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CSR CSR Kieran Powered By Docstoc
					CSR
Kieran Nellist
Alexey Trush
Karthik Kuppuswamy
Kalin Pipatanantakurn
Panji Sukma
Majid Zabihi

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                                      2




Agenda
 Intro
 Definition
 Key Points and Benefits
 Best Practices
 Implementing CSR into Wave Riders
 Conclusion
                             3




Introduction
  Green  Vision
  Need for CSR?
  Sustainable environment
                                       4




Definition
 "Aconcept whereby
 companies integrate social
 and environmental
 concerns in their business
 operations and in their
 interaction with their
 stakeholders on a voluntary
 basis."


 European commission web site (2011)
                                 5




Our Definition
 “An organisation aligning
 its objects with societal and
 environmental concerns by
 incorporating them in its
 structure and operations.”
                                       6




Key points
 Assessment  of the companies impact on
 the society in terms of:
     Customers
     Suppliers
     Environment
     Communities
     Employees
     Overall   Business
 CSR policy
 Long term strategy
                                  7




Benefits
   Improved relationships with
    the customers
   Money saving approach in
    terms of energy
   Business reputation
   Employee satisfaction
   Competitive advantage
   Funding opportunities
   Public appreciation



Simply CSR Web Site (2011)
                                                                   8




Best Practices
   “Responsibility towards society and the environment has
    always been a strong force at the TVS Group. This is
    manifested in the form of diverse community partnerships.
    From schools and hospitals to initiatives for drinking water
    and electrification, companies contribute actively to the
    development of the society in which their people live and
    work.”

   Mission Statement :
    “ To facilitate the process of sustainable development in
    villages by deploying skills and resources in key areas such
    as economic development, healthcare, education, creation
    and maintenance of infrastructure and conservation of
    environment, with the active involvement of local
    communities and the government.”
                                                                                        9




Best Practises
   Corporate commitment and responsibility
    BMW Group believes that responsibility for the protection of the environment lies with
    all employees of the company. Managers are asked to implement the
    environmental guidelines and motivate employees by leading by example in the
    belief that employees will assume the same spirit and responsibility in their roles.

   Responsibility for the environment:
    BMW Group has made a commitment to reconcile the interests of people and
    nature, technology and progress with the right of future generations to inherit a
    healthy environment. This obligation reflects the company's competence as a
    manufacturer of premium vehicles and as a global employer of a highly skilled
    workforce.
                                        10




CSR vision of Wave Riders
  “We want to provide our customers with
innovative products that are always on the
 pioneering edge of green technologies in
           the marine industry”
                             11




Ten CSR Forces




        FMI journal (2006)
                                      12




Strategic objectives
1. Research market potential for a new
   product
2. Invest in new equipment
3. Invest in new technology.
4. Reorganise production line
5. Reorganize the Leisure sales team
6. Increase marketing spend to £180k
7. Reorganize Finance and HR departments
8. Introduction of the Finance package
                                                                                           13




 CSR according to BSC
Balance        10 Market
                                                    Target: The level of performance or         Strategic
Scorecard       Forces      Wave Riders Measure
                                                       rate of improvement required             objectives
Perspective   (Objective)



                                                    Annual budget for developing “green”
              “Green”       Investment on “Green”   products (recyclable, etc.)
Financial                                                                                       2,3
              consumers     technology



              Energy        Investment on
Financial                                            30% renewable energy                       2,3
              crunch        renewable energy (RE)


                            Changes in retained      •   Higher proportion of “green
Financial     Financial     earnings at end of           product” revenue                       1,4,6
                            period                   •   ROI of RE
                                                                                       14




CSR according to BSC
Balance        10 Market                                    Target: The level of       Strategic
Scorecard       Forces        Wave Riders Measure          performance or rate of      objectives
Perspective   (Objective)                                  improvement required


                              Standard injury, lost day
               Pollution      and absentee rates and       0 incidents, no long-term
   Internal                                                                              2,3,4
              and health      number of work-related                illnesses
                            incidents, Customers’ safety



                Climate        Total greenhouse gas
   Internal                                                    Annual reductions            2,3
                change               emissions




              Government      Number of incidents and
   Internal       and       fines for not complying with     0 incidents and fines        2,3,4
               regulators      all laws and regulations
                                                                                     15




CSR according to BSC
Balance         10 Market                                  Target: The level of      Strategic
Scorecard        Forces        Wave Riders Measure        performance or rate of     objectives
Perspective    (Objective)                                improvement required



Learning and        Civil
                                Number of complaints          NO complaints           1,5,6,7
   Growth      society/NGOs


                               Business units currently
                                operating or planning       Number of employees
Learning and     Activist
                               operations in or around    trained in environmental        5,7
   Growth      shareholders
                                protected or sensitive     management practices
                                        areas

                               Number of Transparent
                 Erosion of                                 Number of positive
                                  reports on company
 Customers     trust/transpa                               corporate publication      1,6,7,8
                                    performance and
                   rency                                         reviews
                                        activities

                                                           Optimising the use of
                                 Supplier performance
               Globalization                                   recyclable and
 Customers                     related to environmental                                   2,3
                 backlash                                  environmental friendly
                                     commitments
                                                                  materials
                                16




Conclusion
   By using the balance
    score card approach we
    can see that strategies
    laid out by Wave Riders
    can be achieved in a
    manner that satisfies the
    requirements of societal
    and environmental
    concerns.
                                                               17




References
   Simply CSR Web Site, http://www.simplycsr.co.uk/the-benefits-
    of-csr.html
   European Commission
    http://ec.europa.eu/enterprise/policies/sustainable-
    business/corporate-social-responsibility/index_en.htm
   FMI Journal. (2006). Interview with the Auditor General of
    Canada. Vol. 17-3, pp. 39-41
   TVS web site,http://www.tvsgroup.com/pages/cust_service.htm
   BMW web site,
    http://www.bmw.co.uk/bmwuk/about/corp/economic_impac
    t/0,,1364_159981200__,00.html

				
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