VIEWS: 3 PAGES: 12 POSTED ON: 2/9/2012
AIA 2012 NATIONAL CONVENTION AND DESIGN EXpOSITION MAY 17–19 WALTER E. WASHINGTON CONVENTION CENTER WASHINGTON, D.C. CONNECT WITH THE ARCHITECTS AND DESIGN pROfESSIONALS WHO WILL SHApE TOMORROW. SponSorShip Brochure AIA 2012 ConventIon WASHInGton, D.C. SPONSORSHIP OPPORTUNITY . . . . . . . . . . . . . . . . 3 SPONSORSHIPS SPONSORSHIPS Banners & Signs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 On-Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Take-Aways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Online / Web site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Traffic-Drivers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 SPONSORSHIP Contract . . . . . . . . . . . . . . . . . . . 11 AIA EXPO2012 GENERAL INFORMATION Location: Walter E . Washington Convention Center Exhibitor Move-in* Sunday, May 13 8 a .m .–5 p .m . Monday, May 14 8 a .m .–5 p .m . Tuesday, May 15 8 a .m .–5 p .m . Wednesday, May 16 8 a .m .–5 p .m . Show Hours* Thursday, May 17 10 a .m . – 4 p .m . Friday, May 18 10 a .m . – 4 p .m . Saturday, May 19 10 a .m . – 2 p .m . Exhibitor Move-out* Saturday, May 19 2 – 11:59 p .m . Sunday, May 20 6 a .m . – 11:59 p .m . Monday, May 21 6 a .m . – 5 p .m . *Hours subject to change 2 For complete convention information, visit aia.org/convention For complete convention information, visit aia.org/convention BANNERS & SIGNS EXHIBIT HALL ENTRANCE UNITS Showcase your company or product logo on the highly visible entrance BANNERS & SIGNS units for your target audience to see as they enter the exhibit hall . EXHIBIT HALL COLUMN WRAPS • Sponsor’s logo displayed on entrance banners positioned above the main Get the attention of convention attendees by including your logo on entrances to the exhibit halls column wraps throughout the exhibit hall . • Sponsor recognition on convention Web site and in final program • Sponsor’s logo on column wraps throughout the exhibit hall distributed on-site • Column locations will be chosen by show management and sponsor Investment: $7,500 | Multiple logo positions offered • Sponsor recognition on convention Web site and in final program distributed on-site FREESTANDING DIRECTIONAL SIGNAGE Investment: Call for pricing Place your company’s logo on these highly visible freestanding directional signage units . AISLE SIGNS • Sponsor’s logo on signage in the main concourse lobby, exhibit hall lobby, and meeting room lobbies Capture your target audience’s attention by displaying your logo on the exhibit hall aisle signs, which can’t be missed! • Sponsor recognition on convention Web site and in final program distributed on-site • Sponsor’s logo on exhibit hall aisle signs Investment: $7,500 | Multiple logo positions offered • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $10,000 for ten (10) signs, $15,000 for (20) signs, $22,500 for DIRECTIONAL BANNERS (30) signs Gain visibility and promote brand awareness with prominent overhead directional banners located throughout the convention center . SHUTTLE BUS—INTERIOR WINDOW SIGNS • Sponsor’s logo on one directional banner located in the main concourse Take advantage of this opportunity to place your company branding on • Sponsor recognition on convention Web site and in final program buses traveling during peak convention hours . distributed on-site • Sponsor’s logo on “inside track” signs applied to the interior windows of Investment: $8,500 up to eight (8) shuttle buses • Sponsor recognition on convention Web site and in final program EXHIBIT HALL ENTRANCE CARPET LOGO distributed on-site Be the first company on the expo floor to greet thousands of architecture Investment: $25,000 | Exclusive and design industry professionals and drive them to your booth . • Sponsor’s logo on 4’x4’ carpet inside one of the three main entrances to GENERAL SESSION DIRECTIONAL PACKAGE the exhibit floor (Halls A, B, and/or C) Promote your brand while directing thousands of attendees to these highly • Sponsor recognition on convention Web site and in final program anticipated sessions located in the Ballroom of the Convention Center . distributed on-site • Sponsor’s logo on directional signs leading to the Ballroom Investment: $5,000/carpet logo • Sponsor recognition on convention Web site and in final program distributed on-site SEE YOU NEXT YEAR BANNER Investment: $18,500 | Exclusive Gain visibility in this opportunity to promote AIA Expo2013 in Denver by sponsoring our “See You Next Year” banners. WELCOME BANNERS • Sponsor’s logo or graphics on banner hanging above main exit doors Make an impact while welcoming attendees to the AIA Expo2012 with Investment: $3,500 | Multiple logo positions available these unique entrance banners! • Sponsor’s logo on directional banners flanking the AIA Welcome Banner (AIA is exclusive on Welcome Banner) • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $7,500/banner (three banner opportunities available) Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . 3 SPonSoRSHIP oPPoRtUnItIeS ON-SITE RECYCLE AREA Support the convention greening initiative and sponsor the recycle area ON-SITE where attendees can recycle badge holders, plastic, paper, and other REGISTRATION AREA materials . All attendees, speakers, and guests will check-in at the registration area of • Sponsor’s logo on signage within the designated recycle area the convention center, which will be in a high-traffic, central location. • Sponsor recognition on convention Web site and in final program • Sponsor’s logo on every other registration counter kick panel distributed on-site • Sponsor’s logo on welcome banner hanging at each of the registration area Investment: $7,500 | Non-exclusive • Sponsor recognition on convention Web site and in final program distributed on-site ATTENDEE CHARGING STATION Investment: $32,000 | Exclusive Attendees cite opportunities to network as a top reason for attending the convention . Sponsor an area where attendees can charge their cell phones, PDAs, or iPhones. AIA BOOKSTORE SPONSORSHIP • Sponsor’s logo on charging station Take advantage of this highly visible opportunity to sponsor the AIA Bookstore . The AIA Bookstore is one of the busiest, most popular areas • Sponsor recognition on convention Web site and in final program of the convention . distributed on-site • Sponsor’s logo on banner hanging above the AIA Bookstore (co-branded Investment: $8,000 with the AIA) • Sponsor’s logo on graphic panels integrated into the design of the AIA Bookstore LOBBY INTERNET LOUNGE • Sponsor’s logo on recyclable shopping bags (co-branded with AIA) Located in the lobby, the Internet Lounge will allow attendees the chance to stay connected and in touch via the internet throughout the event . • Sponsor recognition on convention Web site and in final program distributed on-site • Sponsor’s logo on all internet lounge signage • Sponsor’s logo on home page on all available computers for attendee use Investment: $25,000 | Non-exclusive • Sponsor recognition on convention Web site and in final program distributed on-site TWEET UPS Investment: $7,500 Use social media to bring attendees to you . A Tweet Up provides the gathering location and the support to reach out to your, as well as, AIA’s 10,000 followers . INFORMATION BOOTH • Location, date, and time coordinated with sponsor and show Sponsor the highly trafficked information booths — located in the main management lobby . Attendees will frequent these areas with questions about the • Signage at the Tweet Up location with sponsor logo convention . • Coordination with the AIA to promote “Tweetup” via @AIANational. • Sponsor’s logo on kick panels of information booth Support from the AIA only with organic, non-sales pitch • Sponsor recognition on convention Web site and in final program • Additionally, sponsor has the option to coordinate food and beverage distributed on-site directly with in-house catering Investment: $7,000 Investment: $6,500 | Two Opportunities Available WATER STATIONS Treat attendees to a nice, cool cup of water while promoting your brand and inviting them to visit your company’s booth. • Sponsor’s logo (and booth number, if desired) on recycled cups at up to six (6) water stations placed in high-traffic areas throughout the convention center • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $10,000 | Exclusive 4 Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . For complete convention information, visit aia.org/convention TAKE-AWAYS CONVENTION BAG LITERATURE INSERTS TAKE-AWAYS A great way to get your company’s name and message out to all attendees is through a literature insert . The piece can include a special offer, invitation, CONVENTION BAG or general promotional message--bottom line; it’s an on-site traffic-driver Attendees will receive a reusable, high-quality bag filled with important to your booth! convention-related information . Place your logo on the convention bag for • One (1) single-page, double-sided insert (no larger than 8.5” x 11”) lasting exposure during and after the convention . • Insertion in all convention bags • Sponsor’s Logo on both sides of convention bag (front side shared with • The AIA requires double-sided printing on recycled paper/materials AIA official logo) • Sponsor to print and ship insert to fulfillment house by March 1, 2012 • Logo printed on all convention bags • Insert must be approved in advance by show management • Sponsor recognition on convention Web site and final program Investment: $10,500 distributed on-site • Reusable convention bags will be produced from recycled materials Investment: $50,000 | Exclusive REGISTRATION MAILING—LITERATURE INSERT $27,500 | Non-exclusive Pre-registered attendees will receive a mailing including their badge, tickets, and literature inserts prior to arriving at convention . This convention credentials packet will be referenced by attendees before and during the WATER BOTTLES—PREMIUM CONFERENCE BAG convention . Promote your company in the convention credentials packet INSERT with an insert in the preregistration mailing . The AIA requires double-sided printing on recycled paper . Sustain attendees throughout the convention and provide a great “takeaway” gift by sponsoring these sustainable water bottles, which are • One (1) tri-fold insert, no larger than 8.5” x 11”, printed double-sided on put in each of the attendee conference bags . maximum 60 lb stock • One-color sponsor logo printed on all water bottles • Inclusion in mailing sent to registered attendees in advance of the event • Sponsor recognition on convention Web site and in final program • Sponsor to provide insert and is responsible for shipping charges to distributed on-site registration company Investment: $43,000 | Exclusive • Insert must be approved in advance by show management Investment: $6,500 | Limited opportunities available CONTINUING EDUCATION NOTEBOOK Display your company name and logo on the notebook that attendees will LANYARD use to take notes at seminars, tours, and events . To keep the convention These lanyards will hold the badges for all attendees . As sponsor, your green, there will be no handouts at education sessions, making this company name will be seen on this lanyard throughout the event—on the notebook a convenient tool for attendees while in education sessions and show floor, in classrooms, key events, and at networking functions. to reference after the convention . The notebook will be included in every • Sponsor’s name or logo printed on all lanyards (two color) convention bag distributed on-site . • Sponsor recognition on convention Web site and in final program • Sponsor’s one-color imprint on cover and first page of the notebook distributed on-site (co-branded with the AIA) Investment: $55,000 | Exclusive Investment: $27,000 | Exclusive BADGE HOLDER INSERT PEN—PREMIUM CONFERENCE BAG INSERT Place your company name, logo, booth number, and messaging on an insert Provide attendees with a “branded” writing utensil by sponsoring the pens, included in all badge holders . The insert can be branded with your logo and/ which are put in each of the attendee conference bags . or promotional offer, show special, etc.—be creative, as each and every • One-color sponsor logo printed on pens attendee will get one! Specific size to be determined. Interested? Call for • Sponsor recognition on convention Web site and in final program details! distributed on-site • Place company name, logo, booth number, and messaging on an insert Investment: $18,500 | Exclusive included in all badge holders . Investment: $25,000 | Exclusive Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . 5 SPonSoRSHIP oPPoRtUnItIeS EDUCATION HOTEL EDUCATION | HOTEL CES THEATRES HOTEL PACKAGE (KEY CARD AND ROOM DROP) CALL FOR MORE DETAILS! Display your logo and messaging on the highly popular AIA Housing page—the preferred resource for securing hotel rooms for As an attraction and value-add offering to attendees, classrooms will be convention . available to exhibitors presenting AIA accredited programming . Attendees will benefit from this on-floor opportunity to earn CEHs while the sessions • Sponsor’s Web banner advertisement displayed on the AIA Housing in the meeting rooms are not taking place . Expo Ed will not be offered in page of the convention Web site 2012 . • Hot link to sponsor’s Web site • 60-minute time slot, one (1) time slot per company • Exposure time for Web banner and Web button depends on date of • Standard staging, a/v set-up, and attendee seating purchase and submission of materials . • All Web items must be approved by show management • Sponsor recognition on all classroom promotional and directional on-site signage Investment: $26,500 | Exclusive • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $2,000/hour | Limited opportunities available HOTEL KEY CARD Market your company in this exclusive branding opportunity after attendees leave the convention center by including your logo on room keys distributed at the headquarter hotel . • Sponsor’s artwork (up to two colors) on one side of room key handed out to attendees staying within the AIA room block (up to 2,000 keys) at the headquarter hotel • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $20,500 | Exclusive HOTEL ROOM DROP Reach attendees in their hotel rooms and give them the opportunity to learn about your company before stepping foot on the exhibit floor. • Sponsor’s single-page, double-sided literature (no larger than 8.5” x 11”) dropped at rooms in the AIA room block on a peak night (up to 1,000 rooms) • Sponsor recognition on convention Web site and in final program distributed on-site • Sponsor to provide insert and is responsible for shipping charges to headquarter hotel • Insert must be approved by show management • The AIA requires double–sided printing on recycled paper/materials Investment: $8,500 6 Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . For complete convention information, visit aia.org/convention ONLINE/WEB SITE ONLINE FLOOR PLAN COMPANY LOGO Place your company’s logo within the header of the Interactive Floor Plan ONLINE/WEB SITE on the convention Web site . As attendees search for exhibitors and plan HOUSING WEB AD their visit to the exhibit floor, your logo could be front and center! Display your logo and messaging on the highly popular AIA Housing page— • Sponsor’s logo located within the floor plan header the preferred resource for securing hotel rooms for convention . • Exposure time for logo depends on date of purchase and submission of • Sponsor’s Web banner advertisement displayed on the AIA Housing page of materials of the convention Web site Investment: $700 | Limited to four (4) sponsors • Hot link to sponsor’s Web site • Exposure time for Web banner and Web button depends on date of purchase and submission of materials . HOUSING CONFIRMATION EMAIL E-mail broadcasts are the preferred method of obtaining convention • All banners and buttons must be approved by show management information among all attendees. Drive traffic to your booth by promoting Investment: $8,500 | Exclusive your company and booth number. Housing E-mail Confirmations promote your products and services in targeted e-mails to confirmed convention registrants . BROADCAST COMMUNICATIONS: PRE- • Sponsor’s artwork included on e-mail sent to registered attendees REGISTRATION ATTENDEE EMAIL • Hot link to sponsor’s Web site E-mail broadcasts are the preferred method of obtaining convention information among all attendees. Drive traffic to your booth by promoting Investment: $5,000 | Non-exclusive your company and booth number. Pre-Registered Attendee E-mails promote your products and services in targeted e-mails to confirmed convention registrants . REGISTRATION COMBO • Sponsor’s artwork included on e-mail sent to registered attendees The two most visible online advertising opportunities combined! As the Online Registration Combo sponsor, you receive Web ads on EVERY page • Hot link to sponsor’s Web site of the online registration system AND on the confirmation e-mail each Investment: $3,000 | Non-exclusive attendee receives to confirm their registration. The Web ad is linked to your Web site, increasing your Web traffic exponentially. Virtually EVERY attendee registers for the show online, and these are two of the BEST BROADCAST COMMUNICATIONS: INVITATION opportunities to feature your company to all attendees! EMAIL Investment: $12,500 E-mail broadcasts are the preferred method of obtaining convention information among all attendees. Drive traffic to your booth by promoting your company and booth number . Invitation E-mails are a series of e-mails that will be sent to potential convention attendees beginning in REGISTRATION CONFIRMATION January and leading up to the convention . Display your logo and messaging on the confirmation page that every preregistered attendee receives . The majority of attendees print this page • Sponsor’s artwork included on e-mail sent to potential attendees for verification as well as future reference. • Hot link to sponsor’s Web site • Sponsor’s Web banner advertisement displayed on Registration Investment: $3,000 | Non-exclusive Confirmation page of the convention Web site • Hot link to sponsor’s Web site WEB BANNER AD • Exposure time for Web banner and Web button depends on date of purchase and submission of materials Place your company logo and messaging on all of the attendee pages as they search for seminars, review registration details, search for exhibitors, and • Ads change from page to page and rotate among potential of six (6) plan their itinerary at www .aia .org/convention . Gain exposure to potential positions buyers and benefit from direct Web traffic with this sponsorship. • All banners and buttons must be approved by show management • Sponsor’s artwork or message on one of up to six (6) banner ads rotating Investment: $8,500 | Exclusive on the AIA convention Web site • Hot link to sponsor’s Web site • Exposure time for Web banner and Web buttons depends on date of ONLINE REGISTRATION PAGE SPONSOR purchase and submission of materials With virtually EVERY attendee registering for the show online, the Online Registration Page Sponsor is highlighted on EACH page of the attendee • Banners change from page to page and rotate among potential of six (6) registration system with a Web banner! banners . Investment: $6,500 • All Web items must be approved by show management Investment: $6,500 Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . 7 SPonSoRSHIP oPPoRtUnItIeS BOOTH VISIT TRACKER BRONZE PACKAGE This post-event, electronic sponsorship is a great way to generate additional All of these items show up in your online exhibitor profile and include up ONLINE/WEB SITE interest in your company after the show is over. The Booth Visitor Tracker to five (5) Keyword Sponsorships AND either five (5) product previews or is an e-mail that attendees receive that links them to a custom landing page show specials which offer the opportunity to highlight your product(s) with containing a virtual list of the companies they visited while at the show . photos and descriptions. Also included in a logo and live URL. Your company logo and a link to your Web site will appear in the email as Investment: $450 well as at the top of the custom Booth Visitor Tracker page. Investment: $1,500 EXHIBITOR VIDEO Provide a virtual demonstration of your products for year-round Web site visitors! You provide video file (5 minutes or less) and we’ll take care of the steaming and hosting . With this sponsorship, your video will appear in your online profile and includes a video icon next to your exhibitor listing. Investment: $525 WEB SITE KEYWORDS Just like Google, as attendees search the show Web site, paid advertisers’ listings appear at the top of the search . Purchase one or more critical keywords that pertain to your company and your listing appears at the top of the results! One click will take attendees to your Online Booth Profile when attendees search for a keyword you have purchased on the show Web site! Attendees can then view your company information. Limited to four (4) companies per keyword on a first-come, first-served basis, so act now! Investment: $250 WEB SITE SHOW SPECIAL Highlight your show special in a searchable area of the Web site as well as in your Online Booth Profile. Attendees are always looking for a great deal at the show and now you can categorize your show special as a GIVEAWAY, DISCOUNT, or BARGAIN. Include photos, descriptions, links to your Web site, and product brochures, etc . Investment: $350 PRESS RELEASE Upload press releases to your Online Booth Profile - if you like, we’ll even load them for you . Update, modify, or change the content at any time . In addition, your press releases will be listed in the general Press Release library . Investment: $150 PRODUCT PREVIEW Capture the attention of attendees with a preview of what they’ll find in your booth on-site. Your product and company name will be listed in a separate searchable database as well as in your Online Booth Profile, complete with a photo and description, and an icon in the all new exhibitor search results . Investment: $350 8 Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . For complete convention information, visit aia.org/convention SPECIAL EVENTS SPECIAL EVENTS CHANCELLOR’S CUP GOLF OPEN: CHANCELLOR’S CUP GOLF OPEN: TITLE SPONSOR FOURSOME SPONSOR Collaborate with the AIA College of Fellows for a day of golf in the greater • Name on sponsor sign Washington, D.C., area on Wednesday, May 16. The annual Chancellor’s • One (1) foursome entry Cup Golf Open is an ideal sponsorship to reach your target audience Investment: $2,500 | Limited to 18 sponsors outside of the convention center and expo floor. • Sponsor’s logo on official Chancellor’s Cup Golf Open hat • Sponsor’s logo on first tee sign • Sponsor recognition on convention Web site and in final program distributed on-site • Logo attribution in Golf Open promotional materials • Two (2) foursome entries Investment: $26,000 | Exclusive CHANCELLOR’S CUP GOLF OPEN: RECEPTION SPONSOR • Sponsor’s logo on official Chancellor’s Cup Golf Open item • Company name and logo on reception signage • Sponsor recognition on convention Web site and in final program distributed on-site • Recognition in Golf Open promotional materials • Two (2) foursome entries Investment: $16,000 | Exclusive CHANCELLOR’S CUP GOLF OPEN: SILVER SPONSOR • Sponsor’s logo on official Chancellor’s Cup Golf beverage cart sign (may be co-branded with other sponsors) • Sponsor recognition on convention Web site and in final program distributed on-site • Recognition in Golf Open promotional materials • One (1) foursome entry Investment: $8,000 | Limited to three (3) sponsors CHANCELLOR’S CUP GOLF OPEN: BRONZE SPONSOR • Sponsor’s logo on tee sign (may be co-branded with other sponsors) • Sponsor recognition on convention Web site and in final program distributed on-site • Recognition in Golf Open promotional materials • One (1) foursome entry Investment: $5,000 | Limited to three (3) sponsors Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . 9 SPonSoRSHIP oPPoRtUnItIeS TRAFFIC-DRIVERS SHOE SHINE This is a great way to drive traffic to your booth and achieve unique visibility TRAFFIC DRIVERS in a central location . PRE-CONVENTION GUIDE AD • Sponsor’s logo on one (1) sign located at shoe shine station Reach thousands of architects, designers, planners, and specifiers by placing • Sponsor’s logo on coupon distributed from booth for show shine service an ad in the 2012 Pre-Convention Guide--the one main document that AIA attendees look forward to receiving . • Sponsor recognition on convention Web site and in final program • Full-page and Half-page ad space available distributed on-site • Artwork deadline: November 4, 2011 Investment: $9,750 | Exclusive Investment: Call for Details SECOND LISTING IN FINAL PROGRAM Do you have another product or “a division of” that deserves a listing in HAPPY HOUR the printed final program (distributed on-site)? The Second Listing lets you Offer your customers a FREE drink by sponsoring a Happy Hour Beverage list the “exhibiting as” company as well as any other product or company Cart on the exhibit floor. The Happy Hour Cart will be on the exhibit floor name that is exhibiting in your booth . from 3 - 4 p .m . either Thursday or Friday of the show . • Sponsor’s logo and booth number on a double-sided 22”x28” sign to be Investment: $250 | Maximum of one second listing per exhibiting company placed next to the beverage cart • Sponsor will receive 150 tickets to hand out to their customers redeemable at the cart for one (1) free drink Investment: $3,000 | Non-exclusive COFFEE BREAK Offer your customers a FREE cup of coffee, tea, or bottled water by sponsoring a Coffee Break Beverage Cart on the exhibit floor. The Coffee Break Cart will be on the exhibit floor from 10 - 11:30 a .m . on Thursday, Friday, or Saturday . • Sponsor’s logo and booth number on a double-sided 22”x28” sign to be placed next to the beverage cart • Sponsor will receive 200 tickets to hand out to their customers redeemable at the cart for one (1) free beverage Investment: $2,000 | Non-exclusive RELAXATION STATION Do you want attendees to remember your company? Provide them with a complimentary professional massage! • Sponsor’s logo on three (3) Relaxation Station signs at sponsor’s booth, at the Relaxation Stationor in a high-traffic area for additional promotion • Sponsor’s logo printed on ticket, which must be picked up at sponsor’s booth and presented at the relaxation station for service • Sponsor has the option to provide shirts for the massage therapists to wear • Sponsor recognition on convention Web site and in final program distributed on-site Investment: $9,750 | Exclusive 10 Please check the online AIA Sponsorship Gallery for updated availability of sponsorship items . AIA EXPO2012 SPONSORSHIP CONTRACT AIA 2012 MAY 17–19, 2012 | WALTER E. WASHINGTON CONVENTION CENTER | WASHINGTON, D.C. USA CONVENTION The AiA expo is owned by The American institute of Architects (“AiA”). This application will become a binding contract upon acceptance by the AiA and/or hanley Wood, LLc (“Show Management”) or its assignee(s) (the “Sponsor”) and is based upon the terms, rules, and regulations as set forth herein and attached hereto, and as further WASHINGTON, D.C. set forth in the plan of exhibits, rates, and such other rules and regulations as may be established by the Sponsor in the applicable exhibitor Services Manual, as the same For complete convention may be subsequently updated/amended, and in the general exhibit information attached, all of which constitute a part of this contract. information, visit aia.org/convention PRIMARY COMPANY INFORMATION: (The "Sponsored by" company name, address, phone, toll-free phone and urL listed below will be published in the printed Show program & event Guide and online exhibitor listing). PLEASE SEND SIGNED CONTRACT AND PAYMENT TO: Legal Company Name: ____________________________________________________________________________________________________________________ First class Mail Exhibiting As: ____________________________________________________________________________________________________________________________ The American institute of Architects Mailing Address: _________________________________________________________________________________________________________________________ po Box 62671 Baltimore, MD 21264-2671 City: _____________________________________________________________________________________________ State/Province: ________________________ overnight express Mail Zip/Postal Code: _________________ Country:_____________________________________Web Address: ____________________________________________ M&T Bank c/o The American institute of Architects Phone: ________________________________________Toll-Free: ______________________________________ Fax: ______________________________________ Box #62671 SHOW CONTACT INFORMATION: 1800 Washington Blvd. Baltimore, MD 21230 Contact: _______________________________________________________________Title: ____________________________________________________________ (800) 681-6970 Phone: _________________________________________________________________Fax: _____________________________________________________________ checks should be in u.S. dollars and made payable to: AiA expo E-mail: ___________________________________________________________________________________________________________________________________ PLEASE FAX COPY OF SIGNED CONTRACT TO: INVOICE/ACCOUNTING CONTACT INFORMATION: (For ALL inVoice/AccounTinG correSponDence. if different address than above, please complete below.) AiA expo Fax: 972.536.6307 Contact Name: ___________________________________________________________________________________________________________________________ Address: _____________________________________________________________________________Phone: _____________________________________________ For creDiT cArD AuThoriZATion ForM AnD/or Wire TrAnSFer DeTAiLS cALL Fax: __________________________________________e-mail: _____________________________________________________________________________________ 972.536.6300 SPONSORSHIP SELECTION(S): BANNERS & SIGNS ❑ continuing education notebook .......... $27,000 $_________ ❑ Booth Visit Tracker ............................... $1,500 $_________ ❑ exhibit hall column Wraps ............ call for pricing $_________ ❑ pen conference Bag insert .................. $18,500 $_________ ❑ exhibitor Video ..................................... $525 $_________ ❑ Aisle Signs ................................... call for pricing $_________ ❑ convention Bag Literature inserts ........ $10,500 $_________ ❑ Web site Keywords .............................. $250 $_________ ❑ Shuttle Bus-interior Window Signs ....... $25,000 $_________ ❑ registration Mailing-Literature insert ... $6,500 $_________ ❑ Web site Show Special ........................ $350 $_________ ❑ General Session Directional package ... $18,500 $_________ ❑ Lanyard ............................................... $55,000 $_________ ❑ press release ...................................... $150 $_________ ❑ Welcome Banners ............................... $7,500/ea $_________ ❑ Badge holder insert ............................. $25,000 $_________ ❑ product preview .................................. $350 $_________ ❑ exhibit hall entrance units ................... $7,500 $_________ EDUCATION ❑ Bronze package .................................. $450 $_________ ❑ Freestanding Directional Signage ........ $7,500 $_________ ❑ ceS Theatres ....................................... $2,000/hr $_________ SPECIAL EVENTS ❑ Directional Banners ............................. $8,500 $_________ HOTEL ❑ chancellor’s cup Golf open: ❑ exhibit hall entrance carpet Logo ........ $5,000/ea $_________ ❑ hotel package Title Sponsor .............................. $26,000 $_________ ❑ See You next Year Banner .................... $3,500 $_________ (hotel Key card & hotel room Drop) .... $26,500 $_________ ❑ reception Sponsor ..................... $16,000 $_________ ON-SITE ❑ hotel Key card ..................................... $20,500 $_________ ❑ Silver Sponsor ............................ $8,000 $_________ ❑ registration Area ................................. $32,000 $_________ ❑ hotel room Drop ................................. $8,500 $_________ ❑ Bronze Sponsor .......................... $5,000 $_________ ❑ AiA Bookstore Sponsorship .................. $25,000 $_________ ONLINE / WEB SITE ❑ Foursome Sponsor ....................... $2,500 $_________ ❑ Tweet ups ........................................... $6,500 $_________ ❑ housing Web Ad .................................. $8,500 $_________ TRAFFIC-DRIVERS ❑ Water Stations ..................................... $10,000 $_________ ❑ Broadcast communications: ❑ pre-convention Guide Ad ......... call for Details $_________ ❑ recycle Area ........................................ $7,500 $_________ pre-registration Attendee e-mail ......... $3,000 $_________ ❑ happy hour .............................................. $3,000 $_________ ❑ Attendee charging Station ................... $8,000 $_________ ❑ Broadcast communications: ❑ coffee Break ............................................ $2,000 $ _________ ❑ Lobby internet Lounge ......................... $7,500 $_________ invitation e-mail .................................. $3,000 $_________ ❑ relaxation Station ............................... $9,750 $_________ ❑ information Booth ................................ $7,000 $_________ ❑ Web Banner Ad .................................... $6,500 $_________ ❑ Shoe Shine .......................................... $9,750 $_________ TAKE-AWAYS ❑ online Floor plan Logo .............................. $700 $_________ ❑ Second Listing in Final program .......... $250 $_________ ❑ convention Bag (exclusive) .................. $50,000 $_________ ❑ housing confirmation e-mail ............... $5,000 $_________ ❑ ❑ convention Bag (non-exclusive) ........... $27,500 $_________ ❑ registration combo ............................. $12,500 $_________ ❑ Water Bottles ❑ registration confirmation .................... $8,500 $_________ TOTAL SPONSORSHIP COST: $__________________ conference Bag insert ......................... $43,000 $_________ ❑ online registration page ..................... $6,500 $_________ EXHIBITOR SIGNATURES The exhibitor understands that participation will be limited to those companies whose products and/or services are of specific interest to those attending the exhibition, as determined by the Sponsor in its sole discretion. The exhibitor hereby agrees to accept and abide by all terms and conditions of the exhibition and acknowledges receipt of a copy of the AiA expo2012 Terms and conditions as attached hereto, as well as the exhibitor Service Manual, all of which is incorporated as a part of the contract created by acceptance of this application. Signature: ________________________________________________________________________ Date: ______________________________________________________ Name: ___________________________________________________________________________ Title: ______________________________________________________ By signing this contract i hereby state that i have the signing authority (either as an authorized employee of the named company exhibiting or as a contractor for the company named as an exhibitor) to secure space on behalf of the organization signed for. By providing my contact information, i am authorizing hanley-Wood to send me promotional materials via mail, fax, e-mail or SMS. We understand this application becomes a binding contract when accepted by the AiA and/or hanley-Wood exhibitions. We agree to abide by the above general information, as well as the Terms and conditions outlined on the reverse side and those listed in the exhibitor Service Manual. FOR AIA EXPO USE ONLY/ CONTRACT INFORMATION Date received ___________________________________________ Space Assigned _____________________________________ Total cost of Sponsorship ___________________________________ Total Square Footage__________________________________ Account executive ________________________________________ company iD ________________________________________ AIA Expo 2012 Terms and Conditions 1. Management. The word “Management” as used herein shall mean the sponsor 8. Special Services. electricity, gas, water, and other utilities, as well as other 20. Resolution of Disputes. in the event of a dispute or disagreement between: or its assignee(s) as previously specified in the contract, including any officers, special services needed by individual exhibitors, must be individually contracted for (a) exhibitor and an official contractor; or (b) between exhibitor and a Labor union committees, agents, employees or other third party acting for it in the management by the exhibitor, with the prior written approval of Management, and must comply or Labor union representative; or (c)between two or more exhibitors; then, in such of the exhibition. with all applicable laws and regulations event, all interpretations of the rules governing the exhibition, actions, or decisions 2. Eligible Exhibitors and Exhibits. exhibitors will be limited to those companies 9. Booth Representatives. Booth representatives shall be restricted to exhibitor’s concerning this dispute or disagreement by Management intended to resolve the or other entities offering materials, products, or services of specific interest to employees, agents and authorized representatives. Booth representatives shall dispute or disagreement shall be binding on exhibitor registrants, as determined by Management in its sole discretion. Management also wear badge identification furnished by Management at all times. Management may 21. Exhibitor Service Manual. The exhibitor understands it will receive the reserves the right to determine the eligibility of any product for display at the limit the number of booth representatives at any time. All booths must be exhibitor Service Manual only when it has paid the full balance due. The exhibitor exhibition. exhibiting manufacturers’ representatives and/or distributors must list adequately staffed by the exhibitor during all open exhibition hours. Service Manual is usually available online four months out from the event. their participating principals as the exhibitors of record. only the sign of the 10. Decoration. Management shall have full discretion and authority over the exhibitors will abide by the rules and regulations within the exhibitor Service exhibitor whose name appears upon the face of this contract may be placed on the placing, arrangement, and appearance of all items displayed by exhibitor, and may Manual, use only exclusive service providers and vendors, and be aware of pricing booth or in the printed list of exhibitors of the exhibition. no exhibits or advertising require the replacing, rearrangement, or redecorating of any item or of any booth, discounts for early service and equipment orders. will be allowed to extend beyond the space allotted to the exhibitor, or above the and no liability shall attach to Management for costs that may devolve upon 22. Receipt of Goods and Exhibits. All arriving goods and exhibits will be received back and side rails of such space. exhibitor thereby. An exhibitor building special background or side dividers must at receiving areas designated by Management. All incoming goods and exhibits 3. Limitation of Liability. The exhibitor agrees to indemnify, defend and hold make certain that the surfaces of such dividers are finished in such a manner as must be plainly marked and all charges prepaid. harmless the Management, the American institute of Architects, the exhibition hall not to be unsightly to exhibitors in adjoining booths (i.e., no logos or graphics). if 23. Care and Removal of Exhibits. Management will maintain the cleanliness of facility, the owner of such facility, and the city in which this exhibition is being held, such surfaces remain unfinished at 3:00p.m. on the date before the opening day of all aisles. exhibitor must, at its own expense, keep exhibits clean and in good order. and their respective officers, agents and employees, from and against all bodily and the exhibition, Management shall authorize the official decorator to effect the All exhibits must remain fully intact until the exhibition has officially ended. personal injury, loss, claims, or damage to any person or any property arising in any necessary finishing, and exhibitor must pay all charges incurred thereby. in Disturbing or tearing down an exhibit prior to the official closing hour of the way from the use or occupancy of the space herein contracted for by the exhibitor, addition, if set-up has not been started on any display by 3:00 p.m. on the day exhibition may result in a refusal by Management to accept or process exhibit its employees, agents, licensees, contractors or customers. exhibitor shall also before the opening day of the exhibition, Management reserves the right to have space applications for subsequent exhibitions. exhibits must be removed from the indemnify, defend and hold such parties harmless from and against all bodily and such display installed at exhibitor’s expense. All exhibits should be ready for the exhibition premises by the time specified in the exhibitors’ Manual. in the event any personal injury, loss, claims or damage to any person or property anywhere on the opening hour of the exhibition. Management will not allow any noise or moving of exhibitor fails to remove its exhibit in the allotted time, Management reserves the grounds of the exhibition which is occasioned by any act or negligence of the exhibits after this time. no exhibit may be built or erected to exceed the height right, at the exhibitor’s expense, to remove and ship the exhibit through a carrier of exhibitor, its employees, agents, licensees or contractors, or by a default by limitations as set forth in the exhibitors’ Manual, a copy of which is provided to Management’s choosing or to place the same in a storage warehouse subject to the exhibitor in the proper performance of its obligations hereunder. Management shall exhibitors. Any exhibitor whose booth exceeds the height limitation or any other exhibitor’s disposition, or to make such other disposition of the property as it may not be responsible for loss or damage to displays or goods belonging to exhibitors, applicable regulations will be required at its own expense to alter the display in deem desirable without any liability to the Management. whether resulting from fire, storms, acts of God, air conditioning or heating failure, order to conform with those regulations. theft, pilfer-age, mysterious disappearance, terrorism, bomb threats or other 24. Photography. The photographic rights for the exhibition are reserved to 11. Performance of Music. The exhibitor acknowledges that any live or recorded Management, and photography in the exhibition required by exhibitors can be causes. All such items are brought to the exhibition and displayed at exhibitor’s performances of copyrighted music which occur in the exhibitor’s booth must be own risk, and should be safeguarded at all times. Management will use its best carried out at moderate charges by the official photographers (as designated by licensed from the appropriate copy-right owner or agent. The exhibitor undertakes Management) if desired. exhibitors wishing to make their own arrangements for the efforts to provide the services of a reputable protective agency during the period of full responsibility for obtaining any necessary license sand agrees to indemnify and installation, show and dismantling of the exhibition, but shall have no liability to photographing of their exhibit must seek permission from the Management, which hold Management harmless from any damages or expenses incurred by permission shall not be unreasonably withheld. exhibitor arising from the performance of such duties by said agency. exhibitor Management due to the exhibitor’s failure to obtain such licenses. agrees that the provision of such services constitutes adequate discharge of all 25. Insurance. exhibitor shall, at its own expense, secure and maintain at all obligations of Management to supervise and protect exhibitor’s property within the 12. Lotteries/Contests. The operation of games of chance, or lottery devices, or times during the event, including move-in and move-out days, the insurance listed exhibition. exhibitors may furnish additional guards at their own cost and expense, the actual or simulated pursuit of any recreational pastime is permitted only to the below. All such insurance shall be primary of any other valid and collectible only with the prior written approval of Management. The exhibitor agrees that extent permitted by applicable law and on written approval from Management. insurance of exhibitor and shall be written on an occurrence basis. claims made Management shall not be responsible in the event of any errors or omission in the 13. Exhibitor Conduct. The distribution of samples, souvenirs, publications, etc. policies are not acceptable and do not constitute compliance with exhibitor’s listings in the exhibitors’ official Directory or in any promotional material. or other sales or sales promotion activities may be conducted by exhibitor only from obligations under this paragraph. 4. Cancellation. if exhibitor desires to cancel this contract, exhibitor may only do within its booth. The distribution of any articles that interferes with the activities or (A) Workers’ compensation and employer’s liability insurance complying with the so by giving notice thereof in writing sent to AiA Show Management with evidence obstructs access to neighboring booths, or that impedes aisles, is prohibited. no laws of the state in which the event is being held; of receipt. if such written notice is received at least 120 days prior to May 12, 2011, article containing any product other than the product or materials made or processed or used by exhibitor in its product or services may be distributed except (B) comprehensive General Liability insurance with limits not less than $1,000,000 then exhibitor will remain liable for 50% of the total exhibit fee. otherwise, each occurrence, $2,000,000 aggregate, combined single limit for bodily injury exhibitor will remain liable for 100% of the total exhibit fee, regardless of when this by written permission of Management. The exhibitor shall conduct and operate its exhibit so as not to annoy, endanger or interfere with the rights of other exhibitors and property damage, including coverage for personal injury, contractual, and contract is executed by exhibitor. in addition, exhibitor will remain liable for 100% operation of mobile equipment, products and liquor liability (if applicable); and of all fees paid or payable in respect of sponsorships and promotional products, and visitors. Any practice resulting in complaints from any other exhibitor or any regardless of when this contract is executed or cancelled by exhibitor. These visitor which, in the opinion of Management, interferes with the right of others or (c) Automobile Liability insurance with limits not less than $500,000 each amounts are considered to be liquidated and agreed upon damages, for the injuries exposes them to annoyance or danger, may be prohibited by Management. occurrence combined single limit for bodily injury and property damage, including AiA Show Management will suffer as a result of exhibitor’s cancellation. This 14. Relocation. Management reserves the right to move exhibit booths at its coverage for owned, non-owned and hired vehicles, including loading and provision for liquidated and agreed upon damages is a bona fide provision and not discretion without notifying an exhibitor prior to the move. unloading operators. a penalty. The parties understand that the withdrawal of the space reserved from 15. Release. By signing contract, the exhibitor agrees to permit its contract The exhibitor’s comprehensive General Liability and Automobile Liability insurance availability and, if applicable, the cancellation of sponsorships and/or promotional information to be distributed to official AiA vendors for solicitation of convention policies shall name as additional insureds (i) AiA, (ii) hanley–Wood, LLc and each materials, in each case at a time when other parties would be interested in such services, such as but not limited to the official show decorator, lead retrieval of its direct and indirect subsidiaries and (iii) the event Facility. if requested, copies space and/or products, will cause AiA Show Management to sustain substantial provider, etc. through 30 days following the event final day. of additional insured endorsements, primary coverage endorsements and complete damages that will not be capable of determination with mathematical precision. copies of policies, satisfactory to AiA Show Management, shall be promptly Therefore, the provisions for liquidated and agreed upon damages have been 16. Signature. By signing this contract the individual signing for the exhibitor furnished to AiA Show Management. certified copies of the certificates of incorporated into this contract as a valid pre-estimate of these damages. The date hereby states that he/she has the signing authority to secure space on behalf of the insurance or policies shall provide that they may not be cancelled without 30 days’ of cancellation shall be the date AiA Show Management receives the notice. AiA organization signed for. advance written notice to AiA Show Management. The exhibitor shall obtain a Show Management reserves the right to treat exhibitor’s downsizing of booth space 17. Off Site Events. exhibitors may not offer expo education programs independent waiver of subrogation from the carrier of each policy described above and the as cancellation of the original space and purchase of new booth space, and of the AiA national convention on the expo show floor unless such programs are carrier of each other policy that provides fire, explosion or any other risk coverage exhibitor may be required to move to a new location if it requests a downsizing of registered and reported under the AiA national convention provider number. insuring the exhibitor’s property, in each case releasing in full such carrier’s space. exhibitors may request hospitality suites within the conference hotels; provided, subrogation rights. (b) if the exhibit Space is not occupied by the exhibitor by 12:00 noon of the day however, that the suites are intended for business meetings only and may not be 26. Losses. Management shall bear no responsibility for damage to exhibitor’s prior to the opening of the show, exhibitor shall be deemed to have cancelled the used to offer continuing education programming. Additionally, functions are not property, or for lost shipments either arriving at or departing from the exhibition, exhibit Space contract as of such date, and Management shall have the right to use allowed during official conference hours. Business meetings within the hospitality nor for moving costs. Damage to such property is exhibitor’s own responsibility. if such space as it deems appropriate and the exhibitor shall pay to Management all suites may be conducted only during non-conference hours. hospitality suites are an exhibit fails to arrive at the exhibition, exhibitor is nevertheless responsible for amounts which would have been due, under the terms of subparagraph (a) above reserved for exhibiting companies only. the exhibit Space rental fee. exhibitor is advised to insure against these risks. as if exhibitor had cancelled this contract as of such date. (c)if the exhibitor does 18. Admission. Admission to the exhibition is open to adults affiliated with the 27. Amendment to Rules. Any matters not specifically covered by the preceding not make full payment when due under the terms of this contract, Management may industry served by the exhibition. Management shall have sole control over rules shall be subject solely to the discretion of Management. Management shall terminate this contract and the exhibitor shall be responsible for payments to admission policies at all times. no persons under 18 years of age will be admitted have full power in the matter of interpretation, amendment and enforcement of all Management of all amounts which would have been due Management, under the to the trade show during installation and dismantle. said rules and regulations, and any such interpretations and amendments when terms of subparagraph (a) above as if the exhibitor had cancelled this contract as 19. Termination of Exhibition. in the event that the premises in which the made and brought to the notice of exhibitor shall be and become part hereof as of the date of such default. (d) except as the exhibitor’s rental obligation may be exhibition is or is to be conducted shall become, in the sole discretion of though duly incorporated herein and shall be subject to each and every one of the reduced in accordance with the terms set forth in subparagraph (a)above, and Management, unfit for occupancy, or in the event the holding of the exhibition or terms and conditions herein set forth. except as otherwise provided in Section 20 (release), the exhibitor shall be the performance of Management under the contract (of which these rules and responsible for payment of the total exhibit Space rental fee regardless of whether 28. Default. if exhibitor defaults in any of its obligations under this contract or regulations are a part) are substantially or materially interfered with by virtue of violates any of its obligations or covenants under this contract, including without the exposition is cancelled, delayed, or relocated, in whole or in part, as a result of any cause or causes not reasonably within the control of Management, said riot, strike, civil disorder, act of war, act of God, terrorism or any other cause of any limitation any exhibition rule or regulation promulgated pursuant to the contract, contract and/or the exhibition (or any part hereof ) may be terminated by Management may, in addition to any other remedies provided for herein or kind whatsoever not reasonably within Management’s control. Management. Management shall not be responsible for delays, damage, loss, otherwise available to Management at law or in equity, without notice, terminate 5. Sub-leasing. exhibitor shall not sublet the exhibition Space or assign its rights increased costs or other unfavorable conditions arising by virtue of cause or causes this contract and retain all monies received on account as liquidated damages. under this contract, or any part thereof, or permit the exhibition of anything not not reasonably within the control of Management. if Management terminates said Management may thereupon direct the exhibitor forthwith to remove its employees, specified in the contract. exhibitor may not exhibit, offer for sale, give as a contract and/or the exhibition (or any part thereof ) as aforesaid, then Management agents and representatives, and all of its articles of merchandise and other premium, or advertise articles not manufactured or sold in its own name, except may retain such part of an exhibitor’s rental fee as shall be required to recompense personal property from the space contracted for and from the exhibition hall. where such articles are required for the proper demonstration or operation of it for expenses incurred up to the time such contingency shall have occurred, and exhibitor’s display, in which case identification of such articles shall be limited to there shall be no further liability on the part of either party. For purposes hereof, 29. Agreement to Rules. exhibitor, for itself and its employees, agents and the regular nameplate, imprint, or other identification which in standard practice the phrase “cause or causes not reasonably within the control of Management” representatives, agrees to abide by the foregoing rules and by any amendments normally appears on them. exhibitor may not permit non-exhibiting companies’ shall include, but shall not be limited to, fire; casualty; flood; epidemic; earthquake; that may be put into effect by Management. representatives in its booth. rulings of the Management shall in all instances be explosion or accident; blockage embargo; inclement weather; governmental 30. Deposit of exhibitor’s check does not constitute contract acceptance. This final with regard to use of any exhibit Space and exhibitor’s compliance with the restraints; restraints or orders of civil defense or military authorities; act of public contract shall not be binding until accepted by written signature by AiA and/or rules and regulations. enemy; terrorism, riot or civil disturbance; strike, lockout, boycott or other labor hanley Wood, LLc or its assignee(s). 6. Damage to Property. exhibitor is liable for any damage caused to building disturbance; inability to secure sufficient labor; technical or other personnel failure; floors, walls or columns, or to standard booth equipment, or to other exhibitors’ impairment or lack of adequate transportation facilities; inability to obtain, or property. exhibitor may not apply paint, lacquer, adhesives, or other coating to condemnation, requisition or commandeering of necessary supplies or equipment; building columns or floors or to standard booth equipment. governmental action, including through local, state or federal laws, ordinances, rules, orders, decrees, or regulations whether legislative, executive, administrative 7. Labor. exhibitor shall employ only labor who will work in harmony with other or judicial, and whether constitutional or unconstitutional; or Act of God. labor employed at the site of the exhibition, and in the event that harmonious labor relations require the hiring of union labor, or in the event that Management so requests, exhibitor shall employ (and cause its contractors to employ) only union labor. Signature: _________________________________________________________________________________________________ Date: __________________________________ name ____________________________________________________________________ Title: __________________________________________________________________ By signing this contract i hereby state that i have the signing authority (either as an authorized employee of the named company exhibiting or as a contractor for the company named as an exhibitor) to secure space on behalf of the organization signed for.
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