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To Learn How To Get More New Clients Into Your Hair Salon or Spa Go Here:
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Have you ever wondered why some salons are more successful than others?
They have a system for acquiring and keeping clients for life. When I ask salon owner's their most
important aspect of their business, 97.3% say... hair styling, doing nails or something technical
they do on a daily basis.
Truth be known, the "doings" of the business is important, but NOT as important as attracting new
clients and taking care of the ones you already have. When I started my business I fell into the
same trap and almost went bankrupt.
I had a very intelligent business man once tell me...
"It doesn't matter how good you are at what you do, if you can't attract customers on a consistent
basis cost effectively you'll soon be out of business."
You cannot run a successful salon without a steady stream of new and existing clients. This was
an eye opener for me and many other salon owners.
The 3 keys to building a strong Salon...
Having a salon marketing plan that stands out from all your competitors. Let's face it we have to
attract new clients each and every day. If you're marketing your salon the same old boring way
every other salon, then why should anyone choose you over them? - It's all about your
"Marketing." Having the right message to the right market through the right media will completely
change the way your salon attracts clients. This will give you a huge competitive advantage over
every other salon.
I see salon owners who spend thousands of dollars a month marketing their salon to attract new
clients, and then forget to follow up. The key to building a vibrant successful business is the "client
list." Once you invest your salon marketing money to attract clients, why not make them feel so
special they tell family and friends. This will give you FREE referrals. This is the easiest way to
acquire "new" clients cost effectively. Most Salon owners treat their clients like ATM machine, only
paying attention to their clients needs when they're willing to spend money. This is a "huge"
mistake you cannot make. The salon owner, who fills the needs of their client's, will prosper.
Those who do not will struggle and possibly go bankrupt in our slumping economy.
The third and final key is having a salon marketing "system" in place to acquire new clients, keep
in touch with old clients, and run the day to day operations. This will allow you to have more
freedom to go-do and have whatever you choose. Your salon should work for you, not you for it.
Glen Andrews is the creator of the #1 salon marketing TV show. Need more clients, more money,
more FREE time? Visit http://www.andrewssalonmarketing.com
Article Source:
http://EzineArticles.com/?expert=Glen_Andrews
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To Learn How To Get More New Clients Into Your Hair Salon or Spa Go Here:
www.facebook.com/HairSalonMarketing
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