaner. 37 YOU ARE NOW READY FOR SPRING! Ah, is that a lovely virtuous feeling you’re getting as you look around your sparkly home? Well done. You’ve now a home you can be proud of. Invite people round and feel smug at the gorgeousness of it (make sure they take their shoes off first). YOUR SPRING CLEAN SHOPPING LIST (All from the Kleeneze Main Book) Page Code Ceramic Hob Cleaner 42 015083-62 (63 for ROI) Oven Mate 41 043524-62 (63 for ROI) Worktop Magic 43 010600-62 (63 for ROI) Fridge and Microwave 62 012220-62 (63 for ROI) Deodoriser and Cleaner Kitchen Wipeout Cleaner 45 075612-62 (63 for ROI) Stainless Steel Wipes 44 075604-62 (63 for ROI) Fizzy Clean 63 049530-62 (63 for ROI) Natural Window Cleaner 70 050601-62 (63 for ROI) with Vinegar Green and Blue Angled Broom 47 016489-62 (63 for ROI) Ezee Orange Laminate 49 088617-62 (63 for ROI) Floor Cleaner Grout Whitening Pen 72 084107-62 (63 for ROI) Kleeneze Toilet Descaler 74 017590-62 (63 for ROI) Anti Mould & Mildew spray 73 076775-62 (63 for ROI) Extendable Bath & Tile Cleaner 73 031178-62 (63 for ROI) Window Scrim 70 056731-62 (63 for ROI) No Rinse Floor Cleaner 50 075965-62 (63 for ROI) (2 litres) Ultimate Mop 48 010286-62 (63 for ROI) Vacuum Storage Bags 99 047503-62 (63 for ROI) 1 Green/Blue Waxed 47 030805-62 (63 for ROI) Floor Duster Ezee-Orange Wood 66 015059-62 (63 for ROI) Cleaner & Polish Vacuum Extension Hose 51 076171-62 (63 for ROI) Kleeneze Window Squeegee 70 012742-62 (63 for ROI) with Telescopic Handle Eezee Carpet Foam 53 012688-62 (63 for ROI) Leather Cream 67 020516-62 (63 for ROI) Leather Cleaner 67 096172-62 (63 for ROI) Miracle Cloth 65 047252-62 (63 for ROI) Wipe Out Stain Remover 57 011070-62 (63 for ROI) Antistatic Blind Cleaner 70 070343-62 (63 for ROI) UPVC Restorer 71 014303-62 (63 for ROI) Patio and Deck Scrubber 135 014990-62 (63 for ROI) Patio Cleaner 135 056677-62 (63 for ROI) 38 GOALS ENTERPRIZE COMPANY MAGAZINE A COMPANY CAR FOR LIFE! A common rite of passage into middle management is getting the keys to a shiny new motor. It’s a nice reward scheme, which is seen by many as a status symbol. However, is the traditional company car all it’s cracked up to be? Let’s see: it doesn’t really belong to you, it doesn’t increase your wage, you rarely get an upgraded car as you climb further up the career ladder, often it is only yourself who is allowed to drive the car and there are occasionally even restrictions on whether it’s available for private use. Kleeneze’s car scheme is something completely different. There is a range of cars available at all stages of your journey in your business plus these are yours to keep for life! Put your business into gear and you can drive off with one of the four brand new Mini Coopers we award every year! We’ve also upgraded our car awards to include some of the most prestigious models available. One Distributorship more than most, has the beginnings of a fleet of cars under its belt! East-Sussex based Richard and Clare Chantler have qualified for two Mini Coopers and won a Corsa in the past 18 months. In their eyes, though, this is just the start. “We planned for the first Mini and we planned for the second Mini,” explains Richard. “The Corsa, I knew we had a chance of winning it so again it was just holding the position for a certain amount of periods. My overall goal now is to win four Minis throughout my Kleeneze career and that’s quite achievable. I’d love for some of the team to win some of the cars too.” Richard and Clare have been soaring up the Sales Plan over the last couple of years and are a part of a wave of Distributorships who are truly making their mark in the Network. Having joined Kleeneze in 2003, it wasn’t all plain sailing, but hard work has proved very worth it.” “About 2 and a-half years ago I went to a meeting at which Gold Senior Executive Distributor Dave Pemberton-Smith spoke about volumes of activity and productivity,” remembers Richard. “That really triggered it for me and we started to do huge amounts of work immediately. We really started to take massive action and from two-and-a-half solid years of hard work, our business has grown really quickly. 39 GOALS ENTERPRIZE COMPANY MAGAZINE “Now I do more than I’ve ever done,” he adds. “But that’s because I want to drive the business quicker than I’ve done before. I want to have a Premier business.” As Richard admits, hard work really is the key. However, it’s also important to have a goal in mind. “You have your goal and then you set your plan for it and work it daily,” he explains. “It’s that easy. If you don’t work your daily plan consistently, it’s not going to work.” As with any incentive in this business, winning it affects the whole of the team. It’s a joint effort by every team member that helps a Distributor get anywhere up the Sales Plan and Richard and Clare are equally determined that their team achieves the same success that they have. “What happens is that it generates excitement within the group itself,” says Richard on winning the cars. “We’ve got other people now who want to win a Mini as well. That helps with strengthening the business as well. “We let people develop at their own pace, but if someone starts to develop quickly we’ll single them out and work with them directly. You can tell by the volume of work they’re doing. By their actions – the amount of retail they’re doing, the amount of people they’re bringing into the business, the amount of meetings they’re attending. If they’re consistently doing these actions, then they’re the sort of person you want to work with to move the business forward. I know then, once you’ve worked with them, that their business is going to be sustainable. They’re doing all the right things.” Of course, all work and no play would make for a very dull Distributor and Clare is quick to add that a car is not the best bit of the business. “These incentives are amazing,” she admits. “And they’re on offer to be taken – so everyone should just go for them! For our team, I think to have us qualify brings the incentives closer to home and helps them believe that they can and will qualify for them as well. I have to say, though, the best thing about this whole business are these life-long friendships you develop. You realise that after coming back from a conference where you get to talk to people throughout the Network that you wouldn’t have the chance to usually. We could never leave this business – if only for the social side of it!” 40 THE CARS: Mini Cooper A Mini Cooper can be won in each quarter (Periods 1 to 3, 4 to 6, 7 to 9, 10 to 12) A car will be awarded to the Distributorship that has moved the highest number of Sales Plan positions, in any single quarter (the starting position is Bronze Executive) and the qualifying Distributorship must maintain the new Sales Plan position for three consecutive sales Periods. Jaguar X-Type or 3 Series BMW or C Class Mercedes Worth approximately £25,000, this is presented at Gold Senior Executive Distributor level. Jaguar S-Type or 5 Series BMW or E Class Mercedes Worth approximately £30,000, this is presented at Gold Premier Distributor level. Jaguar XK Worth approximately £50,000, this is presented at Principal Distributor level. Aston Martin Vantage Worth approximately £80,000, this is presented at Master Distributor level. Bentley Continental GT or 6-series BMW Worth approximately £118,000, this is presented at Grand Master Distributor level. 41 SUPPORT ENTERPRIZE COMPANY MAGAZINE Kleeneze’s new website launched Last year was huge for the Kleeneze brand. In a bid to provide a solution to the thousands that were made redundant in the recession and thousands more who are unhappy with their jobs and their income, Kleeneze went to the masses in the form of advertising. However, with millions now open to the Kleeneze opportunity, it was important that the face of the company was the best too. This was why, last year, we launched our brand new website. Kleeneze launched its new corporate website to reflect its growing vision as a solution to growing insecurity in the job market, part- time opportunities and a way of earning an extra income. The website, www.kleeneze.co.uk, was treated to a complete design and layout revamp, featuring new content along with enhanced navigation and usability. The Range Kleeneze.co.uk shows our potential customers the vast range of Kleeneze catalogues that are out there. You can even view the catalogues online to give you a taster of what could be delivered direct to your door. 42 SUPPORT ENTERPRIZE COMPANY MAGAZINE Earn with Us Our Earn with Us section shows the Kleeneze opportunity. Whether it’s a part-time job that’s being sought or a self-employment opportunity that would set you up for life, there’s a range of testimonials from our Distributors who have been there and done that! This section is also peppered with videos showing exactly what the Kleeneze opportunity is all about, how you can start and grow your business and a little bit about the company. News Kleeneze continues to dominate the news headlines of late. Our News section is regularly updated with our recent campaigns such as Shop Local (see page 8) and Being There, a campaign in conjunction with the Working Families charity to create family-friendly work. News of our TV advertising and the latest from our celebrity chef, Nigel Smith, is also updated frequently on these pages. Events If you’re looking to find out more about Kleeneze, there’s no better place than one of our Showcases. We hold regular events throughout the UK and if you want to come along, you just need to let us know and you can join us for free! Our events section has details of all our up-coming Showcases, plus details of our overseas conferences too. The Company We’re proud of the fact that Kleeneze is one of the leading home-shopping companies in the UK. Established in 1923, we now also operate in Ireland, Germany and Holland and continue to expand on a yearly basis. This section tells you a little bit about us and how we operate. Nowadays, seven out of ten people will look at a business online before ever taking any action, so our new website is there to ensure that our Distributors have the best possible company-facing website and thus continue to grow their businesses and achieve their dreams. 43 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE The future’s bright? Let’s face it, we’ve all been living in a spend-now-pay-later culture and now we have a whopping great financial hangover to deal with. And on top of that painful worry come pensions. The majority of us have made no pension provisions at all and the downside of living longer and healthier lives is that the state pension is becoming increasingly, well, paltry. Before you put your blinkers back on and cry ‘I’ve ages yet’, take a look at Britain’s current situation. One in three pensioners is living in poverty. And that was the generation that had some savings! Record fuel, food and council bills means that the elderly have been hit harder than ever, many of them having to cut back on essential household items. Higher prices for household goods and services and recreational activities means that while a typical family is facing an annual increase in living costs of 1.85%, pensioners of between 65 and 74 years old are having to manage a rise of 1.89% in their day-to-day expenditure and older pensioners with a 1.53% hike. For many, financial necessity deems that they continue working past the state pension age, however, currently an employer can legally sack a worker when they reach 65. Then there’s the question of those who have no pension provision, having spend most of their lives bringing up children. Now, with two-thirds of full-time workers having no pension, the state pension is to increase from 65 years of age to 66 in 2024, 67 in 2034 and 68 in 2044. Is this enough, though? 44 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE “I’ve been self-employed since 1970 and had all sorts of businesses,” says Silver Premier Executive Distributor, John Hawkes. “In the 1980s, I had a hotel and towards the end of that decade, I sold it to invest the money in buy-to-let properties.” It was these buy-to-let properties that John hoped would provide him with a reasonable pension. However, come 16 September 1992, Chancellor Norman Lamont raised the interest rates in an attempt to prop up the then-failing pound. The result of that day was that many were to see their mortgages sky-rocket. “I was playing golf that day,” remembers John of ‘Black Wednesday’. “The interest rate when I set off was 6%. I played the first 18 holes, came in at lunchtime and the interest rate was 9%. I went out for the second 18 holes and by the time we’d finished, the interest rate was 16%. All my properties were mortgaged and it was the rent that was paying for them. Those interest rises meant I was about £1,000 a month short on the mortgages.” So John started to look around to find something to help him supplement the mortgages. What he found was Network Marketing. “My aim was just to earn £1,000 a month to square the mortgages,” he explains. “After nine months, I hit Gold and that was the £1,000 a month I needed. After 14 months, I hit Bronze Executive level and remained there for 20 Periods - my group turnover was £20,000 per Period, but I wasn’t moving! My Upline, Bob Webb, said ‘keep doing what you’re doing, because it’s right and soon it will start to go up.’ He was right. A month later it really started taking off.” John hasn’t looked back since then. Thanks to Kleeneze, he’s travelled around the world, amassed a sizeable income and has a retirement many would envy. “I was 58-years-old when I started with Kleeneze and I’m 75 now. In the 10 years I’ve been of pensionable age, my pension from the State has been around £32,000 (I don’t have a full stamp, as I spent time overseas). That’s about £3,000 a year. I can earn that with Kleeneze in 2-and-a-half months!” In John’s 10 pension-entitled years, he’s earned well over £1,000,000 with Kleeneze. Consistently, for the past five years, his yearly cheque has been over £140,000. “I probably could have lived off the State pension, but certainly not to any standard I would have liked,” he admits. “In the time I’ve been with Kleeneze, I’ve helped other pensioners do incredible things as well. I’ve a lady in my team, who’s about my age. When she joined, she was living in one rented room. Shortly afterwards, she bought a freehold of a warden-controlled flat. She paid about £45,000 and it’s now worth £130,000 – Kleeneze has paid the mortgage off on it for her. “When I come across someone who is in their 50s or older, I really start to make the point about pensions – quite forcibly really – because you never know what’s coming. It’s such a powerful thing that we have here.” 45 SUPPORT ENTERPRIZE COMPANY MAGAZINE Objection, objection! Every day, thousands of people achieve success with Kleeneze. Equally, though, thousands turn it down for one reason or another. Gold Distributor, Vinny Tsoi from Dublin took some convincing before he turned to Kleeneze, but now he’s more than glad he did. “I had never heard of Kleeneze before,” he admitted. “I was working with John Morgan (now my sponsor) as an engineer on a site together. I was essentially his boss, but at the end of the month he was basically coming out with the same money as me, because he was doing Kleeneze. John told me about Kleeneze now and again, but I thought it wasn’t for me at all. I didn’t want to do it mainly because I thought it involved knocking on doors and selling. I also didn’t think it would work in my area either. Where I live, I really didn’t think anyone would buy from the catalogue. Then we were both let go from the job we were working at. John turned to doing Kleeneze full-time, but I stayed unemployed for about 6 months. I started toying with the idea of Kleeneze, as John was still doing it and I thought for an extra hundred pounds a week it might be ok. The thing that really changed my mind, though, was when John told me that it wasn’t selling at all, you just drop the catalogues off and collect them and the orders are there. Lorraine, my girlfriend said, why don’t you just try it – you’ve nothing to lose. If you don’t like it, you can leave. 46 SUPPORT ENTERPRIZE COMPANY MAGAZINE In my first 2 weeks in the business I earned €738.92. Since then I’ve consistently stuck to a retailing plan and I’ve built a fantastic customer base. My girlfriend went on to join me on the distributorship. I come across the same objections now when I’m sponsoring people. I tell people that I felt the same way and the last thing I wanted to do is sell things at people’s doors, but I know the business is actually not that. It’s probably one of the main objections I come across.” Vinny’s story is not uncommon, so we looked into the main reasons people give in turning this fantastic opportunity down and why they should think again: Isn’t Network Marketing the same as pyramid selling? Absolutely not! Kleeneze, together with the Direct Selling Association was instrumental in outlawing these scams. Pyramid schemes involve the exchange of money primarily for enrolling other people into the scheme, often without any product or service being delivered. Kleeneze, on the other hand, has been offering this opportunity since 1970 and has a very well deserved reputation for being one of the most ethical companies in the industry. I’ve heard Kleeneze doesn’t work Kleeneze isn’t a get-rich-quick scheme. You do have to put the time and effort into it. Kleeneze works, it’s people that don’t. We have some distributors who have been with the business for over 50 years! It’s too expensive to start According to the British Franchise Association, the average cost of setting your own business up is £42,200 (a figure that includes fees, working capital, equipment and fittings, stock and materials). And then you could look forward to many years of non-profit before your business gets anywhere. Kleeneze only costs between £75 - £165 (€110 - €248) to set up and rather than wait six months to two years before you yield a profit, you can reap the cash rewards straight away with no overheads, stock holding or staff costs. I can’t, I’m on benefits Kleeneze is a great way to help you get out of the benefits trap and start to better for yourself and your family. The support and encouragement you receive every step of the way will help you to move on to make a great income and have the life you deserve. I’ve already got three Distributors on my street And you probably have three very successful supermarkets in your area too! We find that not everyone buys from the same Distributor and so several can operate in the same area and quite happily make a profit. 47 SUPPORT ENTERPRIZE COMPANY MAGAZINE Isn’t it time you got a life? Finding the perfect work/life balance in today’s fast-paced world is no easy quest. If your day starts with a mad dash to drop the kids off at school, sandwiched by picking up little Maisie’s prescription at lunchtime before grabbing a quick bite at your desk and culminates with dragging your moping moggy to the vets before getting home to a pile of washing, a hungry family and the thought of doing it all again tomorrow, you’re not alone. However, a recent study has proved that it’s more than your mental health you’re hurting by living a frazzled existence. Researchers for the Cochrane Libraryin Oxford have found that people who can choose their own working hours could have lower blood pressure and healthier heart rates. And, confirming what we already suspected, the review of 10 studies of more than 16,000 people said that having control of your working hours might also have a positive impact on mental health. Researchers at the Cochrane Library - an organisation in Oxford which looks at published studies - found the key was workers, rather than employers, having control over their hours. “I joined Kleeneze back in 2002, following a nervous breakdown, having been on long term sick from my employment as a social worker for 18 months,” said Lyn Davies from Hull. “During this period I had been unable to go outside unaccompanied, so for me Kleeneze was very therapeutic. It gave me focus and a reason to leave the house, despite the initial trepidation I actually found delivering my catalogues quite liberating. It wasn’t long before I regained my confidence and was able to face the world again, thanks to the brilliant support network and wonderful customers I had made in a very short period of time. The contrast between the corporate world and Kleeneze was vast; in social work the only recognition you receive is when something goes 48 SUPPORT ENTERPRIZE COMPANY MAGAZINE wrong, so it was with great surprise that I received constant praise for my efforts, certificates, badges, increased income and team support, on reaching milestones in the business.” The Federation of Small Businesses said many small firms offered flexible working but working from home did not suit industries such as retail or construction. Plus, office workers who are given the chance to work from home and choose their own hours believe that their bosses are sceptical about whether people are really working if they aren’t in the office. The study comes at a time that the recession has forced companies to re-think traditional nine-to-five roles, but how easy is it to get a job with flexible working hours? “I was one of those people many Distributors wouldn’t think to approach as a prospect,” says Jamie Cook, a Silver Distributor from Somerset. “I had a well-paid job, didn’t need any extra money and, on the outside, it appeared that Kleeneze wouldn’t have anything to offer me. However, it also left me very little time to indulge in my hobby of photography. In May 2008 I met Heather who had been doing Kleeneze for about 18 months on a part-time basis. I was struck by the lifestyle it afforded her. It seemed every time I rang her from my office she would be relaxing in the local coffee bar, her work completed for the day. It got me thinking – ‘Why am I stuck in an office working for somebody else when I could be out working for myself?’ Heather and I discussed our options and decided that by making Kleeneze our priority we could afford for me to quit my job, which I did in March 2009. The benefits have been wonderful. Prior to Kleeneze I suffered from sciatica, high blood pressure and was seriously overweight. Now I am pain free, I’ve lost 3 stone in weight and my blood pressure is back to normal. I’ve also been able to focus on my photography more and in September 2009 won my first award in a local competition. One of our goals when I left full-time employment was to replace my income within 2 years and we are well on our way to achieving this, and hoping to qualify for Hong Kong! Now I get to sit in the coffee bar, albeit meeting prospective distributors. Certainly beats the office job!” With more people working longer hours than ever, toiling hard to ward off unemployment, meet childcare costs and simply affording to live, a satisfying work/life balance is for many seemingly impossible. But, as Jamie learnt, there is another way. 49 SUPPORT ENTERPRIZE COMPANY MAGAZINE How to market your Kleeneze business with Kleeneze’s PR agency, Citypress, gives you the inside scoop on PR and the best way to market your business. What is PR? Citypress is a leading PR agency based in Manchester. We’ve been working with Kleeneze since June this year, and it’s our job to spread the word about what a fantastic opportunity the company offers by securing as much coverage of the business in the media as we can. We do this in a variety of ways, but our main method is by issuing press releases to the media. PR differs from advertising in that we don’t pay newspapers or websites to use our stories; instead, we strive to make our press releases as interesting and topical as possible so that the media will choose to run them. The media always wants stories with an ‘angle’ that will provoke public interest. To provide them with this, we endeavour to put together press releases that highlight the ‘Kleeneze solution’ as a way to tackle topical problems such as the recession and graduate unemployment. The topic of each press release we put together is discussed and debated in detail with the team at Kleeneze before we proceed with putting together the story, which we then issue to the media. We usually approach both national and regional media with the press release, tweaking the release a little for each area of the country by including regional statistics and/ or a case study example (i.e. a Kleeneze distributor who works in that area and who we can relate to the story) to make it more relevant for each individual media outlet. How Citypress is working for you We’re always looking for Kleeneze Distributors who are willing to be used as case study examples in our press releases. If you’d like to be considered, then please register on our database at www.citypress.co.uk/kleeneze. There, you’ll be asked to fill in various details about yourself and your time with Kleeneze so that we have all of your information on file. We’re able to search this database for suitable case study candidates each time we draft a release. If we’d like to use you as a case study, we’ll give you a call to have a chat and double check that you’re right for the story. We will always ask you to approve any press release that mentions you via email or on the phone before we issue it to the media, so you can be sure that all the information is correct. In some cases, we might need to set up a photo shoot with you so we have images to provide to the press. It might also be that a journalist who picks up the story wants to talk to you themselves to get some more information. We will always consult you first before organising a shoot or a phone interview to ensure you’re comfortable with it going ahead. 50 SUPPORT ENTERPRIZE COMPANY MAGAZINE If we use you as a case study example and the story appears online or in a newspaper, we will do our very best to let you know and get a copy of it to you. If we conduct a photo shoot, we will also be able to provide you with the photos so you can use them for your own promotional work; just let us know and we’ll send them to you via email. What you can do to promote your business Unfortunately, the size of the Kleeneze network means we are unable to draft stories about individual distributors and their achievements. However, if you think you have a story that’s worth telling, you’ll find a number of templates on the DSA which you can use to draft your own press release. Fill in the appropriate template with your details and then you’ll then be able to try and sell your story to local media. Call the chosen newspaper/s and ask to speak to the Newsdesk then explain who you are, briefly summarise what your story is about and ask who the best person to send the releases to is. e.g. ‘I’m Paul Smith and I work as a Kleeneze distributor in Preston. I recently won a car for my work with the company. I’ve drafted a press release about it, and I was wondering who would be the best person to send that to?’ The journalist should then give you an email address to send your release through to. If you have a photo that you think will sit alongside the story – for example, if you’ve won a car, perhaps a shot of you with your prize - it’s worth sending that to the newspapers too. If you’d like, you can follow up your story with another call to the newspaper a few days later; make sure you take a note of the journalist’s name so that you can speak to the same person the next time you call. However, make sure you don’t pester journalists – if anything, it will put them off running your story. Please note that we don’t recommend that Kleeneze Distributors approach national media outlets with these press releases; you’re much more likely to get a positive response from your local media. Nor do we recommend that you draft your own releases from scratch if the template releases don’t suit your needs. • Please respond as soon as you can to any messages or emails that we leave for you – the media moves fast, which means you could miss out on an opportunity if you are slow in getting back to us. • Be as detailed as possible when filling out your database entry at www.citypress.co.uk/kleeneze as this will help us to make sure we get in touch with the right case study examples. • You can help us by keeping an eye out on your local press titles and letting us know if the story that you’ve appeared in is featured; we have a newspaper cuttings service that should pick up on all press coverage, but occasionally smaller pieces are missed. If you have a story that you’re sure would interest the national media, then you can email Citypress at email@example.com. 51 er long-term employment ’Tis the season to off Glasgow Even ing Times Graduates go door to door to beat recessions The Sun Flexibility is the key for parents Leicester Mercury We’re starring in a T V ad after beating cash w orries Colchester Da ily Gazette Be flexible and up your income Daily Mirror ift Mark cleans up after making a career sh ing Star Ipswich Even 52 SUPPORT ENTERPRIZE COMPANY MAGAZINE Get dressed for success What you wear is important to your success. Delivering catalogues in your pyjamas may result in the same sales, but to be noticed; to be top of your customers’ minds is vital for increasing sales. When customers see the company you are representing, the want to know that it’s professional, outstanding and successful. Which is why over the past couple of years, Kleeneze has invested heavily in producing branded clothing. “This Kleeneze clothing is working wonders for me!” said Gold Senior Executive Distributor, Marie Ryan. “Any day I am out doing activity promoting my business and as soon as anyone sees the name Kleeneze on my fleece T-shirt or whatever I’m wearing, they have no problem putting up my advertisement. When I was in the bank paying my account a few weeks ago, the lady behind the counter noticed the name on the statement and commented that she had seen advert on TV and she wanted a catalogue. I also had 7 other people looking for catalogues in various different areas as we were doing activity with some new team members. It gives the new Distributors great confidence to see people looking for a catalogue. I think every one should invest in branded clothing, as the company are due to go live on Irish TV channels soon and they’ll meet us with the brand Kleeneze being advertised. The power of association will be very powerful, but only if it’s used. I am proud of what I do and that is the message I am putting out there - be a Kleeneze agent not a secret agent.” From polo shirts to waterproofs, we have everything to help you brand your business effectively. What better way to spread the word! 53 PRODUCTS ENTERPRIZE COMPANY MAGAZINE Introducing Kleeneze’s very own celebrity chef! it’s great!” said Nigel about the Kleeneze range. “These products have a place in everyone’s kitchen and I know you will enjoy my chef’s choices and all the recipes – especially the video recipes on this website which are really easy to use and I hope will inspire you to get cooking! I am so impressed by the selection of merchandise and everything can be ordered by shopping from the comfort of your own home! Kleeneze really does make life easier!” However, even we, who are already avid fans of Kleeneze, wouldn’t take his word for it. We asked him to pick some products, take to the kitchen and see what he could do. The result was a whole host of yummy recipes exclusive to Kleeneze. The video recipes, found on our website and created At Kleeneze, we know it’s the products that sell specifically for Kleeneze, showcase a number of the themselves. However, we thought it’s about time we cooking aids found in the Main Book, such as oven started shouting about it a little more. Enter roasting bags, salad dressers and green food-saving professional chef, Nigel Smith. bags and show how effective the Kleeneze range is. There’s also a shopping list and a recipe print-out The North-West-based Nigel is well-known for his option. enigmatic cooking style and he creates contemporary and classic menus using local and seasonal produce Since we launched the Cooking with Kleeneze at Nigel Smith’s Restaurant, Ribby Hall in Lancashire. website, Nigel’s come up with even more recipes for Nigel also runs a thriving outside catering business us, including some specially tailored ones for our and cookery school and cooks for many celebrities Kleeneze Chinese New Year incentive back in and high profile clients. His career has included stints February. We’re looking forward to many more soon. working with Albert Roux and Anton Edelmann at www.kleeneze.co.uk/kitchen the Savoy, as well as hosting his own TV series. He also has a number of awards to his name. Hence, we were overjoyed when he joined the Kleeneze team at the end of 2009. His recommendations of our products run throughout the kitchen section of the Main Book and he’s already starred in two of our Showcase events. “I am overwhelmed by the quality of the cookware – 54 Topside Garlic & Thyme Marinated of Beef Chicken Serves: 4 Serves: 2 Preparation time: 10 minutes Preparation time: 10 minutes Cooking Time: 2 hours Cooking Time: 25 mins You will need You will need 400g leftover roast beef, cut into 2cm chunks 2 large sprigs of thyme 400g leftover roasted carrots Teaspoon of lemon juice 1 tablespoon olive oil Teaspoon of lemon zest 1 onion, peeled and sliced 1 ⁄2 clove of garlic 2 cloves garlic, peeled and roughly chopped 4 tablespoons olive oil 2 tablespoons plain flour Salt & pepper 650ml beef stock 2 chicken breasts 125ml red wine or stout ale (optional) 1 x 410g tin Borlotti beans in water, drained Method: 250g cherry tomatoes 1. Place all ingredients for each marinade 500g white potatoes, peeled and cut into bite- into Kleeneze salad dresser & shake well. sized chunks 2. Then take Kleeneze oven roasting bags and place chicken breast inside with Kleeneze tongs. Method: 3. Pour marinade into the bag and mix 1. Preheat oven to 180C, fan 160C, gas 4. together. 2. On the hob heat 1 tablespoon olive oil in 4. Roll the bag up and place into Kleeneze a 2-litre flameproof casserole pot, then fry oven-to-table oval dish. the onion and the garlic until soft. 5. Place into a hot oven gas mark 7, 3. Add the beef chunks and flour and stir 185 degrees and roast for 20 mins. until the mixture is coated. Slowly add the stock, then the wine or stout ale if using, 6. Allow to rest for 4 mins, remove chicken allowing the flour to thicken the sauce a from bag and serve. little. Add the Borlotti beans, cherry tomatoes and carrots and cook in the oven for 11⁄2 hours. 4. Add the potatoes, making sure they are covered in stock, then cook for another 1 hour until the stew is piping hot throughout. Serve immediately for a warming meal-in-one that really makes the most of your roast beef leftovers. 55 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE THEY THINK IT’S ALL OVER… BUT IT’S ONLY HALF-TIME Many breathed a sigh of relief when the announcement came that Britain was officially out of recession. However, looking around the empty towns and cities with as much as a quarter of shops lying empty, it’s feared that some high streets will never be the same again. Add to that more reports of thousands of job losses throughout January and February of this year and it makes for a glum realisation – the recession is still very much alive and well. “I was a National Sales Manager on a great salary, had a BMW and all the perks,” explains Surrey-based Carol Talmage. “Then, on my first day back at work in January after the New Year I was told, hand your car back – you haven’t got a job anymore. “I’d looked at Kleeneze in the past, but it had never been the right time. I decided I’d try Kleeneze and look for another job at the same time. But something changed. In my old job, I was working 80-odd hours a week, away from home two or three times a week and I just didn’t relish the thought of working for another boss. In my first month, I’d qualified for the SOS incentive and then later went Gold. I began to see what I could really make from Kleeneze. My partner, Steve Dowling, was a carpenter and due to the way the market was, lost his job too. Once he saw how well I was doing, he decided to join as well. The recession is actually helping Kleeneze – there are a lot more people out there looking for this opportunity. With warnings that unemployment may reach 3 million by the end of 2010, Carol is definitely not alone. In fact, the recession figures show that women are faring worst because they fill many of the part-time and temporary posts that are routinely cut first. “I joined Kleeneze in September 2009,” said Silver Distributor Wendy Ward in Sheffield. “I had worked at Senior Management level within recruitment since 1993, working long hours and under immense pressure. I had my children in 2000 and 2005 and returned to working part-time, with my children being in private childcare provision 40 hours a week. My bills for monthly childcare were double my mortgage payments! I earned a good salary, with a company car, but I got ill in 2008 and then I was made redundant in May 2009 and found myself not knowing how I was going to work around my illness, my kids and my requirement for an interesting job. 56 THE PEOPLE BUSINESS ENTERPRIZE COMPANY MAGAZINE “Whilst surfing the internet for a work from home opportunity, I came across Kleeneze. I wasn't sure how I could physically do the distribution as I suffer with chronic fatigue and walk with a crutch. However, I got more information about the opportunity and thought if I didn't give it a go, I would never know. “Doing the business in school hours is great; no more childcare! I also have the chance to spend time with the kids when they are ill and this year I am going to both the kids’ Christmas shows, without asking anyone and without dashing straight off like the other working Mums and Dads!” For many, the recession brought a huge amount of doubt and anxiety in its wake. Those who had a career/life plan mapped out, had to rethink, as suddenly the future wasn’t quite so secure. Maria and Frank Rendle was one couple who were caught off guard by the recession. Seven years ago, they started their 10-year retirement plan, only to have their lives turned upside down in March last year. “Our retirement plan was to buy a house in the country in Suffolk and for Frank to work to the age of 70 or 71, by which time we would be mortgage and debt-free. As we both worked in Project Management in the rail industry and with several large projects about to start, this was quite feasible. “But in late 2008, with the recession biting, both our consultancy firms were making people redundant. Frank found a contract position, but the company had their long term contract reduced, so Frank was again made redundant in March 2009. “It took us until May 2009 to realise that traditional jobs were really hard to find, so we started looking at alternative employment options. We responded to an ad for Catalogue Distributors, expecting to go out and deliver telephone directories or Yellow Pages. When Heather O’Neil sent us the information pack, we felt that it wasn't for us, partly because neither of us is a sales person, but also because an income of a few hundred pounds didn't come close to Frank's previous income. So, we turned it down. “Heather sent us her contact details, but also explained that it really wasn't sales. After a few weeks with nothing promising on the horizon, we talked the opportunity over again and decided to give Kleeneze a try as we had nothing to lose except £151. A few days later we had our starter kit, put it together and Frank did his first drop. He lost a lot of catalogues, but also came home with £305 worth of orders. We were amazed! Our first full period in business was Period 8 of 2009 - we made the 10% level and in Period 9 made 13%. Any reservations we may still have had were blown away by the Xmas Showcase in Birmingham. It was so inspirational and we went home with great enthusiasm for the Kleeneze system. “By period 13 we turned over £2,000. While we're still only making a fifth of Frank's erstwhile income, we've seen that the system works and that it is possible to make an income from Kleeneze that exceeds Frank's previous income. And then mine also!” 57 GOALS ENTERPRIZE COMPANY MAGAZINE ANYONE CAN DO IT In January, Kleeneze made two announcements. The options, and an extensive range of treatments. first was that this year, we’ll be rewarding You’ll experience an exciting Hong Kong Island tour Distributors with an incentive that will take your including the jaw-dropping tram ride to the lofty breath away. Five nights in the exhilarating city of heights of Victoria Peak, where the super rich occupy Hong Kong! exclusive properties clinging to its high slopes. It gets better, though, because the second A boat ride in a traditional sampan takes you on a announcement was that anyone can do it! For the tour of the busy fishing harbour and you’ll see the first time ever with a long-haul destination, Kleeneze fishing community who make their living there is opening up the qualification criteria to everybody before going on to enjoy some of the best in the Network. Plus, there are cash bonuses Cantonese and regional Chinese food at Jade available for new Golds who maintain their position! Garden. So, what can you look forward to? Take part in Hong Kong’s ultimate night out at the You’ll be staying at the Grand Hyatt Hong Kong, one Happy Valley Races, as well as taking a trip to Lantau of the finest luxury hotels in the world and the Island and the Po Lin Monastery, one of Hong Kong’s flagship hotel within the Hyatt brand. With most popular tourist sights. magnificent views of Hong Kong’s renowned Victoria Harbour and Wanchai district; it enjoys a central It’s fine food and luxury all the way and it’s all for location on Hong Kong Island, in the most exciting you to have. When others are in the middle of the part of this vibrant and exciting city. next cold, miserable winter you could be whisked away to the other side of the world on a money- The Grand Hyatt Plateau Spa is a peaceful 80,000 can’t-buy trip! square feet oasis offering an outdoor heated swimming pool, fitness and exercise studios, a 400- www.hongkong2010.co.uk metre jogging track, a wide range of outdoor dining 58 GOALS ENTERPRIZE COMPANY MAGAZINE How to get there Qualification Criteria REQUIREMENTS/NOTES FOR ALL QUALIFIERS: Period 1, 2010 to Period 10, 2010 (inclusive) 1. Positive growth over the qualification period (compared to the same period in 2009); EXECUTIVE PLAN requires 15% TOP QUALIFIERS GROUP – year-on-year growth over the same period in 2009. SEDs & Sales Plan Success 2. A minimum of ONE FRONTLINE activation (activation is based (travel 6th - 13th November 2010 - enjoy an extra on placing a product order) for FIVE periods. night of luxury in fabulous Hong Kong): 3. Minimum PERSONAL RETAIL of £400.00 for FIVE periods. Achieve Sales Plan Success to a minimum of 4. A Distributorship can ONLY qualify for a particular conference Bronze Executive: ONCE (multiple qualifications for a conference do not automatically qualify a distributorship for the next conference Any THREE (in total) periods at this new level. the following year). This rule also applies to trophy winners SED Plan 1: and new Premier Distributors. Any FIVE periods at FIVE WIDE. 5. In order to qualify, a new partner on a Kleeneze distributorship should join the business before the SED Plan 2: distributorship begins qualification. Break a new FRONTLINE GOLD distributor (the new 6. The programme commences at the point of departure of the GOLD must qualify for Hong Kong). international flight. Domestic flights are not included (except The starting position to be maintained for a from Ireland & the Channel Islands). Travel insurance, airport accommodation and car parking must be arranged by the minimum of EIGHT periods is THREE WIDE status or Distributor. ACTUAL, whichever is the highest at Period 12, 2009. 7. Due to limitations at the destination we reserve the right to offer an alternative if qualifiers exceed 250. MAIN GROUP – Golds, Seniors & Executive Plan (travel 7th – 13th November 2010): Sales Plan Success: Any THREE (in total) periods at your new level (minimum Gold). Executive Plan: THREE periods at your HIGHEST pin level. MAIN GROUP ADDITIONAL BONUS - Sales Plan Success for new GOLD distributors. For EVERY period the NEW level is maintained (over & above qualification) the distributorship will be awarded £50.00 to spend in Hong Kong (this is for a MAXIMUM of FOUR periods). 59 experiencethedream Would you like the freedom of being your own boss? With the Kleeneze Opportunity, you’ll benefit from choosing your own hours, working from home, fantastic support and training, and many rewards and incentives. If you are prepared to work part time or full time you can earn a substantial monthly income or an addition to your current income. We offer superb rewards with the support that you need to develop your own successful business. Red esign your life isit foryou? • If you want the flexibility to earn Realise your true potential what you want, when you want • If you want to spend more time with your family • If you want the freedom to ss choose when you work Be your own bo • If you want to make new friends while you build your business How much does it cost to join? Kleeneze offers stability and gives people the chance For a small investment you will receive everything to get their lives back on track through hard work. you need to get started. Working at their own pace, full-time, part-time or even in their spare time, amazing, yet realistic Your Business Kit includes: incomes are available for those looking for a new • Business Manual challenge. • Retailing and Sponsoring DVDs Distributors can earn anything upwards of £50 a • Catalogues week, and an annual income of £40,000 is easily • Extras (including all you need to get going) achievable. The most successful network heads can You can get your initial investment back within the earn in excess of £400,000 per annum, so the sky first four weeks simply by retailing! really is the limit. Statutory wealth warning: It is illegal for any promoter or participant For more details, contact your local distributor: in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join in a scheme. Do not be misled by claims that high earnings are easily achieved. 560-811-70 Order code: 08117
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