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    Insider Secrets to Tradeshows &
       Incredible Wholesale Deals
Brought to You By: http://www.AuctionSecretsExposed.com

 

 




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Legal Disclaimer
The Publisher has strived to be as accurate and complete as possible in the creation of
this report, notwithstanding the fact that he does not warrant or represent at any time
that the contents within are accurate due to the rapidly changing nature of the Internet.

The Publisher will not be responsible for any losses or damages of any kind incurred by
the reader whether directly or indirectly arising from the use of the information found in
this report.

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advice. All readers are advised to seek services of competent professionals in legal,
business, accounting, and finance field.

No guarantees of income are made. Reader assumes responsibility for use of
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Contents
Introduction.................................................................................................................................................. 6 

8 Outside-the-Box Techniques to Uncover Wholesale Items.............................................................. 7 

    Friends and Family................................................................................................................................. 7 

    Garage Sales and Yard Sales.............................................................................................................. 8 

    Charity Shops ......................................................................................................................................... 9 

    Local Businesses ................................................................................................................................... 9 

    Estate Sales .......................................................................................................................................... 11 

    Advertising for merchandise ............................................................................................................... 12 

    Liquidation sales................................................................................................................................... 13 

    eBay ....................................................................................................................................................... 14 

Sourcing Products from Abroad............................................................................................................. 15 

    Dealing with Cultural Differences....................................................................................................... 17 

My #1 Favorite Wholesale Sources Directory...................................................................................... 20 

Trade Shows for incredible wholesale deals........................................................................................ 22 

Top 15 eBay Selling Success Tips ........................................................................................................ 25 

    Tip 1: Choose your niche or market wisely. ..................................................................................... 26 

    Tip 2: Watch your competition but don't copy them........................................................................ 28 

    Tip 3: Imagine the next sale. .............................................................................................................. 29 

    Tip 4: Start small and grow your business. ...................................................................................... 31 

    Tip 5: Try, Try and Try again. ............................................................................................................. 32 

    Tip 6: Use a standard template for all your eBay auctions. ........................................................... 33 

    Tip 7: Stay up to date. ......................................................................................................................... 34 
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    Tip 8: Use Skype! ................................................................................................................................. 35 

    Tip 9. Find Alliances............................................................................................................................. 36 

    Tip 10. Outsource................................................................................................................................. 37 

    Tip 11. The W.I.I.F.M Complex. ......................................................................................................... 37 

    Tip 12. Start a mailing list or newsletter............................................................................................ 37 

    Step 13: Automate as much as you can........................................................................................... 38 

    Tip 14. Never Underestimate SEO .................................................................................................... 38 

    Tip 15: Don't Give Up! ......................................................................................................................... 39 

Conclusion................................................................................................................................................. 39 

Recommended Reading ......................................................................................................................... 40 




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Introduction
 

Starting out on eBay can be a challenge. There was a time when all a seller had to do
was list an item and wait for it to sell. Nowadays, it’s a little harder; with such a huge
number of other sellers who are already making a full-time living from eBay, it can be
hard to keep up.



Essentially, there are two skills that you need to master to succeed on eBay: 1)
Sourcing products for resale, and 2) Selling techniques. In this eBook, you will learn the
basics of both and learn to compete with those long standing sellers.



The first challenge for new sellers is where to source items to sell on eBay. Many
believe that they need to find a wholesaler to be able to get the best products and the
best prices. Using wholesale suppliers is a fantastic way to source merchandise, and I’ll
be talking about how to find them with tradeshows later on.



But wholesale suppliers aren’t your only option for getting hold of stuff to sell. There are
actually dozens of other ways to get great items to sell that will be extremely profitable
on eBay. Read on to find out what they are! Because so many people overlook them,
this means there is an incredible opportunity for those who are willing to detour off the
beaten track.




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8 Outside-the-Box Techniques to Uncover Wholesale Items

Friends and Family
Selling stuff from around the home is an excellent way to start building feedback and cut
your teeth as an eBay seller. Once you’ve emptied the garage, basement and
cupboards of stock you no longer use, why not check if your friends and family have
anything they want to get rid of?



Lots of people have plenty of stuff they want to turf, but lack the time and the willpower
to sort through it. Let me tell you, they will be delighted when you ring up offering to do
the job! In many cases they will probably be glad for you to just take the goods away,
but for big ticket items you can negotiate a fair split on the profit.



What I’ve done several times in the past is send out a group email to all my contacts
asking them if they have anything in saleable condition that they want to get rid of, and
offering to pick it up on a certain date. Usually you get at least 10 responses and then
on the specified day, you can drive around with a trailer and pick everything up.



This sourcing method is quite time consuming as you have to prepare items for sale by
doing a bit of cosmetic work, then write up descriptions and photograph everything.
However, these types of everyday items are in HOT demand on eBay, so your efforts
will be well rewarded. You can easily make $5,000 plus with this method – more than
enough to invest in a wholesaler or to go on a nice holiday.




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Garage Sales and Yard Sales
 

Not a weekend goes by in my neighborhood when there isn’t at least a couple of people
having a garage or yard sale. I also like to check the Classified section of my local
newspaper to find other garage and yard sales in the area.



Garage and Yard sales can be gold mines for clothing, household items, antiques, CDs
and DVDs.



This sourcing strategy does require a bit of time on the hoof, but you won’t be able to
source goods any cheaper than with this method. I often pick up CDs for 0.50 cents that
I can easily sell on eBay for between $10 and $30, which is a huge profit, and well worth
my time.



My advice is to set yourself a budget. Take cash and don’t spend more than $5 on any
single item. That way, your loss won’t be that great if you can’t resell it for much (or at
all).



The other key with garage and yard sales is to get in early. All the good stuff will be
gone a couple of hours in, so make sure you turn up at opening time (or I actually like to
turn up 15 minutes before the start time for any yard sales I suspect will have good
potential – they’re usually more than happy for you to have a rummage while they are
still setting up.).



Don’t worry if you are quite slow at first. When you start out with this technique it can be
difficult to know what to look for. But if you stick to your budget, you’ll soon come to
know how valuable certain items really are, without losing much money at all.




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Charity Shops
 

Every community has at least a couple of charity shops. Many of them have fill-a-bag
deals or sell clothing by the pound. The key to this sourcing technique is to read the
fashion street-style blogs so that you are up to date with current trends.



Use this knowledge to select vintage clothing, shoes and accessories similar to what
you’ve seen these people wearing and you can guarantee they’ll sell well on eBay.
Label clothing in good condition also sells really well.



As with Garage and Yard Sales, it’s important to stick to a budget. Don’t get carried
away and over spend on something – if it’s not under $5, don’t buy it. Preferably you
don’t want to be spending more than $1 on charity store items.



Local Businesses
 

If you’ve got an Ikea or a Walmart in your area, then you are lucky. Not everyone has
the luxury of driving 15 minutes down the road to these stores for everyday
consumables.



That’s why you can do really well by buying items from these stores and reselling them
on eBay. Don’t be mindless about this though. Check what stock is only available in-
store and not on the company’s online shop. The ‘Reduced’ area at Ikea is also a great
place to find stuff to sell.



I know a guy who used to go to Walmart on the first day of a big movie to DVD release.
He’d buy up dozens of the DVD and list them on eBay, one per hour. Because Walmart


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often sells these items at a loss to bring in customers, and because not everyone can
access Walmart and their amazing deals, you can do really well selling these on eBay
US and eBay international for the first week of release. Yes, this is a very short-term
strategy, but hey, it’s almost sure to give you $600 or so in return!



If you live in a major city, then lucky you. Make sure you attend the stock-take, mid-year
and end-of-year sales held by the big department stores. There is often between 30%-
70% off major brand name items at these sales, and guess what, not everyone can get
along.



Use this to your advantage and carefully select classic styles from popular brands to sell
on eBay. You can either flip the items right away, or swhat’s even better is to hold items
from say, the end of winter sales until the beginning of the following winter, and then list
them to catch demand at its peak.



So that’s one option for using local big business outlets to make money. The other is
niche and specialty stores. Down the road from me is a great family-operated store
selling handmade wooden toys. These toys are one-of-a-kind and you can’t buy them
anywhere else – but I bet lots of people would like to!



As long as this shop doesn’t have a policy on eBay that you can’t resell their items there
(as some companies do), then there is nothing stopping you from purchasing a few and
selling them on eBay for a decent markup.



Finding opportunities like this is just a matter of taking a good look at what is available in
your area that isn’t likely to be universally available. If you travel, this can also alert you
to opportunities on a larger scale.




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For example, Victoria’s Secret is very accessible in the United States, but although the
brand is well-known in Australia, there are no stores there. So it’s no surprise to see that
Victoria’s Secret has a very high success rate on eBay Australia!



Estate Sales
 

When people die these days they often leave behind a heck of a lot of stuff. This may
sound a bit callous, but the reality is that it is often a huge burden for the family to sort
through everything and arrange to get rid of it. That’s why many families have estate
sales. This is where – apart from a few mementoes that are especially significant to the
family – everything the deceased person owned is sold off by a company paid to
organize the sale.



Because an experienced company is handling the sale, estate sales don’t yield up
bottom-dollar bargains like garage sales. However, they are still good places to source
antiques and collectibles so I definitely recommend them as a sourcing option for sellers
with a special interest in, and knowledge of, vintage items – whether that be coins,
clothing, books, art, furniture, jewelry or what have you.



The most important tip I can give you about estate sales is that you should do your
homework first. The ad is likely to list the categories of items in the sale, so this will give
you a general idea of what to expect. Then you can do some research on eBay and find
out which of those items is likely to be profitable.



Make sure you turn up early so you have a chance to take a good look around. Only
buy something if you are sure that it will sell well – iPhones are a godsend for this
process as they make it possible to research an item on the fly if you are unsure!




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If you find something interesting but aren’t sure about it, take a photo. You can research
it later when you get home, and even though you may have missed out on it this time, at
least you’ll know for the estate sale you attend.



What you don’t want to do is get carried away and end up spending lots of money for
items that turn out not to be in high demand. As I said, estate sales are best for people
who already have experience in the antiques/collectibles industry.



Advertising for merchandise
 

Sometimes you’ll buy something from a yard sale or pick it up from friends and then find
that it sells really, really well. You are desperate to find more to sell - but how?



A fantastic technique is to advertise. Use Craiglist, Gumtree or your local newspapers to
advertise for the items you are looking for and you’ll be amazed at how many will turn
up. You should offer people an amount of money that is reasonable and makes it worth
their while to call you, but you don’t need to let on the true value.



For example:

Wanted: Oak sideboards in good condition. Will pay $200 for tidy pieces. Call 98023989



This is just an example mind – I actually have no idea what the going rate is for oak
sideboards right now!



You may wonder whether people would actually want to sell stuff like this – why would
they not list it on eBay themselves?



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Quite simply, most people can’t be bothered. It’s one of those rainy day tasks they
never get around to, but the opportunity for some quick cash is always appealing. You’ll
always get a couple that try and haggle, but most people will be only too glad for you to
take whatever it is away.



Liquidation sales
 

Going into business today is tough, and nobody knows this better than liquidators who
make a living buying up the plant and equipment of failed businesses, and then selling it
on for a profit.



Liquidators usually offer the now defunct business a lump sum for everything, which
means they can still make a big profit reselling expensive items on for pennies on the
dollar.



The best place to find liquidation sales is the classifieds section of your newspaper.
Sometimes you’ll also see big ads scattered throughout a local newspaper, listing all the
categories of items that are going to be sold.



Liquidation sales are usually held on a weekday, so most regular people can’t get to
them. The range of merchandise you can pick up at these sales is incredible, and most
items will be in reasonable to excellent condition, and below 50% of the retail price.



I especially love liquidation sales for getting big ticket items to sell on eBay that most
other sellers avoid because they are too difficult to deal with. For example, office
furniture, kitchen islands and sideboards, top-of-the-range professional cookware,




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laptops, carpets, filing cabinets - even things like pianos and pool tables. There is
usually a viewing time before the actual sale, so you can go along and scope out items
with good selling potential.



eBay
 

Nope, that wasn’t a typo. eBay is a great place to find stuff to sell on eBay, even if that
sentence does sound a bit weird.



Lots of businesses (both online and off) use eBay as an easy way to do their own bit of
liquidation, and there really are some incredible bulk buys to be had. I have bought
wholesale lots on eBay of everything from clothing to makeup to dehumidifiers and
wedding cake toppers.



Your average consumer does not want a bulk lot of children’s playing swords and
wouldn’t even think to search eBay for them. To you on the other hand, spending $30
on a lot of 10 swords is a pretty good deal, and still leaves you with room to offer a good
price to your buyers for a single sword and make a profit.



So many new eBay sellers dismiss the idea of sourcing items to sell on eBay from eBay
without even trying it, but let me tell you, it’s well worth giving a go. And if you stick to a
budget of $50, you don’t really have much to lose!




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Sourcing Products from Abroad
 

It’s always a worrisome endeavor to trust people to do business with you and your
customers if you don’t even speak the same language. But even with such barriers,
sourcing items from overseas is well worth the trouble; it gives you access to new and
unique items, greatly increasing the chances of you being the only seller on eBay with a
product. Best of all, the prices are amazing!



Many other sellers use overseas suppliers, and all those who have been doing so for
years have made it easier for you to get started. There are companies and strategies in
place that have been laid down and smoothed out before you even came onto the
scene. Now it is up to you to decide how to identify the best products from wholesalers
abroad. This is where you will need to do a bit of homework and ask some pretty tough
questions about the nature of your business.



My biggest thing is to know supplier in person. Not just in emails and on the phone, but
in person. When you meet people in person, it brings on an entirely different element to
your business. It actually transforms your business through the contacts that you have
made and the networking that has been established. This is why I heavily encourage
you to join a trade association.



When you join a trade association and start attending trade shows, the people that are
either in the association or attending the shows will, most likely, refer you to some of the
more proficient companies that offer the best products for the best prices.



Some of these trade associations that may be in your industry will host international
supplier’s exhibits to help people like you connect to the right people to help deliver the
best products to your customers.



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You need to attend these international trade shows where they are exhibiting the
products that you want and to start getting your business out there.



Many new sellers expect that when they start an eBay store that they are just going to
find the perfect product supplier for their company by searching on the internet. That is
simply not the case. You need to get out there and be ferocious about your business.



Now that I hope I have convinced you that you need to attend international exhibits,
what are you to do? Network your business with other businesses that are doing the
same or similar things as you and consult each other. Your goal is to find as many
friends and find out what they are doing and – maybe more importantly – not doing.



The Federation of International Trade Associations has directories of companies that
you can even search by region and industry to help you pinpoint those you need to
communicate with.



The U.S. government’s Export.gov Gold Key Matching Service can help you find
overseas suppliers in your industry as well. It might be helpful for you to research a bit
on your state’s Commerce Department website to see if they are able to help locate
some pockets of valuable contacts too.



Sometimes a state will have more information about a certain industry than a national
website only because the city that is in a state may be an international hub for
commerce traffic.




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Dealing with Cultural Differences
 

You need to not only keep an open mind, but you need to keep a sense of reality about
it as well. Countries that are less developed than yours don’t charge as much, but are
also less regulated. Unless you keep a good eye on the regulations and how the
products are actually being developed, there’s always that chance that something bad
will happen, with no chance of recourse.



But that is what scares people away. I’m just covering all the basics for you. I want to
make sure that you are looking into the best deals from companies in other countries
but also to be thorough and honest with yourself. It’s just good to have the big picture in
mind and to look at it through their eyes as well.



Products that you source from more developed countries may cost more, but it may be
worth it because of the comfort of knowing that they probably have all their ducks in a
row and everything is legit. Those companies in those countries usually have more
protection of international transactions as well where everything is properly documented
and accounted for in the event that something should become an issue.



Take all your costs and risks into consideration. Yes, it’s nice to have the lowest cost
on the products that you want, but you may soon find out that you really do get your
money’s worth.



Here’s what you are going to need to do. Find three companies in a certain region of
the world that you want to get products from and write the pros and cons of each.
Evaluate the risk and cost factors of each. This will be easier to evaluate the three
companies side by side because they will be similar with slight differences.




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These differences will show which one you should go with. If you evaluate one
company from Australia, one from China and the other from India, it might seem a bit
confusing and neglect the opportunity to make a clear decision.



Even though they are all foreign to you, the more you learn about several companies in
one region, the more familiar you will become of what is considered the norm and what
is considered uncommon practice.



For each supplier on your list from whichever region of the world, you should get written
estimates of;

    •   Costs

    •   Minimum orders

    •   Payment and delivery terms

    •   Typical shipment schedules

    •   Hidden expenses (duties, taxes, shipping, etc)



In order to business with these companies that you have found, reliability should be
number one above costs. This is because you don’t have a business without someone
you can trust will be there for you.



How you are going to be able to make sure they are reliable is to go to a company or
individual that you think is reliable, and ask them who else is reliable. Reliable people
only deal with other reliable people. This is why it is so important to get references for
any business that you want to do business with.




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Most importantly, use a safe payment method when ordering from suppliers. This helps
to protect you in the event that something goes wrong. Payment by credit card is a great
option as it allows you to perform a chargeback should anything go wrong such as the
supplier turning out to be a scammer. Speak with your bank or credit card provider prior
to making a payment and find out what the conditions are.




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My #1 Favorite Wholesale Sources Directory
 

I cannot begin to tell you the importance of SaleHoo in the lives of so many thousands
(65K) of eBay sellers. SaleHoo has become the #1 favorite, not only for myself, but
also among countless amount of people who want to make finding suppliers as easy as
possible. SaleHoo is a wholesale directory that connects you to the wholesale
suppliers, manufacturers and drop shippers. And it is the easiest and most sophisticated
directory that we know today.



They are now taking the advantages of having dependable wholesale lists wherein they
can find a wide array of products as well as vast listings of 8000 suppliers,
manufacturers, distributors, and liquidators. They also give you advice on how to
effectively manage these relationships and run a successful eBay business.



SaleHoo also gives you live support and customer service where you can ask their
expert team any questions about finding suppliers, or selling online. Whether it’s a
question about paying tax on eBay sales, or how to get more bids on your eBay
auctions, they have the answers.



They are there to help you be the best eBay seller in your niche. They understand that
it’s a jungle out there. That’s why they consistently try to update and functionalize their
website to best suit the members. They want you to make money and make a living for
yourself.



The best thing about the SaleHoo supplier directory is that all 8,000+ suppliers have
been verified and checked out so that you know that they are 100% safe to trade with.
No more worrying about being scammed! You will also see inside the directory that




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member’s can review their supplier’s to find out about other member’s experiences in
dealing with the suppliers.



Another great feature is that SaleHoo keeps you informed on the changes in the market.
They keep up-to-date information on the site for its members about wholesaling and the
changes that occur at such an alarming rate. If there are any new updates about the
online world of eBay, you will hear about it, keeping you well ahead of your competitors!
They are quick on the trigger to show you market trends and that they are top of the
fashion game if you sell clothes, or what the new styles are in model cars for example.
You have your own little research assistant right there.




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Trade Shows for incredible wholesale deals
 

Trade Shows are regular industry expos to give manufacturers and wholesalers a place
to show off their wares to potential resellers. For manufacturers and wholesalers, it is an
opportunity to show their new products off and get a whole lot of orders for the coming
year. As an eBay seller, you have a legitimate reason to attend these events and get
exactly the same benefits as brick and mortar retailers: Great deals and an opportunity
to learn about up and coming products and secure them for your product line.



Trade Shows have been around for at least 2,000 years according to historians, so they
are the traditional way that manufacturers and wholesalers have formed relationships
with retailers. This is one of the most important reasons why you should go along; Lots
of manufacturers and wholesalers are yet to get a website, but almost all of them attend
trade shows.



You really can’t beat meeting suppliers face to face in a setting like this. It gives you an
opportunity to ask questions and really get to know the supplier and decide if they are
the type of business you’d like to deal with. You also get to handle products and test
them out, which is another huge advantage because it lets you write better product
descriptions and have more confidence in the quality of the products you are selling.



Lots of eBay sellers don’t bother going to trade shows because usually you have to
register, and sometimes you have to provide some business ID or pay a fee. But that’s
exactly why you should make the effort, because it will immediately give you a
competitive advantage – and we could all do with a dose of that on eBay.




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These days you can view the attendance requirements for most trade shows online and
also register. One of the best places to do this is SaleHoo’s free Trade Show directory:
http://www.salehoo.com/tradeshows



This allows you to find your city and see all upcoming trade shows nearby. When you
find some of interest, you can simply click through to see the full details and register.
Registering usually means providing your business name, address, telephone number
and email. Often this doesn’t even need to be a real business name because they won’t
take the time to check (but don’t tell anyone I told you!).



Major trade shows and industries with luxury products will often have a lot more
requirements (for example, sales tax ID, business licenses, receipts for industry-related
merchandise, sales figures etc). But most of the time even small eBay sellers should
find it easy to register and gain entry. In other words, there are plenty of opportunities
for trade show sourcing available without attending the one Louis Vuitton will be at.



Make sure you are well prepared before you go along. Attending a trade show is a big
day and there is a lot to see. Bringing business cards, a digital camera, credit card and
a notebook are essential. These days you’ll see that most people also have a laptop or
an iPhone with them too so they can send emails to business partners and do extra
market research if necessary.



I also strongly recommend thinking of a couple of objectives to achieve before you go
along. It’s easy to get overwhelmed when faced with so many products and businesses,
so it’s a good idea to have some focus before you go - whether that be to simply make 5
supplier contacts for future reference, create a list of upcoming product trends, or to
close a couple of deals with suppliers of a particular product.




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My last tip for trade show sourcing is to turn up on the final day for a few hours as well.
On the last day suppliers are even more desperate to close deals, so you can get some
great opportunities then. Plus they often sell off display merchandise for pennies on the
dollar – so a fantastic time to grab some merchandise for eBay!




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Top 15 eBay Selling Success Tips
 

There are hundreds of little things that you need to do in order for you to build your
business into a machine that makes money for you. The point is to be consistent with
your efforts by constantly improving on your services. Your success with a brand new
eBay business is not going to be overnight and you have to be aware of that.



There are people who thought that once they were all set up and had the mechanics in
place, that they were somehow going to be able to make as much money as the
businesses that were already in place. Just because the foundations are the same,
doesn’t mean the conduct is the same.



There are measures that need to be taken in order for you to be constant. Just like with
any business out there in the world, it takes a lot of passion to be successful. If you are
not passionate about your eBay store, then the chances of success are not in your
favor.



In order to help you be a smashing success, I have put together these 15 tips to be a
general guideline to follow to help you place yourself in a position where you increase
profits and see momentum. Many people fail in their efforts because they do not see
the success in the early stages of their business and give up because they think that by
making a little amount of money.



You are not going to be making a ton of money right out of the gate. You need to take
this in strides and in bite-size pieces as you continue to grow. These tips that I highlight
are for your education on how to capitalize off of eBay.




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The mindset that I need you to have is that these tips that you learn and keep in mind
as you learn by practical application – meaning experience. The best and most-
effective way of learning the methods of what works in your particular business is by
doing business. How you are going to fully comprehend the tips that I place is through
a consistent interchanging method. You will learn by academic knowledge then activity
knowledge. Then repeat the cycle until you really begin to understand the process and
words that are described.



Have you ever read a book and there was a lot of great information that read but didn’t
fully digest. But I bet you did what the book said, or part of what the book said and you
learned from activity. Then when you came back to the book it seemed as if it were an
entirely new book because of the things that you had learned while applying the first
round of knowledge. This is the same way. Read it, apply it, read it, apply it, and so on.



Tip 1: Choose your niche or market wisely.
 

This is the beginning of your business. When you begin to look into the market that you
want to penetrate, there are plenty of markets and industries to choose from. You can’t
sell everything. People that have started businesses in eBay have been excited to sell
their products only to find out that they went overboard. They placed too much of a
variety of items that overwhelmed the customers into confusion so they didn’t buy.



The method to choose a proper niche or market is to think small. You shouldn’t be
searching for niches to sell to, but micro-niches. Micro-niches are a better bet because
they appeal to a more specific audience. Here are the levels that you need to hone in on
to get your products to your customer.



    •   The macro-industry (fashion, automobiles, health, etc.)

    •   The micro-industry (shoes, Ford Mustangs, yoga, etc.)


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    •   The macro-niche (Steve Madden, classic Mustangs, yoga accessories, etc.)

    •   The micro-niche (women’s SM shoes, 1967 classic mustang accessories, yoga
        DVDs, etc.)

    •   The customer



By understanding and zeroing in on your micro-niche and customer base, this will help
you in choosing what is best for you. Choose something that you are passionate
about. That’s the real secret. You shouldn’t necessarily choose a niche because you
think that it will be profitable, although this does have some benefits. Often profitable
niches are heavily saturated by huge competition. I’m not saying you can’t work your
way to the top and compete. I’m saying that you need to start with what you love to talk
about over the dinner table.



The reason you choose something that you are passionate about is because your
customer service is going to be awesome. You are going to be come across to
customers that you know what you are talking about and that you have a connection
with that person trying to acquire what it is that you are selling. You know what you
want to sell. I think if you really look at your situation and lifestyle, you’ll see it like a
beacon at night. Most of us have a certain hobby that we enjoy doing and maybe that
hobby can now be a business.



That’s how a lot of businesses are started is through personal interaction and
expansion. People love what they do so much that they want to share it with the world.
Think of the guys that started the franchise REI, the outdoor store. Here were a couple
of young guys that enjoyed camping and rock climbing.




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They started to change their own gear and rig it to their specifications. They saw that
the stores of K-Mart and Wal-Mart weren’t delivering a quality outdoor selection so they
started their own.



You know why they became so successful? Because they were passionate about their
business. They were passionate about their products and their customers. That’s the
biggest thing that you are ever going to learn in any book or in any seminar is that once
you discover a passion, and apply massive action toward it, the money comes. It really
is in due time.



Tip 2: Watch your competition but don't copy them.
 

Your competition is one of your best resources of information. If someone in your niche
is doing something better than you, it would be beneficial to you to follow suit. Mirror
what is that they are doing and do it better. I don’t want you to copy them and do
everything exactly how they are doing business, but just understand what is that you
think is bringing them in business and do it.



Sign up for everything on your competitor’s site such as newsletters or catalogues. See
how they are executing their marketing and how they strategically get items in front of
you to purchase. It’s somewhat like having a teacher but the teacher doesn’t know what
is going on.



They just know that another person has joined their newsletter or list and want to sell
items to you. But with you playing private detective, you can write down the strategies
that you believe are working great for them or the opposite.




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It’s always a great idea to learn from those that are doing what it is that you want to do,
whether you pay for it or not. That is why information is so valuable today. People are
out there scraping in their business trying to make it work and they purchase all sorts of
books and products on how to learn to do what the author had done.



This is just another way to learn but have more of a visual and interactive way of
digesting the information. It is one of the most effective ways to learn. I would keep
one window open of their store and one open of your store and take note of the
differences. Then read their marketing materials very closely and notice if you see any
keywords and key phrases that you know they are targeting for.




    Tip 3: Imagine the next sale.
 

Once you have managed to get a customer, you have the ability or opportunity to up sell
them or sell them another similar item. As long as the experience was pleasant for the
customer, there is a great chance that they will come back, if you keep your business in
their minds when they are ready to buy again.



Chances are that if they buy from you one time that they will buy from you a second and
third time if your products appeal.



In the world of e-commerce, the proof is in the list that you have. If people go to your
website by searching for an item that they have in mind or by some other means of
marketing methods that you have in place, one of the biggest strategies is to get them
to sign up for a newsletter or get them to give you information about them in order to
maintain communication between the two of you.




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I had this conversation with a person the other day who has a goldmine that he is
unaware of. I came across this person’s website and found out that he had an Alexa
ranking of around 12,000. That is huge. He is a major contributor online and has had a
website up for over 10 years.



So this guy turns out to be an “old school” person who believes in content. He’s hired
about 20 writers to produce content for him on a daily basis in-house. We got to talking,
and he was worried about his website and that he was losing money. Of course, I had
to be nosey and wonder why a person with an Alexa ranking of nearly 12K and over 2
million monthly unique visitors was losing money. This seemed to be crazy to me!



So I went to his website and found out why. This website had no way to sign up for any
kind of subscription base or any way to maintain a relationship with his company. He
was merely inviting people in and educating them on matters that he wanted to share
with the world. He had no products and was making his revenue from advertisements. I
quickly sent him a long email describing the importance of having a list. There is a
reason why people need to have a list of their visitors and customers. And that is to sell
them the next item.



Here’s a quick lesson. If you have a website that gets traffic and you are looking at
monetizing it and partnering with ad agencies. One of the first questions that they are
going to ask is how many registered members you have, aka - the list that you can blast
information and products to.



I once advertized with Military.com. They have over 10 million members registered in
their database. They push out newsletters and articles on a daily basis. For me to
place one rotating ad on their website, on four pages, cost me $10K for 30 days. They
were able to charge that because of the registered members and the reach to
customers they already have.




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So you see the point is this. Your repeat customers are your very best customers. By
being able to contact them consistently is they way that you are going to be able to win
the game. It is not enough to constantly depend on your fresh marketing tactics to
make the money. You need to use the tools that are available in eBay and build your
business. People will even offer you large amounts of money to buy your eBay
business if you are successful at this.



It’s all a chain. You push out fresh marketing (I call it cold-marketing) and you get the
unique visitors to the site. The unique visitors are the ones that are visiting your site for
the very first time. When they are there, you need to capture any information that you
have about them and sometimes all you can get is an email address. That is fine. You
just need a way to contact them. Statistics in internet marketing firms have proved that
the average customer that has opted in (signed up), to learn more information or to
remain updated on sales, will make a purchase on the 5th through 7th exposure.



That’s a lot of waiting if you only send out newsletters once a month. But the fact is that
it is all in the next sale. Once you have a customer, you need to treat them as they
were the most important thing in your business, because they are.



Tip 4: Start small and grow your business.
 

Success does not happen overnight. Growing an eBay business takes a lot of time and
effort. It isn’t as much as a business-in-a-box like some people say. It really is a
legitimate business that needs to be treated and conducted in that manner. If you are
expecting your eBay business to grow in exponential leaps and bounds, you need to go
grab a cup of coffee and look at some facts.



Most eBay businesses fail. It’s just the sad fact that people do not want to hear but it’s
true. Most businesses fail in general. It’s not just online businesses that fail. It takes a



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                                             31 

 
certain type of person and business model to make a business work. The way that it
works is by accepting the position and situation that you are in and accept that you are
a tiny operation. And that’s what it is.



Your business will grow from a small business into a medium business and on to a large
business. And then eventually you will come to the arena of having a Gargantuan eBay
business. But this takes a lot of steps along the way. There’s no simple formula to
conduct.



The formula is in the generalities of how internet marketing is operated and you must
follow those general guidelines according to the business and niche that you are in.
The more that you know about the target market that you have the better that you will
be able to put items that they want in front of them. And then you take the strategies
that I write about and tailor them to those customers that purchased or visited the site.



Tip 5: Try, Try and Try again.
 

This now leads into the growing pains. Trust me, it can be very stressful to see how
others are doing their business and you copy them to only find out that it doesn’t work.
Then you get distracted or upset to the point where you give up. I’ve seen this time
over time over time again.



The bigger eBay businesses that are making the big bucks had to go through the same
growing pains. But did they quit? No. They did not quit and they took those hard-knock
lessons and put them to use. They did something that I wish every eBay business
would do, they learned from their mistakes and tweaked their strategies along the way.




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                                             32 

 
It’s going to be tough if you are a small operation with little capital for marketing and
implementation for traffic. But that doesn’t mean that what you have doesn’t work.



I have met some pretty successful people that became successful from things that they
did that wasn’t arranged and calculated. It was actually by chance or accident. Haven’t
we all heard of these stories? Remember the Post-It note guy. Here’s a guy who tried
hundreds of times to try to make the perfect glue that would not break or decay.



After all of his experiments he essentially became an accidental success. He found out
that all his papers were sticking together softly and that his glue sucked. It wasn’t the
most powerful and permanent glue in the world, it was actually the most temporary glue.
Papers that were glued together came apart very easily. Then he had his eureka
moment. He became a multi-millionaire from his failed experiments. By using his
“worthless” glue and cutting them into little notepads that would pull apart with ease.



Do you see what I am trying to say here? Your intensity is great in certain areas of your
business, but sometimes you never know what is going to click and work. The more
that you try, and continue to try, the more chances that you are going to be able to find
out that what makes your business unique and has the potential in areas that you
thought were mere business repetition.



Tip 6: Use a standard template for all your eBay auctions.
 

Using a standard template on your eBay auctions listings will give you a professional
appearance. If you can't design your own template, search on the internet for free eBay
templates that you can use.




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Make sure your template for eBay auctions always contains links to your About Me
page, your feedback, your eBay shop and a link to add you as a favorite seller.



You do not want a person to think that you are inconsistent with your business. If you
are inconsistent with the appearance of your business, who’s to say that you are not
inconsistent with the rest of the features of your business.



Tip 7: Stay up to date.
 

There is a lot of information out there in the world that directly handles the trends that
are in alignment with your niche. You need to research and find the top ten references
where you can get your information to stay on top of the game. When something new
happens, you need to know within minutes of how to implement that trend into your
store.



Here’s what I do. I have Google Reader on my iGoogle page that is set up as my
homepage. So every time I wake up in the morning and sit down at my computer with
my cup of coffee I see all the new information that is streamed to me.



I have visited dozens of websites, magazines and blogs, and set up an RSS feed that is
automatically sent to me. I did it one time and now I am updated every morning when I
sign in. It is such a simple measure to take that is crucial to the success of your eBay
business to stay on top of trends. I even keep track of news that happens around the
world to predict the results that comes from those news articles.



Let me share an example with you on how I implement this. Let’s say that there is a
presidential election that is happening to where a person came out of left field into the
limelight and started sweeping the nation’s vote. This particular presidential candidate


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that is growing in popularity has grown to become an icon of sorts because of the fact
that he is an underdog story. Isn’t this a familiar story? President Obama was a flux in
e-commerce. He had Americans wearing t-shirts, hats, flags, etc., with his name and
face on them. It was an entire bandwagon movement.



The first ones that get onto the trend will be on top. If you were to wait until a month
after the election and sales went down, you were left out. The point is to simply keep
informed on anything that happens in any spectrum that could effect the nature of your
business.



Tip 8: Use Skype!
 

What a great and common sense tool that is so underutilized. Why are people so
afraid to be involved in their own customer service? Many people think that their eBay
store is a part-time business and that they do not have time to sit around and answer a
call from every person who stumbles across their eBay store. You are missing out if
you think this way.



Put the personal element back into e-commerce. People want to buy from people and
that is a fact. This is a relationships game as much as it is a marketing game. If you do
not want to be on Skype the whole time talking to potential customers, outsource it.



But make sure that the person that you hire is at least a little like you. If you have a
store claiming that you are a stay-at-home mother of three who runs a business, don’t
have a person from India talking to the customer. Hire another stay-at-home mom to do
it.




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                                             35 

 
If people know that you are accessible your sales will quadruple. They will actually feel
a connection with you and feel that your passion comes across as genuine and honest.
I’ve found that people pay for the experience just as much as the product. If you make
the communication easily accessible and pleasant, they will probably think of you as a
person instead of a store and come back. With the advent of all these new tools and
Web 2.0, no one is in the business to make sales anymore, they are in the business to
make friends.




Tip 9. Find Alliances
 

Traffic is very hard to get on the web. Lack of traffic is what destroys great small
businesses because they can’t get the customers in the “door.”



This is why I am a very strong advocate of going to the source of where the traffic is
already at. People before you have already laid the tracks of generating traffic. You
need to see about going to those websites that have the clientele already, that are in
alignment with your niche, and make a deal with them.



Trust me, I’ve spent thousands of dollars on trying to get traffic from Adwords,
Facebook ads, Twitter ads, you name it. I wrote articles and content to rank high in
SEO organic search results.



But the fact remains the same. People that have been around already dominate the
traffic. You just need to find it in yourself to be a team player. Figure out those
websites that could help your eBay business and see how the two of you can conduct a
partnership. Go in with the mentality of what you can do for them. Websites with the
bigger numbers always are getting hit up from the little websites for partnership. But if
you have some great products because of a season or activity, go partner up.




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Tip 10. Outsource.
 

If you are not good at something, like writing, SEO, design, or anything, than you need
to outsource. It is not that expensive to go out there and find someone that is better
than you to do it for you. It’s actually common practice. I found out something
interesting recently. Did you know that 2/3 of the list on the NY Best-Sellers list were
actually written by ghost writers? You see, people are out there with a lot of talent. Let
them handle the affairs that you are deficient with.



Tip 11. The W.I.I.F.M Complex.
 

We are usually looking out for ourselves in our business. It’s just nature to gather nuts
and berries and to reserve for ourselves. But that is where the nature of trading is
flawed. You cannot have the mentality of What’s In It For Me. The most important
person is the customer. It’s all about them. You need to look at the items and service
that you give through their eyes and be honest if you are looking out for the customer,
or merely yourself. Many people who own their own eBay business love that they have
no boss, but they are wrong for thinking this, they do have a boss; their customers.



Tip 12. Start a mailing list or newsletter.
 

If you have an eBay store, you can start your own newsletter, you can use this
newsletter to send out emails advising customers of new items you have listed. If you
don't have an eBay store you can still set up a mailing list, I personally use Aweber but
there are many auto responder mailing lists available on the internet, just perform a
search on Google. Some are free but will include advertising or limit you to only 10
messages.




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Remember my story of the guy that had 2 million unique visitors? Well I had a
consultant come in and take a look at his website. Had he had a mailing list or
newsletter in place for the past ten years that he had his website, he would have been
making over $6MM a year from his list. Think of how much he’s missed out over the
past 10 years without having one. It should make him want to cry.



Step 13: Automate as much as you can.
 

As much as I want you to put the person in the business, there’s has to be ways that
you can automate the business while you sleep. The tools that eBay gives you are the
best of the best. Set up everything that you can to automate.



I also believe that outsourcing is a way of automation. If you do not have to do the
business, you have automated that part. This is like hiring a management person or
company to handle affairs that can’t or do not care to do. Nobody want to answer
emails all day.



Tip 14. Never Underestimate SEO
 

I always find it fascinating, and disturbing, when people have absolutely no regard for
the powers of SEO. Everything on eBay is catalogued and indexed in order to help the
customer fin exactly what they want.



This can be another thing that I want you to outsource for your business. The constant
changes in SEO are so complex and in flux that it really takes a full-time organization to
execute this properly. The major point is to be found. One of those ways that you are
going to be found is by ranking in the search engine results.




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Tip 15: Don't Give Up!
 

No matter how low your sales are, no matter how bad things look, don't give up. It may
even look like everything is going wrong! But stick with it! Just keep trying and testing. It
takes time to build up an eBay business, but if you keep working hard you will finally
make a breakthrough. Apply these simple 15 steps and you will make your eBay
business a success.




Conclusion
 

I hope you have found this information useful. What I really want you to take away from
this resource is that selling on eBay is just like starting up any other business (except
the costs of getting started up are a little lower). It requires a lot of time and a lot of
passion to succeed.



I recommend that you keep this eBook handy, and refer to it regularly, especially if you
ever get stuck for what to sell! Good luck with your eBay business.




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                                             39 

 
Recommended Reading
Auction Profit Streams By John Thornhill
http://myofficialreviews.com/go/pstreams/

It’s not often that “eBay gurus” reveal their eBay user ID and prove that they really are
the profit-pulling PowerSeller that they claim to be. But John Thornhill, author of Auction
Profit Streams does.

If you want to check out his eBay account (and find out exactly what it is he sells that
makes him his fortune, go to:

http://myofficialreviews.com/go/pstreams/

John’s not afraid to show that he really does know what he is talking about, and reveal
that his method is the real deal, and DOES get results, and has made him a million
dollar empire!

I was pretty impressed by this, never before have I seen someone reveal their own
eBay ID. But I was even more impressed when I took a look inside what Auction Profit
Streams offers.

What is Auction Profit Streams?

Auction Profit Streams is all about eliminating the risk of one of your products being a
flop by getting you selling multiple niches, and therefore earning you various streams of
profits!

The first thing that you will notice about Auction Profit Streams is that it recommends
that you sell electronic information products, rather than tangible goods. While this
might seem a little radical to some, it’s a highly profitable endeavor that many sellers
have earned an early retirement doing!

Auction Profit Streams also covers the following topics:

       How you can create your very own digital information product which you can
        resell on eBay
       Marketing: How to build a list of targeted recipients that will buy your eBook


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                                              40 

 
       All about resale rights
       Why having multiple streams of income is preferable to selling only one niche
       How to attract buyers to your eBook with attention grabbing titles
       How to make money from other people’s projects
       Tips for selling your eBook on eBay

You can find out more by going here:

http://myofficialreviews.com/go/pstreams/



If you enjoyed this ebook, then you'll love my FREE “Auction Secrets Exposed” CD...




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                                              41 

 

				
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